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Athleisure Mag™ | Athleisure Culture

ATHLEISURE MAG™ | Athleisure Culture
  • FITNESS
  • Food
  • Beauty
  • Sports
  • Travel
  • Athleisure Studio
  • Athleisure List
  • Athleisure TV
  • THIS ISSUE
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BEHIND THE SEAMS | WALTER MENDEZ

July 29, 2024

This month's cover has been someone that we have watched excitedly over the past years. He hit our radar in 2012/2013 and we were immediately struck by his design aesthetic that ensures that you are the conversation starter and statement in whatever room you occupy! From the craftsmanship, the visual texture, and passion of the designer, Walter Mendez and his Walter Mendez Atelier have been worn by celebrities, iconic entertainers, socialites, and more.

When it comes to designing, it's about creating a world and one that continues to evolve from season to season. We wanted to know more about how he got his start, his creative process, his approach to his RTW, couture, bridal and bespoke; his recent The Golden Cage Exhibition held at The Beverly Hills Hotel, what he's working on, and how he takes time for himself.

ATHLEISURE MAG: I have loved your work since 2012/2013 and certainly no later than 2014! So the fact that we’re chatting right now is definitely a moment!

WALTER MENDEZ: Oh wow, you’ve literally seen the journey and I am honored that you have been aware of my brand for that long! I think that everything that I say in terms of what this collection means to me, you’ll be able to understand a little bit more. So that’s really beautiful, so thank you!

AM: Well thank you! I’m the Co-Founder/Creative + Style Dir of Athleisure Mag as well as being a fashion stylist, so I have followed your work on Instagram and those who have worn your pieces. Your design aesthetic, your approach to bodies whether they are male or female is so amazing. I grew up in a family of designers and product designers. My mom was a couture designer and so I have such an appreciation for you and the space. So I know our readers are going to love it, but I want to tell you thank you for creating this and things that I have looked at when I was in an airport on my way to wherever or when I’m scrolling as I go about my day – the pieces truly transport me away to somewhere else and it’s a vibe! So I thank you for what you have done!

WM: Well thank you, it truly is appreciated. There are moments like yesterday when I was posting and last night I was going through photos it made me say wow. I’m genuinely so proud about what I have accomplished, of my craftsmanship, my aesthetic, my voice as a designer and I’m just so proud of what I know and what I feel that I represent. And not just what I represent to my family, but so many other people out there.

AM: When did you fall in love with fashion?

WM: I would have to say that falling in love with fashion really started early on. I remember being probably 4 or 5 and I just remember putting on my favorite jacket and what was so surreal to me in that memory is that feeling of that jacket. I just felt so cool and the minute that I would put that jacket on I felt that I was owning that room. I remember feeling that feeling and I knew that that was the essence that I wanted to capture in my designs. It was the essence that I want my clients to feel because it’s such a beautiful feeling. I’m sure that you can relate. You have an outfit where you can say, “I know I slay.”

AM: Oh yeah!

WM: I know that when I walk into a room, this outfit shows that I mean business. That feeling, that is the essence of my brand and the essence that I want to give every client of mine. That’s priceless. The energy that you’re able to control your entire day – when you feel good, you’re walking and you’re able to walk to the beat of your own drum, people notice. You attract a different experience.

AM: At what point did you realize that you wanted to be a fashion designer and then that you wanted to create your own namesake collection?

WM: I think that I always played with the idea of being a fashion designer and as someone growing up who didn’t have much, I found myself kind of wanting more. Looking back, I see the beauty in it and I always look at the fact that having nothing allowed me to dream of everything.

You know, we all have the things that spark our interest. We all have our things that we gravitate towards on a level of beauty. Because I’m just that type of person who loves that, I thought, “ok, I may not be able to afford it, and I may not be able to go out and get it, so I’m going to create it.” That’s really where my creativity flourished and I found myself being challenged. I remember my first dresses. I honestly barely only had one sewing class.

But I knew I wanted to play with fabrics and I knew I wanted to play with textures and shapes. So how those dresses came together, I don’t know, but they came together and I saw the vision and the look. It was just so beautiful to see my journey evolve.

AM: I love that!

How do you describe or define your design aesthetic?

WM: My design aesthetic in terms of modern day context, I feel that I design for the main character. For me, if I am dressing you, I’m dressing you to be the star. If you are coming to me, you are going to walk into that event and you are going to own the room. If you want to go to an event and kind of be low key -

AM: Then don’t wear your designs!

WM: Ha ha – I want to give you that full fantasy moment from the minute that you walk into the room and for everyone to want to know you, want to talk to you, give you compliments and for them to be in love with your essence. That is what I give my clients because I know the power and the importance of feeling good and looking good. It’s really about learning to get the most out of a special event. That’s really what it is. Everyone that comes to me, it’s for a special event. I know that the level of production, the level of experience that you’re going to – it’s elevated and more than your average day. I know that I can elevate it to another level.

AM: I will say that there are times when I am watching a red carpet or a music video, there is an ethereal quality whether you’ve designed something that is closer to the body or has various dimensions to it, I can tell when it is one of your pieces that I am looking at. I know it before the credit has been rolled or stated. You can just tell.

WM: Yes!

AM: It’s amazing, it’s absolutely stunning.

What was your feeling when you launched your first brick-and-mortar store? What did that feel like as it is such a huge accomplishment.

WM: It was such a beautiful feeling because for me, I felt that it gave me a home. It was such a beautiful feeling to feel that I have something that is mine and I am focusing on a legacy. Even looking back, in this moment now, I look back at that Atelier – it was beautiful. I’m so proud of it.

Despite being in a different situation than I am now with the level of clientele obviously, my world knowledge, my fashion knowledge – I literally have always tried to make the most out of everything that I have. That is always the advice that I have to myself. It’s about being creative and how do I take it to the next level? How do I challenge myself?

AM: How do you get inspired for each season the you create or for that which is bespoke? Where do you start pulling from?

WM: When I design the collections, I always pull from almost a point of my own personal journey of where I am in that time. So, I always have a lot of self reflection. So what’s my outlook in life, what am I excited about, what intrigues me, what fantasy world would I want to go to next? It’s all a form of a little bit of manifestation and a little bit of a form of intrigue/interest. Like for example, prior to the Golden Cage, I did the Odyssey Collection. For me, I looked at it and at that time, I had traveled the world and I had seen so many beautiful places and it was like, what’s next? So it was the idea of playing with a bit of an outer space world evolved. I started being inspired by different stars, three dimensional Saturn rings, the idea evolved from that and I wanted it to feel modern and sleek and sophisticated – but for it to still have this element of wonder.

That led me to The Golden Cage where I felt that I could do an artistic reflection of my journey. I wanted it to be a love letter to the younger me.

AM: Do you ever look at a fabric – sometimes from a stylist perspective, I see a fabric, a handbag etc and that notion gets stuck in my head and I think about how I can style around that idea for a look or series of looks for an editorial. Have you ever had a nagging item that eventually found its way to being part of a beautiful collection?

WM: Yes and that happens very often! It happens all of the time. Sometimes it can be a physical item that I end up using a prop or it can be a particular movie or music or a certain film. Anything that is able to evoke emotion in me can be used as a form of inspiration. For me, it is so important to capture that essence and then it just evolved. It evolves when you put the different pieces together, it evolves into the next level. For me, it’s like how does this go into a movie – let me create the characters – let me create the story of how can I make all of these dresses that are very much so different but are still part of the same story.

I’m often my very own movie producer, casting director, costume designer, and then it all just makes sense in my head.

AM: You have created this brand that is so coveted by so many people. It’s luxury, it’s on the red carpets, in divas’ residencies, it’s on celebrities, socialites – what does it mean to you to have that kind of impact with the people that want to wear your work and want you to be part of their story when it’s their moment?

WM: It’s truly surreal, it’s a blessing, it’s a privilege. I love what I do and I am so proud of what I do, but I am also blessed that the people that believe in me are able to not just want to wear me, but to be part of my story! I understand that every single client when they are coming to me whether it's a red carpet, an event, a gala whatever it is – I know that you are coming to me because it’s a special moment. The fact that you are choosing your special moment to share it with me and my designs, that to me just speaks volumes.

AM: Obviously you’re known for your RTW collections, couture gowns, and bridal. I love that you were quoted saying that, “fashion was meant to be custom made.” I love that and agree it is such a privilege to have something made with me in mind. Tailoring is always key. Why should people understand this and the importance of tailoring, investment pieces as opposed to spending on items that are not constructed with us in mind and in many ways are throw away.

WM: Yeah, it’s important for me to communicate the fact that fashion is meant to be custom. Because I feel like it is almost a fogotten fact. When you think about history, traditionally, royalty – everything was custom made.

Even if you weren’t royalty, you would get custom made because things weren’t mass produced. The challenge with mass production is that we all have different body types. I mean as a person, one arm is different than another. We are custom built as people. We have individual stories and we have individual needs. So even the girls that are the same weight size – one can have a little bit of a shorter torso, one can have a longer torso -

AM: One boob is bigger than the other.

WM: Yeah there are so many details that are just custom to your body. So when something is mass produced, they’re trying to find the middle ground. They’re looking at hopefully the most amount of people that can buy it. So if you’re off slightly by any way, it’s never going to fit. There is nothing more important than a tailored piece for you.

AM: One of the things that I was talking about at the beginning – I’ve always been a fan of your social media. I love how it’s about you, your line, your collection. I love seeing you with Olivier Rousteing, Creative Director of Balmain, and your account reflects such a vibe of authenticity, this world of luxury, globetrotting, etc. How important is your social media to your brand to showcase to those that are your clients, potential future clients, friends, or people who are simply conduits that can refer others to you?

WM: I like my social media, because to me it’s more than ever, I want to be a beacon of representation for my people. I love sharing all of these experiences because I want to show other people who maybe are from my same background, same challenges, or just not your perfect typical white picket fence All American life – there are people like us in those spaces. These spaces are for all of us and I always tell my family, especially my cousins, and my friends that my success is your success. I want to prove to you all – people like us that we can be in these spaces as well. I think that some of is is being done for the inner me. I literally grew up thinking that someone like me a POC would be in these spaces.

Growing up for me, every brown person that I knew, they weren’t in a place of status or those positions. So growing up for me, there was a period of time where I wondered, “can I not get there?” Is that not how it works? More than ever, I want to highlight to people that I want to show them that we can get there. You can get there and you can do it wherever you want and you have to believe in yourself. We have to start somewhere.

AM: If you don’t see it, it can be hard to visualize for some people when they don’t have a road map. You do have to start somewhere. You have to put in the work and you can have this lovely life.

WM: Also, besides representation, in addition to my skin color, I also look at all of the queer youth to show people in the LGBTQIA community that there are people in positions of status, in positions of wealth and in environments of wealth. We don’t see that enough and I want to show people that everything that makes you, you can make it into what makes you strongest to what makes your career and to be successful at it is what is truly a blessing!

AM: Tell me about your fashion exhibition at The Beverly Hills Hotel. It looked stunning as I have seen the pictures as well as coverage on this. Why did you want to do this, what was the idea behind it, and how long did it take you to do as it was like a Met Gala Costume Institute’s Exhibition. (Editor’s Note: The Met Gala is the first Monday in May and is the Oscars for fashion. It launched in 1948 and was the brain child of fashion publicist Elanor Lambert who played a key role in launching NYFW. Although it has evolved since it’s inception, it's current iteration includes a red carpet with noted celebs dresses by designers that attend this event in a specific theme. The Met Gala is a charity and fundraiser for The Metropolitan Museum of Art’s Costume Institute. The Gala has traditionally been timed to mark the opening of its annual fashion exhibition. For 2024, the Met Gala’s dress code was The Garden of Time and the exhibit for this year is Sleeping Beauties: Reawakening Fashion and can be seen at the Museum and features 250 rare items from the Costume Institute’s permanent collection. The exhibit spans over 400 years of fashion history and includes Schiaparelli, Dior, Givenchy, etc. This year’s exhibit will include 3 main zones – Land, Sea, and Sky which pays tribute to the natural world).

WM: So the reason why The Beverly Hills Hotel was the place that I wanted to have that moment was that I have always been inspired by the 1957 Cadillac ad that was shot at The Beverly Hills entrance. I’m sure you know what I am talking about based on that reaction.

I have always seen that photo as such a glamorous moment in life. I have always been allured by it. I have always gravitated towards it so when it came to creating and curating an event for my next collection, I felt that I would use that moment of inspiration. I need to give my people that moment in a modern day life. To be able to be someone who looks up to the entire Metropolitan Museum and what they represent, an event like the Met Gala, I needed to make sure that whatever I deliver was up to that level because I know that I can. I know that I can, I know that I deserve it, and I know that my clothing is worthy of it. I know that my clothing is meant to be in those spaces because I see my work as my art and I know that what I can do, nobody else can do. I am truly and authentically me in my essence and in my work. It’s a mixture of me being so proud of my work and me being educated and making sure that what is being presented is not only going to impress me, my family, and my friends, but is also going to impress my clients, my peers, and anyone in the fashion industry. Because to me, it's such an honor to be able to get the feedback from people that know what they are talking about to be like, “wow, I’m impressed.”

AM: It was stunning to see it. What did it feel like to be in the room with everyone from your friends, family, clients, etc. to toast you like that as well as this body of work?

WM: It felt like the different dimensions of my spirit were coming together and being acknowledged. Like I was being celebrated for my creativity while also being comfortable in my skin, in my queerness, in my creativity, in my aura while celebrating my family and being a beacon of light for everyone that has not only paved the way for me to be there but also paved the way for people who will walk after me. To me, I want to be that leading force and to show people, if I can do it, you can do it. You just have to believe in it and you have to work hard. You have to be consistent because this just doesn’t happen overnight.

That’s why I am so appreciative that you love and are aware of my journey because you have seen the elevation of my work, my craft, and my dedication.

AM: And consistency.

WM: Yeah, you have to wake up everyday and give it your best. I always believe that it doesn’t matter how fast you are moving, as long as you never stop moving. As long as you can say that you are better than you were yesterday, that is all that matters.

AM: Absolutely – 100%!

What is the next project that you’re going to be working on that we should keep an eye out for?

WM: That’s a hard one! There is a lot going on, but I do like to be mysterious as I always like to surprise people. Even for this event when I was sending out the invites, it was “you are invited to the Walter Experience.” So many people like my close friends, were asking what it was, what it meant and I told them, it’s a Walter Experience – when you get there, you will know! I wanted it to be an experience and a moment where I could show me and the way that I process things and it’s such a complex way. Even when I was working on the set design with the team and Butterfly Floral, I was like, “it has to be bigger, it has to be grander.” They were trying to process it and asked me if I was sure. They wondered if I wanted things so giant.

AM: Yes!

WM: And I was like, “YES!” It is important for me to have people to be able to look up because that is a moment that for me, reminds me of my childhood. Always feeling like I was looking up and having that sense of wonder and exploration. Because this was a love letter to my inner me, I had to give that perspective.

AM: I’m sure you’re coming to the end on working SS25 in terms of the collection side. Are you going to be showing here in NY, are you going to be showing in LA – what can you tell us about that?

WM: I can definitely tell you that that is what we are in talks on with the team. It’s really amazing to see not just the response here in the States, but also the international response from other fashion capitals of the world. To hear them tell me that they love what I do and that they would like us to show there and to be part of their calendar for Fashion Week. It’s so surreal because every season that I come out, I am so excited to see the Fashion Weeks around the world and to have them now that these companies and production companies now want me to be part of those Fashion Week calendars it’s a blessing! It just makes me so happy because those moments it's so much but in a blessing! It just makes me so happy because those moments it's so much but in those times I come alive! I know that I am meant to do that. Something comes over me and I just get comfortable in those spaces.

The fact that I am able to do what I love and be authentically me and then be able to produce art that is so widely celebrated, it’s such a beautiful feeling.

AM: You have worked on so many dresses so I know this will sound difficult. Are there 3 that stick out in your head? Whether it’s the dresses themselves or a moment that generated making them, or the clients themselves? Are there 3 moments/dresses/looks in your career where you were like, yes this is what I really love?

WM: Yes there are 3 and yes it is very hard to narrow it down to that. I’ll pick 3 that have just felt like full circle moments for me and have just touched me to my core. Because to me, now I am at a position where it’s very important for me to always celebrate that child and celebrate that inner child that dared to dream because that’s literally where it all started.

I would say that one moment that was really special was the first time that I dressed Beyoncé (Mufasa: The Lion King, Homecoming: A Film by Beyoncé, Renaissance: A Film by Beyoncé) as it happened on my birthday. I just remember sitting there thinking that Queen B just redefined my brand! I will forever remember not just my birthday, but the first time that I got to dress her. It was a beautiful moment because the first that that I got to dress her, it was the first reveal post twins. All eyes were on her and everyone was watching. So to be able to design a piece for her that not only made her comfortable but also made her look absolutely stunning, it was a huge moment where all eyes were on her and to be part of that was just amazing and it was a blessing. So that would be one of my absolute favorites.

Another favorite piece that I absolutely loved was working with Mariah Carey (Precious, The Butler, Girls Trip) for her Vegas Residency and to see my gown on all of the billboards all over Vegas and even here in LA the billboards promoting her. That residency in Vegas was such a surreal moment because I had a flashback to the younger me when I was in 7th grade in my ESL class because English is my second language. It hit me because I literally picked Hero by Mariah Carey and that was the song that I chose to translate to present it to the class!

AM: I love that song!

WM: I had completely forgotten about that and then it didn’t hit me until that moment. I went to the opening night of the residency and she closed the night with that song. It was such a beautiful moment for me to get to experience and for me to be able to look back at that little boy and think, wow. The journey to go from that moment in my life to this one! It was just a full circle moment. That was a really special moment.

Then the third one, I have to say that that one is hard. There are so many special moments. I mean there are so many people. I am going in between Selena Gomez (Only Murders in the Building, Selena + Chef, Selena Gomez: My Mind & Me), JLo (Enough, Hustlers, Atlas), Paris Hilton (The Simple Life, Paris in Love, This is Paris) – there are so many moments! Even my Oscars moment last season was so special. It’s really tough!

AM: I recognize that as I knew it would be!

WM: There’s also 2 epic Beyoncé moments!

As a whole, I remember growing up as a kid, I had all of these posters of singers. Remember those tabloid magazines like J14? I had all of these posters of these celebrities over my bed. Every celebrity on that wall, I dressed! Like Britney Spears (Kenan & Kell, Will & Grace, Crossroads), working with her was such a beautiful experience for me because my first exposure to American music and the English language – I learned to speak through the voices of beautiful talented artists like Beyoncé, Mariah, Britney and now here I am at a point where they believe in my art.

AM: You have left such a mark on the fashion industry, what do you want your legacy to be?

WM: I think that my legacy is wrapped in the word authenticity. I really push all of my clients that I dress and I do it with the way that I present myself and people really finding their true beauty and authenticity. We all know what we want.

When we’re all going somewhere and we know what we want, we say I want to wear this, I wish I could wear that etc. We know what we want and sometimes it’s a matter of being afraid or not wanting to do too much and some people wonder whether wearing something will get people talking. But you know what you want so if you know what you want, why not?

That is what I want my legacy to be. I want it to be about authenticity. So when people come to me, I tell them to tell me what they’re dreams are. I want to be let in and no limits so I know the vibe, the essence, and who you are as a person. What do you want to show? Forget what people are going to say – it’s about you – what do you want? I try to do that with even the way that I dress. I dress for me and I’m not trying to follow a trend or to be like anyone else. I’m doing me and that lets me radiate on my own terms and on my own level.

AM: As someone who I know your schedule is always packed, when you’re not designing or working on the next project, how do you take time for yourself? Do you find that time because I know when you work for yourself it’s tough to turn it off and we have to figure out ways that we can focus on ourselves so that we are infusing our energy back to us. That way we can be our best selves for everything that we are doing?

WM: I do try to make it a time to give time for myself. I do know that it takes a lot whether I’m meeting with my clients or I am going into fittings. I invest all of my in my work and with people so it’s very draining, but I always make it a point to make sure that I have my me time. My gym is in the mornings, my yoga classes, those are my me times. I try to make any moment that I can with me – even if I am just walking around the city. I put my headphones on and I put a song on that makes me feel good. I am runway walking down the street – that is me! It’s just what brings me joy, it clears my mind, and it sort of allows me to process it. Because despite it being a lot of work and very demanding, and a lot to process and deal with and manage because I have a large team at the Atelier from pattern makers, sewers, hand beaders, and teams of assistants, the PR team, the Social Media team – it’s a lot to drive the energy of my village. It takes a village, but to me, I am in charge of driving that energy and it’s very draining. Now when I say draining, I mean it in the most loving way. To me, draining is not a negative word. It’s sort of like, if you love to run marathons, it’s going to be draining – but you love it! But I always make it fun. This is fun. I live in a fantasy world. Because I love it, I find those me moments in there.

AM: I totally get and feel the same way!

WM: Even talking to you right now! I’m having fun!

AM: That’s the thing! We get to do so many things and to engage with so many people that you may feel tired, but when you love what you’re doing you’re always able to dip into that well. Somehow, you figure out how you can refresh yourself.

In this industry and I know you know of people like this as well, they went out for something that they wanted to do, it didn’t work out and then they either stopped or soured on the experience. Then there are those such as yourself that wanted it, found a way, and they are living exactly what they wanted and I always find that to be amazing and energizing as I love knowing those stories especially when it’s from those that I have admired their work from their beginnings and have been able to see that trajectory over time. It’s such a vibrant community to be part of.

IG @waltercollection

PHOTOGRAPHY CREDITS | FRONT/BACK COVER, PG 16 Chris Martin | PG 19, 20, 23, 24, 28, Alex W Photography | PG 31 - 34 for 9LIST STORI3S Kelly Balchim |

Read the JUN ISSUE #102 of Athleisure Mag and see BEHIND THE SEAMS | Walter Mendez in mag.

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In AM, Fashion, Jun 2024, Style, Celebrity Tags Walter Collection, Walter Mendez, The Beverly Hills Hotel, The Golden Cage Exhibition, Fashion, Style, Couture, Fashion Designer, Designs, Menswear, Womenswear, Season, Beyonce, RTW Collection, Bridal, Britney Spears, Olivier Rousteing, Balmain, Met Gala, Met Gala Costume Institute's Exhibition, NYFW, Schiaparelli, Dior, Givenchy, Cadillac, 1957 Cadillac, Metropolitan Museum, SS25, Mariah Carey, Vegas, Selena Gomez, JLo, Paris Hilton
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NEW YORK FASHION WEEK FW2024 EDIT

March 23, 2024

This month, we attended a number of NYFW FW24 shows which is a great way to see the upcoming collections from an array of designers that are on our radar. We kicked off the season with New York Men's Day - NYMD on Feb 9th that presented its 21st season of 8 designers between the morning and afternoon session at Location05 in Hudson Yards.

NYMD | TERRY SINGH

We started off with Terry Singh's presentation with his namesake collection for his menswear brand that launched in 2014 and is based in NYC. Terry was raised in NYC and began working in the fashion industry in the '70s. He also took some time to go to India where he immersed himself into Indian culture as well as meditation. He returned to the city with his shift in how he approached his life and wanted to take what he learned to bring it to make his mark in fashion.

Terry feels that, "this collection resonated with the narrative of my odyssey, visually manifesting the metamorphosis that defines who I am today."

The collection included a number of pieces that included blazers, outerwear, structured skirts, intricate fabrications and coordinates. It was a rich tapestry that allowed us to see where menswear as well as genderless looks can be elevated for gala and soiree looks.

IG @newyorkmensday

@terrysingh.nyc

PHOTOGRAPHY COURTESY | PG 98 Terry Singh

NYMD | Y.CHROMA

The 4 designers that presented their collection in the morning of NYMD, showcased collections that included suiting and eveningwear. We were also excited to check out Y.Chroma, founded by Max Israel! This brand was founded in 2023 in Lisbon, Portugual.

The collection is focused on male midlife re-invention with a customer base of 40+ and want to wear vibrant hues. The European crafstmanship was evident in seeing this collection and we truly enjoyed the unique textiles that were included in this show and still presented a youthful collection that we could totally see being worn by those that are outside of the intended demographic. We love how they embrace midlife reinvention and the universal appeal of this brand!

IG @y.chroma.apparel

PHOTOGRAPHY Courtesy | PG 101 Y.Chroma

BACKSTAGE PRABAL GURUNG

We left Location05 to pop out to cover Backstage at Prabal Gurung who showed at the Starrett-Lehigh Building. Being backstage allows you to see how the inspiration for the designer's vision comes together for the hair, makeup, and nail teams.

The inspiration behind Prabal Gurung's comes from the loss in his home country of Nepal where he created silhouettes that offered a balance of warmth and melancholy through tactile fabrics that were sculpted and ethereal.

“It was to give into grief,” Gurung said backstage. “That was a new thing for me, but I decided to give in simply because that was the only way that I could go through it, which took me back to my father’s side of the family — which I normally have stayed away from, to be completely honest — and it led to these images and everything. It was just so cathartic and so healing, so I brought this to life because it gave me comfort.”

To merge the gravity of the somberness of the inspiration of the show, there was still a balance with his signature feminine styles by incorporating fringe and drapery. These ethereal elements gave a sense of uplifting ones spirit.

The apparel that hit the runway was supported by a glam team that worked with the models, Super Models such as Precious Lee, and celebs such as Sarita Choudhury (Homeland, Blindspot, And Just Like That...). We had the pleasure to chat with Celebrity Nail Artist, Gina Edwards who is the Kiss Product Inc U.S/Canada Brand Ambassador and Lead Nail Artist for this show. In addition to her role with these products, she has worked with Chanel Beauty on a Valentine's Campaign, she was the manicurist for Nicole Kidman for her Balenciaga Ambassador imagery, and was the manicurist for Vera Wang for her CFDA Award to name a few.

We wanted to find out how she extended Prabal's vision into the nails that worn by the models who were part of the runway show.

ATHLEISURE MAG: We always love going backstage to see the magic come together and we've been watching the models as they're in prep to hit the runway. We know that you used acrylic nails to create this look. Can you tell us more about this?

GINA EDWARDS: For the show, we used these acrylics in nude in XXL and we stiletto’d it out to be coffin shaped. We just created the color over it to give it that exclusivity that is the theme of this show. The look whether it’s the red or the silver is a bit of a moonstone/cat eye effect. When you look at it one way, it has one color and then another, you see the other one. It’s a bit of a haunting effect and that ties into the makeup that has that smokey and sultry look to it. So the nails really add to that vibe. It’s amazing to see how everything comes together. The designer has a vision and he explained it to the glam team of hair, makeup, and nails. So we came up with this idea and everyone loves it and along the way, you tweak it to get it to where you see it today.

AM: How long did it take for you to arrive to what we’re seeing on the runway for tonight’s show as it’s a collaboration between Prabal's vision of where he sees it and how you’re interpreting the theme?

GE: Well, there was about 2 weeks when you’re having the conversations and when you land on what you think will work and then you get the products in and to be able to create what has been decided on. Once you select the teams that will actually execute it, I would say it’s about 5 days.

The elusive nail which was the theme for the show was inspired by the experimental use of fabrics in Prabal's collection. The magnetic, cat-eye finish on the KISS nails really merge that eccentric and elusive element together to create that haunting look which is in keeping with this collection which is known as, Fragmented Memories.

AM: Oh wow and there’s so much work to build the nails!

GE: Oh yeah, I mean, shaping takes the most time! I mean shape is everything when it comes to the nail. You have to shape the nail, look at, then look at it from the birds eye view. It looks one way when you see it from one standpoint and then another and then, this nail isn’t on you so it’s a lot of work to really articulate the nail.

You can get The Magnetic Effect Manicure at home which is one of the hottest trends from the runway. Using KISS Gel Fantasy Magnetic collection in style Ruler or imPRESS Color Press-On Manicure in style Red Velvet you too can rock these stunning nails from Prabal’s show in minutes. These ready-to-wear styles are easy to apply and last up to a week.

HOW GINA EDWARDS CREATED THE CUSTOM-DESIGNED RUNWAY LOOK:

• Step 1: Select and size KISS Salon Acrylic Natural Nails in style Crystal and shape to stiletto

Natural Nails in style Crystal and shape to stiletto

• Step 2: Apply nail glue to belly of the nail and natural nail, then press down gently, repeat x10 nails

• Step 3: Apply a coat of your favorite magnetic color and use magnet on both sides parallel to the nail. Cure each finger for 90 seconds

• Step 4: Apply second coat and use the magnet again to see the glass like effect on the nails. Cure for 90 seconds.

• Step 5: Add top gel coat and cure for 60 seconds.

IG @prabalgurung

@ginaedwards_

@kissproducts

PHOTOGRAPHY | PG 102 + 103 Go Runway.com

After spending a few hours at Prabal Gurung's backstage courtesy of Gina Edwards and the KISS Products team, we made our way back to Location05 for the second session of NYMD and the designers that were showing during this presentation.

NYMD | THE SALTING

Designers Michael Ward & Manel Garcia Espejo founded The Salting, a menswear/womenswear brand in 2018 and is based in NYC. With their second presentation at NYMD as well as being recently inducted into the CFDA as interim members, they are carried in approximately 20 locations in the US and Canada including Bergdorf Goodman.

They're fabrications are globally sourced with sustainable mills and all of their tailoring is done in the US. This design duo has an extensive background in fashion design in the luxury space.

This season's collection's inspiration is On The Waterfront and has an aesthetic that honors longshoremen and dockworkers with its use of buffalo checks, plaid, tweeds, chalk stripes and more. Even their sportswear showcases their tailored DNA and we enjoyed their classic pea coats and other structured pieces.

IG @thesaltingnyc

PAS UNE MARQUE

In 2018, Sean Coutts founded menswear label, Pas Une Marque in Paris. The brand's entire manufacturing takes place in Peru. Within each of their collections, they work with a number of artists to tell their brand story. Printemps, the first department store in Paris, carries the brand. We loved the outerwear that was included in this show and can't wait to see more from this brand.

IG @pasunemarque

We had a bit of snow that hit NYC, but with 2 shows that we had been looking forward to from 2 Project Runway alums, we were ready to be dazzled by their NYFW FW24 collections.

BISHME CROMARTIE

The afternoon of Feb 13th, we made our way to The Ritz-Carlton New York, NoMad to see Bishme Cromartie's NYFW FW24 presentation. We first learned about Bishme when he competed on Season 17 of Project Runway where he came in 4th. For Season 20 of Project Runway All-Stars, he came back and won! It was amazing to see a number of our favorite designers across the season on this show and the ability to see Bishme push the boundaries of Avante Garde to his self-proclaimed, Street Garde, has been a great evolution.

His brand has been worn on a number of red carpets by Michelle Williams (American Soul, Wrath: A Seven Deadly Sins Story, Kingdom Business) of Destiny's Child, Chloe Bailey (Grown-ish, Swarm, Praise This), and Jennifer Hudson (Cats, The Jennifer Hudson Show, Respect), to name a few.

This presentation had a palette of red, white, and black and spanned from elevated streetwear all the way to red carpet looks during Awards Season.

When asked about where the inspiration from his show came from, he shared, "I further explored my obsession of mixing Streetwear with Avant Garde designs. Striking, feminine and bold shapes paired with a variety of coats, edgy tops, form fitting and dramatic gowns. I continued to define what “Street Garde'' is by staying true to my aesthetic and testing new ideas. I wanted the collection to feel strong, effortlessly sexy, masculine, and feminine at the same time. The collection showcases the Bishme Cromartie woman who is ready for change, constantly on the go and loves to stand out, no matter where she is. This season we are entering the Batrix."

IG @bishme_cromartie

PHOTOGRAPHY | PG 104 - 108 Paul Farkas |

LAURENCE BASSE

We ended our NYFW FW24 shows the evening of Feb 13th with Project Runway alum, Laurence Basse who was a finalist in both Season 15 as well Season 20 for Project Runway All-Stars. We have been a long time fan of her mastery of leatherwork and in seeing her first solo show at The Paramount Building in Times Square, we were thrilled to be able to talk to her in detail about how she got into the industry, her namesake line, her NYFW show, and what we can expect from her as she continues to push the envelope of her brand.

ATHLEISURE MAG: It is such a pleasure to be able to talk with you as I’ve been a fan of your work and aesthetic!

LAURENCE BASSE: Thank you so much, thank you! I really appreciate you having me.

AM: Of course! I have been a fan of yours since I first saw you on Season 15 of Project Runway, and just your artistry, the way you work with leather, your style, and attitude – everything about you is definitely Black Girl Magic.

LB: Oh I’m trying, I’m trying.

AM: Oh no, you are not trying, you are doing!

So you got your start in the industry as a model. You have modeled with BENNETTON, Jean Paul Gautier, and you have been in French Elle as well as Cosmopolitan. You did this for 15 years, what was the moment that you realized you wanted to be a fashion designer.

LB: Well I mean, this is the narrative in the streets, but really, I went to fashion school in Paris before I was even modeling. I started fashion school when I was 17 years old. So from 17 – 22, I was in fashion school and I started modeling when I was in Paris I think 3 years into fashion school. It was just there and I thought, “why not?” I used that to then move to the US and it became a 15 year off and on.

AM: Where did you go to school?

LB: I went to school, my first one was in Normandy called Elisa Lemonnier and then I went to another school in Paris, an art school by the same name at the 12 Arrondissement.

AM: When I first saw you in Season 15 of Project Runway, I was just blown away by what you did throughout that season. What drew you to compete on the show?

LB: You know, let’s just say that I never casted for the show. I never did. I quit modeling, I was in LA, I was bartending, and I had my studio, but I was like, ok, since I didn’t do the designing the way that they are saying which is you get out of school and you go work for a brand, and I didn’t do that. I was modeling, traveling, and living my best life.

So at this point, I was 35, I had started this thing, but how do I go from zero to 50 at least? I had a friend of mine that was a Super Model back in the days in France and she actually reached out to me a year before my season to do the French version of Project Runway in France, and I said, "hell, no! I'm not doing a reality show blah blah blah boom boom boom – not when it comes to designing.”

Time went by and I got an email after that from the US. They told me that they were casting for Project Runway. My first reaction, “hell, no!” I’m not doing this. But my friend was with me and she was like, “Laurence it is a good opportunity and you should do it.” I didn’t say no. I literally waited until the deadline. If the deadline was like Mar. 30th at midnight, I waited until the deadline to submit whatever it was that they were asking me.

Then they called me back. I didn’t know that they had already had a casting in the US. So I thought that I was going in for the casting, but it had already been done. I went straight to the final 2 appointments that they had before they decided on who they wanted to have on the show. I went in and I brought in like 10 pair of clothes and they loved it and after that, they asked me to come in the next day. The next day was a whole hour – hour and a half interview. That’s when they say, ok we know you can sew, we love you, but as far as your personality, they have to figure that out.

I did my interview for a little over an hour and it went well I think. I was good! The lady told me, “Laurence, if you made it this far it means you’re perfect for this show. But If we do not cast you for this season, please come back next season.” I told her, “I won’t be coming back.” If I make it, great and if I don’t, I’m still happy. I literally left the casting and I literally left the casting and I was going to my car in LA and I was like dancing in the parking lot. It was an investment for me. It’s already mine and if not, it’s ok too. Then they called me and that’s how I made it onto the show.

AM: I’m glad that you did because the moment you started creating dynamic pieces and watching how you work with leather beyond what I have seen anyone else do – it was phenomenal to watch. As a fashion stylist and someone who has grown up in this industry from a young age – watching you make leather do things that we don’t think that that fabrication supports usually, I was like, “where did this women come from?” I became obsessed and it was thrilling to see you be a finalist on that season.

LB: Thank you!

AM: And then when it came to Season 20 that aired last year with Project Runway All-Stars, what were you thinking about coming back to this crazy environment of a competition show?

LB: Oh yeah, it’s definitely crazy!

So basically, the first time that I went, I didn’t know what I was expecting. I went in and I thought to myself, I am going to win. There was no other option and then I didn’t win. So I went home and I thought, “what am I going to do now?” But God has other plans. With the show rolling, it just jump started my career. I have just been going ever sense since that. It did a lot of things that were great for me. So when the second time came around, I thought, never again would I do a show like that. Right?

AM: Yeah!

LB: But, the only reason and again, they came back and said, “Laurence, do you want to jump on a call? We’re thinking of doing All-Stars.” I said sure and got on the call. But I wasn’t like, “yay!” I had to pause and think about it. Like I said, it did great for me, they have their own agenda and I went in with my own. Even when I accepted to do it, and I did it because it was All-Stars. It was about the contestants coming back to compete for something bigger. So I was like ok, this can’t hurt me and it can only reboost the machine. So I went in and I remember I said, “my head said that the best position for me to land was to be a runner-up.” Technically, I don’t want to win because I don’t want to be tied into anything.

But my ego, wanted to win the whole thing. The ego is the one that got hurt, but everything happened the way that it was supposed to happen. I did what I wanted to do and it was ok.

AM: Well, you turned out amazing pieces yet again!

LB: I was like, keep playing in my face!

AM: I love it!

So why do you like working with leather? Your mastery of leather is just insane.

LB: Thank you!

Well, I’m self-taught when it comes to leather. But my background is really haute couture, making the dresses and all of the extravagant things that people like to wear. I was like, everyone is doing this – a lot of people are doing it. I wanted to be different. I don’t want to be in the norm. I wanted to know what was out there that I could do and work with that I could separate myself from most designers. So I was thinking about leather for 2 reasons. As a child, when I was younger, leather was – when I would look at people who owned leather, they were rich. It was something that, yes I wanted it. But I couldn’t afford it. Then, before that, I love luxury. All of the stuff that I love when I go to the stores, it gives me a real headache! Because it’s $5,000, $6,000, and $10,000! I’d look at it and I’d say, “I can’t do it!” So I decided let me teach myself how to do this and I am going to do it better and I'm going to do it as a challenge to myself. I thought, “ok, all the stuff that I love the Balmain, Saint Laurent, the Gucci, the Tom Ford – it’s over overpriced,”, but look who’s talking now?

It's overpriced, but I’m going to one day sell my stuff at the same price as those people. I’ll be up there with them and that was the bet to myself. So, then leather when people think about it, they think it’s rigid and that there’s not a lot of what you can do with it. But for me, I was like, I’m going to get in there – me and leather are going to have a talk and we’re going to get to know each other. Now I know leather pretty well and I work it like it’s any kind of fabric. There’s no limitation to it. If you want a wedding dress, I’ll make your wedding dress in leather. If you want a flowy skirt or whatever it is, I just don’t want to put limitations on it.

AM: Well you are a master at it. You work a leather like it’s a silk or a taffeta and before you, I had never seen people treat it that way!

LB: That was the goal.

AM: How would you describe your brand your line. You have a number of NBA athletes and different celebrities that have worn your collection.

LB: Well my line, my line is definitely – it’s not haute couture, I’m not RTW. I’m somewhere in between so it’s a luxury brand catered to strong women and strong men. It’s very – for me it’s normal – but the stuff that I put together, they’re not supposed to exist in the same world. But they work for me, because it’s just an extension of me – female/male, cold/hot, edgy/soft – I just love to mix the two together.

AM: What are 3 core pieces that if someone was purchasing pieces from you for the first time that they would be essentials to have in their closet?

LB: Oh you have to have a classic leather jacket. The classic LB is the one with the shoulders. I have been rocking that one for the past x amount of years. You would think that I have a lot of leather jackets, right?

AM: Oh yeah!

LB: I have probably 3 but I recycle them. I have this one that’s like a Motorcycle Jacket with the shoulders and it’s classic and I love it! So, either that one or a Bomber – whatever classic is to you. A pair of leather gloves, and a jumpsuit!

You don’t even need 3, if you like to have just one, it’s either a leather jacket or a jumpsuit. If you can’t afford it, get a pair of gloves!

AM: There’s a solution and then keep saving your coins to get one of those pieces!

LB: Exactly!

AM: My Co-Founder and I had the pleasure of going to your NYFW FW24 show! My mouth was on the floor throughout the runway show and I even teared up a bit because the craftsmanship of seeing great pieces always transports me.

LB: Thank you!

AM: What was the inspiration behind this collection?

LB: You know, I always tell people that the place I design from it’s I guess a storytelling place, but it’s like I tell my stories by creating. That’s my communication. I don’t sometimes put words into it. I don’t always have a story, but for this one, it started with one piece – a Bulletproof Vest. With everything that is going on in the world, you know – all the crazy stuff, the wars, but if you stay in it, you go crazy. So we still have to find other beautiful things in the world that is going on. So it was a mix of the two. The leather Bulletproof Vest – that’s why I mixed it with the soft and beautiful flowy stuff. I got it from that piece and I just let it flow.

AM: I’m sure it was such a project to undertake, a solo show during NYFW!

LB: Girl, it was insane!

AM: Days leading up to your show, I was on your IG and I could see that there were a lot of moving parts going on. It definitely built up the anticipation, but I know you must have been spending a lot of time getting all those things together.

LB: My God! One day I will tell that story. But we kind of documented everything on film – not everything, because sometimes you don’t think about it. It was by far one of the hardest things that I had ever done. I self-financed it, I had a great team, but me and Mykel, we were both wearing different hats and I had to try and stay kind of zen and to be able to create. I mean, I made all of my samples. There was no team, that’s maybe for next season. But we literally decided because Project Runway All-Stars wrapped in Sept. and technically, we were already at Fashion Week. So I thought, “ok, it doesn’t make sense for me to do a collection in Sept.” But really, if I wanted to wait until I was ready to do it, I should have waited until the following Sept. But then I thought, “no because while things are still hot, I can’t skip Feb.” So we decided that we had 2.5 months to do it. We didn’t know how, we just went by faith. It was like, I believe in you, you believe in me and we just jumped out of the building with no parachute and we hoped that it would land.

AM: What other projects do you have going on now that we can look forward to or that we can keep an eye out for?

LB: Well right now, everything is moving so fast, we are getting our appointments together – so the sales teams so that we can start getting into production and getting into stores. So we will do that in Mar. and we have Market week coming up and April, back thinking about Fashion Week in Sept. So for that, we want to take this to Paris. So the goal is to do Paris Fashion Week and NYFW.

AM: What do you want your legacy to be as you have done a lot and I can only imagine what you will still do with yourself and your brand. But you are a trailblazer and a role model, because there are still not a lot of visible Black people that own luxury brand and especially in the fashion space. That’s something great to see you do unapologetically and in your own style.

LB: Absolutely, like I tell people, it was super important for me growing up in France and even being here, all you hear is people telling us what we can and cannot do and how far we can dream. It’s like when I used to tell people when I was in school to my teachers, they would look at you and roll their eyes. They would tell you to come back down, to be real, and those jobs aren’t for you.

AM: Yup.

LB: And because you said that, that’s why I tell people that I know that I am a Black woman and it’s not going to be easy and that I will have to work 10X harder than the next one because they already have a leg up. I know that and I’m at peace with that. I’m strong. I’m going to knock all of those doors down until I get to where I need to be.

When I went to Italy and they are the kings of leather, how they received and reacted to my work, I looked at their reflection in my eyes and I knew that I had it. I just want my people, or even any people, but especially my people to see me and look at me like, she did it. The hard part of it, I will tell my story and write my book one day about it. I want people to look at me and know that it’s possible. Sometimes, all you need is 1!

I’m not doing it just because I love fashion. I could be ok and I have done a lot and I can be content. But no, I need to continue forward and that's what I want my legacy to be. Because when I have to think of a high end Black designer, I have to do some research and think about it and that’s not normal.

For me, we are fashion.

AM: Absolutely!

LB: Seriously, I look at Christian Dior today, Balmain, and Gucci with the stuff that they are doing now, if you told me 20 years ago that this is where they are going, I would have said you’re dreaming!

AM: 100%

LB: But they’re taking those aesthetics, and we’re not getting credit for it. And then we go and give them our money. I think one of the mistakes I think sometimes we do as Black people when we enter that industry, we set limitations. Money is money wherever it comes from, I don’t care. I’m designing for whoever loves fashion.

I tell people that I am Black everyday, we don’t have to debate about that. But, you need to think about how you move. Hire your people – that is where the power is. Where the money comes from like I don’t care. My clients are everywhere. They’re European, American, African, wherever I don’t care. They love fashion and that is what we’re going to talk about. That is the business model of what everyone is doing. You’re presenting a good or service and then via marketing, you’re able to translate that story; however, the offering is universal.

IG @laurencebasse

PHOTOGRAPHY COURTESY | Laurence Basse

Read the FEB ISSUE #99 of Athleisure Mag and see NEW YORK FASHION WEEK FW2024 EDIT in mag.

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In AM, Feb 2024, NYFW, Fashion Week FW24, Fashion Week, Fashion, Style, TV Show Tags NYFW, NYFW FW24, FW24, New York Mens Day, NYMD, Terry Singh, Y.Chroma, Gina Edwards, Prabal Gurung, Beauty, Precious Lee, Sarita Choudhury, Kiss Products Inc, Chanel Beauty, Valentine's Campaign, Nicole Kidman, Balenciaga, Vera Wang, CFDA, The Salting, Bergdorf Goodman, Pas Une Marque, Project Runway, TV Show, Bishme Cromartie, Nomad, Ritz Carlton, Michelle Williams, Jennifer Hudson, Destiny's Child, Laurence Basse, Benneton, Jean Paul Gautier, French Elle, Cosmopolitan, Elisa Lemonnier, All-Stars, Balmain, Saint Laurent, Gucci, Tom Ford, NBA, Mykel, Christian Dior
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FW21 | BALMAIN RTW

March 28, 2021

Looking forward, fashion is always ahead and today', we’re sharing #BALMAINFW21​ #BALMAINABOVEANDBEYOND​ which is getting all of us into full-on wanderlust which includes planning trips to destinations unknown, boarding flights, packing and more. Balmain’s Designer and Creative Director Olivier Rousteing said, “I don’t know where we’re going, but I do know that we are going somewhere. The point is not the destination but the actual going; the journey, the leaving—and the escape.” We couldn’t agree more with this sentiment and have shared some of our favorite looks from this runway show above and having included the show in its entirety below.

| DESIGNER + CREATIVE DIRECTOR Olivier Rousteing | DIRECTED BY Valentin Petit Creative | DIRECTION Olivier Rousteing | STYLING Katie Lyall + Charlotte Stockdale | CASTING Giulia Massulo | PRODUCED Balmain Paris Division, La Mode en Images | POST-PRODUCTION Everest | MAKEUP Isamaya Ffrench | HAIR STYLING Sam McKnight | MUSIC SUPERVISION Michel Gaubert - "Knee 1" (From Opera Einstein On The Beach - 1976) By Philip Glass (Robert Wilson, Philip Glass) © Dunvagen Music Publishers admin by Chester Music Ltd (p)Orange Mountain Music (2009) “Lifetime”(Planningtorock 'Let It Happen' Remix) by Romy (Romy Madley Croft, Fred Gibson, Henri Counsell) Courtesy of Young Turks Recordings / Universal Music Publishing / Warner Chappell Music France | SPECIAL THANKS Air France and the whole team of the Air France Industries Hangars | WITH INVALUABLE SUPPORT Dyson, L’Oréal Paris + Swarovski |

Read the latest issue of Athleisure Mag.

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SS21 | BALMAIN

March 27, 2021

As warmer weather continues, we’re excited to add a number of looks into our wardrobe as it feels like the world is literally our runway after this past year. We loved Balmain’s SS21 show and had to share a number of our favorite looks as well as the entire show. What always makes us excited for this brand is the fact that it’s various elements of the athleisure lifestyle from looks that one would wear to run errands, have brunch, a night out, visiting galleries and more. This season, we’re loving the exaggerated shoulders, cutouts and slits that exist across menswear and womenswear.

Balmain Designer and Creative Director, Olivier Rousteing said, “I wanted the #BALMAINSS21​ show to reflect the optimism and audacity built into Balmain’s DNA. When Monsieur Pierre Balmain founded the house after France’s liberation in 1945, he was young, daring and convinced that better days were ahead. Today we’ve all experienced the awesome power of 2020’s solidarity, compassion and tenacity—which assures us that we can and will move through this moment and emerge stronger.”

Read the latest issue of Athleisure Mag.

Featured
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In Womenswear, SS21, Menswear, AM Tags Balmain, SS21, Menswear, Womenswear
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STYLE FILES | JUMPSUITS

December 4, 2018

Read more from the Nov Issue of Athleisure Mag and see Style Files | Jumpsuit in mag.

In Nov 2018, Style, Beauty Tags Beauty Blender, Stila, Chuda, Azzaro, Balmain, Elie Saab, Style Files, Jumpsuit
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