As we settle into the Fall, we know that the weeks ahead will be productive and busy! We’re navigating a number of projects while looking ahead to 2026! This month’s cover is definitely on that same wavelength! Jay “Jeezy” Jenkins is a 4X Grammy nominated artist, New York Times Best Selling Author, Entrepreneur, and Philanthropist who is known for a number of songs that have been on rotation on our playlists and more.
We wanted to know more about how he got into the industry, his passion for music, and his creative process. We also wanted to delve into his national TM: 101 Live Orchestra Tour which has been sold out. Due to the success of this tour, he announced his residency in Las Vegas at PH Live at Planet Hollywood with The Masquerade (Oct 31st + Nov 1st) and The Nutcracker (Dec 19th + 21st). On Sept 28th, he dropped his latest album, Still Snowin’! We had to find out this and more from the man himself!
ATHLEISURE MAG: It’s a pleasure to speak with you as I have been a fan, and I have enjoyed your body of work musically, as well as being an entrepreneur, so we’re thrilled to have you as the cover of Athleisure Mag this month!
JEEZY: I love that! Thank you so much! This is amazing!
AM: So, you’ve said that for you, music was a vehicle for business. When did you fall in love with rap, and when did you realize you wanted to be an entertainer?
J: I fell in love with music at a very young age. I think my mother bought me like a Fat Boy’s tape, EPMD tape, and that’s kind of when I was just like, “okay, this is something I love, and when we moved from abroad and came back to the States right before my parents separated, we moved into this small apartment complex. The lady, her name was Dimitri. She lived next door, she was, you know about my father’s age and she played Supersonic. Like, all day, every day, I mean, like J.J. Fad, Supersonic, and it was like, I heard this song literally from when the sun went up to when the sun went down. Because she would play it, and I would just put my ear to the the wall and just listen to it. I just couldn’t believe, like what I was hearing, because I was feeling it. As I started coming of age and you know, I found the people that I liked, I ended up discovering Tupac and I just felt like he was for me. Like, I just couldn’t believe somebody else had the same views I did, and that’s why I really like fell in love with it. And I was, like, okay, you can learn from this. I can enjoy it. This is it. That was the moment.
As far as the artistry, I think I was forced more into being an artist more than I chose to be. I learned from music like music has always been my teacher. One of the real reasons why, I still, you know, listen to podcasts is that I’m learning something. I feel like I always learn from the people I listen to. But the first entrepreneurs that I ever saw were the local hustlers or when Cash Money or No Limit, when they were taking off. I was, like, okay, I could do that, but I want to be a CEO, so I basically, was grinding up money to be a CEO of a label, so I would put my money into the artists, and it didn’t work, you know. And over time, I kind of left with no money, a studio, and really a dream. And one of my guys said, “man, you might as well, just try it yourself, because, you’re the most dedicated and devoted to it, but also, it’s your life.”
AM: Wow!
J: I thought about it and I was like, you know what, you’re right. And I just started to, you know, get in the booth and it took me 10 years. But I stuck with it and the next thing, you know, I was dropping, Tha Streets Iz Watchin, Trap or Die, and then Thug Motivation. It’s been on ever since then.
AM: I mean, where do you get your inspiration from when it comes to creating new music and what is your creative process like?
J: Hmm, creating new music for me, so I never looked at it as music. It’s almost like a journal. You have to live to journal. Like, if you’re not living, you don’t got nothing to journal about. You’ve gotta go through some good times, some bad times, some setbacks, some adversity.
AM: Yup.
J: For me, my process is living. You know, I go out. I have all these new experiences. I learn all these new things. You know, I’ll take a couple of chances, take some risks and with that, I’m able to basically journal about what I’m going through right or what just happened. I navigate through it, and that’s how I go into albums. They’re more like journals.
It’s like, what happened? How did you deal with it? How you feel? What are you gonna do better? What are you inspired to do? What’s in line with your purpose? That’s how I write the music. Now, as far as like the temperament of it, and the sound just depends on where I’m at. If I’m in a place where I’m in a great space, like, right now and this project that I’m about to release now, the music’s going to feel that way, you know, like, Still Snowin’ it feels like I’m in a good place, but, my last project I Might Forgive ... But I Don’t Forget, I was in a bad place, so the music was darker. The sound was darker, the production was deeper. The tempo was slower. So it just depends on how you feel. So, my process is where I live. It’s about enjoying your life no matter what state you’re in and when you take a break from the world and you start to journal, let that come out in the music. The rest is pretty much art.
AM: Right?
J: It’s almost like, if you’re trying to keep up with the trends or trying to stay on the radio and stuff like that - it might be a little more tricky because you’re not yelling it from a real place.
AM: I love the idea of you saying, you’re coming from a place of when you’re living, and so it is very interesting. When you’re hearing your music, but it’s always so super authentic, which I really appreciate.
J: Mmm yeah I receive that – thank you. I think the key to this game - any game really is to stay true to yourself. Staying true to how you really feel, stay present and stay in your flow. Don’t really get caught up in the noise because as artists, you have a million people to tell you how to do it, but they have never done it. And then you have people telling you what you should do and it’s almost like a recipe you get from your grandmother. She taught you how to do it and you understand it and nobody else can come and tell you how to remix this recipe if it has been a family secret. Culture is like our family secret. Nobody can come in and tell me how to remix culture. I’ve had people try and you know, I made some unpopular decisions to stay in my flow. Of course, I went through some turmoil, but it all came back around because I stayed solid, and I kept the Integrity of who I am, what I’m doing, and what I’m saying. So, I don’t want to be the guy at the park you know, out with my daughters and somebody’s like, “oh, that’s got to make that whack something!”
AM: Right!
You’ve been in the industry for 20 years, which is not only incredible, but it’s a cultural milestone. You’ve been on this live orchestra tour focusing on your debut album and performing in like some insane venues at the Apollo Theater here in New York. How did you come together and decide that you wanted to incorporate a 26 piece orchestra and and really pushing the boundaries of what blending hip-hop and classical music is together?
J: Well, the thing is, growing up, you know, we watched all the mafia movies. So, John Gotti stuff and all that, and we just associated that with the good life, right?
AM: Yeah.
J: You get to that point in life you just us see it through a different lens because you made it to this point, which is why we were always fascinated with the narcos and all of that.
As far as our culture, we just want to get it to a place where - you know, it was once a dream, a hope, and a prayer that you made it past 21 because of the circumstances you were in. As you make it past 21, you start to think, like, “damn, what am I going to do now?” And as I have matured into this, to meet the next level is this or that, and the next level for me is 20 years later. Staying in my truth was something that I always dreamed of doing with an orchestra. I was able to do that in Atlanta at the High Museum. It was the first time at 45 years old that I had even seen an orchestra! So, you know, on top of being, nervous, because I’m like, “okay, how does this work for me?” I wondered whether people would accept it. By the third song, I was, like, “oh my God, I gotta take this around the world because this is aligned with my purpose, It’s inspiring and uplifting my culture.”
There are people that I see in this crowd that have suits on that I’ve never seen in suits, Right?
AM: Right!
J: There’s people here celebrating life and just happy to be here because they feel as good as they look – and that’s a feeling right? I said to myself, for my 20-year anniversary, I’m going to take this around the world because there’s somebody in Kansas City that’s never been to an orchestra before, there’s someone in DC that hasn’t, there’s somebody in Miami, there’s somebody in Detroit and they deserve that! The best thing I could do is bring this experience to them and present it in a way that’s cool. It was a date night to see all these married couples are out having a great time together because they grew up on the music. But now they get to celebrate together.
It’s the first of its kind and to do it as a tour and to do it independently as well!
AM: That’s quite an undertaking to do for you to personally back it yourself. The logistics that are around that, like, how has that been to put all that together?
J: I gotta say, I have an amazing team, you know? We tight, but we’re strong. Everybody believed in the vision, and we hit the ground - boots on the ground, and we hit the ground running. The experience of some of the orchestra members and their dedication. You know, the people that were breaking down the equipment, and like everybody was just in on this, like everybody gave it, they’re all it’s one of the most amazing experiences I’ve ever been a part of, especially in the touring world.
I heard a lot of whispers out there, like, “Jeezy, don’t come to the West Coast.” I was, like, “no, we love the West Coast.” So, just for that, we just got a residency in Las Vegas. We’re bringing a 101 piece orchestra - first time to ever do it and we’re doing it at Planet Hollywood. We’re doing The Masquerade on October 31st, and November 1st, and then we’re coming back with The Nutcracker on December 19th and December 21st with that 101 piece orchestra members, Adam Blackstone, Derrick Hodge, DJ Drama, DJ Ace, and we bringing the whole show to the West Coast, and we want to make it a destination, so it’s more of an experience. Now, mind you, everybody else in the world is more than welcome to come. But I wanted to set up in the West Coast, just for the West Coast.
AM: It sounds amazing. We have previously interviewed Adam Blackstone a couple years ago. I find his artistry to be top notch and he is everywhere! Derrick Hodge, DJ Drama, DJ Ace - all of you coming together, creating this. How has that been?
J: It’s been amazing. I mean, I tell them all the time. Man, you know, I’m rocking with the best.
AM: Yup!
J: Adam Blackstone, brilliant. He’s brilliant, Derrick Hodge is phenomenal. Like, I’ve never seen someone that understands the way he understands how to mobilize the orchestra. Color of Noize Orchestra, has been phenomenal. Everything they’ve done doing, this tour has been nothing less than great. DJ Drama is the legend! The records that we have created and the synergy we have to see him open up the show - it’s almost like I’m getting hyped in my dressing room. Me and DJ Ace, we’ve been together almost 12 years now and we’re like Batman and Robin – you can’t have one without the other! We still give people that so you’re really getting 3 shows!
To me, it’s just like seeing everybody go down memory lane and really, just celebrating! By the way, it is not just a celebration of 20 years of Thug Motivation! 20 years ago, they were not in tuxedos listening to this music. That means you’ve done well for yourself to even be here. I’m just the guest of honor, and I’m coming to help you party! What I love is, in the beginning, a lot of people didn’t understand what an orchestra was because they hadn’t been to one before. So they were thinking more like they were going to come and my music would be playing. They didn’t think that I would be there. Once they realized that no, this is still a party, and when you get here and you stand on your feet, you never sit down - it’s been a party ever since!
AM: Wow!
What do you think your takeaway is going to be once the orchestra tour is completed, and obviously, this residency is an immersive environment. What are your takeaways going to be from doing these kinds of shows?
J: So always bet on yourself. To always stick with your vision no matter how many times people will tell you that it won’t work and what people won’t do and just hold your nose and jump in.
AM: Alright now!
J: That’s it! You have to take chances. You’ve gotta do things that are great. You gotta push the envelope and I just feel like, when you’re independent, you can do all those things. You don’t have to go back and forth with someone and try to get them to see what you see – you just take a chance. I hope and I pray that the generation behind being a generation behind them actually get a chance to see that you can evolve in this. You can give yourself permission to evolve. You don’t have to stay in this box that they put you in because that’s the way you came out in the beginning. You don’t have to stay that person you’re allowed to grow in this, you know?
We didn’t get to see Tupac get to his full potential. We didn’t see some of these greats get to their full potential. We didn’t see that from Bob Marley, you know - you get the right to grow in this. You get the right to evolve in this. Just be unapologetic of yourself and lean in and just be present meaning - I know where I’m at in my career, I know it’s been 20 years, but I feel younger than I’ve ever felt.
AM: Yeah.
J: I feel more creative than I have ever felt. I have more wisdom, more knowledge than that, I have more resources as well as relationships. And it’s just like, the thing that I don’t like when it comes to our culture and our music is that they feel like they can put a timeline on you.
AM: Facts.
J: You don’t get that with country music or rock music. Matter of fact, the older you get in rock, the greater you are. You know what I’m saying? Why can’t you be like that for us?
AM: As you know, sometimes we’re harder on ourselves?
J: Right!
AM: You’re absolutely right! I see Joe Perry of Aerosmith, Metallica, The Rolling Stones and it’s like oh my God, iconic – they’re still doing it and killing it, but we have that, too, and that should be respected within the culture.
J: And by the way, Richard Pryor when he was young he was probably cold but, Richard Pryor when he got older ha ha – he was a whole different beast, a whole different monster! He was a whole different animal!
AM: Facts!
J: That’s what I’m saying! For me, we’ve got to grow up as a culture! We have to grow up as a people. We have to grow up as men. We can’t shy away from that. I’m listening to classical music in the morning, I’m not negating that. No more Patron for me, but I’ll take some red wine! That’s my life!
AM: There you go!
J: You know what I’m saying, ain’t nothing wrong with that!
AM: As someone as busy as you are and you’re on the road touring, how do you stay in shape to optimize yourself? Here at Athleisure Mag, we’re always talking about fitness and/or wellness routines. So, what are 3 things that you do, because you’re always on the go?
J: Yeah, I mean, the good thing is, I’ve been busy pretty much 90% of my life, so I have been dialed in. I would say first, you know, you got to start off, you know, with your mental health. For me, that’s waking up meditating, praying about how grateful I am even when things aren’t going well. Taking the time to journal in the morning and step outside to get some fresh air. I’m definitely gonna go to the gym, and sometimes you know you might not have as much time as you would like, but you still got to do something.
AM: Exactly.
J: That’s my thing, just do something every day. And also, you know, of course, your vitamins, your nutrients, and stuff like that. I think eating right is a big part of that, but also like to be honest with you, the biggest thing I’ve learned through all this is like, don’t let none of this stuff stress you.
AM: That part!
J: If it’s not in your control, there’s nothing that you can do, it’s in God’s hand. He can handle everything.
AM: Exactly!
J: There is nothing for you to worry about.
AM: There’s many a time that I’m like, that’s on you, Lord – I know you got that and this.
J: Then just make decisions! Try your best to make decisions, you know, as quick as you can, so you don’t dwell on them. If you can’t make you that decision, just make sure you got some people that you trust that you can run things by just to get some insight.
I would say, you know, eating right, working out, taking care of your mind, taking care of you, and just knowing when it’s enough because you gotta have a work/life balance. I think that’s how you stay young. If you’re just working, and you’re not playing or doing things that charge you or fuel you, then you’ll be depleted.
AM: Absolutely.
J: Start with God first, then start with your mind, and then start with your physical health and just take care of yourself. Just treat yourself how you would treat your best friend!
AM: Pretty much!
You celebrated your birthday by dropping another project Still Snowin’ on your birthday, September 28th with DJ Drama. The live IG with you. hosted by DJ D-Nice was great, The office went nuts!
J: Yes!
AM: Tell me more about this, and why did you want to do this? I mean, you’re putting on a whole orchestra, and you’ve got this going on.
J: I know right? I couldn’t resist it! We were in Miami and I was getting ready for the tour, and I was just like, “you know, come out and put a studio in this bedroom!”
AM: Ha!
J: I know when it’s time. It was time for me and I felt with the orchestra and all of these things inspiring me this time, you know and getting back into my art bag as far as art collecting and stuff like that, which was one of the reasons why I tapped, Dr. Fahamu Pecou to do the cover art and actually paint the painting for the project.
For me, it’s just like, when you feel it, you gotta go. Because when you’re forcing it, it’s when you shouldn’t be doing it. If you’re doing it for money, you definitely shouldn’t be doing it. But if you’re doing it for the love of it, the passion of it, and it happens to come with some kind of monetary gain – absolutely! I’m doing this for the people that have always had love for me. I feel like they deserve it. In the words of the great Andre 3000, “if you want to hear something, make it yourself. He told me that one time, if you like something and you want to hear it, make it yourself.” That’s what I did, and this project is definitely where I’m at and I feel like, culturally, we need this, the fame needs, the people need this. It’s got to be a higher vibration. This is that. I want people to feel good, you know? I want people to feel good while they out here grinding, anybody out here, you know, solving the puzzle of life. I just wanted them to have some theme music!
AM: Well, one of the things I appreciate about you, is that you’re always involved in various projects, and I recently saw that you were in Trap City. What did you enjoy about being in this film and can we expect to see you more in TV /film as an actor?
J: This film to me was really cool because I had a lot of creative control. I was able to play a preacher that has street ties. I had to preach a sermon, so imagine that!
AM: Right!
J: It was actually fun, though it was one of those things where there was some down time. I was like, let’s try this again. Being in front of a camera, shooting music videos and doing this for most of your career, you just get really comfortable in front of the camera. It’s always those things you do when you have time, and you want to push yourself.
To me, it’s like, that’s another challenge - remembering lines, and showing up on time. Capturing those emotions because they told me that I had to cry and I said, I don’t know about that, but we’ll figure it out.
AM: As someone who is an entrepreneur with an ever growing portfolio, you most recently collaborated with Eastside Golf for their limited edition collab this past August. What was that process like, and what do you think the synergy is between hip-hop and golf?
J: I think it’s the synergy between men and golf and Black men in golf? I think that we looked at the sport as if we had no say in it. Shout out to Olajuwon Ajanaku who just went pro and he is the CEO over there at Eastside Golf. He’s one of the best players that I’ve ever seen, but we joke all the time about making golf cool. Golf is a part of my mental health if I’m honest. When you’re out there on that course and you’re able to have that fellowship, deal with people and be out there in that fresh air and listening to great music - it’s really how these meaningful conversations take place that helps your mental health. It brings up a level of peace you wouldn’t believe, and I think that’s what it is, I think us as Black men - we’re in a place right now, where we love peace, and this adds on to it. So I think that’s what people are actually doing, and the love! Golf is like like, you can never beat the course – you just play it. Sometimes you play good and sometimes you play bad. You’re not going to beat the course. You’re not going to go out there and get a hole in one every time you play the ball. The lesson is, every shot sets you up for the next shot. That’s how you have to live life. Every thing sets you up for the next thing.
AM: You also launched EDGE Energy Drink. Love the packaging. Love the can. Why did you want to add this to your diverse portfolio, and what can you tell me about the assortment of beverages?
J: Well, I’ve never been an energy drink guy. But the first time I had a taste of this, I was, like, oh my God, this is amazing. No aftertaste, it’s fresh. I had them bring down the sugar content in it.
AM: Nice.
J: I love the packaging. I love what it stood for, and I’ve had energy drinks and some of them could be really harsh. Some of them could make you really jittery. This was nothing of the sort. What I really love about EDGE is the opportunity to promote it and market it as a mixer as well.
You know, these signature drinks you like these signature cocktails. Instead of putting all this stuff in it with all this sugar and all this caffeine, you can go with something like EDGE and enjoy the taste and still get the energy you want. I like to do things that align with my purpose and my lifestyle.
You know, I might have 1 a day, 2 a day. I want to run it around so that it gives me the energy to get my work done. If I do, you know, ever, ever have a cocktail or something, I’ll just throw some EDGE in there instead of putting all this other stuff in there. It’s an amazing product. I’m actually excited about it. We’re gonna have a great year next year with Edge, for sure!
AM: When you’re not on the road or working on projects, how do you take time for yourself?
J: I really like to take a lot of time to work on myself spiritually, mentally, healthwise and to say grounded. So a lot of my free time, I’m really looking to be the best version of myself and really making sure that I am balancing my life. I know that balance is a word that doesn’t really exist, but you know, at the same time, I think that it is important to make sure that you are pouring into yourself and that you continue to grow so that when it is time for you to share back into the world, you’re more prepared.
AM: Are there any upcoming projects that we should keep an eye out for?
J: I mean, as far as right now, my philanthropy is the next thing on my table. My annual Snowball will be on Oct 9th in Atlanta, GA. It’s the gala for my non-profit foundation, Street Dreamz Foundation. This foundation is for at risk inner city youths. It’s a big, big, big, big deal this year. This year, the theme is Forever I Love Atlanta. Ludacris Bridges will be hosting. So it’s going to be amazing! I have some special surprises for all of my Atlanta folks. We’re going to raise a lot of money for a great cause and for some great kids.
AM: What do you want your legacy to be known as? You are a 4X Grammy Nominee, you have sold over 10 million albums worldwide, you’re a profound storyteller, NYT Best Selling Author, you have an impressive portfolio entrepreneurially - what do you want people to feel or say about you when they think about you and your body of work?
J: You know, I want to be a great father and to continue to be a great brother. As far as my legacy, I want to be known as somebody who took all of the risks that he had to take to pour back into his community, to pour back into his culture, to pour back into his people, and also the younger generation that it’s 1,000% ok to evolve. It’s 1,000% ok to be in your truth. It’s 1,000% ok to who you are.
AM: It was so great to sit down and talk with you as I know you have a busy few weeks ahead! As a fan of your music, I’ve enjoyed hearing about your vision, purpose, your com mitment, and your focus on community. I think that’s super important and that you’re a reflection of what people should look for when it comes to someone who is resilient and just doing it.
J: I appreciate that and receive it!
IG @jeezy
PHOTOGRAPHY CREDITS | FRONT/BACK COVER Matt Swinsky | PG 16 - 33 + PG 36 -39 JWJ Enterprises | PG 34 Erika Goldring |
Read the SEP ISSUE #117 of Athleisure Mag and see STILL SNOWIN’ | Jay “Jeezy” Jenkins in mag.
