We’ve been fans of smartwater ever since we can remember so last month when we had the opportunity to attend 2 events that focused on smartbeats X smartwater (also available on Spotify, Apple Music and YouTube), we attended. Simply put, SmartBeats X SmartWater is a first of its kind program designed to enhance holistic wellness through the fusion of music, tech and hydration. This was achieved through their partnership with artists Toro Y Moi, Nosaj Thing, Madeline Kenney, Washed Out and Empress Of. These artists music were powered by the sound technology app Endel. They created soundtracks and soundscapes that are designed to enhance your flow, mental balance, gets you to move or simply connect with friends. We were able to put 2 of these tracks through its paces in our first event where we did a guided meditation with The Big Quiet and smartwater partner, Jesse Israel as well as a workout with the brand’s Creative Director of Wellness and fitness expert (as well as Nike master trainer), Joe Holder which also incorporated the other track.
PHOTO CREDIT | Eugene Gologursky/Getty Images for smartwater
The second event, held at Lightbox, was the launch party where we were able to sample all 4 of the tracks, meet the creators of these tracks, re-connect with Joe Holder and Jesse Israel and meeting the founder of Endel through presentations and conversations with the collaborators that were involved. In addition, guests were able to interact with one another while enjoying cocktails (Blood Orange Bourbon Sour and Raspberry Rose Basil Sangria) that were paired with sparkling SmartWater. smartbeat X smartwater includes 2 parts within the project where the A-Side has music artists that are featured as well as the B-Side having the soundscapes that are powered by Endel. A-Side’s soundtrack was produced by Toro Y Moi who created this via collaborations with featured artists that complimented the SmartWater varieties.
MOVE | Record producer beat maker and DJ, Nosaj Thing makes music gets you pumped, moving and ready to break a sweat. Paired with the Alkaline line for hydration supporting active performance and recovery.
CONNECT | Alternative R&B and electronica artist, Empress Of provides the perfect backdrop for entertaining and connecting with friends. Paired with sparkling smartwater for delightful hydration while socializing.
FLOW | Folk artist Madeline Kenney’s classical sound reinforces focus and productivity. Paired with still smartwater for everyday need.
BALANCE | Washed Out’s chillwave sound promotes mental balance is complemented by smartwater’s antioxidant line for cognitive rejuvenation.
Soundscapes (B-side) enhanced, personalized, sound experiences tailored to key occasions and will partner with Endel, an app technology that generates reactive, personalized sounds. Endel’s tools are able to synthesize location, time, weather and other factors in real time. Whether it’s Yoga, running, meditation and more, the b-side provides the perfect soundtrack for each activity.
Read the latest issue of Athleisure Mag.
