AARMY involves the integration of three founders' unique expertise with a shared vision. Both Akin Akman (right) and Angela Manuel Davis (below) grew up training to become pro athletes and share the instinctive drive and authenticity that comes from all their years of dedication. They each combine inspiring mental conditioning with a strong physical regimen to bring out the best in the athletes they coach. Trey Laird adds his years of creative, marketing and branding expertise to deliver the full AARMY experience in a visually powerful and innovative style.

This fitness method launched September 2019 and its second location in LA opened in January of this year. In AARMY's studio their ethos is written on the wall: 'A trained force, a united team. A skilled group of soldiers ready to fight for what they believe in.' When working out, having this sense of community to inspire their guests is an empowering feeling while working on their goals.

With the combination of mental conditioning and physical strength training through a range of Bootcamps targeted to certain body parts, Cycle practice sessions for high-intensity cardio, Recovery and stretch, and dedicated inspirational programming are offered. Lift focus sessions will be added later this year. Athletes can personalize this mix of modalities to match their fitness goals.

Although both locations closed in March, AARMY immediately pivoted by offering multiple hours of live programming via Instagram Live, free of charge to keep their community strong and have done so for 150 days straight, non-stop. Phase 1 of AARMY's Digital Subscription App includes their content, their message and their movements in one place.

This app currently has over 20 new on-demand practice sessions that are uploaded each week. Additional features will be added this fall to the premium subscription. Guests feel like they are working out directly with the coaches. Music is a key component to the experience and comes from the world's top artists. The AARMY founders loved the energy and driving force of Boys Noize Cerebral track and are proud to have that as the soundtrack for all their launch films.

It's worth noting that a state of the art cycling bike will be released soon and although they have yet to release specific details on this, this custom AARMY bike will propel users to push themselves to A Higher Standard much like the brand itself. This development that has been done to the bike, reimagines what cycle equipment should look like as well as how it should feel. This will create a complete experience to those that workout on it and will be made available later on this fall.

PHOTOS COURTESY | AARMY