Tory Burch has a way of finding the elegance within a lifestyle. Whether you enjoy her namesake line that has iconic styles with her much loved 70’s orange hues that find their way in her collection. When speaking to those that define themselves as “Tory Girls” it’s not only an embrace of the brand at retail but the woman herself who embodies the qualities of a designer as well as providing empowerment to females around the globe in achieving their dreams to own their own businesses. She has left her fingerprint on pieces that can be worn to brunch, the office and beyond across a staggering array of categories. But the idea of creating Tory Sport, a sport line was always something she wanted to create Athleisure Mag caught up with Tory to step into her world and understand why she has included this within her universe. “I found that I kept wearing my sports clothes from highschool and college and I was intrigued by the concept of the elegance of sport”, Tory says. In addition, Tory is known as someone who is active whether she’s working out 4 times a week or focusing on a particular sport such as paddleboard yoga. Tory Sport is not available within Tory Burch boutiques and can be found at their Elizabeth Street Pop Up, online and at their Tory Sport store on Fifth Avenue in Flatiron, which will open this spring.
We fell in love with Tory Sport's collection due to its perfect blend of function and form coming together for ultimate style. COOLMAX (a sport friendly material) can play with cashmere, SPF, Schoeller Fabric to repel water, oil and dirt as well as including neoprene beingu sed within gym bags and more. The pieces incorporate our Athleisure lifestyle by being able to wear the leggings from gym to lunch and having fitted jackets and blazers that can be mixed with tees and curve hugging pants that allow you to jetset in comfort, hitting the ground running when you land. When Tory reflects on how this line can be classified, she is quick to note that its focus is on "looking good and being comfortable". It’s about the transition of leaving a lunch to go to the airport, going to work to join a class at your studio and more. In this manner, she defines Tory Sport as a part of “coming and going” and ensuring that your closet allows this process to happen in an easy way. In addition, it’s focused on performance for running, yoga, tennis and golf. Because the focus is on the ability to navigate your day and to mix and match pieces that are great for work but can merge into the studio. In addition, the line has elements of the 70s in it and has a color palette that is different then many performance/fitness lines which tend to lean towards pastels or fluorescent hues.
With an array of brands working within the space, Tory feels that she stands out as she doesn’t focus on many of the trends utilized by other brands such as exposing body parts – she embraces the country club preppy focus with pieces that cover studio fitness as well as classic sports such as golf and tennis. In addition, personalization is a vital component so those looking to have their track jackets/pants monogrammed can enjoy this detail to make it their own.
