A lifelong struggle with obesity, being a 20-year Silicon Valley veteran, engineer and serial entrepreneur led Aly Orady to become the CEO and founder of Tonal. Turning to weight training he was able to lose 70lbs, but this schedule wasn’t sustainable as a sizable chunk of his day was eaten up just getting to the gym. Once he got to the gym he had to wait around for machines and equipment to become available. Refusing to believe that he needed to sacrifice his time for a better body, and unable to find a better solution, he invented one. Using electromagnetics to create electronic resistance he created a way to replace the gym with a single digital weight machine.

Tonal launched in August 2018 and is available to demo in-person at their showroom in San Francisco’s Cow Hollow (1824 Union Street). Tonal is available throughout California and will be available nationally in early Q1 2019. For those in NYC, there is a showroom at Soho House as well to see this for members of this space.

It is billed as the world’s most intelligent fitness system and the first truly personalized approach to strength training.Tonal enables people to lead healthier lives by providing them with the technology, guidance, and community support to effectively reach their fitness goals.

Based on each individual's strength baseline assessment and fitness goals, Tonal recommends the ideal programs and workouts for you. Hundreds of hours of expert coaching, with a variety of personalities and styles, guide you through multi-week programs based on your goals, with different exercises each day to maximize results. Try stand-alone workouts with a variety of coaches, or choose a multi-week program that’s right for you, and switch as often as you like.

Their coaches represent a broad range of training philosophies and motivational techniques with programs designed for muscle building, mobility, injury prevention, weight loss, and sports performance.

Since Tonal can push over the air software updates and new content, expect several new training formats in the coming year, they are continually shooting new content, as well as new software-enabled features and social experiences that connect Tonal users to each other.