CITI TASTE OF TENNIS

As we navigate the summer, there are a number of events that are always on our mind! With the US Open around the corner, Citi Taste of Tennis kicks off a series of events as well as the Grand Slam that gets everyone excited! At Citi Taste of Tennis, you're able to enjoy some of the best chefs and restaurants as well as seeing your favorite tennis players who will be playing at the US Open as well as veterans together! We've enjoyed attending over the years and look forward to attending on Aug 22nd at Gotham Hall with this year's host, Prakash Amritraj. We wanted to know more about this event as well as others that are part of Taste of Tennis. We sat down with AYS Sports Marketing CEO, Penney Lerner to get all the details.

ATHLEISURE MAG: Before we delve into this year's Citi Taste of Tennis, I wanted to know more about AYS Sports Marketing and who this producer is?

PENNY LERNER: Citi Taste of Tennis was created by AYS Sports Marketing, a woman-owned experiential marketing agency started in 1996 by mother and daughter duo, Judi and Penny Lerner.

AM: When did Taste of Tennis launch and why was this created?

PL: The principals at AYS worked with various tennis tournaments for many years and, in doing so, developed close relationships with tennis players, agents, and other industry insiders. With their fingers on pulse on the state of professional tennis, they identified an exciting and untapped opportunity. While tennis featured top-notch tournaments and A-list players, there were no high profile “off the court” events that were prominent in so many other sports. To fill this void, AYS created the Taste of Tennis in 1999.

In 2000, AYS hosted the first Taste of Tennis event in NYC headlined by Andre Agassi and celebrity chef Emeril Lagasse. The event combined food prepared by top chefs, celebrity appearances, entertainment and an Oscar's style red carpet. The event was instantly a hit among players, fans, sponsors and the media. Since then, the Taste has become a who’s who of tennis stars, culinary personalities and celebrities. Past attendees include Serena Williams, Venus Williams, Rafael Nadal, Coco Gauff, Mike Tyson, Eva Longoria, Marcus Samuelsson, Lana Del Rey, Naomi Osaka, Andy Roddick, John Legend, Chrissy Teigen, Olivia Culpo, Maria Sharapova, John McEnroe, Nick Kyrgios, Al Roker, Tamron Hall, Billie Jean King, Morimoto, Monica Seles, and many others

AM: We have attended Citi Taste of Tennis for a few years and have enjoyed them each time. In addition to NY, you have a Taste of Tennis London, Indian Wells, Washington D.C., and Miami. What do you look for when it comes to deciding on bringing a Taste of Tennis to a city as we assume that it involves doing it in tandem with a tennis match?

PL: Citi Taste of Tennis has occurred in many different cities over the past 10 years, from Melbourne to London to New York City to Toronto. We are always evaluating cities that have unique culinary offerings, have the potential for new digital content and most importantly, have tennis happening nearby!

AM: In terms of the upcoming Citi Taste of Tennis what does the calendar look like in terms of planning? Can you tell us what you are focused on when you're a year out, 6 months, 3 months, and a month away?

PL: Citi Taste of Tennis is a brand. We focus on it for 12 months of the year and are constantly evaluating new markets, rising chefs and culinary trends, up and coming tennis players, unique venues, inspiring digital content, social media, sponsorships and more. It’s a big undertaking, and we have a great team and after 24 years, hundreds of hours of digital content and 75+ events, we have a solid understanding of what the brand requires.

AM: This year, you are returning to Gotham Hall. Each year, these events blend players, fans, and cuisine. Can you tell us what we should expect this year?

PL: Guests will enjoy cuisine prepared by 20 leading chefs including Mischa Tsumura (No. 5 Best Restaurant in the World – Maido) and Antonio Bachour (World’s Best Pastry chef 2018, 2022). They will also be treated to special appearances by a number of top tennis stars including 8-Time Grand Slam Champion Andre Agassi, Qinwen Zheng (World #7) and Alexander Zverev (World #4). There will also be great food and fun promotions provided by our sponsors including Segafredo Zanetti Coffee, Scenic Cruises, Boar’s Head, Barbados Tourism Board, Liquid Death and Savas Health.

AM: Is there anything new being added to this year's event?

PL: We are producing a live cooking competition between Chef Mischa and Chef Antonio with WTA player Qinwen Zheng and ATP player Zhizhen Zhang which Andre Agassi will judge!

AM: Outside of the events associated with tennis tournaments, what does Taste of Tennis do throughout the year?

PL: Taste of Tennis started out as a 3-hour culinary event and has evolved into one of the most popular brands in pro tennis. In addition to the 3 North American events, we currently produce, Taste of Tennis is also an Official Sponsor of the Giorgio Armani Tennis Classic at Hurlingham (UK). This year, we will also have a Taste of Tennis experience at the National Bank Open (Toronto). We have a full-time staff dedicated to managing all elements of the brand including sales, culinary, digital content, production, and public relations. Suffice to say it's a year-round program.

IG @tasteoftennis

PHOTOGRAPHY COURTESY | Taste of Tennis

Read the JUL ISSUE #103 of Athleisure Mag and see CITI TASTE OF TENNIS in mag.

COMMUNITY IS THE VIBE WITH D-NICE

As we embrace the reopenings that have taken place all over the world, we remember those days when we were in the thick of lockdown and we all found ways to maintain a sense of community and connection with others as we did it apart. For us and millions around the world, we found dance and music through a global couch party that had the biggest celebrities from Madonna, Michelle Obama, Nile Rodgers and more that popped in every night. We were all brought together by DJ D-Nice who created a daily (sometimes marathon sessions) IG Live event known as Club Quarantine!

Even though we're past those dark days of 2020, he continues to lead his virtual parties while also bringing the next phase with his Club Quarantine Live tour that took place to much success and we can't wait to see his Club Quarantine festival that will take place in LA in 2022! Before he brought us Club Quarantine, being a major event DJ for brands such as Hennessey, he is also an artist who has released solo projects and was a founding member of Boogie Down Productions with the legendary KRS-One and the late Scott La Rock.

We're pleased to have D-Nice as this month's cover and with a schedule that is constantly on the go, as we talked with him between soundchecks for his performance at YouTube's Advertising Week Show with Mary J. Blige at The Apollo Theater, he talks music; the creation of Club Quarantine and its continued evolution; the importance of musical accessibility; campaigns and how he continues to push his brand while being mindful of the community.

ATHLEISURE MAG: When did you fall in love with music?

D-NICE: I fell in love with music when I was around 6 or 7 years old. I remember where I grew up in the Bronx, my aunts – both of them used to collect a lot of records. It’s so crazy because the artists that they would collect would be Melba Moore and Diana Ross and like Earth, Wind and Fire and obviously, you know, that I'm not lying because that was the thing in like the 70’s.

So when you fast forward to like, Club Quarantine and I’m like hanging out in there in this virtual space with Earth, Wind and Fire and Melba Moore is in there, everyday – it’s kind of full circle to me from my childhood which makes this experience for me so incredible.

AM: For those who may not be familiar with your music career prior to Club Quarantine, can you tell us a bit about your background? You were one of the founding members of the Boogie Down Productions with KRS-One and the late Scott La Rock.

D: I grew up in the Bronx. One of my cousins worked as a security guard at a men’s shelter in the Bronx. He asked me to bring him some food and one night, I walked over to where he was working and he decided to introduce me to his friend that worked there as a social worker, which was DJ Scott La Rock. Scott La Rock introduced me to a homeless guy, which is the legendary KRS-One. From the first meeting, I was 15 and Scott looked at me and he must have felt this energy where he immediately said, “you’re going to be in this group.” That’s how I became part of the Boogie Down Productions crew.

AM: Think back to last year, which in many ways feels like 7 years ago, we were all in this gut-check moment. From a magazine perspective, we shot our last in-person cover 2 days prior to when NY went into lockdown. It was that moment of trying to figure out how we would still do what we do and to still produce everything – in a new way virtually; which we did and it was intensely challenging, but fun and full of artistic growth. So, to do Club Quarantine, how did this come about? It was like the musical and mental health that we so needed to get us through what we didn't even know how much time we'd be going through!

D: The thing about Club Quarantine that’s special is that it was birthed out of the same fear that everyone was experiencing! I was quarantined alone at home in Los Angeles. I was gearing up for a tour with Jill Scott. I was locked in for 10 dates on her tour and when we were forced to quarantine, what was difficult about it, which other people experienced as well, was that none of us were prepared for this – including myself! So, when the quarantine hit, I had to send back deposits because they were cancelling the festivals – they were cancelling Essence Fest, Miami Music Week where I had gigs there, I had SXSW gigs. So all of those gigs, I had to send the money back. I was sitting at home, stressed out, like everyone!

Because I had friends that worked with the former administration, they kept saying, this thing will go on for longer than 2 weeks, man. They said that I should prepare myself. I didn’t even understand how to prepare to not work for a year/year and a half. So that was difficult. CQ was birthed out of the sadness and having a desire to still be connected to people. When I started playing music, I wasn’t even DJing initially. I was just playing music and sharing stories and I started noticing the numbers that were rising on my account from one day being 240 people in there to the next day having 800 people in there. Then, the 3rd day, I did a marathon set with like 2,000 people. Initially, it was a very selfish thing, finding ways to stay connected, but by the 2nd day when I was reading the comments, I knew that it was actually helping people feel connected. I just wanted to continue to do it to keep people inspired.

AM: Speaking back to what we were talking about before with the music, I was born in 1979 and grew up with this music. When I listen to a lot of the songs, it reminds me of cleaning the house with my mom and sister before Soul Train came on. How is it to run the hottest global couch party that has ever existed?

D: Wow yeah, that’s literally it – the hot test global couch party! I mean there were times when I literally didn’t look at it that way. It was one of my buddies, Donnie Wahlberg, every day he would say to me, “dude, I don’t think you understand what’s happening.” I didn’t, because remember, I was home alone! I was playing music, I was at home. I wasn’t dancing with other family members, wasn’t dancing with my mom or kids and I wasn’t having parties on the other end. All I could do was just read comments. I would see hearts and that kept me going. But the other thing that kept me inspired was music! It was the love of music where I felt that I finally had the chance to play music the way that I wanted to hear it anyway from my club days. As a DJ, you kind of lean towards what the promoters wanted, what the fans wanted, but when the world stopped, the fans wanted and needed music that kept them inspired. It just so happened to be the music that I love. To have a chance to play David Bowie and mix David Bowie in with Madonna and all of a sudden, Madonna is in my IG Live. Then I could play a Stevie Wonder record and then throw in a JAY-Z and rock Rihanna and then all of a sudden, Rihanna is in there! There’s no better party then that! Everyone had a chance to feel the music and still be inspired and it was awesome. And it continues to be awesome!

AM: Which I think is awesome and I love the versatility of the music. I mean, I love all kinds of genres, my great uncle was the late tenor saxophonist Joe Henderson so I have my jazz elements that I love and I love EDM. I remember when you had David Bowie to Madonna and then you had Nile Rodgers that popped in which I had styled him a few years ago for a project which was awesome to see him come through.

D: I mean, Nile Rodgers, when he came in it was beautiful!

AM: I’ll never forget when I was in his apartment on the UWS and he was showing me his music sheets of his work with Madonna and he was like, "I did this and I did that." I just remember feeling that I was standing in the room of greatness at that moment.

D: Yes absolutely.

AM: The fact that we have actually been able to see how you have evolved CQ from the at home sessions to performing to major moments that you were part of from encouraging people to register to vote, having people vote, social justice movements and then moving that into bringing it live in person such as launching at the Hollywood Bowl and being on the tour for that too, what’s it like to evolve the brand?

D: I felt that it was my job to protect the brand. Protecting the brand meant not keeping the platform to myself and to include other people. It was about authenticity and making sure that what I did online translated well into the live space. My desire to play the Hollywood Bowl was birthed out of seeing so many people in there. Early on in the pandemic, I was trying to figure out what place that this would feel like and would make sense. I wanted to give everyone something to imagine and look forward to when the world opened up again. I just threw it out there and said, “one day, I’m going to play the Hollywood Bowl and be the first show!”

A year and a half later when I received the offer to play the Hollywood Bowl, I was excited! But it didn’t really hit me until the morning that I announced that the tickets were on sale on IG Live and I said, “I have something to share with everyone. My gosh, we got the Hollywood Bowl, tickets are on sale in one hour.” Within that first hour, we sold 10,000 tickets. It was very emotional. To know that something that I did just out of the love of music that started in my kitchen – literally in the kitchen, went on to become something where we sold out 15,000 people in the Hollywood Bowl in 3 days! It's a very humbling feeling and it's beautiful to know that people want to listen to music the way that I do. You have to want to be there to hear the music, the fans want to be there, the art ists want to be there – there were fans that bought tickets to all of the CQ Live shows and we kept it limited. Obviously, we’re still dealing with this pandemic so we didn’t want to be reckless by doing a full on tour. But for all of the shows, there are people like hundreds of people that attended all 3 of them. It’s something special that’s happening right now. The music is secondary when it comes to Club Quarantine. It wasn’t just about the music, it was about community. To me, that’s number one – about people staying connected. By the way, there’s some cool music being played right now and we’re going to dance together as well!

AM: It’s undeniable that live shows have an amazing vibe to them. What are your plans on the virtual side of things as we continue over the next few months, will this still be part of your portfolio or are you looking to segue completely to back where we were prior to 2020 where we could comfortably be together in person?

D: I want to continue to have the virtual space to be part of it. It’s an important element because not everyone can afford to travel to these cities, not everyone can afford to buy tickets. Let’s be realistic. People lost jobs and people are still trying to recover from that. To me, it would be a little bit unfair to just pull that away from everyone and I want to continue to share my love of music with people and to inspire community, so it’s important for me to do this for at least another 6 months or as long as social media will allow me to play. You know, things change, people are outside now so it may not be as exciting, but for me, it’s always important that whenever I return to Los Angeles, I need to play 1 or 2 sets to at least get it in. By the way, I’m not just doing it for the people, I happen to like playing music!

AM: You can tell!

D: Yes! I love playing music, so if I can share music when I log on and there are 30,000 - 50,000 people at the end of the set, that means there is still a need and desire to hear music that way. I just want to be able to fill that need and to continue to keep people inspired.

AM: I love music festivals and it was great to see that here in NY, Governors Ball and Electric Zoo came back. Do you envision CQ having a physical festival?

D: Oh no – it’s not even about envisioning it, it’s actually happening! It’s happening Aug of 2022. We’re literally in the planning stages right now, planning the artists that I want to perform with. That’s happening. August of 2022, the festival happens in Los Angeles.

AM: Earlier this year, you dropped “No Plans For Love” with Ne-Yo and Kent Jones. How was that working on this single and are you working on an album?

D: Releasing the single was fun. It was a different process because we were doing everything remotely with Kent and Ne-Yo was interesting. I wasn’t in the studio with Ne-Yo when he recorded his vocals. It was almost like, when he finished the demo of the song, by the time I heard it, they said Ne-Yo had cut the song. I listened to it and I was excited about it. That song did well, top 5 for R&B for the single. I’m deep on working on the album right now. It was important to me that when we put the record out, we had something to celebrate the 1 year anniversary of Club Quarantine and that’s why we didn’t have an album to follow it up. It was just about putting that single out for people to have a song that they would remember during the quarantine. I’m really happy that the single did well and I am looking forward to completing this project.

AM: You’ve amassed an amazing platform and I’m sure that you are constantly wading through offers of things that you want to do. What's your process in terms of thinking about brand synergies. I loved the Band-Aid campaign that you were part of. What are you thinking of when you know that the brands are interested in D-Nice?

D: Everything that I have done has been important for the synergy to be there. I have to be mindful of a couple of things right? 1. I’m not just a DJ that’s happening right now. I do have history and I have to be respectful of my history. Everything that I participate in, you want it to resonate with the younger generation, but I am respectful of the legacy that was already built and the people that listened to my music back in the day who are still jamming to my music right now. The first project that I worked on during the quarantine was the Apple commercial and that was great because it had Oprah and all of these celebrities in there.

The 2nd campaign I worked on was for Budweiser which was based on the old commercial of “What’s Up” and people checking in on each other. So it was me, Dwyane Wade, Chris Bosh and Candace Parker. That was great!

Then I did the Ford Commercial and what made that so authentically me was that, not only was I DJing in the commercial, did the voiceover for it, I was in it – but my record from back in the day was also a tie in. I thought it was an awesome thing for people to see the evolution of me being a recording artist in 1990 and here we are in 2021 with a commercial that’s updated but still using the essence of who I am which was great.

With Band-Aid, I thought it was awesome to be a person of color and never having Band-Aids that could match our skin tone! It was great to be part of that campaign and to be able to show! But on the other side for me, to see that Corporate America and these big brands actually trust me to be part of what they’re doing and I didn’t take that lightly either.

Throughout my career, what I did was to be able to sustain in terms of how dedicated I have been to do the right thing with people. To work with Michelle Obama and to raise awareness with voter rights and voter registration. Raising money for the Apollo Theater, Breast Cancer Awareness, raising 100s of thousands for HBCUs – it’s important to always use that platform to do some good. Even with those campaigns, I always have to be part of something that wouldn’t just be a good look for me, but to be a good look for people in general.

AM: What is the best piece of business advice that you have received?

D: Honestly, it wasn’t based on any advice that one person gave me, it was based on what I felt in my heart. In the beginning of quarantine, people were offering me millions of dollars and I didn’t accept any of it and it’s because it didn’t feel good to me. It's not that I didn't want to make money, let’s be honest, I am a business man and this is my business, I am an artist. But in that moment, in those very early weeks of the quarantine, to all of a sudden monetize something right before everyone’s eyes when it was something that people needed – it didn’t feel right to me and it didn’t sit well with me. I didn’t want that on my conscious. I wanted to do something that was truly about keeping people inspired and I remember that one of my DJ friends called and he’s a huge DJ, he’s globally known. He called me and said, “hey man, this is the first time that I could actually dance with my family and I appreciate you!” I’ll never forget conversations like that and there were multiple ones like that. I knew that this was something special and all I wanted to do was to play music.

Now, it did become a business months later. We can’t deny that! But even in terms of it being a business, it was important to do things that didn’t push success into anyone’s face. It wasn’t about the money. It wasn’t about diamonds and cars – it wasn't about buying things. It was about keeping people inspired.

AM: You recently became an investor at Maison Marcel. Why did you want to enter this space and will you do anything that is outfaced with the brand?

D: I invested in it because obviously, I’m a wine drinker and I have been looking to get into the space for years. Even before working with Maison Marcel, I was a brand ambassador for Hennessey for nearly a decade of being involved with them. The natural progression would be to own your spirits company or to one day own your wine company. When the opportunity presented itself to be a part of it, I jumped on it. I was first introduced to the brand by my buddy Hassan Smith, who works with John Legend. It wasn’t even about investing, it was, “hey, would you like a glass of wine.” I enjoyed it and he was like, “I invested in this.” Then 2 years later, I became an investor. I’m not sure what we will do in terms of forward facing involvement. I didn’t want to be a spokesperson because I didn’t want the brand to be about me. I enjoy my wine, so I am always going to talk about it. I enjoy the product – so we’ll see.

AM: How do you take time for yourself when you’re not in the midst of playing music, creating music building your brand and all of the things that you do?

D: Honestly, I have to figure that out! The one thing that I am doing is spending more time with my kids. Especially now that school is back. I have 2 daughters. One graduated from law school and I have a younger daughter she’s in the 4th grade so that’s important. Other than that, I enjoy – I mean people think that I’m exhausted. There are times that I am, but I don’t feel burnt out because I truly love what I do!

AM: Your impact on this global pandemic that you gave to people and the impact on the culture throughout your career has been immense! Over the past few months, you have received a number of accolades from Webby Artist of the Year, Shine A Light Award from BET Awards, NAACP Image Awards for Entertainer of the Year and an ASCAP Voice of the Culture Award – what do you want your legacy to be?

D: That’s a tough one. You know, when I think about it, I just want people to know that it’s ok to be a nice guy, no pun attended. It’s ok to be a good guy. What’s happened my entire life over my career was not solely based on talent. It was based on being kind to people and being there for people. So when you think about Club Quarantine, none of this happens overnight. You’re talking about 35 years of relationships in the music industry. Michelle Obama wasn’t on my IG because she heard that I was DJing. That was because I made a phone call and the only reason why I could make that phone call is because I have worked with them and I have been kind to people. In that moment, that was the first time that I recognized that

people came to something because I was doing it. For decades, I was always there doing things for them. To me, it was important that I make sure that I put kindness into everything that I am doing and with one another. Hopefully, that will be part of my legacy.

AM: For #TRIBEGOALS, we talk to trailblazers in the industry and ask them who are 3 people that have influenced you to be where you are today.

D: The 1st person would be Dr. Martin Luther King Jr. for obvious reasons. Obviously, he was Black and dealt with the plight of Black people, but it was also important for him to represent human beings period and that has always been an important part of growing up for me.

The 2nd person would be Stevie Wonder. His music, the storytelling in his music and the feeling in his music has always been an important part of my growing up and even including him in my sets now. Even knowing Stevie and having dinner with him, it's been one of the highlights of my career.

The third person would be, Barack Obama. From the moment that I met him, I'll share a story. One day I was DJing an event that he was hosting, he was still President at the time and we were on Martha's Vineyard. We were in a small tent, maybe 50 people people in total were attending. I was a guest and also DJing and there was this one moment, which was in his last year of his presidency, where I saw him sitting in a corner by himself, people were dancing and I looked over at him. I remember thinking that to see someone who probably had the weight of the world on his shoulders in that very moment, but he was still able to be present with his family and friends was inspiring to see that no matter how much work you have going on in your life, it’s still important to maintain that love and respect for your family and friends. I never forgot that moment and I’m truly inspired by Barack Obama!

IG @dnice

PHOTOGRAPHY COURTESY | D-Nice

Read the OCT ISSUE #71 of Athleisure Mag and see Community is the Vibe with D-Nice in mag.

Hear DJ/Producer D-Nice on our show, #TRIBEGOALS - which is a part of Athleisure Studio, our multimedia companion podcast network! Subscribe to be notified when the episode drops. Listen on iHeartRadio, Spotify, Apple Podcasts, Amazon Music, Google Podcasts or wherever you enjoy your podcasts.

HIS SPRING EQUINOX

Obviously, the Spring has us all feeling a certain kind of way with changing temperatures, longer days and more. That's more time to take your workouts outside, run errands without worrying about the weather and eating outdoors. We sat down with menswear designer, Stan Cheung to talk about his line EYSOM, how he became a designer and how he will enjoy the upcoming Spring Equinox.

ATHLEISURE MAG: Tell us about your background and how you came to being a designer.

STAN CHEUNG: It wasn’t a conventional route. I began my career in Los Angeles, working in the executive buying program for May Department Store. Up till then, the experiences I had at the entertainment studios didn’t ignite my passions, so my mentor – who was the Dean of the Business School at USC – recommended that I pursue retail. He was right. It clicked. I fell in love with buying menswear. Back then there was a lot of autonomy in this role. You could take risks. You could be creative with buying assortments. But my experiences were cut short when Federated merged with May, and so my life took a turn and I moved to New York to work on private brands for Macys. 

New York City is where I really learned about the design world. My buying experiences in L.A. were a good fit for brand strategies in my new role. I quickly transitioned into product development after Macys saw my talent in this area. 

Working on multiple Macys’ brands led me to source factories all over the world, collaborate with them to create collections that resonated across Men’s, RTW and Children’s. I became fascinated in thinking, not only about fashion, but also about the white space and what would appeal to each brand’s end consumer.

Everyone knows New York is fast paced, which I loved. What I loved less were the long and weary winters. I longed for the L.A. sun. I came back to So Cal to take a role as creative director in the fast-fashion business. I led a design team that created collections for many of the largest U.S. retailers. In the business world of Juniors, you’re bound to create collections non-stop, and at some point you eventually burn out. That’s what happened to me. 

I took a short sabbatical to re-center. I spent a lot of time working on myself, both spiritually and physically, lots of meditation and workouts. Unable to find the right gym clothes, I decided to make them myself. With luck and good timing, I got a push through the Axe/Esquire Mentorship, and so EYSOM was born. 

AM: Tell us about EYSOM.

SC: EYSOM is truly a concept and collection that’s been brewing in my thoughts for over a decade. I’ve always been a workout fanatic. I take as much pride in my workout clothes as my “work” clothes. I found it so perplexing why it’s always so difficult to find great gym shorts. Men can find great jeans, fitted blazers, and the best dress shirts with much less effort. Why don’t the same rules apply to workout clothes?

EYSOM stands for “Exercise Your State of Mind”. The name itself is really about the journey to find balance between the body and the brain. In the logo, we used the M for Mind to reflect the sign of the heartbeat to show this connection as a symbol of feeling good — inside and out. Wellness today includes physical and spiritual wellness — we are much more conscious today of this wholeness feeling. We want integrity and totality in all that we do. 

The company really started from this emotion of wanting to offer men some thing better and different. I wanted to use really beautiful, yet technically functional fabrics. I wanted to create a line that was tailored, sporty and elegant at the same time. EYSOM is all about effortless designs that make you feel good when you put them on.
 

AM: How did it feel to have John Legend pick your brand to be included in the Axe Collective and what is the nature of this partnership?

SC: I was so honored. He’s such an amazing talent. In addition to being a style icon, he’s just an overall good guy. It was fantastic to have him be so into the brand. This encouragement gave me the extra energy to go after my vision. Had it not been for the Axe Collective, ESYOM would not have started when it did, and be where it is today.

AM: Presenting at NYFW Men’s must have been a great experience, tell us what it was like.

SC: It was such an amazing experience – it was so fast, but at that point in time, it was incredible to see the collection all come together. Now onto my third collection, it’s nice to see how the brand has evolved, but stayed true to that initial concept.

AM: You currently sell at Equinox, what's next for EYSOM?

SC: Equinox has been such a natural and organic fit. They’ve been hugely supportive of EYSOM. It has been an amazing way to expose their clients to the brand. Next for EYSOM, we are looking to organically expand in markets where there’s most interest – Europe and Asia. 

Also, I am starting to explore categories that people have been asking for. We have been asked since day one to add swimwear, including by Esquire Fashion Director Nick Sullivan. During the time the product has been in Equinox, we’ve also had a lot of requests to create a women’s line.

AM: What are the trends in menswear for this spring/summer that we can find in your line?

SC: EYSOM is always about being effortless and stylish all day, and year-round. You’ll notice our introduction into camouflage, which is a trend across all activewear, but we’ve taken a much more designer approach by playing with our signature print in a range of more sophisticated colors including sage green, brilliant navy, and red.

With the activewear trend, we also have our assortment of joggers and sweatshirts. 

AM: What are your favorite pieces in the EYSOM collection and where would we find you wearing them?

SC: Living in LA, you’ll find me wearing EYSOM about 90% of my life! I love the training shorts, because they have a tailored elegant feel that allows me to wear them in and out of the gym. I’m obsessed with the tops – usually in black, because the fabric is amazingly soft and you kind of don’t want to ever take it off.

AM: Where do you workout and what are your three favorite places to eat in NYC?

SC: I work out at Equinox obviously, but I’m also a regular at Barry’s Bootcamp because I love running. When I’m in NYC, I prefer running outdoors on the WSH or Central Park and just zoning out for miles at a time. 

I am a big food lover, especially in NYC. I think the right balance of a great workout is that you can enjoy and indulge in some great meals. My consistent go-to places would be Morimoto for sushi and Balthazar after working out in Soho. Indochine is my classic staple.

AM: With the Spring Equinox and having 12 hours of sun, how are you going to take advantage of the day?

SC: I’m obsessed with being outdoors, so I always take advantage of the LA sunshine. Hiking Runyon Canyon in the morning, enjoying the beaches of Malibu and Laguna, and of course, dining al fresco whenever I can. My favorite is The Beverly Hills Hotel or the garden at Pailhouse.

AM: What Axe Collection items are a part of your rotation?

SC: The Axe Gold Signature dry spray and skin hydrator body wash. 

Axe Gold Signature Dry Spray

Axe Gold Skin Hydrator Body Wash

Read more from the March Issue and read His Spring Equinox in mag.