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ATHLEISURE MAG™ | Athleisure Culture
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THE ART OF THE SNACK | CLOCK TOWER GRILL

January 21, 2025

This month's The Art of the Snack takes us to Clock Tower Grill in Brewster, New York, an hour outside of NYC. We wanted to know more about this restaurant that serves a menu that reflects the culinary melting pot that it resides in while also having their own Clock Tower Farm! We sat down with the Co-Founders, Rich and Cassie Parente who provide a bit of background on this eatery, the cuisine that is offered, dishes that we should consider upon our next visit and more!

ATHLEISURE MAG: Tell us about Chef Rich Parente and his wife in terms of their background and what led them to open Clock Tower Grill?

RICH + CASSIE PARENTE: Cassie came to this country from Canada to work with horses; she’s classically trained in dressage. While here she worked part-time in restaurants, and that’s where we met, in the industry. We got married in 2009, and then took the opportunity to open what is now Clock Tower Grill in 2013. Around the time of the opening Cassie was running her own barn as an instructor and trainer, but with the restaurant getting busy she wound up focusing on that as general manager full-time. Rich graduated from the Culinary Institute of America, later cooking for heads of state and royalty at the United Nations, competing on the Kansas City Barbeque and becoming a partner in multiple restaurants before opening Clock Tower Grill.

AM: Where is Clock Tower Grill and can you tell us a bit about the area that this restaurant is located in?

CP: Clock Tower Grill is in Brewster in Putnam County, New York. It’s located at Clock Tower Commons, a complex of businesses that has a very New England feel to it. There’s an incredible courtyard where we often host events and dinners in the spring, summer and fall.

AM: What is the meaning behind the name, Clock Tower Grill?

CP: The restaurant is simply named after the Clock Tower Commons — the restaurant is nestled in the back of the complex hidden from the main road. We figured that way there would not be any confusion about the location.

AM: Tell us about the kind of cuisine that is offered at Clock Tower Grill?

RP: We serve American cuisine, highlighting the culinary melting pot, with a huge focus on supporting local farmers and artisans. We raise pork and lamb, grow fruits and vegetables and produce honey and maple syrup on our Clock Tower Farm for the restaurant, and we source from 35 local farmers and artisans within a 70-mile radius.

AM: The layout of the menu is fun to navigate. Tell us about Munchies and what are 3 you suggest if we're thinking of sharing with friends and family?

RP: We try to change things up with the menu frequently — we enjoy trying new things. The Munchies items are great sharable plates to begin a meal with, and I suggest trying the Vietnamese Caramelized Pork Belly with a clementine, tamarind and lemongrass glaze, red peppers and scallions; the Pioppino Mushrooms with smoky grits; and Whipped Ricotta & Honey, which showcases the best local ingredients.

AM: For your Mains, what are 3 that you suggest we should have in mind?

RP: The Clock Tower Farm Pork Chop, using pork we raise on our own farm, is a great representation of what we’re all about; the Crispy Roast Duck with wild cherry demi-glace, crispy 1000-layer potatoes and broccolini is delicious; and everybody loves our Chicken Vodka Burrata Parm, a paper-thin cutlet covered in smoky house-made vodka sauce, served with fresh spaghetti and a ball of fresh burrata cheese on top.

AM: What one dish from Graze, Sandwiches, and House Made Pasta sections do you suggest that we should have in mind?

RP: From the Graze section, the Fall Salad with pickled beets & radish, squash, goat cheese, croutons, beet hummus and feta is hearty cold-weather vegetarian option. From our list of Sandwiches, I suggest the over-the-top Cannibal Burger, beef tartare between brioche buns, topped with American cheese, an over-easy egg and béarnaise sauce, served with fries. And of our House Made Pastas, try the Crispy Semolina Gnocchi, an unexpected version of gnocchi that uses semolina flour and is served with Clock Tower Farm lamb ragu.

AM: Tell us about Eat Like A Chef and what diners can expect from this menu item?

RP: The Eat Like A Chef menu is a great way to experience the restaurant. It’s inspired by eating out with other chefs and industry folks, where you need to try everything. The menu includes almost everything we serve plus some specials, so it’s a great option for groups of 4 and more.

AM: What are 3 desserts that we should think about sharing with the table?

RP: The desserts are delicious in their simplicity. A favorite is our Honey & Vanilla Bean Pudding, which uses honey from our farm. Same with our Milk & Honey Ice Cream, which is a decadent example of why using local ingredients makes all the difference. And then I suggest trying something seasonal; right now we’re offering a Pumpkin Spice Tiramisu.

AM: In terms of your beverage program, what can you tell us about this and do you have 3 signature cocktails that you can share with us?

CP: We focus on local spirits and the menu is always changing, but I would definitely try the Local Fashioned, our take on an Old Fashioned with Cooper’s Daughter Black Walnut Bourbon, blackberries and orange; NY Negroni with Listening Rock Gin, Method Vermouth and Faccia Brutto Aperitivo; and the Spicy Passion with tequila, strawberry, passion fruit, agave and jalapeño.

AM: For the holiday season, are you doing a NYE event or if people are looking to make organizing a holiday dinner at home without the fuss, can they order dinner from Clock Tower Grill?

RP: For New Year’s Eve we will be offering a creative tasting menu inspired by ‘80s and ‘90s pop culture, and we’ll have a performer playing acoustic guitar. We also had Christmas meals available for pickup on Christmas Eve and Day to make things easier for people this year.

AM: How did Clock Tower Farm become part of your business and can you tell us about what you raise there?

RP: We truly believe that starting Clock Tower Farm was the natural progression in owning our restaurant, and it aligns with our values. Cassie of course is the driving force behind it with her knowledge of farming, as she grew up on a small farm in Canada.

AM: Clock Tower Grill is truly a Farm-to-Table restaurant between your farm as well as others that you partner with — why is this important to you?

RP: We try to think sustainably in everything we do, so we do our part with the farm. We’re more connected to our food, and it helps cut down on food waste from the restaurant by using scraps as animal feed and compost. It’s also important to educate people and show why it’s important to support local given the broken food system.

IG @clocktowergrill

PHOTO CREDITS | PG Michael Tulipan

Read the DEC ISSUE #108 of Athleisure Mag and see THE ART OF THE SNACK | Clock Tower Grill in mag.

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MELODIES OF LIFE | TOBY GAD

December 27, 2023

We're heading towards the end of the year which always makes us think of our favorite songs! This month, we caught up with Toby Gad a Grammy-winning, multi-platinum songwriter/producer who has written some of our favorite songs from Beyoncé's If I Were a Boy, Fergie's Big Girls Don't Cry and Demi Lovato's Skyscraper to name a few! We wanted to know more about how he got into the industry, his passion for songwriting, collaborating with fellow entertainers and his legacy project, Piano Diaries!

ATHLEISURE MAG: When did you first fall in love with music?

TOBY GAD: First it’s so great to be able to talk with you and thank you for having me! I started with music when I was maybe 5/6/7 years old? My parents had a jazz band and probably when I was already in my mother’s womb, I heard all of these jazz songs that they did. They had a very limited repertoire so I always felt that one day I wanted to be able to write different songs because by age 3 I knew all 30 of the songs that they played!

AM: I love that!

How do you feel that your parents influenced you as jazz artists. My great-uncle was the late tenor saxophonist, Joe Henderson -

TG: Yes! Amazing amazing saxophonist!

AM: I love jazz, I love a lot of the elements of it. How did it influence your music?

TG: My mother always listened to Keith Jarrett, the piano player.

AM: Love Keith Jarrett!

TG: The Köln Concert by Keith Jarrett is probably the one record that I have listened to most in my entire life. It’s accompanied me my entire life and it always makes me feel like home. It’s such a great record and just how Keith Jarrett just improvises. He used to start concerts by just playing one note and then taking it from there without making any plans. He’s just very intuitive and just playing in the moment and I just thought that that was so special. I try – I mean, I’m not that good on the piano. I try to do it myself too sometimes and I lose myself in the piano playing. It’s just such a beautiful feeling when you just watch your hands take you places and explore.

AM: We saw Keith Jarrett a few years ago at Carnegie Hall here in NY and you’re right!

TG: I was there too! I saw him also in Carnegie!

AM: Yes! It was such an amazing show and I felt that I barely breathed during that concert, it was transformative! It was so beautiful and I’m so glad that I had a chance to see him because I had never seen him in person but have heard his records. Such a genius!

When did you realize that you wanted to work in the music industry?

TG: My brother and me, we always had ambitions. At first we emulated our parents and they rehearsed in the living room and when they were done, we would take over the instruments and pretend that we were musicians too. Then I think at the age of 6 or 7, we started to have our own set of a few Rock & Roll songs and we would play them in the intermissions of our parent’s jazz band. When our parents went back onstage, we went through the audience and collected money. That was our first experience of, “wow, we can actually make money with this.”

AM: Exactly!

You’re a music producer, you’re also a songwriter, what’s your creative process like and where do you start in terms of creating a song?

TG: It's very much lyric driven. It's always collaborative. I usually start with a conversation with the artist and see where they are at that time in their life. Are they heartbroken, are they in and out of love, angry, happy? What’s the mood of the day? And out of that conversation, sometimes, quite often something sticks – some line.

Like with BC Jean, when she said, because she was angry at someone, she said, “if I were a boy, I would kick his ass” and I was like, “what did you just say?” She said, If I Were a Boy (editor’s note: originally performed by BC Jean and later that year performed by Beyoncé) and I said let’s get back to the studio now and write this song. That’s often how it happens.

AM: Wow!

What do you love about being a songwriter?

TG: Well, it’s the feeling of coming full circle. Like you do something that starts so small with an artist and you record it and then if you’re lucky, it travels around the world. Then you hear it on the radio wherever you go. That is an incredible feeling when people know you by your song. It’s amazing and I love that.

AM: How do you get inspired and where does that part kick off for you?

TG: It’s always the artists that inspire me. If I know that I am going to work with someone, like recently I worked with James Arthur and Tom Walker and those are voices that I love. I love listening to their voices and working with them, I really looked forward to it and it inspired me to really work hard and to create some good music for them.

AM: You’ve had so many accomplishments from 3 Grammy Awards, Grammy nominations, and so many people that you have worked with. What do you look for when it comes to collaborating with an artist? Are there certain things that a person or group has to have in order to go forward?

TG: It's always important to me that the artists are kind of their own boss, they have something to say, they are driven to collaborate and to write their own lyric with someone like me. It’s very important that the artists are part of the creative process and that the music that they record somehow feels a bit autobiographical. Then of course, the voice. I love great voices. I worked with Celeste recently and there are just some singers who I could hear it day and night.

AM: I mean, when I was prepping for the interview, realizing the work that you have been on from Big Girls Don’t Cry, If I Were a Boy, I Do – these are songs that I really love! What have been some of your favorite projects that you have been part of?

TG: I think that Love Song to the Earth has been a song that we did for the Paris Climate Accord and that was a song that just meant a lot to me. At my heart, I’m an environmentalist as well. I care for the planet a lot and that was a little contribution that we could do and I wrote the song with Natasha Bedingfield, John Shanks, and Sean Paul. We got more and more artists on it and by the end, we got Paul McCartney on it as well. Jon Bon Jovi as well as a number of other big name artists wanted to be on this song too. So that was a great experience!

AM: Well, you have worked with a number of artists, but you have also crossed over into a number of genres in music. Does the process change for you when you’re working on an EDM song versus a pop song?

TG: I think that for me the core is that you can always play it on the piano. A lot of good EDM songs start with a good vocal and from there you can explore all different directions. Now, with Piano Diaries, it’s stripping these songs back down to the bones and it’s just for the vocal performance and the really marvelous piano and maybe a little string accompaniment and then the remixes which go all kinds of places and I just have fun with them. But I think that all of these songs at their core, if you can just play them at the piano, that’s great!

AM: What led you to want to create Piano Diaries and to embark on this legacy project?

TG: Well most of my career has been next song, next artist, next session and trying to get a hit, hit, hit! This is the first time in my life that I feel like I can take a breath, look back, and reflect a little bit. I’m happy to rediscover these songs, but I feel that I wanted to record them in a way – how I hear them today and with artists of today, but then I also want to hear the bones of it. For people to be able to hear how it could sound stripped down and just let the lyric carry it. Then of course, to have fun with these new originals and then make crazy remixes.

AM: I love that! I mean, what is it like to work on something that obviously we already know what it’s like, but now having to reimagine it? Is that stressful or is it almost like a sense of freedom?

TG: There’s a real challenge for the original version with piano vocal to create something that feels new.

AM: Yeah.

TG: And to make sure that the singers perform it in a way that feels very original. Like for instance, the next single, Skyscraper, will be with an artist, Camylio a Universal Republic artist with a very strong voice and he sounds so different from the Demi Lovato version, but he kills it.

The current single, Big Girls Don’t Cry, Victoria Justice has such a beautiful soft voice on it that sounds so different from how Fergie sang it when we did that song back then.

AM: I can imagine that that is such an interesting process.

What was it like working with Victoria Justice on that?

TG: Victoria and I, we go way back! Back when she had this very popular television show, Victorious, we had a song, All I Want is Everything that we wrote and she was 17 years old. Ever since, every few years, we would get together and write more songs. We did a song, Girl Up, to empower young females around the world for the United Nations. Love Song to the Earth, she was part of that. So over the years, we kept in touch and she’s such a precious soul and I love her. We actually, it wasn’t just the song, we spent days together just having fun climbing mountains, going surfing, and going through Downtown LA and we filmed a lot of that and put it on social media so we have 30 or 40 little clips on TikTok and Instagram of us talking, asking each other questions, and doing fun things together.

AM: You have your own record label, Kite Records, can you tell me about that?

TG: Well, about 10 years ago, I started Kite Records and we had several records out. But back in the day it meant that you had an imprint and that the record company takes over. But now, it’s such a new perspective that you can do so much on social media and on your own. I couldn’t wait to restart the label and to hire a few new amazing people. Now in the first 2 days we have almost 70,000 streams which I think is incredible that we can achieve that on our own! I’m so happy about this!

AM: That’s amazing!

Obviously you’re focused on Piano Diaries, but are there other projects that are coming up that you would like to share with our readers to know about?

TG: There is a Christmas single, LITTLE HOUSE IN THE SNOW, that came out on Nov 24th with Marisha Wallace, she is a musical star and I am working with her on an Etta James musical that is still going to be a year or two in the making. We decided to do a Christmas song. We’re promoting it in London, there will be shows in the Royal Festival Hall on Dec 15th and 17th and we’re performing with an orchestra. We get to do this song and there are a few TV and radio performances alongside that and that’s also on our label. So I’m very excited about this! Marisha is such a great singer!

AM: That’s fantastic and I can’t wait to hear more about the Etta James musical as I’m such a fan of her music.

When you’re not producing, writing, or doing other projects, how do you take time for yourself?

TG: That’s a learning process and I think that I am getting better with it after all of these years. I love surfing! Right now you can see where we are.

AM: Um that’s an amazing view! We just had Laird Hamilton and Gabby Reece as our OCT ISSUE #94 cover!

TG: I saw that! Incredible! I’m such a fan of Laird Hamilton and I think that it’s remarkable that early on, he decided that he never wanted to compete, he just wants to have his own experience with the gigantic waves out there with the natural forces. I have a lot of respect for this man!

AM: Do you go to Nazaré and surf big waves?

TG: Ha! I think that the biggest wave that I surfed was maybe 6 – 8 ft! To me that is very big!

AM: We also had Kai Lenny for our MAY ISSUE #89 this year as well on our cover who is also known for surfing those really epic waves! Watching him on HBO's 100 Foot Wave was insane! There’s no way I could do that, but watching him do it is so impressive!

TG: Kai Lenny is such a trailblazer with all of the other things like Foiling, Wing Folling and what he does at Nazaré is unbelievable! He does back flips on those 100 foot waves!

IG @tobygadmusic

PHOTOGRAPHY COURTESY | Toby Gad

Read the NOV ISSUE #95 of Athleisure Mag and see MELODIES OF LIFE | Toby Gad in mag.

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In AM, Music, Nov 2023 Tags Toby Gad, Etta James, Grammy, Beyonce, If I Were a Boy, Fergie, Big Girls Don't Cry, Demi Lovato, Skyscraper, Piano Diaries, Joe Henderson, Keith Jarrett, The Köln Concert, Carnegie Hall, BC Jean, I Do, Paris Climate Accord, Natasha Bedingfield, John Shanks, Sean Paul, Paul McCartney, Jon Bon Jovi, EDM, Camylio, Universal Republic, Victoria Justice, Victorious, All I Want is Everything, United Nations, Girl Up, Kite Records, Little House in the Snow, Marisha Wallace, Royal Festival Hall, Laird Hamilton, Gabby Reece, Kai Lenny, Surfing, 100 Foot Wave, HBO
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HUMANITY DEFINES HIS MUSIC | MIYAVI

November 25, 2022

This month's cover marks the 20th year of MIYAVI being a force in the music industry. Known as the Samurai Guitarist, he brings a message of passion and peace to those he plays for whether they're the fans that attend his shows or the refugees that he performs for as a Global Ambassador of the UNHCR where he gives his time to the camps when they are seeking relief from the crisis around him. He also talks about his 14th studio album, MIYAVIVERSE which covers anime songs. MIYAVI is also an actor who has done voiceover work in an Emmy-nominated anime show, Arcane: League of Legends as well as appearing in movies with Angelina Jolie in Maleficent 2 as well as Unbroken that she directed. We talk about his need to stay creative, collaborating with brands and continuing to challenge himself.

ATHLEISURE MAG: When did you realize that you wanted to be a musician?

MIYAVI: When I lost my dream to be a professional soccer player when I was 14 years old. I was on a youth team of a professional soccer team in Osaka on the west side of Japan. Every single day, I was going to the soccer field and I got injured and then I lost my dream. The thing is I really really wanted to be a professional player, but at the same time, the practicing was really competitive to be on the team. I actually got tired of it because it was tough for me being a 14 year old boy to keep going to the field which was pretty far from my hometown. It was like a 90 minute train ride and that was really tough for me every single day. I was the captain of the local team for a very long time, but when I started going to the professional team, I lost my friends as well because I was not in the group anymore. I was the only one going to the professional team as well.

To me, it was really stressful and then it was really shocking to me that tmoment that I stopped going to that professional team, I was really relieved! It was really weird because soccer was my motivation and my passion every day that I was playing. But the moment that that happened, I was relieved not to play soccer because it was so stressful for me. That was the moment that I quit soccer and again, when you lose your dream, you lose yourself as well and you lose that shine so I was hanging out with my friends and I was doing bad things and then I got the guitar and I thought, “oh this might be it!” It might take me someplace else and I wanted to get out of my hometown anyway. This thing might be the one that takes me out. Now, I’m traveling the world and talking to you!

AM: Exactly and that’s quite a story.

How do you define the MIYAVI sound?

M: People call me the Samurai Guitarist and I’m honored to be called a Samurai! Samurai is such an important word for Japanese people. It’s such a big determination and it’s a really really big deal. For me, instead of katana, the Japanese sword, I play the guitar and I make people dance. I feel good that I can spread that positive message. As an artist which I am always trying to pursue the edgy style, but at the same time, I’m also a Goodwill Ambassador for UNHCR which is The United Nations Refugee Agency. So it’s about positivity and the moment that you feel the future, it’s really really crucial!

So yeah, it’s kind of like a guitar rock, dance kind of music. At the same time, to me, it’s about the attitude and how you enjoy my show is really really important. After people get back home, I want them to feel energized and motivated. Of course, I want you to have fun, we’ll have fun always – but I want to create something that people can feel and that it’s the future and is productive. It’s not just about being entertaining.

AM: How do you get inspired in terms of approaching creating your music?

M: You know, I like to watch movies or sometimes be in a movie. When I play a role in a film, I learn from that character and I want to be able to absorb and take it into my body. That’s also an inspirational source, to me. Again, I can learn things from my kids as well. As a parent, it’s kind of a learning process as well. Again, at the refugee camps, to witness those cruel devastating situations and the paths that those people had to go through – this is also a huge inspiration. I can’t look away from that fact and our generation is facing this crisis. So that’s not quite an inspiration it’s –

AM: It’s more of a driving force.

M: Yes, it’s more of a driving force. It’s a reason why I keep moving forward. It’s really really responsible.

AM: You’re so talented and from the music standpoint as a songwriter, producer, you play instruments – what’s your favorite part of working on a song?

M: To be honest, the most important thing is to put the message or the lyrics as a core part. The most fun part is just playing the guitar without thinking about anything. You just go free, that’s the fun part. That’s what I can do on stage once I’m done. Giving birth is the most hardest part, the most painful experience as we all know – the ladies. They give birth and it’s painful, but it’s also worth it for the real happiness. So doing what I do, it doesn’t actually hurt like that, but at the same time, when you’re making a song, it’s a really really tough process. But then again, it’s worth it. But playing the guitar, that’s the fun part!

AM: When you’re collaborating with other artists, what are you looking for when you’re deciding that you want to partner with them?

M: Just chemistry always! I know my world and I know how to maintain and to remain in my sound. I know my style and I know that it works. When I work with somebody else, I want to see new dimensions and to also feel that chemistry and to have a new me. Something that I never experienced or that I never thought to even try. That’s kind of a benefit and that’s the same with life. You don’t know what’s going to happen tomorrow. Sometimes it doesn’t go as well as you expected, but that’s life. That kind of encountering a new part of myself in that way is nice.

AM: Earlier this year, you partnered with K-Pop superstar Kang Daniel with Hush Hush which also became a theme song for the Korean drama show Rookie Cops on Disney+ and you also collaborated with him again. What did you love about working on these projects with him?

M: Again, K-Pop is a global and phenomenal movement. I’m half Japanese and half Korean and I do respect the effort and the creative force that is there. Kang Daniel is a rising star and as an Asian, I do respect him. Again, it’s a totally different style and it does seem like he is building his own style right now. So it’s really really interesting to be part of the creation that we make together and then we see the shift as well. His style is really different from mine and it’s not like it’s a middle ground – it’s more like a 3rd or new destination! You can only find that with your collaborator. That’s why I said, a new me or a new world or a new dimension. I love his dedication for the creation and he’s so humble. It’s great to feel that different wave in the younger generation.

AM: You’ve been in the industry for over 20 years and you’re currently in a 19 city, 20 show tour here in North America. What does it mean to you to reach this achievement and to look back on all of the work that you have done?

M: I’m never satisfied and that’s the reason why I keep on doing this. I’ve done pretty much all of these different things not only in musi,c but acting, the fashion thing, humanitarian work, so it’s such a pleasure to be able to explore the many worlds and to encounter new people and I’m learning every single time. It might have been easier if I just focused on a music career or an acting career or a fashion career, but again there is also that chemistry when I take on a challenge of doing something different every time. I feel that chemistry and then I learn from it. Then I can be a new me and I can be stronger and I do just appreciate everyone that I have worked with and also the fans that are supporting me the whole time even if I changed my music style – not just costumes, but the music itself – the groove. Then doing acting and the fashion thing so I really really appreciate their support.

AM: So what can you tell me about your 14th studio album that is coming out?

M: That’s a cover album and I am covering anime songs. It’s a really really interesting path and also a process because those tracks are made by somebody else and they’re really popular ones like the song for Evangelion or song for City Hunter, the song for Naruto. At the same time as an artist, I’m really confident to make any song into MIYAVI’s world which is why we named this album, MIYAVIVERSE. That’s my world and that’s the sound that MIYAVI and the team creates. Every song has a great melody and there is a chemistry, there is a totally different sound in production and form. We’re kind of making a new style. It’s a really exciting project.

AM: In addition to your music career and you have also said this as we’ve been talking, you’re the face of a number of brands such as Gucci and you’ve been with Dell and McLaren. What does that mean to you to be able to crossover like that?

M: You know, it’s a new discovery of myself and then it’s such a pleasure to work with those top top brands that are trendsetting and leading their industries. It’s great to see what happens when I dive into those different worlds. I’m not a car geek or a car lover, but the attitude that McLaren and MIYAVI have really resonates. I’m not just making music for a business and they’re not just making a car for a business, we’re making history and we’re making a different thing. It might be easier to make some kind of a good pop stuff and there might be an easier path to become famous, but for it’s not. It’s about being more integrated. We would not be able to be satisfied with the answer. With Dell as well. The creativity that technology brings – they are expanding that as well. The honor to be part of it and to just explore together is great.

AM: In terms of your acting, you have a number of credits that you’re getting out there. You were cast in Angelina Jolie’s Unbroken and you worked with her again in Maleficent 2. What was it like to be in those projects?

M: It’s fun. Again, the music when it comes to the process, it’s all about me. I say it sounds like this, it should be like that, I am the producer. So I am doing the producing, the acting and the playing myself. But the movie, as an actor, there is a bigger part of it especially when the role is not that big. It’s a tiny part of it. But, it’s still you’re part of it. You’re performing and whatever you do in that work, it’s going to affect the entire creation – it’s teamwork a team achievement. To be able to work with those top top people from Disney or Pixar those people are the real deal! It’s really creative and more free. They are enjoying the flow and they are making something new in the flow. It‘s really fun!

AM: You’ve done voice overs for Arcane: League of Legends which won an Emmy recently for Outstanding Animated Series. Why did you want to be part of this show?

M: Why not?

AM: Love that!

M: Yeah! Why not? When I got the offer, I heard that Sting was on board, Imagine Dragons was on board. You know, those top artists were there and then the creation itself was really really great – a high level and a big passion. I was working with Christian Linke the Executive Producer. He’s like Steve Jobs like – he has the characters, the world, passion and even the music as well. It was simply a pleasure and honor to be part of it and then the music and also doing the voice acting for a little bit for a little role. That was such a surprise and that kind of flexibility and spontaneous kind of decision is the fun part of creation you know. You can change your creation drastically in the last minute. That’s all on you so it’s all about the passion and the clear vision. He had a clear vision and I was so happy to be part of it.

AM: Throughout this interview, you have been talking about your humanitarian work and working with the United Nations. Can you tell us more about what you are doing?

M: So my humanitarian work as an ambassador for UNHCR, is life work and it’s really volunteering. It’s not something that I get paid to do. Every single time I go to the refugee camps, I feel purified well as it is a special process to me. Anything that you can do for the future, global warming, animals, human rights – anything. But for me, I met Angelina Jolie – Angie, she’s the one that inspired me and opened the door and who met me. I was really surprised and amazed at how much she dedicates for this crisis and as an artist, I wanted to be able to do something if I could. I went to the refugee camp in Lebanon for the first time right after the Syria crisis exploded. It started around 2011ish but around 2014/2015, the refugees increased rapidly and I was really scared. I didn’t know what to do as an artist and still, I can’t play the guitar to people that just escaped from their countries because imagine the situation of it being do or die, you can’t enjoy the music at that moment. But still, after that first emergency phase, we call that Developmental or Sustainable Phase – people need to feel that dignity of a human being. We are not just living here a human being. We are not just living here, we are living here and standing on our own feet. That’s what everyone needs to feel and especially at the refugee camps, that set of circumstances is really hard to feel that way. Then art and culture like music and sports, can do many things to connect people and to make them feel alive. That’s my role as an ambassador. The thing about refugees is that you feel like a dark, serious burden – it's a serious issue. But at the same time, those people are like us! They used to be a professional musician, they used to be a writer, they used to be a politician. So my mission as an ambassador is to bring those kinds of bright sides of people and positivity. So we feel that we are the same and it could happen to us. When you think about a crisis that could happen like another war – I don’t even want to say, but you have that conflict that happens and it could happen to us if the place you are living in is so no longer safe. It’s really really important to me to keep doing this so that I can realize that I can redefine my mission of the reason why I keep moving forward. I keep creating and this is really really important now.

AM: Honestly, the way that you explained that this person who is a refugee had a life where they were a doctor or the fact that they had a life that they were part of. I think that that really puts a different type of life on it as opposed to saying this group of people had this devastating series of circumstances. It does give back the humanity and compassion to see it in that light.

M: Some of them used to be a doctor. Some of them used to be a professor.

AM: What do you want your legacy to be as an artist, as an actor, a humanitarian and as a father?

M: That’s a big question – the ultimate question. It’s interesting. It makes me rethink about the shift in me as an artist. I wanted to play the guitar when I was younger, but I'm not playing the guitar because I want to play the guitar now, I’m playing because I want to play music. That’s why I’m playing the guitar – I want to spread my message. It’s why I make music and then I play the guitar. I need to spread the message to help make this world better somehow. I want to dedicate myself somehow and that’s why I play music. That’s why I play the guitar. It used to be like – I want to be a legend playing the guitar. I do play it and it’s my thing and I will never quit playing the guitar. I’m not going to become obsessed by being a guitarist. It’s a tool to deliver my message to the audience. So, I don’t know about the answer to your question because for me, anything is fine. That’s why I am an actor and modeling as well because as long as you can just spread the message and the idea of peace, I think that that’s it!

IG @miyavi_ishihara

PHOTOGRAPHY CREDITS | PG 16 - 27 + 32 Courtesy MIYAVI | PG 28 Mairo Cinquetti/Pacific -Press/Alamy | PG 30 UPI/Alamy |

Read the OCT ISSUE #82 of Athleisure Mag and see HUMANITY DEFINES HIS MUSIC | MIYAVI in mag.

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In AM, Celebrity, Music, Oct 2022 Tags MIYAVI, MIYAVIVERSE, Guitar, Anime, Angelina Jolie, UNHCR, Arcane: League of Legends, Maleficent 2, Unbroken, Rock, Kang Daniel, Hush Hush, Rookie Cops, Disney, Disney+, K-Pop, Japanese, Korean, Gucci, Dell, McLaren, Sting, Imagine Dragons, Christian Linke, United Nations, Refugees, Music
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FOREVER AGAINST ANIMAL TESTING

July 18, 2017

Growing up, we couldn't spend enough time at The Body Shop. Whether it was the variety of lip balm scents, tools to apply skincare or the natural products that were used - there was always a reason to swing by this beauty boutique. Central to the ethos of this brand was the fact that the brand has always been cruelty-free and 100% vegetarian. It wasn't until we got older that we realized the importance of this stance and as many are still finding their way
to bring these practices to their brands, The Body Shop has always embraced this concept.

In 1989, the brand launched its first cruelty-free campaign and in 1997, they were the first cosmetic company to be certified with the Leaping Bunny (The Leaping Bunny certification is the only internationally recognized scheme that enables consumers to easily identify/purchase cosmetic and toiletry products that have not been tested on animals) logo.

This month, The Body Shop has partnered with Cruelty Free International, the leading non-profit organization working to end animal testing. Together, they are working on a campaign to collect 8 million signatures from people all over the world by 2020. To date, 80% of countries don't have laws against it - including the United States. By doing so, they will be able to petition the UN to request an international convention that bans animal testing globally everywhere.

With this upcoming effort, you can lend your voice by signing their petition online, at The Body Shop stores and sharing socially @TheBodyShop #ForeverAgainstAnimalTesting. To find out more about this initiative, we sat down with Megan Grant, General Manager, USA - The Body Shop.

ATHLEISURE MAG: Tell us about The Body Shop.

MEGAN GRANT: The Body Shop is an iconic British retail brand with an extensive and growing global presence. The Body Shop was founded in 1976 by Dame Anita Roddick in Brighton,
England, and blossomed from Anita’s personal belief that business could be a force for good. Since its founding, The Body Shop has always created innovative, naturally-inspired products.
We’re dedicated to enriching people as well as the planet, working fairly with farmers and suppliers, and are committed to helping communities thrive through our Community Trade program. In addition, The Body Shop was the first international beauty brand to campaign against animal testing in cosmetics back in 1989. We have never tested any of its ingredients or products on animals, and never will.

AM: What does Cruelty-Free mean and why has this been such an issue in the beauty industry?

MG: Cruelty-Free means not tested on animals, however, this is an ongoing issue in the beauty industry because cruelty-free is a label term and not established by law (yet). While there has
been considerable progress in animal testing, animal testing of cosmetic products and ingredients is legally allowed in 80% of countries worldwide. The only way to make sure that the practice is ended is to build on the groundwork carried out by Cruelty Free International and The Body Shop since 1989 to ensure that a global ban is established. As current, Cruelty Free International estimates that more than 500,000 animals are used for testing every year, and a global ban would bring to a close decades of animal suffering and would ensure that customers everywhere can shop with the confidence that no animals were harmed for their cosmetics.

AM: How do you know if your products are in fact Cruelty-Free?

MG: Make sure that the ingredients are cruelty-free and the product is backed by science and research. Consumers will know our products are cruelty-free because of the packaging. The Body Shop is adding the Leaping Bunny logo or the words “Against Animal Testing" to all of our packaging. This means that the product is certified by Cruelty Free International.

OUR FAVORITES FROM THE BODY
SHOP THAT ARE PERFECT FOR THE
SUMMER | Ultra Fine Bath Lily | Round
Cotton Pads
| Moisturizing Lip Care
Stick
| Rainforest Moisture Hair Butter
| Wild Argan Solid Oil Lips | Limited
Edition Piñita Colada Shower Gel
|
Brazilian Cupuaçu Exfoliating Scrub In
Oil
| Matte Kajal White Eyeliner |

AM: You partnered with Cruelty-Free International, who are they and what does this partnership mean for The Body Shop?

MG: Cruelty-Free International is the leading organization working solely to end animal experiments worldwide. It is the first global non-profit organization dedicated to ending cosmetic product and ingredient testing on animals. For The Body Shop, this partnership
will allow us as a brand to reclaim ownership of the fight against animal testing forever. We want to raise awareness of the issue to customers and deliver the largest and most ambitious
campaign ever to seek a global ban on the use of animal testing in cosmetic products and ingredients.

AM: There are those that argue that animal testing takes place as it's the greatest indicator of how those products will react to humans; however, animal testing only reflects 40-60% of
the reactions that humans have. Alternative methods of testing can indicate 80% of the reactions, what are alternative methods of testing?

MG: There has been a lot of progress made in establishing alternative non-animal testing methods, and these progressive alternatives are often cheaper, faster and better at predicting
human reactions. Further, the results acquired by these animal tests, in many cases, are only 40-60% effective. Humane alternatives to animal tests can use simple organisms like bacteria or human tissues and cells as well as sophisticated computer models. Human tissue can be grown in the lab from donated human cells, and the tests use reconstituted human skin and other tissues from voluntary donations. Computer models also provide the ability to replicate aspects of the human body, and can be used to predict the safety of new cosmetic substances based on knowledge of existing substances.

AM: You're currently promoting the Forever Against Animal Testing Campaign and seeking signatures - what will take place after getting the signatures?

MG: The Body Shop’s goal is to collect eight million petition signatures by 2020. Once achieved, and together with Cruelty Free International, we will be taking the signatures to the UN General Assembly and asking to pass an international convention that will ban animal testing everywhere and forever. By creating international action at this level we will also be demonstrating the fact that the public believes the time to end animal testing for cosmetics
is long gone and that the practice should stop.

AM: How will you continue to bring awareness to this issue?

MG: Forever Against Animal Testing will always be an issue The Body Shop will fight against. We are aiming to engage eight million people to sign the petition calling on the United Nations
to introduce an international convention to end the practice once and for all. The petition can be signed online or at any of The Body Shop's 3,000 stores across the world. The more voices raised in support of the campaign from every corner of the world, the more likely we are to succeed. That is why we are asking everyone, everywhere, to support our campaign and add their voice to the global call on the UN to ban animal testing for cosmetics. We’re also encouraging consumers to use the campaign hashtag, #ForeverAgainstAnimalTesting, on social media to raise awareness of the issue.

Read more from the June Issue and read Forever Against Animal Testing in mag.

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In Beauty, Jun 2017, Lifestyle, Magazine, Pop Culture, Style Tags Animal Testing, cruelty free, Cruelty Free International, The Body Shop, beauty, UN General Assembly, cosmetics, end animal testing, petition, United Nations, campaign, support, #ForeverAgainstAnimalTesting, global call, signatures, Human tissue, lab, Human alternatives, body, Human body, Against Animal Testing, Leaping Bunny, Leaping Bunny logo, Dame Anita Roddick, Brighton England, international beauty brand, toiletry products, vegetarian, brands
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