Choosing beauty products is tricky enough without having to translate all the ingredients and scientific lingo on product labels. But knowing what we put on our bodies (hello, rose gold highlighter) is just as important as knowing what we put in them, so we recruited beauty expert, founder and CEO of Gabriel Cosmetics, Inc. Gabriel De Santino to school us on some label-reading basics.
When it comes to understanding beauty ingredient labels, knowledge is definitely power. Even though it takes up your precious time to learn how to decipher everything that’s listed on your favorite product, in the end your skin (and your body!) will be better for it. Not only will you be able to confirm that the product you’re using is free of harmful add-ins, but you’ll also be able to better understand how it stacks up to others on the market. Plus, you’ll be certain that you’re choosing earth conscious and ethical items—how extra woke of you.
Want to ensure that the products you’re spending your hard-earned cash on are cruelty-free and made with clean ingredients? When perusing the aisles of your favorite store, the easiest way to spot a cruelty-free brand is through one of three certifications that appear right on the packaging—Leaping Bunny, PETA’s cruelty-free logo, and the Choose Cruelty-Free logo.
Familiarize yourself with these symbols and it will make shopping a breeze. If you’re filling up your cart online with time to kill, take a few minutes to check out each of the certification sites mentioned above for a list of cruelty-free brands so you can purchase from companies with like-minded val ues that you can trust. And always remember—if you see an ingredient listed that you can’t pronounce, Google it! Sometimes a complex-sounding word is a totally harmless additive, and sometimes it's as dirty as dirty gets.
Other tips to keep in mind: the higher up on the ingredient list something is = the higher the concentration, paraben-free is always the way to be, and the term “fragrance” can be used to mask unclean ingredients so be wary of brands that use it.
It’s also important to note that just because a product is formulated vegan that doesn’t mean it’s cruelty-free and vice versa. Vegan beauty products are made without animal ingredients or by-products, while cruelty-free refers to products and ingredients that aren't tested on animals --- however, this doesn't necessarily means the products are vegan. Why choose makeup and skincare (like our own Gabriel Cosmetics) that's vegan and cruelty-free? The answer is simple—they advocate healthy living and sustainable practices for both you and the environment.
Congratulations, you’re now significantly more label-savvy and well on the way to living a cleaner and greener life.
Gabriel De Santino is the founder and CEO of Gabriel Cosmetics, Inc., a global natural beauty empire starting in 1992, whose brands include Gabriel, Clean Kids Naturally and ZuZu Luxe.
Gabriel Cosmetic's Inc.'s prestige and diverse brand portfolio was created out of one man's vision of clearly defining natural beauty and being able to provide affordable and accessible vegan beauty products to consumers worldwide. Gabriel Cosmetics Inc. stared with a vision of natural beauty and has evolved with the philosophy of sustainable individual natural beauty while continuing to advocate healthy living.
Read more from the June Issue of Athleisure Mag and see Something You Should Know | The 411 On Reading Ethical Beauty Labels.
