HUMANIZING FINANCE WITH MORGAN BRENNAN

Athleisure Mag’s May issue is covered by CNBC's Co-Anchor, Morgan Brennan of ”Squawk Alley" (M-F 11am - 12pm). In addition to her daily show, she also continues to cover a variety of sectors including manufacturing, defense and space for the network. While her shoot showcases a number of pre-summer styles at 498 West End Ave #PH on the UWS, we sat down with her to find out how she came to working as a financial broadcaster/journalist, the stories that she enjoys covering, being a Co-Anchor on her show, as well as what she does when she is off set.

ATHLEISURE MAG: Tell us about your background. What drew you to being as a financial journalist and broadcaster?

MORGAN BRENNAN: I didn’t go to college promptly after high school since I was pursuing a career in the music industry. In my early 20s, I had a change of heart and decided to go to school and set out to be...an anthropologist. It was in my last year at New York University that I realized how similar journalism is to anthropology: research, interviews and ethnographic studies, identifying your own biases and then moving past them to realize facts and bigger societal truths, and the fact that every major trend, topic or issue has people at the heart of it. Plus, it turns out that most have a money trail as well, so examining the business or financial or economic angle is fascinating. I also think - now more than ever - it’s crucial for people to have an understanding of how money works and how business drives behavior and at times, change. Finances are a key driver of our lives as human beings so I feel very passionately about the role we play at CNBC to make these sometimes jargon-laden, daunting concepts and phrases associated with financial and economic literacy accessible.

AM: Prior to coming to CNBC in 2013, tell us about where you started your career.

MB: I started my journalism career working for magazines. I interned at Newsweek International in the fall of 2008 (as I was finishing school), fact-checking articles and writing some of my own. The world was imploding, and financial news was breaking news. The following Spring I got very lucky and landed my first job two days after graduation as an assistant for the video department at Forbes Media. It was a difficult time in the world of publishing as the internet was disrupting traditional revenue streams and the industry was downsizing drastically. But that bred opportunity as well. I was able to take on extra responsibilities and work my way up the ladder, becoming a reporter and staff writer who wrote regularly for Forbes magazine and had a multimedia presence online. I also appeared on cable news programs as a guest and that experience helped catapult me full-time into the world of TV business news. Writing is actually essential to TV so in hindsight that foundation was crucial.

AM: Tell us about your different roles/positions at CNBC. How did you transition from a general assignment reporter to a reporter focused on sectors (manufacturing, defense, and space), to Co-Anchor of “Squawk Alley”?

MB: Like so many people I speak with, my path has been shaped by a trifecta of hard work, sacrifice, and luck. The transition from print to TV was tricky, since TV requires thinking in minutes and even seconds, versus days or weeks when working on a magazine feature story. Telling a story on paper is very different than telling one in 90 seconds on live television. Once I understood that, I was able to focus my efforts on more companies, more trends, more events, typically targeting sectors and industries that were little loved or perhaps little understood. It evolved from there, with instances over the years of being in the right place at the right time to cover a major breaking news event – a scenario that would then open a door to more sources and more stories. Anchoring came once I had established a strong foundation of comprehension across a number of industries. I love that I get to do both – anchoring and reporting – and I believe they bolster each other.

AM: As the Co-Anchor of “Squawk Alley,” what is your day like in terms of prepping for the day’s general news, going on air and after?

MB: The way I see it is I get paid to learn and then disseminate that knowledge to others. Every day involves hours of reading, as well as lots of writing, networking, sourcing – and TV and video watching. When I first started working full-time in this business the piece of advice offered repeatedly was to grab sleep whenever and wherever I could. Days can start very early, especially when traveling, and can go very long, especially when in the field reporting on a story. It takes an incredible amount of time, effort and resources to make just a few minutes of live television – and no one does it alone. I have an incredible team of producers and co-anchors that I am grateful to get to work with every day.

AM: How do you prepare for your sector coverage?

MB: Again, lots of reading. Also, I try to keep in constant contact with a wide network of sources operating in the sectors I cover, be it aerospace and defense or tech or anything else I may be tasked with covering. I make a lot of phone calls, read a lot of analyst notes and meet with as many folks as the schedule permits. Listening to its earnings calls is a great way to learn - and quickly - about a publicly traded company.

AM: What are some of your favorite CNBC stories or interviews that you have reported on?

MB: I have been blessed to be able to travel all over the U.S. to report on stories. So far I’ve visited 46 states. Among my favorites: being the first person to broadcast live from Lockheed Martin's F-35 fighter jet factory floor as the program was facing scrutiny from President Trump due to costs; live play-by-play coverage of SpaceX's first-ever Falcon Heavy rocket launch, from Kennedy Space Center; and the short documentary I did with the CNBC Investigative unit that focused on illegal home-sharing activity on the Airbnb platform, a project that involved five months of research and reporting and required quite a number of field shoots.

AM: When you wake up, what are 3 sites/apps/platforms that you go to to connect with what is going on financially to jump start your day?

MB: First stop is CNBC.com to see where different markets are trading. Second stop is Twitter to see what’s trending and what the financial and media folks I follow are talking about. After that, I start clicking through articles on the homepages of news sites like The Wall Street Journal, The New York Times, Washington Post, Reuters and Axios. I also receive hard copies of newspapers every day because I think it’s important to visually see what’s made the front page and where (and I still like to hold paper in my hands and make notes with a pen.)

AM: When you’re not at work and taking downtime for yourself, what would we find you doing?

MB: When I’m not working, I’m focused on my other job: raising my amazing (and saucy) three-year old daughter. It is very much a team effort but I try to unplug from my phones for at least an hour a night on workdays to focus all of my attention exclusively on her and the family. I’m also a big Broadway buff. And recently, I’ve been trying my hand at cooking and baking. I make a mean muffin.

AM: Living in Westchester and working in NYC, where can we find you grabbing a meal, shopping and/or working out?

MB: When my husband and I moved out of New York City a few years ago I was nervous about the change; I had been a city dweller for the better part of 16 years. I’m happy to report what millions already know: there is great food, great culture and a great sense of community in the suburbs too. In Westchester, I’m a big fan of the Cookery in Dobbs Ferry, the Inn at Pound Ridge, and for pizza, Johnny’s in Mount Vernon is a must. I currently belong to Equinox because I like the peer pressure of group classes. When shopping, I am in need of adult supervision when visiting Target, Stew Leonard’s, or HomeGoods. I’m also a big fan of diners and will travel for really good coffee, which I drink black, many times a day.

AM: As someone who is a foodie, what are 3 restaurants on your list that you have yet to try, but are looking forward to?

MB: If only it were just three! Definitely Eleven Madison Park in Manhattan; D.O.M. in Sao Paulo, Brazil – which I’m hoping will happen soon since we have a family member from that city; and Osteria Francescana in Modena, a region of Italy that’s highly underrated for its food and from where some of my husband’s family originates. One of my favorite docuseries right now is “Chef’s Table,” on Netflix, which profiles renowned chefs from across the globe, so I have quite the inspired wish list thanks to that.

AM: During our photoshoot, we listened to a 90’s Hip Hop playlist. What are 3 of your favorite songs in this genre?

MB: 90’s hip hop is the best hip hop! But as someone who came of age during that decade I may be partial. Honestly it’s too hard for me to answer because I love music, from classic rock to 80’s pop to grunge. In terms of 90’s hip hop though, I’d say anything by 2Pac, Notorious B.I.G., Wu-Tang Clan or A Tribe Called Quest. (I may also know all of the words to “Shoop” by Salt-N-Pepa.)

AM: As someone who is always on the move and travels often for interviews, what are 3 items you take in your carry on?

MB: I never leave home without a wireless charger. I also always pack an extra set of clothes, since there have been instances in which breaking news or a last-minute assignment has meant I was on the road for longer than initially anticipated. The other item that’s especially handy is a blanket scarf because airplanes can be chilly and you can use one as a blanket or pillow in a pinch.

AM: Is there anything else you want to share?

MB: I have been very blessed to receive some great advice from accomplished individuals. But one example in particular I love is: don’t take yourself seriously; do take your job seriously. I believe that’s the secret to success - work hard and be willing, and try to have fun along the way.

Our cover shoot took place at 498 West End Ave #PH on the UWS of NYC. This 2 level home has great views of the city and is near a number of restaurants, shops and more! We chatted with Louise Philipps Forbes of Halstead to find out more information about this listing that is currently on the market.

ATHLEISURE MAG: The views and natural light at West End Ave #PH are amazing, tell us about the features of this unit.

LOUISE PHILLIPS FORBES: Set atop a quintessential Upper West Side landmark constructed in 1910 by Neville & Bagge, this 3,646 sf 5 bed, 4.5 bath newly constructed full-floor duplex is a rare combination of prewar craft and contemporary artistry. Thoughtfully designed by CetraRuddy Architecture to accommodate a 21st century lifestyle, this exceptional home has spectacular finishes and grand proportions. The premium grade details that grace the interiors impart a pervasive sense of quality, where space and light mix with elevated materials to infuse traditional forms with inventiveness.

The keyed elevator service to this topmost unit opens up into a warm and inviting foyer. Upon entering the penthouse, the new oversized windows welcome an abundance of light from all directions, keeping the home bright and airy, as you mentioned. The solid white oak floors in a custom 30-inch square rift-and-quartered parquet inspired pattern, accentuate the dining and living rooms.

Designed to deliver equal portions of elegance and functionality, every facet of the kitchen exceeds the highest standards while also delivering innovative design concepts - from the outstanding millwork in custom chocolate-stained oak with contrasting cream-colored ceruse, to a single-slab marble hearth wall that conceals the range hood. Outfitted for the most seasoned cooks, the kitchen also showcases Calacatta countertops, Miele appliances, a 48-inch Bertazzoni gas range, and a Gaggenau warming drawer and wine refrigerator.

An expansive wrap-around terrace, at its longest spanning close to 90 feet, makes for a covetable outdoor space ideal for lounging as well as hosting cocktails and dinner parties against the backdrop of an exquisite panorama f the Hudson River.

AM: What amenities are offered in this building for residents (common areas, services, etc.)?

LPF: Among the many amenities of 498 WEA is a fitness room with cardio workstations and an exercise area. For the younger set, a delightful activity center with an ingenious wood-peg wall allows kids to express themselves to their heart’s content.

AM: Tell us about the neighborhood that is directly around this building (Wholefoods, workout studios, eateries, etc.) and what neighborhood is this considered?

LPF: Flanked by two beautiful parks, the Upper West Side is one of the greenest neighborhoods in Manhattan. A favorite with families with its great elementary schools, safe streets and plethora of playgrounds, the vibe of the Upper West Side is relaxed, yet lively. There are plenty of bars and restaurants to frequent along Amsterdam Avenue, and Broadway. The wide, tree-lined streets also host many mom-and-pop stores, some of the best Jewish delis in the city, Zabar’s and Levain Bakery. Cultures abound as this coveted neighborhood is the home to the American Museum of Natural History, the Children’s Museum of Manhattan and the West Side Community Garden.

AM: For those interested in this unit, how can they get more information?

LPF: For more information on this home please head over to Halstead.com/19162124

AM: Do you also represent other units in this building as well?

LPF: Yes, as the exclusive broker for new development in this building my team represents new units as they become available. We just launched a fully renovated 2,093sf 3-Bed, 2-Bath residence on the 8th floor with the same designer details and notable features.

AM: Can you tell us about the artwork that is featured in this apartment?

LPF: The artwork throughout the two-story home has been thoughtfully curated by an interior designer to help highlight its architectural features and, of course, the view.

AM: Where can readers find out about properties that you represent?

LPF: www.Louisephillipsforbes.com

PHOTOGRAPHY CREDITS

Athleisure Mag's May cover story was shot by Paul Farkas, using Canon Mark IV; and selected Canon lenses: EF 50 f/1.2 L, EF 24-70 f/2.8 L II, and EF 70-200 f/2.8 L II.

MAKEUP & HAIR CREDITS

MUAH Bamike Ogunrinu utilized a number of products and tools in order to create the makeup and hairstyles that are in this cover editorial with CNBC's Co-Anchor of "Squawk Alley".

MAKEUP PREPARATION

PREP | BIODERMA Micellar Water | REBELS AND OUTLAWS Love Potion | DRUNKEN ELEPHANT B-Hydra Intensive Hydrating Serum | TWINMEDIX Pro:Refine Eye Correction | TWINMEDIX Pro:Refine Moisturizer | BITE Agave Lip Mask |

FACE | MAKEUP FOREVER Ultra HD Cream Foundation KEVYN AUCOIN Contour Book Volume 3 | ILIA Essential Face Palette Warm | MAKEUP FOREVER Pro Bronze Fusion Bronzer 20M | BROWS | BENEFIT Foolproof Brow Powder 3 | IT COSMETICS Brow Power Universal Brow Pencil |

OUT AND ABOUT LOOK | EYES // STILA Eyes are the Window Shadow Palette #mind | LIPS // CHAPSTICK Total Hydration Moisture + Tint #Rose Petal |

FITNESS LOOK | EYES // NARS Orgasm Illuminating Loose Powder | LIPS // PAT MCGRATH | MatteTrance Lipstick #Femme Bot |

RESORT GLAM | EYES // COZZETTE Infinite Eyeshadows #Aquamarine | LIPS // MAKEUP FOREVER Artistic Rouge Light Luminous Hydrating Lipstick L304 |

HAIR PREPARATION

HAIR PRODUCTS | IGK Laidback + Intern |

HAIR TOOLS | Hot tools ¾" – 1¼" + 1" Nano Ceramic® Salon Flat Iron with Extra-Long Plates + Nano Ceramic® Tapered Curling Iron – Large

FASHION CREDITS

Athleisure Mag's Celeb Fashion Stylist, Co-Founder/Creative + Style Director Kimmie Smith focused on looks that incorporate a number of pieces that will become go-to's in your closet with the onset of warm weather.

OUT AND ABOUT // PG 25 + 26 | SOCIALITE CLOTHING Playsuit in Tobacco | QUPID Ankle Booties | AMATOSTYLE Domenica Cream Leather Cord with Python Tassel Necklace + Novella Python Earrings | LAGOS 18K Caviar Gold Large Dome Statement Ring + 18K Bar 7 Gold Bracelet |

FITNESS LOOK // PG 16- 22 + BACK COVER | BEYOND YOGA Burgundy Sports Bra | WOLVEN THREADS Moonlight Mandala Leggings | HOKA ONE ONE Women's Bondi B | LAGOS 18K Caviar Gold 35MM Hoop Earrings, 18K Caviar Gold Diamond 7 Rounds Stack Ring, Caviar Gold Ring + 18K Caviar Gold 35MM Hoop Earrings |

RESORT GLAM LOOK // FRONT COVER + 29 - 33 | OLIVIA VON HALLE Delphine Muse Full Length Dress | GOOSEBERRY So Chic Sweet Sunrise | LAGOS 18K Enso 30MM Circle with Linear Drop Pendant Multi Length, 18K Enso 30MM Circle with Linear Drop Earring, Black Caviar Ceramic Diamond Pave 14MM Ring, Black Caviar Black Ceramic Diamond7 Link Statment Ring 9MM Bracelet + Black Caviar Black Ceramic 2 Diamond Link 9MM Bracelet |

IG @Morgan_Bren

IG @PVFarkas

IG @Shes.Kimmie

IG @BamikeOgunrinu

Read the May Issue of Athleisure Mag and see Humanizing Finance with Morgan Brennan in mag.

ATHLEISURE MAG | #41 MAY 2019

The May Issue of Athleisure Mag is covered by CNBC's Co-Anchor of "Squawk Alley," Morgan Brennan who's sectors include manufacturing, defense and space. She showcases fun looks for the summer. Laila Ali chats with us about her undefeated boxing career. We also focus on 90's Hip-Hop artists who were pictured at the beginning of their career in Contact High talking about the culture as well as capturing them in iconic moments. The month of May has a number of awareness focuses. We talk with The Laurus Project and their focus on Breast Cancer Action. In honor of Mental Health Awareness month we have two articles focusing on mental health awareness. Dr. Sanam Hafeez who talks about what mental health is as well as how we can identify issues and how we can rectify it. Dr. Heidi Hanna shares how stress has benefits as well as its fatal aspects. We have a number of roundups that include beauty, style and fitness; gifts for Father Figures and items to consider for the Summer and all of your travels.

Read the latest issue of Athleisure Mag.

TECH REALITY CHECK WITH JON FORTT

This month's cover is graced by another one of our faves, CNBC's Jon Fortt who we see everyday as Co-host of Squawk Alley where, he shares his insight on what's going on with startups as well as tech companies. In addition to rocking an array of menswear that is transitional winter/spring style, he shares with us how he got into the industry from journalism to broadcasting, his approach to his work and more.

ATHLEISURE MAG: Tell us your background and how you got into broadcasting and ultimately to CNBC?

JON FORTT: I’m kind of an accidental broadcast guy. It was never a big goal of mine to get on TV. I actually started out working for newspapers as a print reporter. There was a national newspaper chain called Knight Ridder and they had this amazing scholarship for aspiring journalists and media businesspeople from ethnic minority groups. Every year, they’d pick four high school students to win a financial award, and more important, summer internships during college. Unfortunately, Knight Ridder doesn’t exist anymore, and there aren’t enough programs like the one they had.

Anyway, I worked for a Knight Ridder paper called the Lexington Herald-Leader after college, then got a job in Silicon Valley at the San Jose Mercury News just before the dot-com bust. I eventually made the move to magazines, editing at Time Inc.’s Business 2.0 and writing for Fortune. That’s where CNBC found me. They’d have me on every now and then to talk about Apple, which had become my specialty. Back in 2010, they decided they wanted to take a chance on a new correspondent, and fortunately, I was it.

AM: We know that you enjoy talking about tech companies, startups, products and services. What is it about technology that makes you so passionate and do you have a specific topic within it that you really enjoy focusing on?

JF: That’s a cool question, because I don’t think anyone’s asked me in that way before. It’s a little bit of an accident of timing that I’m into technology, I think. I got out of high school in 1994, the same year the web browser was born, and I think that has a lot to do with it. I got to the college newspaper and we were suddenly facing this question of what we were going to do about the web. Some of us started learning HTML, and built the first website for the paper. (I don’t think I had much to do with the final product, but it was fun to learn.) Not long after that, the paper got its first digital camera, which was seriously high-tech back then. It could only shoot black-and-white photos, and the resolution was really bad, but it was about 10 times faster to get a photo shot and processed compared to the darkroom. It became clear pretty quickly that technology was going to be the edge I would need in my career to get things done faster and at higher quality. That’s what I like covering most, I guess – the way seemingly small ideas can completely change the way we get things done.

AM: When we're watching CNBC, you talk about a range of companies and startups - and you have a fresh and fair approach to present it to those of varying levels of understanding - how important is it to make these topics relatable to a wide, as well as a niche audience?

JF: Maybe it’s the writer in me, and maybe it’s the time I spent doing tech reviews. I try to remember that there’s no excuse for making the audience feel dumb. Our audience is smart, but a big portion of our viewers aren’t into all of the jargon – they’re people managing stock portfolios preparing for retirement, or retirees trying to understand the forces that are affecting the stocks they own. The temptation is always to match the wonkiness of the guests we have on – economists and investment managers – to sort of prove that I can go toe-to-toe in the conversation. But I think it’s always important to remember why I’m there: as a representative of the viewer.

THIS PG | HANRO Luis Zip Jacket, Cotton Sporty Vneck Tee + Living Lounge Pant |

AM: We love the Fortt Knox Podcast. How did it come about and what is its mission? What are some of the challenges that live interviews bring?

JF: Thanks! The Fortt Knox Podcast was born because I felt like I was leaving too much good stuff on the cutting room floor. I mean, sometimes a Fortune 500 CEO is willing to spend an hour with me, and I’ve got five minutes of live air time. Depending on what’s happening in the news, maybe I’ve got to ask about the company’s stock price, or something political – if that’s what’s moving markets that day, it’s what you’ve gotta do on CNBC. That’s a third of the live interview time, gone. Why not record a longer interview, and offer it up to people who want to go deeper?

The mission? There’s a line I say to introduce each episode, and I think it sums things up: “We’re going to learn how the very best climbed to the top, and pull out lessons along the way.” The stuff I do live on CNBC is mostly for investors and fans of the public markets who want to understand where to put their long-term dollars. Fortt Knox is for people who want insight into building their careers, who want to understand how high-achieving people get things done.

At the same time, because I’m a little crazy, I decided it would be cool to do a live streaming show, Fortt Knox Live.  That’s also weekly, and a CNBC producer, Evan Falk, works closely with me on it. The mission behind that is to answer the question, "What are the best ways to manage your time and money in a culture where tech is taking over?"

AM: Walk us through what it is like to prepare as a Co-Anchor for Squawk Alley and for your podcast Fortt Knox? Wow, what does your day look like when you're preparing for Squawk Alley and then when you're getting ready for your show?

JF: It’s sometimes a bit nuts. I get up in the morning at 6 or 6:30, and I immediately check my phone (iPhone X at the moment) for headlines and indications of how stocks are likely to begin trading that day. I look for emails from the producers about changes to the guests and timing of the show. I copy that over into a folder I keep in the cloud in Microsoft OneNote. (See, I’m not a total Apple guy.) Eventually, I walk to the train, about a mile and a half, and catch New Jersey Transit to Hoboken and then a PATH train to World Trade Center. I’m really conscious of all the spots where I will and won’t have Internet access, because I’m compiling my research for Squawk Alley the whole way. I walk from World Trade to the New York Stock Exchange in Lower Manhattan, where we broadcast the show live from the floor.

After Squawk Alley ends at noon, I might head up to the Nasdaq MarketSite in Times Square to record a Fortt Knox Podcast interview, or on Wednesday to stream Fortt Knox Live. From the Nasdaq I’ll make my way to CNBC headquarters in Englewood Cliffs, New Jersey. I finish the in-office day there. I might be editing the audio for the podcast, which I produce and edit myself, or I might be planning the next Fortt Knox Live with Evan. Or I might be pouring over stats and trying to figure out how to boost the distribution and quality of both the podcast and live show. Sometimes that bleeds over into time at home, too. But I try to get home by 6, in time for dinner with my wife and two boys, who are 7 and 9. I like to give them a hug goodbye in the morning, have dinner with them and get them ready for bed if at all possible. That means bringing Fortt Knox work home sometimes, but ideally the kids don’t see too much of it. I try not to pull out my phone much in the evening. One of the upsides of technology is that it helps us to be more flexible in where and when we work. Of course, that can backfire if we use it to overwork ourselves, but it can also give us more time with family if we can work it right.

AM: What's your hectic time of year in terms of covering tech and startups?

JF: I used to say it was the springtime, but now, with Fortt Knox, there is no slower season. If things are getting slow, it means I need to step up my game in booking guests.

AM: What are your impressions on the state of the crypto asset ecosystem? Do you have any recommendations for people interested in the space?

JF: I’m not one to give in-depth investment advice – that’s my colleague Jim Cramer’s gig – but I’ll say this: if you’re doing it right, investing is a game of skill, not a game of chance. You shouldn’t put your money into anything unless you believe you have a decent idea of what makes its value go up and down. I see a lot of people putting money into cryptocurrencies who have no idea what’s making prices move. Some people say, “If you just put 1% of your net worth into cryptocurrencies, it’s OK.” But let’s be real, if 1% of your net worth is $2,000, and you buy some Bitcoin and it doubles, you’re either going to sell it and say, “that was fun,” or you’re going to be tempted to start chasing it and put $10,000 in. Hey, unless your 401(k) is fully funded with the match, you have 6 months’ worth of expenses saved in cash, you're carrying zero student loans and you're not carrying a balance on any credit cards, don't even think about putting more than a couple hundred bucks into cryptocurrencies. It'll distract you from more important uses of your money and time. That’s the advice I’d give family, anyway.

AM: We love that you call it like you see it. How does your approach to journalism best bring out the story? How have you adapted with new media and distribution platforms along the way?

JF: After a certain period of time, with certain subjects, I think the audience gives a journalist permission to offer what I’d call “informed analysis.” How’s that different from opinion? Well, everyone’s entitled to their opinion, right? Informed analysis is different. You get to deliver analysis when people understand that you have a bit of background in the subject, and you can give historical context for why something is likely to happen, or why a product or strategy is important or risky or not. I try to be careful about that, but I think the “call it like you see it” approach is important in today’s journalism, when some executives or companies might be trying to put up a smokescreen or overhype technologies. The key is that the analysis be informed.

AM: Who are some of your favorite interviews so far on-air? Who are some people you’d love to have a session with?

JF: Satya Nadella, the CEO of Microsoft, is fun because he has this unique approach to leadership. He doesn’t take the drill sergeant approach, or the admit-no-faults approach that’s popular in some circles of leadership today. He’s thoughtful. Jeff Bezos was great too, but it’s been too long. I’d love to have him back. It’s also been a few years since I last talked to Mark Zuckerberg on air. Now would be a great time for him to sit down with me again. Subtle, no?
 

AM: What would you tell those that are interested in getting into broadcasting and podcasts? Anything to add with tech-specific shows particularly?

JF: The great and horrible thing about getting into media right now is, you no longer have to ask for permission. If you’re really passionate about telling people’s stories and about sharing knowledge, you can just do it. If you have a broadband connection, a PC and a phone, you have everything you need to start showing the world what you can do. So whenever young people tell me they’re interested in getting into media, I’m like, “Show me what you’ve done.” Don’t tell me, show me. And I’m not looking for top quality necessarily, but I’m looking for drive and evidence that this person is getting better. Often, young people can’t show we much they’ve done. And that tells me you’re not truly passionate about media, you maybe just like watching videos. There’s a difference.

With tech-specific shows – it’s just like anything else you’re interested in. Be a voracious student of the area you care about, hone your craft as far as how you write, and speak, and present information, and you’ll be surprised how far you’ll go.

AM: When you're not on air, what can we find you doing?

JF: I’ve become something of an amateur photographer lately. I shoot with a Sony A7ii, a full-frame camera I got from an eBay auction a year and a half ago. (The secret with those auctions is to use a sniper program like Gixen.) I just recently put together the newsletter for my youngest son’s elementary school PTA. It was 12 pages, full color, far too elaborate.

AM: How do you maintain balance between your schedule from being on air, hosting events and your family?

JF: I try to limit the business dinners and do lunches instead. Then there’s the whole being home for dinner thing. I read the kids a Bible story, read to them from a book (right now we’re in The Voyage of the Dawn Treader, powering through C. S. Lewis’s The Chronicles of Narnia series). I tend to be the parent who primarily handles bigger projects like book reports, speeches and science projects. My philosophy is, if I make specific commitments at home the way I do at work, I have to move other things to make them happen.

AM: What's your personal style on air and how does that differ when you're running errands or out on the town?

JF: I’m one of those guys who knows what I like, but I wouldn’t say I qualify as someone who’s deep into fashion. If I’m just going to be around the house, it’s sweats or the same athletic gear I wear to work out. If I’m going out, I’m one for dressy jeans, a button-down and layers. Lately I’m into more details, collars and cuffs, and quality stitching. It’s the nice thing about being an adult who’s not growing anymore and being able to maintain a pretty constant weight. Quality stuff lasts. Some of my favorite pieces are more than 10 years old. I’ve got a couple of leather jackets that I picked up in Italy on our honeymoon 11 years ago.

AM: What fitness studios do you go to?

JF: I know this is sacrilege, but I don’t do fitness studios. CNBC has a free gym at headquarters, and when I’m doing what I should, I get in there two or three times a week for some time on the bike and a few weights. My staple now that I’m over 40 is body weight exercises – pushups, pullups, planks, squats, lunges – that sort of thing. At home I’ve got resistance bands, which are great for promoting flexibility and muscle elasticity. I get the fitness studio thing - the camaraderie, the motivation - but it's not my thing. The last gym I went to was a Gold's in Silicon Valley. I went at 5 a.m. with the old people and bodybuilders, and it was a cool $15 a month. Very business-like. Come to think of it, if I were single I’d feel differently, but at this point I’m not trying to meet new people at the gym, you know?

AM: What are three must-haves that you take with you to work daily?

JF: I’m not going to count my phone, because that’s a gimmie. I’ve got to have my Anker portable battery, because there’s no way any phone can get me through a full day on a single charge. I always carry my Tascam DR-40 with two XLR mics for podcast recording. And I’ve got a pair of JLab Audio Epic2 Bluetooth earbuds.

AM: What's currently on your playlist?

JF: I’m all over the place. I’m still bumping A Tribe Called Quest’s last album, and I have a mild obsession with Dua Lipa’s New Rules – particularly that spot in the chorus where the rhythm shifts from 3-2 to a standard back beat. X Ambassadors are the most underrated alternative band out there… “Love Songs Drug Songs,” and “Unconsolable” get heavy rotation from me. And of course real hip-hop from The Roots, Mos Def, Nas… I don’t touch the new mumble rap stuff.

AM: What charities/organizations do you support?

JF: We’re longtime supporters of World Vision and Children International, and over the past five years, we’ve stepped up our giving to International Justice Mission. IJM is a pretty phenomenal organization that goes into communities around the world and works to free slaves. Their work includes victims of human trafficking, the fishing industry, brick-making operations... you name it. They work with local law enforcement to not only liberate people, but also bring criminals to justice through the courts.

AM: If you weren't working in your current field, what you be doing?  

JF: I thought about taking a year off after college and trying to make it as a singer/songwriter. I’m glad I didn’t have to resort to that. In high school, I took architecture classes and thought I might do that for a while. Whatever I’d be doing, it would probably have to involve bringing creative concepts to life using technology.

Jon's shoot took place in the Hudson Yards and Hell's Kitchen neighborhoods, which are two hot areas in the city on the west side in midtown. Throughout the shoot, we showcased luxury living at Sky, which is developed by The Moinian Group. We wanted to know more about why this property has had so much buzz due to its location, amenities and more.

ATHLEISURE MAG: What is the concept behind Sky Residences?

THE MOINIAN GROUP: The largest residential tower in the country, Sky debuted in January, 2016. With an abundance of resort-like amenities and services, Sky was designed to provide the ultimate luxury experience for its residents. The 71-story building, which offers studio to two-bedroom homes, sits at the nexus of two thriving neighborhoods – Hell’s Kitchen and Hudson Yards – allowing residents to immerse themselves in best-in-class services while experiencing one of Manhattan’s most vibrant, growing communities.   

AM: Who developed this property?

TMG: Leading NYC developers, The Moinian Group are the development team behind Sky. The Moinian Group is one of the top national real estate entities to develop, own and operate properties across every category including office, hotel, retail, condos and rental apartments. The team's portfolio of 20 million square feet spans across many major cities including New York, Chicago, Dallas and Los Angeles. Bold New York handles the leasing for the building.
 
AM: Who created the interior design?

TMG: The stunning interiors at Sky were designed by celebrated architecture and design firm, Rockwell Group. Founded by award-winning visionary David Rockwell, Rockwell Group was also responsible for spearheading all of the building’s design features.  

AM: What amenities are offered?

TMG: Sky leads by example in luxury residential living, featuring a myriad of world-class amenities including including an outdoor deck with two zero-edge pools; a private park; full-service spa with nail salon; professional-sized basketball court designed by Carmelo Anthony; water club with Turkish hammam; indoor/outdoor yoga spaces; billiards lounge and café; two libraries with fireplaces; a Spot Canine Club; and a 10,000 square foot fitness floor. The building also features world-renowned artwork by Yayoi Kusama, including a larger than life, carved bronze pumpkin in the building’s infinity loop motor court, as well as the two Kusama “Infinity Net” paintings in the building’s David Rockwell - designed lobby. Sky also features Gunther Forg’s Lead Paintings.

AM: What bespoke services are offered?

TMG: Sky offers a 24-hour doorman, valet services, on-site lifestyle concierge service by Luxury Attaché, Spot Canine Club, exclusive events, in-house room service from LifeCafe and a full-service spa with an adjoining nail salon and massage studio.

AM: Tell us about LifeTime Athletic at Sky.

TMG: LifeTime Athletic at Sky - NYC's premier health and fitness club - features an unparalleled array of amenities and services. Residents can enjoy four fitness studios with offerings such as Pilates, Yoga and Cycle in addition to a full range of group fitness classes. The 70,000 square foot space also offers LifeSpa, LifeCafe, expansive indoor lap pool, spacious locker rooms with lavish amenities and towel services. LifeTime provides an ease of access to all residents, allowing them to take an elevator straight into the fitness club and enter through the residence entrance.

AM: Tell us about the neighborhood.

TMG: Sky is positioned right in the heart of Hell’s Kitchen, the home to many of NYC’s famed theaters and award-winning restaurants. Residents are also in close proximity to the iconic Highline and West Chelsea’s renowned art galleries. The booming Hudson Yards District, set just a few blocks from Sky, will soon feature brand new office towers along with more than 100 new luxury shops and restaurants.  

AM: What is next to Sky?

TMG: The retail space next to the Sky residences is curated by the Moinian Group. This past year The Moinian Group created Sky Art, a nonprofit art center founded by Frahm & Frahm and The Moinian Group that featured exhibited work from Swiss artist Ugo Rondinone. The artist's latest collection, I <3 John Giorno, was designed as a tribute to American poet and activist, John Giorno. The location, now named Sky Space, has been transformed into a premier event venue fit with high ceilings and glass curtain walls.  

AM: How can people contact you?

TMG: For more information visit liveatsky.com, email us at hello@liveatsky.com, or call our leasing office at 212.588.0042.

PROPERTY PHOTOS COURTESY | THE MOINIAN GROUP

Read more from the Feb Issue and see Tech Reality Check with Jon Fortt in mag.