A LEGACY MANIFESTED | ADAM BLACKSTONE

When we watch our favorite performances, there are so many people involved that make these shows come together. The Music Director has a birds eye view and is integral in making sure the components come together, keeping all the teams in lockstep with one another and being able to translate the artist's vision to what we see.

When you have a MD that is also musician and can play across genres, you really have someone that is multi-talented! We caught up with Adam Blackstone a bassist who has performed with Jay-Z, Dave Chapelle's Block Party, Justin Timberlake, Janet Jackson and so much more. He has also been the MD for a number of the entertainers above including Nicki Minaj and Rihanna - sometimes playing with these artists and more. In addition, this man has been the MD behind the historic Pepsi Super Bowl LVI Halftime Show featuring Dr. Dre, Snoop Dogg, Kendrick Lamar, Mary J. Blige and Eminem and will be back again when for the Apple Music Super Bowl LVII Halftime Show with Rihanna hits the stage for this moment of sports meets music. In this position, he has helmed the OSCARS, NBA All Star Weekend, The Masked Singer and more.

In addiiton to being in the industry for decades with a coveted list of talent that he has worked with, he just released his debut album Legacy last fall and his single 'Round Midnight’ with Jazmin Sullivan has been nominated for a GRAMMY which takes place next month! To ensure that he can continue to grow his brand and fingerprint on the industry, he also talks about how he supplies an array of talent from musicians, engineers and background singers to our favorite artists through BASSic Black Entertainment.

With some busy days ahead, we wanted to find out about how he found his way into the music industry, his love for bass, being a musician as well as a MD and what he has coming up.

ATHLEISURE MAG: What was the moment when you fell in love with music?

ADAM BLACKSTONE: That’s a great question! I think from birth! With my family, I was always surrounded by music, my father is a musician. What we would call today, probably a wedding band singer, but he did weddings, bat mitzvahs, church services, banquets, and all of that. Then, growing up in Black church, my mom and my family was heavy into choir and music ministry. I think that early early African American church experience allowed me to see the power that the music played in the emotional and psyche of human beings in general. Fast forward to me going to high school and getting some jazz band awards and all of the accolades and the praise and being a little bit turned on by that as well. It made me want to excel and to show Black excellence. Of course, fast forward to really my first major major gig was Jay-Z on stage at Madison Square Garden. There was nothing like that feeling! So those 3 instances for me were very much spread out, but were very much so similar feelings you know?

AM: Yes. What drew you to wanting to play bass?

AB: Funny story, I started as a drummer. I think every little Black boy in church as a musician wants to play drums. When we moved to a suburb in town - Willingboro, NJ, again, the band teacher who was white, I’ll never forget when he said, “listen, I have 14 drummers. I heard about your family, I hear about your musical lineage that you have and our band is missing a bass player.” This was in 2nd grade and he said, “I would love if you would switch over.” I said, “hell naw, I’m not doing that bro!” This was back in the day when you had to walk to school and all of that and I wanted to walk with my drum sticks – I didn’t want to walk with a bass! He talked to my parents and we made the switch and honestly, it was one of the best decisions that I had ever made of course!

So that is what introduced me to bass and that instrument in general allows me to be the foundation and the root of all of the chords that are being played. I learned that a little later on. Drums is the rhythm, but bass is really the melody and it controls the chordal structure. Me being the future MD that I was, I think that I like a little bit of the control!

AM: I like how one decision really made all the difference!

You have worked with so many people from Rihanna, The Roots, Justin Timberlake, Maroon 5, Jay-Z and even across genres.

AB: Yes!

AM: How do you approach when you’re working on these projects as they all have different needs and different focuses in terms of when you’re coming in as the musician role.

AB: I think that the biggest thing is that they allow me to be able to be myself, to be creative, allow me to present them with ideas, but also knowing that I am protecting them. They know that I am taking their vision and just trying to enhance it a little bit. As musical director and crossing genres specifically, it’s not about my vision, it’s about the artists’ vision. We’re all a team. If they win, we win. If they’re hot on stage, if their tour is hot, it allows for more opportunities for me as well! So, I always pride myself on asking the artists what they need, what they want and how I can be a vessel to enhance that vision across genres, that respect is given and so they allow me to, you know, continue to be as successful as I am.

AM: Tell me about your debut album Legacy which came out last fall!

AB: Yessss Legacy, Legacy! It was a labor of love for sure! We all went through that pandemic, and you know, we lost some folks. I lost a couple of good friends of mine, I lost a cousin and going through to their services, I realized that I didn't want to leave this Earth with a laptop full of ideas – you know what I’m saying? I heard Jazzy Jeff say, “leave here empty.” So, I was really inspired by loss and I buckled down for about 40 - 45 days and returned to my roots and one of my first loves is jazz and really progressive jazz. I decided what songs I wanted to do and really saw which artists were being impacted by me for a long time and how they wanted to pay it back to me by hopping on my album. Everybody from Kirk Franklin to Mary Mary to Jazmine Sullivan to Jill Scott to Queen Latifah. The list goes on and on! I made that one phone call and they said, “absolutely, whatever you need,” because they know for the last 20 years, I have answered their phone calls and said the same thing. You know what I mean? It’s what I like to call, Relationship Equity! It’s been really cool. We went Billboard #1 on Legacy, the single got a GRAMMY nomination, we are Image Award nominee now for 2023 and going on tour opening for Jill Scott this spring. I’m very excited about that that Legacy continues to hopefully impact people and to become part of their legacy as well. I really did it to inspire.

AM: That is amazing and I really love when you are talking about Relationship Equity, as I have definitely dipped into that pool many times and let them know that for the times I reached back, I needed it for what I was working on.

AB: Even with that, to the right person, you don’t even have to say that because they know what you’ve done and the value that you have added to their legacy, you know what I’m saying? I’m very grateful for God giving me the foresight 20 years ago, didn’t know I would be here doing a record. I was nice to people, I was a good character person, I had integrity and so now when I make these calls, it’s been no issues. I’m super thankful for that!

AM: So are you thinking about your next album?

AB: Legacy 2, I’m definitely thinking about it for sure!

AM: In addition to being an artist and a musician, you’re a noted Music Director. Can you tell us what a Music Director does?

AB: No problem. As an MD, my job is to curate everything live music oriented from stage, to lighting, to choreography, to programming – basically build that live experience for the viewer. So it starts by me sitting with the artist and seeing what story that they want to tell through their set list. Sometimes we have 2 hours and then for things like the Super Bowl, we have 13 minutes, you know what I mean? From there, I do a lot of hiring of the band, backgrounds, engineers and then I rehearse the band and then it’s everything from me going to choreo rehearsal, lighting rehearsal to make sure that their cues line up with the music cues. So that gives that total overall experience and that’s essentially what a music director does from arranging, to scoring to creative on the stage.

AM: When you’re doing that, is it hard for you to wear two hats when you’re actually playing as well as being the Music Director?

AB: That’s a great question. I have to be honest and say, that it’s easier for me to be able to do the two hats because I speak through my instrument. That allows me to have a little bit more of a fluent language if we use that analogy, because I can get the ideas out while playing. Sometimes, if I’m just coming in to oversee and there is another band like Maroon 5 or something like that - when I do Tim McGraw, he has his own band, it’s like I have to adapt to their language. Either way it’s cool, but I have to say that the two hats actually because of my musicianship and I’m thankful for that, it lets the MD job be a little easier for me!

AM: It’s amazing to think about the fact that you were saying that whether someone is going on a tour, last year’s halftime show for the Super Bowl and you were also involved with The Masked Singer as well which is a TV show. That’s a lot of hats to juggle, so how do you say, ok if this is a tour – it’s this way and a TV show is another way and then when you’re doing the halftime show which was ridiculous –

AB: Thank you so much!

AM: We just watched the documentary, The Show: California Love, so being able to see the behind-the-scenes as someone who is a fashion stylist and the Co-Founder and Creative Director of Athleisure Mag, I have such an appreciation for how all of those things come together and it’s nice to see how that all took place.

AB: I think that the biggest difference is trusting myself and trusting the process. When it comes to the creative, I started as a touring guy so a lot of times, the touring aspect comes a little easier to me and I’m a fan of music. So I know what the viewer wants to see/hear. When it comes to the television show whether it’s The Masked Singer, The Four, BET Awards, The Voice – things like that, we’re making television so how do we want to sustain people’s interest by watching the show? How we do that is by making very impactful moments happen in a very short period of time. That’s different then the tour, because you want to elongate the moment so that you can stretch out people’s attention span – you get what I’m saying? It’s a different hat to wear, but at the end of the day, it’s about entertainment and I am happy to be a true entertainer in the sense of the musicianship of it.

AM: This year, you’re going to be back at it again with Rihanna’s halftime show for the Super Bowl. What can you tell us about this show and anything that you can share as we’re all so excited!

AB: No doubt, I’m excited to be a Co-Musical Director this year with my partner, Omar Edwards. He’s another Philly guy and we are going to set the world ablaze! Riri has had the superpower of all her career of being Anti, no pun intended! So, what that allows us to do is for us to think completely outside of the box. I can’t give you too many more details to be completely honest, but I will say that it’s going to be a whirlwind experience for that 13 mins for sure. I think that the people will love it for sure. I always like to call it the Super Bowl catalog of songs so I promise you that you will hear your favorites!

AM: Tell us about BASSic Black Entertainment and what it offers to those in the music industry.

AB: Absolutely, BBE we call it for short, BASSic Black Entertainment was founded by myself and my beautiful wife, Kaisha Blackstone. At a point in 2008/2009/2010, my stock as MD was rising and I was not able to be in multiple places at one time! So, the artists trusted me and said, “hey, even though you can’t be there. Can you set it up for me, hire the personnel?” I said of course and knowing that these people shared the same core values as me musically and personally, character and integrity as well – at one point, I had over 250 musicians, singers and engineers collectively out on the road with different tours. My wife said, “ok guy, hold on. Let’s figure this out.” How can we not just monetize because it wasn’t about that, it was about creating a structure for these people. I kind of was like calling them up, doing the music and then throwing them out with the wolves per se in my earlier career. But once we set up BASSic Black Entertainment, there is a structure, there are tour managers, there are rates in place and everything that allows people to be able to come to work and maximize their jobs for the potential to be a musician and to not have to worry that anybody will take advantage of them. They also know that the BBE brand is represented as well so it’s all with excellence.

Right now, we are a music staffing agency, we have now branched into the record label industry business as well with BBE Records and we will continue to not only put out music, and new artists, but also support tours. Right now, I have a BBE band out with Jeezy, a BBE band out with SZA, a BBE band out with Ari Lennox, we’re doing great! For myself, I’m opening this spring for Jill Scott, so that is going to be a great experience as well.

AM: I mean, you have so many plates that are spinning, all those projects, prepping for your spring tour, going to the GRAMMYs next month!

AB: Yesssss!

AM: Congratulations on that! You have the halftime show coming up – how do you take a moment for yourself in terms of self-care and making sure that you can kind of refill your cup or at least partially?

AB: I’m about to give you some exclusiveness! I like to just disappear from rehearsal for 3 days and to see my kids! Family first over everything to me! If I have their blessing to go out and be great, that allows me to remain creative and to operate in my most maximum genius. If the home structure is not cool, I’m coming home – you know what I’m saying? Even if home is cool and my stomach is not cool, or me missing my family and my wife is not cool, I’m coming home so that is how I replenish myself. I kiss my babies – I love on my family. I bring them out with me when I can. They support me in all I do, it’s been a sacrifice. It’s a sacrifice not only for me, but my wife as well. I’m just so thankful that I have a strong woman like that to hold the fort down, be at the crib – she knows that I’m out here building a legacy for our children. Hopefully, for her to be proud of as well. That’s how I replenish myself by filling myself up with love from my family.

AM: Once again, it was so much fun to research you for this piece as there were things that we already know, but it was a treasure trove of so many things like being the MD for All Star Basketball Weekend and the Oscars, you got an Emmy for last year’s halftime show for Oustanding Music Direction – you have done so much, you have worked with so many artists and now you have your own album, what do you want your legacy to be?

AB: My legacy should be that Adam Blackstone was a core value person, giving, selfless, loving and also did good music and made people laugh, made them dance through the melody. If that can be my legacy, that would be more then I could ever ask for. If my music is it then that is a plus, I promise you! I’ve been so thankful to see the impact that it has had through the accolades. The Emmy award was so so great, but I was hired to do a job, right. I was always going to do the best that I could do. I’m alsoways going to be the best me that I can be and an Emmy just validated that someone else thought that it was a good job as well. This GRAMMY nomination hit differently for me, because it’s an idea in my head – the music, it’s an idea in my gut, it’s an idea in my soul and it’s an idea in my heart. So, to see how that one idea can come to fruition and other people then latch on to that idea which was created by yourself, it just meant a whole different aspect for me with that. So the music thing has been such a great tool to show me the power of music, you know what I mean? I’m super excited for what’s to come and super thankful for that!

IG @adamblackstone

PHOTOGRAPHY COURTESY | Adam Blackstone

Read the JAN ISSUE #85 of Athleisure Mag and see A LEGACY MANIFESTED | Adam Blackstone in mag.

TECH REALITY CHECK WITH JON FORTT

This month's cover is graced by another one of our faves, CNBC's Jon Fortt who we see everyday as Co-host of Squawk Alley where, he shares his insight on what's going on with startups as well as tech companies. In addition to rocking an array of menswear that is transitional winter/spring style, he shares with us how he got into the industry from journalism to broadcasting, his approach to his work and more.

ATHLEISURE MAG: Tell us your background and how you got into broadcasting and ultimately to CNBC?

JON FORTT: I’m kind of an accidental broadcast guy. It was never a big goal of mine to get on TV. I actually started out working for newspapers as a print reporter. There was a national newspaper chain called Knight Ridder and they had this amazing scholarship for aspiring journalists and media businesspeople from ethnic minority groups. Every year, they’d pick four high school students to win a financial award, and more important, summer internships during college. Unfortunately, Knight Ridder doesn’t exist anymore, and there aren’t enough programs like the one they had.

Anyway, I worked for a Knight Ridder paper called the Lexington Herald-Leader after college, then got a job in Silicon Valley at the San Jose Mercury News just before the dot-com bust. I eventually made the move to magazines, editing at Time Inc.’s Business 2.0 and writing for Fortune. That’s where CNBC found me. They’d have me on every now and then to talk about Apple, which had become my specialty. Back in 2010, they decided they wanted to take a chance on a new correspondent, and fortunately, I was it.

AM: We know that you enjoy talking about tech companies, startups, products and services. What is it about technology that makes you so passionate and do you have a specific topic within it that you really enjoy focusing on?

JF: That’s a cool question, because I don’t think anyone’s asked me in that way before. It’s a little bit of an accident of timing that I’m into technology, I think. I got out of high school in 1994, the same year the web browser was born, and I think that has a lot to do with it. I got to the college newspaper and we were suddenly facing this question of what we were going to do about the web. Some of us started learning HTML, and built the first website for the paper. (I don’t think I had much to do with the final product, but it was fun to learn.) Not long after that, the paper got its first digital camera, which was seriously high-tech back then. It could only shoot black-and-white photos, and the resolution was really bad, but it was about 10 times faster to get a photo shot and processed compared to the darkroom. It became clear pretty quickly that technology was going to be the edge I would need in my career to get things done faster and at higher quality. That’s what I like covering most, I guess – the way seemingly small ideas can completely change the way we get things done.

AM: When we're watching CNBC, you talk about a range of companies and startups - and you have a fresh and fair approach to present it to those of varying levels of understanding - how important is it to make these topics relatable to a wide, as well as a niche audience?

JF: Maybe it’s the writer in me, and maybe it’s the time I spent doing tech reviews. I try to remember that there’s no excuse for making the audience feel dumb. Our audience is smart, but a big portion of our viewers aren’t into all of the jargon – they’re people managing stock portfolios preparing for retirement, or retirees trying to understand the forces that are affecting the stocks they own. The temptation is always to match the wonkiness of the guests we have on – economists and investment managers – to sort of prove that I can go toe-to-toe in the conversation. But I think it’s always important to remember why I’m there: as a representative of the viewer.

THIS PG | HANRO Luis Zip Jacket, Cotton Sporty Vneck Tee + Living Lounge Pant |

AM: We love the Fortt Knox Podcast. How did it come about and what is its mission? What are some of the challenges that live interviews bring?

JF: Thanks! The Fortt Knox Podcast was born because I felt like I was leaving too much good stuff on the cutting room floor. I mean, sometimes a Fortune 500 CEO is willing to spend an hour with me, and I’ve got five minutes of live air time. Depending on what’s happening in the news, maybe I’ve got to ask about the company’s stock price, or something political – if that’s what’s moving markets that day, it’s what you’ve gotta do on CNBC. That’s a third of the live interview time, gone. Why not record a longer interview, and offer it up to people who want to go deeper?

The mission? There’s a line I say to introduce each episode, and I think it sums things up: “We’re going to learn how the very best climbed to the top, and pull out lessons along the way.” The stuff I do live on CNBC is mostly for investors and fans of the public markets who want to understand where to put their long-term dollars. Fortt Knox is for people who want insight into building their careers, who want to understand how high-achieving people get things done.

At the same time, because I’m a little crazy, I decided it would be cool to do a live streaming show, Fortt Knox Live.  That’s also weekly, and a CNBC producer, Evan Falk, works closely with me on it. The mission behind that is to answer the question, "What are the best ways to manage your time and money in a culture where tech is taking over?"

AM: Walk us through what it is like to prepare as a Co-Anchor for Squawk Alley and for your podcast Fortt Knox? Wow, what does your day look like when you're preparing for Squawk Alley and then when you're getting ready for your show?

JF: It’s sometimes a bit nuts. I get up in the morning at 6 or 6:30, and I immediately check my phone (iPhone X at the moment) for headlines and indications of how stocks are likely to begin trading that day. I look for emails from the producers about changes to the guests and timing of the show. I copy that over into a folder I keep in the cloud in Microsoft OneNote. (See, I’m not a total Apple guy.) Eventually, I walk to the train, about a mile and a half, and catch New Jersey Transit to Hoboken and then a PATH train to World Trade Center. I’m really conscious of all the spots where I will and won’t have Internet access, because I’m compiling my research for Squawk Alley the whole way. I walk from World Trade to the New York Stock Exchange in Lower Manhattan, where we broadcast the show live from the floor.

After Squawk Alley ends at noon, I might head up to the Nasdaq MarketSite in Times Square to record a Fortt Knox Podcast interview, or on Wednesday to stream Fortt Knox Live. From the Nasdaq I’ll make my way to CNBC headquarters in Englewood Cliffs, New Jersey. I finish the in-office day there. I might be editing the audio for the podcast, which I produce and edit myself, or I might be planning the next Fortt Knox Live with Evan. Or I might be pouring over stats and trying to figure out how to boost the distribution and quality of both the podcast and live show. Sometimes that bleeds over into time at home, too. But I try to get home by 6, in time for dinner with my wife and two boys, who are 7 and 9. I like to give them a hug goodbye in the morning, have dinner with them and get them ready for bed if at all possible. That means bringing Fortt Knox work home sometimes, but ideally the kids don’t see too much of it. I try not to pull out my phone much in the evening. One of the upsides of technology is that it helps us to be more flexible in where and when we work. Of course, that can backfire if we use it to overwork ourselves, but it can also give us more time with family if we can work it right.

AM: What's your hectic time of year in terms of covering tech and startups?

JF: I used to say it was the springtime, but now, with Fortt Knox, there is no slower season. If things are getting slow, it means I need to step up my game in booking guests.

AM: What are your impressions on the state of the crypto asset ecosystem? Do you have any recommendations for people interested in the space?

JF: I’m not one to give in-depth investment advice – that’s my colleague Jim Cramer’s gig – but I’ll say this: if you’re doing it right, investing is a game of skill, not a game of chance. You shouldn’t put your money into anything unless you believe you have a decent idea of what makes its value go up and down. I see a lot of people putting money into cryptocurrencies who have no idea what’s making prices move. Some people say, “If you just put 1% of your net worth into cryptocurrencies, it’s OK.” But let’s be real, if 1% of your net worth is $2,000, and you buy some Bitcoin and it doubles, you’re either going to sell it and say, “that was fun,” or you’re going to be tempted to start chasing it and put $10,000 in. Hey, unless your 401(k) is fully funded with the match, you have 6 months’ worth of expenses saved in cash, you're carrying zero student loans and you're not carrying a balance on any credit cards, don't even think about putting more than a couple hundred bucks into cryptocurrencies. It'll distract you from more important uses of your money and time. That’s the advice I’d give family, anyway.

AM: We love that you call it like you see it. How does your approach to journalism best bring out the story? How have you adapted with new media and distribution platforms along the way?

JF: After a certain period of time, with certain subjects, I think the audience gives a journalist permission to offer what I’d call “informed analysis.” How’s that different from opinion? Well, everyone’s entitled to their opinion, right? Informed analysis is different. You get to deliver analysis when people understand that you have a bit of background in the subject, and you can give historical context for why something is likely to happen, or why a product or strategy is important or risky or not. I try to be careful about that, but I think the “call it like you see it” approach is important in today’s journalism, when some executives or companies might be trying to put up a smokescreen or overhype technologies. The key is that the analysis be informed.

AM: Who are some of your favorite interviews so far on-air? Who are some people you’d love to have a session with?

JF: Satya Nadella, the CEO of Microsoft, is fun because he has this unique approach to leadership. He doesn’t take the drill sergeant approach, or the admit-no-faults approach that’s popular in some circles of leadership today. He’s thoughtful. Jeff Bezos was great too, but it’s been too long. I’d love to have him back. It’s also been a few years since I last talked to Mark Zuckerberg on air. Now would be a great time for him to sit down with me again. Subtle, no?
 

AM: What would you tell those that are interested in getting into broadcasting and podcasts? Anything to add with tech-specific shows particularly?

JF: The great and horrible thing about getting into media right now is, you no longer have to ask for permission. If you’re really passionate about telling people’s stories and about sharing knowledge, you can just do it. If you have a broadband connection, a PC and a phone, you have everything you need to start showing the world what you can do. So whenever young people tell me they’re interested in getting into media, I’m like, “Show me what you’ve done.” Don’t tell me, show me. And I’m not looking for top quality necessarily, but I’m looking for drive and evidence that this person is getting better. Often, young people can’t show we much they’ve done. And that tells me you’re not truly passionate about media, you maybe just like watching videos. There’s a difference.

With tech-specific shows – it’s just like anything else you’re interested in. Be a voracious student of the area you care about, hone your craft as far as how you write, and speak, and present information, and you’ll be surprised how far you’ll go.

AM: When you're not on air, what can we find you doing?

JF: I’ve become something of an amateur photographer lately. I shoot with a Sony A7ii, a full-frame camera I got from an eBay auction a year and a half ago. (The secret with those auctions is to use a sniper program like Gixen.) I just recently put together the newsletter for my youngest son’s elementary school PTA. It was 12 pages, full color, far too elaborate.

AM: How do you maintain balance between your schedule from being on air, hosting events and your family?

JF: I try to limit the business dinners and do lunches instead. Then there’s the whole being home for dinner thing. I read the kids a Bible story, read to them from a book (right now we’re in The Voyage of the Dawn Treader, powering through C. S. Lewis’s The Chronicles of Narnia series). I tend to be the parent who primarily handles bigger projects like book reports, speeches and science projects. My philosophy is, if I make specific commitments at home the way I do at work, I have to move other things to make them happen.

AM: What's your personal style on air and how does that differ when you're running errands or out on the town?

JF: I’m one of those guys who knows what I like, but I wouldn’t say I qualify as someone who’s deep into fashion. If I’m just going to be around the house, it’s sweats or the same athletic gear I wear to work out. If I’m going out, I’m one for dressy jeans, a button-down and layers. Lately I’m into more details, collars and cuffs, and quality stitching. It’s the nice thing about being an adult who’s not growing anymore and being able to maintain a pretty constant weight. Quality stuff lasts. Some of my favorite pieces are more than 10 years old. I’ve got a couple of leather jackets that I picked up in Italy on our honeymoon 11 years ago.

AM: What fitness studios do you go to?

JF: I know this is sacrilege, but I don’t do fitness studios. CNBC has a free gym at headquarters, and when I’m doing what I should, I get in there two or three times a week for some time on the bike and a few weights. My staple now that I’m over 40 is body weight exercises – pushups, pullups, planks, squats, lunges – that sort of thing. At home I’ve got resistance bands, which are great for promoting flexibility and muscle elasticity. I get the fitness studio thing - the camaraderie, the motivation - but it's not my thing. The last gym I went to was a Gold's in Silicon Valley. I went at 5 a.m. with the old people and bodybuilders, and it was a cool $15 a month. Very business-like. Come to think of it, if I were single I’d feel differently, but at this point I’m not trying to meet new people at the gym, you know?

AM: What are three must-haves that you take with you to work daily?

JF: I’m not going to count my phone, because that’s a gimmie. I’ve got to have my Anker portable battery, because there’s no way any phone can get me through a full day on a single charge. I always carry my Tascam DR-40 with two XLR mics for podcast recording. And I’ve got a pair of JLab Audio Epic2 Bluetooth earbuds.

AM: What's currently on your playlist?

JF: I’m all over the place. I’m still bumping A Tribe Called Quest’s last album, and I have a mild obsession with Dua Lipa’s New Rules – particularly that spot in the chorus where the rhythm shifts from 3-2 to a standard back beat. X Ambassadors are the most underrated alternative band out there… “Love Songs Drug Songs,” and “Unconsolable” get heavy rotation from me. And of course real hip-hop from The Roots, Mos Def, Nas… I don’t touch the new mumble rap stuff.

AM: What charities/organizations do you support?

JF: We’re longtime supporters of World Vision and Children International, and over the past five years, we’ve stepped up our giving to International Justice Mission. IJM is a pretty phenomenal organization that goes into communities around the world and works to free slaves. Their work includes victims of human trafficking, the fishing industry, brick-making operations... you name it. They work with local law enforcement to not only liberate people, but also bring criminals to justice through the courts.

AM: If you weren't working in your current field, what you be doing?  

JF: I thought about taking a year off after college and trying to make it as a singer/songwriter. I’m glad I didn’t have to resort to that. In high school, I took architecture classes and thought I might do that for a while. Whatever I’d be doing, it would probably have to involve bringing creative concepts to life using technology.

Jon's shoot took place in the Hudson Yards and Hell's Kitchen neighborhoods, which are two hot areas in the city on the west side in midtown. Throughout the shoot, we showcased luxury living at Sky, which is developed by The Moinian Group. We wanted to know more about why this property has had so much buzz due to its location, amenities and more.

ATHLEISURE MAG: What is the concept behind Sky Residences?

THE MOINIAN GROUP: The largest residential tower in the country, Sky debuted in January, 2016. With an abundance of resort-like amenities and services, Sky was designed to provide the ultimate luxury experience for its residents. The 71-story building, which offers studio to two-bedroom homes, sits at the nexus of two thriving neighborhoods – Hell’s Kitchen and Hudson Yards – allowing residents to immerse themselves in best-in-class services while experiencing one of Manhattan’s most vibrant, growing communities.   

AM: Who developed this property?

TMG: Leading NYC developers, The Moinian Group are the development team behind Sky. The Moinian Group is one of the top national real estate entities to develop, own and operate properties across every category including office, hotel, retail, condos and rental apartments. The team's portfolio of 20 million square feet spans across many major cities including New York, Chicago, Dallas and Los Angeles. Bold New York handles the leasing for the building.
 
AM: Who created the interior design?

TMG: The stunning interiors at Sky were designed by celebrated architecture and design firm, Rockwell Group. Founded by award-winning visionary David Rockwell, Rockwell Group was also responsible for spearheading all of the building’s design features.  

AM: What amenities are offered?

TMG: Sky leads by example in luxury residential living, featuring a myriad of world-class amenities including including an outdoor deck with two zero-edge pools; a private park; full-service spa with nail salon; professional-sized basketball court designed by Carmelo Anthony; water club with Turkish hammam; indoor/outdoor yoga spaces; billiards lounge and café; two libraries with fireplaces; a Spot Canine Club; and a 10,000 square foot fitness floor. The building also features world-renowned artwork by Yayoi Kusama, including a larger than life, carved bronze pumpkin in the building’s infinity loop motor court, as well as the two Kusama “Infinity Net” paintings in the building’s David Rockwell - designed lobby. Sky also features Gunther Forg’s Lead Paintings.

AM: What bespoke services are offered?

TMG: Sky offers a 24-hour doorman, valet services, on-site lifestyle concierge service by Luxury Attaché, Spot Canine Club, exclusive events, in-house room service from LifeCafe and a full-service spa with an adjoining nail salon and massage studio.

AM: Tell us about LifeTime Athletic at Sky.

TMG: LifeTime Athletic at Sky - NYC's premier health and fitness club - features an unparalleled array of amenities and services. Residents can enjoy four fitness studios with offerings such as Pilates, Yoga and Cycle in addition to a full range of group fitness classes. The 70,000 square foot space also offers LifeSpa, LifeCafe, expansive indoor lap pool, spacious locker rooms with lavish amenities and towel services. LifeTime provides an ease of access to all residents, allowing them to take an elevator straight into the fitness club and enter through the residence entrance.

AM: Tell us about the neighborhood.

TMG: Sky is positioned right in the heart of Hell’s Kitchen, the home to many of NYC’s famed theaters and award-winning restaurants. Residents are also in close proximity to the iconic Highline and West Chelsea’s renowned art galleries. The booming Hudson Yards District, set just a few blocks from Sky, will soon feature brand new office towers along with more than 100 new luxury shops and restaurants.  

AM: What is next to Sky?

TMG: The retail space next to the Sky residences is curated by the Moinian Group. This past year The Moinian Group created Sky Art, a nonprofit art center founded by Frahm & Frahm and The Moinian Group that featured exhibited work from Swiss artist Ugo Rondinone. The artist's latest collection, I <3 John Giorno, was designed as a tribute to American poet and activist, John Giorno. The location, now named Sky Space, has been transformed into a premier event venue fit with high ceilings and glass curtain walls.  

AM: How can people contact you?

TMG: For more information visit liveatsky.com, email us at hello@liveatsky.com, or call our leasing office at 212.588.0042.

PROPERTY PHOTOS COURTESY | THE MOINIAN GROUP

Read more from the Feb Issue and see Tech Reality Check with Jon Fortt in mag.