Today, beauty brands look to dominate shelves with large quantities of product offerings. Koh Gen Do is a high definition skincare and cosmetic line that innovates their original collection like a craftsman.

The brand’s commitment can be traced back to the role technology has played in its formulation. In the mid/late 80s, the HD camera lens was in use at the biggest broadcasting network in Japan - NHK.

This is when their first iconic red tubed Moisture Foundation was created with mineral powders using the advanced powder technology in Japan. Natural botanicals supported the foundation, by mimicking the look of ‘skin’ even with the use of HD lenses. Technology and experience in how products and ingredients ‘fit’ into the skin is vitally important and this cannot be done with tech alone.

Born and tested by the film industry since 1986 as the founder was an actress, the products have continuously been guided by the finished results on the screen and the feedback from makeup artists and actors.

Koh Gen Do has relationships with talented pro artists such as Lauren Andersen, Nick Ambrose, Patrick Ta, Mary Phillips, Joyce Bonelli and Mylah Morales to name a few.

The brand has been seen on numerous hit TV shows/films - including: ‘Empire’, ‘Scandal’, ‘12 Years a Slave’, ‘Joy’, ‘Daddy’s Home’ and ‘Better Call Saul’.

The botanical line is looking for women of all ages to wear this brand on and off the set. With a focus on their core products and accessibility at Sephora, Koh Gen Do knows that consumers make their beauty selections without confusion and full understanding of advancements within the
line.

With the focus on innovation, botanical ingredients and consistent formulation, the beauty team at Koh Gen Do shared 4 items that are a must to combat pesky winter skin issues. Sticking to this routine is bound to show results that will carry you from season to season.

Get Camera Ready

To combat dryness from winter skin these must have skincare products from the brand need to be on your list as you head to your nearest Sephora.

The Cleansing Cream is a deep pore cream cleanser to use after makeup is removed with the Cleansing Water Makeup Remover. This is the double cleansing method where you work the cream into your skin until it melts into a thin layer of oil. At this point you will know that the product has worked through your horny layer and softened the skin. Softening the skin is important as this allows the products that follow to be absorbed
better into your skin.

Remove dead skin cells (and patches) without any abrasives with Soft Gommage Gel. Lotion I or II – hydrates skin cells! They hydrate the skin with nutritious skin balancing botanicals. It also calms and lowers skin temperature. After the lotion a moisturizer to protect the hydration of skin is a must. Looking for a quickie to the above steps? Just use the Macro Vintage Essence Mask which pulls double duty by hydrating and moisturizing in one step

PHOTOS COURTESY | Koh Gen Do