AM: When did you launch L'Atelier Rouge?
CB: In March, 2010.
AM: How can we create the perfect floral arrangement?
CB: When you design a floral arrangement I feel that emotions are very important and you want to share / create a story when designing.
AM: What kinds of flowers should we always have on hand?
CB: I feel like answering all of them! This is a challenging question as I feel that there is always a certain flower for a specific purpose and the message you want to send. (i.e. Peonies are soft / sweet and delicate. Calla lillies are more structured and clean.) So to keep it simple you would want to have different sizes of heads, different textures and at least 3 colors to add more depth to your designs. Right now, I would say that I always want to have some proteas / peonies / roses / sweetpeas and orchids on hand.
AM: Succulents seem to be a popular trend - what is it about them that are making them have such a moment?
CB: I think that the beauty of succulents is that they do last and add texture and muted colors to your home. They do not need a lot of maintenance and you do not need to be a floral expert to have fun with them.