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ATHLEISURE MAG™ | Athleisure Culture
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APRES SPICY | CHEF ESTHER CHOI

May 22, 2025

We've enjoyed a number of dishes at Mokbar, Chef Esther Choi's restaurant which has phenomenal Korean dishes that are full of flavor. In addition, we always enjoy seeing her whether she is judging or in the midst of a cooking competition on Food Network or other networks.

We were invited to hang out with her as well as to enjoy an immersive experience at a pop-up with Listerine for their Clinical Solutions Sensitive Teeth which allow those who suffer with teeth sensitivities to have a moutwash that they can use. At this event, we enjoyed a number of dishes curated by her as well as to talk with her a bit about what led her to being a chef, why she loves Korean cuisine and S2 of 24 in 24: Last Chef Standing!

ATHLEISURE MAG: We are so excited to be able to chat with you as we have been fans of yours between your restaurants as well as the shows you have been on.

CHEF ESTHER CHOI: I’m so thankful for your support! We have to support each other!

AM: Absolutely!

What was the first dish that made you remember why you fell in love with food?

CHEF EC: I think for me, it might not be a specific dish, but an ingredient and it's kimchi.

AM: I love kimchi.

CHEF EC: Yeah, awesome! You'll have some tonight.

AM: I was so hoping.

CHEF EC: I mean, I love kimchi. I grew up eating kimchi, and it reminds me of not only like my family, but like my grandmother specifically. She taught me how to make it, and kimchi is something that you kind of - there's not like a real recipe for it.

AM: Right.

CHEF EC: It's really more about, like, the true nature of like cooking. So, I think, for me, it always kind of gave me those feelings, which is why, I'm so obsessed with it. It's pretty much on every item on my menu, and it's something that, I, you know, treasure. It's not only like a food item, but also like a culture. I like to say that kimchi, it's a way of life.

AM: Yeah.

CHEF EC: So, I'd say, that's my dish - forever.

AM: When did you realize you wanted to be a chef?

CHEF EC: I loved food, always like my whole life. I grew up cooking with my Grandmother. Food was such an important part of my family and growing up. When I was thinking about what I wanted to do with my life, I knew that it had to be food related. I didn't know if I wanted to be a chef specifically at the time, but I think the path of like going into food led me to want to be the closest to it, which is the chef.

AM: You have amazing restaurants.

CHEF EC: Thank you!

AM: Can you tell us a little bit about each of your restaurants?

CHEF EC: Yeah, of course.

So, the first restaurant I started when I was 28 was Mokbar, and that is in Chelsea Market, and it's a tiny little noodle shop in, one of the busiest markets in New York City. So, like, I wanted to bring something that's totally unique, but also being true to who I am and my heritage. So I chose this concept of doing Korean style Ramen, which you'll actually have some tonight.

AM: Very excited about this!

CHEF EC: Yeah, it's not your traditional Ramen, but like, it's Ramen infused with a lot of Korean ingredients, so it's kind of like your first step into trying Korean food, and so that has kind of been my philosophy and motto throughout, like my entire career and all my restaurants kind of go by that, where it's like, I want people to fall in love with Korean food and make it into their repertoire. So, like if you're ordering Chinese every week and Sushi, why can't you order at Korean?

AM: I’ve been known to have it 3 or 4 times a week. It is one of my favorite cuisines!

CHEF EC: Really! Oh my God! I love it. I love it. So, what’s your favorite Korean dish?

AM: So tough! I love Korean Fried Chicken, of course kimchi and I’m always down for kimpbap!

CHEF EC: In addition to kimchi, we're doing Korean Fried Chicken tonight.

AM: Yum! With kimchi, I literally will have it multiple times a day.

CHEF EC: I love all of this! You should be Korean!

And it's so healthy, too!

All of my restaurants are inspired by like Korean cuisine heritage, but they're done in more modern ways. So I do have a sit-down restaurant called GAHM in Brooklyn, and that one is definitely like full service.

The one that I started in Chelsea Market Mokbar, we have now several locations, and it's more of a fast casual. So, grab and go. We just opened our 5th location in Vegas a few months ago. We're very excited definitely my food concept is always going to be Korean forward.

AM: Why did you want to partner with Listerine?

CHEF EC: I would say this partnership is really special for me because I mean, there's a few reasons. First is because Korean food is, like, we're very into temperatures like the hot food has to be very very hot. You can see, you know, when you order a Korean dish, it always comes out like piping piping hot, almost like boiling at the table.

And then cool. Things are like, super cool, so you know lots of people who come to eat food, I want them to experience it fully without being disrupted by like having sensitive teeth, which is a big thing. So partnering with Listerine, it was like the perfect marriage. So, curating a menu that, can you know, kind of, let you think about all those sensitivities, it's like a perfect match.

Korean food also is very garlicky and very, you know, kimchi is very pungent.

AM: Everyone needs to have it!

CHEF EC: Yeah, exactly. So, there needs to be like Listerine always around after eating Korean food, so I just felt like, I'm like, what a perfect partnership.

AM: I love that!

You're back hosting S2 of 24 in 24: Last Chef Standing, how excited are you?

CHEF EC: It's crazy - I thought S1 was crazy, but S2 is even crazier! Which I don't even know how that's possible. But, um, yeah, this season's gonna be super exciting, especially because of the lineup of chefs that are competing. It's insane with the list. There's a lot of drama around it, Lots of emotions, so it's like, real, true, I'd say the closest to reality as opening up a restaurant as it can be!

IG @listerine

@choibites

PHOTOGRAPHY CREDITS | PG 36 Patrick Wymore/Netflix | PG 39 LISTERINE

Read the APR ISSUE #112 of Athleisure Mag and see APRES SPICY | Chef Esther Choi in mag.

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In AM, Apr 2025, Food, Wellness, Wellness Editor Picks, TV Show Tags Chef Esther Choi, Mokbar, GAHM, Listerine, Korean Cuisine, 24 in 24: Last Chef Standing, Clinical Solutions Sensitive Teeth, Kimchi, Food, Chelsea Market, Brooklyn, Las Vegas
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