SURFING THE DREAM | CAROLINE MARKS

The World Surf League’s Tour kicks off the season on Apr 1st for the Rip Curl Pro Bells Beach and we can’t wait to see some phenomenal surfing. One of the competitors that we will have our eye on is Caroline Marks WSL Champion for 2023, Olympic Gold Medalist from Paris 2024 and is currently ranked World #2 for the 2025 season.

We wanted to know more about her love for surfing, how she came to it, and how she stays in shape when she is hitting those barrels! We also wanted to know more about her soon to be released Red Bull film, Now Days, her brand Pro Balance Brands, and her recent ambassadorship with Lexus!

ATHLEISURE MAG: It’s so great to connect with you!

CAROLINE MARKS: Hello! I’m currently over in Australia. I’m starting my season, actually the first day of the waiting period is tomorrow!

AM: It’s great to have you as this month’s cover!

CM: I’m really excited. You’ve had a couple people I know on the cover, so that’s pretty cool. I just surfed this morning, now I am talking with you, and then I will be back out surfing!

AM: We assumed!

What is your first memory of surfing and when did you fall in love with it?

CM: My first memory is pretty funny, because there’s actually a photo of it. I was in Costa Rica with my dad and I was on the front of his longboard. I was super young, maybe 3 years old. Then there’s another photo of me and I’m literally standing parallel and my borther’s like in the ackground and he’s kind of making that, “oh my gosh face.” I have a little bow in my hair and it’s pretty cute. I remember falling in love with it. It’s pretty funny because I surfed when I was little and then I actually got into horseback riding while growing up. I loved animals and stuff so I actually wanted to be a veterinarian when I was younger and then started barrel racing competitively, and did that until I was 10 and then didn’t really surf much then.

My oldest brother Luke was a competitive surfer so I kind of just thought surfing was his thing and I just kind of let him do his thing and I rode horses, and then I pretty much just wanted to impress my brothers really bad, and that’s why I started surfing. Then I remember when I was 11 years old, I was at the U12s Girls. There’s this event called USA Championships at Lower Trestles and it’s the biggest amateur event as a kid. All the best kids from Hawaii, all the east coast kids, and all the west coast kids come out and compete at Lowers and I ended up entering the event just because my brother was in it and I ended up winning. I was like, “whoa, I must be all right at this!” I just remember getting this big trophy and surfing all day and just having so much fun. I couldn’t believe this is a thing you can do you know? So, I remember from that moment forward, that I want to do this. This is so fun. So that’s where I really was like, I want to be a professional surfer. Wherever it takes me, I’m having so much fun.

AM: Not to say that there is, but is there a similarity or some kind of crossover between barrel racing and surfing for you?

CM: I mean, yeah, if you think about it, I was actually talking about this the other day in an interview, which is funny. I never thought of it like this, but you are on something that’s very out of your control. The ocean’s very, very out of your control. You’re on an animal and you don’t really know what it’s going to do. You can try to control it, but you really can’t. You know, they have a mind of their own.

I guess trying to go fast, like in surfing, going fast is a good thing. It’s like riding horses, that’s kind of like an art. And so certainly, you’re swerving around the barrels and in surfing, you’re riding the waves. I guess there is a little bit of crossover, more than I realized. So it’s pretty funny.

I’ve got some funny photos when I was like little. It was pretty classic.

AM: Obviously surfing on its own is a great sport, you know, for the total body to stay in shape. But what are work3outs that you do to optimize yourself in the sport?

CM: I love Pilates! Core and surfing is really important. I do a lot of lower leg work in surfing. Definitely having strong legs is really important because obviously you’re on the board a lot. I also love swimming because it’s just really good for your paddling and really good for your lungs and breathing and stuff. So those 3 things I do as well as cycle in between. Biking and swimming are kind of the things that I go back and forth between, but I mostly do Pilates and then just typical stuff in the gym with my trainers.

AM: What is your favorite maneuver when you’re surfing?

CM: This isn’t really a maneuver, but getting barreled is probably the ultimate feeling as a surfer!

AM: Oh wow!

CM: Oh yeah! You’re obviously in the tunnel of the waves.

AM: It looks so beautiful, but it looks so scary at the same time!

CM: Oh yeah, it is a bit of both for sure, but definitely getting barreled is something that’s just such an amazing feeling and then just doing a big frontside carve obviously just like laying into a big turn that always feels really good going really fast and just like laying into it. So those two things I like!

AM: You are a 2X Olympian who won a Gold medal in Paris. What has that meant to you to surf on such a global stage – you have had many stages, but what does it mean to do it for the Olympics?

CM: The Olympics, it doesn’t really get any bigger than that you know? It’s obviously a very global thing. It’s one of the only things that brings the whole world together. Not everyone knows about surfing, but everyone knows about the Olympics.

AM: Right.

CM: I was really proud to represent my country on that big of a stage and obviously to win. I mean, it’s just so incredible. It’s definitely the proudest moment in my career. I mean, it’s obviously about the world title. It’s hard to say one win for a WSL Championship versus the Olympics as both were the biggest dreams of mine as a little girl and the fact that I did both of them at 22 is pretty crazy! I am super grateful. It was amazing and it’s pretty hard to describe the feeling of being able to represent your country, but I’m really proud.

AM: Are you thinking about LA28?

CM: Of course! I want to be in as many Olympics as possible, but obviously, you know, LA28, it’s at a wave that’s like Lower Trestles. It’s 5 minutes from my house and obviously to be the hosting nation is just extra motivation because, it’s at home, which is pretty incredible. So I’m definitely thinking about it for sure.

AM: We can see you there! Anytime we’ve seen you surf, we can see you’re in your element and are just happy to be one with the water, it’s all zen and then we see you owning that barrel!

CM: Surfing has brought me everything really - a lot of the best moments of my life. I’ve met some of my best friends through surfing. The ocean is such a healing place for me, which is pretty cool to be able to say that about my job.

AM: Yeah.

CM: My career is - I just go in the ocean. Your day is instantly better, which is pretty amazing.

AM: You just mentioned at the top that the World Surf League Championship Tour kicks off its 50th season starting tomorrow for the first on-call day in Australia for the Rip Curl Pro Bells Beach at Bells Beach in Victoria, Australia from Apr 1 – Apr 11th. What are you looking forward to as it kicks off?

CM: Yeah. I mean, first off, we’ve had our longest off-season of our career.

AM: Yeah.

CM: Just with them changing it around the schedule. It used to be - well way back, before it was my first couple years on tour it was April - December and then they switched it to January – September. It’s been that way for 5 years and now it’s back to April so in order for them to do that, we ended up having a 7 month long off season which for us, that’s a very long time. So usually our off season is pretty short compared to other sports. I think everyone’s just very excited because you haven’t really seen us in jerseys in a while! We also have some of the goats coming back like Carissa Moore and Stephanie Gilmore, which is amazing and they also extended the Women’s Tour, so there’s a lot of like milestones that have been broken this year already! I think everyone’s just really excited to see what happens. I have no doubt it’s just going to be a firework of a year. So I’m pretty excited.

AM: What’s your favorite one on the WSL Tour?

CM: Well, that’s a hard one. I know.

AM: We ask the tough questions!

CM: It’s a hard one. I mean, Cloudbreak’s pretty incredible. It’s such an incredible wave. Jeffreys Bay, which actually is not on tour this year, but it’s in South Africa, that’s another iconic one. Tahiti, obviously, just from winning the Gold there. I just have a lot of great memories there. And then Lower Trestles, of course. Lowers and Tahiti are probably my favorites, just with Lowers being in my backyard. It’s just such a fun wave. But it’s hard because everywhere has such beautiful things about it. But I’d say Lowers is probably my favorite wave on tour.

AM: Clearly you travel around the world to different places quite frequently. Are there 3 items that you tend to take with you to make any city or stop kind of feel like home?

CM: I mean, definitely. I’m not really one to bring a pillow. We just have so much stuff. We have our board bag, all of our clothes, and stuff like that. But I think just like a shirt from home, something I sleep in at home, just bringing it on the road. It’s the little things like that which kind of make me feel more at home or your favorite coffee cup or whatever things just make you feel more homey. But I feel like I’ve gotten so used to traveling that I’m able to adapt to it pretty quickly. I do travel with an eye mask. That’s something I do travel with to sleep on the planes with. That’s important. But nothing too crazy. Actually, this year my sister-in-law packed me a good luck charm in my bag so I just leave it in my luggage and it goes everywhere I go which is pretty cool!

AM: You definitely know it’s always there because it’s just in the luggage waiting to go.

CM: Exactly! i just leave it in there and it’s a little good luck charm which is kind of cool. I’m not too much of a creature of habit in that sense. I kind of just go with the flow.

AM: We had the pleasure of watching the screener for Now Days right before chatting with you. This is such a great film and so enjoyable to watch. It’s shot beautifully and it’s really great to see the 6 of you being able to navigate the waves and to tell your story. You recently had an event for this here in NY even though the film debuts in May. Why did you love being part of this film and what can you tell us about this?

CM: Thank you so much. I’m stoked you got to watch it. First off, there hasn’t been an all female surf film since 2011 and that was Leave a Message. That film left such an impact on me and I know it has for many other girls. It was so cool to see that. As much as it sounds simple to do, an all-female star film, it’s so difficult to get everyone together. We all have crazy schedules from different countries. We’re also each other’s biggest rivals.

AM: Right.

CM: That’s another thing that’s pretty funny, but I’m just really proud of it. I think, you know, obviously hopefully it inspires the next generation. And I feel like... that’s kind of our job in this generation is to inspire the next one and to push this forward and grow this forward and that’s what the generations did before us! That’s why we have equal pay. The girls in this film and this generation, I feel like we just had very good timing. All the girls before us that fought for this and for us and so now this film hopefully inspires the next generation to go harder and to push more. I’m really confident in that and I’m just really proud of it you know? It’s like two and a half years in the making coming to Red Bull and anything they put their hands on is pretty special. I knew the surfing was going to be amazing, but I also love how it tells a story of “hey, we all obviously want to win.

Surfing is a very cutthroat individual sport, but we also like pushing each other in a healthy environment and we are all good friends.” You know, I see these girls more than my family most of the year.

AM: Yeah.

CM: I’m with them so much. So, it really shows that. And we’re all able to relate to each other in a way that we probably won’t with our other friends, because we live this exact same life. So, yeah, I’m super proud of it and I just hope that the young girls, young guys, whoever watches it is just really inspired and wants to go surfing. It’s pretty cool to see the fruits of the labor because it definitely was a lot of work, but it was worth it!

AM: 100%! One of the things we like most about Red Bull films is when they have a number of individuals within the same sport, like Mark McMorris who was our cover this past December, he had just debuted PAVED.

CM: Yeah.

AM: It’s incredible to see people in a sport, but to see the individuality as well as the things that bind them together, it’s just so cool. We don’t surf; however, living in NY we love the surfing culture in Rockaway and Long Beach. It’s so cool to see how surfers show drive, grace, and flow which is what is evident in this film. People are going to enjoy it once it premieres.

CM: Thanks so much! I hope so. There’s definitely been even for this event, there’s been a lot of people asking about it, which has been really cool to see the hype around it. You know, it was something that was out of my comfort zone. Like I’ve always been so just hyper focused on competing and winning. That’s really what it takes in order to win. So this was cool because it was something that was new to me and different. I’ve never done a film like this before. So I was really proud of that.

AM: Well, you also just became a surf ambassador for Lexus, which is awesome. Why are you excited about this partnership? And why did you feel it was synergistic to your brand?

CM: Yeah, I mean, first off, Lexus makes such cool cars. And one of my friends, Griffin Colapinto, he got signed a year prior to me.

AM: Another cover of ours.

CM: Yeah! So I think just seeing the car and seeing how it fits my lifestyle, it’s a great combination between, sporty and luxury - I really like that. I like how they celebrate that. Also just getting to know everyone behind Lexus, everyone’s really cool. It’s a very family-oriented vibe, and I come from a big family, so I really love that. And so... I feel like it was a great partnership. I got one here in Australia with me and everyone’s like, nice car, nice wheels. I’m getting all the compliments on it.

AM: Wow.

CM: It’s pretty cool. I got to roll to the first event in style, it looks so cool.

AM: We have a Lexus SUV which is great because sometimes for the magazine between photography gear, styling items, transporting the team to shoots or even doing an event with goodie bags, you need to be able to carry everything – it needs to be fashionable, but you want to be able to get to where you have to go with everything in one piece.

CM: Absolutely. I feel like it fits all my boards. It fits wetsuits, everything I need. And also like it’s comfortable and it’s safe and it’s sturdy. And I also just love it aesthetically. I love and have the GX 550. I love the way it looks. So that’s also a bonus. I’m proud to drive the car. So yeah, it’s awesome.

AM: Well, what does the partnership look like in terms of what can we expect to see you doing with them and with the car? What will that look like from a consumer side?

CM: So Griffin and I, we’re going to do some collab videos here. We’re both in Australia, which will be pretty fun. So there’s a lot of beautiful beaches here, a lot of great scenery. So stay tuned for a cool video with that. And obviously, you know, I’m going to be traveling a lot this year. But wherever they provide me a car, we’re going to be providing content. Lexus sponsors the U.S. Open, so I look forward to seeing what they have in store for this year’s event. I think I’m doing a signing with them. We have great things coming up. And yeah, I’m really excited about it.

AM: Clearly you’re a business person as an athlete and someone who has a number of sponsors, and you have added to your portfolio by creating your own brand, Pro Balance Bands. Tell us about this and why did you want to launch it?

CM: Thanks for asking. It’s cool. My dad, he’s very business-minded. He comes from that background. He taught me a lot about that side of the world, which is really cool. I really trust his opinion. I think after the Gold medal, we kind of thought, how do we capitalize on this? The bands felt so natural to me and and my main thing was, I travel a lot and I don’t want to put a product out that I can’t travel with because most of my life is on the road, So the bands feels so perfect. I’ve also been training with them since I started working out way more consistently in 2019, my second year on tour and that was the year I made the first Olympics. I just use bands everywhere and I bring them everywhere I go. They come in like a little pouch. It’s great and you can do a lot with bands so it felt so natural and it’s been really fun.

It’s my first time starting a company and obviously I have a lot of help doing it, but, it’s been really cool and all the bands are really good material. I use them every single day. So it’s great. You’ll see me if you watch the webcast warming up with them. So I’m really proud of it and it’s been going good so far. I think we’re going to come out with some new products as well.

AM: Nice.

CM: We started with the bands, but we’re going to keep adding more things in. We also have weekly videos of myself, my brother, our other ambassadors doing videos as well. My trainer too, he does videos, which is cool. So if you want to know how I train, you just go on the website Pro Balance Bands or on our YouTube. It’s exciting and I’m enjoying it. It’s been fun.

AM: Well, when you’re not on tour or shooting campaigns or doing all these different things, how do you take time for yourself just to have a moment to yourself?

CM: Honestly, I’m a pretty simple girl. I love just being with my friends whether it’s as simple as, you know, going to get a coffee or going out for dinner or watching the sunset. Things like that bring me a lot of joy. I think just kind of being in one place and being with good people - I call it my “feel good people.” When you’re around people you really know, there’s no effort.

AM: Exactly.

CM: You end up leaving hanging out with them with more in your battery - it becomes more full. It’s how I recharge. And I also do love my own alone time as well. I just love whether that’s just sitting on my couch at home or just going for a drive, that’s also really therapeutic to me as well or going on a beach walk or whatever. Things like that sound really silly, but that’s kind of how, what helps me unwind and I love that.

AM: Being that you’re in that next generation of surfers, you’re trailblazing, you’ve gotten all these different awards and accolades. What do you want your legacy to be seen as in this sport or even in life?

CM: I mean, I just really want girls and people in general to be inspired. I love surfing. It’s really fun to me and I hope I kind of give off that persona. I just want to leave a legacy of being hardworking, but also enjoying your life too. You know, it can’t always just be like work, work, work like this. We live such an amazing life and we should enjoy it. And there’s more to it than surfing too. We’re in these different countries. We’re in different cultures. It’s really cool. Obviously surfing is what brought me here. But there’s so much more than that. And I think hopefully I can leave a legacy of just a really positive outlook on life, surfing, and fun. I hope that makes sense.

AM: It does. We always think about that when you’re doing stuff, especially now that obviously we live in an age where people can see stuff socially, you’re touching corners of the world that someone who grew up that isn’t living your life or experiences personally, they can envision that for themselves. Maybe if it’s not that same thing, but something similar and it just creates a spark and wonder. So that’s really cool.

IG @caroline_markss

PHOTOGRAPHY COURTESY | FRONT COVER. PG 16 ,PD 24, PG 26 Ed Sloane/World Surf League | PG 19 Tony Heff/World Surf League | PG 20, PG 29 Brent Bielmann/World Surf League | PG 22 ROXY | PG 30 Ryan Miller/Red Bull Content Pool | PG 33 USA Surfing | PG 34 Domenic Mosqueira/Red Bull Content Pool | PG 36 Nathan Adams/ Red Bull Content Pool | PG 38 Marcelo Marafni | BACK COVER CHAMPION |

Read the MAR ISSUE #123 of Athleisure Mag and see SURFING THE DREAM | Caroline Marks in mag.

RUGBY RISING THE UNITED STATES OF RUGBY

During the Summer Games of Paris 2024, we all watched Rugby a lot more as we watched Team USA Mens and Womens hit the global stage and in the case of the women, they brought home Bronze! Rugby is a major international sport and is one that continues to grow in the US! In The United States of Rugby we find out more about this sport and its focus on growing it here domestically by following the Chicago Hounds. who are in their 2nd season of Major League Rugby (MLR). This series can premiered Feb 21st with weekly episodes on Roku. With the US hosting 2031 Men's Rugby World Cup and the 2033 Women's Rugby World Cup on the horizon, we sat down with filmmaker Alex Donnelly to find out more about the series and his approach to capturing this story.

ATHLEISURE MAG: Prior to talking about this series, can you tell me about your background and are you a rugby fan or have you played the game?

ALEX DONNELLY: I come from a background in documentary filmmaking, with a focus on telling human-centered stories that highlight the depth and beauty of everyday experiences. As a non-sports person, when I arrived on set, I had never seen or certainly played a rugby game in my life, I certainly didn't know the rules, or what the positions were doing what - I've come to know the game all too well now - but what I did immediately recognize were stories of resilience, and abundant passion—qualities that rugby represent so well. Throughout this project, I’ve gained a deeper appreciation for the sport but more so for the people who dedicate themselves to this gladiatorial game.

AM: What attracted you to United States of Rugby and to be part of this project?

AD: At the outset, what really drew me in was the opportunity to explore something new – something I had never seen before. Rugby has such a rich history internationally, but in the U.S., it's still in its startup phase, trying to carve out its place in the sports landscape. I was excited to document this moment in time - the players, the fans, the clubs, and the league—all pushing to break through and establish rugby as a major force in American sports. That pressure, combined with the sheer dedication of everyone involved in (and behind) the game, made it an incredibly compelling story to tell.

As we progressed through the season, my wife (who is now a big rugby fan) shared a quote with me that I believe encapsulates the heart of this series: “The point of desperation is often the point of truth.” (Author, Matt Haig) No one wants to feel desperate or backed into a corner, but those moments—when challenges feel insurmountable, when you’re forced to navigate uncertainty—are where we truly discover who we are. Rugby is a sport that physically embodies that idea. Whether it’s being smashed into the ground by someone twice your size or facing a more universal, everyday struggle, it’s in those moments of discomfort that we learn the most about ourselves. This series captures that raw, human truth—both on and off the field.

AM: What was your approach for this series as the story is multi-layered in terms of talking about rugby, MLR, the Chicago Hounds, the game in the U.S., placing it on the stage next to other countries where it’s very popular, and showing us details about the game and the passion behind it?

AD: With so many layers to the story, my approach was to always ground it in the human experience - who are these people? Rather than just presenting rugby as a sport, I wanted to showcase the people driving its growth in the U.S.—the players, coaches, and staff who are deeply invested in its success. By weaving in some historical context, the rise of MLR, and the Chicago Hounds’ journey thus far, we aimed to create a narrative that not only educates viewers about the sport but also connects them emotionally to the people behind it. The goal was to highlight rugby’s unique culture and the passion that fuels it, while also showing how the U.S. fits into the global rugby landscape and hopefully creating some heroes of the game along the way.

AM: What did you learn im this project?

AD: One of the biggest takeaways for me was just how strong and committed the rugby community is in the U.S. You are always one degree away from someone who has played rugby. Even though the sport isn’t as mainstream here as it is in other countries, this does not stop the people who are involved from being incredibly dedicated and driven to see it grow. It’s a sport that demands both mental and physical toughness well beyond what they're getting in terms of viewership, and that’s truly unique.

AM: What do you hope that viewers take away from watching this series?

AD: I hope viewers come away with a newfound love for rugby and the people who are working to build its presence in the U.S. Whether they’re longtime fans or completely new to the sport, I want them to feel the energy, passion, and sense of community that rugby fosters. Ultimately, I hope this series inspires more people to get involved—whether that’s playing, supporting a team, or simply appreciating the game on a deeper level.

IG @apdonnelly

After speaking with Alex, we wanted to connect the stars of the series who play on the Chicago Hounds. We sat down with Noah Brown, Charlie Abel, and Nate Augspurger as they give us an inside view on this game and their passion for it.

ATHLEISURE MAG: When did you fall in love with rugby and when did you realize that you wanted to play it professionally?

NOAH BROWN: I fell in love with rugby in middle school, but I only realized I wanted to play it professionally during my freshman year of college when I was selected to play with the USA u18s world school 7s team in Auckland NZ. That’s when I realized that rugby could allow me to see the world while doing something I love.

CHARLIE ABEL: I fell in love with rugby when I was about 10 years old. I had two older brothers who played and they were good, much better than me. I wanted to play with them, but also my dad didn’t want to have to take me to separate games, so he forced me to play up. So I was playing Under 12s at age 10. Later I ended up playing Under 16s when I was 12 because my brothers were 14 and 15 – again, because of my dad. I had to learn quickly to keep up, and I loved it.

NATE AUGSPURGER: I remember falling in love with it in high school. I was 14 years old. And when I started as a freshman at the University of Minnesota Twin Cities, I felt like I could see myself playing at a higher level.

AM: Prior to coming to The Hounds, tell us about your rugby career.

NB: Played at Penn High School, then Western Michigan for a semester. Then Indiana University - during my time there I played u23 USA 7s and the senior national team 7s. I also played with the Chicago Lions (national champs) which was the main reason I was tied to the Hounds eventually.

CA: I played for several teams in Australia and one in France before I came to the MLR in 2021 to play with the Los Angeles Giltinis.

I started my professional career in the inaugural MLR season with the San Diego Legion in 2018. In 2016 my international career carried over from USA Rugby Sevens to USA RUGBY 15's with the Eagles. I love to compete at the highest level and strive to be in an Eagles jersey. After several successful seasons with the team out West, I had a great opportunity to move back to the Midwest with The Hounds.

AM: Tell us about the position you play.

NB: I play on the wing, usually the finishers on the field. Trusted to score tries and get up to take high balls out of the air.

CA: I play Prop – both Tighthead and Loosehead, and Hooker in an emergency if you need. A Prop usually likes the physical battle. That’s true for me. It’s all good fun.

NA: I play a position called Winger. It's a fast-paced position, a lot of running, and a winger is usually positioned on the outside, like a wide receiver in football. Scoring tries is a part of the job description.

AM: What is an average week like in terms of working out to prepare for your next rugby match?

NB: On an average week I have team trainings on Monday, Tuesday, Thursday, Friday, with rehab/prehab early in the morning then gym sessions later in the day. Then often I’ll do mobility work after the training day has ended.

CA: We do 3 gyms sessions a week, 3 field sessions, a recovery day. And then I do heaps of (physical therapy) treatment because I’m getting old (a youthful 33).

NA: Generally, there is a lower physical intensity with a mental focus approach early in the week. Recovery and treatment offered through the week, as well as chiropractic two times a week. We will have daily gym sessions and meetings to start off a given day. We raise the physical intensity in the middle part of the week. Much more running, training, and competing. The day before the game there is rehearsal time. Gameday is the best day of the week, say your prayers and go as hard as you can.

AM: On game day, do you have any routines that you do in preparation for the match?

NB: I just review my journal in which I have goals that are aspirations for the match. I say them to myself 3 times in a row.

CA: I do. I have lots. My gameday routine really kicks in when I get to the stadium. I’ll have a shower, a cheeky cold shower. I have to get my ankles strapped (i.e. taped) by Sam (Lead Athletic Trainer Samantha Malette). It has to be Sam. She’ll do ankles, left then right, always in that order. Then she tapes heat pads onto my back. Then I apply heat cream all over my entire body. It’s basically bath of heat cream, so my whole body is boiling. I’ll have some snacks, like gummy lollies and an energy beverage. Then I put my stuff on: left sock, left shoe, right sock, right shoe, fold the left sock down, fold the right sock down. Shorts, then I tape my wrists and thumbs – right first, then left. Lately I’ve been adding a nose strip. I think it helps.

NA: I do 20 minutes mobility. 20 minutes activation. 8 minutes speed mechanics (pre game warm up). I say my prayers in the morning. Sometimes I'll have music on and I try to have a smile when I greet my teammates, front office, stadium staff etc.

AM: What routines do you do to come down from all the energy that you had on the field?

NB: After a match the best way to come down for me is to get around the fellas and have a few beers.

CA: I don’t do anything after a game except a little celebration.

NA: I like to go home, put on my pjs and be with my wife and my dogs on the couch.

AM: We got to know more about you, rugby, and The Hounds. What did you enjoy about this series and what do you want viewers to know about rugby?

NB: The doc covered a lot of the PG-rated parts about the sport, which I can’t blame them for. But the really fun parts would be the couple big nights out we have a year, called socials. The whole team gets involved and it’s goofy and raunchy and hilarious. I wish more people could get an idea about what that’s like because it shows how the team is really a family of brothers, not just a sports team.

CA: Rugby is mad fun. The special part about rugby is the culture around it, outside of the game itself. It’s the lads, how we interact with each other and with other teams. It’s very confrontational and violent during, but after it’s very relaxed. You’re mates with everyone.

But, respectfully, I’m going to try to smash you if you’re on the other team. Respectfully.

NA: I liked the action snippets from the games. It reminds me of the games from last season and watching the Hounds compete in slow-mo is fun. I hope viewers can fall in love with how professional rugby in America connects a very diverse collection of people from all over the world. The game of rugby is a unifying sport, the ultimate team game.

AM: What would it mean to you to play for Team USA for LA28 and the World Cup in '31?

NB: Playing for Team USA in LA28 and the World Cup in ‘31 would mean everything to me. Those events will be pivotal in the development of rugby in the United States and I desperately want to be one of the players that prove to the world that we belong at the international table.

NA: Highly unlikely.

AM: What does it mean to you to play for The Hounds?

NB: Playing for the Hounds is like playing for my home town team. My parents can make it to every home game and I love what the Hounds are doing to grow the game in the Chicago. I am extremely grateful to be a part of it.

CA: I love the Hounds. The community of rugby in Chicago is great. I’ve worked with heaps of the club teams around here. I love the games, I love the fans. Playing for fans in the Midwest is the best.

NA: After spending one season in Chicago with the Hounds, it means a lot more to me. I feel close to home in Chicago and have seen my immediate family more this past year than the last 5 years. I love to represent the Minnesota and the Midwest rugby communities in the league. I would love to win an MLR championship with this team.

AM: How do you take time for yourself?

NB: When I’m not on the field I have recently been making time for myself by having a little creative outlet. I have recently started making clothes with a sewing machine and it really calms me down after throwing my body into musclebound Hounds all day.

CA: I have three kids and I love to be around them and my wife Logan.

NA: I like to go for a walk with my dogs. I play my wife in board games and cards. I found an old Pokemon game at my parents, so I'm trying to catch them all. My wife and I play pickleball when it warms up and I coach on the side which is a good balance for me.

IG @noahbenbrown

@charlie_hors3

@nthanielchannel

@chicagohoundsrugby

PHOTOGRAPHY CREDITS | United States of Rugby

Read the FEB ISSUE #110 of Athleisure Mag and see RUGBY RISING THE UNITED STATES OF RUGBY in mag.

THE JOY OF ACCESSORIES | TONY DROCKTON, HAMMITT

Accessories are always the favorite part of our look and it's always great to add to our collection. Over a decade ago, we learned about a boho brand that allowed us to wear them with a number of our outfits, no matter the style we were rocking at the time. This brand is known for their leathers, fabrication, style, and very quickly become a go-to that you enjoy wearing!

We caught up with CEO/Founder, and Chief Cheerleader, Tony Drockton of Hammitt. His passion for this brand and its growth is undeniable. He believes in having fun in the workplace and creating memories for those that will wear the brand as they make it their own. We wanted to know more about how the brand started, how he came to the brand, the design aesthetic, and upcoming projects that we should keep an eye out for.

ATHLEISURE MAG: It’s such a pleasure to connect with you as we have been a fan of the brand for as long as it has been around! I also love that we have a few things in common from both of us being from the Midwest!

TONY DROCKTON: I’m from Cleveland and I get to make fun of it because I was born there. It was great growing up there, but then I just absolutely wanted more. I like going back, I’m grateful to have family there, but I’m also grateful as you know – you being on the East Coast and me on the West Coast, it’s great to be here! Where in Indiana?

AM: Indianapolis and my parents met and graduated from your Alma mater, Bowling Green State University!

TD: Oh wow! I’ll be back there in BG this month.

AM: Nice, I went to Indiana University.

TD: Yup, that’s a good one! BG, they have a thing called Entrepreneurship Week every year and I started going back last year and I’m going back this year. I get to speak and judge a competition it’s so fun!

AM: Before we delve into talking about the brand, can you tell me about your background and how you came to Hammitt?

TD: Well we are in our 16th year, quick start, I bumped into Stephanie Hammitt when she was making the bags locally and I fell in love with her as a person as she’s wonderful. She was looking for an investor and I loved the designs and the brand and thought, “let’s give this a shot.” That’s the nexus and once I got into this industry, I fell in love with it.

AM: I remember being gifted a back back in 2009 at an Editor event and I love a lot of the things about that bag that are still cornerstones of the brand. The hardware – the rivets are one of my favorite things, the beautiful fabrication, just how easy it is to wear. I would take them with me to TV segments, a number of events, and travels. I think that it is a testament to the brand that it has really held true as well as having grown into other categories, which is great!

TD: Thank you! The DNA of the brand has been since Stephanie Hammitt and it has really iterated along what we felt would improve the functionality, keep it relevant on the design side, and more importantly to last multiple generations. It’s really about standing the test of time like you mentioned. That’s what we look to do with every new design and also some of our earliest designs are some of our best sellers.

AM: For those that aren’t familiar with the brand, how would you describe what Hammitt is and what are those main things about the brand that people can always see?

TD: I’d say the joy of the brand is how I like to describe it. Like you said, years ago you ran into it and you still remember it and wear it. I think that whether you’re manufacturing footwear or handbags or furniture or cars, when you make something that people get joy out of being apart of, wearing, driving, being in a community of, you’ve nailed it. Think of the late Tony Hsieh, the founder of Zappos, I was just relistening to his biography and he talked about how he wasn’t a shoe guy, he was an experience guy and that he wanted to make sure that his internal team, his vendors, and his customers all had a great experience with Zappos. I follow that same lead with Hammitt.

AM: Being the CEO and the Co-Founder of the brand, tell me about your roles at Hammitt and I also love that you are the Chief Cheerleader which I think is awesome!

TD: Thank you! Well you know, when you’re the founder, you do it all. There’s just a couple of us in the office including our current designer, Jeanne Allen, she's on her 10th year. Then you grow into sort of more of a leadership role as a CEO. I stepped away and became Chairman and brought in a CEO for 7 years and then he just retired. We retired our first long time Hammitt person in March and now I'm CEO again! So I’m Founder, CEO, and also the Chief Cheerleader which has always sort of been my role. I go back to my football days where I was always the guy cheering them on whether I was on defense or offense saying, “we can do it, we can do it!” Whether we were down 1 or up as you want to keep up that energy.

I think it’s very important for people to have fun wherever they work and also cheerleading our team during some of the tougher years. It’s just as important to remind people to stay humble when things are going as well as they are right now and that’s a cheerleader right?

AM: Absolutely.

What’s an average day or week like for you at the brand?

TD: Ha! There isn’t one! You really want to have an open schedule for when people need you. I’m a big believer in keeping that so that I can have 1:1 time as needed. We also have a limited number of regular meetings that we all have within the company and then I try to spend as much of my time in front of our customers or in front of our retail sales associates at our 3 stores, or with our vendors out in some of our Wholesale partners. That’s the joy of standing by our collection in the middle of Minneapolis, and having people try it on and to ask them how they know Hammitt or standing in my store. Or it’s about walking down the street when someone has it on in the wild and asking them how they know about the brand? The next words they say are the words that energize me. Most of the time it’s, “oh I just love this bag, it was given to me by somebody,” or “that it has traveled with me all around the world.” Sometimes it’s simply how many memories that it has created. That’s what they usually talk about. That’s what is so wonderful!

AM: Well, I love the fact that you are so in tune from the customer side and also with your team. My background was in Wholesale, I worked at Lacoste so I dealt with a lot of our accounts. When you see someone that is in the C-Suite that’s rolling their sleeves up, it’s actually energizing not only from a customer perspective, but the actual team of employees that works together. So that’s amazing.

TD: You know Kimmie, in the earliest days, every new person had to work in our in-house distribution center for at least a week. They got to run the products, they got to ship them, pack them, write the handwritten notes when people purchased them, look at the repairs when they came in, and check in new product. That sort of energy can’t be recreated by starting in the office. We’re much bigger now so not everyone is in our fulfillment center, but many of us still spend time on the retail floor, and if we don’t do that, we absolutely spend time at our events. We throw a lot of events and our team always shows up to support. Being in front of the people that love the brand, it’s not work. If it’s work, get out! The greatest companies in the world do this all the time whether it’s in the fashion industry, or any other industry, or the service industry right?

AM: Yup! 100%

How would you define the Hammitt customer?

TD: Ooo. You know, laying aside demographics and laying aside the main psychographics, she loves life and that’s our customer.

AM: I love that! You never know what detailed answer will come with a question like that and it’s great when you hear it, but there is something simple and expansive about she loves life!

I love that the assortment is so diverse whether you’re minimal or not. Can you walk us through the assortment or major product types of the brand?

TD: Well, let’s start with some signature pieces that have been around for about 5-15 years. We have our Daniel which is our satchel and it’s carried all over the country. It can hold a notebook computer or it can hold just a couple of things for the day. We have the Bryant right next to that – those 2 go hand-in-hand. Our collectors have both. Then you go into our clutches and we have the VIP which has been around since almost the beginning and there is a whole series of VIP different styles around that. The belt bag is hot right now so Charles is in charge. There’s a slingback so you can wear it around or wear it as a crossbody it’s a great bag. Then we drop down into the bag that I like because it’s called The Tony!

AM: That’s fair!

TD: It’s a perennial winner when it comes to events. I’m sure for Athleisure Magazine, there are a couple of people that might like sports and you have to have a clear bag when you’re going into the stadiums! Then The Tony leather sits side by side that series. Then we have a new entrant called the Kyle. Kyle is small and goes everywhere for the woman who seeks joy and goes everywhere, she’s going to love Kyle!

AM: Wow! When does the Kyle come out?

TD: Let’s just say that it could be out by the time that people are reading this!

AM: Ok!

So if there had to be only 3 bags that a woman would take to start or round out her collection what would those essentials be in the world of Hammitt?

TD: If she’s going on a trip and she can only take 3, I think that she's going to pack the Charles for everyday and probably inside of that, she is going to have a Tony or a VIP to go out with friends or for some events. Those are the go-to bags that I see most women carrying.

I have to mention one more!

AM: See that’s what happens!

TD: It just came out and we just dropped our VIP Mobile which carries a mobile phone and everything that you need in a day.

AM: In terms of fabrication, I love that you just have so many colors and textures. What’s your approach when it comes to colorways in general or as it pertains to the different bodies?

TD: The beauty of having a brand that has been developed over this time, I have an amazing design team led By Jeanne and Collier Smith, they’re all about color theory and one just currently came back from over seas and the other is in Brazil right now. Additionally, they were in Paris, they have been to Milan, so they just finished choosing colors for Spring 25 and they’re already looking for colors for Summer 25. They really look at color as a combination of when the bags are going to come out and what is the inspiration for the collection. So, they have some pastels in our Fall collection for 24 and they’re pastels – they’re right on the runway in the Fall collections. They really try to align both with that woman that loves to be a little bit on the fashion edge while also always wanting something that is timeless. So they walk that line with color theory.

AM: In terms of hardware, I have always loved that about the brand as well. Is that the same thought that goes into that by maintaining certain elements of it and deviating a bit here and there depending on the styles that it is on?

TD: You know, we’re really consistent on our hardware. The reason for that is the DNA of the brand is actually the look of the the brand from far away and across the street. So that signature rivet detail either comes down on the side, the bottom, or the front of every design. It’s 1 size rivet and it’s spaced pretty consistently and that’s the main hardware. Then the other piece of hardware is interchangeable, for example, all of our straps are removable so you can move them from bag to bag especially when trends change. So, we’re pretty consistent. But I will let you in on a secret – we might be working on a new custom piece of hardware that may come out sometime this year and that’s new for us! What we will do also is that within the rivet, we may change finishes and we might even change to a custom rivet for one of our collectible editions. We have done a lot of collaborations. So we have done collaborations with different brands so there will be some customization on the actual rivet for a specific collection which you might have seen in the past on a few items and you’re definitely going to see that later on this year.

AM: Well that’s exciting.

What is your process in terms of your inline items when you’re thinking of adding items to the heritage of the brand versus keeping the core?

TD: Again, the design team, their call to action is that when they see a need in the market, then they’re going to bring us a new silhouette. So we don’t hamper them and say that we need 4,000 new silhouettes every week. In general, it comes down to about 4 times a year that they’re going to bring out a silhouette that fills a need as functionality is the backbone of the brand, but that is also probably on trend as we do have the classic silhouettes that are already in place. It’s a combination of the two and I will let you in on another one, every time that we launch a new silhouette, a single H rivet that we put on it is on the right corner and it signifies that it is brand new. It’s only on it when we launch it.

AM: I like that, it’s almost like a hidden Mickey when you go to Disney. When you know where to look.

TD: Yeah! I heard of this thing about the first pickle at Disneyland, have you heard about it?

AM: Yeah I had heard something about it!

TD: We have some Disney girls that work for us and if you’re the first one in the park and you run to the pickle vendor, you get the first pickle and then a button! I love Easter Eggs.

AM: Same!

TD: When I was a young kid playing video games and you would bump into the secret doorway or you would have to tap the keys in a certain way to open up another level, we have a lot of those in this brand!

AM: I love it!

TD: This catalog right here is our latest one and it has multiple hidden Easter Eggs inside of it. We have the H rivet on our bags, inside of our bags is a little vintage tag which actually says when it was made, every bag has a secret little red somewhere whether it’s outside or inside, and it goes on and on and on.

AM: That’s so fun because as people grow with the brand, they have these fun things to look for and there’s always something new to unveil which is what makes the brand so exciting.

TD: It is! People want familiarity, I believe and the familiarity is the consistency of our long term silhouettes and the signature of the detail and the high quality in the functionality. So they also want something new and when we launch a pure fashion collection, so right now it’s April, we just came out with a new colorway on the VIP that will only be launched now on that silhouette and when it’s gone it’s gone. So it’s a seasonal exclusive, now we also may have repeat seasonal colorways that we bring back every year and that would be normally on newer silhouettes or on other ones. So next year if a leather is really good and then we have our long time perennial leathers that we use over and over again and that’s what we call our bestseller collection. So we have the combination of the 3 and that really allows us to serve every customers needs.

AM: About how many launches would you say a year are taking place – or drops? Because I always love that in accessories it tends to be different then in apparel.

TD: They design in quarter periods. So this year, we call is 24.1, 24.2, 24.3, and 24.4, but traditionally they would call it I guess, Spring, Summer, Fall, Winter, Holiday, Cruise but within each one of those quarters, we have our monthly collections and within our monthly, we also have our weekly drops. So really, every week we’re dropping a new leather family and/or a new leather family with a new silhouette. Every month we have new combinations of either leather families or silhouettes and for every quarter, we have a new collection that tells a story.

AM: Your Sales Meetings must be interesting because that’s massive!

TD: Well, that’s our design team. I love it and they come up with everything. They get inspired and we’re in our 24.2 which is Summer. By the way, do you know Jose Canseco?

AM: Um of course one of the premier power hitters in MLB with the A’s and played for a number of teams including the Yankees!

TD: Well, our latest catalog as you can see here, this is his daughter Josie (Kygo Feat. Ella Henderson - Here for You video, Kith Park: SS2019 NYFW, The Surreal Life)! She’s adorable and amazing.

AM: When you first were talking about the catalog a few minutes back and I was looking at it, I thought wow Jessica looks really good but I know she is much older then the young girl that is on the cover, but wow that’s her daughter!

TD: That’s Josie, we shot her last month and this catalog is our summer collection and it was inspired by our hometown of Hermosa Beach which is where the brand is born and raised, where I live right now with my son, our offices, and Hermosa is a very eclectic town. It’s right next to Manhattan Beach, but it’s its own personality. They came back and that was about a year ago and they laid out what they thought would be a collection to honor our hometown and she was perfect. We shot her and everything came together in this collection of what I just told you about it. It has monthly drops, it has weekly drops, we had a big launch event on April 4th and that’s the first time that we have done this sort of launch. But it’s about bringing everyone together to honor our little town of Hermosa Beach – it’s been fun.

AM: How do you approach doing collaborations and partnerships. I love the work that you have been dong within Mary Fitzgerald of Netflix's Selling Sunset as I think she’s great and you can see how she is aligned with the brand.

TD: We love Mary, she was truly a fan for a long time like you, she knew Hammitt. She was a real estate agent right here on the South Bay where we’re from and then she went out to the West side and had the show, she already had our bags so she was already wearing them. That’s one way that we do collaborations when it seems to be a match. Another way is when my design team and myself love art! Art is my personal inspiration. I go to Art Basel, whenever I travel I go to a lot of modern museums so does Jeanne so does Collier and we found Alex Alpert who is our latest collaboration and we found him at Art Basel a couple of years ago and we’re launching with him this quarter next month. It’s graffiti and when you at look at the design, it’s actually all Hermosa Beach, it’s our city, its waves, volleyball, our logo and he drew this on leather and then we made it into the collection. And that rivet which you can see is a melting rivet.

AM: Which is pretty cool.

TD: So Alex is a fulltime artist, young, very cool and he has a collaboration that I can’t mention coming out with a global brand. He’s gotten really lucky and I don’t even know if he is even 30 yet! The commonality between Mary and Alex – it’s the ones that we think have a great personality. They love life and we want to really collaborate with people where we enjoy the relationship.

AM: Are there other collaborations that we should also keep an eye out for? Are you thinking about LA28 which is coming up? I could see some amazing things there.

TD: Yeah, so there’s a women’s rally launching in the Fall called the Princess Rally and it’s a 100 women driving sports cars from Southern California up to Northern California and it’s sponsored by Richard Mille, a luxury watch brand. We’re doing a collaboration between us, Richard Mille, and them.

Every September we have what we call the September Issue. We have a collaborative bag that will be coming out for that this year as well. Then at the end of the year, there is an artist that we have a collaboration coming out with and she is a print artist and that’s Dani Dazey. She has already posted about it and she's lovely! She’s so great and she did a beautiful print and we have a whole collection that we will be dropping before the end of the year with her. We’re already working on our collaborations for ’25.

AM: Haha I’m always thinking of something. Being that my background is in fashion, being a Fashion Stylist, as well as being an Accessory Expert, I love seeing true collaborations between people or brands that are amazing on their own, but when they are brought together, you truly have a whole new way of looking at something that you really appreciate.

TD: You know, it’s wonderful right? One of the things that we do is these pop-ups as we have 3 retail stores – Manhattan Beach, South Coast Plaza, and Le Jolla here in California. For Women’s Month in March last month, every Saturday, there were 5 of them and across 3 stores, we had 15 pop-ups of small artisans – candlemakers, hatmakers, flowers, and permanent jewelry. They came and set up in our stores on a Saturday and we welcomed in our customers to meet them and they brought their fans and we had champagne, drinks, and music pumping. It was a really great atmosphere and we will be bringing in a lot more of that as we go on throughout the year. It was very successful.

AM: Do you do pop-ups outside of California like here in NY? Or are you thinking of making a store in NY?

TD: We have had pop-ups throughout the country, not in the traditional open for 2 month set up. But we have sat inside a Kendra Scott store in The Hamptons or back in their hometown. We have been invited to do trunk shows all over the country with our retail partners and we still do. We just celebrated National Hammitt Day with our largest partner on a Saturday and they had a small gift for all of their clients and it was a lot of fun. NYC, it’s still on my map and my bucket list. In our earliest day, we used to do a week in the windows of Henri Bendel for Hammitt when they were around.

AM: I remember! I loved that store and still miss it!

TD: I loved it too and I liked us being there. So I have always wanted to come back to NY in style and be on 5th Ave for our own pop-up and it will happen one day!

AM: That is so amazing and I can’t wait for that. Are there any pop-ups in your local area that you want to share that are taking place this Spring or Summer that we can keep an eye out for for our readers?

TD: I would say that in our 3 stores at least 1 to 2 times a month we have small artisans and makers that will be coming in and so look out for those. On May 17th is our Annual Investors Day. So we did a crowd funding and we have a lot of collectors who invested and we are bringing them all together and it’s a day of joy and fun. We can share our results and what we’re doing moving forward. This will be the first time that we have done that. So this will be great. Then once a year we usually have an in-person event that is in Nov where people fly in from all over the country and it’s a theme. Last year’s was Mama Mia and it was a Greek theme and people get to come and be in that theme to have fun, food, and great cocktails. It’s also a great way for them to be able to see all of our latest designs.

AM: Obviously as we’ve been talking, it’s a women’s brand, but there are a lot of pieces that translate for a man as well. Would you ever create a men’s capsule collection or go in that direction in some way?

TD: [Smiles]

AM: I thought so!

TD: I don’t know, maybe you’re on to something haha!

AM: What have been some of the things that you have been proud of for this brand?

TD: I mean, I’m always the proudest when someone comes up to me and tells me how much they have loved my Hammitt. It’s always what they do with them, where they traveled, who they got it from, what memories they have created, and the second piece of it is our team! I was so proud of Angel who was just in NYC.

AM: Yup, I saw him and had the chance to chat with him at the Accessories Council event at Tin Building by Jean-Georges.

TD: He started at our retail store 3 years ago and I asked him what he wanted to do and he told me that he wanted to work at our headquarters. I said great and I told him that when he was ready, let’s go.

AM: What are things that are taking place with the brand whether it’s holiday season or whatever that you’re able to share that it longer term that we can keep an eye out for.

TD: I just saw our Holiday collection. It just came in and it’s mind blowing. It’s the colors, the textures, and it’s going to take it to another level and is a celebration of who we are. I gave you the secrets of Fall – the Princess Rally is going to be great, our September Issue, wait until you see it. That’s all I can give you for now!

IG @hammittla

@styleprofit

PHOTOGRAPHY CREDITS | Hammitt

Read the APR ISSUE #100 of Athleisure Mag and see THE JOY OF ACCESSORIES | Tony Drockton, Hammitt in mag.