RHYTHM + TIME 40TH ANNIVERSARY: CASIO'S G-SHOCK + J BALVIN

This month, we celebrated CASIO's G-SHOCK's 40th Anniversary which included a press conference to hear about its history as well as the future of this brand. We were able to hear about the brands' four decades of pushing the boundaries of watch design as well as technology. The Father of G-SHOCK and creator, Kikuo Ibe shared his story and the origins of the brand. He also shared the Dream Project #2 a new luxury, AI-designed timepiece, that will be auctioned off at PHILLIPS on Dec 9th and 10th that has a bold design that pays homage to the brand's heritage. This model includes the latest advancements in watchmaking technology.

The G-D001 is an 18K yellow gold for the case, bezel, and band. Hand polishing is applied throughout the piece to give the components the optimal lustre for this limited edition of one timepiece worldwide. This watch incorporates cutting edge AI technologies into its design process.

Prior to and after this press conference, a number of the brand's watches were showcased to see how the brand started, evolved and special collaborations that they have participated with as well.

The night concluded with a few words from international superstar, J Balvin on how he aligned with the brand growing up in Columbia and what it meant to him. Later in the evening, he also performed a private concert that took the night to the next level as he performed some of his major hits.

IG @gshock_us

@jbalvin

PHOTOGRAPHY CREDITS | PG 114 - 115 + 118 - 127 Shutterstock/Andrew Walker + Adela Loconte | PG 116 Paul Farkas |

Read the NOV ISSUE #95 of Athleisure Mag and see RHYTHM + TIME 40TH ANNIVERSARY : Casio’s G-Shock + J Balvin in mag.

HOW TO DRESS | TO WATCH THE SUPER BOWL

Read the Jan Issue #61 of Athleisure Mag and see How to Dress | To Watch the Super Bowl in mag.

WHAT WATCH DO I GIVE TO A WOMAN?

How to choose a watch for a woman? If you have come to this question is that at least you have clear what to give; A watch is a guaranteed successful gift but we have some tips to help you choose the right watch.

Aspects to keep in mind to give a watch:

Budget:
Luckily nowadays the budget will allow you to access certain brands, materials, finishes; but there are "low cost" brands that offer all kinds of styles at very affordable prices, for example Marea, Mark Maddox (Viceroy), Calypso (Lotus); brands created by major manufacturers such as Lotus or Viceroy. In all of them you will find options for all styles of women.

Age:
The age of the person to whom you are going to give a watch is important but not decisive, since not all women of an age have the same styles; But if there are some age ranges to consider as watches for girls, there are a variety of models markedly childish, or with colors and sizes that especially call attention to girls; even the communion watches we can say that they are models for girls, since from then on the girls tend to like younger models.

The style:
It is the most important factor to keep in mind when we are going to give a watch; In the first place we have to know the tastes and the style of the woman; It is true that there are many styles and women who use different styles depending on the occasion, if we identify that style well and we have a clear chance we will have an easy choice of model.

There are several styles but we will summarize by classifying them in the following groups:

Sport / Sport:
They are models with clear sports inspiration, normally employ very marked shapes and colors, offer features or functions oriented to the practice of sports (chronographs, lap counters, timers) but also offer resistance to water or shock. In this case, it would be a perfect gift for a woman who practices sports, who goes to the gym and likes to wear a watch, or who usually dresses with a very sporty style.

Casual:
The casual models are those we use daily, which offer us the functionality of the watch and an aesthetic appropriate to our style but neither too bold, nor too elegant.

Classic:
A classic style watch such as Breguet watch is simply a style that probably draws more attention to an older woman, but depending on the tastes and fashions can also be an option for a young girl. In classic styles, materials and finishes are usually used, such as gold, ceramics, which bring that elegant and classic look.

Vintage / Retro:
The models with vintage look differ from the classics in that they are usually adaptations or watches inspired by classic cut but adapted to some kind of trend.

Fashion:
Fashion style watches are very associated with fashion trends, they tend to be styles with a touch of fantasy, colors, stones, eye-catching spheres; usually daring watches. We can find models with very specific or identified colors. It is a good gift for that woman who changes the watch model frequently, who uses it as a fashion accessory and constantly combines it with her style.

Read the latest issue of Athleisure Mag.