Barba Men's Grooming Boutique Quarancuts' Virtual Hair School emerged as a way to challenge the issue of grooming that have been caused by COVID-19 due to NYC salons being closed to the public. With many being selected as amateur barbers, the need to teach them to do a proper cut was clear to Barba's Owner and Master Stylist, Xavier Cruz. He guides interested "stylists" through the techniques of men's haircuts online via Zoom. Simply DM Barba on Instagram and Quarancuts sessions air simultaneously on IGTV so that all those that are interested can learn how to maintain their hair.

The first amateur stylist to attend Quarancuts was Grammy-winning singer, Tony-winning actor and renowned style icon Billy Porter, who was enlisted to cut his husband Adam Smith's hair.

With 30 years in the industry, Xavier's work has appeared in an array of magazines, styled Broadway shows including Hairspray, The Boy from Oz, The Vagina Monologues and Metamorphosis. He is known for designing the "Coop", a hairstyle that was popularized by CNN's Anderson Cooper and created the army of Eminem lookalikes for the MTV Video Music Awards.

In opening his salon, he continued to evolve the industry by being the first in the nation to offer scalp micropigmentation (SMP), the fastest growing and least invasive answer to baldness.

It's not surprising that as we stay at home to flatten the curve that Barba found a way to maintain grooming needs. "Without a doubt, these are hard times, but not all is lost. Quarancuts puts us closer together. We created this program to not only make us feel great over our appearance, but to also have fun. We will certainly have some good laughs during our sessions." Graduates of this program, will receive a virtual diploma from the Quarancuts Virtual Hair School.

Digital and social content for the Quarancuts Virtual Hair School will be broadcast across social media on Facebook, YouTube and Instagram, as well as on Barba’s website.