APRES SPICY | CHEF ESTHER CHOI

We've enjoyed a number of dishes at Mokbar, Chef Esther Choi's restaurant which has phenomenal Korean dishes that are full of flavor. In addition, we always enjoy seeing her whether she is judging or in the midst of a cooking competition on Food Network or other networks.

We were invited to hang out with her as well as to enjoy an immersive experience at a pop-up with Listerine for their Clinical Solutions Sensitive Teeth which allow those who suffer with teeth sensitivities to have a moutwash that they can use. At this event, we enjoyed a number of dishes curated by her as well as to talk with her a bit about what led her to being a chef, why she loves Korean cuisine and S2 of 24 in 24: Last Chef Standing!

ATHLEISURE MAG: We are so excited to be able to chat with you as we have been fans of yours between your restaurants as well as the shows you have been on.

CHEF ESTHER CHOI: I’m so thankful for your support! We have to support each other!

AM: Absolutely!

What was the first dish that made you remember why you fell in love with food?

CHEF EC: I think for me, it might not be a specific dish, but an ingredient and it's kimchi.

AM: I love kimchi.

CHEF EC: Yeah, awesome! You'll have some tonight.

AM: I was so hoping.

CHEF EC: I mean, I love kimchi. I grew up eating kimchi, and it reminds me of not only like my family, but like my grandmother specifically. She taught me how to make it, and kimchi is something that you kind of - there's not like a real recipe for it.

AM: Right.

CHEF EC: It's really more about, like, the true nature of like cooking. So, I think, for me, it always kind of gave me those feelings, which is why, I'm so obsessed with it. It's pretty much on every item on my menu, and it's something that, I, you know, treasure. It's not only like a food item, but also like a culture. I like to say that kimchi, it's a way of life.

AM: Yeah.

CHEF EC: So, I'd say, that's my dish - forever.

AM: When did you realize you wanted to be a chef?

CHEF EC: I loved food, always like my whole life. I grew up cooking with my Grandmother. Food was such an important part of my family and growing up. When I was thinking about what I wanted to do with my life, I knew that it had to be food related. I didn't know if I wanted to be a chef specifically at the time, but I think the path of like going into food led me to want to be the closest to it, which is the chef.

AM: You have amazing restaurants.

CHEF EC: Thank you!

AM: Can you tell us a little bit about each of your restaurants?

CHEF EC: Yeah, of course.

So, the first restaurant I started when I was 28 was Mokbar, and that is in Chelsea Market, and it's a tiny little noodle shop in, one of the busiest markets in New York City. So, like, I wanted to bring something that's totally unique, but also being true to who I am and my heritage. So I chose this concept of doing Korean style Ramen, which you'll actually have some tonight.

AM: Very excited about this!

CHEF EC: Yeah, it's not your traditional Ramen, but like, it's Ramen infused with a lot of Korean ingredients, so it's kind of like your first step into trying Korean food, and so that has kind of been my philosophy and motto throughout, like my entire career and all my restaurants kind of go by that, where it's like, I want people to fall in love with Korean food and make it into their repertoire. So, like if you're ordering Chinese every week and Sushi, why can't you order at Korean?

AM: I’ve been known to have it 3 or 4 times a week. It is one of my favorite cuisines!

CHEF EC: Really! Oh my God! I love it. I love it. So, what’s your favorite Korean dish?

AM: So tough! I love Korean Fried Chicken, of course kimchi and I’m always down for kimpbap!

CHEF EC: In addition to kimchi, we're doing Korean Fried Chicken tonight.

AM: Yum! With kimchi, I literally will have it multiple times a day.

CHEF EC: I love all of this! You should be Korean!

And it's so healthy, too!

All of my restaurants are inspired by like Korean cuisine heritage, but they're done in more modern ways. So I do have a sit-down restaurant called GAHM in Brooklyn, and that one is definitely like full service.

The one that I started in Chelsea Market Mokbar, we have now several locations, and it's more of a fast casual. So, grab and go. We just opened our 5th location in Vegas a few months ago. We're very excited definitely my food concept is always going to be Korean forward.

AM: Why did you want to partner with Listerine?

CHEF EC: I would say this partnership is really special for me because I mean, there's a few reasons. First is because Korean food is, like, we're very into temperatures like the hot food has to be very very hot. You can see, you know, when you order a Korean dish, it always comes out like piping piping hot, almost like boiling at the table.

And then cool. Things are like, super cool, so you know lots of people who come to eat food, I want them to experience it fully without being disrupted by like having sensitive teeth, which is a big thing. So partnering with Listerine, it was like the perfect marriage. So, curating a menu that, can you know, kind of, let you think about all those sensitivities, it's like a perfect match.

Korean food also is very garlicky and very, you know, kimchi is very pungent.

AM: Everyone needs to have it!

CHEF EC: Yeah, exactly. So, there needs to be like Listerine always around after eating Korean food, so I just felt like, I'm like, what a perfect partnership.

AM: I love that!

You're back hosting S2 of 24 in 24: Last Chef Standing, how excited are you?

CHEF EC: It's crazy - I thought S1 was crazy, but S2 is even crazier! Which I don't even know how that's possible. But, um, yeah, this season's gonna be super exciting, especially because of the lineup of chefs that are competing. It's insane with the list. There's a lot of drama around it, Lots of emotions, so it's like, real, true, I'd say the closest to reality as opening up a restaurant as it can be!

IG @listerine

@choibites

PHOTOGRAPHY CREDITS | PG 36 Patrick Wymore/Netflix | PG 39 LISTERINE

Read the APR ISSUE #112 of Athleisure Mag and see APRES SPICY | Chef Esther Choi in mag.

THE ART OF THE SNACK | JUNGSIK

This month's The Art of the Snack takes us to Tribeca's Jungsik which is known as a culinary experience when dining at this Michelin 2 starred new Korean restaurant. We talked with Executive Chef Suyoung Park and Pastry Chef Eunji Lee, 2 women that continue to helm this experience through their menu. They talk about the restaurant, signature dishes, cocktails and desserts that we should enjoy when there.

ATHLEISURE MAG: Before we delve into Jungsik which we had the pleasure of attending an editor event for Sweet Seoul early last year, how do you define New Korean cuisine?

EXECUTIVE CHEF SUYOUNG PARK: The definition of new Korean cuisine is as follows: It is based on traditional Korean food but combined with various ingredients and techniques of the world. We’d like to introduce different tastes and a variety of new Korean cuisine.

AM: Jungsik is a 2 Michelin star restaurant. What does it mean to have this distinction and does this affect the way that one operates when having this?

EC SP: The authority of Michelin is well recognized in the world. Thanks to the grade of Michelin, people come to visit our restaurant because they expect steady taste and service. And even some people come to taste our food owing to the grade of Michelin. So I guess the grade of Michelin has had a positive effect on us. And especially when it comes to New York, 2 Michelin star grades are worth more. To that extent, we have more responsibility to keep the taste and quality.

AM: What can guests expect when they come to dine at Jungsik?

EC SP: Jungsik of New York has been rated as a 2 Michelin star restaurant since 2013. I guess people come to our restaurant because they expect our steady efforts, unchanged taste and our own way of giving good service.

AM: When we attended the Sweet Seoul editor event, we enjoyed the cocktails and array of soju that was offered. What are 3 cocktails that we should try when visiting?

EC SP: At the moment, we are about to launch a new cocktail, "Busanhaeng". (Calvados, absinthe, Ango, Port/Omita Molasses) an updated variation of our Su-Jeong-Gwa old fashioned with Islay scotch, rye, and a spiced (Su-Jeong-Gwa) syrup. The last has yet to be named, but will be a tom collins style cocktail with Damsol (pine) soju, quina wine, calamansi, and soda.

AM: Due to the pandemic, restaurants have had their operations change to accommodate the way they interact with guests. How has Jungsik, which is truly an experience when you’re able to eat there, been able to serve guests in terms of indoor dining and how have you incorporated pickup and delivery?

EC SP: We offer our guests three different ways of service now. Indoor, outdoor and delivery service. When we provide our guests indoor service, we keep the tables separated from each other by 6 feet. And all of our staff wear masks and gloves all the time when they work in the restaurant. We offer our guests cutlery wrapped separately, hand sanitizer and the QR code menu because of Corona Virus. Jungsik has built some personal outdoor rooms and we are doing our best to give safe and private fine dining to our guests. We started offering delivery to our customers that they can enjoy our fine dining service at their home. It consists of three courses, starting with salad, they can have rice, a main course, dessert and Petit fours within their own private places.

AM: Prior to coming to New York, you apprenticed under Jungsik himself in Seoul. What was it like to work with him and how has that affected how you operate today?

EC SP: Chef Yim is a very creative chef, and he took me in the world of fine dining as a pupil. Thanks to him, I became a chef. I learned a lot of things from him. He taught me leadership and how to create new techniques in cooking Korean cuisine.

AM: Tell us about your culinary background and how you came to Jungsik.

EC SP: I actually got my start into the food industry by studying Food Styling and working as a Food Stylist in Seoul, Korea. I found that it didn’t suit my creative mind, and started as an intern at the Millennium Hilton Hotel in Seoul, Korea. I honed my skills at the hotel and started to look for other, more ambitious kitchens, and found a place at Jungsik Seoul in 2013. For the next four years, I widened the breadth of my skills and rose from the position of line cook to Sous Chef. To further my knowledge and experience, in 2017 I worked overseas at Ms. G’s, a high regarded Two-Hat restaurant in Sydney, Australia. Here I expanded my knowledge on all types of Asian cuisine, particularly Southeast Asian. In 2018, I came stateside to work at ATOBOY, Chef Junghyun Park’s first restaurant venture. After traveling the world and gaining invaluable experiences in different metropolitan cities, I returned to Jungsik New York’s location as the Chef de Cuisine in 2019.

PASTRY CHEF EUNJI LEE: I moved to France in 2006 for baking and pastry, INBP (The French National Baking and Pastry Institute) and Ecole Ferrandi. Then I worked for 3 years in Ze Kitchen Galerie, a one Michelin-starred restaurant in Paris under Chef Williame Ledeuil, a 4 years in Hotel Le Meurice a three Michelin-starred restaurant in that period (it now 2-stars) under Chef Alain Ducasse and Cedric Grolet. And I got an offer from Chef Jungsik Yim so I finally came to NY as an executive pastry chef at Jungsik in 2016.

AM: Back in 2019, you were named a New York Rising Star by StarChefs and you won the Art of Presentation Award, why were you drawn to working with pastry?

PC EL: I have always loved art and eating, and I think pastry is an edible art. And love to see people’s face when they’re tasting my desserts. It makes me happy. I personally look for sweets when I get gloomy or stressed, so the reason why I love my job is being able to spread the happiness in the world via my sweets with not only visually but also with flavor, in our not-so-easy lives.

AM: How do you define your style of cooking?

EC SP: My principle of cuisine is to stick to the basic and make consistent dishes.

PC EL: Korean heritage french techniques and acclimated to New York.

AM: When creating the menu, can you tell us where the inspiration for your dishes come from?

EC SP: All my inspiration comes from the ingredients and dishes I like. We all become creative when we make the best use of the past memory. All the best menus start from what we like or enjoy. They will gain popularity or recognition if we do our best with what we like and what we are able to do.

PC EL: I get inspired anywhere, anytime, by anything. Sometimes by seasonal fruits and ingredients, sometimes by visual objects, sometimes by Korean culture and food, and sometimes I get inspiration from a strange flavor or ingredient that I’ve never used so it is challenging and exciting.

AM: What are 3 appetizers that you suggest?

EC SP: Our signature appetizer would be Fried Oysters with Seaweed Aioli. Secondly, it would be our Octopus; braised octopus with Gochujang Sauce. Thirdly, it would be Korean beef tartare. The guests love our dishes because of their distinct Korean style and taste.

AM: What are 3 signature dishes we should order?

EC SP: We have the 5 and 7-course menus as our signature. Especially, as mentioned earlier, Octopus, Crispy Kimbap and Wagyu Galbi are our representative menu.

AM: Are there vegan and vegetarian dishes?

EC SP: We also give a vegan or vegetarian menu. Vegetables Jeon and Crispy veggie kimbap would be their best choice.

AM: What are 3 desserts that we should try at Jungsik?

PC EL: The baby banana, our signature dessert. It is banana cremeux, dulcey mousse, and banana baileys cake. The NY-Seoul, which is one of my favorite dessert because it exactly expresses my mingled identity, it is Korean brown rice cream, French puff pastry choux and American style of corn cookie dough. Our truffle cone is another seasonal signature dessert only for truffle season, made with black truffle ice cream & cream, in a chocolate waffle cone.

AM: What is your process like when you’re working with each other?

EC SP: We always share our opinions with each other when we try to make a new menu. Chef Eunji helps me a lot and participates in helping me make decisions for the restaurant. Chef Eunji always cheers me up and gives me strength.

PC EL: We discuss about ingredients that we’d like to use and thoughts for the menu, then taste dishes and share ideas together.

IG @Jungsik_Inc

@Eunji.Leeee

@Iam__SuYoung

PHOTOGRAPHY CREDIT | Dan Ahn

Read the Mar Issue #63 of Athleisure Mag and see The Art of the Snack | Jungsik in mag.