BCB 2024

On Jun 10th to Jun 11th, the Athleisure Mag team had the pleasure of spending 2 days in Brooklyn to enjoy Bar Convent Brooklyn which included hitting the tradeshow floor of this industry event in order to our tried and true brands as well as new brands. It's also an amazing time to meet up with others from the spirit and hospitality industries whether you're onsite or a number of events that took place during the day and night. Although it would be impossible to give you a play-by-play of all of the things that we took part in, we did want to highlight moments and brands that we engaged with during this show in addition to what you may have seen on our IG @AthleisureMag. If you want to know more about the backstory of this show, why it was created, its aims and more, we suggest that you revisit our interview in the MAY ISSUE #101 with Jackie Williams the VP of Events at BCB!

The night before the official kickoff event, we headed to Hawksmoor, a noted steakhouse to take part in the Martini (Fords Gin) X Manhattan (Woodford Reserve) event which allowed guests to enjoy drinks that were created by mixologists from the restaurant as well as noted guest bartenders Holly Graham of Tokyo Confidential and Ramsey Musk of Accomplice Bar. In the battle between gin and bourbon, everyone wins and there were great oysters to keep the vibe going and to prepare us for the next 2 days of drinks!

On the first day of the show, it was all about learning the lay of the land as this show was at Industry City and takes up a number of buildings as well as courtyards which allows you to have a lot of options whether you're sitting and taking a break or just want to have a moment. It's always fun to see how brands like Hendrick's Gin and Campari create amazing spaces that really show you their brand while also having the ability to meet new brands that are navigating the space. We enjoyed Juliette Peach Liqueur which was a refreshing sip that could be enjoyed alone, but was even better when it was paired with champagne to give it a bubbly feel. On a hot day, this is something that is simple to make and easy to drink while looking elegant!

This year, there were a number of Mezcals and Tequilas to enjoy! We spent some time with the team at Cierto and sampled their range of tequilas. We were initially drawn into their faceted shaped bottles which reminded us of a diamond, but their Blanco was incredibly smooth and one that we will enjoy sipping for quite some time (along with their full line of tequilas). It's always worth trying something completely new and realizing that it must have a place on your bar cart!

We were feeling the speakeasy vibes of Templeton Midnight Rye Whiskey as we loved hearing about its history and in addition to sampling it, we were excited to have our bottle engraved which is another flex that you can enjoy as you build your bar cart or bar top depending on how you store your favorites.

We spent a large part of the day at the show and our list could go on when it comes to what we sampled, but this show is also great as there are additional events that take place throughout Brooklyn as well as in Manhattan. We made 2 stops, the first was iichiko's Summer Party at Bar Goto Niban. This event allowed us to head to this super cute and intimate bar and to enjoy shochu cocktails that were paried with Japanese bites! In addition, there was shaved ice (literally looked like cotton candy) that also had shochu in it from Kuramoto Ice. This was offered at their booth at the show; however, we hadn't seen it and made a note to swing by the next day, but were pleased to be able to try it in this setting.

We walked about 10mins away and found ourselves at Leyenda bar which had Diplomático Rum being served as well as tacos and other tasty bites. We enjoyed hanging out here at this James Beard nominated bar which is co-owned by Julie Reiner and Ivy Mix. It was a fun night and although we could have stayed awhile longer, we wanted to make our way back into the city for Industry Icons at Great Jones Distilling Co which is the first distillery since Prohibition. With guest bartenders making phenomenal drinks, the ability to see this beautiful space with a stunning bar as well as great bites, it was a mix between a low key meets vibrant night to prepare us for the next day of events that we would participate in.

It's worth noting that for this year's show we liked the food trucks that were available which was definitely a great way to keep your energy up and STUF'D had the perfect combo of fries and a rib eye sandwhich which was much needed and enjoyed in the courtyard.

On the second and last day of this show, the goal was to continue to sample brands throughout the space as well as to connect with those that we had made appointments with. Our appointment and Guided Tasting with Silent Pool Gin was an immersive experience to learn about the English town that makes the gin; why its location makes the gin; what it is; and being able to learn how the different components come together for a well balanced drink!

One of the our favorite parts of the day was to step into a session with Jaime Salas Proximo Spirits Head of Advocacy Agave. We had a deep dive into Cristalino Tequilas (one of them being a Mezcal which was an added treat). This sampling seminar was a great opportunity to be able to get to know more about each of the 8 tequilas that were being shared from the portfolio, to learn more about the terroir, and to train our paletes so that we could identify what tasting notes were involved. We have had the pleasure of talking tequila with Jaime so we knew it would be a great and thoughtful session. We also had the opportunity to swing by their booth prior to this tasting in order to get a preview of what we would be enjoying at the Liquid Lounge!

Overall, the 2 days, the booths, and the parties/events really allowed you to connect next with this diverse community through sips whether you were focused on vodka, gin, mezcal, whiskeys, rum, canned spirits, innovations in non-alcoholic offerings and more!

The ability to learn and sip at your own pace and to be able to share your passion and knowledge with other enthusiasts across the industry is always a good time! With our last sips on the way out, it was everything that we expected it to be and of course, we're already excited for getting ready for next year as you know it'll involve a number of our favorite brands that may or may not be presenting a new product; the opportunity to try various cocktails and to chat with those brands about the beverages; and of course seeing things that are new to you or are completely brand new to the market!

IG @barconventbrooklyn

PHOTO CREDITS | Bar Convent Brooklyn

Read the JUN ISSUE #102 of Athleisure Mag and see BCB 2024 in mag.

NATIONAL MARGARITA DAY

We’ve been a fan of tequila as it’s so versatile whether you’re sipping it straight or making a dynamic cocktail. We wanted to know more about this spirit and took some time with Jaime Salas, Tequila Expert and Head of Agave Advocacy at Jose Cuervo to talk about National Margarita Day which is Feb 22nd, how we can pair this beverage and what he looks for when it comes to tequila.

ATHLEISURE MAG: What is a Mixologist?

JAIME SALAS: A Mixologist is someone who concocts cocktails and they don’t necessarily have to have had come from bartending if that explains it a bit more. You have a bartender that can be equally as good, but a Mixologist is someone who plays with flavors, liquid form like a cook would, but not necessarily having had that backdrop. So you could be both, but you can be a Mixologist that hasn’t been a bartender.

AM: So you’re the Tequila Expert and the Head of Agave Advocacy at Jose Cuervo, what does that role entail and why do you enjoy it?

JS: Wow, that role entails in short form, me advocating and talking to people – anyone who will listen to information about Tequila and agave. It’s about the culture, the provenance, the heritage – all of those things especially as you can imagine, working with Jose Cuervo which has had over 250 years of Tequila making, experience and know-how. It’s an opportunity for me to be able to spread the joy that is Tequila if you will. More importantly, it’s about engaging in training, bartenders, consumers alike on the benefits of how to mix a drink to your point earlier. Or even looking at the cultural significance behind the production and what and how we do what we do. So advocacy for me is really about spreading the word and getting people to talk and getting people to better understand our products and more importantly, the category that they belong to.

PHOTO CREDIT | Jaime Salas’ IG @jthetequilaguy

AM: That’s fantastic!

What do you look for when you are trying a tequila?

JS: Well the first thing that you mentioned is what I love about it – that’s my favorite part about it by the way. It’s the ability to be able to explore flavors – not just Tequila ha ha. Of course, I love Tequila! But it’s about trying flavors in a cocktail and also the Tequila itself. So when it comes to Tequila as a base spirit for example, in a Margarita or what have you. I want something citrus, something that’s bright and has a lot of agave presence. Something that speaks to me and says that it is clearly Tequila. Something that has a bit of terroir – that salinity, that grittiness, and that sort of Earthiness. Tequila is a very unique spirit that comes from the Asparagaceae (formerly Agavaceae) succulent. There is nothing quite like it. I think that I look for all of those flavors that speak to that.

AM: We love Tequila. Here at Athleisure Mag, we’re always talking about why it’s a great beverage to drink. National Margarita Day is Feb 22nd. As a Tequila fan, what is a great go-to classic that we can enjoy.

JS: Well that’s just it. Part of what we’re doing today is showing folks how they can enjoy National Margarita Day at home or out and about in a ready to drink fashion. One that’s easy to level up, one that’s easy to enjoy when you’re entertaining guests and you want to enjoy the cocktail.

What I have here is Jose Cuervo Authentic Margaritas. We have the world’s #1 Margarita lineup in 3 delectable flavors. I wanted to showcase 3 different ways that you can level up!

We have the authentic Mango Marg, clearly very tropical and if you have ever had a slice of mango with a little chili sauce, so we have this Mango Marg with a chili salt rim over the rocks and it’s a pairing made in heaven. You have the brightness, the citric quality and the tropical note from the mango. It’s comingled with that heat so think of sweet and heat when you think of the Mango Marg with that chili lime rim. Then we have that authentic Lime Margarita. Here it’s more of a sensorial play so we have it with that highball glass. So think of it with a seltzer, but don’t fear, you can use different seltzer flavors if you like. You can use something more tropical if you like. You can add another level of flavor to your classic authentic Lime Margarita and it’s going to make it a sparkly Margarita. Then we have our authentic Pink Lemonade and here we thought that we would showcase how easy it is to pour into a large vessel or a punch bowl and layer in some contrasting lemon wheels which accentuate further that citric note and have your guests serve themselves. That’s more time to celebrate and less time for prepping.

AM: Obviously, you can have Margaritas alone, but they’re better with friends and food pairings. It’s so tasty with chili, tacos and steaks. What would you do in terms of pairings?

JS: You hit it spot on! For me, it’s all about flavor profiles. I think that Mexican in general works really well right? It’s a great cultural pairing. These 2 things were brought up together if you will. That savoriness that we look for in Mexican cooking – there’s a little bit of zestiness, brightness depending on the dish, fattiness depending on the type of taco - for example you get the meat that you fill it with. Clearly, avocado and guacamole can be done in 50 million different ways. So the idea is, getting something that is equally as bright or rich or savory so that the Margarita can be either a contrast or a compliment. But you want an ice-cold Margarita in hand, perhaps a Mango one that is going to go really great with a Brisket Taco or a taco that is on the fattier side. Those are all very complimentary flavors. My general rule of thumb would be, get something bright and zesty. Mexican is a great go-to, but always along the lines of something that is either going to contrast or compliment the very thing that you are sipping alongside that.

AM: With National Margarita Day coming up, what are you guys doing?

JS: You can visit us at Cuervo Margarita Shake-Up and you’ll learn more about our authentic Margarita flavors, you’ll learn more about how to host with them and clearly how to celebrate National Margarita Day. More interestingly, you’ll have the opportunity to submit your own recipe and flavor profile for a chance to win up to $100,000 in cash and prizes. The idea is that here we have our Tropical Paradise Margarita which launched last year. You or I next year could be celebrating one of our friend’s submissions assuming that they win. That I think is a point of pride that I think that anybody would be happy to be able to share!

AM: So fun! As an aside, if we were able to go home with you, how many Tequila bottles do you have in terms of items that you have samples? I’m assuming you have something that is the equivalent of a wine room.

JS: Yeah, more then I care to really admit to! Probably too many that should really be cohabitating with me right now. I think that I’m upwards right now of about 600 bottles –

AM: Oh wow!

JS: As an enthusiast you know, I love to play around with cocktails and more importantly, I like to collect and share those Tequilas with my friends.

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