Johnnie Walker Blue Label, the iconic luxury Scotch Whisky, has announced that acclaimed actor and style icon, Callum Turner (One Night Only, Fantastic Beasts franchise, Eternity), as Global Ambassador. This will be a year-long partnership celebrating progress, craftsmanship and the moments that matter, the collaboration will help attract new audiences for the whisky, while cementing it in global pop culture.
Recognised for his quietly magnetic screen presence and effortless style, the Johnnie Walker Blue Label partnership shows Callum taking fans into the celebrations, rituals and reflections that mark the moments that matter - echoing the rarity and refinement that characterise Johnnie Walker Blue Label itself.
With three summer films and a television series on the horizon, Callum's rise is impressive. Callum can currently be seen on the big screen in the independent features, Rose Bush Pruning and Rose of Nevada and will star in the upcoming, highly anticipated romantic comedy, One Night Only. Next year, he will be seen as the male lead in the Apple TV+ adaptation of Neuromancer - a career trajectory that aligns with the kind of progress Johnnie Walker has been championing for over two centuries.
The collaboration celebrates him in a series of videos and intimate portraits as he raises a glass, putting Johnnie Walker Blue Label at the heart of every celebration, big or small.
Callum will travel to Scotland on a trip of discovery as he uncovers a remarkable whisky shaped by rarity, craft and taste, revealing the extraordinary lengths the Master Blender goes to in sourcing whiskies of sufficient depth and character. The trip and other moments across the year demonstrate why Johnnie Walker Blue Label is the ultimate toast for the moments that matter.
He shares that, “The ethos of Johnnie Walker Blue Label is one that I've always admired. With only one in ten thousand casks ever making it in, that level of care is what sets it apart. Blue Label is the first bottle I reach for when celebrating with my mates, and now to officially be in partnership is a real honour."
