MICHAEL EAVES | ESPN SportsCenter Anchor
ADAM SCHEFTER | ESPN NFL Insider
BETH MOWINS | ESPN Play-by-Play Announcer NFL + Women's College Sports
JAY WILLIAMS | ESPN College Basketball Analyst
Read more from the Mar Issue and see March Madness in mag.
We've walked by a number of Orangetheory Fitness studios here in NYC, as well as other locations across the country. Known for their interval training and having the data accessible for accountability as well as to create positive competition, we were thrilled to have an opportunity to talk to its founder Ellen Latham. We wanted to find out more about her motivation behind the creation of the studio, empowering others and how she gives back.
ATHLEISURE MAG: Tell us about your background and were you always interested in being an entrepreneur?
ELLEN LATHAM: Before Orangetheory, I owned a pilates studio and my members were very frustrated. Pilates was giving them some fantastic core strength, but was not hitting their metabolism, so I opened a studio with a solution I called ‘Ellen’s Ultimate Workout’ that included cardio and strength training. A year later I was approached to franchise it and that’s how Orangetheory developed.
AM: What was the aha moment that made you realize that Orangetheory Fitness was something you wanted to create and what was the process like in realizing that this was something that should become a national chain?
EL: The members at my pilates studio were complaining it wasn’t affecting their metabolism. They were taking cycling classes, boot camps and working out at the gym and nothing was working. I wanted to find the best way to coach people in fitness. That’s why I committed to growing Orangetheory into something everyone can experience and enjoy.
AM: Tell us about HIIT and why you feel it is beneficial for everyone?
EL: Interval training is the most efficient way to increase calorie burn. At Orangetheory, we’ve made it very simple with our endurance, strength and power routines that push members to work harder in bite-size intervals to produce afterburn. Our members burn up to 20 percent more calories the first 24 hours after a workout.
AM: How important is it to motivate whether you're in the gym or outside of it?
EL: The coaches at Orangetheory focus on being inspiring and coaching with language that encourages people and makes them successful. This positive reinforcement, inside and outside
the gym, is the key to success at Orangetheory.
AM: What recent successes have taken place at Orangetheory and what should we keep our eye out for?
EL: 2017 was amazing for Orangetheory Fitness. We opened our first studio in Tokyo, Japan, which was a tremendous success for our international endeavors. We’ve also taken our technology to the next level and passed the 800-mark for the number of open studios.
Our primary goals for 2018 are to continue to open 5 to 6 studios a week and to continue bringing our fitness professionals to the next level. We’ve hired a clinical exercise physiologist
and have plans to build a lab at the corporate office to prove Orangetheory not only gives you more daily energy, but can extend your life. As always, I plan to continue to be an intentional
learner and work on being a better version of myself.
AM: When did you realize that in addition to giving people the keys to a great body, that you also wanted to empower others through motivational speaking and what do you enjoy about this portion of your work?
EL: I’ve always tried to connect with members beyond the physical benefits of a workout by speaking to the mind and spirit. I enjoy the motivational opportunities that public speaking provides.
AM: Are there charities/philanthropies that you give your time to?
EL: Orangetheory has raised more than $2 million dollars for Augie's Quest (ALS). We hope to raise this amount to $3 million dollars in 2018. Personally, I’ve been involved with Women in Distress and children's hospital fundraisers.
Read more from the Feb Issue and see In the Orange with Ellen Latham in mag.
Just days after the Super Bowl, we got some time on the calendar to talk with NFL Philadelphia Eagles, Super Bowl LII Champion, Bryan Braman! Coming off of so much excitement playing a game that he loves while also taking in the moment of a great success, we were impressed by his humble nature and his focus on hard work, having a goal and being a leader that his teammates can connect with.
ATHLEISURE MAG: We know that the last few days have been crazy for you and really appreciate you coming by to chat with us - how has it been knowing that you're a Super Bowl Champion?
BRYAN BRAMAN: It's been crazy and I'm just taking it all in right now!
AM: We have to ask, you have really great hair and the perfect man bun - you have to spill how you take care of it as a number of readers were asking us in preparation of this interview!
BB: I don't really - it just grows. I don't really trim it although recently I just cut the dead ends off. I don't use any special shampoos. I have tried things that people have recommended, but nothing has really stuck. Honestly, most of the time I don't brush it - I just woke up like that and get up and go. I shower, rinse it out real good and then go afterwards.
I actually had an undercut and so all of the sides and the back were a different length and I wasn't able to pull it up. But now it's at a length that I can actually pull it up and it stays for a little bit and then it falls out. Hopefully, those parts will grow out a little bit more. I didn't want to cut them off and the undercut started getting jagged and crooked so I just stuck it out to grow it out.
AM: When did you know that you wanted to play football?
BB: A long time ago - I was probably 6 or 7 years old. I knew I was going to play in the NFL when I was 13.
AM: What was your journey to get to the Eagles?
BB: Starting from me entering the NFL, I played for the Houston Texans for 3 years and my rookie deal was coming to an end and at that time, I was a restrictive free agent so they owned all the rights to me and we just didn't agree on a contract and they ended up releasing me. From there, I was able to get in with Philly back in 2014. So I played with them in '14, '15, '16 and then similar situation, they allowed my contract to expire and from there I took some time off and then the New Orleans Saints called and they let me play for 2 preseason games and they liked me and wanted to bring me back. But due to an injury that I sustained to my shoulder, they didn't feel comfortable bringing me in. Philadelphia ended up calling me a few weeks after that and the rest is history.
AM: That's exciting, we're sure that was stressful when you were in between teams, but then to come back to this team must have been great! The Philadelphia Eagles is our Style Director's second favorite team as she is a major Indianapolis Colts fan since it's her hometown!
BB: Oh really that's cool. How do you feel about Frank Reich (Super Bowl LII Offensive Coordinator for the Eagles who was just hired as the Head Coach for the Indianapolis Colts)?
AM: Really good actually! It was a little weird when Josh McDaniels (Offensive Coordinator and Quaterbacks Coach for the New England Patriots) was announced as the coach for the Colts as it didn't seem to make sense and then of course within hours of the announcement, he decided to stay.
BB: I thought it was strange that they pulled out. That took me by surprise. But Frank's a good guy though, I think he will do well! He'll be really good for the team.
AM: We think so too and we're excited to see what he does.
What do you think it is about your energy that your teammates embrace you so much and that the fans do as well? Many times people know very specific positions and those who are on Special Teams (the position that he plays) are not always as known - what makes you so memorable? Is it your humble nature?
BB: I don't know if it's that or moreso the passion that I play in the game. If you were to ask anybody, "Does Bryan love the game of football?" I'm sure that you would get a yes everytime. I just feel that the passion and the love of the game is something that has really carried me and that you can see that in my play style and the way that I run on the field and the way that I try to hit people, the way that I pace on the sideline - I love it - I love the game.
AM: What are your workouts like in the regular season versus off season?
BB: There's a difference between building strength and maintaining strength. Offseason leading up to the season, I really just use as much of that time as possible to get as strong, as fast and as physical as possible. Then during the season, you just want to maintain that.
The biggest difference more or less, would be the weight, the intensity, the regularity etc. So, lifting everyday in the off season compared to lifting twice a week during the season. Just try to keep that extra off your body, the rehab of making sure that the joints and the muscles are all firing and working properly. Definitely intensity is the biggest difference for regular season and off season.
AM: What was your mental focus like coming into the Championships and then transitioning into playing Super Bowl LII in terms of just having that mindset to prepare for the game?
BB: For me, it was about not making it anything bigger than it actually is.
AM: Wait - so you had no nerves when you walked out? It was just another game for you.
BB: Yeah. I mean you could feel the energy and the biggest thing was that for the amount of time, especially for the Super Bowl, compared to a regular season game, the amount of time you spend pre-game and half time it's all extended. So by the time you're at the end of the game, you're looking at an extra hour and a half of time that's in there that you wouldn't have for a regular game. You can really get burned out during those times with your energy or you peak too high too early or at the wrong time. It can throw your game off so I just remembered that whole time that I kept repeating to myself, "take it easy - take it easy, you've got time - you've got time - you've got time." I just tried to keep as calm as possible. I would think about it, take it all in, look at the stadium, see all the fans and everything that they did with it. It was incredible!
AM: It was such a good game!
So, you're a snappy dresser especially when you're rocking suits. We've checked out your Instagram - what's your personal style and what are your favorite brands?
BB: Thank you - I just have to see it on the hanger. If it's something that I like and I can see it then it doesn't matter about the brand. The fit obviously when I put it on has to be right or I'm not wearing it. I'm not about beauty is pain. I want to be nice and comfortable and I feel like I look my best when I am. I don't really have too many brands but I do like Alberto for jeans. I like G-Star they're pretty savvy for me and I love their jeans. Being a Swedish brand, they have taller lengths that just fits me right as I just can't walk into Macy's and find a pair of Levi's that fit you like that. Shirt wise, I wear a lot of v-necks - H&M Has a lot of the long line tees - TopMan has this as well.
AM: What do you do in your personal time?
BB: I spend time with my girls. I have two daughters. I like firearms so I worked as an armor for a little while and have a nice little collection of rifles and handguns that I like to spend time with. I enjoy the fire range, hunting, hog hunt - I'm an outdoorsy guy. I like to snowboard, fish - anytime outside is something that I like to do quite a bit.
AM: Are you catching any of the Olympics that's going on right now?
BB: So, figure skating has always been my favorite to watch. Back when Scott Hamilton was doing back flips - that's what got me. I mean this guys just did a backflip on iceskates - NO WAY!!! I would be in my living room like, "gymnastics on ice!" It was great and I was hooked ever since. It would just be something that I would do with my mom.
We'd channel surf and see ice skating and watch it together. One of the restaurants we'd go to would have figure skating on and we'd catch it there. This year, I haven't watched it as intently as I'd usually do.
AM: How do you give back in terms of charities and philanthropies that you are apart of?
BB: So I have a pretty interesting story. I feel like sharing that with people and being able to let them know that it doesn't matter how down you feel or out you feel - you have to keep pushing and keep your eye on the prize. Never falter as it's easier to give up than to push forward. But the reward for pushing forward will always be greater then any risk! That's big time!
AM: Knowing your backstory and how you came through this process to be where you are and to be so humble and zen, you never know the turns that will come along but if you manifest your reality - thats what's going to happen!
BB: Predicted destiny - manifest destiny!
Read more from the Feb Issue and see Fly Bryan Fly in mag.
It's that time of year again! Our eyes were glued to TBS today during the Selection Show that took place to see who was invited to the Big Dance for the NCAA Men's Division I Tournament. Of course a number of the team's alma mater's were not in this year but we have some favorites. We see Duke taking it all but as we go from one game to the next, we'll enjoy our fair share of hoops and wings!
You can join in the fun to see how many times you have to change your bracket by signing up for the Bracket Challenge.
Were checking in with the 2018 US Open Men's Slopestyle Finals. Enjoy the highlights as this festival ends a week of amazing activities.
We've enjoyed seeing all the runs taking place at the 2018 Burton US Open. Today, we're all about recent Gold Medalist, Chloe Kim.
During the first full day of the 2018 Burton US Open, the Girls hit the Junior Jam during their first place run.
Without question, Emmitt Smith is known as one of the greatest NFL players of all time! We were honored to take a moment with him during the Super Bowl earlier this month to find out about his partnership with Haggar Clothing Co, the importance of his relationship with his father, what the Super Bowl means to him, his fuel foods when he works out, his participation in Dancing with the Stars and his work in Real Estate! Emmitt shares it all with us as well as his hidden talents and what he's up to at the moment.
ATHLEISURE MAG: Tell us about your partnership with Haggar Clothing Co and the search for Haggar Hall of Fame Dads.
EMMITT SMITH: Haggar is special to me because they made one of my very favorite pieces of clothing I’ve ever worn – my Pro Football Hall of Fame Gold Jacket. When I got the call that not only were they launching a Hall of Fame for Dads, but they wanted me to help get the word out, I thought it was a great idea. I’m in the Hall of Fame because I had a dad who sacrificed for me, worked hard to take care of his family and supported my dreams. There are dads and father figures across America who do that every day for their kids, step-kids, students and extended family. They don’t get enough recognition, and I think it’s wonderful that Haggar is celebrating these guys and reminding us all how important dads are to future generations. I hope everybody goes to HaggarHOFDad.com to nominate a great dad in their life.
AM: With this activation focusing on fathers, what is the special relationship that you have with your father?
ES: My father has always been a strong presence in my life. He’s the reason I pursued my dreams, made it to the Super Bowl and to the Pro Football Hall of Fame. When I was six, I told him I wanted to play for the Dallas Cowboys someday, and he said that would be a good goal. There was no question – no discouragement, no “that’s a really hard thing to do.” That simple statement supported me so much, and it became my life goal. My dad sacrificed and worked hard for his family, he encouraged my dreams and taught me how to make the dream a reality. He also taught me about what it really means to be a father.
AM: As a Pro Football Hall of Famer, what special place does the Super Bowl hold for you?
ES: The Super Bowl holds so many of my greatest memories. Earning the chance to play in it with my team, the Dallas Cowboys. Winning it. Being named MVP. Learning that I would be in the Pro Football Hall of Fame – all things I associate with the Super Bowl. But more than all of those, the Super Bowl is where I learned what a special man my father is. The day before Super Bowl XLIV, my dad and I were spending some time together and he told me how proud of me he was, which was something I’d always known. Then he told me something else I hadn’t – the story of how he’d dreamed of being a pro football player himself, and that he’d given up his chance to play college ball on scholarship to take care of his family. That’s the day I learned I was living not only my dream, but his, and that I was fulfilling God’s purpose for my life. That’s one of the many things I think of when I think of the Super Bowl.
AM: We have seen you as an analyst for the NFL, ESPN; however, you have also been a host for Miss Universe as well as appearing twice on Dancing with the Stars - what other ventures or activities have you been a part of since you stopped playing professionally?
ES: Following my NFL career I enjoyed venturing into broadcasting, then turned my attention to my real passion – business development, starting with construction and real estate. I have since developed a multi-tiered and multi-faceted enterprise originating with my construction company, and has expanded to include subsequent enterprises. We have been blessed to have notable success and will continue to expand into new ventures.
AM: What was it like when you first joined the cast of Dancing with the Stars and how did you feel that preparation you did for the weekly dance show?
ES: I was very excited when I first joined Dancing with the Stars, until I saw some of the dancers I was going against like Monique Coleman, Joey Lawrence and Mario Lopez and how good they were. Then I got nervous, but I knew that my dedication, hard work and commitment would pay off. I trained and I trained hard.
AM: How important is fitness to you post professional football and can you tell us how you stay in shape, how long you spend working out and what your go-to fuel foods are?
ES: Fitness and taking care of your health is the key to longevity. Good cardio, paying attention to your body, physicals and eating properly are essential. Cycling has become my new workout and has now become an extension of my charitable efforts through the Emmitt Smith Gran Fondo. Cycling is a challenging work out, but riding for miles and miles is a lot easier on my body after 20 plus years of football. Being out in the fresh air, taking in the beautiful scenery can’t be beat. My go-to is my favorite – grits, eggs and bacon. (Laughs) Can that count as fuel food?
AM: When you're not working on a number of projects, what would we find you doing on your time off?
ES: Time off? I’m a full-time father of five very active kids and my wife’s biggest cheerleader. We have a full calendar of the kids’ activities ranging from basketball, football, soccer, creative endeavors and the like. Everything is very family-centric or focused on charitable work and I love it. I do indulge in a round of golf during my downtime.
AM: We know that you were a phenomenal football player, and you're a great dancer - what are other hidden talents that you have yet to reveal or planning on revealing?
ES: (Laughing) I can sing. Just joking. My hidden talents should probably stay hidden. They need to be developed a bit more before making them public.
AM: With the winter Olympics coming up, what are your favorite sports that you enjoy cheering?
ES: You know, I’m really more of a Summer Olympics guy because of track & field, but I’m going to be watching the Winter Games. I’m interested in the women’s and men’s bobsled because of their Texas connections, speed skating and the skiing events.
AM: What are you looking forward to in 2018 and what can we keep an eye out for that you are working on or participating in?
ES: I have a lot of exciting ventures on the horizon. I have a great team of experienced partners and am looking forward to continuing to grow our footprint in Texas in commercial real estate, construction and infrastructure.
PHOTOS COURTESY | JERRY COLI/DREAMSTIME + MBR IMAGES/DREAMSTIME
Read more from the Feb Issue and see In Style With Emmitt Smith in mag.
From curling, luge, speed skating and more, the world's best has converged upon PyeongChang, Korea for the 2018 Winter Olympics. While we're enjoying the games for our favorite sports, it's also a great time to take a few style cues that will get us through the winter as we dream of the Spring!
Read more from the Feb Issue and see How to Dress Like an Olympian in mag.
SHOT IN BROOKLYN | PHOTOGRAPHY Paul Farkas | STYLIST Kimmie Smith | MUA David Stella | HAIR STYLIST Lea DeLoy |
If you don't know Brandi Rhodes, you're missing out on this stunner who embodies #GirlPower and #CoupleGoals. While you get to know more about her through her social, you can catch her wrestling with Women of Honor alongside her hubby Cody Rhodes (as she is apart of wrestling royalty)! You can also catch her this month in the debut season of E! WAGS Atlanta, where she is one of the breakout stars.
In addition to shooting her fabulous editorial for our anniversary issue, we talked with her about how she got into the industry from modeling, her start in the WWE, being in ROH/WOH, her busy schedule and how she maintains her site, Not a Basic B for her fans to get to know her more!
ATHLEISURE MAG: Tell us how you got into wrestling and what your journey was into the sport?
BRANDI RHODES: I was scouted by WWE as I was modeling in Miami, FL. They contacted my modeling agency and expressed interest. From there I had meetings and then a try out to assess my athleticism. Then I was offered a contract to come to Florida Championship Wrestling and begin training. The rest is history!
AM: We know you were with the WWE and are currently with WOH - can you tell us about your experiences with both and what you're looking forward to within this league?
BR: With WWE I was an announcer, and unable to wrestle (which is what I wanted to do all along, but once it was discovered that I was good on the mic, I was placed in that position and
unable to transition away from it). In WOH I am of course a wrestler and am able to spread my wings and grow and learn so much! I also am able to work with my husband in ROH which is so
much fun. ROH/WOH allow me to do everything in the realm of wrestling, which is very challenging and fun.
AM: What's it like being married to Cody, who is also a wrestler and is in ROH?
BR: I’m the luckiest woman in the world to be married to Cody. He is incredibly smart, ambitious, handsome and has such a big heart. It’s inspirational to get to work with him in ROH. I learn a lot from him, and I have a front row seat to this time, being the most successful of his career. In Wrestling, many times wives have to stay home and watch their spouses compete from afar. I’m grateful to be on the road with him and able to see some of his most important
matches.
AM: How do you balance your schedules as we interviewed WWE Superstar Natalya Neidhart last year and Danielle Moinet/Summer Rae last year and know that as an athlete, you guys travel a lot to global matches? When your husband is also doing these, how do you connect
and find balance?
BR: We are big on having our fun. We plan our downtime just like anyone else. This month we are looking forward to a long awaited ski trip after heading to Japan for WrestleKingdom, one of the biggest wrestling events of the entire year! But sometimes it’s a trip to Disney or Universal Studios to recharge and connect, others it’s a trip to our favorite movie theater, and other times, we have to find time to have dates on the road! Last week we had to see The Last Jedi, in New Jersey because we were working, but refused to miss out on seeing the movie right when it came out. No matter how busy our schedules are, we can always find time to do things we love together. We make it if we have to!
AM: When we looked through your blog, Not Another Basic B - we were obsessed with your accessories and style - tell us more about your blog, why you created it, and how important is it to you as a creative outlet?
BR: Initially I created Not Another Basic B as a way to express my creativity. I was very bored and just not satisfied in my previous career. I couldn’t control that at the time, but I could challenge myself by creating the blog and the content that I put into it. I loved fashion and often would have people tweeting me trying to find out what brands I was wearing on TV, and this blog made it easier to connect with these folks and get them that information! From there, the blog took off to become more than fashion. I started sharing my travels, things about my
family and my marriage and personal stories as well. Now people look to the blog as a place for everyone. From the fashionista to the wrestling fan, to the traveler! I’m so proud of what it has
become!
AM: How did you become apart of the cast of WAGS Atlanta?
BR: I was living in LA working on another TV project and Casting reached out to my management asking if I would be willing to do a Skype interview to get to know me. I did the interview and a week later was sent over a contract to do the show! It was really fast! I later
found out that I was the last member cast. They were looking for someone who had an existing fan base and presence, and thankfully I have the most loyal fan base and following from the
wrestling world and they are really excited to see me on the show!
AM: We know that the season just started, but would you come back for another season, and/or be open to future reality shows?
BR: There are a lot of factors that come into play when determining what happens next and when. But I am happy to have this opportunity to be a part of the E! family, and for viewers and our existing fans to have the opportunity to get to know us a little better!
AM: How do you stay in great shape?
BR: I train very hard daily! My workouts are 6 days a week and incorporate weight training, interval exercises and plenty of cardio. I’ve found a balance with training, it’s something that challenges me, but also that I enjoy greatly.
AM: What do your workouts look for a match versus just maintaining when you may be in a few days of downtime?
BR: I really don’t deviate from routine when I have a match coming up. I compete pretty frequently, sometimes multiple times in one week, so for me it’s important to stay consistent at all times. In the summer, however, I do tend to add runs into my workouts simply because I love running outside!
AM: What are 3 go-to power foods when you're working out versus 3 splurges when you're treating yourself?
BR: When I’m working out I love a good protein shake, my favorite is from a place called Kale Me Crazy. I’m also very big on tuna packets, because I can take them anywhere and they do the trick! Then I love almond butter. Put it on my toast every morning. Splurge foods: pizza, burgers and any kind of cake. I have a ridiculous sweet tooth!
AM: You travel frequently what are 3 beauty products that you swear by that keep your skin fresh and vibrant?
BR: I always travel with Foreo. It’s a face cleansing device (similar to Clarisonic) but they come in Travel sizes and are so easy to use and keep clean! I also need my Dermologica face lotion
which is lightweight and SPF50! Lastly, I always have a good mask with me, I tend to go back and forth between charcoal and mud masks.
AM: How do you take time for yourself?
BR: Honestly... I watch the Hallmark Channel and HGTV and grab a glass of wine in my big moments of relaxation ha! I’ll take a bubble bath if I’m feeling REALLY edgy :)
AM: What do you wear when you go out for brunch, versus when you're running errands?
BR: I definitely dress up for brunch! A sundress with jewelry and heels in always up my alley. For errands, however, most of the time I am dressed “gym fab” because I’ve either just
come from the gym, or I’m on the way to the gym! Often time that’s head to toe Lululemon or Lorna Jane!
AM: What are your goals this year in wrestling, business, the site, family etc?
BR: This year I’m hoping to chase the dream of becoming WOH Champion! I’m looking forward to taking the blog to new heights this year with some upcoming partnerships! There are a few exciting things underway so just keep your eyes and ears open for me!
AM: What charities/philanthropies do you give your time to?
BR: I’ve always had an interest anything that helps with cancer research. Over the past few years my family has known too many families that have lost kids to childhood cancer. I’m always passionate in that research and spreading the word about ways to help.
AM: Anything else you'd like to share?
BR: The best ways to connect and interact with me! Those are my social pages: @TheBrandiRhodes - Twitter and IG and of course NotAnotherBasicB.com! Aside from that I’d like to wish everyone an amazing 2018! It’s going to be as great as we make it!
Read more from the Jan Issue and see The Knockout with Brandi Rhodes in mag.
Where are you watching the game and what are you rocking? Show your pride in your hometown and adopted city with some of these cute finds that you can purchase at the NFL Shop as we begin to count the hours until Super Bowl Sunday to watch the Philadelphia Eagles vs the New England Patriots in Minneapolis. Follow us on Twitter as we share our thoughts and cheer on one of our favorite teams - the Eagles (we love anytime we're in Philly). We'll loop you in on the commercials, the scores and everything in between on one sport's biggest nights!
Check out the Jan Issue
Last month we introduced our readers to Dr. Greuner, a cardiovascular surgeon who has a passion for fitness. The response was so great, we thought that he should have a column to share various elements of fitness to get to where we want to be. This month we're focused on
kickstarting our workouts and are taking our lead from Dr. G!
ATHLEISURE MAG: With the notion of summer bodies being made in the winter, what should a work out week look like for men vs women to get great arms, legs, abs and butts?
DR.GREUNER: I’ve always stressed that there are two separate components to the look most of us want to achieve, and they should be targeted in two different ways. For toning and shaping, strength exercises are crucial. To put that hard earned, toned, and shapely muscle front and center for the summer's revealing ensembles, diet is absolutely crucial to lose any fat that might overshadow what lies beneath. To lose the weight, simple arithmetic is all it takes. You must eat less calories than you burn. A simple BMR calculator, or devices such as a FitBit are crucial to estimating what you burn daily, and I use these routinely. The mistake we see sabotaging diets most often, however, is an underestimation of the caloric count of foods. Things like sauces, dressings, and alcohol can foil an otherwise valiant effort at weight loss, and that is why I recommend on diet days, that you prep your own meals, so you have a firm grip on it.
When it comes to shaping, compound movements are not just the most efficacious in building muscle, but also in terms of improving function. For arms, dumbbell or barbell bicep curls are one of my favorites. Simple to perform, and work very well. I typically do 6 sets of 10, or to failure with strict form. For triceps, my faithful move is the French press, 6 sets of 10. It’s an easy exercise to do well, and form fails minimally with fatiguing muscles.
For legs, NOTHING beats the old-fashioned squat. 4 sets of 10. I typically follow that with 4 sets of weighted lunges 10 reps, each side. Trust me, simple but effective. This works well for your butt, as It is a direct extension functionally of your legs.
For abs, I work this muscle group 2-3 times a week, as opposed to most others once weekly. This is because your abs have a higher percentage of fast twitch, or endurance fibers, and recover quickly, but typically don’t require as much training as the other muscle groups at each
session. They are constantly under tension stabilizing your body. For advanced athletes, I recommend 6 sets of hanging leg raises, 10 reps, but this is a very difficult move to do correctly. For those of you that are newer to this, I typically recommend 4 sets of incline leg raises, followed by 4 sets of crunches, each for 10 reps. Simple and strict is the key to isolating these muscle groups.
Remember, If it isn’t uncomfortable, you aren’t stimulating the muscle to change. Get out of your comfort zone, you will thank me for it later.
AM: For those that may have slipped into not working out during the holiday season, how can they get back into putting this into their routine?
DR G: The easiest solution is to grab a partner. That is a quick way to ensure that you have an obligation to meet your schedule, or hear about it later. Other incentives include signing up for
work incentives, or competing with fellow employees if your job has a plan. In my company, we use Fitness Amigo, and award rewards to those that “win” their fitness goals.
Lastly, make a mental, or physical picture of what you want to obtain, and make sure you see it constantly to drive you. Other options include, entering a competition that mandates you get in
shape, or a self-awarded reward once you hit your goal.
My workouts change from mostly outdoor in the summer to mostly indoor in the winter. I take part in activities such as martial arts and group classes. I'll present some of my favorites in a future article, but some classes that provide a competitive environment, such as Flywheel that allows you to compete with you classmates, is always an impetus for me to push harder.
AM: For those who like working out outdoors who don't enjoy doing it in the cold, what would you suggest for workouts?
DR. G: Winter is the time I pick to explore new classes, and activities, and even pick up a new sport. I'll go into detail about these in a later story, including my pros and cons about each, but briefly some of my choices this year included:
1. Boxing and martial arts, including classes such as Rumble, Work Train Fight, Dogpound, and others, as well as true sparring one on one with some of the most talented coaches in NYC. Be
careful, it’s addictive!
2. I’m an avid cyclist in the summer months, so spinning classes are a mandatory part of my arsenal. In general, I prefer Flywheel given the objective power data they provide and the ability to compete with classmates.
3. Circuit training with weights, which is a constant part of my regimen.
4. Boot Camps such as Barry’s Bootcamp, one of my favorites.
5. Flexibility work such as Pilates, yoga, and capoeira.
6. Climbing walls are a great way to simulate the outdoors.
7. Other typically outdoor sports such as parkour are now omnipresent in NYC.
AM: How beneficial is a couple or buddy workout and how do you stay on track with this as it can also have distracting effects?
DR. G: Its crucial for me that my partner is as fitness inclined as I am, or its unlikely to work. Sports occupy so many categories of benefit in my life, from psychological, to meditative, to performance, that it’s absolutely mandatory for my overall well-being, and having a partner that is so inclined can be one of your best motivators to staying healthy. Everything is easier when your best friend is there beside you! At the same time, distraction can be an issue if one of you is self-conscious or less motivated. You can see this two ways…a chance to coach each other to be better, or as a roadblock. Decide early, and act accordingly.
AM: How long do you feel it should take to start seeing results and how do you think you should go about tracking these areas for proper motivation?
DR G: Although it may sound terrible, often the heavier you are, the longer it takes to see visible results as the layer of fat on top of muscle is thicker. Talk about an incentive to stay lean! Although you won’t see the results immediately, you will lose weight and increase function quickly, typically within a month if you put a significant effort in. The leaner you are able to stay, the less time it takes to see distinct results as the layer of fat covering your muscle is much thinner and disappears with less effort. The take home message? Keep lean, allow some discrepancies here and there, but make your hard work last with lifestyle changes that make the task less and less daunting with each coming year. It’s absolutely possible to enjoy your life, and still look great. Moderation is the key. I look forward to giving more guidance about doing just that in future articles!
We're excited for upcoming articles that Dr. Greuner will share with our readers at Athleisure Mag, and are looking forward to his future contributions! Make sure to follow him on IG @Doctor.DavidGreuner to see what he's up to and where he's working out.
PHOTOS COURTESY | Dr. Greuner
Read more from the Jan Issue and see Summer Bodies Are Made in the Winter in mag.
Earlier this fall, Reebok announced a new footwear technology called Flexweave - revolutionary shoe upper material that is incredibly versatile, providing a balance of lightness, durability, fit and stability. Reebok partnered with three designers across the world to create bespoke fitness prototypes to showcase this one-of-a-kind material.
The design partnerships within this collective are known as "Woven into the Future" and includes an altitude-training mask from the UK design collective Modla (ENG) that showcases the material’s softness and durability, an “active seat” from Dutch collective Odd Matter (AN) that highlights its flexibility and strength, and GPS-enabled gloves by Joe Doucet x Partners (USA) to display the material’s customization and versatility.
The Flexweave material will first be seen in the FAST Flexweave running shoe, available in February on Reebok.com, and the material was developed through the Reebok Innovation Collective (a division championing the open-sourced pursuit of progression via innovation and partnerships that aims to push the boundaries of invention). These partnerships with the global fitness brand explored the potential of Flexweave and explored its limitless potential to create a unique product that links form and function to create an aesthetic product that utilizes the benefits of the technology while serving a fitness purpose. Flexweave boasts an open figure-8 construction that interlocks unlimited strands of fibers to create a single surface construction that is as strong as it is light. All designers worked with the version of the textile that will appear in the first-generation of Reebok Flexweave footwear, launching in 2018, made from chenille yarn.
JOE DOUCET X PARTNERS - New York City, United States
As a designer, entrepreneur, inventor and creative director, Joe Doucet is one of the most sought-after creative talents in America. Doucet designed a pair of Reebok Flexweave running gloves, form-fitting to the wearers hand, absorbing sweat as they run and lightweight for maximum comfort. The prototype was designed with the vision of being GPS-enabled, guiding the wearer through their run with flashing LED lights to indicate when to turn left or right.
“My inspiration was to capture the unique qualities of the Flexweave technology through something advantageous to an active lifestyle. The strength, flexibility and multi surface durability of Flexweave led me to the idea of a ‘smart’ running glove with a sleek, stylish silhouette. With the form crafted by Flexweave, the next stage of development would be GPS integration paving the way to a new frontier in wearable technology,” said Doucet.
ODD MATTER - Rotterdam, The Netherlands
Odd Matter is a design studio driven by curiosity; researching, creating and exploring the world through its materials, processes and concept. The duo created a furniture series of ‘active sitting’ chairs; made through a combination of Reebok Flexweave and malleable EVA foam.
“The Inspiration for the chair came from the Flexweave material itself. Whilst experimenting and playing with the fabric we were very intrigued by its behavior, structure and strength under tension. From there we wanted to create an object that played with that tension, a bit like the string of a bow, something in which the tension and strength is palpable,” said Els Woldhek, Odd Matter.
“Working with the Flexweave was very interesting, for instance when cutting it in different directions you straight away notice the differences between the fibers and the technical properties of the Flexweave. This in turn has made us really curious about everything else that is possible with the technology.”
MODLA – London, England
Co-founded by Jon Fidler and Richard Goddard, Modla is an artistic design house specializing in technological innovation, pushing the creative boundaries of 3D printing and digital 3D design. The pair created an entirely new Reebok Flexweave altitude training mask; 3D printing the valve technology across the nose and mouth, coupled with a Flexweave facial strap to comfortably wrap around the wearer’s face during intense training.
"I do a lot of high intensity training so I’m interested in how such equipment works, functions and can help improve performance. But we also saw the potential in the aesthetic of the Flexweave material, to create something which would blend with the mask and align with the contours of the wearer’s face.
As it happens, the Flexweave material provided even more benefit than just the aesthetic and was amazing to work with. It’s strong and durable, so perfect for a product that will get a lot of wear and tear; while also incredibly lightweight, making it breathable on the face for athletes when training." said Fidler.
“Flexweave is going to a major part of the Reebok DNA moving forward. With this creative and imaginative project, we’ve achieved exactly what we set out to do; demonstrate through collaborations in other fields what Flexweave can truly achieve when put to the ultimate test,” said James Woolard, Global Marketing Director, Reebok Running.
“The Reebok Innovation Collection champions the pursuit of partnerships and innovations that will continue propelling the brand forward in spaces like fitness, fashion and footwear. Flexweave represents a huge step forward in footwear upper technology and brings with it a wave of anticipation and excitement for what the future holds for this brand”.
Reebok has extended the creative experience around Flexweave to its community, setting up an interactive digital experience on the Reebok Innovation Collective website called ‘Create Your Weave’; inviting you to construct your own virtual weave design and share it with friends.
The brand is also working with one of Savile Row’s finest tailors, Huntsman & Sons, to create a bespoke men’s suit made from Flexweave. Designed for Reebok Running ambassador and superstar WR Brandin Cooks, the experimental pursuit will be complete in Spring 2018.
Missed the Dec Issue of Athleisure Mag? Check out our cover girls EDM DJ duo NERVO.
Our second annual NEW YEAR N3W YOU is back as the next year is around the corner. It's time for some of our favorite friends to share THE GOOD, THE ADD and THE BUZZ that they're looking forward to for 2018!
PHOTO COURTESY | Marco David
GIA MANTEGNA
ACTRESS
+
SINGER
PHOTO COURTESY | James Clark
THE GOOD
I’m really excited about Life After First Failure. We filmed it in the spring and it came out a few weeks later. It was a really positive experience – great cast and crew. It was great to be a lead on the show in a new platform. I was really proud of it.
Another positive thing which is also a negative but they go together – it’s women speaking out, coming together and talking about the sexual allegations. Regardless of what happened, it’s an amazing movement that is happening in our industry and it’s kind of giving a lot of power and confidence
to women who didn’t have it before. I think it’s making parents aware that they have to teach their children to speak up, be bold, be independent and don’t let a man push you around. It’s great for all women. I mean, I go into these auditions all the time and it’s
usually men. Male directors, casting directors
and it’s this weird pseudo safety bubble that we have now where you can’t get away with it anymore. It’s a terrible time for men to be in the industry but a great one for us.
My sister is really good, she’s an artist and has had a lot of shows – her works have been showing in a number of art galleries across the Northwest in Seattle, Sacramento and I’m proud she’s pursuing it.
THE ADD
I think my singing is something that I want to get back in focus on. I want to perform, work with a band and be creative. As an artist I want to continue to create content.
I want to learn how to embrace social media. I have rejected it for so long as I didn’t want to do it and I wanted to be mysterious but I have learned, it’s part of the job! How many followers do you have, what’s your aesthetic – so many things around it and I always felt that it had nothing to do with me but now
I know that that’s not true. I have to embrace it and figure out what my voice is. I worked with 16 year old on Life After Failure and she had a million followers on Instagram and she was an influencer and it was interesting to be introduced to that world that I knew nothing about. Now I know how important is to use that platform to get the word out about the show and to use it in a responsible and positive way. So in the New Year I want to use it without focusing on vapid selfies and to keep it creative, inspiring and to learn about me in a connected way.
THE BUZZ
There’s nothing coming out just now as Life After Failure is out so it’s a little slow with the holidays and all the things that are going on so it won’t happen until after the new year when everyone is back in the office. But I will be sharing socially when everything is
able to be shared. But LAF is available now and we're the newest show, it's free, funny an a quick/easy watch - it's cute and you can throw it on.
CAT CORA
CHEF
IRON CHEF
PERSONALITY
+
RESTAURATEUR
THE GOOD
I got engaged to my fiancé Nicole and gained two sons, two more wonderful parents, a brother, sister-in-law and 3 nephews. Now, Nicole and I have 6 boys between us. This year my mom went into remission for cancer after a long 4 1/2 year battle. My family is healthy and I am personally happier than I have ever been.
Professionally, Nicole became CEO of our company. I was on Fox’s “My Kitchen Rules”, was on 4 magazine covers, created two new shows for 2018, opened my 10th restaurant, “Wicked Eats” in Brooklyn and began working with Team USA. I also did a lot of philanthropic work around hurricane relief,
fire crisis and other needs around the world. We have so much coming out in 2018 so stay tuned.
THE ADD
Our culinary/lifestyle line and running the New York Marathon.
THE BUZZ
In 2018 we have new shows that we are launching including, an animated show. We are also launching a culinary line and a new cookbook. But most importantly and the most exciting, I’m getting married to Nicole in April 2018, with our 6 boys by our side.
PHOTO COURTESY | Sophy Holland
HOLLY RILINGER
CELEB FITNESS TRAINER
+
NIKE MASTER TRAINER
PHOTO COURTESY | Matt Doyle
THE GOOD
I released my first book and I’m pretty darn excited and proud of it! LIFTED is a 28 day program designed to strengthen your body, focus your mind and elevate your spirit. Whether you are a trained athlete or simply trying to take your first steps, this book is
important. Meditation, exercise, goal setting, nutrition and visualization are just a few topics I’m excited to share with my readers.
Another amazing thing that happened to me in 2017 is love. I met my girlfriend and am madly in love. I think it’s important to mention that this happened on the tail end of a professional disaster. I took a position that wasn’t for me and at the time it felt like a huge failure. In hindsight, that “mishap”
allowed me to find balance in my life. It was the first time in 8 years that I wasn’t married to my work. I learned more about myself last year than I did in the last eight years.
THE ADD
I believed 2017 would be the year I started something new; a new chapter in my life. I’ve found great success as a trainer and coach, released my first book and was featured on a network television show; all great accomplishments, but to me, all catalysts for
something bigger. I’ve hired a personal coach named Sonni Talant who will mentor me and help me navigate this amazing new year. Big things are coming!
THE BUZZ
Expect to see me training and speaking in cities all over the country. Also, get ready to work with me wherever you are. I will be more accessible to more people all over the world. Streaming content, workshops, online coaching watch for it all. I’m also a big fan of the body positive movement after working
with Aerie and The All Woman Project. It’s time we all exercise more self love and acceptance. This will be a big part of everything I do in the new year.
PHOTOS COURTESY | NBC Universal
TELLI SWIFT
E! WAGS ATLANTA
THE GOOD
2017 has been an amazing year for me! I’ve launched my website – complete with an online store and blog, and I’m currently working on an app that teaches you how to get the life you want, including your dream man! The app features daily empowerment quotes, my favorite recipes, fitness tips, live chats and videos, and so much more. I’m also expecting a child with my significant
other so I really couldn’t ask for anything more!
THE ADD
I’m still working on my app content which won’t be available until 2018. It’s a lot of work being pregnant, managing a household, taking care of your family, and being a business woman – but at the end of the day everything must be accomplished and will get done!
THE BUZZ
I have a number of significant events to come in 2018! My baby shower will be in January, my baby is due in early February, and my man (WBC Heavyweight title holder since 2015 - Deontay Wilder) fights at Barclays Center in NYC on March 3rd! We will also be building and buying a home by the lake for our growing family, so there is much more to come! Plus I can't wait to check out the first season of our show, E!'s WAGS Atlanta, when it premieres in January. 2018 is a year I’m definitely looking forward to!
Tune-In to the season premiere of WAGS Atlanta on Wednesday, January 3rd at 10p ET/PT on E!
If you didn't see it over your social feeds, Nike collaborated with the NBA to create a series of jerseys that will bring changes to game day. The Uniform Editions are not about home, away and alternative options - they focus on celebrating the 30 franchises by the city that they were born in. Previously game day uniforms included the Association, Icon and Statement Editions. With this fourth group created by Nike is known as the City Edition - this highlights the roots of the city from within the game and beyond as well as the locale's history. It also leads a map to the future as well. We have included some of the uniforms and you can see all the uniforms as well as their backstory at Nike. Follow them and your favorite team online to see when the uniforms will be worn.
When you think about elite sports that involve grace and agility, polo comes to mind. We had the opportunity to chat with Ashley Busch, who not only plays polo for the US team, but she is also the global brand ambassador of the United States Polo Association as well as a model for Wilhelmina. We chat about her career, how she balances her life with her husband and NASCAR driver, Kurt Busch, as well as her new swim line that will make its debut in 2018.
ATHLEISURE MAG: How did you get into Polo and how did this culminate in you becoming the face of the United States Polo Association (USPA) as their global brand ambassador?
ASHLEY BUSCH: I started riding at age 5 where I showed Hunters. When I was 11, I went to a polo school that was in Middleburg, VA. After my first lesson, I fell in love with Polo and have been playing for the past 16 years. As far as the brand ambassadorship with USPA, I previously have done several campaigns for them, in the past, as the brand likes to use actual polo players because it represents authenticity. After building my relationship with USPA and gaining notoriety as a female player, they decided to choose me as their first ambassador.
AM: What are takeaways that you have from Polo that can become keys to living a quality life day to day?
AB: The commitment it takes to be a competitive polo player can be parlayed into several aspects of daily life. Such as physical fitness, motivation, consistency, nutrition and learning that you "win some and you lose some."
AM: Tell us about the US Eastern Circuit Polo Team.
AB: The US Eastern Polo Team was a team that myself and a few other American players brought to England to play against the British Armed Forces where it was a series of 3 tournaments played at Sandhurst Military Academy, Coworth and Guards Polo Clubs. The US Team was able to defeat the British.
AM: We love swimwear and want to know more about how this became your passion and how you came to collaborate with La Isla's Founder and CEO Enrique Sanchez-Rivera.
AB: Another passion of mine has been fashion design and I used to collect swimwear. Enrique is a fellow polo player and has his own swimwear line called La Isla. He also does private label manufacturing, so after speaking with him about the highlights of being involved in design and swimwear, we decided to work together.
AM: What can you tell us about this upcoming line and will you be showing at Miami Fashion Week this year?
AB: I decided to create my own brand and hired his company to do the private label for me. I don't want to give away too many details about my upcoming line, but it will be similar to the Aqua Bendita swimwear line. My line will have a variety of price points and will be made for all shapes and sizes. My goal is to be showing at Miami Fashion Week.
AM: A portion of the proceeds will go to which causes?
AB: I haven't selected which causes, as it may be a different one each season or may choose several causes to divide among. Hospice, Children’s Hospital, Cancer Research, Humane Society, Horse Welfare, our Military, etc. are all causes I am passionate about!
AM: How is it juggling your busy schedule as a model, USPA Ambassador, designer and the wife of NASCAR champion, Kurt Busch?
AB: It is definitely a lot to juggle, but Kurt and I have a commitment to make time for one another, family and friends. My tip to all trying to juggle a busy schedule is to try to take each day with a positive mindset and fresh start.
AM: Clearly, health and fitness are important to you, what are your go-to foods that you enjoy eating for energy?
AB: Depending on what the day may entail my foods may change. I try to look at food as fuel and how my body responds to it. I enjoy high protein meals that include veggies and quinoa or other high protein grains. Snacks include protein balls & protein shakes, apples with natural peanut butter & yogurts for when I need a fast option. I also avoid alcohol for optimal energy before games and trainings.
AM: With the holidays coming up, many people want great arms and legs which look great in cocktail dresses - what would you suggest adding into your routine in terms of working out?
AB: My trainer, Molly Deaton, is doing lots of bodyweight exercises with low weight. We always start with variations of plank to warm up along with pull-ups & pushups. She has me do something different things each training session, but we use the TRX a lot along with isolated holds for abs and legs. If you are looking for some great toning workouts check out some local classes that are offered in your community. It is a great way to work with a professional who can help you achieve those goals and have fun while getting in shape!
AM: Are there any other fitness methods that you do?
AB: I've recently gotten into Air Silks. It is probably the hardest workout I've ever done but is so much fun. Kurt and I also enjoy working out together.
Read more from the Nov Issue and see On the Field with Ashley Busch in mag.
Thanksgiving is this month and while many of us are looking forward to family, friends, food etc. This year, an extra amount of anticipation for the national holiday means the debut of NETFLIX/Spike Lee's 'She's Gotta Have It' which begins streaming on the network for this movie turned series. Rafael V DeLeon plays Manny Garciela and we caught up with him in Williamsburg, Brooklyn.
ATHLEISURE MAG: We've seen you in print campaigns and we know that you have acted in a number of shows/films, tell us about your journey in both areas.
RAFAEL V DELEON: Yes, I have! Well, the journey is still ongoing, but I’m extremely grateful for the opportunities I have been given so far. When I first moved to NYC, I worked the graveyard shift at a hotel. That was the bottom...I mean, “beginning” of the journey. lol
AM: Tell us about your role in Netflix/Spike Lee's 'She's Gotta Have It', how long were you filming and what was the auditioning process like?
RVD: I filmed scenes over the course of several months. The audition process was like any other; you go in, do your best work, and leave the room knowing you gave it your best.
AM: In your opinion, how has 'She's Gotta Have It' been tweaked from the world it existed in 1986 to now?
RVD: Well for starters, in 1986, social media didn’t exist. The integration of social media and cell phones are the two biggest tweaks. Other themes like: racial inequality, gentrification, feminine empowerment, and social justice were already top-of-mind issues for Spike...back in 1986. “Been Woke” as Spike would say.
AM: What did you know about this movie prior to auditioning and what are your thoughts on this now that you have played the part of Manny Garciela that plays the best friend of Mars Blackmon played by Hamilton's Anthony Ramos?
RVD: I was familiar with the project but had not seen the film prior to auditioning. I had done my research on the film and prepared accordingly though. My thoughts now are “Whoa. What an experience!” To work with creatives at the top of their game both in-front of and behind the camera is a milestone moment for me. You find yourself surrounded by so much talent it’s awe-inspiring sometimes.
AM: With 'She's Gotta Have It' streaming on Thanksgiving, how excited are you to be a part of this iconic series?
RVD: As excited as Spike was when the Yankees won the World Series in 2009.
AM: We know that you live in Brooklyn, where are your 3 favorite places to eat, workout and to grab a beer?
RVD: 1.) Eat- I really enjoy Archie’s Pizza in Bushwick (I hope they read this).
2.) Workout- Any playground basketball court. Always good competition there.
3.) Grab a beer - The Rookery Bar (I REALLY hope they read this).
AM: Do you still play basketball as we know that you played Division I at Temple?
RVD: Temple is not only Division I, but is the 5th winningest Men’s Basketball program in NCAA history behind Kentucky, Kansas, UNC, and Duke; but I digress. ;)
I do still play! A colleague of mine has pick-up every week (shout out to DG) and gets a bunch of ex-division 1 guys together for weekly runs.
AM: What's your personal style when you're going out to grab a drink versus when you're running errands?
RVD: Oh man, when I’m going out I try to dress in something that is comfortable, individualist, and on-trend. When I am running errands? Whatever is clean.
AM: What roles can we see you in next?
RVD:I have a few opportunities in the pipeline, but nothing I can announce currently. I will just say that I am excited for what 2018 has in store.
AM: With Christmas around the corner, what are you doing this season and where will you spend NYE?
RVD: I am spending the week leading up to Christmas with my family in Prince Georges County, MD and will be traveling to Costa Rica on the 26th through the new year!
AM: Tell us about charities that you are a part of?
RVD: I work closely with the Make-A-Play organization, Camp Ryan, and volunteer at a middle school in my neighborhood. Lending a hand in my community is something that is very important to me.
AM: Is there anything else that you would like to tell us that we have not covered?
RVD: I love playing Chess, day-trading stocks, reading The Atlantic, and watching critically-acclaimed films with my Somali princess. Oh, and I still haven’t beaten a local chess-master in Union Square.
Our shoot took place in Williamsburg, Brooklyn at the McCarren Hotel and Pool as well as the famed The Meatball Shop. You can watch Rafael V Deleon on NETFLIX in Spike Lee's, 'She's Gotta Have It' streaming now. You can also connect with him socially.
Twitter | @RafaelVDeLeon
Instagram | @RafaelVDeLeon
Facebook | /RafaelVDeLeon
We're big fans of The Meatball Shop at Athleisure Mag and it was fun to chat with their Marketing Director Natasha Miller about their history, menu, neighborhood locations and spirit.
ATHLEISURE MAG: Tell us about The Meatball Shop - what the concept behind the restaurant is, who are the co-founders, when it was created, and current as well as upcoming locations of this eatery.
NATASHA MILLER: The co-founders are Daniel Holzman (Chef) and Michael Chernow, a pair of childhood friends who opened the first The Meatball Shop location on the Lower East Side in 2010. Since then, they’ve expanded to open locations in the Upper East Side, West Village, Chelsea, Hell’s Kitchen, and Williamsburg. The Meatball Shop is all about eating responsibly sourced, delicious food in a fun, hip location.
AM: What are some of the signature dishes and cocktails that are available at The Meatball Shop?
NM: The beauty of The Meatball Shop is that you can put together any dish you'd like! But, some of our guest's favorites combos are definitely our Classic Ball (a mix of beef and pork meat) with our Classic Tomato over Spaghetti. Our Kitchen Sink Salad is also a big hit with our guests. Our cocktail menu changes seasonally, but I’d say our Moscow Mule is pretty classic (and delicious).
AM: For those who are vegetarian, can they also enjoy the experience at The Meatball Shop?
NM: Totally! We have vegan veggie balls that are out of this world, I like them best with our pesto, but they can be served however you’d like! We're all about cooking seasonally and are always changing up our awesome roster of veggies sides. Currently were serving sides like Roast Brussels Sprouts and Apples, Braised Kale and Tomato Soffrito, and Butternut Squash Sage Rissoto.
AM: If you haven't done so already, can you tell us about Sidepiece?
NM: Sidepiece is the bar connected to our Hell’s Kitchen location – you walk to the back of the restaurant, past the restrooms, through a little hallway, and you’re there! Sidepiece has a totally different cocktail menu and acts as our meatball test kitchen where we serve some super fun dishes like Pretzels Balls and Meatball Nachos, in a speakeasy-esque space. It can also be rented out for private parties too!
AM: With a number of locations in NYC, what is the thought of the aesthetic of the restaurant in relation to the location of the neighborhood that it resides in?
NM: The aesthetic of each individual restaurant definitely changes based on the neighborhood that surrounds it. We want each location to feel like its own restaurant - the Williamsburg location, for example, is more subdued and looks lovingly worn in, while the Lower East Side shop has a poppy-feel, with a deep navy wall coated in bright white metal meat grinders.
AM: We shot a portion of our shoot in the Williamsburg location of The Meatball Shop. What can you tell us about this particular location (when it opened, those who tend to stop in)?
NM: We opened up our Williamsburg Shop in 2011 and it's become a stable of Bedford Ave. We get a lot of neighborhood locals for sure but as the neighborhood has changed we're also seeing a ton of tourists stop in which has been really fun. We recently started serving brunch on Saturday and Sunday from 10:00am-4:00pm – this was the first location we started doing so, and it’s been a nice change of pace.
AM: What can we expect with the upcoming holiday season in terms of events or promotions taking place at The Meatball Shops?
NM: We’re just about to launch our latest SHUT skateboard deck design, which will be available on our website. We encourage fans of the brand to check out our other gear as well, like our Ballers sweatshirt, Ballerina Tee, and our jarred Classic Tomato Sauce- which can all be found at www.themeatballshop.com.
AM: What are the Co-Founders' favorite dishes at The Meatball Shop?
NM: Michael Chernow loves a Kitchen Sink with Veggie Balls and Pesto and Daniel Holzman loves a heartier dish of Pork Meatballs with Spicy Meat Sauce over Polenta with a Family Jewel on top!
AM: Are there new dishes (whether ongoing or seasonal) that will be coming to The Meatball Shop?
NM: We just started serving our Grilled Cheese balls in all of our locations this week – they sit like dumplings atop a layer of cream of tomato soup and are dangerously good. Right before Christmas, we will be bringing back our Jingle Jingle Balls made with venison and paired with a traditional Cumberland Sauce. We also have a killer Bread Pudding special for dessert this month!
AM: We know that you can buy The Meatball Shops' sauce and cookbook, are there other items that are available that people can purchase when they can't get to the physical locations?
NM: We love designing merch! In addition to our sauce and cookbook, you can find our "Balls" shirts, Grinder Snapbacks, and Grinder Carhartt Beanies at all of our shops. We also carry limited quality items such as our Hedley & Bennet Aprons, "Mini Meatball" Onesizie, and (Baller)INA Pink T-Shirts that you can find in our different shops!
Read more from the Nov Issue and see Raf's Gambit in mag.
We're pumped for November for a number of reasons as it marks the beginning of the holiday season, Thanksgiving and festive gatherings. Our celebrity cover is Rafael V DeLeon who is in the cast of NETFLIX original series, Spike Lee's 'She's Gotta Have It' which began streaming on Thanksgiving Day. We headed to Williamsburg, Brooklyn at the McCarren Hotel and Pool and The Meatball Shop as Rafael showcased some of fall's must haves in menswear as well as how it was to act in this iconic series that was a signature movie for Spike Lee, his basketball days at Temple, where he hangs in Williamsburg and more! This issue also includes an interview with Warner Music's LIGHTS who is not only a singer and songwriter - but she has accompanied her latest album with her own comic! We also talked with Ashley Busch - US Polo team player, global ambassador for the US Polo Team, Wilhelmina model and wife to NASCAR's Kurt Busch. We also made our way to our friends in Dubai to find out about next year's Sole DXB which is taking place in a few days. Of course, we have dipped a toe into holiday gift guides, this month's Art of the Snack gives you some tips on what to do with your Thanksgiving leftovers, we have our Athleisure List and a number of features that you have come to enjoy each month!
Read the Nov Issue of Athleisure Mag here.
PHOTOGRAPHY | Paul Farkas
This month, we attended an immersive experience with Anima Sana In Corpore Sano known as Sound Mind in a Sound Body - or better known as the 70 year old iconic Japanese brand, ASICS. This experience introduced a partnership and campaign between the sports performance brand and Grammy-nominated, DJ/producer, international entrepreneur and fitness fanatic, Steve Aoki, who serves as the face behind the I MOVE ME campaign in North America.
The campaign allows the brand to connect with new audiences in an ever-changing fitness industry and builds upon ASICS' core philosophy. I MOVE ME aims to bring people together and inspire them to be healthy and happy through movement.
At the event in the LES, guests enjoyed a large Jump Room with 180 degree cameras tracking their movements, and of course, Aoki also showed his movements on the trampolines as well.
The actual campaign is a sensory film that stars the DJ, set to his new Kolony track and reflects the correlation between his music and movement. In addition, their is an inclusion of energy, motivation and passion that he brings to whoever his path crosses. He also connects with other passionate people from Kinjax, Overthrow and Cobra Fitness Club.
The campaign is shot in his home in Las Vegas, in LA and in NYC. In addition, ASICS sponsored athletes - four-time World Championship Wrestler and 2012 Olympic Gold Medalist, Jordan Burroughs (U.S.) and World Champion track and field athlete and bobsledder, and three-time Olympian Lolo Jones (U.S.) intersect with the DJ as he appears during their training routines.
"I am really excited to work with ASICS, an iconic Japanese brand," says Steve Aoki. "My life is not only about music and fashion, but also fitness, nutrition and health. I'm really grateful for an opportunity to partner with an athletic brand that not only supports the same philosophy as me and allows me to infuse my DNA into the creative process, but is also aiming to inspire and encourage others."
You can see more on the I MOVE ME campaign as well as how it will roll out socially, in stores and beyond by starting with the 90 second film.
Whether you run obstacle competition courses or enjoy watching them on TV, I think we can agree that we're obsessed with this method of fitness that our friends and co-workers tell us about. We found out more about Rugged Maniac, the health benefits and how they compare and differ from other courses that are offered in this space.
ATHLEISURE MAG: What is Rugged Maniac, how long has it been around and how many races take place a year?
ROB DICKENS: Rugged Maniac was founded in 2010 with its first event in October of that year in MA. We now produce 30 events across the US and Canada each year.
AM: What brought you to Rugged Maniac and what is your role there?
RD: Rugged Maniac was founded by my business partner, Brad Scudder (CEO), and I (COO, CMO). We met in law school and we both worked as attorneys for a few years before embarking on this adventure. Brad was doing insurance defense litigation at a small firm in MA, while I was at a large international firm on Wall Street doing finance. We both grew up in rural areas and had spent much of our childhoods playing outside and participating in outdoors sports (skiing for Brad and surfing for me - I'm from coastal NC), so sitting at a desk all day didn't quite feel right. We both wanted to do something more adventurous.
I got an email from Brad one day stating that he was leaving the practice of law to organize an obstacle course race in his hometown in rural MA. I was intrigued and after some discussion I also left law to found Rugged Maniac. I'm the Chief Operating Officer and the Chief Marketing Officer, which means I manage a large part of the company's operations while also overseeing all advertising, design, and PR.
AM: What are the similarities/differences of Rugged Maniac versus other obstacle competition companies?
RD: Rugged Maniac is now the third largest OCR in the country behind Tough Mudder and Spartan Race. Our goal is to get everyone off their couches and outdoors having FUN with friends while being active. Our courses are undoubtedly challenging, but we're not going to shock you with electricity, make you jump in ice water, or punish you for not being able to complete an obstacle. It's not about being bigger, badder, and faster than those around you. It's about pushing your own limits while helping your friends (and strangers!) over the obstacles. This philosophy has made us the go-to event for people of all fitness levels, not just hardcore athletes. We also have more women participants than any other OCR. In fact, women make up 55% of our participants!
Speaking of obstacles, we pack more into our 3-mile course (25) than Spartan Race's 5k (20) and Tough Mudder's normal 12-mile course (20). We also put a lot of emphasis on the entertainment in our festival. We have a DJ on the main stage, a comedic emcee entertaining the crowd all day, a mechanical bull, pie-eating contests, dance parties, and plenty of craft beer. You simply don't see as big of a party at any other OCR.
As for Warrior Dash, they also focus more on the fun aspect of obstacle course racing, but they provide only 10-12 minor obstacles in a 3-mile course, which just doesn't measure up to what other OCRs offer.
AM: What are the health benefits to training for Rugged Maniac and how long is training for a race of this nature?
RD: Rugged Maniac is a 5k (3-mile) off-road run with 25 obstacles, each of which poses a different physical challenge. This means that your training has to include not only running, but climbing, crawling, jumping, and balancing - more of a total body workout than when preparing for a normal 5k or marathon. How long you have to train depends on (1) your race goal and (2) your current fitness level.
If your goal is to win the race (only about 5% of runners have this as a goal), you'll need to be able to run a normal 5k in about 16 minutes AND have the upper body strength necessary to complete The Ringer, Pull Your Weight, and The Warped Wall (see www.rugedmaniac.com/obstacles). However, the vast majority of our maniacs aren't "in it to win it." They come with a group of friends in order to have a ton of fun while challenging themselves physically. It's not about beating everyone else; it's about camaraderie and fun.
So if you fall into this category, you'll likely just want to be able to complete all the obstacles. For most people, this means working on your upper body strength and balance (The Gauntlet, Frog Hop, and Tipping Point). Again, how long it will take to reach that point will depend on your current abilities.
AM: How can training for this race be adopted throughout a person's life?
RD: There are no shortcuts to getting in shape, unfortunately. It doesn't matter what you're training for, you simply have to make exercising part of your daily (or weekly) routine - no excuses. If you want to be in great shape, you need to work out at least three times a week, with the bulk of that time being spent on cardiovascular activities with some strength training mixed in. You don't need a gym membership; you can get in perfect shape by running and doing cody-weight exercises, like push-ups, pull-ups, sit-ups, etc.
AM: Are Rugged Maniac courses the same and what's it like creating them?
RD: The obstacles at each Rugged Maniac event are largely the same nationwide (as are the obstacles for every other OCR brand). Think of an OCR event as a traveling circus, of sorts. Everything is packed up and shipped to the next location following each event. Variety comes from the differences in the venues; some are completely flat, some are on mountain slopes, some are in the desert, some are next to a lake. So the runner experience from event to event can vary quite a bit. Of course, we add a few new obstacles to our courses each year to keep things interesting (while retiring some older designs).
AM: What other events are produced?
RD: Rugged Races, the parent company of Rugged Maniac, also owns and produces The Tour of the Battenkill cycling event in upstate New York; the Costume Dash 5k (Halloween costume run) in Boston, Chicago, and San Francisco; and 16 other 5ks/marathons/half marathons throughout New England under the Loco Races name.
AM: What should we keep an eye out for within Rugged Races 2018?
RD: We plan to continue acquiring a variety of sports properties throughout 2018 as we grow into one of the country's largest event producers. We have some exciting opportunities in front of us so stay tuned for more announcements!
Read more from the Oct Issue and see Something You Should Know | Rugged Maniac in mag.
