CITI TASTE OF TENNIS

As we navigate the summer, there are a number of events that are always on our mind! With the US Open around the corner, Citi Taste of Tennis kicks off a series of events as well as the Grand Slam that gets everyone excited! At Citi Taste of Tennis, you're able to enjoy some of the best chefs and restaurants as well as seeing your favorite tennis players who will be playing at the US Open as well as veterans together! We've enjoyed attending over the years and look forward to attending on Aug 22nd at Gotham Hall with this year's host, Prakash Amritraj. We wanted to know more about this event as well as others that are part of Taste of Tennis. We sat down with AYS Sports Marketing CEO, Penney Lerner to get all the details.

ATHLEISURE MAG: Before we delve into this year's Citi Taste of Tennis, I wanted to know more about AYS Sports Marketing and who this producer is?

PENNY LERNER: Citi Taste of Tennis was created by AYS Sports Marketing, a woman-owned experiential marketing agency started in 1996 by mother and daughter duo, Judi and Penny Lerner.

AM: When did Taste of Tennis launch and why was this created?

PL: The principals at AYS worked with various tennis tournaments for many years and, in doing so, developed close relationships with tennis players, agents, and other industry insiders. With their fingers on pulse on the state of professional tennis, they identified an exciting and untapped opportunity. While tennis featured top-notch tournaments and A-list players, there were no high profile “off the court” events that were prominent in so many other sports. To fill this void, AYS created the Taste of Tennis in 1999.

In 2000, AYS hosted the first Taste of Tennis event in NYC headlined by Andre Agassi and celebrity chef Emeril Lagasse. The event combined food prepared by top chefs, celebrity appearances, entertainment and an Oscar's style red carpet. The event was instantly a hit among players, fans, sponsors and the media. Since then, the Taste has become a who’s who of tennis stars, culinary personalities and celebrities. Past attendees include Serena Williams, Venus Williams, Rafael Nadal, Coco Gauff, Mike Tyson, Eva Longoria, Marcus Samuelsson, Lana Del Rey, Naomi Osaka, Andy Roddick, John Legend, Chrissy Teigen, Olivia Culpo, Maria Sharapova, John McEnroe, Nick Kyrgios, Al Roker, Tamron Hall, Billie Jean King, Morimoto, Monica Seles, and many others

AM: We have attended Citi Taste of Tennis for a few years and have enjoyed them each time. In addition to NY, you have a Taste of Tennis London, Indian Wells, Washington D.C., and Miami. What do you look for when it comes to deciding on bringing a Taste of Tennis to a city as we assume that it involves doing it in tandem with a tennis match?

PL: Citi Taste of Tennis has occurred in many different cities over the past 10 years, from Melbourne to London to New York City to Toronto. We are always evaluating cities that have unique culinary offerings, have the potential for new digital content and most importantly, have tennis happening nearby!

AM: In terms of the upcoming Citi Taste of Tennis what does the calendar look like in terms of planning? Can you tell us what you are focused on when you're a year out, 6 months, 3 months, and a month away?

PL: Citi Taste of Tennis is a brand. We focus on it for 12 months of the year and are constantly evaluating new markets, rising chefs and culinary trends, up and coming tennis players, unique venues, inspiring digital content, social media, sponsorships and more. It’s a big undertaking, and we have a great team and after 24 years, hundreds of hours of digital content and 75+ events, we have a solid understanding of what the brand requires.

AM: This year, you are returning to Gotham Hall. Each year, these events blend players, fans, and cuisine. Can you tell us what we should expect this year?

PL: Guests will enjoy cuisine prepared by 20 leading chefs including Mischa Tsumura (No. 5 Best Restaurant in the World – Maido) and Antonio Bachour (World’s Best Pastry chef 2018, 2022). They will also be treated to special appearances by a number of top tennis stars including 8-Time Grand Slam Champion Andre Agassi, Qinwen Zheng (World #7) and Alexander Zverev (World #4). There will also be great food and fun promotions provided by our sponsors including Segafredo Zanetti Coffee, Scenic Cruises, Boar’s Head, Barbados Tourism Board, Liquid Death and Savas Health.

AM: Is there anything new being added to this year's event?

PL: We are producing a live cooking competition between Chef Mischa and Chef Antonio with WTA player Qinwen Zheng and ATP player Zhizhen Zhang which Andre Agassi will judge!

AM: Outside of the events associated with tennis tournaments, what does Taste of Tennis do throughout the year?

PL: Taste of Tennis started out as a 3-hour culinary event and has evolved into one of the most popular brands in pro tennis. In addition to the 3 North American events, we currently produce, Taste of Tennis is also an Official Sponsor of the Giorgio Armani Tennis Classic at Hurlingham (UK). This year, we will also have a Taste of Tennis experience at the National Bank Open (Toronto). We have a full-time staff dedicated to managing all elements of the brand including sales, culinary, digital content, production, and public relations. Suffice to say it's a year-round program.

IG @tasteoftennis

PHOTOGRAPHY COURTESY | Taste of Tennis

Read the JUL ISSUE #103 of Athleisure Mag and see CITI TASTE OF TENNIS in mag.

PICKLEBALL POWER

We were invited to Life Time at PENN 1 for an exclusive event for their VIP Pickleball event that allows us to see the unveiling of their 7 courts at this location in Midtown, NYC! The event kicked off with a conversation with the company's founder, Bahram Akradi, Founder and CEO as well as tennis icon, Andre Agassi, with 60 ATP Tour Wins, 8 Grand Slam Titles (Singles – Australian Open 1995, 2000, 2001, 2003; French Open 1999; Wimbledon 1992; US Open 1994, 1999), and Team USA Tennis Olympic Gold Medalist for the Summer Games in 1996. This tennis champ has been passionate about pickleball and won $1M and the Pickleball Slam 1 2023 with his partner Andy Roddick against John McEnroe and Michael Chang. This year, he won the $1M purse and Pickleball Slam 2 with his wife, Steffi Graf as they beat John McEnroe and Maria Sharapova.

Andre was recently announced as inaugural chair of the Life Time Pickleball and Tennis Board with the goal of expanding access, enhancing programming and building community.

In addition to the Q+A we saw both men play exhibition tournaments with JOOLA Pros Anna Bright, Collin Johns, Ben Johns, and Tyson McGuffin.

LIFE TIME: Ladies and Gentleman welcome to our VIP Pickleball Event that is launching the 7 gorgeous new pickleball courts that we have here at Lifetime Pickleball in the heart of NYC! Today, we’re also partnering with JOOLA Pickleball as they recently launched their Generation 3 line of paddles with JOOLA Pros’ Anna Bright, Collin Johns, Ben Johns, and newcomer to JOOLA, Tyson McGuffin. All of them will be joining us in just a few moments.

Before that, I’d like to introduce 2 dynamic men! An ambassador in the world of health and fitness, along with being champions of the JOOLA and Life Time brands. One of these men is the Founder and CEO of Life Time, the other, career highlights include the winner of the first ever Pickle Slam partnering with Andy Roddick, side note is that he also won 8 Grand Slams and has an Olympic Gold medal! Let’s have a round of applause for Andre Agassi and Bahram Akradi.

So Andre, pickleball, what’s the first thing that you thought when you heard that word for the first time?

ANDRE AGASSI: I thought, why that name? Then I took 15mins to just sit with it and it took about a 20min learning curve and I fell in love with it.

LT: How about you Bahram, the first time that you heard of pickleball, what went through your mind?

BAHRAM AKRADI: At first I thought that it was just a sport for very, very, very, old people.

LT: So what is this sport, who are the people that play, and now we’re here in NYC specifically, talking about pickleball. So Bahram, when you first played, you said that we had to get more of this here at Life Time. And now, Life Time is the biggest provider of pickleball courts in the country. What was your vision for pickleball at first and has it come to fruition?

BA: Yes, so, I remember playing tennis in some of our other clubs and I saw these taped lines on the courts and I found it was because people were trying to play pickleball on them. Then people just started asking for us to have courts that were specific to this game. So I thought, well if I give them courts designed for pickleball, they will stop putting tape on my pickleball courts!

So we took one club and we took 1 tennis court and make it into 4 Pickleball courts and we did that to another tennis court. So then I thought that that would be the end of that! Then once I started playing it, I did it for 2 hours and I got hooked. I started with doubles, and then I began playing singles and that’s when I saw the opportunity for this sport! I saw how all kinds of people at all kinds of levels could play. We had the opportunity to have people come here with our large facilities, we have quickly grown to become the largest owner and operator of permanent pickleball courts, topping more than 680 permanent courts nationwide (including the most in New York City with nine), and serving as a host site for multiple MLP and PPA tournaments nationwide in addition to its own Pickleball Classic. So we wanted to take a run at it and I think that we have done that!

LT: To you Andre, what about your process of being a pickleball player as well as looking at your phenomenal tennis career?

AA: First of all, I just want to know with everyone that’s here, how many of you have played pickleball? Look at all these hands – why are you asking me this question haha?

For me, what I really appreciated so quickly about it separately from inside the lines is when you’re playing tennis, you have to spend a 1-2.5 years before the game opens up to you. It’s that feeling that you’re not so concerned with what you are doing with the ball – you’re thinking of what you are trying to accomplish. With pickle, you’re able to get out there and connect quickly and there is a low point of injury involved.

Then there is the dynamics of family as my extended family as well as my wife’s who are from Germany when they come, we can all play together and we’re all different levels. I would say that we would all be out there – aunts, uncles, cousins, etc and no one had their phones out for 2 hours. The phones are on the side.

For me, what the hell can I do at this age that I can actually get better at? I mean I have gotten better at so many things in my life already – except for pickleball and I am getting better! You know, I’m a tortured perfectionist and when I think about playing pickleball versus tennis, the thrill of having to unlearn some of the sensibilities that I had as a tennis player right? But I also had to maintain some skills right? I am able to put my mind to the task and I get the reward of seeing all of that come together and I can only see this sport continuing to grow as it has. I feel that if we have X amount of people playing right now, we’ll be able to 10X that in no time at all!

LT: Andre is long on pickleball, I love that!

Now, you had mentioned that you have been playing with your family – your wife – I mean she’s major! Do you prefer playing with her or against her?

AA: I mean, she has crossed some finish lines in her life!

LT: A lot of us have significant others, spouses, that we play with so it’s always interesting to know!

AA: I like playing on her side because we are connected and that’s how you start to really understand what your partner is like and what you can and can’t do and to start morphing into their game. It’s cool to be on the same side of the net and that way you won’t feel guilty body bagging her! I mean, she has a few shots that are unique and then there are other things that don’t translate so well. She wants to play everything pretty traditionally. She’s always expressed her energy and her blood pressure through physical output so she was like a racehorse on the tennis court, but for me, my energy was always shot making when I was on the tennis court. It was about taking the ball and doing something with it.

So some things translate a lot easier when playing pickleball, but it’s fun watching her get past that first part and then seeing her get into her stride in this game. She just started playing singles after starting with doubles and you know, there’s one thing I don’t know how this sport works with someone who struggles with their knees. So she’s being careful and she has a cyst in her knee so once that thing gets drained and her knee feels good, she wants to play singles.

LT: Andre, just so you know, that was also a singles challenge right there for Bahram to play Steffani in singles. Are your kids approaching you to play pickleball or are you approaching them?

AA: Well, my kids – my son is a senior at USC and our daughter, thank God still lives with us at home as education and school wasn’t her thing. She’s artistic and does her own thing, she’ll get out there and play. My son plays baseball so when he hits something, he’s not thinking about it staying within a certain perimeter.

LT: He likes to be out there with the foul balls!

Bahram, how did you and Andre meet and what makes you excited to bringing Andre on board as the Chair for Raquet and Paddle Sports here at Life Time?

BA: We started working together 15 years ago and we continued to grow as really close friends. I have all the love and admiration for his intelligence and athleticism. I have always loved Andre and I have always hoped that when the right time came, that we would be able to partner together and to do something good that would be for the greater good. Life Time is the largest provider of pickleball and we wanted to be able to continue to deliver and offer tennis and pickleball and there was no better person that I could imagine to be the chair of our tennis and pickleball board. With his vision, his insight and I called him and asked what he thought about this. When he told me about his vision and how it would utilize our platform, it was a no-brainer for me.

LT: Andre, we are approaching the 30th Anniversary of you winning your very first US Open. What kind of memories does that bring back for you?

AA: Well, I had hair.

LT: Where were we then? Was it touching your shirt?

AA: The hair was going past the shirt!

You know, it’s such a profound place in my professional journey as well as in my personal journey. You guys not only watched me grow up, you helped me grow up. You really did. I was 18 years old playing Jimmy Connors at night giving him the beating that he deserved! Someone yelled out, “Jimmy, he’s a bum, you’re a legend!” and I remember thinking that I got the legend part, but what? Then fast forward and I got into something that I had done my whole life in front of those people and then down the road after my journey, saying goodbye when I finally retired.

LT: Well I mean, we have an exhibition coming up shortly today!

AA: Yeah, I was told about that! I’m ready!

LT: On that note, let’s bring in our 4 JOOLA Pros, Anna Bright, Collin Johns, Ben Johns, and JOOLA newcomer, Tyson McGuffin! Come on down here! So we’re going to ask our pros a few questions right now so that we can get to know them a little better and then we will head down to the Life Time Pickleball courts as we have a a whole stadium court set up. I wonder if you thought about that this morning Andre?

AA: Ok, I’ m nervous enough!

LT: I mean, it’s almost like a US Open crowd!

So starting off with Anna since you have a microphone in your hand, what excites you the most about pickleball?

ANNA BRIGHT: I think you know, it’s so cool that everybody is here to experience the joy of pickleball and to see us and to watch it! What I love most is the growth of it and not knowing where the sport is going to take us! When I first started playing 2 and a half years ago, I never thought that I would be here in NYC to play a tournament here to meet people and to talk about this game! There’s on way to really know how this game will look in a year or 2 years especially since you have the Pro level and I feel like we’re always kind of being pulled around on a chain by the powers that be, but it’s crazy to see the growth of the amateur game and I hope that we will be back here next year and will need more seating! I’m kind of excited and I don’t even know for what specifically, but I can’t wait to see where it goes in the next few years.

LT: Bright future, Anna Bright! Hopefully we will need more seating and have more people in here next year.

Tyson, I’ve watched you drill on the courts and a 2 hour session turns into a 3 hour session and I think that your T-shirts were more wet than is humanly possible. What are you working on to improve your pickleball game? More specifically, to beat these 3 people around you actually and to beat up on Mr. Agassi today?

TYSON MCGUFFIN: Yeah I think that for me, I have lost some top matches this year. So I think that walking in and raising the level mentally and being a little tougher in those moments. I think that at the highest level, we are all really talented and it’s just about that when the going gets tough and your back is against the wall, you just have to mentally lock in and dial in. I want to say thank you New York and let’s go New York Knicks!

LT: Collin, you’re a professional pickleball player. There was a time when you were not a professional pickleball player.

What advice would you give to somebody that is trying to be a professional pickleball player or what's one thing that was really integral in your path as you went Pro?

COLLIN JOHNS: Um, being Ben’s brother probably is a good start. The tennis journey, I did that for many years and then coming over to pickleball, I think that that just let me witness that I was playing a different sport. There are certain things that are going to help you as background significantly, but there are other things that you have to learn how to change. If you look at the players that have had the most success, especially relatively rapidly – they are very open to learning the game and that was really good for me. It was certainly a credit to the guy on my left that helped me along the way. But, the event today and one I did yesterday, it’s just amazing to see where the sport has grown since I started playing. I’m very excited about being here today.

LT: Speaking of the guy to your left, Ben, you’re the middle of 7 children! What was it like growing up? Was it constant sports and competition of those 7 kids? Who was the most competitive?

BEN JOHNS: Yeah, I grew up as 1 of 7 kids, but also 1 of the 2 boys as we have 5 sisters so it was primarily just sports with this guy. Pickleball is the only thing that I ever won. So, I’m really just taking my sweet time with it! He is 6 years older and it was very competitive. So when you have someone that much older than you, you just get used to losing at everything! But it was a great upbringing and I wouldn’t do it over in any other way. I was very grateful and it all led me here!

IG @bahram.akradi

@lifetime.life

@agassi

@annabright.pb

@benjohns_pb

@collinjohns_pb

@tysonmcguffin

PHOTOGRAPHY COURTESY | Life Time

Read the MAY ISSUE #101 of Athleisure Mag and see PICKLEBALL POWER in mag.

FOR THE LOVE OF THE GAME WITH SOFIA KENIN

The summer has a number of events that are on our calendar whether we're there in person or watching it on TV. The US Open happens to be one of those events that we enjoy here in NY as well as attending events around it from the Taste of Tennis and a series of media events - it's always an exciting time to see the best in the sport.

We're excited for this month's cover, Sofia Kenin who has 5 WTA Singles Titles, 2 WTA Doubles Titles, WTA 4th ranked as well as the Reigning WTA Player of the Year! With a Grand Slam under her belt as the 2020 Australian Open Champion and making the finals at the French Open last year, we are excited to see how she continues to rock it in the sport! We talk about how she got into the sport, preparing for tournaments and how she takes time to enjoy the journey when traveling around the world to play as well as taking it all in as a tourist.

ATHLEISURE MAG: When did you fall in love with tennis and at what point did you realize that you wanted to go pro?

SOFIA KENIN: I fell in love with tennis at a very young age. I started playing tennis at the age of 5 and I was watching all of these pros and I was really looking up to them. I was like, around 6 years old and that’s when my dad took me to the Miami Open and that was the video that was going all around you know, when Kim Clijsters took me all around the site and of course, I was really excited since I was such a young girl at the time to see the press conferences, to be walking around and looking at the stadium. That’s when I knew that I wanted to be a professional tennis player. I just had a big dream.

AM: What is it about the sport that draws you to it?

SK: Everything about tennis is such a great sport! It’s physical and it’s a great mental sport where you have to have toughness to play it. Of course, you get to travel around the world to see so many beautiful countries, you stay at the best hotels, the food of course, going out - of course when there wasn’t a bubble and you could explore the city. Of course, there are all the opportunities that come with it and the competition as well! You’re able to do sports interviews, you have a team around you for the matches and when you walk on the court, it’s up to you so that you can compete and leave it all out there.

AM: Our readers, and ourselves included, love watching tennis because it is fun to see our favorites traveling around the world. When it comes to training and prep, can you walk us through what a day or a week looks like in terms of practicing and working out due to an upcoming tournament?

SK: I typically practice tennis twice a day 1 and a half hour practice sessions and after that, of course lunch and recovery with some of my KT Tape. Then, I’m back with my trainer for another couple of hours and recovery is very important in my daily life. I have to maintain a good recovery so that I can do my best during the training week and upcoming tournaments.

AM: What are your go-to workouts that you do that optimize you in tennis?

SK: Sprints, drills, agility, core – a little bit of that. Of course, weights in the gym.

AM: In terms of the tennis season, when does it start and end for you?

SK: Well of course, everything has changed with the whole pandemic! Typically, the tournaments start in January in Australia which has big travel days and everything which is where I won Australia! Of course, there are all those tournaments after that and it finishes off in Asia in the fall. But the end of the season this year, will be in Indian Wells which I can’t complain because I love Indian Wells – but we usually finish our season in Asia.

AM: What is your off season like? What do you do during that time? Are you still training or do you take time for yourself to realign everything?

SK: Of course, there is a lot of training and that’s when you have to build up physically and mentally and you do have to find some downtime. It’s not all about tennis, you’re traveling on the weeks and you obviously want to have some downtime to just go hang out with my friends, some time with my family, to go to the beach, to do some shopping! I love being able to hang out in the sun and to have time in the water and to be able to work on my tan as I can’t really do that all year. So I have about a month or so to get that tan and I need to use that time.

AM: It’s always fun to see singles and doubles matches because it’s interesting to see how a player has these different dynamics when playing each one. When you’re playing, is there a different approach to when you’re playing a singles match versus doubles?

SK: Of course, singles you’re kind of on your own and the court is wide open as you need to be able to move around a lot. But doubles, you’re with your partner and it’s my friends and you’re having a good time, you don’t have to be as serious as you do for singles, but of course you still want to be able to do well. Doubles requires that you have to have a really good connection with your partner and really good hands at the net, because both players are tough and you know that they have really good hands at the net. They know how to do I-formation. You can tell the difference between a doubles player and those that just want to have fun and play which would be me. It’s fun playing doubles, I like it!

AM: It’s funny because when I worked at Lacoste HQ, our department would play tennis in the summers as a fun way to connect. I wasn’t concerned about the singles play, I was ok with that – I’m not a professional by any means, but the doubles! I always ways wondered how people were able to play this as I was always anxious about where I was standing and where my partner was, it was terrifying!

SK: It can be scary sometimes especially when the ball is coming to the net and then you’re like, “oh my God, am I going to get hit in the face?”

AM: Seriously!

SK: Right, nowadays, you hit the ball around as you’d rather hit it out, then hit your opponents.

AM: Over the past 18 months, we’ve interviewed a number of athletes and recording artists about how they were able to be creative or still active in their sport during the pandemic. We found that many of them had really creative ways that they were able to stay in shape. Did you have anything like that for last year that you had to navigate due to not being able to access certain courts or things like that?

SK: Of course! It was really difficult for everyone! We were traveling and had safe bubbles when we were participating in our tournaments as we could only go to the hotel and straight to the tournament site. Obviously, that was not the most fun thing, but ok – that’s what we had to do. It’s hard to be on the road for weeks and months at a time without being able to walk or to explore the beautiful city or Mother Nature.

Over time, I have learned that small things have been working for me. I started a new TV show that I enjoy watching and I had a few, but I started watching Keeping Up with the Kardashians or I would play some music on Spotify.

AM: Even with last year being such a tough year for so many of us in various ways, you were literally killing it! You won the Australian Open, you were a finalist at the French Open – what was it like to have that kind of achievement taking place?

SK: It was absolutely amazing and I could never describe those moments. It was the highlight of my career. It has been a dream of mine to win a Grand Slam and I was completely speechless when I won. A few tournaments that happened after that, I didn’t win, but I am only human and it happens to everyone. When you win a Grand Slam, it’s exciting and you feel a lot of pressure after that and the expectations of those from the outside and I was able to somehow find myself back and I was able to close off the year as a French Open finalist! It was nice and I was happy for the way that I was able to come back, play tennis and to be able to prove to myself that I won a Grand Slam and that it wasn’t by accident. Unfortunately, I wish that I had won the French Open, but I got to the finals and not too many people can say that. I just hope that I can continue and that I will have many more Grand Slams under my belt.

AM: For sure, I mean your stats and what you have accomplished is really phenomenal. Being ranked 4th in the WTA, being the top American in singles – that is such an amazing feat to have! What are your goals for the remainder of the season or what you’re looking forward to in terms of next year.

SK: Number 1 is to stay healthy. We always downplay it and we look at tennis, tennis, but health is #1 and you can’t buy it. With all of these tournaments being back-to-back, players can have injuries right now. It’s a great part of the season because we’re back in North America and playing in front of the US fans and I’m excited to be able to compete and to get back into my matches and hopefully continue to make more memories and getting more into the spotlight, I guess!

AM: With the remainder of the season, do you have a favorite upcoming tournament that is always your favorite to go into?

SK: I like all of them, but I’m obviously looking forward to the US Open. I love the fans, I love NYC and I love being there. I look I look forward to after the pandemic being able to enjoy seeing the city, being able to walk down 5th Ave and to see all of the people and the beautiful city.

AM: When you’re looking at your IG, of course we know you’re focused on your game, but it’s cool to see you enjoying being a tourist in the city that you’re competing in! What are your 3 favorite cities that you love to be in whether you’re shopping or eating?

SK: Thank you for saying that I’m a tourist, because I love being that and when you’re shopping, you can never go wrong in Paris, Rome or NY, it’s one of the most beautiful cities. You can do really great shopping there as they are my favorites and they have the best food!

AM: We love talking about a number of verticals from sports, travel etc. As the Style Director and fashion stylist, fashion and personal style are of interest to me as well as Athleisure Mag! I love the bold personal statements that you have made in your looks. How would you define your personal style?

SK: I think fashion is super fun and I enjoy it! I have always wanted to be a fashion designer, maybe not drawing as I don’t have the best hands for that, but being able to put pieces together as a fashion stylist. I’m easy going. I like nice dresses, I like casual wear and of course I’m not afraid to wear colors or designs. I wear a little bit of everything. Of course, I like to wear the nice top designers and I try to shop there nowadays – not trying to be spoiled or anything, but I do like keeping up with the fashion.

AM: We know you’re sponsored by FILA and in looking at your looks from last season, I love the Heritage Collection (Fall Heritage Dress) that you wore as well as Mad For Plaid (Print Racer Tank and Plaid Flared Skirt), what does it mean to have them as a sponsor and do you foresee designing a capsule collection with them?

SK: First of all, I really love the Heritage Collection as well! It’s such a great and prestigious brand and I really love that they have done such a great job in designing my clothes and we have such a great relationship. I’m really lucky to have them as my sponsors. They are super supportive of me and have always been there for me and have allowed me to be my authentic self. They also have great lifestyle clothes as well which I have obviously been asking for them to send me some outfits and shoes. It fits with my style and it’s great working with them. Once I start getting back and playing better, there is an option where maybe I can design something of my own! But right now, I enjoy what we’re doing now and maybe after my tennis career, down the road, I could be a fashion stylist or something of that nature as fashion can always come back!

AM: We talked a bit earlier about KT Tape. Why do you feel there was such a synergy between you and the brand and that it made sense for them to be a sponsor for you?

SK: It’s a great product for recovery and many people don’t realize how important recovery is. As a professional athlete, I believe that KT Tape as a brand and a company is one that fits authentically into my life. I love using products such as KT Tape Cold Massage Roller and the KT Recovery+ Pain Relief Gel Roll-On. I’m super proud to be part of that brand.

AM: Couldn’t agree more. We find when we’re at photoshoots, press junkets, media events, attending NY Fashion Week and music festivals, their KT Performance+ Blister Treatment Patch and BFF Blister Prevention Tape is something that the team enjoys using so we can continue to stay on our feet and do the job that we need to do!

You have such a passion for the sport, do you do anything to give of your time to assist the community or to work with kids that are drawn to tennis?

SK: I love being an inspiration to kids and the younger generation as I know that they look up to me. I participate in a number of activities in every tournament which I’m invited to. I love doing that. It’s a bit early in my career and a lot of players have their foundations and I help them in whatever way that I can.

AM: You’re currently the WTA Player of the Year. What do you want your legacy to be in this sport?

SK: Well I just want to keep playing and continue to enjoy myself. I want to win more Grand Slam titles. I’m 22 years old so I haven’t thought about my legacy, but I definitely want to be a role model to young girls that want to be a tennis player one day. I want them to remember my name and remember me as I have looked up to Serena Williams, Roger Federer, Rafael Nadal, Anna Kournikova, Maria Sharapova – everyone that I have looked up to. They inspired me and I want to be someone like that for those coming up. I’d love to be an icon and maybe be the next Serena Williams, but maybe let me get a few more Grand Slams or be like the 3 GOATS Roger Federer, Rafael Nadal and Novak Djokovic who have all won 20 Grand Slams which is pretty incredible! If it’s possible, I will take it!

AM: You're still in your season so when you’re not on the court, how do you take time for yourself?

SK: Of course shopping because I love it and I’m crazy about it! I love to have dinner with my friends and family, going to the beach or I can stay in bed all day and just watch Netflix and Hulu and just relax!

IG @Sofia.Kenin

PHOTOS COURTESY | Front Cover, PG 21 + 22 KT TAPE | PG 16 -18, 25 + Back Cover Sofia Kenin |

Read the JUL ISSUE #67 of Athleisure Mag and see For the Love of the Game with Sofia Kenin in mag.

CATCHING WAVES WITH COCO HO

We've always enjoyed watching surfing as athletes catch each of the waves and make maneuvers that push space and time. We had the chance to catch up with Coco Ho a few weeks after her recent performance at World Surf League in California. As a member of the Hawaiian surfing dynasty family, her lineage includes her late uncle Derek Ho, who was the first Native Hawaiian to win the world championship at the age of 29. Her father, Michael Ho also grew the sport by winning the Hawaiian Triple Crown, The Duke Classic, The World Cup and the 1982 Pipe Masters. Her brother, Mason Ho is also a pro surfer.

We caught up with Coco from Oahu's North Shore to talk about her effortless style at 5'2", her focus on growing her empire within and outside of the sport as well as her passion for the ocean.

ATHLEISURE MAG: We’re excited to have you in this month’s issue. We actually saw you at the World Surf League’s a few weeks back in California. You come from this amazing Hawaiian surfing dynasty with your dad being Michael Ho, your uncle Derek Ho and your brother, Mason Ho. What was the moment when you realized that you wanted to join surfing as well and then to compete professionally?

COCO HO: I probably didn’t recognize it until I was about 8 or 9 and I was already surfing because that’s what you do when you’re growing up in Hawaii. I was surfing with my brother after school and then all of a sudden, I recognized their power and then got super consumed into the sport and their accomplishments. I kind of already drew parallels and said, “I want to go to Australia with them” and I definitely used them as my mirror of what I wanted to be.

AM: That’s insane to be so young and to know at that moment. Do you remember the first time that you were on a surf board? Was it strange for you or because you were seeing all of these people surf, that you just felt like, “yeah this is what we do?”

CH: My dad played it so cool with us when we were kids. He was so consumed in his career so it wasn’t a focused effort on us. It became a natural thing. Thankfully, I had a big brother where I was able to follow his lead and that’s kind of how I learned how to surf – just with Mason. And then, once my dad kind of paused and looked, he was like, “wait, my kids really like it.” He started giving us his time and his tips. It was never from him like, I’m surfing and I need to make sure that my kids are surfing too.” It was very natural and I think that that’s why it was so successful.

AM: Wow, that’s really cool and because of the accolades that you have received and the way that you have been able to dominate in the sport, what is the legacy that you want to leave behind in terms of surfing?

CH: I think that the most important thing is that our family just oozes the love of the sport. It’s a true passion with my dad and with Derek who were over 50 and still surfing – the best that they have ever surfed in their lives. So I think it’s definitely about a pure love for surfing and obviously, Mason and I are coming in as more of a lineage to show and draw inspiration from family, friends and cousins. It’s just a really tight bond and strong love for the sport and for each other.

AM: How would you define your surfing style?

CH: I would describe it as definitely effortless. I don’t mean for it to look effortless, but sometimes I wish it wasn’t ha. As a competitor, you need to show that grit and grunt. So a little effortless, but hopefully very strong and graceful.

AM: You do make it look so effortless and as someone who is surfing competitively, how does one go about winning this sport? Many of our readers know this sport and have seen it, but how do you accrue points and how do you know when you have won versus someone else?

CH: Yeah, I think it’s pretty broad. Speed, power and flow are a big part of that and wave maneuvers are another part as well. Wow factor is huge too. It’s pretty vague and can be anything. In my career, I have noticed that being a little smaller and sometimes making it look too easy or that I’m not trying, but I’m technically doing harder things – it’s kind of been my downfall as it’s not being recognized in terms of what I’m doing. So I’ve been learning that and just to make everything look bigger because I am only 5’2”. So that’s why on certain beaches with bigger waves, from girls that are larger then me, it may look like their maneuvers are more powerful as they are bigger then me. But I am exerting the same power and technical ability.

AM: We don’t know if we’re using the right terminology, but when we’re watching you surf through what looks like a water tunnel, how does it feel? Is it like time stops – what is going on for you when you’re in that moment?

CH: Oh yeah that’s the barrel and it’s TOTALLY a water tunnel! It’s like a silent/loud moment where time definitely does stop and it’s just the best feeling in surfing hands down. It feels like slow motion.

AM: What is the surf season like typically? Is it a year round sport because you can go to other locations and then obviously as we’re all dealing with this COVID-19 situation, are there upcoming events that you are training for that we can keep an eye out for?

CH: Surfing is 100% a year around sport. I have never actually experienced a break ever in my life until I started dating a snowboarder and I was so confused how he could take the summer off and I was like, “you can’t snowboard for a month or two?” That was like foreign to me! We have so many elements with our sport like paddling and those are things that you kind of lose if you take a month off, but in the same sense, I found that there are a lot of positives to taking even a week off. You come back so fresh and excited. It’s year around and in Hawaii, you don’t even have to leave the island and you’re going to get waves – year around. I know that some places it’s hard for them to be year around, but everyone can travel and that’s what makes it so beautiful. During COVID-19. I never stopped, I never stopped training because I wanted to be at my best, I can still film and I can always still work. Through COVID-19. I never felt any less motivation because we’re always filming. My brother is a very big YouTuber so I hopped into a lot of his projects which is very nice because I’m kind of more the competitor and he’s the free surfer guy. It’s cool to be able to experience his world.

AM: Do you have certain workouts that you do that benefit you in the sport of surfing?

CH: Definitely. Nothing beats practice in the water. I definitely learned that after my knee injury that it is also important to maintain everything that supports the knees. I train with my boyfriend’s Olympic coach and we have been doing that on Zoom since April 1st about 2-3 times a week so it has been very beneficial for me. He changes it up and does things for my core, my legs. I think that I’m strong in my shoulders and then we will do something and I’m like woah – what is that? It’s good to do everything for surfing because we paddle and we hit it all – core, back.

AM: You also have your own fragrance line, Pirette Beach. Tell us more about this and why did you want to launch this?

CH: This is such a fun project. The flagship scent already existed before I became a part of the brand and it’s interesting because I already had it and loved it. It was in my purse and I had already gotten it as a gift. Years later, the brand was doing so well without marketing and a large team as ours is skeletal. I became a co-owner and it's awesome. It came at such a good time and I was already looking at other options in surfing besides the jersey and fashion was obviously one of them. But beauty and taking care of our skin was top notch. It fell into my lap and now it’s my baby!

AM: Last year, you became the Global Footwear Ambassador for REEF. So what is it about the brand that you felt was synergistic with you and what does this partnership look like?

CH: My thing about REEF is obviously the legacy that we have had with my late uncle Derek who was on REEF as a World Champ. So obviously, that was special to me. My brother is also a part of the team. Moving forward, it’s still such a lifestyle beach brand that represents surfing and this lifestyle so well and actually represents it the best! I want to make sure that everything that I represent is the best and having REEF and Pirette Beach doing that is important to me.

AM: You have been directing people to shop from your REEF picks. What is it about the assortment of shoes that you’re highlighting and want people to get that you embrace?

CH: My 3 choices involved my goal of traveling. You can’t really bring everything and look cute at night or be at the beach. My whole goal was to make it easy and to look cute for every time of day that you’re booked. I did a casual white slide that can go from the morning heading out to the beach to at night with a cute top and a cute skirt. I tried to make everything look day to night. My favorite was a wedge platform and it kind of spiced every outfit up. Sometimes, you feel weird to dress up and I love that this shoe did that so casually and cute.

AM: How do you give back to the surfing community?

CH: I have done a lot of things in the past with the Boys & Girls Community in Hawaii. That was a lot of fun. You can surf, chat and I think giving time is the most important thing. As a little girl, I liked to be able to go and to look at my heroes, touch them and I was fortunate to be able to do that. I was under the reign of a lot of the older pro surfers. So that was my goal with the Boy & Girls Club to sit in their classrooms and to interact with them. Let them ask questions, teach me games they want to play and let their goals and dreams spiral and blossom as they hang out with me.

Lately, with all of the ways of the world and where it’s going, I have been involved with Surfrider Foundation and trying to use my platform to help the environment, awareness and it’s such a crazy time. I thought we were doing so well and now we need to circle it all back.

AM: That’s awesome. We love Surfrider Foundation’s Long Beach chapter with their initiatives to clean up the beach and to get people involved.

CH: They are so consistent!

AM: For our changemakers, we know that you inspire a number of people within and outside of your sport. We always like knowing who are 3 people that have gotten you to where you are in life?

CH: I have my family as I have explained! I think the pro surfer women that I have gotten to know and love and admire since I was 10 years old is Rochelle Ballard and Megan Abubo. They gave me that model to hang out with the generation below me and to be there and present with them. That’s how I am now here in the North Shore. I hang out with every little girl. They have done a huge number on who I am today.

Thinking huge, Beyoncé. She’s been such an inspiration in terms of how to structure your career, be vulnerable, be honest and that’s what gets people to be able to believe in you and to know who your are.

I've been obsessed with her since I was 16. I have mimicked and copied how she has gone about dropping her collections or a cool interview. I model a lot of my big career goals and interviews off of her.

Lastly, I would say, Maria Sharapova and I would say that when I was 17, I realized that she showed how you could be so strong and yet feminine. That you could also do a number of things in terms of collaboration, fashion etc. That you don’t have to be ashamed to wear heels and that you can be a bad ass athlete and still into fashion.

IG @xococoho

Hear Pro Surfer, Coco Ho on our show, #TRIBEGOALS - which is a part of Athleisure Studio, our multi-media podcast network! Make sure to subscribe to find out when the episode drops. You can hear it on Spotify, Apple Podcasts, Google Podcasts and wherever you enjoy listening to your favorite podcast.

Read Athleisure Mag’s Sept Issue #57 and see Catching Waves with Coco Ho in mag.