In a world where we are constantly finding the best way for goods and services to fit in our everyday lifestyles, we still find that there are areas that are lacking in innovations when it
comes to feminine products. Interestingly enough, we sat down with Laura Goodman, Senior Scientist, Tampax & Always to talk about the Always My Fit System which is a game changer in allowing women to finally find their perfect fit when it comes to managing that time of the month.
ATHLEISURE MAG: There have been a number of innovations for Always' assortment of products. In the history of the brand, what have been key inventions that have led the company to where it is today?
LAURA GOODMAN: The Always brand has led innovations in the feminine care space for more than 30 years. From introducing pads with wings to the development of FlexFoam™, a groundbreaking technology that makes Always Infinity® one of the most innovative pads on the market – Always has been at the forefront of the feminine care industry. The Always My Fit system is our latest advancement in the feminine care category. The system helps girls and women choose the best period protection for them, based on their The Always brand has led innovations in the feminine care space for more than 30 years. From introducing pads with wings to the development of FlexFoam™, a groundbreaking technology that makes Always Infinity® one of the most innovative pads on the market – Always has been at the forefront of the feminine care industry. The Always My Fit system is our latest advancement in the feminine care category. The system helps girls and women choose the best period protection for them, based on their panty size and flow to help prevent period leaks and to ensure girls and women experience their best comfort during that time of the month.
AM: With this new pad system, what was the thought process behind creating these options for women?
LG: When we learned that over 80% of women experience leaks each month, and that inadequate pad coverage was a leading cause, we knew we had to do something to help the 60% of women wearing the wrong size pad. Women aren’t one size fits all, so why should
their period protection be? The Always My Fit Sizing system helps women SLEEP ON THIS
find their right size pad based on their panty size and flow.
AM: What was the process like in creating 5 pads?
LG: Always scientists have spent years researching the most common reasons for pad leaks, and wearing the wrong size pad is one of the leading causes. Research shows that leaks
happen the most in the front and the back, so finding the right size for adequate front-to-back coverage is a way to avoid leaks. By offering 5 sizes, 3 for daytime protection and 2 for night,
women have the ability to find their right size coverage 24/7. Understanding that coverage needs to be based on panty size AND flow, some women might start their period in a size 3 for
day and 5 for night, and end their period in a size 2 for day and 4 for night. We want a woman to feel that her period protection is customizable to her flow, and by offering 5 sizes, we have
done just that.
AM: How can someone go about finding out what the best pad(s) would be for their lifestyle?
LG: By referencing the new Always My Fit sizing chart, found on the top of every Always pack, and at Always.com, women can find their right size pad based on their panty size and flow. We
have installed this sizing system across our Always Infinity, Ultra and Maxi lines to ensure that women can customize their protection across our products no matter the day of the month.
AM: It's interesting to see how personalization/ customization is making headway across verticals and how Always has embraced this with its newest offering - are there other innovations that we should keep an eye out for that will continue to target women's lifestyles?
LG: Always is a brand that is ALWAYS
innovating. We keep the people who
use our brand top of mind and when
there is a need for product, we aim to
develop it. You’ll have to stay tuned!
AM: How long did it take from conception
to bringing this out to market?
LG: It took us a few years. We worked
with girls and women from all across
the country to make sure we were getting
it right.
AM: Where can we go to find out more
about these new items?
LG: To learn more about the new sizing
chart, and to take the Always My Fit sizing quiz.
Always and Athleisure Mag are partnering
up to give away 2 sets of Always My Fit to 2 lucky winners. Each winner will receive sizes 1-5 so that you can try it out for yourself. To enter to win, follow, Tweet @AthleisureMag and @Always and share an item on your bucketlist that you plan on tackling this
summer with confidence and include
#AlwaysMyFit. The contest starts now
and will end on Aug 18th.