TRUE JORDAN | JORDAN CHILES

As we're all enjoying our favorite teams and sports that are taking place at Paris 2024, we have a series of interviews with Olympians that are in this issue that we participated in when we were within the 100 days of the games. We're kicking it off with 2X Team USA Olympics Gymnastics, Jordan Chiles (G1, S1) who competed in Tokyo 2020 and is competing in Paris alongside her teammates Simone Biles (G5, S1, B2), Suni Lee (G2, S1, B1), Jade Carey (G2), and Hezly Rivera (G1), known as The Golden Girls! They have already won a Gold medal from the Paris 2024 games!

We sat down with Jordan to talk about the sport, becoming an Olympian, how much she is looking forward to this year's Summer Games which will have an audience in attendance as well as being able to meet other athletes, and how she maintains self-care! We have enjoyed seeing her floor routines which mix Hip-Hop, Beyoncé, and more. She also has fans that include Megan Thee Stallion, 2X Gold Medalist + 6X NBA Champion Michael Jordan, and Queen Bee herself, Beyoncé.

ATHLEISURE MAG: We have enjoyed seeing you do and it’s great to chat with you!

JORDAN CHILES: Thank you so much for having me! I love opportunities like this and to have the ability to be able to speak with you about my goals and everything like that, this should be fun!

AM: What’s your earliest gymnastics memory that made you love this sport?

JC: I would probably say that I was around 9 or 10 years old and I had really bad ADHD when I was younger. So I always say that gymnastics saved me because I was able to get all of my energy out before I realized that I had a gift and talent and that I would be able to go somewhere with it. I just thought that it was all fun and games so I really just wanted to be able to take that energy to the next level around 9/10/11 years old so it was pretty cool to just take off and to see what else I could do.

AM: I love that!

Everyone has their specialty in the sport, what do you feel are your areas of things that you love to do?

JC: I kind of just love my sport in general. I don’t have a specialty in what I do. I’m just known as the hype woman a lot as people say! I give a lot of energy to the crowd and to my teammates. I just think that being a leader as well and kind of knowing and understanding each and every aspect of what it is to be an athlete – mentally, physically, and so I can say that it’s about me being myself and being authentic to who I am.

AM: You have been on the Women’s US National Gymnastic Team since 2013, what does it mean to you that you have represented your country from the Olympics to World Championships, NCAA Championships with UCLA, and just owning all of the spaces?

JC: Man, it’s been crazy! I can say knowing that I have been on the National Team since I was 12 years old it’s been a whirlwind, a crazy ride, it’s been up and down – the road wasn’t straight or smooth. It was very bumpy and curvy, but I am really proud to say that I represent Team USA and just being able to help the country understand that our sport is such a unique and different thing than it is to other sports in that it’s hard work, it’s dedication, and it’s a simplicity thing to who you want to be. I think that it’s pretty cool. I can say that representing Team USA wearing Red, White, and Blue and always having it wherever I go on my back is definitely something that I cherish for sure!

AM: I have always enjoyed watching your routines and I have literally had tears in my eyes just watching you perform. Whether it’s you in UCLA incorporating Hip-Hop, Beyoncé and all of these different things – what goes into creating these performances and obviously deciding the elements that are involved as well as the music and all of that?

JC: So when it comes to my floor routine, the first one that I had, I was really little and it was Michael Jackson and I did a tribute to him. I think that it’s really about the culture and the music and how pop culture has kind of changed the atmosphere into what it means to putting your own touch and taste to it – your own piece – like your cherry on top you know? It’s like you have this awesome sundae and you want to put that cherry on top to show who you are! So, when it came to my music, obviously I just want to be able to not only get the crowd involved, but also to take it back for them. Because they are watching and if they hear something that they’re like, “oh my gosh, I remember when I was in high school listening to this song,” that is what I do, whether it is Beyoncé, the 90s, taking it back to the Michael Jackson days, or even bring in superheroes! I’ve done that too! It’s pretty cool to put my own touch into everything.

AM: When you competed at the Summer Games in Tokyo and you came home with a medal, did you always imagine that you would be on that stage?

JC: I always imagined that I would be an Olympian for sure and go to the Olympics, but I didn’t believe whatsoever that it would be in Gymnastics! Back in 2008, I told my mom when we were watching the Olympic Games, “you know what? One day I want to go to the Olympics!” Back then, I didn’t know what sport I was doing, I was young. So, knowing that it was for Gymnastics and I was able to bring home a medal, being there in that position and being on that stage – not a lot of people get to experience that and I am beyond proud of myself for sure. I can just say that the little me would be very proud and to be able to continue on with something that I have always dreamed of.

AM: What are the challenges of being an Olympic Gymnast and what does an average day or week look like when you’re training and preparing for the upcoming Summer Games?

JC: Obviously, it’s a little different. My first Olympic Games, I was really a nobody! Knowing that I am going into this 2nd Olympic cycle with an Olympics under my belt, it’s different for sure! But, I am still doing everything that I was doing just like it would be my first. I have been taking it day by day and month by month. As we’re talking right now, we are under 100 days away! Knowing that makes me just like ahh – oh my gosh this is so crazy and I’m doing this all over again, but it definitely is a mental game and for someone like me who's kind of already been through it, I know what to do, but for others that maybe this is their first time trying out for the Olympics, just take this moment as this will always be something that you will be able to cherish. Just take it piece by piece, remember your why, and that’s how I always think of it every step of the way.

AM: With it being less than 100 days to Paris 2024, what does it look like in terms of your schedule for qualifying and other things on the Road to the Olympics.

JC: Knowing that we’re just a few days away as I will say it like that because it just sounds more reasonable! Right?

AM: Right!

JC: We have a competition this week which starts off with the Core Classics. Our season actually started at the beginning of Jan, but unfortunately, I was unable to compete due to a shoulder injury that I had. So this meet that is coming up this weekend is my first meet that will put me on the platform to show people where I am at, what I am doing, and to give our head people an understanding of where – if I am picked – where I can be on the team. Obviously, 2 weeks after that, we have Championships which is a really big meet as well and then about 2 and a half weeks after that, we have Olympic Trials. That will be where they pick the Olympic Team and the Olympic Alternates. It’s definitely a fast cycle for us. We are one of the last Team USA sports that do – besides Track & Field, that we are the last to find out who gets to go!

AM: Yeah, we’ve been watching other sports on Team USA that are already confirmed and we keep checking for you guys to see when those announcements will be.

JC: Yeah, us and Track & Field, we’re always the last to figure out what the team is. But I feel that that is the coolest part of it because it’s like, “ooo who is it going to be?” It’s also motivating to see other people that have already made it so it pushes you to think that you want to make it so that you can meet some of the other people who will also be there as well! It’s a great process and I think that the qualifying part is the biggest that you will ever experience.

AM: In terms of Paris, what are you looking forward to?

JC: Well, knowing that I have been to Paris already a few times, I still think that every single time that I get off the plane, it’s just beautiful. I love being out there! The culture, the atmosphere, the designers, everything fashion – it’s just amazing! I think that the biggest thing is just enjoying and having an Olympic Games that will be normal. In Tokyo there was COVID and we didn’t get to do a lot and just to be able to go around the Olympic Village with people and being able to have an audience and to enjoy the Olympic experience. So I am truly looking forward to that! Also being able to get to meet people we didn’t do that last time. I hope that I will be able to meet a basketball player or a volleyball player, golf or whatever it is and to be able to experience that!

AM: With that time being so close, you have partnered with Bliss. What is the synergy between you and the brand?

JC: So Bliss felt very natural to me. It felt like it fit in with who I am trying to be and especially with their commitment to self-care which is a very key thing to me whether it’s in your skincare, your beauty, taking a nap you know? Having the ability to just embrace who you are and with their Lemon Sage Body Butter, it’s definitely a game changer for sure. I feel very confident, elegant, and smooth who I am. It’s just a nourishment for sure and being able to have Bliss as a partner within my daily routine, makes me feel like a brand new person every single time!

AM: I have to say that I am a long time fan of this scent and that product and you get that luxury feeling when you put it on.

In terms of self-care, what do you do? I know that you’re always traveling and you have a schedule so what do you do to take that time so you have moments for yourself?

JC: A lot of times when it comes to self-care, it does come to beauty and you want to take that time to feel as beautiful as possible because you know that this world is very crucial and it does take a whirlwind on you. Within my self-care, I like to take time to myself. It could be sitting in my room and drawing, whether I’m looking at a Netflix show and binge watching and just being by myself because I am around a lot of people 24/7 so sometimes taking that sound and putting it away helps a lot. I take naps! I take naps all of the time! If you don’t know where I went, and you don’t see me at all – it’s because I’m asleep in my room napping. That’s how I do self-care for myself or sometimes I go shopping. Retail therapy is the best!

AM: How do you keep your skin looking and feeling hydrated especially when you think about travel, doing all of the movements when you have perspiration and the chalk you use? Looking at your skin right now, obviously you’ve got it down as your skin is glowing and it looks beautiful.

JC: Oh thank you! With the hydration part, I do a lot of intake of water because as a gymnast, we sweat a lot. I mean I’m not really a sweater but when it does come to working out, always grinding, we lose a lot of salt so, that does make our skin very dry and brittle. Also the magnesium we’re around in our chalk, it takes moisture out. So because of all of that, I drink a lot of water and I make sure that I am always moisturized no matter where I go! So whether it’s a lotion or a scrub or whatever it is, even for my lips, I keep everything hydrated because I am always in chalk! I don’t like chalk already because it’s nasty so that hydration, it really comes in to make you feel good. I wake up every morning, I wash my face, I do my whole skincare and if I forget to put my moisturizer on, oh I go crazy! I’m like my face is going to fall off! So I make sure that I am taking everything in for sure!

AM: Are there any kind of projects that you have that we should keep an eye out for as obviously you have an amazing schedule coming up and we can’t wait to see that! But is there anything else that we should know about?

JC: I can say that there is this one thing that is coming into play and I can’t really say a lot without saying a lot! It’s definitely going to give a perspective on when you feel you have done so much in your life that you can help others so I will leave it with that! So just keep an eye out on it and I feel that a lot of people will be able to take a lot from it. They will understand what it is like to be an athlete and to be someone that is more than just an athlete!

AM: What do you want your legacy to be whether it’s in the sport or outside of it? As you just stated it’s not just about being an athlete, it’s more than that.

JC: I think the legacy would be more so that I was always having fun, I always - I don’t like to say this, but I wasn’t always a rule follower. I always did things outside of the box and just enjoyed being the person that I was, being authentic to who I am as a person, and knowing that there is only one you and that nobody can change that. I think that the legacy is who you are, what you want to do in your life, and how can you control that within yourself!

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PHOTOGRAPHY CREDITS | PG 66 Team USA Facebook | PG 71 + 9PLAYLIST PG 76 Team USA | PG 74 Bliss | PG 78 + 63MIX ROUTIN3S PG 80 Jordan Chiles |

Read the JUL ISSUE #103 of Athleisure Mag and see TRUE JORDAN | Jordan Chiles in mag.

OUR MUSIC OUR CULTURE | GREG HARRIS + ROCK & ROLL HALL OF FAME

Music has immense value, from enjoying the song, melody and instruments used, to the artists, performances and remixes there is a much larger scope in terms of what it means to the social fiber and how in many ways it serves as a mirror of who we are, where we want to be and how we are held accountable. It creates a series of feelings and memories that are enlightened and intertwined.

We had the pleasure of talking with the President and CEO of the Rock & Roll Hall of Fame, Greg Harris. In addition to their noted Rock & Roll Hall Of Fame Induction Ceremony which honors a class of musicians across rock & roll, they are known for the museum which is headquartered in Cleveland, Ohio.

We wanted to know more about the museum, how they connect with music enthusiasts around the world and how artists can become eligible for the honor. Greg also shares how he came to this role and how he continues to drive the importance of impact in music.

ATHLEISURE MAG: Before we delve into your work and role at the Rock & Roll Hall of Fame, I’d love to know about your background because I know you were the owner, partner and operator of the Philadelphia Record Exchange. When did you fall in love with music and what was your focus behind opening this retail store?

GREG HARRIS: You know, I grew up, per your readers loving both sports and music! I was fortunate to be raised to play various sports depending on the season with two brothers. On the music side, it just always spoke to me. We always had music in the house and in Philadelphia, the area where I grew up, new music and old music mixed together. So oldies and FM radio were all the same. I got involved a little bit with one of the local public radio stations when I was in high school. Then we had a club near us called City Gardens and it had every live band and we went there as soon as we were old enough to get in! We were there all the time! Then, I went to college in Philadelphia, I went to Temple University and one of my off-campus jobs to help pay for school was the record department of a used bookstore. That’s where the idea came from that the other clerk and I were friends and we realized that the store owner was making a lot more money than we were as the hourly employees!

So we quit and rented out a storefront about a half a block away and we opened our own store. That business has been a great success! I was involved for a couple of years and sold my half to some other people, but my original partner still has it. The Philadelphia Record Exchange has been around for 30 years and it’s an iconic place in the city. Every musician knows it, everybody that is into music when they are in Philly, they find their way to the store and that includes current artists like Kurt Vile and other folks back in the day, like Ahmir Khalib Thompson – Questlove.

I think an important thing to note in terms of looking at my career is that I found out pretty early on that I couldn’t play very well. I could play some guitar, but I was never that great. But I was always better at helping other people market and grow. So the store became that place. We would put concerts on, we’d shut the streets down and do block parties and promotions with artists and other musicians. We just loved helping them succeed and helping our customers find excitement and joy.

AM: It’s so funny, I grew up my dad was a huge record collector and he would slap my hands every time I would try to go to the stereo to play with the records and at my campus at Indiana University, we had 3 record shops near my campus, Tracks was my favorite one. There is something about a record, I love them and when you hear the sound that comes out and the needle hitting the vinyl – it’s an experience. When I read that about you, I thought that’s really cool!

GH: Those stores back then, that was kind of the social network. It's where you met like-minded people that loved the same music or liked similar music. It’s where you learned! You couldn’t Google everything so sometimes the customers taught you and you taught them!

AM: Especially if you were able to come up with crazy imports. I think there’s something about that social fiber when you don’t have that independent local record store. The guy that I would get my music from knew so many things about various artists and had stories to tell and I appreciated it. I don’t remember if they had block parties but it would have been amazing!

GH: I really want to celebrate my original partner, who still has it Jacy Webster and he has given such a gift to Philadelphia music lovers for the last 30+ years, it’s an amazing place!

AM: Another part of your background that’s interesting is I love your focus on curation. To know that you were at the National Baseball Hall of Fame and Museum at Cooperstown where you focused on curation was really interesting. Can you tell us about what your role was there, what you did, and why curation was so important?

GH: My first significant museum position was at the National Baseball Hall of Fame. I was originally hired to be there Broadcast Media Archivist. My job was to curate the broadcast collection and that was recordings of All-Star games, World Series games, home movies, radio pieces – all the things where that exciting history of baseball is. In museums, they have to take their collections and tell stories with them. You want to tell the stories where you have impact to your visitors and to make those connections and that’s what we did in Cooperstown. You know, it’s an amazing museum. I started in that area, I was fortunate to be able to curate some exhibits and much like the record store, I got involved in business development and fundraising and things like sponsorship and inductee relations. It really helped to grow the business and as I advanced from the collections side of the house, I got more involved in business development and the growth of the enterprise. I spent 14 terrific years there and it was really hard to leave. It’s a wonderful museum. Anyone that has ever played catch in the backyard or Little League, should go to Cooperstown to experience it.

AM: What do you think is the connective tissue between baseball and music and how were you able to move onto the Rock & Roll Hall of Fame where you’re the President and CEO currently?

GH: They’re 2 great places and they’re both so much part of our culture. People have a deep love for both subjects. They make these pilgrimages to Cooperstown or the Rock and Roll Hall of Fame. These music and sports evolve and they are the history of our culture – all the good and all the bad comes through and you can tell these stories. On some fronts, you can talk about exclusion and people not being included and you can tell about opportunity opening up. Sometimes it opens up in sport before it opens up to the wider society. These are really important pieces for all of us to learn from to think about and to grow from. Then on the other part from the business side, these museums operate in a very similar way. They each get hundreds of thousands of visitors a year.

We have inductees that are the best of the best individuals, we have broadcast properties, we have important digital engagement with our visitors, we have retail operations and we are places that kind of mean a lot to a lot of people. So they’re very similar from a business sense and it’s just the subject that’s a little bit different. But they are magical places where people learn about their history, themselves and it helps them to better understand the present.

AM: Well can you tell us about the history of the Rock & Roll Hall of Fame in terms of who founded it and what it’s mission is? I know a lot of people think about it in terms of the amazing induction ceremony, but there are a lot of things that it does.

GH: The Rock & Roll Hall of Fame started close to 40 years ago by a group of music industry professionals – the head of Atlantic Records, Ahmet Ertegun and the head of Rolling Stone Magazine, Jann Wenner and others. They conceived it as a special evening celebration for their industries’ best of the best. After doing that for a short period of time, the idea came up to want to build a museum. A bunch of cities looked at it New York, San Francisco, my hometown of Philadelphia – all made a play for it, but Cleveland really stepped up. Cleveland had a great story about rock & roll being important to the city and being an important place for artists who broke in – including David Bowie’s whose first shows in the US were in Cleveland, Jimi Hendrix when he came back from England – his first shows were there, Rush’s first shows were there. Also a DJ named Alan Freed was playing music in the early 50’s and inspiring young people – so they had this great story! But, they showed up and had a business plan. They said this is how we’re going to build it and how we’re going to fund it and this is what it is going to mean to the region. Long and short, 27 years ago we opened up in this I.M. Pei building on the shores of Lake Eerie in Ohio. Since opening our doors, over 13 million people have visited the museum and we’re at the height of our summer season now. We'll get thousands of people through everyday all summer long. Every one of those people who comes through the front door has a lifetime of memory connected to the subjects inside our museum. When they see it, they hear it or hear it through a band that plays on our stage, it inspires them and makes them think of the people they were with and the places that they were at, the greatest week of college, the time their heart was broken, the greatest road trip that they took and they might even hear a song that reminds them of their mom, dad or siblings.

AM: So when you say rock & roll, what genres comprise this very broad title?

GH: It’s a big title and quite frankly, our definition is a very big tent. Rock & roll is more about attitude and spirit then it is about a specific sound. We embrace in the 50’s Doo-Wop, Street Corner Harmony and RockabIlly; in the 60’s there’s Psychedelic, Soul music, Folk music; in the 70’s there’s Heavy Metal, Hip-Hop, Dance Music, Disco, Punk Rock – it’s all under the umbrella of rock & roll. Synth Pop and Industrial – we embrace it all! So for us, it’s all about attitude and spirit! There’s an attitude about Johnny Cash that he had to the music industry and when Ice Cube was inducted, a couple of years ago, In his induction speech, he said, “rock & roll is a spirit, rock & roll is an attitude.” You can find his full quote online. (Editor’s Note: When Ice Cube was inducted, he talked about whether a rap group was considered to be rock & roll. He said, “Now the question is, are we rock & roll? And I say you goddam right we rock & roll. Rock & roll is not an instrument, rock & roll is not even a style of music. Rock & roll is a spirit. It’s a spirit. It’s been going since the blues, jazz, bebop, soul R&B, rock & roll, heavy metal, punk rock and yes, hip-hop. And what connects us all is that spirit. That’s what connects us all, that spirit. Rock & roll is not conforming to the people who came before you, but creating your own path in music and in life. That is rock & roll, and that is us. So rock & roll is not conforming. Rock & roll is outside the box. And rock & roll is N.W.A. I want to thank everybody who helped induct us into the Rock & Roll Hall of Fame and I just want to tell the world – Damn, that shit was dope.”) That is what we embrace. It’s the voice of change, it’s always been the sound of young America and it continues to evolve and as a museum, we continue to evolve with it.

AM: So as music continues to evolve, you will always look for new forms and elements to add to what rock & roll is.

GH: We will and that’s kind of the wave right now. That’s why we have been inducting great Hip-Hop artists right alongside great Heavy Metal artists. In the last induction, it was LL Cool J, and it was Carole King, it was the Foo Fighters, Jay-Z and Tina Turner that were all inducted! To us, it’s a broad tent and everybody’s welcome!

AM: What are your 3 favorite rock genres that you love listening to?

GH: I look for stuff that’s a little harsher, a little stronger. I love old Blues, I love 60’s Soul like Memphis and I love Punk Rock! I like for it to have a little punch and a little attitude.

AM: I can see that!

GH: Yeah, that’s what I prefer.

AM: What is your day-to-day like in your role and what are the key projects that you’re focused on?

GH: My day-to-day role is 1 – to make sure that we have the greatest museum in the world, that every single visitor that comes through our doors leaves being transformed and impacted and that we have a great team that makes that happen. It’s about keeping our staff inspired and changing. We don’t believe in maintenance mode, we always want to be growing and reaching. To that end, we're working on an amazing expansion project at the museum. We’ll be breaking ground later on this year. We will be increasing the museum by about 50,000 sqft. It’s a great project and we’re very excited to be doing it. For that project, one of my biggest responsibilities is to work with a team and to raise the funds to be able to do that. We talked about how there have been 13 million visitors that have been through the museum for the past 27 years. We need to build something for the next 13 million visitors!

AM: What can guests expect when they do come to visit and then for those that aren't available to come in person, is there an online version where people can connect that way?

GH: Yeah, so I’ll back up a little bit to your question of what do we do. So, we have this great museum and then in addition to this great museum, we have this great digital outreach. So anybody in the world can connect with us and they can experience the Hall of Fame, but also if there are teachers out there, we have ready teaching materials that they can use for free. Pre COVID, we averaged 50 teachers a day using it, during COVID it was about 500 to 1,000 a day and we have reached over 1 million students last year with our online education programs. We would love it if teachers would use it and help spread the word! We’re not teaching kids how to play instruments or to write songs, we’re teaching them math, science, social justice all through the lens of rock & roll.

AM: That’s really cool! It’s a large job!

GH: Oh yeah. We have a really great team and we’re cranking through!

When someone walks onsite at the museum, the experience starts when you’re in the building. You’re going to hear music blasting from speakers, it might be a live band on stage outdoors or it might just be coming out of our PA speakers. In the museum, you can see the whole history of rock & roll – from Blues, gospel and country through the Beatles, Stones, Supremes, James Brown, Motown and all of that. On our 2nd floor, you can play on instruments and jam with your friends. If bands visit us and they want to jam with visitors – they can do that. On our 3rd floor, you can walk through our Rock & Roll Hall of Fame and see the greats of music where they are immortalized forever in our Hall of Fame and experience our immersive theater that has an amazing show that was edited with the great Jonathan Demme and it’s really the greatest moments from the Rock & Roll Hall of Fame Inductions. So really, that’s some of the things you do and throughout it all, you’re reminded of times in your life that you listened to certain music, the greatest road trip, your Freshman year in college, who you hung out with and we bring all of those memories back and that’s the real power of our place.

AM: Going back to the expansion, what will that involve?

GH: We are keeping the whole I.M. Pei pyramid as is and that’s 128,000 sqft and we’re going to add another 50,000 sqft. You know the Pei Pyramid, the only other pyramid that he has done was at the Louvre which is truly the center of Europe’s great art as it’s the home of Mona Lisa. His only other pyramid is here in America at the Rock & Roll Hall of Fame and we’re the home of America’s great art rock and roll.

AM: That expansion is going to be huge as that’s 175,000 sqft!

GH: Pretty close give or take!

AM: That’s a lot of space.

GH: Well it’s a big subject!

AM: What are 3 of your favorite exhibits that are at the museum?

GH: I love the Garage Exhibit where visitors can come in and jam with each other it’s amazing.

We finished an exhibit that I liked a lot that I think is particularly interesting to your readers. That was an exhibit that we did about the greatest Halftime Show Performances in Super Bowl history. We had it at the museum when we hosted the NFL Draft in Cleveland. Then we worked with the NFL and we took it out to the Super Bowl in LA this year and we’re working with them again to take out to Phoenix for the next Super Bowl.

It shows performances and great moments by Prince when he did Purple Rain in the rain, Bruce Springsteen, The Rolling Stones, Stevie Wonder, Beyoncé – it’s just these iconic moments in American cultural history that happened at the Super Bowl Halftime performance it’s just a really great exhibit.

We have an exhibit which really is the legends of rock and each band has a focus area. That focus area could be David Bowie, Elton John, Michael Jackson – they all have an area that highlights their career. And that’s an exciting area to walk through and to be reminded of these individuals and their wider impact on our culture.

AM: What’s the process for acquiring items for the museum?

GH: We work directly with the inductees and pretty much everything we have at the museum has been donated by an inductee, a family member or the artist directly. We make sure to partner with them. They donate to us and occasionally it’s a loaned item if they still need it! We’ve had artifacts that are on exhibit that an artist needs back because they're touring so a guitar goes out to them and a label says, “currently on tour.”

AM: For those that are in town, how many live shows do you have a year?

GH: We have live music probably about 100 shows a year at the museum. This summer, every Thurs and Fri, we’ll have live music and some of the bands that are still coming this summer – Guided By Voices, Adrian Belew is playing and people can go to RockHall.com to check out what we have going on. There’s all different genres and one of the things that’s important to us is that we just don’t put up a party band that plays cover songs. We want original artists playing original music and we want to mix it up between the different genres whether it’s bands that are heavy metal, classic rock sounding or if they’re Hip-Hop. We love having all of them at the museum and they will be playing outdoors on our plaza.

AM: Like many, I am a fan of music. My great uncle was Joe Henderson a tenor saxophonist, I love various genres of music and here at Athleisure Mag as well as outside projects I have styled a number of known artists or have interviewed them. I know that our readers would love to know more about what goes into the induction of artists for the Rock & Roll Hall of Fame. What are the eligibility requirements?

GH: Artists have had to have made a record 25 years ago to make them eligible for consideration. And then, it’s really impact and influence. You look at did they take the art form in a new direction, did they push the envelope and that’s what they’re recognized for more than chart placement and sales. The process is, there is a ballot made for all those that were nominated. It then goes out to our voters and the largest voting body is all the other inductees. This year, Jay-Z is going to get a ballot, Bono gets a ballot, Smokey Robinson gets a ballot, Madonna gets a ballot, Bruce Springsteen and members of the Red Hot Chili Peppers – they all get ballots. So they vote and the top 5 vote getters are elected to the Rock & Roll Hall of Fame.

AM: I like that the public is also allowed to join in the fun – why was this an element that has been added to the process?

GH: So the fan vote is interesting. During the year, we let fans in the museum voice who should be nominated. It’s always fun to hear that and to understand that. Then when the voting is underway with all of the inductees, we also do a public fan vote and part of it is engagement so that they can engage with us online and let us know who their favorites are. Then we take all the fan votes online and we aggregate them and they count as a composite ballot into the bigger vote. So what it is important for is to see who people are interested in and to understand what they are thinking about. Because the induction into the Hall of Fame is not a popularity contest, those that are in the industry and have made their living off of rock & roll, their votes are really what counts the most because they can judge the merits of their peers. If that wasn’t the case, whoever has the most social media followers would be elected and that doesn’t necessarily mean they they are the most impactful, it just means that they have great music and great followers. We need that impact.

AM: When the nominees are announced, I am sure there are a number of logistics to figure out from who will accept an award for the artist/group if they have passed away and who will perform if there are other artists that will do a tribute versus those that opt to play themselves. Can you tell us more about that?

GH: The show producers are amazing! It’s our Foundation President, Joel Peresman and our Foundation Chairman, John Sykes and they do an amazing job working to create a show that is dynamic and exciting and also appropriate for the Rock & Roll Hall of Fame. They have done a super job working with the show, the production design team and sometimes at its greatest when it’s an artist from yesterday that is being honored by an artists of today and when they perform together – when you have Stevie Wonder inducting Bill Withers and then they sing together and then John Legend comes out and performs with them – it’s amazing! When LL Cool J was inducted, LL was joined by Eminem and by JLo. Just an incredible combination. It’s a desire to allow some artists to pay tribute to those that have influenced them and it’s a chance for other artists to combine that they have meant a lot to. So it’s kind of a neat looking back and looking forward and making something that is even better for that moment in time at that event.

AM: As we’re based in NY, it’s always fun when the ceremony is in our backyard, but for the upcoming 2022 induction ceremony, it will be in LA this fall. Why is it being held there and what is behind the decision of the city that you opt to do it in?

GH: Well there are rock & roll fans everywhere and let’s face it, NY is a big center for music and LA is the home of much of the industry. So those 2 cities make a ton of sense and we also do it in Cleveland which is the home of the museum and the Rock & Roll Hall of Fame. We’re working on a sequence where it goes on between those cities and we’re really excited and honored that Cleveland is in that cadence and we’re looking at how that pans out in future years. We’re really excited and thrilled to be going to LA as it hasn’t been there since 2013!

AM: Looking at this year’s inductees, I was excited about all the names but especially pleased to see that Pat Benatar, Duran Duran, Eminem, Lionel Richie and Dolly Parton are in this year’s group – what are you looking forward to this year?

GH: You know, they’re all terrific and they’re all deserving! I’m looking forward to just being surprised. Every year there are super highlights and it’s amazing as this honor isn't about haing 1 hit record or having a great soundtrack song or something like that. This is a lifetime award that is emblematic of excellence and forever they will be celebrated and enshrined at the Rock & Roll Hall of Fame. This is a really powerful moment for those artists and I can’t wait to hear their speeches and then to see them light up the room with their performances.

AM: I know we talked about the educational elements that the Rock & Roll Hall of Fame is involved in throughout the year. Are there other community programs that takes place throughout the year?

GH: We have a program called Toddler Rock where kids from First Start Programs come to the museum twice a week and we teach them for 15 weeks on rhyming, alliteration, and social skills with trained music therapists. It’s amazing. We have another program where anyone who lives in the city of Cleveland can come in for free admission all year long, everyday – whenever – just come on in! It’s a great community outreach for us and we love partnering with our conventions and business bureaus and other entities around town. When the city is bidding on and trying to attract the NBA All Star Game or the MLB All Star Game, we are in the mix. We are part of the hosting committee and we pledge to be a great partner and frequently they theme the event rock & roll because it is Cleveland. We love doing that and we think that if our reach can do well, then everyone can do well and we want to make that happen.

AM: In terms of the remainder of this year and looking forward to next year, what are you looking to do in terms of outreach and education on the Rock & Roll Hall of Fame?

GH: One, we need to execute on an amazing summer season which is what we are doing. We want to keep going with all of our educational initiatives. We have a traveling exhibitions program where certain exhibits once they are in Cleveland will go out to cities around the country. We're actively working on this building expansion project which is a significant endeavor for the museum and we’re very excited. We have been ramping up our digital presence and we have been adding a lot of Spanish language to what we are doing in our digital outreach. There is a massive group of people that love rock & roll that don’t speak English and we’re very excited to reach out to those audiences as well who do speak English.

IG @rockhall

PHOTOGRAPHY CREDITS | Rock & Roll Hall of Fame

Read the JUL ISSUE #79 of Athleisure Mag and see OUR MUSIC OUR CULTURE | Greg Harris + Rock & Roll Hall of Fame in mag.

STAYING CONNECTED WITH TYLER RICH

For many of us, this summer has been one that we have enjoyed adding events to our schedule, being out and about with friends and family! We caught up with country music's singer/songwriter Tyler Rich who stayed connected with his fans during quarantine with his virtual shows and who is in prep to hit the road with his Two Thousand Miles headline tour as well as touring with Chris Lane's Fill Them Boots Tour this fall!

We talk about how he got into the industry, how he navigated quarantine as an artist, we chat about songs that he created we're fans of, being a sports fan, how he stays fit and other projects that he is working on.

ATHLEISURE MAG: What was the moment that you fell in love with music?

TYLER RICH: When I was 8 years old, my cousin took me to see George Strait in concert in Sacramento. I always loved music as a kid, but it was seeing it performed live, that sparked the fire that it was what I needed to do with my life! Also, it doesn’t hurt when your first concert was the King of Country Music himself.

AM: Where do you get inspiration as a songwriter for your songs and what’s your process like?

TR: It comes from all around me really. My wife is my forever muse, and she makes it easy for me. But, a lot of the time I pick up ideas from conversations my friend’s and I are having, digging into their lives for some content. I joke with my wife that I wish we fought more -- strictly for the writing content that would come out of it. I can only write so many happy love songs about her ha ha!

AM: How do you define your sound?

TR: My music is energetic, fun, upbeat, and hopefully uplifting for those that listen. My version of country embodies the sounds of California and Tennessee, all at the same time.

AM: We have talked with a number of artists who prior to COVID-19 were focused on making music and juggling their touring schedules to adjusting to what we all experienced in 2020. How was the last year for you and how did you approach your music?

TR: I spent the year really diving in on what I wanted the next chapter of my music to sound like, how to do some recording from home and figuring out ways to connect with my fans on a deeper level. We had all the down time in the world to spend nights on IG live chatting with fans and creating lasting relationships. It was really amazing to have so much more time than a quick handshake at a meet and greet.

AM: Many artists and creatives found that during 2020, they wanted to maintain their connection with fans virtually. What did you do during that time?

TR: I created a virtual tour called “The Distance,” a play on lyrics in my song “The Difference.” This consisted of Tuesday nights “Tyler & Friends Sing Behind the Scene,” where I invited songwriter friends of mine to come on and tell the stories behind hits they wrote for other artists and then perform them online. I would also cover one of their hits, and play a song the two of us had written together. Friday nights were “Feels Like Home” where I just hung out for an hour playing new songs I’d written that week and getting fan feedback, since we didn’t have a stage to do that like usual. We wrapped up with my wife Sabina and I hosting “Leave Her Wild Sunday Brunch.” Since we couldn’t be drinking mimosas on rooftops, I had to do something to make her happy ha ha. We treated this like a variety show, opening with good news in the world, playing drinking trivia with surprise celebrity guests, and closing each show with an artist performing their current single. It was so much fun! And, as I think about all these now, I'm realizing how much I miss it all.

AM: In terms of how you connected with your fans over the past few months, with all of us re-entering the world again, how important is it to you to still embrace levels of the connections that you were able to have with your fans virtually while going back to in-person interactions?

TR: I would say my inbox for direct messages was at an all-time high during quarantine, and I did my best to respond to all of them. I still try to be as reachable as possible for fans that want to chat, whether it’s about music or just life in general. I have no career without these amazing people, so building relationships with them is special for me as well.

AM: On Two Thousand Miles, we really enjoyed 11:11 what is the inspiration behind this song?

TR: Thank you! “11:11” is one of the few songs on the album I didn’t write, but it’s from some of my favorite writers in Nashville, including the late Andrew Dorff. The first time I heard it when it was pitched to me, I was floored. The emotion behind it, the desperation and heartbreak in the lyric, and melody all drew me in. I knew I needed to cut it right away.

AM: Also on that album is Billie Jean, for the longest time my favorite cover version has been Chris Cornell’s but I truly enjoyed your take on the song. With it being such an iconic song, how do you approach making it your own while still paying homage to Michael Jackson's original?

TR: That’s a massive compliment thank you! His version is incredible. It’s terrifying to do a cover of the “King” of pop, when the brutal Wild West of the internet is ready to rip you apart, but I tried my hardest to make it “me,” yet true to the song as much as possible. I think the most important part of covering something and making it your own, is keeping the vocal melody the same. The music and production can change, but if the melody and lyric change, then you're altering the recognizable part of othe song to fans. I always felt it was such a dark, dirty, blues bar kind of story, that was in a pop song’s body, so I brought a little grit to it.

AM: "Better Than You’re Used To" is such a beautiful song and really makes me think of past relationships as well as my current one. What is the inspiration behind it?

TR: I love that it connects with you that way! My little sister was going through the heartbreak of the century. In a conversation we were having she said “I feel like I’m putting so much in, and getting nothing back.” I told her she needed someone to love her better than she was used to, it rang right when I said it. So, I wrote it down to revisit in the studio one day. The day we wrote the song, I took the inspiration from that, and mixed it with the state I met my wife in. She was sad, feeling defeated, and had given up on love. She just needed someone to love her the way she needed. The song really came out pretty quick, the most honest ones do!

AM: With the vaccines and things opening up again, I see that you have quite the schedule coming up. You’re headlining a tour with Shy Carter and you will also be on Chris Lane’s tour this fall, what are you looking forward to as you get back on the road?

TR: I’m really looking forward to seeing all the fans that we’ve only virtually been able to connect with, but in person! Meet and greets will be so much sweeter, and it’s gonna feel like seeing old friends I bet. I’ve released a lot of new music since the pandemic, and seeing everyone singing new songs, is always the best.

AM: When it comes to performing, do you have pre and post rituals/routines that you do to prepare pre-show or to come down from the energy post-show?

TR: Pre-show is all about connecting with my band. Spending time together, some shots, and building that bond we have all the way up until we are on stage. We always play the best shows when we are having a great time right before running up there to start. After show is all about solo time. Spending 5-10 minutes alone. Cooling down my voice, and taking some mental health time to appreciate what I just got to do, make some notes of what to work on, and then disconnect myself from that so I don’t think about it for the rest of the night.

AM: Looking at your IG, we love seeing you and your wife Sabina. How did you guys meet?

TR: We met at Stagecoach Music Festival in Indio, CA in 2016. Just a traditional “hey what’s your name” meeting, nothing involving any dating apps or social media ha. We were all in from that first hello pretty quickly.

AM: My boyfriend and I have been dating for 11 years and we are also co-founders of Athleisure Media as well as other ventures. What is your advice to power house couples in terms of supporting one another in their separate and/or join endeavors and balancing the hectic schedules that exist?

TR: That’s amazing! Congrats, I love that. I can just say from personal experience, the more you try and compete with someone’s passion, or life outside of you, the more people pull away from each other. Lift your partner up, celebrate their wins, push them hard toward their goals, and be their rock. You have to love all of the person you are with, not just part of them, and their careers and passions make up most of who they are, so love that side of them, and I promise your relationship will be so healthy!

AM: What are you working on currently and will you be collaborating with anyone that you’re able to share?

TR: I’m working on what will be following up "Better Than You’re Used To” so heading into the studio to cut a couple new songs this month and have a couple collaboration ideas coming up that I’m hoping come to fruition this fall!

AM: With a full summer ahead are there any projects whether musically or outside of it that you can talk about?

TR: I’m taking a trip to Sweden in mid-September for a media tour and possibly some shows. I’m ecstatic for this trip, and hoping Covid doesn’t halt the plans! Other exciting stuff in the works that involves TV, but I can’t quite talk about it yet, soon though!

AM: When you’re not performing on stage, how do you take time for yourself?

TR: I’m such an introvert when I’m at home. I’m the definition of an extrovert as soon as we are traveling, but other than that, I’m quiet, at home, doing anything but music. I love going to movies, the zoo or a museum alone to walk around and take everything in at my own pace, just disconnect for a couple hours. Alone time is so important, and really sets me up to not be so anxious when surround by so many people every weekend on the road.

AM: What are your go-to workouts to stay fit?

TR: I love my Peloton at home. It’s become part of my weekly routine for sure. Sometimes getting workouts in, can be not as frequent as we’d like on the road so I try to be as active as possible when there is time -- using my jump rope between reps to keep my heart rate up and making each workout count a little more. I also enjoy going for a few-mile run in the cities we are playing through the downtown, a city park or wherever I can.

AM: We know you’re a sports fan from your love with the 49ers and the Warriors - what are you looking forward to next season now that we can resume going to games?

TR: I’m literally counting down the minutes to go to a 49ers game! Being in the stadium is one of my happiest places in the world, surrounded by all the fans, my friends from back home, and watching the guys play. It’s just right around the corner!

AM: Tell me about Rich Rescues and why this is so important to you.

TR: My biggest passion outside of music is for animals. My rescue pup, Abby, has been with me for almost 16 years, and I wish I could rescue all the dogs and cats in the world, though my schedule just doesn’t allow it. So, on the road I visit a couple rescues a week in the cities we are in and promote the animals needing home to my fan’s in that town. Our success rate is almost 100% of finding homes for the animals we have promoted online through Rich Rescues on Instagram and the in-person visits. I wish I could do even more, but know we’re still just getting started.

IG @TylerRich

PHOTOGRAPHY COURTESY | Tyler Rich

Read the AUG ISSUE #68 of Athleisure Mag and see Staying Connected with Tyler Rich in mag.

THE DROP WITH STEVE AOKI

We're sure that we have all been listening to a lot more music as we have navigated these past few months as it's a way to transport ourselves to another level even when our environment may look way to familiar at this point. This month's cover of Athleisure Mag is entertainer, DJ, record producer, music executive and entrepreneur Steve Aoki. We've always been fans of the energy that he creates when he's at his shows, his music as well as his focus on putting good into the world with The AOKI FOUNDATION whose primary goal is supporting organizations in the brain science and research areas with a specific focus on regenerative medicine and brain preservation.

In addition to our virtual cover editorial shoot with Steve, we delved into his career, his label DIM MAK, his placement in the Smithsonian Museum, the importance of diversification while being true to the core of business, Neon Future series, Blue: The Color of Noise and his process in music and collaborative projects.

ATHLEISURE MAG: What was the moment when you realized that you wanted to be in the entertainment industry?

STEVE AOKI: Oh man entertainment is such a broad word and some of these answers are probably not going to be straight forward. I got into music when I was a teenager and then that became my whole life blood. Everything I did was involving music in every facet of life. It just became my lifestyle. From the friends I chose, to the food I ate – when I was growing up as a teenager – there was a very specific kind of music that I listened to and everyone was vegetarian. Pretty much everything down to the way that I dressed. It just became – it just became me so. So once I figured out what I wanted to devote my life to, that of course, changes over time. So from when I was a teenager, to college, to post college, young adult – my music style changed and the way that I interpreted music and played music changed as well.

So, I was in bands in the beginning and then I became a DJ and then at that point, in the early 2000’s, I actually started seeing that what I was doing with music was actually making a profit. It was making money. Because up until then, I never looked at music as a profitable enterprise. I never thought about it that way because you give so much to something, if you really care about, it’s not like you care about getting something back. What you get back is the love that it gives you, the feelings that it gives you, the community that it brings to you. As I started DJing, I started realizing that at that point I was DJing small clubs and festivals. That’s really when that major moment came when I was like, “wow I’m on a big stage and I need to not just play records and music” – which some of them were my own and a lot at that time, were of the culture. It then became, how do I engage with these people and entertain these people?

So then that term, “entertainment” came into the fold much later in my career. I would say that it came into the fold when I played Coachella the second time in 2009, not even the first time. It was that moment when I had the budget and I could build out the stage design and I could think about ideas that could present to different parts of my show like stage diving. These stage dives aren’t like a moment where you are methodical, you feel the moment, everyone’s ready for it and you jump into the crowd. There are moments when you think, this is going to engage with people, this is going to be entertaining. I bring my raft out and I start floating on the people, they haven’t seen that yet – that’s entertaining. There’s all these little things that I did with the people like the cakes. It’s an entertaining part of a Steve Aoki show. People remember for the rest of their lives and they’ll say, “40 years ago I saw a Steve Aoki show, I don’t remember the songs but he did cake my friend in the face and it was the best day of her life!" You know what I mean?

AM: Exactly yeah!

SA: I would say 2009 it all came together. Long answer for you!

AM: But that’s a great answer though. It’s all about a progression and just how things come together.

How would you define your musical style?

SA: My musical style is very fluid and of the moment and I like that. I like that like, it’s very much a gut and it’s based on feelings and it’s always going to change. It’s always going to change with my feelings and however way I feel about things or the moment on how I internalize that and not just consume, but how do I create that and how do I create from that?

I think that that’s something that I learned at a young age. When you are inspired or when you absorb something that makes you feel a certain way that it hasn’t made you feel before, like you know the best way for me to engage with that feeling is to create from it. It’s like anything, when you do it over and over again, you just get better at the process of doing it. You might not be great at it in terms of the output, but you get better at the process and that’s what’s more important than the output because the output is entirely subjective. Whether someone likes it or not is not what’s important. That’s another thing that I learned through this whole thing – whether people like my music or my output shouldn’t reflect why I did it and why I liked the process of it. I think about that question and it’s very complex. It’s not just I’m EDM or I’m this. Music is always going to change and it’s based on feelings. If you take down all the identities, all the titles and the genres – if there was no such thing as hip hop or rock or EDM and people were just like, “yo I just like the song.” When you hear a song for the first time and you’re listening to something that is totally different – you shouldn’t be limited to, “this is weird that I like it.” It shouldn’t make you feel weird. If it makes you feel really good, then that’s the whole point of it.

AM: Right and sometimes listening to the same artist and the same song at different points in your life, have a different connection and you can enjoy it. Our co-founder’s great uncle was tenor saxophonist, Joe Henderson and as a kid hearing him, she didn’t respect the fullness of his work.

SA: Yeah.

AM: And then in college, there was a whole other world of understanding that gave those songs meaning.

SA: Right right!

AM: You are someone who has worked with so many artists across so many different genres as a DJ, musician, producer, music exec – what is that process like for you when you’re thinking of collaborating with somebody?

SA: Yeah, when I’m collaborating with different artists, I think that one of the biggest lessons that I have learned is to just go in there and go in with a blank slate. A lot of people want you to come in there with all of your ammunition and basically all of your knowledge base. I’d rather go in there as a student. You know, they want to work with you and at this point in my career, they want to work with you too! I know what I can bring to the table, but it’s almost like when you watch an improv comedy skit, you never know what’s going to happen. Like, “hey someone say an action – running, someone say a sport – wrestling,” and then you kind of take those moments and you just be free on where it will go. That journey is really exciting to come from that place. Of course, your intuition and experience in terms of how and the way you process and supply chain your music and the way you work your music – how you’re going to work all of that – it’s innately going to come out. Sometimes you need the structure, but I prefer having the blank slate for the most part. Unless if you’re on a time crunch – a time crunch is a whole other story. Because then I’m like, “ok I just need to have the hook.” From the hook, I’m able to build you know – I can build that idea. I generally start from there if I can’t get into the studio with the artist. I just need a hook. I just need that part that gets stuck in my head and I will allow that to just linger in my head for a long time and then melodies start coming out in the studio and then I pick the best one. You stay on that melody for a day or two to make sure that it’s the right melody – because sometimes the first time you’ve heard it, it’s the best thing that you have ever heard and then you realize a day later, “oh my God, it’s awful.”

AM: Definitely! What’s that like when you have something that’s already existed. We love Michael Jackson – Thriller (Steve Aoki Midnight Hour Remix) and I also like Steve Aoki & Darren Criss - Crash Into Me cover of Dave Matthews Band. When people already know the songs, do you have a different approach when you’re deconstructing it to make it your own?

SA: Yeah, yeah exactly. When I do remixes of my own tracks – like in the case of Crash Into Me with Darren Criss (Glee, Hollywood, The Assassination of Gianni Versace), I can’t play the original at my own shows because it’s too mellow. When I’m playing an EDM show, I need that energy bursting at the seams and I need that drop to do exactly that. I need the dance floor to be bouncing. It’s all about Darren’s voice, Dave Matthews incredible lyrics, the melody and you combine that with a huge drop that’s signature to my sound and people will just lose their minds you know? You want to push purposeful.

AM: Are there genres that you've yet to do that you want to place the Aoki touch on?

SA: Yes. I mean there is no genre that can limit me. I just – I want to work with every genre and I really want to keep spanning the globe. That’s the other thing to, I travel so much and I’m so fortunate to be able to hear and know and learn about not just what’s happening in different parts of the world that are already popular, but also like what’s brewing. What’s brewing in South Africa, when I was out there, I was listening to some music and it was like, “yo this is the next wave in South Africa.” I want to know about it and I want to meet them. I want to hear the songs and I want to get the vibe, the flow and the dance culture that’s with it. You know, music brings people together so you have to understand what kind of dance moves that they are doing to it. How are they bringing it to their culture. Basically, I just want to keep expanding, keep exploring and it’s limitless. There’s always something new out there.

AM: How did you feel being the first EDM artist to be included in the Smithsonian? How impactful was it to see your gear housed in the same space as DJ Bob Casey’s from the 50's as well as Grand Masterflash’s turntables and now you’re literally being enshrined in such a historical place?

SA: Even when you say that out loud …

AM: It’s mindblowing.

SA: It’s totally wild you know? I remember when I went to the Smithsonian after they asked if we would be part of it. I met with them and did the interview there and walked through it and I felt like I was leaving my body and watching myself and I was like, “holy shit!” I just freaked out. I mean, it’s incredible you know – an incredible feeling. It’s the kind of thing that you’ll say, “wow in 60 years someone is going to say in the 2010’s there was an Asian DJ and there was a thing called EDM and this is what people did when they went out to festivals. And here is a typical show.” It was really cool to think that wow, 60 or 70 years later, someone is going to look at that and say, “that’s cool.” And you know, in that regard to, I’m proud that you know, I’m representing for Asians in that way too.

AM: As someone who is as busy as you are, who does travel so much, why is fitness, health and wellness so important to you?

SA: Oh God, it’s so crucial and integral. You have to train your body and mind to be able to run the marathon over and over again. You can’t just wake up – before you get out and run, you have to stretch. Before you do anything – I mean, I’m stretching constantly and that stretch is mindfulness. And as I do more mindfulness, actively, and I start learning more about myself – my mind, my body rhythms – it’s really fun. When you’re sitting there meditating, some people think, “oh it’s so boring.” When you get into that space, you get into where you’re finally supposed to be – it’s incredible to get into that space where nothing else really matters. That phone call, that schedule – all these things in life – comparing yourself to this person to that person – that thing – the anxieties of the world. If you can calm all of those things, it’s a really wonderful place to learn to get to. I think that it’s not just for someone like me that was running around like I was prior to COVID-19 like I did, I think it’s really helpful for everybody. For me especially, I need to absolutely make sure that I’m on the practice and I just love having it.

AM: Just looking at your portfolio, it’s so expansive between your music, Pizzaoki, your label DIM MAK as well as DIM MAK En Fuego, your clothing lines, companies that you have invested in like Liquid I.V. which we are huge fans of. How important was it for you that regardless of the vertical, to diversify your portfolio beyond your industry that you work in whether it’s creating ventures or investing?

SA: I mean, yeah, in life, I think that diversification is always a positive. Of course, you know it says a lot when you see someone that dives into their craft 110%. I’ve seen that in Japan especially, with artists that’s into their craft whether it’s even sushi chefs that spend their entire life just focusing on that and I love that – I love that. I’m such a fan of that and I admire and I respect that. It’s important that I have that too because my main core the whole of my operation is music. Music creation, music production and playing – playing my music out to the world. That has to be grounded. That has to be an anchor and platform and if I don’t have that, I can’t diversify. I think what the important lesson is here – is that diversification is always positive. You need to have your main business, whatever it is, whatever your main passion is – it has to be grounded so deeply into what you do and you have to be a craftsman in that space. Once you have that, then you can start building outward. You know, we only have one life, experience it. Experience as much as you can. All of these different things that were created in all of these different worlds is extremely fun for me. I enjoy it. I love it and if I didn’t love it, I wouldn’t be doing it. You have to love what you do and you have to love the process – not what is actually going to be in the end result. It’s always about the process.

AM: With so many artists, because of COVID-19 doing their performances virtually and I know that you’re known as a Techno Futurist Optimist with an interest in the intersectionality between humanity and technology, how do you think this digital reliance will impact the industry long term once we’re able to get back into a new normal.

SA: I think that in a hopeful sense that we will all get back to what we all love. You can’t deny live experiences and live shows. There is nothing that compares to that. A virtual show is like 1/10th of the experience and not a 100% of the experience. That’s why they were so big all around the world. We’re social creatures and beings. We love being around people and experiencing things together. We’re not a solo species. We need to feel energy and those feelings with other people. You can’t deny that and I think that hopefully, there will be a vaccine that will be administered around the world where we don’t have to worry about COVID deaths and COVID tragedies that are happening. But until then, the digital space is what I had to do. I think that all of us have had to take that because now there is an infrastructure being built around the digital space of experience and it’s evolving quite quickly. You know, I just played an Oculus show where you put on an Oculus headset and you’re talking to people from all around the world. As a fan watching the show, you can look to your right and your left and there’s another fan watching that same show from a different country. You can actually socially engage with them. The infrastructure is being built in such a way that there’s going to be more of a catch and they will be able to bring more of a better experience. I think that once we get back to IRL shows, there will still be that people will want to do that and be apart of that. I think that at least with COVID and people being in that business, it has created a space for it to grow. But, you can’t compare that when you’re talking about a live show.

AM: Last year, you published your memoir Blue: The Color of Noise, why did you want to write this and what was that process like for you?

SA: It took me about 6 years. It took me a long long time. It definitely wasn’t like, “ok, I’m going to get this done – I just need to do this.” It was an ongoing process and it started out being like the history of DIM MAK first. So I was like, DIM MAK is going to hit 20 years – we’re at almost 25 now. I thought I would do the history of DIM MAK, a 20 year book and I started writing stories about when I started DIM MAK back in ’96 when I was in college. I wrote about the struggles and all of the good stuff that you want to read – incredible stories. Then I realized, this was more about a memoir about my life and DIM MAK is a part of my life. It’s a big part of my life, but I felt that I should expand more and at that point, a few years after as I was touching on the history of my label, I started talking about the harder things that were very difficult to open up about like the death of my father (editors note: Hiroaki "Rocky" Aoki, a wrestler and restaurateur who founded the restaurant chain Benihana), the death of some of my friends that made a huge impact on my life and then as I got deeper, I started seeing a therapist that helped me to actually bring out some more of my introspective feelings that had to be kind of unearthed. You know, it was therapeutic to be able to write the book and a lot of that went into it. I also – you know when a lot of people think about the history of Steve Aoki, they say, “oh yeah, he’s the guy that throws cakes at people at shows.” Well I just wanted people to know that there is a lot more than just that.

AM: You dropped Neon Future IV this spring which I know is part of the Neon Future series that you began in 2015, tell us about the series in general and what can you share about the 27 track album that you just dropped?

SA: Neon Future is a concept that I came up with and is exactly what you said earlier. I really look at the future as an optimist and I look at technology with an optimist lens. I look at tech in a way that can help us and enhance us to be more of a creative or imaginative species. At the end of the day, we want to save ourselves and saving ourselves will be saving our planet as well. With tech, we can advance that and become more of an intelligent species. That’s why Neon Future is a colorful future. And so really making sure that for me personally, the musical concept, I wanted to educate it by having scientists on the album. So it’s not just about having a collection of songs for each album, but to really validate my point, I reached out to scientists that were very difficult to get a hold of. Some of the people were harder to get a hold of than some of the biggest talents that I have worked with. I had to do a lot of explaining, fly and meet people and do a lot of work in that regard because I care so much about that space and I also love bridging the science community and the electronic dance music community in a way that hasn’t been done before.

Like Ray Kurzweil to Yuval Harari to J.J. Abrams to Bill Nye and so forth and so forth. It started off as one album and the second album was going and then I said, you know what, it’s too good to end. Then the third and then I built the studio between the second and the third and I call it Neon Future Cave and then between the third and the fourth album, I started creating the comic Neon Future with Tom Bilyeu because Neon Future really deserves to be graphically laid out with its storyline. Which presents a world that we can imagine and with every comic book story, you need to have conflict so we had to make it like a dystopia that we want to make it like a utopia instead of the opposite. It just kept on growing and it had a mind of it’s own and it became AI! It became its own thing. It’s almost funny that this project almost became it’s own powerhouse that I couldn’t even stop which is kind of cool. We’ll see. Because of my next project, this puts Neon Future IV as the last of the series so far. We’ll see if it continues as I have a few other concepts that I want to develop. My main baby is Neon Future that’s for sure.

IG @SteveAoki

PHOTOGRAPHY CREDITS

Athleisure Mag's virtual cover shoot was shot by Co-Founder + Celebrity Photographer Paul Farkas. Throughout this shoot, Paul used an iPhone XR, iPad Air 2, Facetime and Clos.

STYLE & GROOMING CREDITS

Athleisure Mag's Celeb Fashion Stylist, Co-Founder/Creative + Style Director Kimmie Smith and Groomer Sheena Zargari share what they used to create this fall menswear style editorial of Out & About Style, WFH and Fitness.

LOOK I | OUT & ABOUT STYLE

FRONT/BACK COVER PG 26 - 37 | DIM MAK COLLECTION X DIAMOND SUPPLY CO Denim Jacket | SIKSILK X STEVE AOKI S/S Oversized Essential Tee + Loose Fit Riot Denim | LACOSTE Storm 96 Lo Sneakers |

LOOK II | WFH

PG 22 - 25 | SIKSILK X STEVE AOKI Oversized Hoodie + Relaxed Short | LACOSTE Storm 96 Lo Textile Sneakers |

LOOK III | FITNESS

PG 16 -21 | ALPHA INDUSTRIES Apollo II Hoodie | DIM MAK COLLECTION Leggings | DECKERS X LAB S/S K-ST 21 Sneakers |

IG @PVFarkas

@Shes.Kimmie

@Sheena_Zar

Hear DJ/Producer Steve Aoki on our show, #TRIBEGOALS - which is a part of Athleisure Studio, our multimedia companion podcast network! Subscribe to be notified when the episode drops. Listen on iHeartRadio, Spotify, Apple Podcasts, Amazon Music, Google Podcasts or wherever you enjoy your podcasts.

Read the Oct Issue #58 of Athleisure Mag and see The Drop with Steve Aoki in mag.

BINGELY BOOKS

ELIZABETH + MICHAEL

Donald Bogle
Simon & Schuster

Donald Bogle is one of the country’s leading authorities on popular entertainment. He presents an eye-opening and unique biography of two larger-than-life legends: Elizabeth Taylor and Michael Jackson; and their unlikely yet enduring friendship.

From the moment Elizabeth Taylor and Michael Jackson met, they were hooked on each other. He peered into her violet eyes and was transfixed; she, in turn, was dazzled by his talent, intrigued by his sweet-tempered childlike personality, and moved by the stories she had already heard about his troubled early life. Soon a deep friendship blossomed, most unexpectedly unlike anything either had ever experienced. Their bond of their struggles and place within the public spotlight, their held them together, and their love for each other endured.

Donald shares the emotional connection, without shying away from the controversies that swirled around them.

BOOK COVER ART | Simon & Schuster

THE TRIP

Deborah Davis
Simon & Schuster

Read about a little-known road trip across America that the then up-and-coming artist, Andy Warhol took in 1963, and how this journey profoundly influenced his life and art.

What began as a madcap, drug-fueled romp became a journey that took Warhol on a kaleidoscopic intricate adventure which began in NYC, across the vast American heartland, all the way to Hollywood, and back.

The Trip captures how Warhol intersected with Dennis Hopper, Peter Fonda, Marcel Duchamp, Elizabeth Taylor, Elvis Presley, Frank Sinatra, and other bold-faced names of the time. In addition, he metthose without known names that changed his psyche.

BOOK COVER ART | Simon & Schuster

WHEN THE NIGHT COMES

Favel Parrett
Simon & Schuster

Favel tells the story of a young Tasmanian girl and a Danish sailor and the brief encounter that leaves a lasting impact on both.

Isla is a lonely girl who moves to Hobart with her mother and brother to try to better their lives. It’s not really working until they meet Bo, a crewman on an Antarctic supply ship, the Nella Dan, who shares stories about his adventures with them—his travels, bird watching, his home in Denmark, and life on board the ship. Isla is struggling to learn what truly matters and who to trust, while this modern Viking is searching to understand his past and to find a place in this world for himself. Though their time together is short, it is enough to change the course of both their lives.