OMG SEASON | J.D. MARTINEZ

It was great to spend some time with NY Mets’ DH Slugger, J.D. Martinez to talk about his playing with the Mets; his nickname 'Flaco;' his go-to workout exercises; his music taste and the OMG team hit anthem; and more.

As a player with asthma, he also highlighted how important it is to consider having a vaccine for Pneumococcal Pneumonia, especially with certain risk factors, such as having asthma.

This conversation was brought to us by Pfizer, who informs that Pneumococcal Pneumonia is a potentially serious bacterial lung disease. Symptoms can hit without warning and take you out for weeks, possibly even landing people in the hospital. You are at higher risk being age 65 years or higher, or 19 and older with certain chronic health conditions, such as asthma, chronic lung disease, chronic heart disease, diabetes, and more, according to Pfizer. Talk to your doctor or pharmacist to see if pneumococcal vaccination is right for you.

Visit https://www.KnowPneumonia.com/ to learn more.

ATHLEISURE MAG: Your nickname is Flaco how did you get that nickname?

J.D. MARTINEZ: My hitting coach when I was in Little League growing up, he was my mentor, Paul Casanova. I was super skinny, and he just started calling me Flaco. That was my nickname. He'd call me Flaco. It's one of those things, through Miami. It was like my code word almost, where like you'd call me Flaco, you knew I hit with Cassie, and I worked with Cassie. (Editor's Note: Paul Casanova's teammates also called him 'Cazzie')

AM: You were diagnosed with Asthma posing challenges way back in Little League, what risks does having Asthma play in sports and what can people do about it?

JDM: Asthma was a big part of my childhood. I remember being in Little League, and I think I was maybe 3 year old when I was diagnosed with it, and being in Little League and trying to play baseball with asthma and constantly being in and out of the hospital, like once a week with my mom and my dad. Throughout my whole career it's just been managing it, and finding ways to manage it, like with medicines and stuff. That's why I'm here today and partnered with Pfizer to help spread the word about Pneumococcal Pneumonia, and how having asthma puts me at over 5x higher risk for the disease, compared to healthy adults age 18-64. So, I got vaccinated to help protect myself and I recommend that everyone with asthma to talk to your pharmacist or your doctor or go to KnowPneumonia.com. It's very important for me. I just know so many kids that should know this stuff playing with asthma.

AM: When working out, what are 3 go-to exercises for you?

JDM: For me, it's turning my hips on, doing a whole hip circuit - a routine that kind of loosens up my hips and strengthens them at the same time. Then from there, I really turn on my core and stabilize my trunk. Then I like to do legs, because they are my weakest part of my body, so for me, I feel so much strength, when my legs are strong, so I like to do legs as much as I can.

AM: What music do you listen to energizing for the game? This whole OMG song really took off!!

JDM: For me, it's kind of whatever is hot at the time. I know sometimes we're in the clubhouse and Winker's putting on some rap, and if we're riding with that, we're riding with that - and feeling like you're Eminem I guess, and you're having fun with it. And for me, EDM, like House Music, with a lot of beats, that's what gets me going. That's kind of what me and Mark Vientos listen to in the gym when we're warming up and activating. And then obviously you got Oh My God, OMG, our victory song, you know, and the whole Iggy thing that happened. (Editor's Note: Met's teammate José Iglesias is also a Latin Pop music artist who performs under the name Candelita). It was hilarious. It was just funny how that whole thing came about..

AM: Sure, well you said you had to hear it first - and then you were like Wow it's good right --

JDM: Yeah I was in Triple-A, and all of a sudden Iggy was like, "I got to show you this song, I got to show you this song." I was kind of making fun of him, I was like, "what are you like Marc Anthony now," because he was being represented by Marc Anthony for some time now, coming up with all of these songs. And he was like, "you got to hear this song," and then he played it for me in the speaker, and he was like, "I think this one is going to be the one that really blows up, like really helps me." I said, "dude, this is really good, I kind of like this! If you get called up to play for the Mets, we're playing this, so you gotta send it to me..' He wanted to play it for the walk up song, and so when he got called up I got it played on the speaker for everyone, kind of in honor of Iggy coming up. And the team was in a fragile state at that point, we weren't playing very well, and we kind of all jumped on board and it became our team anthem I would say. We made it a joke that every time we hit a home run we would play it.. so then they did it, and it kind of caught all of the fans off guard.

AM: We also see you like Reggae music a lot?

JDM: I also love reggae when I'm on my boat!

IG @jdmartinez28

PHOTOGRAPHY CREDITS | PG 52, 56 - 63 + 9DRIP STORI3S PG 60 - 63 NY Mets | PG 54 - 55 Pfizer |

Read the SEP ISSUE #105 of Athleisure Mag and see OMG SEASON | J.D. Martinez in mag.

A LEGACY MANIFESTED | ADAM BLACKSTONE

When we watch our favorite performances, there are so many people involved that make these shows come together. The Music Director has a birds eye view and is integral in making sure the components come together, keeping all the teams in lockstep with one another and being able to translate the artist's vision to what we see.

When you have a MD that is also musician and can play across genres, you really have someone that is multi-talented! We caught up with Adam Blackstone a bassist who has performed with Jay-Z, Dave Chapelle's Block Party, Justin Timberlake, Janet Jackson and so much more. He has also been the MD for a number of the entertainers above including Nicki Minaj and Rihanna - sometimes playing with these artists and more. In addition, this man has been the MD behind the historic Pepsi Super Bowl LVI Halftime Show featuring Dr. Dre, Snoop Dogg, Kendrick Lamar, Mary J. Blige and Eminem and will be back again when for the Apple Music Super Bowl LVII Halftime Show with Rihanna hits the stage for this moment of sports meets music. In this position, he has helmed the OSCARS, NBA All Star Weekend, The Masked Singer and more.

In addiiton to being in the industry for decades with a coveted list of talent that he has worked with, he just released his debut album Legacy last fall and his single 'Round Midnight’ with Jazmin Sullivan has been nominated for a GRAMMY which takes place next month! To ensure that he can continue to grow his brand and fingerprint on the industry, he also talks about how he supplies an array of talent from musicians, engineers and background singers to our favorite artists through BASSic Black Entertainment.

With some busy days ahead, we wanted to find out about how he found his way into the music industry, his love for bass, being a musician as well as a MD and what he has coming up.

ATHLEISURE MAG: What was the moment when you fell in love with music?

ADAM BLACKSTONE: That’s a great question! I think from birth! With my family, I was always surrounded by music, my father is a musician. What we would call today, probably a wedding band singer, but he did weddings, bat mitzvahs, church services, banquets, and all of that. Then, growing up in Black church, my mom and my family was heavy into choir and music ministry. I think that early early African American church experience allowed me to see the power that the music played in the emotional and psyche of human beings in general. Fast forward to me going to high school and getting some jazz band awards and all of the accolades and the praise and being a little bit turned on by that as well. It made me want to excel and to show Black excellence. Of course, fast forward to really my first major major gig was Jay-Z on stage at Madison Square Garden. There was nothing like that feeling! So those 3 instances for me were very much spread out, but were very much so similar feelings you know?

AM: Yes. What drew you to wanting to play bass?

AB: Funny story, I started as a drummer. I think every little Black boy in church as a musician wants to play drums. When we moved to a suburb in town - Willingboro, NJ, again, the band teacher who was white, I’ll never forget when he said, “listen, I have 14 drummers. I heard about your family, I hear about your musical lineage that you have and our band is missing a bass player.” This was in 2nd grade and he said, “I would love if you would switch over.” I said, “hell naw, I’m not doing that bro!” This was back in the day when you had to walk to school and all of that and I wanted to walk with my drum sticks – I didn’t want to walk with a bass! He talked to my parents and we made the switch and honestly, it was one of the best decisions that I had ever made of course!

So that is what introduced me to bass and that instrument in general allows me to be the foundation and the root of all of the chords that are being played. I learned that a little later on. Drums is the rhythm, but bass is really the melody and it controls the chordal structure. Me being the future MD that I was, I think that I like a little bit of the control!

AM: I like how one decision really made all the difference!

You have worked with so many people from Rihanna, The Roots, Justin Timberlake, Maroon 5, Jay-Z and even across genres.

AB: Yes!

AM: How do you approach when you’re working on these projects as they all have different needs and different focuses in terms of when you’re coming in as the musician role.

AB: I think that the biggest thing is that they allow me to be able to be myself, to be creative, allow me to present them with ideas, but also knowing that I am protecting them. They know that I am taking their vision and just trying to enhance it a little bit. As musical director and crossing genres specifically, it’s not about my vision, it’s about the artists’ vision. We’re all a team. If they win, we win. If they’re hot on stage, if their tour is hot, it allows for more opportunities for me as well! So, I always pride myself on asking the artists what they need, what they want and how I can be a vessel to enhance that vision across genres, that respect is given and so they allow me to, you know, continue to be as successful as I am.

AM: Tell me about your debut album Legacy which came out last fall!

AB: Yessss Legacy, Legacy! It was a labor of love for sure! We all went through that pandemic, and you know, we lost some folks. I lost a couple of good friends of mine, I lost a cousin and going through to their services, I realized that I didn't want to leave this Earth with a laptop full of ideas – you know what I’m saying? I heard Jazzy Jeff say, “leave here empty.” So, I was really inspired by loss and I buckled down for about 40 - 45 days and returned to my roots and one of my first loves is jazz and really progressive jazz. I decided what songs I wanted to do and really saw which artists were being impacted by me for a long time and how they wanted to pay it back to me by hopping on my album. Everybody from Kirk Franklin to Mary Mary to Jazmine Sullivan to Jill Scott to Queen Latifah. The list goes on and on! I made that one phone call and they said, “absolutely, whatever you need,” because they know for the last 20 years, I have answered their phone calls and said the same thing. You know what I mean? It’s what I like to call, Relationship Equity! It’s been really cool. We went Billboard #1 on Legacy, the single got a GRAMMY nomination, we are Image Award nominee now for 2023 and going on tour opening for Jill Scott this spring. I’m very excited about that that Legacy continues to hopefully impact people and to become part of their legacy as well. I really did it to inspire.

AM: That is amazing and I really love when you are talking about Relationship Equity, as I have definitely dipped into that pool many times and let them know that for the times I reached back, I needed it for what I was working on.

AB: Even with that, to the right person, you don’t even have to say that because they know what you’ve done and the value that you have added to their legacy, you know what I’m saying? I’m very grateful for God giving me the foresight 20 years ago, didn’t know I would be here doing a record. I was nice to people, I was a good character person, I had integrity and so now when I make these calls, it’s been no issues. I’m super thankful for that!

AM: So are you thinking about your next album?

AB: Legacy 2, I’m definitely thinking about it for sure!

AM: In addition to being an artist and a musician, you’re a noted Music Director. Can you tell us what a Music Director does?

AB: No problem. As an MD, my job is to curate everything live music oriented from stage, to lighting, to choreography, to programming – basically build that live experience for the viewer. So it starts by me sitting with the artist and seeing what story that they want to tell through their set list. Sometimes we have 2 hours and then for things like the Super Bowl, we have 13 minutes, you know what I mean? From there, I do a lot of hiring of the band, backgrounds, engineers and then I rehearse the band and then it’s everything from me going to choreo rehearsal, lighting rehearsal to make sure that their cues line up with the music cues. So that gives that total overall experience and that’s essentially what a music director does from arranging, to scoring to creative on the stage.

AM: When you’re doing that, is it hard for you to wear two hats when you’re actually playing as well as being the Music Director?

AB: That’s a great question. I have to be honest and say, that it’s easier for me to be able to do the two hats because I speak through my instrument. That allows me to have a little bit more of a fluent language if we use that analogy, because I can get the ideas out while playing. Sometimes, if I’m just coming in to oversee and there is another band like Maroon 5 or something like that - when I do Tim McGraw, he has his own band, it’s like I have to adapt to their language. Either way it’s cool, but I have to say that the two hats actually because of my musicianship and I’m thankful for that, it lets the MD job be a little easier for me!

AM: It’s amazing to think about the fact that you were saying that whether someone is going on a tour, last year’s halftime show for the Super Bowl and you were also involved with The Masked Singer as well which is a TV show. That’s a lot of hats to juggle, so how do you say, ok if this is a tour – it’s this way and a TV show is another way and then when you’re doing the halftime show which was ridiculous –

AB: Thank you so much!

AM: We just watched the documentary, The Show: California Love, so being able to see the behind-the-scenes as someone who is a fashion stylist and the Co-Founder and Creative Director of Athleisure Mag, I have such an appreciation for how all of those things come together and it’s nice to see how that all took place.

AB: I think that the biggest difference is trusting myself and trusting the process. When it comes to the creative, I started as a touring guy so a lot of times, the touring aspect comes a little easier to me and I’m a fan of music. So I know what the viewer wants to see/hear. When it comes to the television show whether it’s The Masked Singer, The Four, BET Awards, The Voice – things like that, we’re making television so how do we want to sustain people’s interest by watching the show? How we do that is by making very impactful moments happen in a very short period of time. That’s different then the tour, because you want to elongate the moment so that you can stretch out people’s attention span – you get what I’m saying? It’s a different hat to wear, but at the end of the day, it’s about entertainment and I am happy to be a true entertainer in the sense of the musicianship of it.

AM: This year, you’re going to be back at it again with Rihanna’s halftime show for the Super Bowl. What can you tell us about this show and anything that you can share as we’re all so excited!

AB: No doubt, I’m excited to be a Co-Musical Director this year with my partner, Omar Edwards. He’s another Philly guy and we are going to set the world ablaze! Riri has had the superpower of all her career of being Anti, no pun intended! So, what that allows us to do is for us to think completely outside of the box. I can’t give you too many more details to be completely honest, but I will say that it’s going to be a whirlwind experience for that 13 mins for sure. I think that the people will love it for sure. I always like to call it the Super Bowl catalog of songs so I promise you that you will hear your favorites!

AM: Tell us about BASSic Black Entertainment and what it offers to those in the music industry.

AB: Absolutely, BBE we call it for short, BASSic Black Entertainment was founded by myself and my beautiful wife, Kaisha Blackstone. At a point in 2008/2009/2010, my stock as MD was rising and I was not able to be in multiple places at one time! So, the artists trusted me and said, “hey, even though you can’t be there. Can you set it up for me, hire the personnel?” I said of course and knowing that these people shared the same core values as me musically and personally, character and integrity as well – at one point, I had over 250 musicians, singers and engineers collectively out on the road with different tours. My wife said, “ok guy, hold on. Let’s figure this out.” How can we not just monetize because it wasn’t about that, it was about creating a structure for these people. I kind of was like calling them up, doing the music and then throwing them out with the wolves per se in my earlier career. But once we set up BASSic Black Entertainment, there is a structure, there are tour managers, there are rates in place and everything that allows people to be able to come to work and maximize their jobs for the potential to be a musician and to not have to worry that anybody will take advantage of them. They also know that the BBE brand is represented as well so it’s all with excellence.

Right now, we are a music staffing agency, we have now branched into the record label industry business as well with BBE Records and we will continue to not only put out music, and new artists, but also support tours. Right now, I have a BBE band out with Jeezy, a BBE band out with SZA, a BBE band out with Ari Lennox, we’re doing great! For myself, I’m opening this spring for Jill Scott, so that is going to be a great experience as well.

AM: I mean, you have so many plates that are spinning, all those projects, prepping for your spring tour, going to the GRAMMYs next month!

AB: Yesssss!

AM: Congratulations on that! You have the halftime show coming up – how do you take a moment for yourself in terms of self-care and making sure that you can kind of refill your cup or at least partially?

AB: I’m about to give you some exclusiveness! I like to just disappear from rehearsal for 3 days and to see my kids! Family first over everything to me! If I have their blessing to go out and be great, that allows me to remain creative and to operate in my most maximum genius. If the home structure is not cool, I’m coming home – you know what I’m saying? Even if home is cool and my stomach is not cool, or me missing my family and my wife is not cool, I’m coming home so that is how I replenish myself. I kiss my babies – I love on my family. I bring them out with me when I can. They support me in all I do, it’s been a sacrifice. It’s a sacrifice not only for me, but my wife as well. I’m just so thankful that I have a strong woman like that to hold the fort down, be at the crib – she knows that I’m out here building a legacy for our children. Hopefully, for her to be proud of as well. That’s how I replenish myself by filling myself up with love from my family.

AM: Once again, it was so much fun to research you for this piece as there were things that we already know, but it was a treasure trove of so many things like being the MD for All Star Basketball Weekend and the Oscars, you got an Emmy for last year’s halftime show for Oustanding Music Direction – you have done so much, you have worked with so many artists and now you have your own album, what do you want your legacy to be?

AB: My legacy should be that Adam Blackstone was a core value person, giving, selfless, loving and also did good music and made people laugh, made them dance through the melody. If that can be my legacy, that would be more then I could ever ask for. If my music is it then that is a plus, I promise you! I’ve been so thankful to see the impact that it has had through the accolades. The Emmy award was so so great, but I was hired to do a job, right. I was always going to do the best that I could do. I’m alsoways going to be the best me that I can be and an Emmy just validated that someone else thought that it was a good job as well. This GRAMMY nomination hit differently for me, because it’s an idea in my head – the music, it’s an idea in my gut, it’s an idea in my soul and it’s an idea in my heart. So, to see how that one idea can come to fruition and other people then latch on to that idea which was created by yourself, it just meant a whole different aspect for me with that. So the music thing has been such a great tool to show me the power of music, you know what I mean? I’m super excited for what’s to come and super thankful for that!

IG @adamblackstone

PHOTOGRAPHY COURTESY | Adam Blackstone

Read the JAN ISSUE #85 of Athleisure Mag and see A LEGACY MANIFESTED | Adam Blackstone in mag.

OUR MUSIC OUR CULTURE | GREG HARRIS + ROCK & ROLL HALL OF FAME

Music has immense value, from enjoying the song, melody and instruments used, to the artists, performances and remixes there is a much larger scope in terms of what it means to the social fiber and how in many ways it serves as a mirror of who we are, where we want to be and how we are held accountable. It creates a series of feelings and memories that are enlightened and intertwined.

We had the pleasure of talking with the President and CEO of the Rock & Roll Hall of Fame, Greg Harris. In addition to their noted Rock & Roll Hall Of Fame Induction Ceremony which honors a class of musicians across rock & roll, they are known for the museum which is headquartered in Cleveland, Ohio.

We wanted to know more about the museum, how they connect with music enthusiasts around the world and how artists can become eligible for the honor. Greg also shares how he came to this role and how he continues to drive the importance of impact in music.

ATHLEISURE MAG: Before we delve into your work and role at the Rock & Roll Hall of Fame, I’d love to know about your background because I know you were the owner, partner and operator of the Philadelphia Record Exchange. When did you fall in love with music and what was your focus behind opening this retail store?

GREG HARRIS: You know, I grew up, per your readers loving both sports and music! I was fortunate to be raised to play various sports depending on the season with two brothers. On the music side, it just always spoke to me. We always had music in the house and in Philadelphia, the area where I grew up, new music and old music mixed together. So oldies and FM radio were all the same. I got involved a little bit with one of the local public radio stations when I was in high school. Then we had a club near us called City Gardens and it had every live band and we went there as soon as we were old enough to get in! We were there all the time! Then, I went to college in Philadelphia, I went to Temple University and one of my off-campus jobs to help pay for school was the record department of a used bookstore. That’s where the idea came from that the other clerk and I were friends and we realized that the store owner was making a lot more money than we were as the hourly employees!

So we quit and rented out a storefront about a half a block away and we opened our own store. That business has been a great success! I was involved for a couple of years and sold my half to some other people, but my original partner still has it. The Philadelphia Record Exchange has been around for 30 years and it’s an iconic place in the city. Every musician knows it, everybody that is into music when they are in Philly, they find their way to the store and that includes current artists like Kurt Vile and other folks back in the day, like Ahmir Khalib Thompson – Questlove.

I think an important thing to note in terms of looking at my career is that I found out pretty early on that I couldn’t play very well. I could play some guitar, but I was never that great. But I was always better at helping other people market and grow. So the store became that place. We would put concerts on, we’d shut the streets down and do block parties and promotions with artists and other musicians. We just loved helping them succeed and helping our customers find excitement and joy.

AM: It’s so funny, I grew up my dad was a huge record collector and he would slap my hands every time I would try to go to the stereo to play with the records and at my campus at Indiana University, we had 3 record shops near my campus, Tracks was my favorite one. There is something about a record, I love them and when you hear the sound that comes out and the needle hitting the vinyl – it’s an experience. When I read that about you, I thought that’s really cool!

GH: Those stores back then, that was kind of the social network. It's where you met like-minded people that loved the same music or liked similar music. It’s where you learned! You couldn’t Google everything so sometimes the customers taught you and you taught them!

AM: Especially if you were able to come up with crazy imports. I think there’s something about that social fiber when you don’t have that independent local record store. The guy that I would get my music from knew so many things about various artists and had stories to tell and I appreciated it. I don’t remember if they had block parties but it would have been amazing!

GH: I really want to celebrate my original partner, who still has it Jacy Webster and he has given such a gift to Philadelphia music lovers for the last 30+ years, it’s an amazing place!

AM: Another part of your background that’s interesting is I love your focus on curation. To know that you were at the National Baseball Hall of Fame and Museum at Cooperstown where you focused on curation was really interesting. Can you tell us about what your role was there, what you did, and why curation was so important?

GH: My first significant museum position was at the National Baseball Hall of Fame. I was originally hired to be there Broadcast Media Archivist. My job was to curate the broadcast collection and that was recordings of All-Star games, World Series games, home movies, radio pieces – all the things where that exciting history of baseball is. In museums, they have to take their collections and tell stories with them. You want to tell the stories where you have impact to your visitors and to make those connections and that’s what we did in Cooperstown. You know, it’s an amazing museum. I started in that area, I was fortunate to be able to curate some exhibits and much like the record store, I got involved in business development and fundraising and things like sponsorship and inductee relations. It really helped to grow the business and as I advanced from the collections side of the house, I got more involved in business development and the growth of the enterprise. I spent 14 terrific years there and it was really hard to leave. It’s a wonderful museum. Anyone that has ever played catch in the backyard or Little League, should go to Cooperstown to experience it.

AM: What do you think is the connective tissue between baseball and music and how were you able to move onto the Rock & Roll Hall of Fame where you’re the President and CEO currently?

GH: They’re 2 great places and they’re both so much part of our culture. People have a deep love for both subjects. They make these pilgrimages to Cooperstown or the Rock and Roll Hall of Fame. These music and sports evolve and they are the history of our culture – all the good and all the bad comes through and you can tell these stories. On some fronts, you can talk about exclusion and people not being included and you can tell about opportunity opening up. Sometimes it opens up in sport before it opens up to the wider society. These are really important pieces for all of us to learn from to think about and to grow from. Then on the other part from the business side, these museums operate in a very similar way. They each get hundreds of thousands of visitors a year.

We have inductees that are the best of the best individuals, we have broadcast properties, we have important digital engagement with our visitors, we have retail operations and we are places that kind of mean a lot to a lot of people. So they’re very similar from a business sense and it’s just the subject that’s a little bit different. But they are magical places where people learn about their history, themselves and it helps them to better understand the present.

AM: Well can you tell us about the history of the Rock & Roll Hall of Fame in terms of who founded it and what it’s mission is? I know a lot of people think about it in terms of the amazing induction ceremony, but there are a lot of things that it does.

GH: The Rock & Roll Hall of Fame started close to 40 years ago by a group of music industry professionals – the head of Atlantic Records, Ahmet Ertegun and the head of Rolling Stone Magazine, Jann Wenner and others. They conceived it as a special evening celebration for their industries’ best of the best. After doing that for a short period of time, the idea came up to want to build a museum. A bunch of cities looked at it New York, San Francisco, my hometown of Philadelphia – all made a play for it, but Cleveland really stepped up. Cleveland had a great story about rock & roll being important to the city and being an important place for artists who broke in – including David Bowie’s whose first shows in the US were in Cleveland, Jimi Hendrix when he came back from England – his first shows were there, Rush’s first shows were there. Also a DJ named Alan Freed was playing music in the early 50’s and inspiring young people – so they had this great story! But, they showed up and had a business plan. They said this is how we’re going to build it and how we’re going to fund it and this is what it is going to mean to the region. Long and short, 27 years ago we opened up in this I.M. Pei building on the shores of Lake Eerie in Ohio. Since opening our doors, over 13 million people have visited the museum and we’re at the height of our summer season now. We'll get thousands of people through everyday all summer long. Every one of those people who comes through the front door has a lifetime of memory connected to the subjects inside our museum. When they see it, they hear it or hear it through a band that plays on our stage, it inspires them and makes them think of the people they were with and the places that they were at, the greatest week of college, the time their heart was broken, the greatest road trip that they took and they might even hear a song that reminds them of their mom, dad or siblings.

AM: So when you say rock & roll, what genres comprise this very broad title?

GH: It’s a big title and quite frankly, our definition is a very big tent. Rock & roll is more about attitude and spirit then it is about a specific sound. We embrace in the 50’s Doo-Wop, Street Corner Harmony and RockabIlly; in the 60’s there’s Psychedelic, Soul music, Folk music; in the 70’s there’s Heavy Metal, Hip-Hop, Dance Music, Disco, Punk Rock – it’s all under the umbrella of rock & roll. Synth Pop and Industrial – we embrace it all! So for us, it’s all about attitude and spirit! There’s an attitude about Johnny Cash that he had to the music industry and when Ice Cube was inducted, a couple of years ago, In his induction speech, he said, “rock & roll is a spirit, rock & roll is an attitude.” You can find his full quote online. (Editor’s Note: When Ice Cube was inducted, he talked about whether a rap group was considered to be rock & roll. He said, “Now the question is, are we rock & roll? And I say you goddam right we rock & roll. Rock & roll is not an instrument, rock & roll is not even a style of music. Rock & roll is a spirit. It’s a spirit. It’s been going since the blues, jazz, bebop, soul R&B, rock & roll, heavy metal, punk rock and yes, hip-hop. And what connects us all is that spirit. That’s what connects us all, that spirit. Rock & roll is not conforming to the people who came before you, but creating your own path in music and in life. That is rock & roll, and that is us. So rock & roll is not conforming. Rock & roll is outside the box. And rock & roll is N.W.A. I want to thank everybody who helped induct us into the Rock & Roll Hall of Fame and I just want to tell the world – Damn, that shit was dope.”) That is what we embrace. It’s the voice of change, it’s always been the sound of young America and it continues to evolve and as a museum, we continue to evolve with it.

AM: So as music continues to evolve, you will always look for new forms and elements to add to what rock & roll is.

GH: We will and that’s kind of the wave right now. That’s why we have been inducting great Hip-Hop artists right alongside great Heavy Metal artists. In the last induction, it was LL Cool J, and it was Carole King, it was the Foo Fighters, Jay-Z and Tina Turner that were all inducted! To us, it’s a broad tent and everybody’s welcome!

AM: What are your 3 favorite rock genres that you love listening to?

GH: I look for stuff that’s a little harsher, a little stronger. I love old Blues, I love 60’s Soul like Memphis and I love Punk Rock! I like for it to have a little punch and a little attitude.

AM: I can see that!

GH: Yeah, that’s what I prefer.

AM: What is your day-to-day like in your role and what are the key projects that you’re focused on?

GH: My day-to-day role is 1 – to make sure that we have the greatest museum in the world, that every single visitor that comes through our doors leaves being transformed and impacted and that we have a great team that makes that happen. It’s about keeping our staff inspired and changing. We don’t believe in maintenance mode, we always want to be growing and reaching. To that end, we're working on an amazing expansion project at the museum. We’ll be breaking ground later on this year. We will be increasing the museum by about 50,000 sqft. It’s a great project and we’re very excited to be doing it. For that project, one of my biggest responsibilities is to work with a team and to raise the funds to be able to do that. We talked about how there have been 13 million visitors that have been through the museum for the past 27 years. We need to build something for the next 13 million visitors!

AM: What can guests expect when they do come to visit and then for those that aren't available to come in person, is there an online version where people can connect that way?

GH: Yeah, so I’ll back up a little bit to your question of what do we do. So, we have this great museum and then in addition to this great museum, we have this great digital outreach. So anybody in the world can connect with us and they can experience the Hall of Fame, but also if there are teachers out there, we have ready teaching materials that they can use for free. Pre COVID, we averaged 50 teachers a day using it, during COVID it was about 500 to 1,000 a day and we have reached over 1 million students last year with our online education programs. We would love it if teachers would use it and help spread the word! We’re not teaching kids how to play instruments or to write songs, we’re teaching them math, science, social justice all through the lens of rock & roll.

AM: That’s really cool! It’s a large job!

GH: Oh yeah. We have a really great team and we’re cranking through!

When someone walks onsite at the museum, the experience starts when you’re in the building. You’re going to hear music blasting from speakers, it might be a live band on stage outdoors or it might just be coming out of our PA speakers. In the museum, you can see the whole history of rock & roll – from Blues, gospel and country through the Beatles, Stones, Supremes, James Brown, Motown and all of that. On our 2nd floor, you can play on instruments and jam with your friends. If bands visit us and they want to jam with visitors – they can do that. On our 3rd floor, you can walk through our Rock & Roll Hall of Fame and see the greats of music where they are immortalized forever in our Hall of Fame and experience our immersive theater that has an amazing show that was edited with the great Jonathan Demme and it’s really the greatest moments from the Rock & Roll Hall of Fame Inductions. So really, that’s some of the things you do and throughout it all, you’re reminded of times in your life that you listened to certain music, the greatest road trip, your Freshman year in college, who you hung out with and we bring all of those memories back and that’s the real power of our place.

AM: Going back to the expansion, what will that involve?

GH: We are keeping the whole I.M. Pei pyramid as is and that’s 128,000 sqft and we’re going to add another 50,000 sqft. You know the Pei Pyramid, the only other pyramid that he has done was at the Louvre which is truly the center of Europe’s great art as it’s the home of Mona Lisa. His only other pyramid is here in America at the Rock & Roll Hall of Fame and we’re the home of America’s great art rock and roll.

AM: That expansion is going to be huge as that’s 175,000 sqft!

GH: Pretty close give or take!

AM: That’s a lot of space.

GH: Well it’s a big subject!

AM: What are 3 of your favorite exhibits that are at the museum?

GH: I love the Garage Exhibit where visitors can come in and jam with each other it’s amazing.

We finished an exhibit that I liked a lot that I think is particularly interesting to your readers. That was an exhibit that we did about the greatest Halftime Show Performances in Super Bowl history. We had it at the museum when we hosted the NFL Draft in Cleveland. Then we worked with the NFL and we took it out to the Super Bowl in LA this year and we’re working with them again to take out to Phoenix for the next Super Bowl.

It shows performances and great moments by Prince when he did Purple Rain in the rain, Bruce Springsteen, The Rolling Stones, Stevie Wonder, Beyoncé – it’s just these iconic moments in American cultural history that happened at the Super Bowl Halftime performance it’s just a really great exhibit.

We have an exhibit which really is the legends of rock and each band has a focus area. That focus area could be David Bowie, Elton John, Michael Jackson – they all have an area that highlights their career. And that’s an exciting area to walk through and to be reminded of these individuals and their wider impact on our culture.

AM: What’s the process for acquiring items for the museum?

GH: We work directly with the inductees and pretty much everything we have at the museum has been donated by an inductee, a family member or the artist directly. We make sure to partner with them. They donate to us and occasionally it’s a loaned item if they still need it! We’ve had artifacts that are on exhibit that an artist needs back because they're touring so a guitar goes out to them and a label says, “currently on tour.”

AM: For those that are in town, how many live shows do you have a year?

GH: We have live music probably about 100 shows a year at the museum. This summer, every Thurs and Fri, we’ll have live music and some of the bands that are still coming this summer – Guided By Voices, Adrian Belew is playing and people can go to RockHall.com to check out what we have going on. There’s all different genres and one of the things that’s important to us is that we just don’t put up a party band that plays cover songs. We want original artists playing original music and we want to mix it up between the different genres whether it’s bands that are heavy metal, classic rock sounding or if they’re Hip-Hop. We love having all of them at the museum and they will be playing outdoors on our plaza.

AM: Like many, I am a fan of music. My great uncle was Joe Henderson a tenor saxophonist, I love various genres of music and here at Athleisure Mag as well as outside projects I have styled a number of known artists or have interviewed them. I know that our readers would love to know more about what goes into the induction of artists for the Rock & Roll Hall of Fame. What are the eligibility requirements?

GH: Artists have had to have made a record 25 years ago to make them eligible for consideration. And then, it’s really impact and influence. You look at did they take the art form in a new direction, did they push the envelope and that’s what they’re recognized for more than chart placement and sales. The process is, there is a ballot made for all those that were nominated. It then goes out to our voters and the largest voting body is all the other inductees. This year, Jay-Z is going to get a ballot, Bono gets a ballot, Smokey Robinson gets a ballot, Madonna gets a ballot, Bruce Springsteen and members of the Red Hot Chili Peppers – they all get ballots. So they vote and the top 5 vote getters are elected to the Rock & Roll Hall of Fame.

AM: I like that the public is also allowed to join in the fun – why was this an element that has been added to the process?

GH: So the fan vote is interesting. During the year, we let fans in the museum voice who should be nominated. It’s always fun to hear that and to understand that. Then when the voting is underway with all of the inductees, we also do a public fan vote and part of it is engagement so that they can engage with us online and let us know who their favorites are. Then we take all the fan votes online and we aggregate them and they count as a composite ballot into the bigger vote. So what it is important for is to see who people are interested in and to understand what they are thinking about. Because the induction into the Hall of Fame is not a popularity contest, those that are in the industry and have made their living off of rock & roll, their votes are really what counts the most because they can judge the merits of their peers. If that wasn’t the case, whoever has the most social media followers would be elected and that doesn’t necessarily mean they they are the most impactful, it just means that they have great music and great followers. We need that impact.

AM: When the nominees are announced, I am sure there are a number of logistics to figure out from who will accept an award for the artist/group if they have passed away and who will perform if there are other artists that will do a tribute versus those that opt to play themselves. Can you tell us more about that?

GH: The show producers are amazing! It’s our Foundation President, Joel Peresman and our Foundation Chairman, John Sykes and they do an amazing job working to create a show that is dynamic and exciting and also appropriate for the Rock & Roll Hall of Fame. They have done a super job working with the show, the production design team and sometimes at its greatest when it’s an artist from yesterday that is being honored by an artists of today and when they perform together – when you have Stevie Wonder inducting Bill Withers and then they sing together and then John Legend comes out and performs with them – it’s amazing! When LL Cool J was inducted, LL was joined by Eminem and by JLo. Just an incredible combination. It’s a desire to allow some artists to pay tribute to those that have influenced them and it’s a chance for other artists to combine that they have meant a lot to. So it’s kind of a neat looking back and looking forward and making something that is even better for that moment in time at that event.

AM: As we’re based in NY, it’s always fun when the ceremony is in our backyard, but for the upcoming 2022 induction ceremony, it will be in LA this fall. Why is it being held there and what is behind the decision of the city that you opt to do it in?

GH: Well there are rock & roll fans everywhere and let’s face it, NY is a big center for music and LA is the home of much of the industry. So those 2 cities make a ton of sense and we also do it in Cleveland which is the home of the museum and the Rock & Roll Hall of Fame. We’re working on a sequence where it goes on between those cities and we’re really excited and honored that Cleveland is in that cadence and we’re looking at how that pans out in future years. We’re really excited and thrilled to be going to LA as it hasn’t been there since 2013!

AM: Looking at this year’s inductees, I was excited about all the names but especially pleased to see that Pat Benatar, Duran Duran, Eminem, Lionel Richie and Dolly Parton are in this year’s group – what are you looking forward to this year?

GH: You know, they’re all terrific and they’re all deserving! I’m looking forward to just being surprised. Every year there are super highlights and it’s amazing as this honor isn't about haing 1 hit record or having a great soundtrack song or something like that. This is a lifetime award that is emblematic of excellence and forever they will be celebrated and enshrined at the Rock & Roll Hall of Fame. This is a really powerful moment for those artists and I can’t wait to hear their speeches and then to see them light up the room with their performances.

AM: I know we talked about the educational elements that the Rock & Roll Hall of Fame is involved in throughout the year. Are there other community programs that takes place throughout the year?

GH: We have a program called Toddler Rock where kids from First Start Programs come to the museum twice a week and we teach them for 15 weeks on rhyming, alliteration, and social skills with trained music therapists. It’s amazing. We have another program where anyone who lives in the city of Cleveland can come in for free admission all year long, everyday – whenever – just come on in! It’s a great community outreach for us and we love partnering with our conventions and business bureaus and other entities around town. When the city is bidding on and trying to attract the NBA All Star Game or the MLB All Star Game, we are in the mix. We are part of the hosting committee and we pledge to be a great partner and frequently they theme the event rock & roll because it is Cleveland. We love doing that and we think that if our reach can do well, then everyone can do well and we want to make that happen.

AM: In terms of the remainder of this year and looking forward to next year, what are you looking to do in terms of outreach and education on the Rock & Roll Hall of Fame?

GH: One, we need to execute on an amazing summer season which is what we are doing. We want to keep going with all of our educational initiatives. We have a traveling exhibitions program where certain exhibits once they are in Cleveland will go out to cities around the country. We're actively working on this building expansion project which is a significant endeavor for the museum and we’re very excited. We have been ramping up our digital presence and we have been adding a lot of Spanish language to what we are doing in our digital outreach. There is a massive group of people that love rock & roll that don’t speak English and we’re very excited to reach out to those audiences as well who do speak English.

IG @rockhall

PHOTOGRAPHY CREDITS | Rock & Roll Hall of Fame

Read the JUL ISSUE #79 of Athleisure Mag and see OUR MUSIC OUR CULTURE | Greg Harris + Rock & Roll Hall of Fame in mag.

OFFICIAL TRAILER OF PEPSI HALFTIME SHOW FOR SUPER BOWL LVI

When we heard who was going to perform at this year’s Super Bowl Halftime Show sponsored by Pepsi, we were already pumped and this trailer says everything we need to know with Snoop Dogg, Mary J Blige, Dr. Dre, Eminem and Kendrick Lamar! You can see the show live on CBS on Feb 13th.

Read the latest issue of Athleisure Mag.

ATHLEISURE LIST | BARBA MEN'S GROOMING BOUTIQUE QUARANCUTS

Barba Men's Grooming Boutique Quarancuts' Virtual Hair School emerged as a way to challenge the issue of grooming that have been caused by COVID-19 due to NYC salons being closed to the public. With many being selected as amateur barbers, the need to teach them to do a proper cut was clear to Barba's Owner and Master Stylist, Xavier Cruz. He guides interested "stylists" through the techniques of men's haircuts online via Zoom. Simply DM Barba on Instagram and Quarancuts sessions air simultaneously on IGTV so that all those that are interested can learn how to maintain their hair.

The first amateur stylist to attend Quarancuts was Grammy-winning singer, Tony-winning actor and renowned style icon Billy Porter, who was enlisted to cut his husband Adam Smith's hair.

With 30 years in the industry, Xavier's work has appeared in an array of magazines, styled Broadway shows including Hairspray, The Boy from Oz, The Vagina Monologues and Metamorphosis. He is known for designing the "Coop", a hairstyle that was popularized by CNN's Anderson Cooper and created the army of Eminem lookalikes for the MTV Video Music Awards.

In opening his salon, he continued to evolve the industry by being the first in the nation to offer scalp micropigmentation (SMP), the fastest growing and least invasive answer to baldness.

It's not surprising that as we stay at home to flatten the curve that Barba found a way to maintain grooming needs. "Without a doubt, these are hard times, but not all is lost. Quarancuts puts us closer together. We created this program to not only make us feel great over our appearance, but to also have fun. We will certainly have some good laughs during our sessions." Graduates of this program, will receive a virtual diploma from the Quarancuts Virtual Hair School.

Digital and social content for the Quarancuts Virtual Hair School will be broadcast across social media on Facebook, YouTube and Instagram, as well as on Barba’s website.

BARBA

235 West 19th Street

NY, NY 10011 212.675. 2010

www.barbamgb.com

IG @barbamgb

Read the April Issue of Athleisure Mag and see Athleisure List | Barba Men’s Grooming Boutique Quarancuts in mag.

NATURALLY NERVO

With the new year, we're all about getting on the right foot from being well to truly taking on those goals. We took a moment to chat with EDM DJ's NERVO - super cool and focused Australian twin sisters who have been taking the world by storm! As models, songwriters, producers, DJ's and more, we could seriously bottle their energy for any time we need a pick me up! 

We talked with Olivia and Miriam Nervo them on what they are up to from being sisters who work together, how they travel so much from set to set, their personal style and more! 

ATHLEISURE MAG: So how did you two realize that you wanted to be DJs and what was your background to getting there as we know that you started as songwriters. 

NERVO: We used to be full-time songwriters, working purely for other artists. When a song we wrote for David Guetta and Kelly Rowland - “When Love Takes Over,” won a Grammy, we thought we should give it a try ourselves at being artists. Besides, we had so many songs on our hard drives that we thought it would be such a waste to leave them there - so we had to become artists to release them. And NERVO was born :)

AM: As writers, producers and DJs what has been some of your favorite projects and people that you have worked with?

N: Everyone we have worked with has been truly amazing, but writing our own album and having it reach #1 was truly an honor. We were able to work with some really awesome artists like Afrojack, Steve Aoki, Nicky Romero, Alisa Ueno, Kreayshawn, and of course a favorite of ours and truly one of the funnest projects was getting to work with everyone on “The Other Boys,” with Kylie Minogue, Jake Shears and Nile Rodgers!

AM: You guys travel quite a bit, how do you stay centered when you're on the road going from stage to stage and where is your favorite place to perform?

N: Well we have become experts at the quick nap. We can literally sleep anywhere, on planes, in airports, in lobbies - literally anywhere, probably even standing up. To be honest, the energy we get from our fans always brings us back to life. Even when we are dead tired, we get to a gig and we see their smiling faces or their signs and we find some more energy. 

We love performing in Ibiza and also Mykonos. Actually, everywhere in Europe during the summer is incredible. Europeans really enjoy their summers. They stay out late, they eat great food and they party hard. Of course playing the major festivals like Tomorrowland and Creamfields is also a real buzz.

AM: In addition to being talented songwriters, composers, producers, DJs etc - you have also left a fingerprint on the fashion industry as well from modeling, spokeswork and just having great distinctive style. How has all of these skills advanced your brands collectively as well as individually? 

N: The fashion side of our business is just a lot of fun. We are lucky enough to travel to some of the most fun places in the world where we often pick up unique pieces of clothing. Tokyo is a favorite city of ours to shop in. We also wear clothes that are practical. We are constantly touring so Lycra is always good as it washes and dries quickly and is also very light weight - it’s a win win.

AM: As sisters, what is the process like in working with one another from behind the scenes as well as on stage.

N: We couldn’t imagine doing it without each other. Being able to travel and see the world with your sister is truly an amazing experience. We are each other’s support and also best critic so it really works out. There is an honesty that we have with each other that really helps our creative process too. We wouldn’t change it for anything!

AM: When you're about to play a set, what is the day like leading up to it and after, do you guys have rituals or things you do to relax after it?   

N: Honestly, usually it’s traveling to that specific show, maybe catching a nap and a good meal, preparing a strong set for that specific venue, getting girl ready and then just having the most energy we can to put on a great show. We are constantly working on something new for the shows - whether it be a new intro, a new edit, new visuals, so we always have a bit to discuss before the gig. 

AM: Describe your personal style, what do you wear on stage versus what you wear when you're going to brunch or running errands?  

N: On stage, we love leggings or short leggings with platform tennis shoes (that must be comfortable) and a body suit or comfortable top because we do jump around a lot, so our clothes need to be something that do not affect the performance.  In everyday life, we also really like to be comfortable and love comfy tees and cool jackets and definitely no makeup. We like to let our skin breathe whenever possible.

AM: What artists are on your bucket list that you have yet to collaborate with it?  

N: We have had the pleasure of working with so many great artists and each one brings their own texture and vibe and would work with all of them again! But our future bucket list would include Lauryn Hill, Imogen Heap, Eminem, London Grammar, Jack Johnson… we could go on foreverrrrrr :)

PHOTO CREDIT Chloe Paul

AM: With so much time on the road, how do you stay in shape and where do you like to go to get away?  

N: We stay in shape on stage!  Think we must burn so many calories on each and every show haha… 

We love to get away when on the road and sometimes take extra days in great locations like Mykonos, Ibiza, Mexico, and even skiing in Austria! Oh, and we always take a few months off a year to be with our family in Australia. 

AM: Tell us about #TittiesTittiesYeah and will you continue to do shows that include this initiative?  

N: We will continue to do everything we can to help raise money and awareness for Breast Cancer. Our mum is a survivor so we saw first-hand how important charities were not only for cancer victims but for their families, providing emotional support and also of course to the research that goes into finding a cure.  We started #TittiesTittiesYEAH so we could raise money and donate it to various hospitals or organizations and can’t wait to do more in 2017!

AM: As female DJs who have received phenomenal achievements, do you feel that you're role models to women who are looking to be in the space?  

N: We hope so and would love to be the inspiration for any woman in any career field to help them show that achieving your goals is possible and hard work and determination breeds success.  We recently did a campaign for our “People Grinnin’” release alongside Made By Me in Australia that helped show how women can get into engineering and that even though some of these fields are male dominated it shouldn’t stop women from going after what they want. 

AM: What are you working on that fans should keep an eye out for? 

N: More music and touring.  We have a big release coming out in February, as well as some great collabs we are super excited about. We’re also really excited to be launching NERVOnation in the snow in Solden, Austria this April. And of course, we will be launching NERVOnation in Ibiza at Ushuaia. 

To stay connected to NERVO while they're on tour or enjoying their next trip to destinations unknown, follow them @NERVOmusic on Instagram.

Read more from the Jan Issue here.