ZEROING IN WITH DWYANE WADE

We're excited that we're in the midst of the playoffs for the NBA season, whether your team is playing or you're just happy to have basketball back on TV! Even though we're socially distancing, it's a way for us to feel like we're together. We caught up with Miami Heat, Chicago Bulls and Cleveland Cavaliers veteran, 3 X NBA Champion Dwyane Wade who is also commentating the games for TNT in 'Inside the NBA'. In addition to number of projects that he is working on, Dwyane is the Co-Founder of Budweiser Zero which is a non-alcohol alternative to enjoying a beer solo, with friends or after a great workout.

ATHLEISURE MAG: Prior to the launch of Budweiser Zero, tell us about your initial work with Budweiser and your synergy with the brand?

DWYANE WADE: I started working with Budweiser a little over a year ago when they did the “This Buds For 3” film for my retirement. Most recently, I was part of the Whassup reboot that came out a few months ago with DJ D-Nice, Chris Bosh, Candace Parker and my wife, Gabrielle Union, focusing on checking in on your friends when COVID first hit. I’ve always respected what Budweiser has built and their continued work with athletes. Entering the non-alcoholic market has always been of interest to me and this project seemed like a natural progression of my relationship with Budweiser.

AM: There has been a rise in the beverage industry for zero alcohol beers. Why is this important for those that are athletes or are focused on their fitness endeavors to have this as an option for their celebratory moments?

DW: The non-alcohol category of beer is rapidly growing and with Budweiser Zero, we are able to bring some familiarity into the category. Budweiser’s brewing heritage alone helps redefine pre-existing expectations and associations with non-alcoholic options.

Oftentimes, people feel like they are giving something up with a non-alcoholic option, but we are trying to change that perception and create more opportunities to celebrate life’s moments, both big and small. A focus for me when helping to develop the product was thinking about the athlete’s experiences during the season. Being in the game for so long, I can understand the need for a drink option that lets a player stay on their game but still enjoy social moments and celebrations.

AM: You are the Co-Founder of Budweiser Zero, what drew you to being involved in this and to take on such a role with the brand?

DW: It’s important for me to work with brands who have similar values and priorities that I want to accomplish. When I sat down with Budweiser to start talking about what Budweiser Zero would become, the synergy was there and felt like a great use for my platform, post-basketball.

AM: What can we expect to see for roll out of this launch and how will you be involved?

DW: Budweiser Zero started rolling out in the US in March, but officially launched at the end of July, and will soon be available in Canada and the UK. Budweiser Zero will play a huge role in the sports world, for both athletes and fans. Athletes who are in training or in season, but still want that classic, refreshing beer flavor without compromising their game now have that option. Once fans are able to return to stadiums, Budweiser Zero will become the beer of the ninth inning and fourth quarter. While alcoholic beverages can’t be served at this time, fans can continue to enjoy Budweiser Zero till the last moment of the game. Beyond athletes, I think this product will resonate with consumers looking to cut back on sugar or alcohol and those looking to participate in social occasions without feeling the effects the next morning.

Budweiser and I worked together on this from the start to bring Budweiser Zero to life and I’ll also be sharing the beverage with my friends currently playing in The Bubble.

AM: Tell us about Budweiser Zero as well as elements that you had a direct impact on in terms of bringing the product to market.

DW: Budweiser Zero is Budweiser’s first zero-alcohol product with zero-sugar and only 50 calories. Budweiser Zero is light and crisp and has the same refreshing full-flavored taste people know from Budweiser. I worked with Budweiser from the inception of the idea and helped design the attributes and packaging of the product.

IG @DwyaneWade

PHOTO COURTESY | Budweiser Zero

Read the Aug Issue of Athleisure Mag #56 and read Zeroing in with Dwyane Wade in mag.

A MOMENT WITH KAYLA BRIANNA

We love chatting with those that have a few plates spinning while they take on the world, but remember to keep family first as well! Singer, Model and Actress, Kayla Brianna talks about how entertainment was a family affair (her father is Kenny Smith, who not only played in the NBA but is a sports analyst and Emmy Award winner for Inside the NBA on TNT), what it's like for her to be on tour right now, what she's focused on or 2018 and how she balances her time.

ATHLEISURE MAG: It seems like being in entertainment is a part of the family business. Tell us more about your family and how you got into performing?

KAYLA BRIANNA: Growing up music was always in my family. My grandfather, Gerry Goffin is in the Songwriters Hall of Fame and my grandmother sang background for Ray Charles. I started off in girls groups and eventually went solo and landed a deal with Interscope Records.

AM: You have collaborated with a number of artists, what is it like and who would you like to work with?

KB: Each song is different. Working with London On Da Track, we recorded in Atlanta until around 3 a.m. each night. Just being in a creative space is a great feeling. I’d love to work with Drake, 6lack, Sabrina, Claudio Pharrell and H.E.R.

AM: How's touring and what do you do prior to and after performances?

KB: Tour life is a lot of fun, but it’s also a lot of hours driving and you kind of just sleep when you can. Usually we have a performance and then in the morning drive to the next city and do it all over again. Before each performance I'll say a prayer to calm me down and then after, we celebrate!

AM: Will we see you on the stage during festival season?

KB: Hopefully I’ll be performing at some of the parties at Coachella. I performed at the Galore party last year.

AM: Tell us about your style for your shows versus how we would see you running errands or going out to brunch.

KB: For my shows, I’m SUPER full out and doing the most and then when I’m at home you can usually see me in leggings and Nike’s and oversized sweaters, lol.

AM: When you're home, where do you go out and eat, shop and work out?

KB: When I want to go out and eat I love Catch, COD, and of course, In-N-Out. I love to shop at the Americana and when I want to get an intense workout in, I’ll either do Barry’s Bootcamp or Pilates.

AM: What are you focused on in 2018?

KB: I’m excited to release my EP this year and get more into my acting career. I booked a role on This Is Us this season so I’m excited to keep it going.

AM: Tell us about your upcoming album!

KB: My EP will release this year, London On Da Track produced it and I’m just excited for people to get more of an idea what my sound is.

AM: How do you give of your time?

KB: Every year I work with Feed the Children during All-Star Weekend. My family and I host an event and giveaway food, clothes and toiletries.

AM: How can we find out what you're up to? 

KB: Make sure to check out my music on Apple Music and Spotify! Also my social handle across platforms is @kaylabrianna.

PHOTO CREDIT | Marcus Ezell

Read more from the Feb Issue and see A Moment with Kayla Brianna in mag.