THE POWER OF FOOD | CHEF RICHARD INGRAHAM

We took some time to chat with Chef Richard Ingraham. We wanted to find out how he took his talents in the kitchen to a career that has led him to being the private chef to power couple, Dwyane Wade and Gabrielle Union and creating a private chef network whose clients are those in the NBA, NFL and entertainment industries. We also talk with him about Grown Southern, his upcoming projects and his partnership with CIROC.

ATHLEISURE MAG: When did you realize that you wanted to be a chef?

CHEF RICHARD INGRAHAM: I’ve always loved cooking. I started making omelets, cookies, and milkshakes at the age of 10. During that time, I had no desire to become a chef. I was doing it because I loved creating. My family cooked all the time and it just rubbed off on me. It wasn’t until my mid to late 20’s that I decided that I wanted to become a Chef.

AM: Where did you train and what has your culinary journey been?

CHEF RI: I received my formal training at The Art Institute of Atlanta. My first job was at the Buckhead Diner where I was a line cook. I worked at the diner while I was in culinary school. As if I didn’t have enough on my plate, I got a second job working across the street at the Corner Café, where I learned all about pastries.

After I graduated, I became a Sous Chef at a restaurant called the Bubble Room. I left the Bubble Room and moved on to Insigna where I was a Sous Chef and Executive Pastry Chef.

AM: How would you define your style of cooking, and have you always been focused on sports nutrition?

CHEF RI: That has always been a difficult question to answer. Difficult because I'm influenced by so many different cuisines. If I were backed into a corner, I’d call my style “Eclectic American.” I really didn’t become focused on nutrition, until I started cooking for Dwyane Wade and other athletes.

AM: What led you to becoming Dwayne Wade and Gabrielle Union’s private chef?

CHEF RI: A friend of mine who just happens to be Dwayne’s Business Manager, Lisa Joseph Metelus, asked if I would like to cook for a NBA Rookie that was just drafted. I asked her who it was. She said that it was Dwyane Wade. After I did my research on who he was (I wasn’t a big basketball fan, so I didn’t know who he was) I told Lisa I’d like the opportunity. The day of the tasting, I arrived at his home with 10 prepared items. I made him everything I could think of, from smothered turkey wings with mashed potatoes to my grandmother’s lemon pound cake. Even though I’d prepared all this food, Lisa wanted me to prepare something fresh so that Dwyane could see that it was me preparing these dishes. He liked it and the rest is history.

AM: Can you share 3 go to meals that they enjoy eating?

CHEF RI: Gabrielle: Bhindi Masala; Pasta Alla Checca; Jumbo Lump Crab Cakes over Heirloom Tomato; and Quinoa Salad with Lemon Honey Vinaigrette.

Dwyane: Blistered Cherry Tomato and Shrimp over Angel Hair Pasta; Pan Roasted Sea Bass Sweet Potato Puree; Sauteed Spinach and Ponzu Ginger Sauce; Stewed Chicken Thighs with Chickpeas.

AM: What are 3 ingredients that you always like to have on hand that are versatile to use in several dishes?

CHEF RI: Creole Seasoning, Five Spice, Cumin, Red Pepper Flakes and Smoked Paprika. I know you said three, but I couldn’t help myself. lol

AM: When you’re a private chef to a celebrity or a family, what are the challenges that you're navigating when creating meals?

CHEF RI: In my case, I have 7 individuals who all eat differently. So, I must create meals for each of them that are creative, flavorful, and still help each person achieve their goals. If you’re a Chef who cooks in a restaurant you have a set menu that you execute daily. You may create daily specials which would give you some variety. Whereas I must come up with something different each day for each meal - Breakfast, Lunch, and Dinner. Not only do I think about the food, I also pride myself on maintaining an elite level of service for my clients. I do everything from making sure their glasses are never empty to inquiring about personal health issues, to preparing and executing a menu for 75 guests on Christmas.

AM: You created Chef RLI, a network of Private Chefs that work with celebrity clientele. How did that venture come about?

CHEF RI: One day Dwyane and Gabrielle came in the kitchen and mentioned that Chris Bosh was looking for a private chef. They told him that I had a company that had chefs for hire. When they told me that, I couldn’t believe it because I had no such company at the time. I just had a few chefs helping me with the meal prep service. Well, they told me that I needed to figure it out because they had already put me out there. So, my business partner and I created Chef RLI, and began placing some of the chefs who were helping with the meal prep as private chefs.

AM: You partnered with Michelle Bernstein and Michael Schwartz during former First Lady Michelle Obama’s Chefs Move to Schools White House Initiative. Tell us why you wanted to be involved?

CHEF RI: The First Lady’s Initiative was such an important one because it helped spotlight the problem we are having as a nation bring healthier food options into our schools. As a former educator, I’ve seen first hand how the lack of nutrition stunts the scholastic growth of our children, especially in our lower income communities. So, when I was asked to join this initiative in support of Miami Dade County Public Schools, I jumped at the opportunity. The Chefs worked with Superintendent Alberto Carvalho and cafeteria managers to create healthier dishes using what was already in the school’s inventory. Of course, we had to take into consideration the differences in culture and eating habits of each school. As an alumnus of Miami-Dade County Public Schools, it was incredibly rewarding to support my community.

AM: You released Eating Well to Win. Tell me more about it and why you wrote it.

CHEF RI: Eating Well to Win is a cookbook for everyone. I found that when we talk about eating better or healthier, we seem to think that the only thing we can eat is food that is bland or out of reach for us. This book shows that you can take some of your favorite foods and by just changing a few ingredients make it better.

Because I’ve had so many different careers, I feel that I can speak on the importance of eating healthier and better. Whether you're a teacher standing in front of a class full of students, a sanitation worker running your routes, or a 3-time NBA World Champion, what we put in our bodies helps us perform better.

AM: Will you release another cookbook?

CHEF RI: Yes, I’m currently working on my second book.

AM: Tell me about Grown Southern!

CHEF RI: Grown Southern is a restaurant concept we developed in collaboration with Grown Restaurant, owned by Shannon Allen. It features organic southern inspired soul food prepared with passion and care. We have great menu items like our Crispy Buttermilk Fried Chicken Sandwich, Old School Mac & Cheese, and Red Velvet Cake with Rich Cream Cheese Frosting.

AM: You're constantly working as a chef as well as giving back to others – why is this important to you?

CHEF RI: When I started working with Dwyane, I was still teaching culinary arts at a high school as well. My classes were held at a homeless shelter called the HAC (Homeless Assistance Center). The student demographic of my classes consisted of the homeless population of the center, as well as students that were bussed from various high schools. So, every day I would see both sides of the spectrum.

I would go to work in the morning and see broken people trying to put themselves and their families back together. Then in the afternoon, I would drive to this massive estate, where life couldn’t be better. Seeing this each day made me realize that we are all one mistake from our lives becoming entirely different. That experience keeps me honest with myself. It keeps me hungry. It has made me more compassionate towards others and their struggles and instrumental in motivating me, to find a way to help them.

AM: Tell us about your partnership with CIROC and how you became involved.

CHEF RI: I’ve been working with CIROC for about a year. I was featured in their CIROC Stands Black Excellence campaign in 2021. They profiled my story through a mural in Wynwood, FL. painted by local Miami artist Mojo. Then in November, I collaborated with them to create delicious Friendsgiving recipes and cocktail pairings with their CIROC Pomegranate. Now, I’m excited to be back with CIROC Pomegranate as part of the Love Squad. Our goal is to give one lucky winner a one-of-a-kind experience for them and their loved ones.

AM: We enjoy CIROC when we're celebrating or relaxing at home. We have a feeling that you may have a recipe that you can share and how we can pair it!

CHEF RI: Of course, I have recipes!!!! One of the cocktails that I created using CIROC Pomegranate is called “The Ingraham.” It’s my take on the classic sidecar. It consists of CIROC Pomegranate, Orange Liquor, Lemon Juice, and Cinnamon Simple Syrup. It’s the perfect cocktail for my Asiago and Herb Crusted Rib Eye Roast.

AM: Are there upcoming projects that we should keep an eye out for?

CHEF RI: I’m going to be in Miami for the South Beach Food and Wine Festival from February 24-27. I’ll be hosting a brunch at Grown in Miami Beach on February 27. I'm also working on potential show ideas as well.

AM: We love your statement eyewear! What do you look for when it comes to your frames of choice?

CHEF RI: Listen, I said to myself a long time ago 'If I’ve got to wear them, they have to be FLY!!!' When looking for my frames I look for a statement piece that evokes conversation. I love large frames with color or interesting patterns. I use my glasses as a part of my total look. I would love to have my own eyewear line one day.

AM: Being on the move constantly, how do you take time for yourself?

CHEF RI: It’s difficult to carve out time for myself while taking care of my family, Dwyane and Gabrielle’s family, and Co-running my businesses. There aren't enough hours in the day. So, I give myself more hours by waking up around 4 each morning and working out. This allows me time to gather my thoughts and organize tasks for the day. It gives me a sense of accomplishment that helps me get the day started. Being in the kitchen all the time is murder on my hands and feet. So, I make it my business to get manicures and pedicure regularly.

IG @chefrli

PHOTOGRAPHY COURTESY | CIROC

Read the FEB ISSUE #74 of Athleisure Mag and see THE POWER OF FOOD | Chef Richard Ingraham in mag.

COMMUNITY IS THE VIBE WITH D-NICE

As we embrace the reopenings that have taken place all over the world, we remember those days when we were in the thick of lockdown and we all found ways to maintain a sense of community and connection with others as we did it apart. For us and millions around the world, we found dance and music through a global couch party that had the biggest celebrities from Madonna, Michelle Obama, Nile Rodgers and more that popped in every night. We were all brought together by DJ D-Nice who created a daily (sometimes marathon sessions) IG Live event known as Club Quarantine!

Even though we're past those dark days of 2020, he continues to lead his virtual parties while also bringing the next phase with his Club Quarantine Live tour that took place to much success and we can't wait to see his Club Quarantine festival that will take place in LA in 2022! Before he brought us Club Quarantine, being a major event DJ for brands such as Hennessey, he is also an artist who has released solo projects and was a founding member of Boogie Down Productions with the legendary KRS-One and the late Scott La Rock.

We're pleased to have D-Nice as this month's cover and with a schedule that is constantly on the go, as we talked with him between soundchecks for his performance at YouTube's Advertising Week Show with Mary J. Blige at The Apollo Theater, he talks music; the creation of Club Quarantine and its continued evolution; the importance of musical accessibility; campaigns and how he continues to push his brand while being mindful of the community.

ATHLEISURE MAG: When did you fall in love with music?

D-NICE: I fell in love with music when I was around 6 or 7 years old. I remember where I grew up in the Bronx, my aunts – both of them used to collect a lot of records. It’s so crazy because the artists that they would collect would be Melba Moore and Diana Ross and like Earth, Wind and Fire and obviously, you know, that I'm not lying because that was the thing in like the 70’s.

So when you fast forward to like, Club Quarantine and I’m like hanging out in there in this virtual space with Earth, Wind and Fire and Melba Moore is in there, everyday – it’s kind of full circle to me from my childhood which makes this experience for me so incredible.

AM: For those who may not be familiar with your music career prior to Club Quarantine, can you tell us a bit about your background? You were one of the founding members of the Boogie Down Productions with KRS-One and the late Scott La Rock.

D: I grew up in the Bronx. One of my cousins worked as a security guard at a men’s shelter in the Bronx. He asked me to bring him some food and one night, I walked over to where he was working and he decided to introduce me to his friend that worked there as a social worker, which was DJ Scott La Rock. Scott La Rock introduced me to a homeless guy, which is the legendary KRS-One. From the first meeting, I was 15 and Scott looked at me and he must have felt this energy where he immediately said, “you’re going to be in this group.” That’s how I became part of the Boogie Down Productions crew.

AM: Think back to last year, which in many ways feels like 7 years ago, we were all in this gut-check moment. From a magazine perspective, we shot our last in-person cover 2 days prior to when NY went into lockdown. It was that moment of trying to figure out how we would still do what we do and to still produce everything – in a new way virtually; which we did and it was intensely challenging, but fun and full of artistic growth. So, to do Club Quarantine, how did this come about? It was like the musical and mental health that we so needed to get us through what we didn't even know how much time we'd be going through!

D: The thing about Club Quarantine that’s special is that it was birthed out of the same fear that everyone was experiencing! I was quarantined alone at home in Los Angeles. I was gearing up for a tour with Jill Scott. I was locked in for 10 dates on her tour and when we were forced to quarantine, what was difficult about it, which other people experienced as well, was that none of us were prepared for this – including myself! So, when the quarantine hit, I had to send back deposits because they were cancelling the festivals – they were cancelling Essence Fest, Miami Music Week where I had gigs there, I had SXSW gigs. So all of those gigs, I had to send the money back. I was sitting at home, stressed out, like everyone!

Because I had friends that worked with the former administration, they kept saying, this thing will go on for longer than 2 weeks, man. They said that I should prepare myself. I didn’t even understand how to prepare to not work for a year/year and a half. So that was difficult. CQ was birthed out of the sadness and having a desire to still be connected to people. When I started playing music, I wasn’t even DJing initially. I was just playing music and sharing stories and I started noticing the numbers that were rising on my account from one day being 240 people in there to the next day having 800 people in there. Then, the 3rd day, I did a marathon set with like 2,000 people. Initially, it was a very selfish thing, finding ways to stay connected, but by the 2nd day when I was reading the comments, I knew that it was actually helping people feel connected. I just wanted to continue to do it to keep people inspired.

AM: Speaking back to what we were talking about before with the music, I was born in 1979 and grew up with this music. When I listen to a lot of the songs, it reminds me of cleaning the house with my mom and sister before Soul Train came on. How is it to run the hottest global couch party that has ever existed?

D: Wow yeah, that’s literally it – the hot test global couch party! I mean there were times when I literally didn’t look at it that way. It was one of my buddies, Donnie Wahlberg, every day he would say to me, “dude, I don’t think you understand what’s happening.” I didn’t, because remember, I was home alone! I was playing music, I was at home. I wasn’t dancing with other family members, wasn’t dancing with my mom or kids and I wasn’t having parties on the other end. All I could do was just read comments. I would see hearts and that kept me going. But the other thing that kept me inspired was music! It was the love of music where I felt that I finally had the chance to play music the way that I wanted to hear it anyway from my club days. As a DJ, you kind of lean towards what the promoters wanted, what the fans wanted, but when the world stopped, the fans wanted and needed music that kept them inspired. It just so happened to be the music that I love. To have a chance to play David Bowie and mix David Bowie in with Madonna and all of a sudden, Madonna is in my IG Live. Then I could play a Stevie Wonder record and then throw in a JAY-Z and rock Rihanna and then all of a sudden, Rihanna is in there! There’s no better party then that! Everyone had a chance to feel the music and still be inspired and it was awesome. And it continues to be awesome!

AM: Which I think is awesome and I love the versatility of the music. I mean, I love all kinds of genres, my great uncle was the late tenor saxophonist Joe Henderson so I have my jazz elements that I love and I love EDM. I remember when you had David Bowie to Madonna and then you had Nile Rodgers that popped in which I had styled him a few years ago for a project which was awesome to see him come through.

D: I mean, Nile Rodgers, when he came in it was beautiful!

AM: I’ll never forget when I was in his apartment on the UWS and he was showing me his music sheets of his work with Madonna and he was like, "I did this and I did that." I just remember feeling that I was standing in the room of greatness at that moment.

D: Yes absolutely.

AM: The fact that we have actually been able to see how you have evolved CQ from the at home sessions to performing to major moments that you were part of from encouraging people to register to vote, having people vote, social justice movements and then moving that into bringing it live in person such as launching at the Hollywood Bowl and being on the tour for that too, what’s it like to evolve the brand?

D: I felt that it was my job to protect the brand. Protecting the brand meant not keeping the platform to myself and to include other people. It was about authenticity and making sure that what I did online translated well into the live space. My desire to play the Hollywood Bowl was birthed out of seeing so many people in there. Early on in the pandemic, I was trying to figure out what place that this would feel like and would make sense. I wanted to give everyone something to imagine and look forward to when the world opened up again. I just threw it out there and said, “one day, I’m going to play the Hollywood Bowl and be the first show!”

A year and a half later when I received the offer to play the Hollywood Bowl, I was excited! But it didn’t really hit me until the morning that I announced that the tickets were on sale on IG Live and I said, “I have something to share with everyone. My gosh, we got the Hollywood Bowl, tickets are on sale in one hour.” Within that first hour, we sold 10,000 tickets. It was very emotional. To know that something that I did just out of the love of music that started in my kitchen – literally in the kitchen, went on to become something where we sold out 15,000 people in the Hollywood Bowl in 3 days! It's a very humbling feeling and it's beautiful to know that people want to listen to music the way that I do. You have to want to be there to hear the music, the fans want to be there, the art ists want to be there – there were fans that bought tickets to all of the CQ Live shows and we kept it limited. Obviously, we’re still dealing with this pandemic so we didn’t want to be reckless by doing a full on tour. But for all of the shows, there are people like hundreds of people that attended all 3 of them. It’s something special that’s happening right now. The music is secondary when it comes to Club Quarantine. It wasn’t just about the music, it was about community. To me, that’s number one – about people staying connected. By the way, there’s some cool music being played right now and we’re going to dance together as well!

AM: It’s undeniable that live shows have an amazing vibe to them. What are your plans on the virtual side of things as we continue over the next few months, will this still be part of your portfolio or are you looking to segue completely to back where we were prior to 2020 where we could comfortably be together in person?

D: I want to continue to have the virtual space to be part of it. It’s an important element because not everyone can afford to travel to these cities, not everyone can afford to buy tickets. Let’s be realistic. People lost jobs and people are still trying to recover from that. To me, it would be a little bit unfair to just pull that away from everyone and I want to continue to share my love of music with people and to inspire community, so it’s important for me to do this for at least another 6 months or as long as social media will allow me to play. You know, things change, people are outside now so it may not be as exciting, but for me, it’s always important that whenever I return to Los Angeles, I need to play 1 or 2 sets to at least get it in. By the way, I’m not just doing it for the people, I happen to like playing music!

AM: You can tell!

D: Yes! I love playing music, so if I can share music when I log on and there are 30,000 - 50,000 people at the end of the set, that means there is still a need and desire to hear music that way. I just want to be able to fill that need and to continue to keep people inspired.

AM: I love music festivals and it was great to see that here in NY, Governors Ball and Electric Zoo came back. Do you envision CQ having a physical festival?

D: Oh no – it’s not even about envisioning it, it’s actually happening! It’s happening Aug of 2022. We’re literally in the planning stages right now, planning the artists that I want to perform with. That’s happening. August of 2022, the festival happens in Los Angeles.

AM: Earlier this year, you dropped “No Plans For Love” with Ne-Yo and Kent Jones. How was that working on this single and are you working on an album?

D: Releasing the single was fun. It was a different process because we were doing everything remotely with Kent and Ne-Yo was interesting. I wasn’t in the studio with Ne-Yo when he recorded his vocals. It was almost like, when he finished the demo of the song, by the time I heard it, they said Ne-Yo had cut the song. I listened to it and I was excited about it. That song did well, top 5 for R&B for the single. I’m deep on working on the album right now. It was important to me that when we put the record out, we had something to celebrate the 1 year anniversary of Club Quarantine and that’s why we didn’t have an album to follow it up. It was just about putting that single out for people to have a song that they would remember during the quarantine. I’m really happy that the single did well and I am looking forward to completing this project.

AM: You’ve amassed an amazing platform and I’m sure that you are constantly wading through offers of things that you want to do. What's your process in terms of thinking about brand synergies. I loved the Band-Aid campaign that you were part of. What are you thinking of when you know that the brands are interested in D-Nice?

D: Everything that I have done has been important for the synergy to be there. I have to be mindful of a couple of things right? 1. I’m not just a DJ that’s happening right now. I do have history and I have to be respectful of my history. Everything that I participate in, you want it to resonate with the younger generation, but I am respectful of the legacy that was already built and the people that listened to my music back in the day who are still jamming to my music right now. The first project that I worked on during the quarantine was the Apple commercial and that was great because it had Oprah and all of these celebrities in there.

The 2nd campaign I worked on was for Budweiser which was based on the old commercial of “What’s Up” and people checking in on each other. So it was me, Dwyane Wade, Chris Bosh and Candace Parker. That was great!

Then I did the Ford Commercial and what made that so authentically me was that, not only was I DJing in the commercial, did the voiceover for it, I was in it – but my record from back in the day was also a tie in. I thought it was an awesome thing for people to see the evolution of me being a recording artist in 1990 and here we are in 2021 with a commercial that’s updated but still using the essence of who I am which was great.

With Band-Aid, I thought it was awesome to be a person of color and never having Band-Aids that could match our skin tone! It was great to be part of that campaign and to be able to show! But on the other side for me, to see that Corporate America and these big brands actually trust me to be part of what they’re doing and I didn’t take that lightly either.

Throughout my career, what I did was to be able to sustain in terms of how dedicated I have been to do the right thing with people. To work with Michelle Obama and to raise awareness with voter rights and voter registration. Raising money for the Apollo Theater, Breast Cancer Awareness, raising 100s of thousands for HBCUs – it’s important to always use that platform to do some good. Even with those campaigns, I always have to be part of something that wouldn’t just be a good look for me, but to be a good look for people in general.

AM: What is the best piece of business advice that you have received?

D: Honestly, it wasn’t based on any advice that one person gave me, it was based on what I felt in my heart. In the beginning of quarantine, people were offering me millions of dollars and I didn’t accept any of it and it’s because it didn’t feel good to me. It's not that I didn't want to make money, let’s be honest, I am a business man and this is my business, I am an artist. But in that moment, in those very early weeks of the quarantine, to all of a sudden monetize something right before everyone’s eyes when it was something that people needed – it didn’t feel right to me and it didn’t sit well with me. I didn’t want that on my conscious. I wanted to do something that was truly about keeping people inspired and I remember that one of my DJ friends called and he’s a huge DJ, he’s globally known. He called me and said, “hey man, this is the first time that I could actually dance with my family and I appreciate you!” I’ll never forget conversations like that and there were multiple ones like that. I knew that this was something special and all I wanted to do was to play music.

Now, it did become a business months later. We can’t deny that! But even in terms of it being a business, it was important to do things that didn’t push success into anyone’s face. It wasn’t about the money. It wasn’t about diamonds and cars – it wasn't about buying things. It was about keeping people inspired.

AM: You recently became an investor at Maison Marcel. Why did you want to enter this space and will you do anything that is outfaced with the brand?

D: I invested in it because obviously, I’m a wine drinker and I have been looking to get into the space for years. Even before working with Maison Marcel, I was a brand ambassador for Hennessey for nearly a decade of being involved with them. The natural progression would be to own your spirits company or to one day own your wine company. When the opportunity presented itself to be a part of it, I jumped on it. I was first introduced to the brand by my buddy Hassan Smith, who works with John Legend. It wasn’t even about investing, it was, “hey, would you like a glass of wine.” I enjoyed it and he was like, “I invested in this.” Then 2 years later, I became an investor. I’m not sure what we will do in terms of forward facing involvement. I didn’t want to be a spokesperson because I didn’t want the brand to be about me. I enjoy my wine, so I am always going to talk about it. I enjoy the product – so we’ll see.

AM: How do you take time for yourself when you’re not in the midst of playing music, creating music building your brand and all of the things that you do?

D: Honestly, I have to figure that out! The one thing that I am doing is spending more time with my kids. Especially now that school is back. I have 2 daughters. One graduated from law school and I have a younger daughter she’s in the 4th grade so that’s important. Other than that, I enjoy – I mean people think that I’m exhausted. There are times that I am, but I don’t feel burnt out because I truly love what I do!

AM: Your impact on this global pandemic that you gave to people and the impact on the culture throughout your career has been immense! Over the past few months, you have received a number of accolades from Webby Artist of the Year, Shine A Light Award from BET Awards, NAACP Image Awards for Entertainer of the Year and an ASCAP Voice of the Culture Award – what do you want your legacy to be?

D: That’s a tough one. You know, when I think about it, I just want people to know that it’s ok to be a nice guy, no pun attended. It’s ok to be a good guy. What’s happened my entire life over my career was not solely based on talent. It was based on being kind to people and being there for people. So when you think about Club Quarantine, none of this happens overnight. You’re talking about 35 years of relationships in the music industry. Michelle Obama wasn’t on my IG because she heard that I was DJing. That was because I made a phone call and the only reason why I could make that phone call is because I have worked with them and I have been kind to people. In that moment, that was the first time that I recognized that

people came to something because I was doing it. For decades, I was always there doing things for them. To me, it was important that I make sure that I put kindness into everything that I am doing and with one another. Hopefully, that will be part of my legacy.

AM: For #TRIBEGOALS, we talk to trailblazers in the industry and ask them who are 3 people that have influenced you to be where you are today.

D: The 1st person would be Dr. Martin Luther King Jr. for obvious reasons. Obviously, he was Black and dealt with the plight of Black people, but it was also important for him to represent human beings period and that has always been an important part of growing up for me.

The 2nd person would be Stevie Wonder. His music, the storytelling in his music and the feeling in his music has always been an important part of my growing up and even including him in my sets now. Even knowing Stevie and having dinner with him, it's been one of the highlights of my career.

The third person would be, Barack Obama. From the moment that I met him, I'll share a story. One day I was DJing an event that he was hosting, he was still President at the time and we were on Martha's Vineyard. We were in a small tent, maybe 50 people people in total were attending. I was a guest and also DJing and there was this one moment, which was in his last year of his presidency, where I saw him sitting in a corner by himself, people were dancing and I looked over at him. I remember thinking that to see someone who probably had the weight of the world on his shoulders in that very moment, but he was still able to be present with his family and friends was inspiring to see that no matter how much work you have going on in your life, it’s still important to maintain that love and respect for your family and friends. I never forgot that moment and I’m truly inspired by Barack Obama!

IG @dnice

PHOTOGRAPHY COURTESY | D-Nice

Read the OCT ISSUE #71 of Athleisure Mag and see Community is the Vibe with D-Nice in mag.

Hear DJ/Producer D-Nice on our show, #TRIBEGOALS - which is a part of Athleisure Studio, our multimedia companion podcast network! Subscribe to be notified when the episode drops. Listen on iHeartRadio, Spotify, Apple Podcasts, Amazon Music, Google Podcasts or wherever you enjoy your podcasts.

ZEROING IN WITH DWYANE WADE

We're excited that we're in the midst of the playoffs for the NBA season, whether your team is playing or you're just happy to have basketball back on TV! Even though we're socially distancing, it's a way for us to feel like we're together. We caught up with Miami Heat, Chicago Bulls and Cleveland Cavaliers veteran, 3 X NBA Champion Dwyane Wade who is also commentating the games for TNT in 'Inside the NBA'. In addition to number of projects that he is working on, Dwyane is the Co-Founder of Budweiser Zero which is a non-alcohol alternative to enjoying a beer solo, with friends or after a great workout.

ATHLEISURE MAG: Prior to the launch of Budweiser Zero, tell us about your initial work with Budweiser and your synergy with the brand?

DWYANE WADE: I started working with Budweiser a little over a year ago when they did the “This Buds For 3” film for my retirement. Most recently, I was part of the Whassup reboot that came out a few months ago with DJ D-Nice, Chris Bosh, Candace Parker and my wife, Gabrielle Union, focusing on checking in on your friends when COVID first hit. I’ve always respected what Budweiser has built and their continued work with athletes. Entering the non-alcoholic market has always been of interest to me and this project seemed like a natural progression of my relationship with Budweiser.

AM: There has been a rise in the beverage industry for zero alcohol beers. Why is this important for those that are athletes or are focused on their fitness endeavors to have this as an option for their celebratory moments?

DW: The non-alcohol category of beer is rapidly growing and with Budweiser Zero, we are able to bring some familiarity into the category. Budweiser’s brewing heritage alone helps redefine pre-existing expectations and associations with non-alcoholic options.

Oftentimes, people feel like they are giving something up with a non-alcoholic option, but we are trying to change that perception and create more opportunities to celebrate life’s moments, both big and small. A focus for me when helping to develop the product was thinking about the athlete’s experiences during the season. Being in the game for so long, I can understand the need for a drink option that lets a player stay on their game but still enjoy social moments and celebrations.

AM: You are the Co-Founder of Budweiser Zero, what drew you to being involved in this and to take on such a role with the brand?

DW: It’s important for me to work with brands who have similar values and priorities that I want to accomplish. When I sat down with Budweiser to start talking about what Budweiser Zero would become, the synergy was there and felt like a great use for my platform, post-basketball.

AM: What can we expect to see for roll out of this launch and how will you be involved?

DW: Budweiser Zero started rolling out in the US in March, but officially launched at the end of July, and will soon be available in Canada and the UK. Budweiser Zero will play a huge role in the sports world, for both athletes and fans. Athletes who are in training or in season, but still want that classic, refreshing beer flavor without compromising their game now have that option. Once fans are able to return to stadiums, Budweiser Zero will become the beer of the ninth inning and fourth quarter. While alcoholic beverages can’t be served at this time, fans can continue to enjoy Budweiser Zero till the last moment of the game. Beyond athletes, I think this product will resonate with consumers looking to cut back on sugar or alcohol and those looking to participate in social occasions without feeling the effects the next morning.

Budweiser and I worked together on this from the start to bring Budweiser Zero to life and I’ll also be sharing the beverage with my friends currently playing in The Bubble.

AM: Tell us about Budweiser Zero as well as elements that you had a direct impact on in terms of bringing the product to market.

DW: Budweiser Zero is Budweiser’s first zero-alcohol product with zero-sugar and only 50 calories. Budweiser Zero is light and crisp and has the same refreshing full-flavored taste people know from Budweiser. I worked with Budweiser from the inception of the idea and helped design the attributes and packaging of the product.

IG @DwyaneWade

PHOTO COURTESY | Budweiser Zero

Read the Aug Issue of Athleisure Mag #56 and read Zeroing in with Dwyane Wade in mag.

DSQUARED2 X DWYANE WADE SAKS CAPSULE COLLECTION

This spring, Dwyane Wade of the Chicago Bulls adds to his talents - designer. The NBA Chicago Bulls star has long been a fan of Dsquared2 fan as he wore a custom-designed tuxedo of the brand to his wedding in Miami. Now he will lend his sense of style for a debut collaboration of Dwyane Wade X Dsquared2 collection. This capsule collection will be available with 9 looks exclusively at Saks and on Saks.com. Here is a peek at what you can expect from the line above.

PHOTOGRAPHY COURTESY | DSQUARED X Dwyane Wade Saks Capsule Collection