INSPIRING WOMEN | GORJANA REIDEL

International Women's Day, International Women's Week and Women's Month are moments to celebrate and empower women who continue to push the envelope by being present and taking charge in the areas that they reside in around the world. It's also a time to reflect and assist those should also lend their voice to this effort. We caught up with the co-founder of gorjana, Gorjana Reidel who is known for her accessible and fine jewelry line that oozes SoCal cool girl style and has been worn by a number of celebrities and those in the know. We wanted to find out about how she created this brand, pieces we should have in our collections and the capsule collection that she has with her sister, Iva Pawling, co-founder of Richer Poorer.

ATHLEISURE MAG: I have been a fan of your brand for a number of years. As a celebrity fashion stylist and accessory expert, I like the aesthetic that you have brought into the jewelry industry. What led you to want to launch this jewelry brand?

GORJANA REIDEL: My childhood home in Serbia was extremely creative and that “DIY” attitude had a lasting impact on me. When I went to college, I knew I wanted to continue to channel that creativity in fashion. Although I studied marketing in college, I landed an internship in cosmetics at Neiman Marcus. After I graduated, I worked as an assistant manager in the jewelry department and that’s where I discovered my passion for jewelry design. I fell in love with jewelry because it’s intimate and timeless. You can wear a piece of jewelry every day and it eventually becomes a part of you.

AM: You and your husband created and are co-founders of this brand, and you are the Chief Creative Officer, what is your day-to-day like?

GR: Every day is different - which keeps it fun and exciting. From design ideation to product meetings….

AM: How do you go about getting inspiration for your jewelry line?

GR: I am really influenced by the Southern California lifestyle and the more relaxed vibe. I get inspired from different things all the time. It could be a cool shape I see, or I will look at something I want to wear and come up with the perfect jewelry piece to complete the look.

AM: Who is the gorjana woman?

GR: There really isn’t one type of woman - we see women from their 20s to late 50s or 60s wearing our jewelry. Our collections are timeless and so versatile - from chains to charms and daintier styles in our fine collection there truly is something for everyone.

AM: What is your process in terms of designing and creating new collections?

GR: This is always a fun process and never really the same. Sometimes we get inspired by a certain gemstone, sometimes it's a fun outfit we want to accessorize or a cool pattern we see and want to incorporate into a design. The process is never the same but that's what keeps us motivated and creative.

AM: How much does Laguna Beach play into your designs?

GR: I am always inspired but the beauty around me and Laguna is certainly one of the most beautiful places in the world. It’s so eclectic and so authentic. There’s a sense of community. I obviously love the beach and the whole topography of Laguna. We live up on a hill. I see the water every day. It’s just one of the most beautiful places I’ve ever been to.

AM: I’ve always loved the fact that your pieces are meant for layering – for those that may not do this, what should they keep in mind when doing this?

GR: Honestly, the more the merrier when it comes to layering…but I do feel like you should wear the jewelry, the jewelry shouldn’t wear you! Start with a couple of simple, classic pieces like our Parker or Venice Necklace and build your layered look to make it your own. We have some beautiful, daintier styles in our Fine Collection - including cool diamonds and 14k solid gold. I love to mix and match all of our styles to create the perfect neck mess!

AM: What are 3 pieces that you’re excited about in the line right now that we should consider including into our personal collections?

GR: We just launched our first fine signet ring with pavé diamonds - I love adding it to my everyday stack, it adds serious shine. I also love layering our Diamond Evil Eye Necklace and Parker Mini Layering Set.

AM: We know that the Tuscon Gem Show just took place a few weeks back, are there gemstones or other materials that you have yet to include in the line that you’re thinking about for future collections?

GR: We only source large gemstones for our stores at the Tucson Gem Show. They have such a wonderful grouping of vendors and some really unique items. In terms of future collections, we are really into exploring precious gemstone options for our fine collection.

AM: We’ve visited your stores here in NY and in DC. With nearly 30 stores, what is the ambiance that you bring into your locations and are there additional locations/cities that you will launch this year?

GR: Each store has a cool, quintessentially Californian vibe and a clean backdrop to highlight the jewelry. Guests are meant to feel as if they’re walking into a welcoming, coastal bungalow in our hometown of Laguna Beach, California. We are excited to open stores in Portland Oregon, and Nashville next month with Carlsbad, Houston, Philadelphia, and Studio City to follow in Q2.

AM: You and your sister created a capsule collaboration for International Women’s Day between gorjana and Richer Poorer. Can you tell me more about what is in the capsule and why you came together to create this?

GR: As female entrepreneurs, we know first-hand that entering the business world can be difficult. In doing this collaboration we are determined to provide support for those who are just starting out. In true collaborative nature, I worked with Iva to create a tank top with the perfect necklace neckline, and Iva pushed me to create a necklace to symbolize our individuality and showcase our bond. The capsule includes the necklace, tank top and then an option to purchase as a bundle with both pieces.

AM: Being a co-founder of Athleisure Mag, we love sharing stories of those that are empowered who make their mark in the world. How important is it for women to be inspired and encouraged to start their own businesses?

GR: I could name a thousand reasons why women should be inspired to start their own businesses. One reason that sticks out is to ensure diversity and balance across businesses. Genders from all different backgrounds bring their own unique perspective to the table and having a healthy mixture is highly effective - we’ve found - at continuing to have a well-rounded outlook on where the business goes next. Jason and I run the company together, and being a male/female team, we truly balance each other out with our differing opinions and viewpoints. All perspectives have value and when you truly listen to incorporate each other into decision making, it can only help to better capture your target customer and grow your business.

AM: 100% of the sales from this capsule collection will be donated to Dress for Success. Why did you want funds to go there?

GR: We always try to inspire others to follow their dreams, and hope that by donating 100% of proceeds, we can help those dreams go a little further. Giving back has always been of major interest to us personally, and both gorjana and Richer Poorer. We are proud and honored to support charitable organizations and communities large and small, nationwide.

AM: Will there be future collaborations of this nature between you and your sister?

GR: I hope so! We had so much fun working together on this.

AM: How do you take time for yourself when you want to make sure that you have the reset that you need?

GR: I love spending time with my family - going on hikes, going to the beach or being out on our boat.

IG @gorjana

PHOTOGRAPHY COURTESY | Gorjana Reidel

Read the APR ISSUE #76 of Athleisure Mag and see INSPIRING WOMEN | Gorjana Reidel in mag.

DISCOVERY OF POWER WITH LO BOSWORTH

We first learned about Lo Bosworth as one of the cast members of MTV's Laguna Beach as we were introduced to a friendship group in Orange County of young people that navigated the transition between high school and college. We continued on with her and other members as they navigated adulting post college in The Hills. Lo was always a grounded member of this friend group who we would learn after these succeful reality shows that she had a passion for wellness and would become the founder and CEO of Love Wellness which focuses on self-care with a focus on body positivity and science. We catch up with Lo to talk about her brand, partnership with Baileys and how she takes time for herself.

ATHLEISURE MAG: When you were on The Hills, there wasn’t programming that focused on adulting in that way. The show also laid the foundation for a formula that we look for in these shows from friendship groups, getting to know main character’s facets of life, introducing audiences to popular boutiques/restaurants and designers that are being worn – which is standard now. What does it mean to you that you participated in a show that laid this groundwork and what did you learn by being involved in these shows?

LO BOSWORTH: I learned the power of my own voice and community. I'm so fortunate to have been given the opportunity to connect with an audience on a large scale and have always tried to do my best with the opportunities given to me.

AM: Back in 2019, we attended a fitness event that Love Wellness hosted. I was drawn to the packaging and your messaging. What led you to creating this self-care brand and what role does self-care play in your life?

LB: I became more interested in health and wellness when I dealt with a few health setbacks in both 2014 and 2019. Going through these challenging moments forced me to focus on my well-being, search for alternatives, and when I was able to heal, I was inspired to share my journey able to heal, I was inspired to share my journey through the founding of Love Wellness.

AM: What products can we find at Love Wellness?

LB: We make everything from vaginal suppositories to de-bloating supplements. Our total body care products for women are made with clean ingredients, are innovative and trendsetting, and give women the real results they're looking for from a wellness company.

AM: You guys just launched probiotics – tell us more about this.

LB: Our recent probiotics launch was actually an expansion of this product category at Love Wellness. One of our original products, Good Girl Probiotics, launched 5 years ago with a focus on improving vaginal and urinary tract health with the use of diverse live bacteria strains organic to the vagina. After closing in on selling one million units of Good Girl Probiotics, we made the decision to expand our probiotics category to focus on other microbiomes in and on the body. Our new best-sellers include Clear Skin Probiotics for reducing the number of acne pimples on the skin, and Gut Feelings Probiotics which is a pre-probiotic blend that helps support overall gut health and immunity.

AM: What are you currently working on whether it’s with Love Wellness or outside of it?

LB: I'm the founder and CEO of Love Wellness and operate my business full-time everyday alongside my excellent team in New York City. My primary focus is helping women discover our innovating products, education, and community.

AM: As we’re all continuing to venture out after the past 19 months that we have endured, it seems like every opportunity to celebrate whether solo or in small groups is a must! How can we host the appropriate end of summer party or kick off to the fall?

LB: Aside from putting together a fun group and great spread of food, Baileys Deliciously Light is one of my secrets to entertaining at home. Baileys Deliciously Light is a delicious and versatile treat that can be enjoyed so many ways including over ice, chilled, in a smoothie or with hot, iced or whipped coffee so there’s truly something for everyone!

AM: Why did you want to partner with Baileys Deliciously Light?

LB: I always make sure to partner with brands that represent my lifestyle. Baileys Deliciously Light gives me a chance to treat myself to a delicious cocktail or baked good, and it’s also made with 40% less sugar and 40% less calories than Baileys Original Irish Cream so it gives me the balance I always look for in my life!

AM: We’re all enjoying that transition into fall weather and in many cases, that also means our cocktails take this journey as well! What’s your go to fall cocktail that we should think about including into our rotation?

LB: I love experimenting in the kitchen and making new things for me and my friends to try. Baileys Deliciously Light is a delicious and versatile treat that can be enjoyed in a variety of ways – but my favorite is including it in hot and iced coffee drinks or even espresso martinis. One of my favorite cocktails to make this season is the Baileys Frothy Coffee – it’s made with Baileys Deliciously Light, espresso and frothy milk. It’s the perfect, simple fall drink that’s a major crowd pleaser.

BAILEYS FROTHY COFFEE

Ingredients

2.5 oz Baileys Deliciously Light

2 oz Espresso

2/3 Cup Frothy Milk

Preparation

1. Combine Baileys Deliciously Light and espresso into a coffee mug.

2. Heat up milk and blend/whip until frothy.

3. Top coffee and enjoy!

AM: When you’re not running your business or taking on a project, how do you take time for yourself?

LB: I take baths, eat amazing meals at my favorite restaurants in New York City, and spend quality time walking my neighborhood with friends.

IG @LoBosworth

PHOTOGRAPHY | Baileys Deliciously Light

Read the SEP ISSUE #70 of Athleisure Mag and see Discover of Power with Lo Bosworth in mag.

THE HILLS ARE ALIVE WITH WHITNEY PORT

We fell in love with Whitney Port during her days on The Hills as well as The City on MTV! We watched the rise of the budding fashion and PR girl through her internships, love life and more. With the reboot of The Hills coming back, we took some time to chat with one of our fave girls to talk about the importance of fitness, coming back to the show and other projects that she's working on.

ATHLEISURE MAG: We fell in love with you on The Hills and then seeing you step into the next phase of your life with The City! How did you get on The Hills and what was it like for you to be on this reality show?

WHITNEY PORT: I got onto “The Hills” pretty organically. I was an intern at WWD, and I was starting college in the fall in LA. I wanted another fashion internship, and Teen Vogue, which was in the same offices as WWD, was looking for interns. I decided to go in and interview. They told me that they thought I was a great candidate, but asked if I was interested in being on TV because they were starting to film a TV show there. I was unsure at first. They suggested I do a casting tape and see what happens. The next thing I knew I was called back in for the next on-camera interview with Lisa Love at Teen Vogue. Lauren Conrad walked into the waiting room while I was waiting for my interview. I then realized I was auditioning for her spinoff show because I had watched “Laguna Beach” and knew who she was. I had no idea that they had already casted me on the show. The rest was history!

AM: What made you decide that you wanted to continue onto the spinoff and what lessons did you learn from both shows?

WP: I really wanted to start my clothing line, and I saw the power that the show could have in terms of exposure. I joined the cast of “The City” because I thought it would be the perfect platform for me to launch my clothing line. I looked at itcompletely from a business perspetive. I also always wanted to move to NYC and thought that this was the perfect opportunity to do so.

What I learned is that just saying “yes” to things is so powerful and even though you may be scared, just say yes to more things. We are only young once and these opportunities fade so quickly so just really take advantage of these random fun adventures as often as you can.

AM: What can you tell us about The Hills Reboot?

WP: I cannot necessarily share so much at this moment, but we just started filming and its been really fun reconnecting with everyone. I’m excited for fans to see what we are all up to. It’s very different from how we used to spend our time.

AM: Are you excited to be back on the show - how do you think it will be different and what are you most looking forward to?

WP: It’s been ten years since we first started, and we all have grown up so much since then. We all have families and careers, so I think hopefully it will show a different perspective from a career standpoint as well as the intricacies of more mature relationships. A lot of the people that have watched the show have grown up with us, so I think they will be in similar places and have similar situations going on in their lives.

AM: Since being on the reality shows, we have enjoyed seeing you take on a number of projects from your clothing line, TV hosting and more - what are you currently working on that we should know about and feel free to share launches etc.

WP: I’m the Creative Director and Co-Founder of Bundle Organics, which is a tea, snack and vitamin booster line for pregnant and nursing women. We are launching 24 new items in Buy Buy Baby in the beginning of November, so I’m really excited because the new items are really delicious. I’m really excited to be a trusted brand for pregnant and nursing women, who have so many questions about what to put in their bodies and what brands to trust. I’m just excited to be that brand that they can look to.

AM: Health and fitness is important to us as well as to you. Why have you partnered with LACTAID and what is it that you enjoy about it?

WP: I’ve partnered with LACTAID because living a healthy lifestyle is important to me and real dairy is part of my balanced diet, plus I love the taste. I started buying LACTAID Milk because my husband, Timmy, is lactose intolerant. It has become a staple in our home.

AM: We know you created a LACTAID smoothie recipe, what's in it?

WP: Yes, after a good workout, I make sure to refuel with a smoothie made with LACTAID Milk, which has all the good nutrients found in real dairy without the discomfort of the lactose, so my husband Timmy can enjoy it too. The protein and sugar are just what my body needs after a good sweat. Check out the recipe below:

Ingredients:

1 Tsp cacao nibs
3 dates
¼ cup almonds
1 ripe banana
1 cup LACTAID® 2% Milk

Directions: Blend all ingredients and enjoy!

AM: What is your favorite healthy fall meal that you enjoy eating for lunch or dinner and what's a splurge food that you enjoy eating?

WP: My favorite healthy fall meal is my favorite meal year-round. I love steak. It’s always been my favorite food. My husband recently got one of those Big Green Eggs, so he grills the most delicious NY steaks and then we like to make a side of roasted potatoes. I also like an arugula salad for a side. My favorite splurge is French fries!

AM: What are 3 workouts that you enjoy including in your workout routine?

WP: Hot yoga is my favorite because it always feels so refreshing. I also like spinning and Pilates. I love a good sweat. I feel like my workout was worth it if I sweat out a bunch. Pilates is good for strengthening and lengthening. Spinning is just a really good release…

AM: We know you are based in LA, where would we find you working out, grabbing a bite/cocktails for date night and where do you shop?

WP: My favorite workouts are at Core Power Yoga, SoulCycle and Pilates by Amanda! My fave spots to grab a bite to eat are La Scala, Katsuya in Studio City, South Beverly Grill and my new fave Tocaya Organica! I just went to this AMAZING store called Mohawk in Los Feliz that had the coolest stuff ever! I wanted everything! I also love Only Hearts in Santa Monica for lingerie and Barneys just for everything!

AM: How do you balance the demands of being a wife and mother, stepping back into the reality world, running your other businesses/projects as well as taking time for yourself?

WP: I really just try to be as organized as possible with a shared calendar with my husband and all my work comrades! I try my best to be in the moment and stay present at any given time but I find that the need to plan always seeps in. I don’t really find perfect balance, rather I try every day to just be ok with the imbalance. It is REALLY hard and if anyone else has suggestions, I’d love some!

IG @WhitneyEvePort

Read more from the Oct Issue of Athleisure Mag and see The Hills Are Alive with Whitney Port in mag.