For years, we've enjoyed seeing the looks created by Celebrity Fashion Stylist, Jason Rembert whether it's for his red carpets with his clients Lizzo, Issa Rae, Mary J Blige, Rita Ora, Odell Beckham Jr; designs from his line Aliette worn by Sheryl Lee Ralph, Quinta Brunson and Regina Hall to name a few, or when he has styling covers for our favorite magazines and been a part of campaigns. Jason's attention to detail and knowing how to dress bodies that want to make an impact is impeccable.
Recently, Jason partnered with Baileys to create a Baileys Marshmallow Puffer that brings his vision and a subtle aesthetic of the brand together. We talked with him about his partnership with the brand, his inspiration to create the jacket and of course how he is navigating the upcoming Awards season as well as the latest collection of his brand.
ATHLEISURE MAG: So tell us about the first ever Baileys Puffer and how this came into being?
JASON REMBERT: Baileys has been part of my entire life. I don’t remember a time like in my adult life where it wasn’t part pf my life. Even as a kid, my mother was such a big fan of Baileys. My mom never drank any hard liquor and Baileys was always her preferred choice. She used to put it in coffee, she drank it by itself and as I became an adult, I started drinking it of my coffee and I always have a bottle of Baileys just sitting in my refrigerator and getting it cold and it has been a part of my life and I like the versatility. I love that I can drink it in my coffee and I remember when Häagen-Dazs had it in their ice cream. I like that I can drink it by myself and it’s something that I can share with my girlfriend, she does the same thing. Now with Baileys, it’s really cool to partner with a company where they don’t limit my creativity. When I came to them with this idea of a couture piece and I had these big ideas, they embraced it. Sometimes, when you work with these big companies, they try to dial it down or dilute your creativity. Baileys was like, we're about it, we're down! Let’s do it! When you have a partner who supports you and is willing to stand behind your creative integrity, that’s the right partner. For me, creating this garment was a push for me as a designer. I have always wanted to create a puffer. I never created a puffer for my collection or even for myself. I’m such a fan of puffers, it’s so pseudonymous with winter and Après ski and just something different. So now, to be able to go somewhere whether it’s the Poconos, Gstaad or wherever I go for ski season, I now have something that is a piece that I created that I have made my own.
AM: Where did you get your inspiration from? It is such a cute jacket, who doesn’t love a puffer as it’s something that we would rock for sure as well as to style it for our shoots.
JR: Thank you! To be honest, I have always been a fan of quilted things and different forms of embroidery. Embroidery has been pseudonymous with me as a designer from my first collection. So, now to be able to bring that into a piece that is pseudonymous with my personal style. I have never made a piece that was so unisex and so fluid. So now to have piece that I can honestly rock, I wanted it to be oversized, I wanted it to have a toughness to it. I wanted it to have details to it. I went to Baileys and I said, honestly, is it possible for me to use your logo to do a subtle but effective quilted embroidery and they were down! I think that my goal for it was to give a marshmallow feel without blatantly being cheesy and putting marshmallows on it. I feel that it still gives that softness of a marshmallow even though it is so tough! That juxtaposition is always so important to me – to have both the fluid approach to design for femininity and masculinity.
AM: Now we’re in the thick of Awards Season and as a fan of those you’ve worked with from Mary J Blige, Sheryl Lee Ralph – how do you approach this time of year? It's a crazy period of time and you’re definitely in the thick of things at the moment!
JR: Thank you! My approach to Awards Season is honestly, trying to be as organized as possible, to maybe schedule fittings as early as possible, making sure that the timeline for alterations are there, making sure that timelines for refitting is there. This Awards Season is a little more unique. The Golden Globes was one of the first really big awards show. I had one client that I had to style and I had another client, Sheryl Lee Ralph which I designed a gown for.
AM: Which was stunning.
JR: Thank you so much. Her daughter, Ivy Coco who’s her stylist, reached out to me to ask if I could design an amazing gown for her mother for Awards Season. Just being honored to do that was great. That balance is hard! I feel good. I have great support, I have a great team. They make my job so much easier to do it, because they are so on point. I think that honestly, that’s how you get through Awards Season, having a great team.
AM: In terms of your label, Aliette, we have loved so many pieces that you have designed! What are some of the new portions of the collection that we should keep an eye out for as we all head into FW23 as well!
JR: Oh wow! Crazy enough, I don’t know why or how but I shot my lookbook earlier this month for my PF23 collection. I shot it in LA because I was stuck here for Awards Season. I’m very very excited and very proud of it. It’s my first time doing a proper pre-Fall collection.
AM: How do you take time for yourself for a bit of self-care because you are incredibly busy and you have so many projects that you’re part of.
JR: Thank you. I do take time for myself. I have a very supportive family. My favorite thing to do in the whole world is play Spades. I do that as often as possible. I try to play Spades once a week with friends and family. I get to enjoy it! Sometimes I just take a Sunday afternoon and just my girl and I and we just watch TV. Right now, we’re binge-watching between White Lotus and BMF. She loves to make new drinks so we get to have some really cool Baileys-infused drinks and she makes Sundays great! So I get to enjoy Sundays!
PHOTOGRAPHY CREDITS | Baileys Irish Cream
Read the JAN ISSUE #85 of Athleisure Mag and see APPRECIATION FOR THE CRAFT | Jason Rembert in mag.
