On May 1st 2018, Brrrn became the world's first cool temperature (45°F-60°F) boutique fitness concept and lifestyle brand, opened a 3,000-square-foot studio with a rustic, industrial-chic, lodge aesthetic in New York City's Flatiron neighborhood (107 W 20th Street). The research driven concept is disrupting the fitness landscape by pairing the benefits of routine cool temperature exposure (called mild cold stress) with exercise (called environmental conditioning) to optimize the fitness experience—as well as provide other health benefits, such as burning more calories than in ambient or hotter environments. Brrrn
debuted with a three-tier group of exercise programs: FLOW (Yoga-Inspired Mobility and Strength Series at 60°F), SLIDE (Cardio Slide Board Core & Conditioning Series at 55°F) and HIT (Battle Rope-Infused HIT Series at 45°F).
The flagship studio includes male and female identifying locker rooms with Nebia showers, an eight-person communal infrared sauna experience and exclusive Brrrn apparel. The Brrrn Coldture™ is a body-positive community that strives for progress, not perfection.
Jimmy T. Martin and Johnny Adamic are multi-hyphenates whose backgrounds extend beyond the real of fitness. Martin is a former Division I athlete who has 10 years experience as a private trainer to C-Suite executives and influencers in fashion and entertainment. He also worked as a freelance copywriter and background performer on Saturday Night LIve from 2011-2016.
Adamic's background is in public health and journalism. Prior to Brrrn, he worked for the NYC Department of Health & Mental Hygiene and served on former NYC Mayor Michael Bloomberg's Obesity Task Force doing obesity and chronic disease prevention. He also wrote for The Daily Beast as their health contributor. He earned his yoga teacher training and personal training certificates. He met Martin at a private training facility in Soho.
When you exercise in cooler temperatures, you optimize the fitness experience because you burn fat, you can grow a tolerance to cold, and cooler temperatures provide the optimal temperature for working out.
In the long term, frequent and routine exposure to cooler temperatures can help you acclimate to cold. This means you can spend more time in cooler temperatures, allowing you to reap more of the benefits.
Guests can enjoy locker rooms, showers, bathrooms, full refresh bar, Orlando Pita Play Hair products, 8 person infrared sauna experience, state of the art sound system, exclusive Brrrn
Apparel and Unity Water.
BRRRN
107 W 20th St.
NY, NY 10011
www.thebrrrn.com
IG @Brrrn
Read more from the Sep Issue of Athleisure Mag and see Athleisure List | Brrrn in mag.
