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PHOTO CREDIT | UnSplash

PHOTO CREDIT | UnSplash

AND NOW, A BIT OF CAREER ADVICE WITH JOY ALTIMORE

March 30, 2018

Whether you made resolutions or organized a vision board, this time of year is the perfect way to assess where you are in your goals - especially your career. We had the opportunity to chat with Joy Altimore about assessing where you are in your career, what networking sites she believes in and how to have proper growth in your role. It's a great time to see where you are as the Spring is the perfect time to make sure you meet your benchmarks.

ATHLEISURE MAG: Tell us about your corporate career and how you got to your current firm?

JOY ALTIMORE: I have a uniquely non-traditional path to the C-suite.  I started my career in advertising, working at some of the most recognized advertising agencies – Publicis, Ogilvy & Mather – and there I learned so much about both collaboration and leadership.  After I left the agency world, I wanted to find an opportunity to impact individuals and culture in a way that authentically represented my passion.  I love fitness, lifestyle and technology.  I worked at Equinox Fitness, SOLS (an alternative, algorithmic manufacturing company) and now, EHE which allows me to combine all of my interests.

AM: What is EHE and what does the company do, how does it benefit our health and what is your role there?

JA: EHE is a preventive health company.  We specialize in employee health – and we engage healthy employees.  We help employers engage their population in a more meaningful way while also assisting the employee on their personalized health journey.  My role as Chief Engagement and Brand Officer is to lead the evolution of our engagement strategy to drive interest, conversion and completion of the EHE product.

AM: Your positions seem to focus on tackling growth, innovation and challenges across a number of industries - why are these areas essential to the growth of a person and/or brand?

JA: Flexibility is essential to growth – you have to be able to take a reflective glance at your contribution, pivot when necessary and provide relevancy so that you can grow as a person.  And the same is true of a brand.  Nothing exists in absolution.  Everything constantly evolves and in order to grow, you must be present to the change and evolve too.
 
AM: We're living in a time of a corporate shift where the need to acknowledge and embrace diversity across experience, gender, orientation etc is truly wanted in the workplace. How does bringing this in as a priority to a company assist in their advancement?

JA: According to a 2017 McKinsey report:  "Companies in the top-quartile for gender diversity on their executive teams were 21% more likely to have above-average profitability than companies in the fourth quartile. For ethnic/cultural diversity, top-quartile companies were 33% more likely to outperform on profitability." – so the proof speaks for itself.  When companies adopt a culture of diversity and inclusion not only is it good for the diverse employee(s), but it’s great for productivity across the board.  It speaks to acceptance, transparency and promotes employee engagement at a much more higher level.

AM: What career advice do you have for women that are looking to advance in their career whether it's at the same firm, changing fields or even starting their own businesses?

JA: Be the best person in the room – not just the best woman.  Have a sense of humor, but stay focused on our trajectory without comparing yourself to others.  What is meant for you is yours; you do not need to step on someone else nor be jealous of anyone's success in order for you to realize and reach your potential.

AM: What is some of the best advice you received that you still utilize to this day?

JA: Be yourself. There’s only one you and you’re pretty extraordinary.
 
AM: When working for yourself or others, you're constantly learning from others, what organizations or websites do you suggest as vital to increasing your community that you network within?

JA: LinkedIn, CMO.org, HuffPo 

AM: How important is mentorship and paying it forward by doing so with others?

JA: It’s super important to recognize those coming behind you – and offer support and guidance.  I think it’s essential to personal growth to identify your potential successor and provide them with the tools/resources so that they can succeed.
 
Mentorship is akin to great management; and great management begins with understanding motivations behind behavior.  It’s not that we/they are particularly different than any generation that has come before us/them – there’s always new stimuli, advanced technology, etc.  The opportunity is for us to look at those generations that follow us, as we should look at everyone, and figure out how can we meet them where they are and mentor, grow them to where they are able to go. 
 
It’s about them; not about trying to have them fit into our ideal construct.
 

PHOTO CREDIT | UnSplash

PHOTO CREDIT | UnSplash

Read more from the March Issue and see And Now, A Bit of Career Advice with Joy Altimore in mag.

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ATHLEISURE MAG | MAR ISSUE

March 29, 2018

This month's celeb cover (front and back) is Ashley Busch, US polo player, global Ambassador of US Polo Assn, Wilhelmina Model and wife of Kurt Busch, Ashley Busch. This Spring cover shoot includes a fun Q&A with Ashley talking about Polo, her favorite places to eat and shop as well as hitting the track for NASCAR. It also includes an interview with our venue host, at 1 Hotels Brooklyn Bridge. Our March issue has a focus on fashion and sport as we cover style that is oriented for MLB's Opening Day (today), March Madness - with our features on 4 ESPN broadcasters, and a road trip with Buick that took us on an exploration of the Buick Regal TourX, Vermont and a side trip to the Naismith Basketball Hall of Fame in Springfield, MA. Spring is all about amazing ideas and we're honored to have interviewed innovator and HSN queen, Joy Mangano! 

Musically, we sit down with Soleima of Big Beat Records to talk about her electropop sound, upcoming festivals and more. Speaking of music, we chat with Siri Daly (Today Show Food Contributor, Author and wife to NBC's The Voice, Carson Daly) to talk about her new book, Siriously Delicious! We love our reality stars and our interview with Claudia Jordan, former castmember of BRAVO's Real Housewives of Atlanta talks with us about her new role as Co-Host of The Raw Word which is Executive Produced by Ice-T. Aging is always a topic of conversation and there was no better person to talk to about this topic then, Dr. Nick Perricone who also released Perricone Hydrogen Water which we have had on a number of our sets over the past few weeks. We also have contributor, Dr. David Greuner share how we can get Summer Body Pump 2018 - as well as a fun fitness editorial! Fresh off of the Winter Games, we chatted with the stunning Lindsey Vonn to talk about training, what she's up to and her Oscar moment.

We have a number of features that are in each month's issues including The Art of the Snack, Bingely Books, Bingely Streaming, Something You Should Know, Athleisure List, Athleisure Beauty and more. 

Read the Mar Issue here.

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