“The ‘90’s is having a sartorial moment and we have an archive of pieces that set the tone for that decade commercially and culturally, so it seemed right to re-issue some of those pieces and the stories that come with them,” said Craig Brommers, chief marketing officer for Gap. “‘Generation Gap’ came together in a celebration of who was with us then and who we are with now – it has, at its heart, that simple truth that we can take from the past but also celebrate our future.”
Gap pays homage to the past and celebrates emerging talent with Rumer Willis, Coco Gordon, Evan Ross, Chelsea Tyler, Lizzy Jagger, TJ Mizell and Naomi Campbell
This February Gap is throwing it back to the '90s with a limited-edition line of iconic denim, khakis, and tees pulled straight from our archives - exactly as you remember them. In celebration of the Archive Reissue collection, we collaborated with director Kevin Calero to create "Generation Gap," an homage to the classic Gap campaigns of the '90s.
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