Many times, when we ask our friends and those interviewed in our issues, we always hear about them using Perricone MD, which is a line of beauty items that focus on fighting the signs of aging. We're always excited to see what is next with the brand. In addition to skincare, Dr. Nick Perricone has now included hydrogenated water. We're so pleased to share our interview with this innovator.
ATHLEISURE MAG: Many of our readers are familiar with you and your brand, Perricone MD in terms of beauty. Please tell us about how you got into the beauty industry as well as what was
the moment that initiated you creating a skincare line?
DR. NICK PERRICONE: My initial quest to find ways to stop, prevent and reverse the negative effects of inflammation in my dermatology patients led the foundation for Perricone MD. My
scientific studies have resulted in 150+ US and international scientific patents for the treatment of skin and systemic disease, for reversing and preventing damage to skin caused by factors
such as age, the sun, the environment, and hormonal changes. Because my focus is on treating the underlying inflammation as the causative factor, my research focuses on utilizing antioxidants, which act as natural anti-inflammatories from nutritional substances, in topical formulations.
My goal is to treat aging and the signs of aging, including aging skin as a disease— rather than just cover up the problems, because chronic, sub-clinical inflammation (invisible to the eye)
the root of many diseases associated with aging, including aging skin. And so my goal is to reduce inflammation at the cellular level through the creation of a three-tiered anti-inflammatory program consisting of:
1. Anti-inflammatory diet
2. Anti-inflammatory nutritional supplements
3. Anti-inflammatory topicals
Therefore, creating topicals that also act as antioxidants, nature’s natural anti-inflammatories, was and continues to be my inspiration.
AM: Your skincare line includes topical products as well as supplements - why is this an essential mix in terms of taking care of and maintaining your skin?
DR. NP: Supplements and topicals work synergistically and therefore I recommend that we take antioxidants and vitamins as supplements and apply them topically as well.
To receive therapeutic amounts of certain nutrients, such as alpha lipoic acid, supplementation is necessary because it is difficult to get adequate amounts from the foods we eat. Luckily, nutritional supplements have come a long way from the minimal, “one-a-day” multivitamins of past generations.
Now we have highly targeted antioxidants, amino acids, vitamins, and minerals that can do everything from sharpening our brain power, repairing cells, and burning fat to increasing
muscle tone, restoring memory and heightening libido. Many of these super antioxidants penetrate right into the cell where they combat free radicals and decrease inflammation. Because of this, the right supplements can keep us much younger than our chronological years.
Supplements of high quality can (in addition to the anti-inflammatory diet) create beauty from the inside out. Nutrients that possess anti-oxidant properties act as natural anti-inflammatories.
I recommend a variety of nutrients that are designed to work synergistically to enhance the benefits of the anti-inflammatory diet. These nutrients offer anti-aging, anti-inflammatory, and fat metabolizing boosting benefits and help prevent and reverse oxidative damage on a cellular level, of critical importance as we age. The same level of repair cannot be achieved through diet or topicals alone.
AM: A number of celebs we have talked to, introduced us to Dr, Perricone Hydration Water - when did you realize that this is an area you wanted to include within your brand?
DR. NP: When I was first introduced to hydrogen as a therapeutic substance more than five years ago, and learned of its powerful antioxidant properties, I recognized an affordable, available and non-toxic solution to many of the chronic, debilitating diseases and accelerated
signs of aging that currently plague both children and adults the world over.
AM: Hydrogen Water has been a trend on the rise and many would assume that this ingredient is already in water, is there more of this element - what makes hydrogen water so different then what we drink at home or purchase in stores?
DR. NP: When hydrogen is infused in water, at measurable therapeutic levels, it provides instantly available benefits, positively affecting gene regulation and gene expression, while silencing negative genes. For the past three decades my life has been devoted to researching the mystery of aging. As a dermatologist, finding therapeutic interventions for aging skin has
been a particular interest and passion. In my first book I wrote about the importance of beauty from the inside out and how low-grade inflammation works nonstop to degrade all organ systems — including the skin. Nothing has excited me more than the discovery of hydrogen and hydrogen-infused water. I have never seen anything that has so much activity, giving us increased physical and mental energy on a cellular level, while providing superior protection from free radicals—a major contributor to wrinkled, sagging skin.
AM: How is Dr Perricone Hydration Water different then other hydrogen offerings in the market?
DR. NP: There are other forms of hydrogen water available - in stick and tablet form, in pouches and other types of containers.
Perricone Hydrogen Water is regularly tested to insure efficacious levels of hydrogen. Cans are specially designed with a polymer coating to contain and protect the hydrogen water ensuring that you receive optimum levels of hydrogen.
AM: Why should someone drink Dr Perricone Hydration Water and what are the benefits of consuming it?
DR. NP: Before now a natural beauty and energy drink which enhances the mood and at the same time make us more awake — without being over-stimulated as is seen when ingesting
caffeinated and sugared drinks, did not exist. Thanks to the discovery of hydrogen water we now have a safe and effective way to increase energy levels and focus, both mental and physical, in a safe and effective manner, while increasing feelings of well-being. And without the jitters or any of the unpleasant side effects found in traditional energy drinks.
• No Calories
• No Sugar
• No Caffeine
• No Artificial or harmful ingredients, coloring or additives of any kind
• Portable, can go anywhere, work, gym, play
• Increases productivity safely
• Instant, convenient no preparation involved
Just pure water infused with molecular hydrogen.
The benefits of hydrogen water include the following:
• Has beneficial effects on all organ systems including the skin
• Natural antioxidant/anti-inflammatory
• Increased energy
• Improved athletic performance
• Increased endurance
• Speeds muscle recovery
• Increased sense of well-being
• Enhanced cognitive function
• Reduced travel fatigue
• Protects against the effects of intoxicants
AM: How does this water play well with the family of products that you offer at Perricone MD?
DR. NP: Its powerful antioxidant properties make it the perfect complement to topicals creating beauty from the inside out.
AM: How much Hydrogen Water should be consumed throughout the day/week?
DR. NP: Three 8.3 ounce cans or two 12 ounce cans daily. After a vigorous workout you can follow with another eight or 12 oz can later in the day.
AM: You have always been at the forefront of great skin from product offerings, your patients and as an author. What other products should we keep an eye out from you on as we continue into 2018.
DR. NP: A higher potency Cold Plasma as well as a focus on hydrogen topicals.
AM: If you could create an essential kit of must haves for skin, what would you suggest should be in it?
DR. NP: Hydrogen water, supplements formulated by a reputable company and topicals with antioxidant properties.
AM: With cold temperatures rising, how should we protect our skin from the elements?
DR. NP: Winter often brings us dry skin, which is actually a manifestation of chronic sub clinical (invisible to the eye) inflammation. For optimum resolution, follow the three – tiered anti-inflammatory program, which consists of anti-inflammatory foods, anti-inflammatory, antioxidant supplements and topical anti-inflammatory anti-oxidants. While topicals can do wonders, it is of critical importance to not forget the dietary component which can both cause and make worse all of these conditions. Alpha lipoic acid as a topical is great because it normalizes the skin.
You can counter the causes of dry, flakey skin internally through a healthy diet and by taking nourishing, antioxidant-rich supplements and topicals that contain Alpha lipoic acid. ALA works synergistically with other antioxidants in the skin to reduce the damaging inflammatory
effects of ultraviolet radiation. Its antioxidant properties act as natural anti-inflammatories to counter the dry flaky skin.
Also take essential fatty acids in the form of omega 3 fish oil capsules and make sure to include cold water fish such as salmon, nuts and seeds and coconut oil in your daily diet.
AM: For those of us that travel frequently, what should be in our carry-on to ensure that are skin glows and doesn't have the tired looking effects of long and sometimes delayed travel!
DR. NP: A special note on travel fatigue:
The drinking of hydrogen infused water can have a dramatic effect on people who are travel fatigued and sleep deprived. Drinking 8 to 12 ounces of this water can relieve symptoms in 30 minutes to one hour.
PHOTOS COURTESY | DR. PERRICONE HYDROGEN WATER