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Athleisure Mag™ | Athleisure Culture

ATHLEISURE MAG™ | Athleisure Culture
  • FITNESS
  • Food
  • Beauty
  • Sports
  • Travel
  • Athleisure Studio
  • Athleisure List
  • Athleisure TV
  • THIS ISSUE
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HUMANIZING FINANCE WITH MORGAN BRENNAN

June 19, 2019
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Athleisure Mag’s May issue is covered by CNBC's Co-Anchor, Morgan Brennan of ”Squawk Alley" (M-F 11am - 12pm). In addition to her daily show, she also continues to cover a variety of sectors including manufacturing, defense and space for the network. While her shoot showcases a number of pre-summer styles at 498 West End Ave #PH on the UWS, we sat down with her to find out how she came to working as a financial broadcaster/journalist, the stories that she enjoys covering, being a Co-Anchor on her show, as well as what she does when she is off set.

ATHLEISURE MAG: Tell us about your background. What drew you to being as a financial journalist and broadcaster?

MORGAN BRENNAN: I didn’t go to college promptly after high school since I was pursuing a career in the music industry. In my early 20s, I had a change of heart and decided to go to school and set out to be...an anthropologist. It was in my last year at New York University that I realized how similar journalism is to anthropology: research, interviews and ethnographic studies, identifying your own biases and then moving past them to realize facts and bigger societal truths, and the fact that every major trend, topic or issue has people at the heart of it. Plus, it turns out that most have a money trail as well, so examining the business or financial or economic angle is fascinating. I also think - now more than ever - it’s crucial for people to have an understanding of how money works and how business drives behavior and at times, change. Finances are a key driver of our lives as human beings so I feel very passionately about the role we play at CNBC to make these sometimes jargon-laden, daunting concepts and phrases associated with financial and economic literacy accessible.

AM: Prior to coming to CNBC in 2013, tell us about where you started your career.

MB: I started my journalism career working for magazines. I interned at Newsweek International in the fall of 2008 (as I was finishing school), fact-checking articles and writing some of my own. The world was imploding, and financial news was breaking news. The following Spring I got very lucky and landed my first job two days after graduation as an assistant for the video department at Forbes Media. It was a difficult time in the world of publishing as the internet was disrupting traditional revenue streams and the industry was downsizing drastically. But that bred opportunity as well. I was able to take on extra responsibilities and work my way up the ladder, becoming a reporter and staff writer who wrote regularly for Forbes magazine and had a multimedia presence online. I also appeared on cable news programs as a guest and that experience helped catapult me full-time into the world of TV business news. Writing is actually essential to TV so in hindsight that foundation was crucial.

AM: Tell us about your different roles/positions at CNBC. How did you transition from a general assignment reporter to a reporter focused on sectors (manufacturing, defense, and space), to Co-Anchor of “Squawk Alley”?

MB: Like so many people I speak with, my path has been shaped by a trifecta of hard work, sacrifice, and luck. The transition from print to TV was tricky, since TV requires thinking in minutes and even seconds, versus days or weeks when working on a magazine feature story. Telling a story on paper is very different than telling one in 90 seconds on live television. Once I understood that, I was able to focus my efforts on more companies, more trends, more events, typically targeting sectors and industries that were little loved or perhaps little understood. It evolved from there, with instances over the years of being in the right place at the right time to cover a major breaking news event – a scenario that would then open a door to more sources and more stories. Anchoring came once I had established a strong foundation of comprehension across a number of industries. I love that I get to do both – anchoring and reporting – and I believe they bolster each other.

AM: As the Co-Anchor of “Squawk Alley,” what is your day like in terms of prepping for the day’s general news, going on air and after?

MB: The way I see it is I get paid to learn and then disseminate that knowledge to others. Every day involves hours of reading, as well as lots of writing, networking, sourcing – and TV and video watching. When I first started working full-time in this business the piece of advice offered repeatedly was to grab sleep whenever and wherever I could. Days can start very early, especially when traveling, and can go very long, especially when in the field reporting on a story. It takes an incredible amount of time, effort and resources to make just a few minutes of live television – and no one does it alone. I have an incredible team of producers and co-anchors that I am grateful to get to work with every day.

AM: How do you prepare for your sector coverage?

MB: Again, lots of reading. Also, I try to keep in constant contact with a wide network of sources operating in the sectors I cover, be it aerospace and defense or tech or anything else I may be tasked with covering. I make a lot of phone calls, read a lot of analyst notes and meet with as many folks as the schedule permits. Listening to its earnings calls is a great way to learn - and quickly - about a publicly traded company.

AM: What are some of your favorite CNBC stories or interviews that you have reported on?

MB: I have been blessed to be able to travel all over the U.S. to report on stories. So far I’ve visited 46 states. Among my favorites: being the first person to broadcast live from Lockheed Martin's F-35 fighter jet factory floor as the program was facing scrutiny from President Trump due to costs; live play-by-play coverage of SpaceX's first-ever Falcon Heavy rocket launch, from Kennedy Space Center; and the short documentary I did with the CNBC Investigative unit that focused on illegal home-sharing activity on the Airbnb platform, a project that involved five months of research and reporting and required quite a number of field shoots.

AM: When you wake up, what are 3 sites/apps/platforms that you go to to connect with what is going on financially to jump start your day?

MB: First stop is CNBC.com to see where different markets are trading. Second stop is Twitter to see what’s trending and what the financial and media folks I follow are talking about. After that, I start clicking through articles on the homepages of news sites like The Wall Street Journal, The New York Times, Washington Post, Reuters and Axios. I also receive hard copies of newspapers every day because I think it’s important to visually see what’s made the front page and where (and I still like to hold paper in my hands and make notes with a pen.)

AM: When you’re not at work and taking downtime for yourself, what would we find you doing?

MB: When I’m not working, I’m focused on my other job: raising my amazing (and saucy) three-year old daughter. It is very much a team effort but I try to unplug from my phones for at least an hour a night on workdays to focus all of my attention exclusively on her and the family. I’m also a big Broadway buff. And recently, I’ve been trying my hand at cooking and baking. I make a mean muffin.

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AM: Living in Westchester and working in NYC, where can we find you grabbing a meal, shopping and/or working out?

MB: When my husband and I moved out of New York City a few years ago I was nervous about the change; I had been a city dweller for the better part of 16 years. I’m happy to report what millions already know: there is great food, great culture and a great sense of community in the suburbs too. In Westchester, I’m a big fan of the Cookery in Dobbs Ferry, the Inn at Pound Ridge, and for pizza, Johnny’s in Mount Vernon is a must. I currently belong to Equinox because I like the peer pressure of group classes. When shopping, I am in need of adult supervision when visiting Target, Stew Leonard’s, or HomeGoods. I’m also a big fan of diners and will travel for really good coffee, which I drink black, many times a day.

AM: As someone who is a foodie, what are 3 restaurants on your list that you have yet to try, but are looking forward to?

MB: If only it were just three! Definitely Eleven Madison Park in Manhattan; D.O.M. in Sao Paulo, Brazil – which I’m hoping will happen soon since we have a family member from that city; and Osteria Francescana in Modena, a region of Italy that’s highly underrated for its food and from where some of my husband’s family originates. One of my favorite docuseries right now is “Chef’s Table,” on Netflix, which profiles renowned chefs from across the globe, so I have quite the inspired wish list thanks to that.

AM: During our photoshoot, we listened to a 90’s Hip Hop playlist. What are 3 of your favorite songs in this genre?

MB: 90’s hip hop is the best hip hop! But as someone who came of age during that decade I may be partial. Honestly it’s too hard for me to answer because I love music, from classic rock to 80’s pop to grunge. In terms of 90’s hip hop though, I’d say anything by 2Pac, Notorious B.I.G., Wu-Tang Clan or A Tribe Called Quest. (I may also know all of the words to “Shoop” by Salt-N-Pepa.)

AM: As someone who is always on the move and travels often for interviews, what are 3 items you take in your carry on?

MB: I never leave home without a wireless charger. I also always pack an extra set of clothes, since there have been instances in which breaking news or a last-minute assignment has meant I was on the road for longer than initially anticipated. The other item that’s especially handy is a blanket scarf because airplanes can be chilly and you can use one as a blanket or pillow in a pinch.

AM: Is there anything else you want to share?

MB: I have been very blessed to receive some great advice from accomplished individuals. But one example in particular I love is: don’t take yourself seriously; do take your job seriously. I believe that’s the secret to success - work hard and be willing, and try to have fun along the way.

Our cover shoot took place at 498 West End Ave #PH on the UWS of NYC. This 2 level home has great views of the city and is near a number of restaurants, shops and more! We chatted with Louise Philipps Forbes of Halstead to find out more information about this listing that is currently on the market.

ATHLEISURE MAG: The views and natural light at West End Ave #PH are amazing, tell us about the features of this unit.

LOUISE PHILLIPS FORBES: Set atop a quintessential Upper West Side landmark constructed in 1910 by Neville & Bagge, this 3,646 sf 5 bed, 4.5 bath newly constructed full-floor duplex is a rare combination of prewar craft and contemporary artistry. Thoughtfully designed by CetraRuddy Architecture to accommodate a 21st century lifestyle, this exceptional home has spectacular finishes and grand proportions. The premium grade details that grace the interiors impart a pervasive sense of quality, where space and light mix with elevated materials to infuse traditional forms with inventiveness.

The keyed elevator service to this topmost unit opens up into a warm and inviting foyer. Upon entering the penthouse, the new oversized windows welcome an abundance of light from all directions, keeping the home bright and airy, as you mentioned. The solid white oak floors in a custom 30-inch square rift-and-quartered parquet inspired pattern, accentuate the dining and living rooms.

Designed to deliver equal portions of elegance and functionality, every facet of the kitchen exceeds the highest standards while also delivering innovative design concepts - from the outstanding millwork in custom chocolate-stained oak with contrasting cream-colored ceruse, to a single-slab marble hearth wall that conceals the range hood. Outfitted for the most seasoned cooks, the kitchen also showcases Calacatta countertops, Miele appliances, a 48-inch Bertazzoni gas range, and a Gaggenau warming drawer and wine refrigerator.

An expansive wrap-around terrace, at its longest spanning close to 90 feet, makes for a covetable outdoor space ideal for lounging as well as hosting cocktails and dinner parties against the backdrop of an exquisite panorama f the Hudson River.

AM: What amenities are offered in this building for residents (common areas, services, etc.)?

LPF: Among the many amenities of 498 WEA is a fitness room with cardio workstations and an exercise area. For the younger set, a delightful activity center with an ingenious wood-peg wall allows kids to express themselves to their heart’s content.

AM: Tell us about the neighborhood that is directly around this building (Wholefoods, workout studios, eateries, etc.) and what neighborhood is this considered?

LPF: Flanked by two beautiful parks, the Upper West Side is one of the greenest neighborhoods in Manhattan. A favorite with families with its great elementary schools, safe streets and plethora of playgrounds, the vibe of the Upper West Side is relaxed, yet lively. There are plenty of bars and restaurants to frequent along Amsterdam Avenue, and Broadway. The wide, tree-lined streets also host many mom-and-pop stores, some of the best Jewish delis in the city, Zabar’s and Levain Bakery. Cultures abound as this coveted neighborhood is the home to the American Museum of Natural History, the Children’s Museum of Manhattan and the West Side Community Garden.

AM: For those interested in this unit, how can they get more information?

LPF: For more information on this home please head over to Halstead.com/19162124

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AM: Do you also represent other units in this building as well?

LPF: Yes, as the exclusive broker for new development in this building my team represents new units as they become available. We just launched a fully renovated 2,093sf 3-Bed, 2-Bath residence on the 8th floor with the same designer details and notable features.

AM: Can you tell us about the artwork that is featured in this apartment?

LPF: The artwork throughout the two-story home has been thoughtfully curated by an interior designer to help highlight its architectural features and, of course, the view.

AM: Where can readers find out about properties that you represent?

LPF: www.Louisephillipsforbes.com

PHOTOGRAPHY CREDITS

Athleisure Mag's May cover story was shot by Paul Farkas, using Canon Mark IV; and selected Canon lenses: EF 50 f/1.2 L, EF 24-70 f/2.8 L II, and EF 70-200 f/2.8 L II.

MAKEUP & HAIR CREDITS

MUAH Bamike Ogunrinu utilized a number of products and tools in order to create the makeup and hairstyles that are in this cover editorial with CNBC's Co-Anchor of "Squawk Alley".

MAKEUP PREPARATION

PREP | BIODERMA Micellar Water | REBELS AND OUTLAWS Love Potion | DRUNKEN ELEPHANT B-Hydra Intensive Hydrating Serum | TWINMEDIX Pro:Refine Eye Correction | TWINMEDIX Pro:Refine Moisturizer | BITE Agave Lip Mask |

FACE | MAKEUP FOREVER Ultra HD Cream Foundation KEVYN AUCOIN Contour Book Volume 3 | ILIA Essential Face Palette Warm | MAKEUP FOREVER Pro Bronze Fusion Bronzer 20M | BROWS | BENEFIT Foolproof Brow Powder 3 | IT COSMETICS Brow Power Universal Brow Pencil |

OUT AND ABOUT LOOK | EYES // STILA Eyes are the Window Shadow Palette #mind | LIPS // CHAPSTICK Total Hydration Moisture + Tint #Rose Petal |

FITNESS LOOK | EYES // NARS Orgasm Illuminating Loose Powder | LIPS // PAT MCGRATH | MatteTrance Lipstick #Femme Bot |

RESORT GLAM | EYES // COZZETTE Infinite Eyeshadows #Aquamarine | LIPS // MAKEUP FOREVER Artistic Rouge Light Luminous Hydrating Lipstick L304 |

HAIR PREPARATION

HAIR PRODUCTS | IGK Laidback + Intern |

HAIR TOOLS | Hot tools ¾" – 1¼" + 1" Nano Ceramic® Salon Flat Iron with Extra-Long Plates + Nano Ceramic® Tapered Curling Iron – Large

FASHION CREDITS

Athleisure Mag's Celeb Fashion Stylist, Co-Founder/Creative + Style Director Kimmie Smith focused on looks that incorporate a number of pieces that will become go-to's in your closet with the onset of warm weather.

OUT AND ABOUT // PG 25 + 26 | SOCIALITE CLOTHING Playsuit in Tobacco | QUPID Ankle Booties | AMATOSTYLE Domenica Cream Leather Cord with Python Tassel Necklace + Novella Python Earrings | LAGOS 18K Caviar Gold Large Dome Statement Ring + 18K Bar 7 Gold Bracelet |

FITNESS LOOK // PG 16- 22 + BACK COVER | BEYOND YOGA Burgundy Sports Bra | WOLVEN THREADS Moonlight Mandala Leggings | HOKA ONE ONE Women's Bondi B | LAGOS 18K Caviar Gold 35MM Hoop Earrings, 18K Caviar Gold Diamond 7 Rounds Stack Ring, Caviar Gold Ring + 18K Caviar Gold 35MM Hoop Earrings |

RESORT GLAM LOOK // FRONT COVER + 29 - 33 | OLIVIA VON HALLE Delphine Muse Full Length Dress | GOOSEBERRY So Chic Sweet Sunrise | LAGOS 18K Enso 30MM Circle with Linear Drop Pendant Multi Length, 18K Enso 30MM Circle with Linear Drop Earring, Black Caviar Ceramic Diamond Pave 14MM Ring, Black Caviar Black Ceramic Diamond7 Link Statment Ring 9MM Bracelet + Black Caviar Black Ceramic 2 Diamond Link 9MM Bracelet |

IG @Morgan_Bren

IG @PVFarkas

IG @Shes.Kimmie

IG @BamikeOgunrinu

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Read the May Issue of Athleisure Mag and see Humanizing Finance with Morgan Brennan in mag.

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In Womens, TV Show, Style, Real Estate, Real Estate NYC, Paul Farkas, Photoshoot, May 2019, Finance, Fashion Editorial, Fashion, Cover Story, Celebrity, Bamike Ogunrinu, Kimmie Smith Tags CNBC, Squawk Alley, Humanizing Finance, Morgan Brennan, Fitness, Fashion, Makeup, Louise Phillips Forbes, Real Estate, Halstead, Market, NYC, Westchester, Twitter, The Wall Street Journal, The New York Times, Washington Post, Reuters, Axios, SpaceX, Lockheed Martin, Kennedy Space Center, Airbnb, Forbes Magazine, Forbes Media, New York University
3 Comments
SHOT @ Desmond Childs Home | PHOTOGRAPHY Paul Farkas | STYLIST Kimmie Smith | MUA Nydia Figueroa | HAIR STYLIST Zullay Sevilla |

SHOT @ Desmond Childs Home | PHOTOGRAPHY Paul Farkas | STYLIST Kimmie Smith | MUA Nydia Figueroa | HAIR STYLIST Zullay Sevilla |

NERVO YORK

January 1, 2018

We end our year the way we began it - with NERVO, but this time, in addition to our interview, we hung out with them right before their Lavo NYC show to shoot the International EDM DJ duo. Liv and Mim have been traveling, DJing around the world, releasing new  music and continuing to connect with their fans.

We brought them to Grammy winner and music icon, Desmond Child's home (we have an exclusive interview with Desmond following this interview), which was the perfect location for this shoot. We talked with them about what they're up to, who they've been working with, where they'd like to perform, their upcoming show for NYE at the W in Miami and what festivals you'll see them in during 2018.

ATHLEISURE MAG: We kicked off the year with an interview with you ladies and it's only fitting that we close it with you as well as you're gracing our Dec cover - what has been a snapshot of this year from what you were up to personally, musically, - whatever you wish to share.

NERVO: We have had a year of absolute madness. Lots of great things going on that we just need to pinch ourselves sometimes. We also are just doing our best to keep our heads above water and enjoy the little moments you know… We think all touring artists or just busy people, in general, are the same. There’s a lot of pressure mixed with a lot of adrenaline filled moments. It can be a lot sometimes!

AM: You ladies are multiple threats as you're DJ's, producers, songwriters, composers, models, brand ambassadors, etc., so it was only fitting to have you shoot in Desmond Child's home
- can you share some of your projects that you did this year or next year?

N: Tell us about it - Desmond Child is a total legend. What an honour to be shooting in his home! Love how we decked his house out.

So… We released a bunch of music this year, including a few collabs - one with New York based band Sofi Tukker and some others with more dance artists like DVBBS and Danny Avila, Oh, and then there’s the collab we wrote with Cheif Keef which was pretty special! We have been touring mainly Europe for the summer, but we also have our residency at Omnia in Las Vegas, which gets us over to The USA about 16 times a year.

We have a bunch of new songs in the works which we are focusing in on now. Quarters 4 and 1 are always for making new music and that means touring a bit less.

AM: What's the process like when you're creating your music and how is it different when you're creating something for another artist?

N: We’re more relaxed when we make music for others or even for a collaboration. Something about it being less pressure. When it’s your own record suddenly you feel like people are going
to hate on you if they don’t like it. It’s a part time job blocking out that noise!

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AM: How do you go about finding inspiration for upcoming projects?

N: We are constantly inspired. To be honest we don’t have enough time to not be inspired. We have so many unfinished ideas that we just need an extra 2 days a week to finish. We must be
ADHD or something.

AM: What is a NERVO Christmas like - do you make it home to Australia for the holiday, do you guys cook and what gifts are you looking for this year?

N: It’s pretty low key and is the same every year. We have a huge lunch in our family home in Melbourne, then we all go to our Aunty Mary and Uncle Max’s home for more food, and then we
eventually pass out around 10pm with belly’s so full that we couldn’t dream of eating dinner! Leftovers are eaten for the next 4 days or so. We are Italian/Australian so there’s always SO
much food!

AM: This NYE, where are you playing and what about 2018 makes you excited to ring it in?

N: We are playing Miamiiiiiii! At the W Hotel. We can’t wait!! Miami is just the best for New Year's Eve. We think we might hang around a few days and have some beach time and Cuban food.

AM: What's on your playlist at the moment that gets you up and moving?

N: Massively inspired by what Jax Jones is doing at the moment. Sampling Booka Shade and flipping it into a 2017 anthem! Go JJ!

AM: Where are some festivals/cities that you'll be hitting this year that we can expect to see you performing at?

N: We are playing Tomorrowland in Belgium again. Always a yearly highlight! We are also playing Creamfields in South America. And of course, everyone can catch us at Ushuaia in Ibiza and Omnia/Hakkassan in The USA for our residencies.

AM: What is a gig that you would like to do ie. Super Bowl Half Time show, that you have yet to be asked to do but want to check off your bucket list?

N: Probably Coachella. It’s such a great festival and one of the only ones we have never been asked to play at. We don't think they like us. ha! Maybe we're too bubbly or mainstream or
something... We dunno. But we have been to the festival and it's such a great vibe. Always perfect weather.

AM: You're rocking a lot of fun styles throughout our Dec cover shoot, but what is your personal style when you head out to play a set for NYE versus when you're hanging out?

N: We like to dress things up when we play a gig. We love body suits, lycra, face jewels, creepers, teased up hair, more is more. When we are hanging out we’re a lot more chilled and casual - for example we are loving the Fenty clothes that we wore in the shoot for our travel/studio days!

AM: You guys travel a lot, what are your 3 musts that you take with you no matter what city you're rocking in to feel like you're at home?

N: Iijin snake skin silver and gold shoes (for Liv), Hairspray (for Mim), and our laptops (for both of us).

AM: The Winter Olympics are coming up and we're fans of curling, what teams/sports are you cheering for?

N: Ooohh we’ll have to check it out!! We do love to ski so that’s something we would like to watch. Does Australia even have a team? If Australia is competing then we would have to go for
them but if they don’t then we would go for Italy because that is where our parents were born :).

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NERVO YORK CREDITS

COVER + PG 14 | FENTY X PUMA Blocked Track Jacket + Blocked Taped Track Pant | OUTDOOR VOICES Sport Bra | FENTY X PUMA AnkleStrap Sneaker | FENTY X PUMA Monday Cap | FRAME Le Original Patch Jacket |

FENTY X PUMA Hooded Zip Front Leotard | FENTY X PUMA Printed Bra | RUBEN GALARRETA Legging Harness |

PG 16 | BLACK MILK Fatale Dress | LAGOS JEWELRY Black Beaded Caviar Bracelet | ARTISTS' OWN Wrapped Bracelet, Charm Bracelet, Watch + Hat |

PG 19 | MCM Shearling Bag | ARTISTS' OWN Bra, Shorts + Scarf |

PG 20 | SPLENDID Racerback Turtleneck Sport Bra | ELIZABETH ACKERMAN Palazzo Palm Pants | DIANA ROSH FUR Olive + Blue Fur Coat | LOVE KNITZ Hat |

PG 21 | DIANA ROSH FUR Multicolor Coat | HAT ATTACK Arm Warmers | MIRA RAE Velvet Leggings | MCM Shearling Hat |

PG 22 | ROMPLY Blush Wrap Romper | HAT ATTACK Hat | LAGOS JEWELRY Ring | ARTISTS' OWN Bra |

PG 25 | ROMPLY Navy/Gold Tapestry Romper | NINA JEWELRY Swarovski Bangle | MCM Polke Backpack in Starry Eyed Bunny | ARTISTS' OWN Marcher Jacket |

Athleisure Mag readers know that a number of our shoots take place in luxury apartments that have yet to be released to the public or are being sold. We tend to maintain the privacy of the homeowners; however, this shoot was perfectly aligned as it took place at Grammy-winning and Emmy-nominated songwriter/producer Desmond Child's home!

He is one of the most accomplished hit-makers, having written and produced more than eighty Billboard Top 40 hits spanning five decades including "Livin' On A Prayer”, “You Give Love A Bad Name”, “I Was Made For Lovin' You”, “Dude Looks Like A Lady”, “Livin’ La Vida Loca,” and “Waking Up In Vegas.” From Aerosmith to Zedd, his genre-defying collaborations also include Bon Jovi, KISS, Motley Crew, Joan Jett, Cher, Michael Bolton, Cyndi Lauper, Ricky Martin, Christina Aguilera, Kelly Clarkson, Carrie Underwood, Garth Brooks, Meat Loaf, Selena Gomez, Katy Perry, Sia, Mickey Mouse and Kermit the Frog, selling over 500 million records worldwide as well as downloads, YouTube views and streaming plays already in the billions. His upcoming autobiography LIVIN' ON A PRAYER: BIG SONGS BIG LIFE with David Ritz is scheduled for release the Fall 2018. Desmond Child was inducted into the Songwriters Hall of Fame in 2008 and serves on its Board of Directors as well as the Board of ASCAP. In 2012 he co-founded the Latin Songwriters Hall of Fame and serves as its Chairman/CEO. He is also Chairman of The Fountains of Musica Foundation, who’s mission is to complete Alan LeQuire's aquatic bronze masterpiece MUSICA located at the entrance to Nashville’s Music Row.

ATHLEISURE MAG: It was an honor to shoot in your beautiful home and NERVO was very excited to see that they were in your apartment. Please share with our readers about how you got into the music business and whom you have worked with.

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DESMOND CHILD: My beautiful mother, the late Cuban poet and Bolero composer Elena Casals, was always writing her romantic and soulful songs at her old upright piano on the dairy farm in Hawthorn, Florida, where I was born in 1953. At that time, I didn’t know that most people don’t write songs as a natural expression of the ups and downs of ordinary life. I would sit on my mother's lap at the piano and bang out long unrepeatable classical sounding improvisations. As soon as I could sit upright, she would make me play for her bohemian friends sitting around on the floor smoking and drinking during the Mad Men era when that was actually still good for you.

Not being able to afford a gift, I wrote my first official pop song titled “Birthday Blues” at the age of 15 in 1968 as a birthday tribute to a beautiful girl I was trying to impress named Laura
Stern. After that, I never looked back and kept writing songs all the way into the Songwriters Hall of Fame, where I was inducted into in 2008. That only took 40 years. ;)

ATHLEISURE MAG: Your home is awesome and there were so many elements that were amazing, but we all enjoyed your piano - when did you decide that you would have these notable talents sign your piano, and are there signatures that you have yet to get, but still
want to have in there?

DC: It was a random day, and I was walking down 57th Street, and when I got to the Steinway showroom, I looked through the window and saw this gorgeous Steinway D lit up like it was on a stage. I went in, sat down at it, and it seemed to just play itself. I ended up buying it on the spot, but I had to put it in storage for 2 years while my apartment was being renovated. When the time finally came to move-in the piano, I had to hire a crane to lift it up on its side in a massive wooden crate and slip it through the living room window.

It was an incredible feat that tied up Fifth Avenue traffic and pissed-off a lot of people.

As soon as I started doing writing sessions with top stars or important visitors, I would ask them to write their names in the piano along with the date. It started to get crowded in there and some names are completely unrecognizable, so I guess I will have to create a map of the stars to keep track of them all.

These are the names I would love to have in the piano: Joni Mitchell, Sir Elton John, Aretha Franklin, Jennifer Hudson, Sade, Imogen Heap, Paul Stanley & Gene Simmons, Beyonce & Jay Z, Steven Tyler, and Joe Perry.

AM: Are there projects that you are working on that you can share with us?

DC: I am just putting the finishing touches on my auto-biography - LIVIN' ON A PRAYER: BIG SONGS BIG LIFE with David Ritz. I hope to release in the fall of 2018.

AM: What is currently on your playlist?

DC: I only play two records ever… AMOROSO by Jaoa Gilberto, produced by my dear late friend Tommy LiPuma, and Sade’s epic LOVE DELUX. Over the past 5 years I’ve added Concha Buika’s
rare but exquisite albums. Any other music I hear is by accident.

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AM: With New Years Eve just around the corner, what's the perfect playlist that we should be creating to celebrate the end of 2017 and the start of 2018?

DC: Any of Amy Grants 5 Christmas albums. Amy is my husband Curtis’ favorite artist of all time…. It just ain’t Christmas without Amy Grant.

We enjoyed finding out more about Desmond Child and his home which is currently on the market. We sat down with Louise Phillips Forbes of Halstead properties to find out more about 1215 Fifth Avenue #8CD as well as the neighborhood it resides in.

ATHLEISURE MAG: There are so many great aspects to this apartment, from its layout to the INCREDIBLE views of Central Park - what can you tell us about this property?

LOUISE PHILIPS FORBES: What’s not to envy in this exceptional home?! It’s a full-floor combination apartment with panoramic views of Central Park that are breathtaking year-round, and an abundance of custom designer details like art-deco moldings and Venetian plaster walls. The grand and expansive formal living room is an entertainer’s dream with four large picture windows (manufactured by Hope's) facing west, high-beamed ceilings and a statuesque
wood-burning fireplace. Plus, the spectacular views carry through to the formal dining room. A peaceful retreat, the master suite also showcases the Central Park views and features superbly crafted built-ins and an oversized walk-in closet that resembles a luxury boutique. You can escape to the spa in the elegant Vitrolite tile and Terrazzo master bathroom with a deep soaking tub, double sink vanity, walk-in steam shower, and heated floors. But it's the park views that will transport you to another world. A culinary delight, the eat-in chef's kitchen is the heart of the home with an open design that includes a substantial casual dining/living and media area. Kitchen highlights are the sophisticated Terrazzo countertops, abundance of pantry storage cabinets, and high-end appliances. A coveted laundry room holds the side-by-side and full-size Miele washer and Asko dryer with a sink and storage. To top it off, there is a new state-of-the-art Lutron lighting system and Crestron integrated surround audio system with built-in
speakers all through the apartment. Two oversized bedrooms and a second full bathroom complete the home with through-wall AC's in every room and great closets throughout. It’s pretty close to perfect!

AM: What amenities are offered in this building for residents?

LFP: A pre-war treasure, the Brisbane House at 1215 Fifth Avenue was developed and built in 1928 by distinguished journalist and columnist for Hearst newspapers, Arthur Brisbane, and designed by the renowned architectural firm Schultze & Weaver. The beautiful 16-story limestone-and-caramel-brick building boasts an elegant lobby and full-service amenities, including 24-hour doorman, live-in superintendent, private courtyard, fitness area, central
laundry room, personal storage, bike storage, and pet-friendly attitude.

AM: Tell us about the neighborhood that is directly around this building and what neighborhood is this considered?

LFP: A premier residence nestled near Carnegie Hill, this elegant gem is conveniently located across from Central Park and along Museum Mile with easy access to world-class exhibits at the Metropolitan Museum of Art, the Frank Lloyd Wright-designed Guggenheim Museum, and the Cooper Hewitt Smithsonian Design Museum, among others. Fifth Avenue and Madison Avenue
beckon with high-end boutique shopping and fine art galleries, plus there is an abundance of distinguished restaurants, charming cafes, gourmet grocers, supermarkets, Equinox Fitness
Club, the 92nd Street Y, and many popular retail destinations.

AM: For those that are interested in purchasing this unit, how can they find out more information?

LFP: It would be very easy to call this stunning apartment home given the grandeur of the rooms, designer details throughout, and abundance of Central Park views! To schedule an appointment, simply contact me directly and I will be happy to give you a private tour and discuss the purchasing details. You can reach me via email at lphillips@halstead.com or at 212-381-3329.

AM: Where can readers find out about additional properties that you represent?

LFP: Visit my website and click on the tab for “My Listings”. You can view pictures, 3D floor plans, and videos along with detailed descriptions of each property I’m working with from
downtown to uptown. The available homes range from a three-bedroom loft apartment in Tribeca to a 6-story grand townhouse on the Upper East Side.

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Read more from the Dec Issue and see NERVO YORK in mag.

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ATHLEISURE MAG | MAY ISSUE

May 25, 2017

Our May Issue of Athleisure Mag is live! Before Memorial Day Weekend and Summer Fridays kick off, we're excited to share our celebrity cover, Jeannie Mai of FOX's The Real! This issue also includes a Travel Editorial with Club Med, an interview with Jack Maxwell of Travel Channel's Booze Traveler, an interview with iconic photographer Ed Caraeff who shot Jimi Hendrix, Iggy Pop and more, we chatted with Aloha about smoothies and their nutritional impact, talked with artist Sam Rodriguez on his new collaboration with 1800 Tequila and PUMA, and have a fun chat with Food Network personality and celeb baker - Duff Goldman. As always, we have a number of our classic features from Athleisure List, #TribeGoals and more. In addition, we have 2 guides for Father's Day as well as Graduation Guides. 

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PHOTOS COURTESY | Louise Phillips Forbes

LIVING HER WORDS

July 21, 2016

We chatted with Halstead's powerbroker Louise Phillips Forbes who has sold over $2.5 billion in sales over her 27 year career. In addition to selling some of Manhattan's and Hamptons most coveted properties, she is known for her focus on philanthropy, family, fitness, and "living her words". We sat down to talk with her at one of her current projects, 498 West End in NYC, to get an inside scoop on how she stays present and juggles it all.

ATHLEISURE MAG: Please share with our readers what it's like to be a power broker and what your day to day life is like in that career?

LOUISE PHILLIPS FORBES: Powerbroker – wow, I’m not sure that I think of myself in that way. I think one of the things that I am passionate about in my life professionally, is in following my heart and happened to be tremendously successful. When you live what you love, then it’s not work. What I do is such an intimate personal experience and being of service in that way. When I think of what my home means to me, it’s a privilege to be a part of that process to someone. Coming from that premise and building my business with no Rolodex and building my team with 8 people - we do 100s of millions of dollars a year, I guess that constitutes being a powerbroker. 

The greatest gift is to be able to do what you love and to have the balance of your family. There is no reason why you can’t have a family and a career. I kissed a lot of frogs before I found my prince. Part of it is that I have had a loss in my life. I lost my mom in my 20s and my brother passed away from AIDS and died in my arms when I was 30. I had a boyfriend in London who died of cancer when I was 38 and my father died from Alzheimer’s. So I also feel that those life moments recalibrated me each time – which is to say that you should truly live each day to the fullest and to make an imprint on the world around you. I can’t change the world, but I can make someone’s home precious to them. I can make my time with my children impressive and influential to help them be good citizens. I live my beliefs.

AM: How did you know you wanted to be in real estate?

LPF: I didn’t at all – I came in through the back door. I came to New York from Tennessee. Although I had southern roots, I was ready to go from being a big fish in a little pond and when I would go to dance auditions instead of being one amongst 23 people, I was one among 427. So we did what we needed to do to pay the rent, so I modeled, bartended, waitressed, did industrials (corporate entertainment for events), but I injured my back and was working in a restaurant. There was a baseball/softball team that used to come in every Wed after their games and I always remembered what they ate or drank. This girl was like, "you would be so good at real estate" and she suggested that I should call her friend. I mustered up the courage to call him and he said that I should come in and he would give me a job. Of course, I didn’t know it was commission only. My first year in real estate I made $8400 and it just fit. It fit, when I recognized how I felt about my home, knowing that I had left home as well as losing my family members. To be able to be a part of the privilege and to recognize that and to feel fulfilled was rewarding.

AM: How important is female empowerment, whether it’s being taught to the youth or with your peers at work?

LPF: Well, God gave me a household full of men. As much as a tomboy as I was growing up, I’m really a girl’s girl. I have friends from fourth grade that are still in my life today. When I look at the women – particularly at my mother and those who were my mentors, they were strong, purposeful women. To be able to continue to learn – there are 2 things that have to happen. You have to be willing to surround yourself around people and for myself, young professional women. In watching my mother raising her children and having (in the 60s) her own career as a writer as well as being professional fundraiser – she was able to juggle it all. Surrounding myself by women who are leaders – (I am in a women’s president’s association) and I am married to a serial entrepreneur. What I get from those women in the group is different than what I get from my husband. 

I took a stance when I broke into this business of real estate – it was not easy to navigate as a new kid on the block. I was eager to learn, but very naïve. It is very important for me to make it a priority to sit down and have a coffee and I don’t discriminate to women only; however, I have brought 70 people into the business in my 27 year tenure. It’s not about bringing them onto my team solely, but being able to reach out to them. What I have learned is that 30 mins or that hour is powerful. When they land wherever we have helped to navigate them, I have been on the other side of the table with them in negotiations. So treating people the way you want to be treated and being ultra successful – it’s important to be in the moment and to be kind. Women have taught me these lessons.

AM: We do a number of our shoots in stunning multi-million properties in the city. What are the trends in terms of purchasing properties in NYC versus out in the Hamptons?

LPF: My experience is primary residence for most people. Sometimes I do have those that are international that do not live in NY and are looking to buy into Manhattan as a second home. My two properties that I am building in Montauk and in Bridgehampton are my secondary homes. Although the needs of the two areas are different, the trends are the same. 

Right now when you have the privilege to work on a property like this, it was built in 1910 originally, we had a blank canvas to work with. Where else can you have this kind of frontage with a 30x20 living room, massive family room and a kitchen? For my life, the kitchen is the nucleus. It’s important to have our meals together, congregate, talk, share problems at school, work, teaching my children how to build relationships through communicating as opposed to dinners on the go. I don’t know if everyone functions that way but today, we live more communally. Back in the 20s when they had housekeepers that lived in their 3 or 4 maids rooms, it’s not how we live today. Even if I could live like that, I want to be in the thick of it. I have an island like this in the apartment that I created and my kids to this day – if we’re making cookies or banana bread, they’re rolling it out on this and sitting on the island. I find that the trend of having big open family rooms off their kitchens is something that most people want to accomplish even in an older floor plan. They open up the walls, flip the rooms to have an open kitchen into the dining room. 

While this is a very large home, we have experienced since the recession of 2008 and 2009 – a massive climb financial and although interest rates are low and more and more millennials are buying across the nation – the climb is going to be forcing a new trend of more efficient living. 60% across the country, it’s cheaper to own then to rent (across the nation). Developers are having to rethink the Mac Daddy mansions because people want to own and there is a large untapped market to focus on. I think that we are going to be seeing a new run of things coming with complimented mass full floors across Central Park. The shift in the Hamptons is "taking the inside out and the outside in." So instead of having pocket doors that goes out to your veranda and dining outdoors – they literally have stacking doors that are a wall of windows that literally stack. This is something that we saw in the 90s in Florida. In fact, in this property, I am trying to figure out how to do it in our penthouse that is being built here. I don’t know if I am going to be able to get that structure to work, but I really want it to be that people can just live openly.

AM: How does fitness provide clarity, focus, and energy for you?

LPF:  Fitness really feeds my soul and clears my mind. It starts my day off. I was never a morning work out person. But in the 90s, I used to smoke (which anyone who knows me now is like – wait, you), but in order to stop, I had to change my routine. I used to roll out of bed, have a cup of joe and have a cigarette. I had to do things differently – so rolling out of bed and not smoking to go to the gym became that action for me! It started my day off differently. It really feeds my soul and I think it also – it helps me embrace the 54 years that I am (my mother died when she was 61) with the need to defy nature. Whatever I need to do to do that, is the choice that I choose to do everyday. As a mother and wife – it’s just a part of our life. The best way that I can be a good mother is to live my words.

AM: Are your children into sports and fitness as well?

LPF: Nothing is better for life lessons then a team sport. We threw our kids into everything. I watched my sister who fell in love with her freshman boyfriend in college whom she married after graduating and my niece and nephew who are 22 and 24 – I’d say I was a late bloomer as mine are 10 and 12. When you have focused on your career and self to be who you are, I’m
grateful to not be kissing who I was kissing at 26. You are who you are.

My husband is Canadian and is a Downhill Racer and really was good enough to be an Olympic racer. He loves hockey as he eats, lives, and breathes it. Those were his sports and we tried everything with the kids and they drew towards hockey and chess. 

My oldest son walked onto the beach from our house in Bridgehampton and at the age of 5 he points his finger and says I want to be able to do that. There’s a guy on a surfboard on a ride on a wave and I said let’s put him on it. My kids were good swimmers and water babies. We gave him a lesson and he nailed every wave. Part of the fitness we rolled in - as well as the philosophy, is that families that play together, stay together. So all 4 of us surf together and we traveled all over the world to do so. It started because the surf coach used to call my son – Little Laird because he looked like the famous surfer. He nailed every wave and has bright blonde hair. Fitness helps define and provide a to do list without being conscious of it. It gives my children great lessons. 

My son is playing hockey in a professional AA Bantum league. He’s now in year 5 or 6 and they travel. My son is the youngest defensive man on his team and he is the worst. It’s a great life lesson because he was the best defensive man on the last 2 or 3 seasons and now it’s humbling. When he was younger, he used to get mad at the kids that were not as good as he was. Now he sees what it’s like to be one of many and how important his position is to relieve the stars and to do his best. It’s life and it is not always fair. Learning, conflict resolution, etc in sports is taught. My son is naturally drawn to boys that are humble with humility and he doesn’t even know it. It’s very similar to who his father is.

AM: What fitness do you do?

LFP: A: I surf every minute I can and the waters now are perfect as 40 degree temperatures do not work for me. My son had a surf competition awhile back, which was not for me. My passion is SoulCycle. The founders are very old friends and clients and there is something about me and music. I don’t like to bike that much honestly. My husband and I gave each other bikes as he is a cyclist, but there is something about a 

dark room, a group of people, words, and taking yourself inside to go outside. I go there at least 5 times a week. Mon nights I double it out and I Punch Mon, Wed Fri with cross training. 

Punch is 3 days a week, Mon nights I do a 90 min 7:30 – 9 and then a group of us go out to sushi afterwards. It’s also my girl’s night out although we don’t exclude boys. Tues, Thurs, Sat I’m at SoulCycle and Sundays I try to take off.

AM: How are you able to juggle your work as well as your children and husband?

LPF: I think it's about filling my day – I start with an early morning. If it wasn’t chaotic I would find something missing. Part of it is my personality. It also takes a village to run my business, raise my children, stay connected to the people that are important to me, and time is not something that we have enough of. Because of the people that I have lost, I know how essential it is to live everyday to the fullest. Maybe I am not so conscious of that – but our time is so limited and I have so much to share with my husband and children. So how do I juggle it? I think it is making the decision and choice to know consciously and unconsciously that there is an abundance for us all and to catch it everyday to have it all.

AM: We understand that you have dyslexia – how has that been to overcome and what are the challenges involved?

LPF: It’s everyday – the cause and effects still affect me today. My coping skills are great and I used to be very ashamed when I was younger due to the stigma. My mother was magna cum lauda at Vanderbuilt, who graduated at 18. You know one of the things that my mother said to me was that each of us have gifts and it’s finding out what ours is. It may not be what grade you get. 

Undiagnosed until 6th grade, I clearly got my people skills out of navigating that. I was a bit of a class clown, but then when I got into sports and dance, it fed me and gave me a work ethic as well as self esteem. I could own something that I was good at. My dyslexia affected how I could hear music. I had to feel the music. I didn't express it in a regimented way when I danced, but through my body. That in and of itself was a golden star that I didn’t realize that made me different. Dyslexia is characterized through reading, but it is a language arts disability. It affects everything from working memory to executive function. I noticed my son at age 3 that when you put a 4 piece puzzle down – the sky is blue up there and there is a piece missing. He didn’t have the strategy to place it, but he is very smart. The blessing for me is that my spatial memory is ridiculous. I have sold apartments multiple times and re-renovated them and can tell you where everything used to be and where it moved. My son is a brilliant chess player because of his dyslexia. It’s a fascinating disability/obstacle that each individual is not the same. My sons are at Winward and this school teaches you how to learn differently and in the way that you need to with the best tool box to recall and remember certain things. He would ask me for his toolbox. It’s a multi-sensory experience. It’s a way to learn the kind of learner you are. I am auditory and very visual. My son is tactile – if he writes his notes, he can remember. My brother had a photographic memory. It affects working memory, recall, and dyslexia can be very different for each person. 

AM: How important is fundraising and what does local fundraising mean?

LPF: Growing up, I watched my mom invest in her community whether it was school, church, the Nashville Symphony, Tennessee Performing Arts Center, Children’s Theater – my mother believed in putting her fingerprint within her community and giving back. She used to say to me that you give it away to keep it, but at some point at 15 it clicked with me. When I think of local, I had a brother that died of AIDS and I wanted to build awareness around this and finding a cure as it is important. What I could do soulfully as opposed to writing that check was to work for a Bereavement Center – counseling siblings that lost their siblings. That’s local – I can’t change the public schools and make the state of NY stop stripping the arts, but I can entrench myself in a non profit that one school, child, etc will have a good elementary experience. That’s how I see local. The other component is tapping into my sphere and influence, like going to SoulCycle which I love, to do a fundraiser where everyone pays and rides to make a difference. That’s as local as you can get.

AM: Tell us about Change for Kids

LFP: Oh my other little baby! The founder Ted Mudera was a friend and he introduced me to Change For Kids. One of the things that they did so well – very grass roots starting in the late 90s – was that Ted and the other founders met some educators and he bought the 3 ladies a round of drinks for less then $13. The principal said we get allocated $12.37 for all of their supplies for the year (books, pencils, supplies etc). He couldn’t believe it and took her business card and said he would visit her school. He went and saw how the kids were having an art class with egg shell containers with watered down paints, brown paper bags etc. The kids didn’t know they had proper supplies and the teachers supplied what they could. When he went back to his office, he put a big jar on his desk and when people ordered lunch, he asked them to put their change in there. He was a trader and the bucket grew. In August he took all the change and said he had $812 and would ask what they would need. That’s how organic it started. So as we went forward, we started looking at supplies of each of the grades to see what we could do. We then grew to additional schools, field trips, etc.

Today it has now morphed. In 2008 he moved to London and we had a 16 – 20 executive board that went to 4. My husband, me, an executive guys, etc. We had an operating budget of 75K. Today we are in 10 schools and we have figured out how to be sustainable. We partner with the school and a great principal and we provide with a manager who is on staff to find the needs of the principal. We see what relationships exist and we want to partner with those without reinventing the wheel. We connect the dots and 100% of what we raise goes to the program with literacy, arts, writing, computer classes, etc. Every child deserves a vibrant, strong elementary experience. Because by middle school, they’re wandering. I know that high underfunded impoverished neighborhoods need this as the right resources allow us to bring positive effort without spending a lot of money. It’s the best gift I can give my children as I can make a difference. Sometimes you take on the world and you get lost in the shuffle, but when you do something on this level, it spoon feeds my soul and you can see the efforts.

AM: Tell us more about the cycling event and what is taking place?

LFP: On July 28th we will have our 6th annual ride for kids. Through the generosity of Stacey Griffith (pictured above) – a master instructor at SoulCycle – she was the first employee at SoulCycle. Julie and Elizabeth have been so generous in donating the studios and the bikes – we sell the bikes and sell them out every year. This is not an all day event. It’s an hour in the afternoon, you can be home, shower, and be out by 8pm in time to go out for summer plans. 

My children make bracelets and are invested in this endeavor. It is that mindset of families that stay together play together. My son models for Ralph Lauren and with his first paycheck he said can we give $100 to Change for Kids and to put the rest in for college? It made me feel that I was doing something right. I include them and they include me as a result. 

In the Fall on Oct 29th, we have Super Chef which has 800 people with 10 great chefs in the city that t have a tasting event We’ve done shop days with 25 Park, Calypso, Olive & Betty’s – the store has cocktails and 25% discounts with proceeds going to Change for Kids. In 5 years we will be at 35 schools. I personally believe that Change for Kids can be replicated in other states as we figured out how we have been sustainable.

AM: What are you looking to raise?

LFP: We have done anywhere from 20 – 40K and I am looking to do 50K. In addition to selling the bikes, we auction off iPods. Stacy auctions an iPod with music from St Tropez and DJs on the beach which is a hot ticket. So we would need to sell 2 iPods to make that amount. This has been my baby and there are so many generous people where they never miss an event. In our fall event, we want to do 500K.

AM: What are your summer plans?

LFP: I am going to hockey camp, just the three of us – leaving my husband here. I will do some bronzing, work, get some reading in and my sister will come and meet me. She can spend some time with the kids as well. 

We are currently building our home in Montauk on the beach with Interior Designer, Courtney Novogratz. So I will be there and plant myself to try and nest while my other son is doing a hockey camp. So we’re looking to stay local in Bridgehampton and Montauk, with a lot of hockey, surfing and of course watching the Olympics!

Read more from the July Issue

 

In #Athspo, #AthTribe, Fitness, Magazine, Lifestyle, Womens, Jul 2016, Real Estate, Real Estate NYC Tags Louise Phillips Forbes, powerbroker, real estate, Halstead, Change for Kids, philanthropy, fitness, family, mother, SoulCycle, Stacey Griffith
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