This month's cover marks the 20th year of MIYAVI being a force in the music industry. Known as the Samurai Guitarist, he brings a message of passion and peace to those he plays for whether they're the fans that attend his shows or the refugees that he performs for as a Global Ambassador of the UNHCR where he gives his time to the camps when they are seeking relief from the crisis around him. He also talks about his 14th studio album, MIYAVIVERSE which covers anime songs. MIYAVI is also an actor who has done voiceover work in an Emmy-nominated anime show, Arcane: League of Legends as well as appearing in movies with Angelina Jolie in Maleficent 2 as well as Unbroken that she directed. We talk about his need to stay creative, collaborating with brands and continuing to challenge himself.
ATHLEISURE MAG: When did you realize that you wanted to be a musician?
MIYAVI: When I lost my dream to be a professional soccer player when I was 14 years old. I was on a youth team of a professional soccer team in Osaka on the west side of Japan. Every single day, I was going to the soccer field and I got injured and then I lost my dream. The thing is I really really wanted to be a professional player, but at the same time, the practicing was really competitive to be on the team. I actually got tired of it because it was tough for me being a 14 year old boy to keep going to the field which was pretty far from my hometown. It was like a 90 minute train ride and that was really tough for me every single day. I was the captain of the local team for a very long time, but when I started going to the professional team, I lost my friends as well because I was not in the group anymore. I was the only one going to the professional team as well.
To me, it was really stressful and then it was really shocking to me that tmoment that I stopped going to that professional team, I was really relieved! It was really weird because soccer was my motivation and my passion every day that I was playing. But the moment that that happened, I was relieved not to play soccer because it was so stressful for me. That was the moment that I quit soccer and again, when you lose your dream, you lose yourself as well and you lose that shine so I was hanging out with my friends and I was doing bad things and then I got the guitar and I thought, “oh this might be it!” It might take me someplace else and I wanted to get out of my hometown anyway. This thing might be the one that takes me out. Now, I’m traveling the world and talking to you!
AM: Exactly and that’s quite a story.
How do you define the MIYAVI sound?
M: People call me the Samurai Guitarist and I’m honored to be called a Samurai! Samurai is such an important word for Japanese people. It’s such a big determination and it’s a really really big deal. For me, instead of katana, the Japanese sword, I play the guitar and I make people dance. I feel good that I can spread that positive message. As an artist which I am always trying to pursue the edgy style, but at the same time, I’m also a Goodwill Ambassador for UNHCR which is The United Nations Refugee Agency. So it’s about positivity and the moment that you feel the future, it’s really really crucial!
So yeah, it’s kind of like a guitar rock, dance kind of music. At the same time, to me, it’s about the attitude and how you enjoy my show is really really important. After people get back home, I want them to feel energized and motivated. Of course, I want you to have fun, we’ll have fun always – but I want to create something that people can feel and that it’s the future and is productive. It’s not just about being entertaining.
AM: How do you get inspired in terms of approaching creating your music?
M: You know, I like to watch movies or sometimes be in a movie. When I play a role in a film, I learn from that character and I want to be able to absorb and take it into my body. That’s also an inspirational source, to me. Again, I can learn things from my kids as well. As a parent, it’s kind of a learning process as well. Again, at the refugee camps, to witness those cruel devastating situations and the paths that those people had to go through – this is also a huge inspiration. I can’t look away from that fact and our generation is facing this crisis. So that’s not quite an inspiration it’s –
AM: It’s more of a driving force.
M: Yes, it’s more of a driving force. It’s a reason why I keep moving forward. It’s really really responsible.
AM: You’re so talented and from the music standpoint as a songwriter, producer, you play instruments – what’s your favorite part of working on a song?
M: To be honest, the most important thing is to put the message or the lyrics as a core part. The most fun part is just playing the guitar without thinking about anything. You just go free, that’s the fun part. That’s what I can do on stage once I’m done. Giving birth is the most hardest part, the most painful experience as we all know – the ladies. They give birth and it’s painful, but it’s also worth it for the real happiness. So doing what I do, it doesn’t actually hurt like that, but at the same time, when you’re making a song, it’s a really really tough process. But then again, it’s worth it. But playing the guitar, that’s the fun part!
AM: When you’re collaborating with other artists, what are you looking for when you’re deciding that you want to partner with them?
M: Just chemistry always! I know my world and I know how to maintain and to remain in my sound. I know my style and I know that it works. When I work with somebody else, I want to see new dimensions and to also feel that chemistry and to have a new me. Something that I never experienced or that I never thought to even try. That’s kind of a benefit and that’s the same with life. You don’t know what’s going to happen tomorrow. Sometimes it doesn’t go as well as you expected, but that’s life. That kind of encountering a new part of myself in that way is nice.
AM: Earlier this year, you partnered with K-Pop superstar Kang Daniel with Hush Hush which also became a theme song for the Korean drama show Rookie Cops on Disney+ and you also collaborated with him again. What did you love about working on these projects with him?
M: Again, K-Pop is a global and phenomenal movement. I’m half Japanese and half Korean and I do respect the effort and the creative force that is there. Kang Daniel is a rising star and as an Asian, I do respect him. Again, it’s a totally different style and it does seem like he is building his own style right now. So it’s really really interesting to be part of the creation that we make together and then we see the shift as well. His style is really different from mine and it’s not like it’s a middle ground – it’s more like a 3rd or new destination! You can only find that with your collaborator. That’s why I said, a new me or a new world or a new dimension. I love his dedication for the creation and he’s so humble. It’s great to feel that different wave in the younger generation.
AM: You’ve been in the industry for over 20 years and you’re currently in a 19 city, 20 show tour here in North America. What does it mean to you to reach this achievement and to look back on all of the work that you have done?
M: I’m never satisfied and that’s the reason why I keep on doing this. I’ve done pretty much all of these different things not only in musi,c but acting, the fashion thing, humanitarian work, so it’s such a pleasure to be able to explore the many worlds and to encounter new people and I’m learning every single time. It might have been easier if I just focused on a music career or an acting career or a fashion career, but again there is also that chemistry when I take on a challenge of doing something different every time. I feel that chemistry and then I learn from it. Then I can be a new me and I can be stronger and I do just appreciate everyone that I have worked with and also the fans that are supporting me the whole time even if I changed my music style – not just costumes, but the music itself – the groove. Then doing acting and the fashion thing so I really really appreciate their support.
AM: So what can you tell me about your 14th studio album that is coming out?
M: That’s a cover album and I am covering anime songs. It’s a really really interesting path and also a process because those tracks are made by somebody else and they’re really popular ones like the song for Evangelion or song for City Hunter, the song for Naruto. At the same time as an artist, I’m really confident to make any song into MIYAVI’s world which is why we named this album, MIYAVIVERSE. That’s my world and that’s the sound that MIYAVI and the team creates. Every song has a great melody and there is a chemistry, there is a totally different sound in production and form. We’re kind of making a new style. It’s a really exciting project.
AM: In addition to your music career and you have also said this as we’ve been talking, you’re the face of a number of brands such as Gucci and you’ve been with Dell and McLaren. What does that mean to you to be able to crossover like that?
M: You know, it’s a new discovery of myself and then it’s such a pleasure to work with those top top brands that are trendsetting and leading their industries. It’s great to see what happens when I dive into those different worlds. I’m not a car geek or a car lover, but the attitude that McLaren and MIYAVI have really resonates. I’m not just making music for a business and they’re not just making a car for a business, we’re making history and we’re making a different thing. It might be easier to make some kind of a good pop stuff and there might be an easier path to become famous, but for it’s not. It’s about being more integrated. We would not be able to be satisfied with the answer. With Dell as well. The creativity that technology brings – they are expanding that as well. The honor to be part of it and to just explore together is great.
AM: In terms of your acting, you have a number of credits that you’re getting out there. You were cast in Angelina Jolie’s Unbroken and you worked with her again in Maleficent 2. What was it like to be in those projects?
M: It’s fun. Again, the music when it comes to the process, it’s all about me. I say it sounds like this, it should be like that, I am the producer. So I am doing the producing, the acting and the playing myself. But the movie, as an actor, there is a bigger part of it especially when the role is not that big. It’s a tiny part of it. But, it’s still you’re part of it. You’re performing and whatever you do in that work, it’s going to affect the entire creation – it’s teamwork a team achievement. To be able to work with those top top people from Disney or Pixar those people are the real deal! It’s really creative and more free. They are enjoying the flow and they are making something new in the flow. It‘s really fun!
AM: You’ve done voice overs for Arcane: League of Legends which won an Emmy recently for Outstanding Animated Series. Why did you want to be part of this show?
M: Why not?
AM: Love that!
M: Yeah! Why not? When I got the offer, I heard that Sting was on board, Imagine Dragons was on board. You know, those top artists were there and then the creation itself was really really great – a high level and a big passion. I was working with Christian Linke the Executive Producer. He’s like Steve Jobs like – he has the characters, the world, passion and even the music as well. It was simply a pleasure and honor to be part of it and then the music and also doing the voice acting for a little bit for a little role. That was such a surprise and that kind of flexibility and spontaneous kind of decision is the fun part of creation you know. You can change your creation drastically in the last minute. That’s all on you so it’s all about the passion and the clear vision. He had a clear vision and I was so happy to be part of it.
AM: Throughout this interview, you have been talking about your humanitarian work and working with the United Nations. Can you tell us more about what you are doing?
M: So my humanitarian work as an ambassador for UNHCR, is life work and it’s really volunteering. It’s not something that I get paid to do. Every single time I go to the refugee camps, I feel purified well as it is a special process to me. Anything that you can do for the future, global warming, animals, human rights – anything. But for me, I met Angelina Jolie – Angie, she’s the one that inspired me and opened the door and who met me. I was really surprised and amazed at how much she dedicates for this crisis and as an artist, I wanted to be able to do something if I could. I went to the refugee camp in Lebanon for the first time right after the Syria crisis exploded. It started around 2011ish but around 2014/2015, the refugees increased rapidly and I was really scared. I didn’t know what to do as an artist and still, I can’t play the guitar to people that just escaped from their countries because imagine the situation of it being do or die, you can’t enjoy the music at that moment. But still, after that first emergency phase, we call that Developmental or Sustainable Phase – people need to feel that dignity of a human being. We are not just living here a human being. We are not just living here, we are living here and standing on our own feet. That’s what everyone needs to feel and especially at the refugee camps, that set of circumstances is really hard to feel that way. Then art and culture like music and sports, can do many things to connect people and to make them feel alive. That’s my role as an ambassador. The thing about refugees is that you feel like a dark, serious burden – it's a serious issue. But at the same time, those people are like us! They used to be a professional musician, they used to be a writer, they used to be a politician. So my mission as an ambassador is to bring those kinds of bright sides of people and positivity. So we feel that we are the same and it could happen to us. When you think about a crisis that could happen like another war – I don’t even want to say, but you have that conflict that happens and it could happen to us if the place you are living in is so no longer safe. It’s really really important to me to keep doing this so that I can realize that I can redefine my mission of the reason why I keep moving forward. I keep creating and this is really really important now.
AM: Honestly, the way that you explained that this person who is a refugee had a life where they were a doctor or the fact that they had a life that they were part of. I think that that really puts a different type of life on it as opposed to saying this group of people had this devastating series of circumstances. It does give back the humanity and compassion to see it in that light.
M: Some of them used to be a doctor. Some of them used to be a professor.
AM: What do you want your legacy to be as an artist, as an actor, a humanitarian and as a father?
M: That’s a big question – the ultimate question. It’s interesting. It makes me rethink about the shift in me as an artist. I wanted to play the guitar when I was younger, but I'm not playing the guitar because I want to play the guitar now, I’m playing because I want to play music. That’s why I’m playing the guitar – I want to spread my message. It’s why I make music and then I play the guitar. I need to spread the message to help make this world better somehow. I want to dedicate myself somehow and that’s why I play music. That’s why I play the guitar. It used to be like – I want to be a legend playing the guitar. I do play it and it’s my thing and I will never quit playing the guitar. I’m not going to become obsessed by being a guitarist. It’s a tool to deliver my message to the audience. So, I don’t know about the answer to your question because for me, anything is fine. That’s why I am an actor and modeling as well because as long as you can just spread the message and the idea of peace, I think that that’s it!
PHOTOGRAPHY CREDITS | PG 16 - 27 + 32 Courtesy MIYAVI | PG 28 Mairo Cinquetti/Pacific -Press/Alamy | PG 30 UPI/Alamy |
Read the OCT ISSUE #82 of Athleisure Mag and see HUMANITY DEFINES HIS MUSIC | MIYAVI in mag.
