WELCOME HOME!

We love attending music festivals and here in NYC, Govenors Ball kicks off our summer season! This 3-day festival has a number of the hottest artists across 3 stages and a number of genres! Over the past few years, we've attended this event on Governors Island, Randall's Island, and Citi Field. This year, it settles into its new home in its 12th year at Flushing Meadow Corona Park in Queens from June 9th - 11th! This year's acts include Lizzo, Lil Nas X, Diplo, Kendrick Lamar, SOFI TUKKER, and Kim Petras to name a few! Over the 3 days, people can celebrate their favorite artists, have Instagram-worthy pictures, enjoy fabulous food and beverages and more!

We caught up Tom Russell, Co-Founder and Partner of Founders Entertainment who puts on Gov Ball from his vision of creating a music festival that also honors the spirit and diversity of NY! We wanted to find out how Tom got into the music festival industry, his passion for music, how Gov Ball was created, and what first-timers and veterans can expect when they come to the show this year! We delve into partnerships and the future of this festival. Make sure you read next month's JUN ISSUE #90 which will have our recap of this 3 days of music!

ATHLEISURE MAG: Before we delve into Governors Ball, how did you get into the business of music festivals?

TOM RUSSELL: I grew up in NYC and was obsessed with music from a young age and I was going to concerts at a young age starting in middle school. I got really into punk rock going to concerts on St. Marks Place. As I got older, I went to high school, got really into jam bands, went to New Orleans for college and got really into funk music and world music and all of that of course Hip-Hop since I was young.

I went to a festival called Bonnaroo and had the time of my life and I had the best time ever! I said to myself after that weekend, “I need to work in music festivals." This was my passion. I was living in New Orleans going to Tulane and I discovered that the company that did Bonnaroo was based in New Orleans. So, I wrote them an email, wrote them another email, and another one and they finally wrote me back.

I somehow managed to wiggle my way into there and get an internship. I did it for a semester and then they offered me another internship and then Hurricane Katrina happened and they evacuated their offices to NYC which is where I was born and raised. I was in NYC for that semester as well. They offered me a full-time job and I had to make a decision at that time. Did I want to go back to college, or did I want to take a job with the company that I wanted to do more than anything? I decided to drop out of school, drop out of college with 1 semester to go, and take a job with Superfly. I worked with them for 6 years until I hit my ceiling at Superfly, and I decided that it was time for me to leave to pursue my long life goal of bringing my hometown and beloved city a music festival that they could call its own.

At that time, you had Lollapalooza in Chicago, Austin City Limits in Austin, Outside Lands in San Francisco, but there was no cultural institution in NY and I felt that that was just wrong and it didn’t make sense to me. So I left Superfly to start Gov Ball with a couple of friends of mine. It was good timing and we really hit the nail on the head with our programming and we really tapped into this growing festival culture and this demand for really good live music in NYC. It was kind of off to the races from there!

AM: I love that and that is such a great story!

What I love about Governors Ball is that you have different types of genres that are playing in the same space across 3 different stages. You can obviously see artists that you enjoy that you're already fans of as well as other genres and artists that you weren't familiar with and you always leave adding more to your playlist after going which I think is really cool.

TR: Well that was a huge thing for us. We all looked at our Spotify, Apple playlist, iTunes what have you and we saw that we weren’t just listening to Hip-Hop, rock, or pop, we were listening to everything and it was important to us to put together lineups that had artists that we loved and that we knew were amazing live musicians, but also we had something for everybody. People just have tons of different tastes. We carry that on to this day where we’ll have an EDM headliner, a Hip-Hop headliner, and we’ll have a pop headliner, and everything in between. I think that it just speaks to the variety of tastes that not just music lovers have, but also New Yorkers because it’s such a diverse city.

AM: Absolutely.

What is your process like when you’re sketching out a year ahead or whatever in terms of the different types of artists that you’re bringing in?

TR: So we’re always looking for the biggest and the best. We certainly know what bands have new records coming out. We certainly know what bands have a desire to tour around the Gov Ball time. We know what bands we would love to have, but they’re definitely not touring and we kind of go for all of it and see what sticks. We start out with the headliners and there are artists that we have made offers to every single year in the hopes that it will pique their interests and sometimes we just throw something crazy out there and they come back to us and say yes. Other times, it goes nowhere and we just fall back on artists that really want to play the festival and are releasing a record around that time of year. But for us, it’s important to have the biggest and best things. Because one of the beautiful things about NYC is that New Yorkers have access to the best of everything. We have access to the best food, the best music, the best parks, and there’s so much to do, that it's essential for us to put together a lineup that is the best and that people just can’t say no to because there are so many other things to do in this city. We have to stand out. So, it’s always, how do we put together the biggest and best lineup that will get people to have a double take and say, fuck, there’s no way that I am missing that.

AM: Well this year, it’s going to be at Flushing Meadows, Corona Park. What is the thought process behind finding the ideal space because it is 3 massive stages, plus all of these other activations that are also on-site?

TR: I would say that for any great music festival, the venue is almost as important as the artist. It really defines the vibe of the overall event and for Gov Ball over the years, we’ve struggled to be honest. We’ve moved. We started out as a 1-day festival on Governors Island, we moved to Randall’s Island where we grew to a 3 day festival, and we moved over to Citi Field coming out of the pandemic. But we never really had a large greenspace venue that is iconic and lent itself well to live events and that led us to Flushing Meadows at Corona Park. A park that was built and designed for events many many decades ago. It’s easily accessible by subway and LIRR. It is full of iconic structures, museums, and tons of trees. It’s such a unique green space. We’re so excited for this year and for our fans to see it because the festival will take on a whole new life and a whole new vibe and one that we have really wanted to have since our start. You look at Lollapalooza, they’re in Grant Park. Austin City Limits is in Zilker Metropolitan Park. With Gov Ball, we haven’t had that yet. Flushing Meadows is truly an incredible and special place that we just can’t wait to bring it alive!

AM: I’m excited and looking forward to it!

Food is always a huge component of music festivals as well and you guys have incredible vendors such as our favorites: The Halal Guys, and Taqueria Diana as well as food partnerships by bringing in the Queens Night Market. Why was this important to have such a diverse series of foods?

TR: So for us, we wanted to have the best of everything! The best music lineup and of course, the best food. People need to be able to eat and drink and to listen to great music. With us being in Queens, we couldn’t not think of the Queens Night Market which is such an institution. It has such an amazing collection of vendors from all over the world. We reached out to John Wang, founder of Queens Night Market and he’s so brilliant and what he created there and it’s so special. So we said, “look, we’re coming to Flushing Meadows and you’ve been there for so long and we have created this amazing amazing event, we would love for you to be able to help us curate some vendors that really speak to Queens and speak to what you have built and to help us give more variety to what we are offering.” He was kind enough to make a number of introductions and help us to feature food that will really be additive to the festival and to get people super super excited to have food from around the world. From Mao's Bao to Twisted Potato, La Brasa for those folks that go to Queens Night Market like myself, it’s really going to be great. So they’re going to go from seeing one amazing act to having an amazing meal, to seeing another amazing act to having another amazing meal. What do people want in life? Good food, good music, and good drink. That’s all that you need.

AM: It’s a full experiential opportunity to have all of these things together. What are some things that are being added to this year’s event that may be different from last year? For those who go every year or may have missed a few, what can they expect?

TR: I think that the biggest thing this year is our new venue. I mean, this is going to be a Gov Ball experience that’s unlike any other because it's a brand new site which is full of lush trees and iconic elements like the Unisphere. How we’re bringing the park to life with lighting and décor and art installations. What we’re doing to enhance the trees, it’s really going to be super duper special and for those folks that have been to Gov Ball once, twice, 5 times or 10, they truly have no idea what they are in store for because this venue is a whole new ballgame and it’s so exciting. We just can’t wait for people to be able to see it and to experience what Gov Ball has wanted to be since it’s iteration.

AM: In addition to all of the things that take place on Gov Ball’s festival site, it’s great that you also have After Dark. We love the idea of people being able to continue the party and to see a number of the artists that are performing at other venues around the city and to expand your footprint. Why is this an element that you love including with Governors Ball?

TR: Well look, the festival ends at 10pm because the NYC Parks tell us we have to end at 10pm and I don’t want to go to bed at 10pm! It’s way too early, it’s summertime in the city on a Fri., Sat., and Sun. night. So we reach out to the artists that are playing the festival and we tell them that we want to work with them some more, feature them in an After Dark show, keep the party going and we know the fans will like it. So we have events with Saba, Metro Boomin’, SOFI TUKKER, and tons more. So, for us, it’s giving the people the opportunity to keep the party going. We’re predominantly a NY festival because most if the people going are from NYC and the tri-state area. But there are tons of people that come in from around the country and around the world. So we want to give people the opportunity to see the festival at the park, but also to experience these great venues in Manhattan and in Brooklyn and elsewhere.

AM: That’s smart!

TR: Yeah. We just want to be able to have something to fill out there whole weekend.

AM: For those that won’t be able to attend the festival themselves, is there a way that they would be able to listen to the lineup whether you partnered with a streaming platform or anything else like that?

TR: So we aren’t livestreaming the event this year. If you want to get a take on this year’s music, you can hop onto Spotify and look at our official playlist. But that’s what we have in store for this year and I can’t say enough about this venue and what we are doing there. For those folks that are on the fence for going this year, I can’t sell it enough. It’s going to be super special and super new and Gov Ball unlike any other.

AM: You also have an entire philanthropic component to Gov Ball that involves the community which is amazing. Can you tell us more about that and how you’re supporting these particular initiatives?

TR: Since we started the festival, we’ve always wanted to give back to the local community. When we were in Randall’s Island for years in East Harlem, it was important for us to work with local East Harlem institutions because we were impacting that community the most. The flow traffic from the festival was going right through the East Harlem neighborhood. We started to build these relationships with local non-profit partners.

When we moved over to Queens, we brought that same goal in mind. This year, working with super local organizations such as Chhaya and ECRC (Elmhurst/Corona Recovery Collective) we’re giving them the opportunity to expose their amazing causes to a brand new audience and we’re also giving our audience an opportunity to work towards tickets to the festival by volunteering at those organizations. So for a few hours of work and volunteering, you can get a Gov Ball ticket and we’re fundraising for these organizations. These are super small and local that truly need exposure. They truly need funding so for us to be able to give back to them, it’s a really important initiative of ours. Over the years, we have worked with really large organizations too such as Everytown and Planned Parenthood and we’ll continue to work with those bigger organizations, but it is always important for us to be hyperlocal and to help these smaller organizations that have these great causes who have less awareness and to give them a means to benefit.

AM: Just looking at the future, do you ever see Gov Ball to be the same as a Lollapalooza, an EDC or a Tomorrowland that pops up in other cities around the world? Do you ever think that that would be a journey that Gov Ball will take at some point?

TR: I don’t. I think that Gov Ball is NYC born and bread. I think that the ethos of the event is NYC, we feature NYC artists, it’s NYC food vendors, NYC graffiti artists, NYC contractors and vendors and non-profits. The whole vibe of the event is NYC and we don’t really have the desire to stray from that. I think that the NYC works in NYC. I don’t think that you could plop that down anywhere else and we just want to continue to be able to make Gov Ball the best that it can be and now with us at Flushing Meadows Corona Park. I think this is only the beginning and we’re just super excited to go down this path of this incredible new home and new venue that we’re bringing to life and to just continue to bring NYC the very best in lineups whether it’s food, music, or what have you that we can!

IG @govballnyc

PHOTOGRAPHY COURTESY | PG 100 Charles Reagan | PG 102 Aaron Ricketts | PG 105 Roger Ho | PG 106 Carter Khowe | PG 109 Downs |

Read the MAY ISSUE #89 of Athleisure Mag and read Welcome Home! in mag.

ELECTRIC ZOO

Labor Day Weekend is the "last dance" of the summer and is celebrated when Electric Zoo 3.0 will takeover Randalls Island Park in NY from Sept 2nd - 4th. We're excited for DJ Diesel, Cheat Codes, Afrojack, Carl Cox, Martin Garrix and more who will have sets across multiple stages! This year's 3.0 theme encourages attendees to “plug into the Matrix” for their 13th edition by enjoying their tech driven, electronic dance music paradise. Guests will enjoy more VIP areas, increased free water stations, interactive installations and more.

This year, there are new stage designs! The new stages are integrated together by AI technology. The Landing replaced the Hilltop Arena and will be surrounded by lush greenery for EZoo's first fully-immersive experience. Because of where it's placed in the festival, sound bleeding is no longer a concern for festival attendees. The Grove is also being retired and Morphosis will be the stage where house music evolves. That means pyrotechnics, fireworks, LED walls and more surprises.

In addition to a number of large acts such as those mentioned above, there will also be an inclusion of emerging artists and local ones from NY for attendees to get to know.

We've always been a fan of EZoo's Golden Hour for sunset performances. Diplo will perform on Fri, DJ Snake on Sat and Sun will have Subtronics. Each night, there are a number of after parties across the city from Webster Hall, Marquee and Lavo to name a few.

There's nothing like a festival to bring the love of dance music, artistry, fun sponsors, immersive experiences and outfits that add a whole other color to the festival experience which are perfect for Instagrammable moments!

IG @electriczoo

PHOTOGRAPHY CREDITS | Alive Coverage

Read the AUG ISSUE #80 of Athleisure Mag and see ELECTRIC ZOO in mag.

PUSH THE SOUND FORWARD WITH VALENTINO KHAN

Valentino Khan is a DJ/Producer with a lot of personality and a passion for his favorite teams - LA Dodgers and LA Lakers, where he had an epic concert celebrating their wins last year! In addition, last fall, he re-leased his EP on Diplo's label, Mad Decent. We caught up with him to find out about his passion for the industry, how he works creatively and more!

ATHLEISURE MAG: When did you first fall in love with music and when did you realize that you wanted to create music?

VALENTINO KHAN: I think my earliest exposure to who and what a producer was came through listening to stuff that The Neptunes, Dr. Dre and Timbaland were making. It gave me an understanding that there was a lane for people that “make the beat.” I became fascinated with the idea of creating something that gave people a wow factor in some way.

AM: You started in the music industry as a hip hop producer and have worked with artists such as T.I., 2 Chainz and B.o.B, when did you transition into doing music for yourself?

VK: It all happened for me at the same time more or less. I discovered dance music and began taking a shot at creating my own interpretation of it around the same time I started getting placements on rap projects. The artist side has just kept growing in such a great way for me and I’m thankful I still have my hands indifferent things both as a producer and an artist.

AM: Who were your mentors or sources of inspiration when you began your journey as DJ?

VK: I was inspired by nothing and every-thing at the same time. I’ve always want-ed to be versatile and try whatever I was feeling at the moment. So I gravitated to-ward having a catalog like someone like Diplo who has been involved with so many different genres. I wanted to be able to showcase a wide spectrum of sounds that I could create.

AM: What would you say is the Valentino Khan sound?

VK: I think a lot of people associate me with a very bass driven house music sound and that’s fine. But I think people that actually have listened to my discography know I’ve done many things outside of that too. I try to not get too caught up in that and just put out dope music.

AM: When you begin working on a new song or album, what’s your process in terms of how you begin to create it?

VK: It all depends on what the first point of inspiration is. I think I’ve been doing this long enough and I’ve put myself in situations where I can jump off from a number of different points. It could be the vocals, a synth line, the drums, whatever. I think the ability to take that original component and be able to have a vision for what the rest of the track will sound like is so important.

AM: How do you go about deciding to collaborate with others and what do you look for?

VK: I think it’s gotta be organic. I just look for people that try to push the sound forward because that’s huge for me. I want to continue to make music that raises the bar and pushes the envelope for every-one. It’s so important because that’s the same energy that has inspired me to do what I do.

AM: From a creative standpoint, is there a difference between when you’re doing a remix versus collaborating with an artist on a new song?

VK: I think the biggest difference when working with an artist is the focus on building a track around their vocal to let them shine. A huge part of it is giving your beat an identity but leaving space within your track for the artist. Otherwise, it can end up sounding too convoluted. I always try to keep that in mind when I’m doing a session or producing for someone else.

AM: When did you realize that you had made it?

VK: I don’t think I’ve ever had that moment. My career seems to have the most gradual steady climb but I’m fine with that. There’s more value in longevity.

AM: How have you been spending 2020 and how have you stayed inspired?

VK: Mostly making music and cooking at home. Or learning how to be a better cook at least. I think my goal is that I want to come out of this a better artist and a better person. Hopefully, I can achieve both of those things.

AM: How have you stayed connected to your fans to continue sharing your music with them?

VK: Streaming has been a huge way that has allowed me to stay connected with fans. Most of us haven’t been doing itas often as we were back when this first started, but I think it’s been cool to provide people with a brief distraction from the craziness that has been going on in this past year. Social media as a whole really helps me connect with my fans in the most organic way.

AM: I know you’re a Laker and Dodger fan and you did sold out shows for the Lakers Championship Victory Stream as well as one for the Dodgers! How did this come about and why did you want to do it?

VK: The new normal for now has been doing drive-in shows that are socially distant. And unfortunately, we never got to have proper parades for the Lakers and Dodgers winning it all in 2020. So I thought what better way to do the closest thing to a parade in a safe environment? I did back to back shows at the NOS Center in SoCal and sold out both nights. It was great to have that theme with those shows and celebrate together. It really gave perspective as to how important live music is and I’ve tried to not take for granted that it gives people a bit of joy.

AM: You’ve been doing drive in shows which is a great way to still be on stage and to have a version of fan inclusivity as well, how has that been and do you have more planned.

VK: It’s been an awesome experience. It’s a bit trickier to organize those but it’s become the solution for now until things get back under control. I’m definitely looking forward to doing more of these whenever the opportunity arises.

AM: We look forward to seeing you at E-Zoo later this year, what is your favorite festival to play?

VK: Fingers crossed on the festivals later this year. My favorites include all the Lollapaloozas and EDC of course because it feels like the Super Bowl of all of them.

AM: When you’re about to perform, do you have a routine that gets you ready for the show and do you have things you do after the show?

VK: I just stretch because I move around a lot, that’s it. I don’t really get any pre-show jitters so things are pretty simple for me.

AM: What have you learned about yourself this year as we have all had time for self reflection?

VK: I’ve learned that I can’t take for granted that I have a unique career that provides people with fun every night. There’s very few people that can say that, so I'm blessed I’m in that position. It’s also been a gut check in many ways and I’ve learned I can be alright when touring suddenly comes to a halt.

IG @ValentinoKhan

PHOTOS COURTESY | Valentino Khan

Read the Jan Issue #62 of Athleisure Mag and see Push the Sound Forward with Valentino Khan in mag.

NEXT LEVEL BEATS WITH SIDEPIECE

We caught up with SIDEPIECE, the collaborative project from respected producers Party Favor & Nitti Gritti. Their breakout hit, ‘On My Mind,’ was co-released with Diplo on his underground label Higher Ground. With over 75 million global streams, the song is nominated for a GRAMMY in the "Best Dance Recording" category, marking their first-ever GRAMMY nomination as SIDEPIECE. We wanted to find out more about their work, their creative process, how they came together and more.

ATHLEISURE MAG: Before we get into your collaborative project, tell me when you realized that you wanted to create music individually as Party Favor & Nitti Gritti.

NITTI GRITTI (RICKY): I started making music in 2012 as a hobby during college. I was just so competitive and determined that I ended up quitting everything to focus on it full time. Something about pro-duction and EDM blowing up at the time gave me the inspiration to really try and make music my career.

PARTY FAVOR (DYLAN): I got into electronic music when I was in my freshman year of college. It hadn't really popped off yet as dance music in the states and was still relatively underground. The only main-stream artists pushing a similar sound were the Black Eyed Peas/David Guetta at the time. The energy of the music and the unique soundscapes really attracted me and made me want to make dance music. It stirred something in me if you will haha.

AM: As producers, both of you have worked with amazing artists and have had a number of hits, how would you define the Party Favor and the Nitti Gritti sound?

PF: I think both of us are similar in the sense that we make all types of genres and I’ve always had a hard time being boxed into one thing specifically. The Party Favorsound originally started out as fun booty shaking music and over time I have been bringing in more songwriting and serious subject matter into the project. As I get a little older, my tastes and interests are changing and I like to constantly challenge myself. My upcoming album I’m finishing up right now is going to be a complete departure from early Party Favor and it’s very conceptual. Doing a full visual experience with it as well.

NG: Nitti Gritti is my project that allows me to release almost any genre and getaway with it. From Trap to Dubstep to Future Bass to Pop, I try to take inspiration from virtually any sound I want.

AM: Who have been some of your favorite collaborators that you have produced for/with?

NG: Getting to produce for artists like Major Lazer, Bad Bunny, SAINt JHN, Enrique Iglesias and Pitbull has been incredible. Seeing songs racking up huge streams over the years is always a great feeling.

PF: For me, early on working with Diplo was a great eye opener into thinking outside the box and how the process and industry works. He’s always thinking of what’s next and that inspired me to be better and not get complacent when I was starting out. I have worked with A$AP Ferg a few times both for his and my projects and he is one of my favorite people to work with. His vision for how he wants a song is crazy and he loves to make stuff up on the fly in the room which is how I work best as well.

AM: What is your process when you’re individually working with other creatives?

PF: It depends on each song and each situation. I love working in person because I think when you have that energy feeding off each other, there's nothing like it. The best music gets made that way. If I can’t get in a room with someone, I like to first take at least 45 minutes to chat/catch up and get to know the person before even discussing one bit about the song. Making music is all about feeling. For other records though, I might not even work with another person and maybe do everything on my headphones.

NG: I usually like to just hangout for an hour before we even start making music. Talking about life helps to open up the flow of communication, and then I like to start from scratch on a guitar or piano so the vibe is natural and we don't force the production process.

AM: How do the two of you work together when you’re creating music within this SIDEPIECE project especially with the craziness of 2020?

NG: We usually work remotely by sending Ableton sessions back and forth, but I go to LA to work in person with Dylan all the time. There's no doubt that we haven't been able to work face to face as much as we would have liked to this year, but we're making it work however we can right now.

PF: It’s been great because we have been on the same page mostly about the music and our skills really complement each other. So when I’m feeling lost on an idea or start something and want to hand it off, I know Ricky is going to be able to take it to the next level or fill in the blank of what’s missing. We both have our own separate projects so the SP project never feels like there's too much pressure and that's why I think it works so well. We treat it like our SIDEPIECE. Working in person for us is where we’ve made our best music, but we FaceTime all the time and show each other ideas. Going back and forth, we just make do with the situation. We’re sitting on so much music because all we’ve been doing is producing haha.

AM: How would you define SIDEPIECE’S sound?

PF: I guess Tech-House with a twist. We wanted this project to honor house music and its history and styles but wanted to bring something new to the table. I think coming from the world we do as PF and Nitti, we approach songs a little differently in the house world. We aren't in it for a fad, we're here to stay :).

NG: I'd describe it as "timeless house mu-sic that also pushes boundaries."

AM: What was the thought behind coming together as SIDEPIECE and tell me about ‘’On My Mind” and co-releasing it on Diplo’s underground label, Higher Ground.

NG: SIDEPIECE happened after Dylan and I showed each other some music on Face-Time one day. In about an hour, we realized we should try something together. It was cool how quickly we clicked mak-ing this style of music. As far as "On My Mind," I actually made it with Diplo in Bali on a writing trip we did, then almost a year later we made SIDEPIECE and all agreed it would be the perfect collab release for us.

PF: Ricky started this song with Wes (Diplo) before the SP project even started. When we initially started working on the project, he showed me the record as it was at the time and we both agreed it was perfect for the project. We worked on it more from there and turned it into what you hear now. We didn’t really have a choice on where it would end up label-wise because Diplo had a label haha, but we knew it was the right fit regardless.

AM: Not only has this song been successful streaming-wise, but you just scored a Grammy nomination for it in the “Best Dance Recording” category. How did it feel to get this nomination?

PF: Such a surreal feeling. We knew the song had potential and the response has been crazy but it was still such a surprise seeing our names up there. Honored and humbled by the response and the nomination. It’s chosen by our peers so that's even more of a big deal to me than the actual award. Now we gotta somehow top it haha.

NG: I've been a part of a Latin GrammyAward but I never got the actual trophy, so this time I'm really pumped to attend the GRAMMYs and try to win the damn thing! Haha!

AM: What are your plans for SIDEPIECE in 2021? Have you penciled in any festivals, drive-in shows whether virtual or live?

NG: We have a lot of music coming out and a few plans for future shows!

PF: Festivals, tons of new music, traveling the world, and just generally taking over is the plan.

AM: Are you working on new music that we should keep an eye out for?

PF: Way too much new music haha. We have a new one coming out in February called “Temptation” that we are stoked for. It was one of the first projects we made when we started SP. Hopefully some collabs this year too. We are open to anything and everything!

NG: We're always working on new stuff, it's just a matter of getting the songs out with a good plan behind them!

ID @YouASidePiece

@PartyFavor

@DJNittiGritti

PHOTO CREDITS | PG 42, 44 + 47 Koury Angelo | PG 48 Tati Bruening | STYLIST Corynne Burrows |

Read the Jan Issue #61 of Athleisure Mag and see Next Level Beats with SIDEPIECE in mag.

9PLAYLIST | DIPLO

Read the Jun Issue #54 of Athleisure Mag and see 9PLAYLIST | Diplo in mag.

ATHLEISURE MAG | #54 JUN 2020

This month’s cover and back cover is NBA Champion Matt Barnes. Our cover shoot editorial – Authentically Matt Barnes, talks about Matt’s career, transitioning from the game, his skincare brand HUE For Every Man, the NBA season resuming and upcoming playoffs, cannabis, the importance of social justice, voting (local, state and national) and the #BlackLivesMatter movement. His interview will also be in an upcoming #TRIBEGOALS podcast episode. We also have an interview with 4 X NBA Champion John Salley in our monthly feature, Something You Should Know, as we talk about gifting for Father’s Day as well as graduating students, his appearance in ESPN’s The Last Dance and words of wisdom as we navigate COVID-19 with its quarantine as well as #BlackLivesMatter. His interview will also be in an upcoming podcast episode of #TRIBEGOALS. Charlotte Tilbury has been a brand that has been included in a number of our features as well as an interview with the namesake herself. In this month’s issue, we talk to Sofia Tilbury, her niece, who is a Brand Ambassador and Product & Content Creator at the brand. She talks about her work as a makeup artist, her work with the brand, recent product launches and her favorite products.

As usual, we have our monthly roundups including our 9LIST (Athleisure Mag’s picks that we’re loving this month in style, beauty and fitness) featured roundups. This month’s 9LIST STORI3S (picks supplied by celebrities) gives us insight into one of our favorite actresses, Laura Dern. This month’s 9PLAYLIST includes International EDM DJ/Producer Diplo who shares his favorite songs with us. As always, you can enjoy Athleisure List (Fhitting Room and Maple Leaf Farms), The Pick Me Up, Bingely Books, Bingely Streaming, Style Files, Rock This Look While You’re Working From Home in Style, Athleisure Beauty, How to Dress, In Our Bag, #TRIBEGOALS and Coconut Beauty. 

Read June Issue #54 here.

IT'S ELECTRIC

We headed to Randall's Island here in NYC to attend Electric Zoo Evolved which had 40+ hours of EDM DJs, 4 stages, an array of food and beverage options and more. Our Labor Day Weekend was jam packed with a number of sets from some of our faves that included Kaskade, Oliver Heldens, Diplo, Good Times Ahead and more. We also checked out acts that we were less familiar with. In the midst of getting in on the good vibes, we sat down with 5 acclaimed EDM DJs to catch up with them on what they're working on, hearing about their sound and more.

We caught up with DJ/Producer SayMyName who is also this month's cover. Known as the Godfather of Hard Trap, when it comes to style - he definitely has it. We found out about his style of music, his latest collaboration with Riot Ten and what he does when he's outside of the stage and studio.

ATHLEISURE MAG: So you are known as the Godfather of Hard Trap. What is that and what is it about this genre of music that you love so much?

SAYMYNAME: Ok so Hard Trap is a genre that I started in 2012. It’s basically a fusion between Hard Style and Trap or like Hip Hop and it’s the best of both worlds. My favorite part about Hard Trap is basically the energy and uniqueness of the sound that it brings to every set no matter whether it’s a festival or a club – it stands up.

AM: Does it change for you whether you’re in a massive venue like here at Electric Zoo or if you’re in an intimate club? How does that work for you in terms of vibe?

SMN: The vibe or the energy is always there. Whether it’s a 100 or 10,000 – like there’s always this raw energy that matches the music. I don’t like to go to a smaller room and change the setup because I still want to see that same energy.

AM: So you just collaborated with Riot Ten with Glocks which is pretty exciting. How did that come about and how excited are you to finally release this?

SMN: Oh I’m excited it’s finally out. Riot Ten and I, we go back and this is something that we have talked about for a minute. He’s done the harder music like more of the Dubstep stuff and just basically using the Dubstep and the Hard Trap and just giving something that our fan base wanted. I’m excited that we got to do it.

AM: We love the new magenta color. How do you love the fact that you can express yourself with your hair color?

SMN: I love that it’s like varied on the season or my mood. So I have done blue, red, orange and now I’m on magenta. I feel like when I go in I just say, “ok I’m going to do yellow.” I think that the louder and the brighter the color, it’s just a bigger representation of the style and that energy. When you see that color and you’re on stage – it’s just in your face!

AM: What other collaborations do you have going on that we should keep an eye out for?

SMN: Right now, I just finished a collaboration with Afrojack. So we’re working on a release for that so keep an eye out for that. R3HAB and I, Timmy Trumpet – there has been a lot of music that I have been working on during the summer so I’m just taking some time off.

PHOTO | Paul Farkas

AM: You’re a busy guy and you have been at a lot of festivals this season. How do you keep yourself relaxed and focused on what’s happening?

SMN: For me, it’s all about balance. When I’m not on the road, I’m in the gym when I’m not in the studio. I feel that the gym it’s not like I’m coming down because I’m working out, but it’s about really staying healthy physically and mentally. It keeps the creative flow going and the energy. Festival season – the festivals that I have played this year, it’s been insane.

AM: We’re excited to see you perform tomorrow!

SMN: I’m so excited! It’s my first Electric Zoo and this has been a bucket list festival. I think I caught a Hardwell festival clip in 2012 or 2013 and I was like, “what is this Electric Zoo – it’s crazy!”

AM: As someone who travels so much, what are 3 items that are in your carry on to feel like you’re at home and centered?

SMN: I feel like with my carry on, that’s a good question. This is going to sound super cliché, but my laptop. I can take my music with me on it when I want to work from the road. I have books on my phone. I think that the books and the music that I have on my phone keeps the connection between everything. Then just essential hygiene products – my skincare routine is a big one.

AM: You need to be fresh!

SMN: I’m trying, I’m trying – I have to stay on top of that.

IG @SayMyNameMusic

PHOTO | Paul Farkas

PHOTO | Paul Farkas

PHOTO | Paul Farkas

PHOTO | Paul Farkas

We sat down with 2019 Grammy Nominated DJ/Producer EDX moments before he hit the stage. He had just arrived after performing in Montreal to kick off Labor Day Weekend and was in NYC just long enough to play a set at Electric Zoo. We talked about being #1 on Spotify's Dance Rising Charts, musicality and more.

ATHLEISURE MAG: You’ve been known as a genius for all the amazing music production you've done. What is the symbiosis between musicality and production to you in terms of making the great sound that you do?

EDX: Well you know, I think that there first, there is always a good song, a nice chord progression and if it’s a vocal song, there is a meaningful vocal. Then you add to it your signature sound and like the high end production. I think that you can have the best production possible if the musicality is there. It’s very hard to touch people when that’s not there. I’m always focusing on touching people with my music and when I have been doing this for so many years, the quality today shouldn’t even be an issue anymore.

AM: So STAY is on the Dance Rising Charts on Spotify. How excited are you about that?

EDX: It’s awesome because it has actually been the #1 track on Dance Rising. That’s something that is so special each time. It’s like making you a Sir for music – every once in awhile when this happens! For me, I’m just a kid living in Switzerland in a neighborhood next to Zurich and just exposed to music and trying to reach the world. This achievement is like a big achievement in my point of view because you actually reach so many people all over the world with this and it’s a good opportunity to be on that Dance Rising once in awhile.

AM: What are your 3 favorite remixes that you have done?

EDX: Haha it’s a hard question! I think that I have done more than 50 or 100 remixes. I don’t know and I’m still counting. It’s hard to pick just 3. I like the remix to the Janelle Monae (‘Make Me Feel’) record because it was just a cool song and I liked the whole vibe from it in the original. All the others are like in themselves, are something special because they all have this collaboration with some other songwriter, singer, artist and being able to get influenced by the original version and to add your own vibe to it to make it your own. It’s something that’s a blessing if you get this opportunity and it’s hard to just pick my favorite ones. But the Janelle Monae remix from last year has really given me the challenge that I wanted once in awhile.

I just started a remix for the new single of Loud Luxury. Which was just sent recently to Sirius XM before the release for their playlist at BPM so it is coming out in 2 weeks. It ended up being an effective remix and I was very excited to tease it and play it out like right now.

AM: We love your remix with Kaskade for ‘Angel on My Shoulder’.

EDX: Oh yes, that was a good one.

AM: Labor Day Weekend has been very busy for you. You were in Montreal on Fri, you are here today in NYC at Electric Zoo and tomorrow you will be in Dallas, how do you keep all that energy going and feeding all of these people your music?

EDX: Well, it’s like a very rewarding industry that we are in. Being able to play out your own music in front of so many people that give you such great feedback each time. It’s actually cool. I’m actually flying out tonight to Dallas because I’m playing tonight and tomorrow I will be out back to Europe!

IG @EDXmusic

PHOTO COURTESY | aLIVE Coverage for ElectricZoo.com

PHOTO | Paul Farkas

Talking with the NJ based trio, Cash Cash, we defintiely got their vibe of just giving a great show that is filled with an array of genres that are just about having a good time. We sat down with them right before their show to find out about what they've been working on, how they work with one another and some of the tools of their trade.

ATHLEISURE MAG: So how do you define the Cash Cash sound?

CASH CASH: We’re a mix of a lot of different things. We’re kind of like a buffet. You get everything with us. You get chicken, beef, vegetables, carbs, salad, dessert – we do it all. We work with Hip Hop artists, we work with pop artists, rock artists, alternative artists. We love it all and we’re always mixing electronic music with different feels and styles of music. Even with just instruments or singers.

AM: How does that work to have 3 of you working together in terms of being on stage or in the studio? How do you deal with those dynamics?

CC: We run a majority rules kind of thing. So if 2 people agree on something, then that’s how it goes. If one person cries enough and pleads their case …

AM: Oh nice so the minority vote can come forward and win!

CC: Yeah if they can convince us yeah – haha the minority vote could win that’s funny!

AM: So the song with P!nk, ‘Can We Pretend’ – it’s amazing! How did it come about and how excited were you for that?

CC: Really excited. We did a remix for her in the last month of 2017 and the remix did really well. She was happy with it, the team was happy with it and we have been trying to send her songs for a long time and finally she sent us the acapella and we were like, “this is great, we can do something with this.” So we built a song around that and it came together that way. It was great to finally make that happen because artists are so busy these days. She’s out doing world tours and we’re in the club every night. It was great to finally make it happen.

PHOTO | Paul Farkas

PHOTO | Paul Farkas

AM: With you guys having so much club time, how do you take time for yourself?

CC: It’s minimal I guess! We’re used to it though. We’ve been doing this for awhile so we’re used to the up and go lifestyle. We’ve been going and you get time off when you get to come home and we love traveling to see the world. It’s always cool to go to new places and then to be able to go back and return.

AM: When you guys are recording, what are your 3 favorite pieces of equipment that you love to use?

CC: Probably the computers – it’s like a love hate thing. Because you think it sucks sometimes, but you couldn’t make music without it. You could have a tape machine, but the computer is better. I feel that it switches – you’ll love a certain synth or something and then you’ll get sick of it, move on and then you’ll look at the wall and there’s your acoustic guitar and you’re like – this is the best!

IG @CashCash

PHOTO | Paul Farkas

Around Athleisure Mag's office, we've been playing DRIP by Boombox Cartel, Dillon Francis featuring Desiigner on loop since it dropped a few days ago. During Electric Zoo, we took some time to hang out with the man himself to find out how he experiments with his sound to make distinctive music while continuing to express himself with his collabs as well as his clothing brand.

ATHLEISURE MAG: How do you define the Boombox Cartel sound?

BOOMBOX CARTEL: I define it as breaking the rules and doing everything wrong. Stuff that’s not supposed to be done and trying to make it work. I try to come up with original ideas and there is a lot of research and development.

AM: What's that like?

BC: Putting a lot of time in the studio and making a lot of weird demos. It’s like evil scientist vibes, but I think that that’s what it is. Then just staying true to the underground and staying true to where we all came from.

AM: How do you get inspired and where does that come from?

BC: Well just influences from when I was a kid. Indie bands, synth rock bands to like Hip Hop to Trap, to Houston stuff to just a big mix. I lived in Monterrey, Mexico for half of my life. I was born in Laredo, Texas in South Texas and I went to music school in Minneapolis. So it’s just kind of like gathering cultures and gathering styles and sounds and just putting it all together.

AM: We’re loving DRIP with you, Dillon Francis and featuring Desiigner from an Athleisure Mag perspective, amazing song to workout to! How did that come about?

BC: Thank you so much and that’s what we wanted! Dillon is one of the most happiest human beings that I know. He’s always really enthusiastic and we tried to make something that meets in the middle. Something euphoric, something happy, something bright, something really colorful and that’s what came to be. And also, with Desiigner, he’s one of the most down to Earth rappers. I work with so many rappers and I think that Desiigner is the only rapper that I can say he is like a genuinely good person that is down to work and to do it for the people. He was there and we were in the studio until 7am like coming up with ideas – smoking weed and my whole house smelled like weed for the next week.

AM: But it was worth it!

BC: But it was worth it! We made a really positive and happy song and we’re all happy to put it out.

PHOTO | Paul Farkas

AM: It’s a hot song. We can’t say how many times we’ve had it on loop.

BC: Thank you so much!

AM: So your FC custom jerseys – those are really cool! Where did that come from?

PHOTO | Paul Farkas

BC: That came from living in Monterrey, Mexico and just going to soccer games every week. I see a lot of baseball jerseys in the EDM community and there’s isn’t enough love for the soccer community. Soccer is just as big or I think bigger! So just playing soccer, every show I go to I ask for a soccer ball and collect a university ball or something like that. I’m a huge fan. So working on those from scratch with a friend in Downtown LA – right now we’re working on a brand partnership with a big company. We did it all from scratch. One of my good friends Colby, helped us out. He has a beautiful warehouse – cut and sew, he created the patches from scratch and they will be back in stock this next week!

AM: Exciting – eventually you can have a whole line!

BC: We have some shorts coming up, socks, the whole kit for the kids.

AM: What are 3 things that you do being so busy and spreading yourself in so many places – to just get back to you?

BC: Yeah, I grew up in Texas with my dad grilling twice a week. So me and my homies barbecue twice a week – or at least once a week. I have a Harley Davidson back at home and I take it out on the 1 highway to go get some fried shrimp and then I come back home and just head to the studio.

IG @BoomBoxCartel

PHOTO | Paul Farkas

One of our favorite remixes is 'Red Lips' by Good Times Ahead as it's been earcandy on our playlist for nearly a decade. So sitting down with this duo talking about a number of exciting changes taking place in the group was a lot of fun. In addition to hearing about their new label, their rebrand and what they've been up to this year, we also found out about where we should be eating the next time we're in Miami.

ATHLEISURE MAG: You guys have had a lot of going on lately – you have the rebrand of your name and your own label. Can you tell us about this?

GOOD TIMES AHEAD: The label is called Good Times/Bad Times and I think that one of our favorite things about having our own label is being able to put out our own music whenever we want. It’s kind of like the main reason. At the same time, it’s also a good platform for us to showcase the Latin influence we have in our music and a lot of the people that we play in our sets and just showcasing that to everyone. Kind of bringing a new thing to the game.

AM: When it came to introducing us to some of his favorite music, our Co-Founder Paul, introduced us to your music. We covered the Fold Festival and we saw you there as well. What is it about your free of genre music and just really bringing together good music?

GTA: For us, it’s mostly just about the energy that music has and the type of energy that makes you feel the way that you do. That’s why whenever we play music, any music that we play either hand selecting it or making it – it, has a certain kind of energy to it. It’s kind of what lets people just have fun as it’s such a fun sound to it. That’s pretty much what attracts us to music in general. It’s about having a good energy about it.

AM: Once again you guys have been super busy with so many festivals. How many have you done just this summer alone?

GTA: This summer probably like 4, but that’s light for us. We still played a lot of festivals and shows, but this year, we took it a little easier because we were focusing on finishing up so much music. 2 or 3 weeks ago we put out our album. We had the record label launch and the whole rebranding of everything. We have been working a lot behind the scenes and just taking this year kind of slow to just work on that. We’ve been doing this now for 8 or 9 years so it’s kind of nice to have a little easy period.

AM: You guys also have a clothing line as well – tell us about that.

GTA: Oh yeah, so it’s kind of something that we dabbled in a little bit. I’m personally a fan of fashion and that kind of thing and street brands. Shout out to Jay of Triple 7 – he hooked us up with so much knowledge on just how to make your own label and your own kind of style. We just kind of wanted to bring that to the festivals that we went to and the parties that we go to and it’s been cool. It’s kind of the same thing that we do with our music. We kind of let the clothes speak for themselves – they’re just really cool and really good quality. They’re good to wear and you can wear them at a festival or just to go out in. It’s kind of in line with our same kind of style as well.

AM: What are you working on right now in terms of collabs?

GTA: We’re definitely doing a lot of stuff as far as on our own with our own label and stuff. We have a lot of collabs. We’ve been playing this one thing we did with this group called Fight Club which they’re actually from here. We have a couple of other ones too. A lot of club music a lot of Latin music. We have been working with a lot of Latin artists. We've had some writing camps last year and this year in Mexico and playing in Brazil and stuff. We’re working with a lot of up and coming people and it’s really exciting especially now that we’re about to launch the label. All of that was for the label and now it’s about being able to put it out and being able to show everyone.

AM: What are 3 restaurants that you guys love eating at in Miami?

GTA: In Miami? Crab Man 305 that’s our number 1! Shout out to Crab Man 305. We’ll also say that there are many many Cuban restaurants, but Sergio’s is a very good restaurant - it’s classic Miami. And then I’d say that obviously Joe’s Stone Crab is a good one – it’s a fancy one but one to go to!

IG @GoodTimesAhead

PHOTO | Paul Farkas

PHOTO | Paul Farkas

PHOTO | Paul Farkas

This past Electric Zoo not only included DJ/producer NGHTMRE performing, but he had a stage for the artists on his label Gud Vibrations which he cofounded with SLANDER. We talked with him about his sound, the responsibilities of running his labels, his current tour and of course being at this year's EZoo.

PHOTO | Paul Farkas

ATHLEISURE MAG: How do you define the NGHTMRE sound?

NGHTMRE: I like to just call it bass music. I try to incorporate and tempos and various styles of electronic music in my records and live shows. It’s a mixture of melodic and heavy. I focus on keeping everything high-energy!

AM: In addition to working on your music, you’re also the Co-Founder of your own label along with SLANDER. How is it juggling those responsibilities and needs?

N: It’s great actually. We have a great team helping us and it really allows us to focus on the music rather than having to worry about small details and infrastructure building. It’s only just getting started in our eyes.

AM: You’re back at EZoo and not only are you performing but you have an entire stage with Gud Vibrations artists – how did this come about and how exciting is it to have this going on this going on this year?

N: I think the Gud Vibrations label and brand in general works so well because it came about organically. Me and the Slander boys are great friends and our tastes align so well that we eventually started our own events and parties. We’re extremely grateful for Electric Zoo for inviting us to bring the Gud Vibrations energy to New York.

AM: Gud Vibrations also has its own clothing line – the Bomber Jackets are definitely something cool that we would include in a future shoot – how do you go about deciding what goes into the line and how it feeds the ethos of your label?

N: Gud Vibrations in general is an outlet for us to put out what we think is cool into the world. We don’t have any specific method to deciding what goes out, but if there’s something we particularly love or feel is cool we take our time developing it to make sure it’s exactly how we like it, then share it!

AM: Tell us about The Alchemy Tour.

N: For this tour I’m doing a b2b set with Slander for each show and this is the first time we’ve been able to bring our stage “The Atom” on the road with us! To top it off we’ve been looking up to Seven Lions and The Glitch Mob for years so to be performing alongside them is amazing!

AM: Tell us about collabs and projects that you have dropping within your music as well as things that we should know about regarding the label.

N: Earlier this year I released a record with ASAP Ferg called Redlight! He’s another person I’ve looked up to for a long time so being able to work together and create a full music video together was a special experience. I have a new track with “Zhu” called Man’s First Inhibition that just dropped and is a bit different from my other stuff. I am always collaborating on new music!

PHOTO COURTESY | aLIVE Coverage for ElectricZoo.com

AM: You’re constantly on the road going from one gig to the next. Do you have 3 things that you do prior to a gig to get in the right mindset to perform in front of your fans?

N: Nothing usually actually. I spend time in Rekordbox on my computer before each show. Its a software that allows me to plan out and organize my music a bit better so when I’m in stage it’s easier to switch things up.

AM: In addition to traveling, I’m sure you workout, what are 3 workouts that you feel are the core of your fitness routine?

N: I actually only just started doing this recently but I got a personal trailer to help me while I was home for a bit and this is my “on the road” routine.

STRETCHES | Samson Lunge, Worlds Greatest Stretch, Downdog, Frog Stretch and Pigeon | CORE WORK @ 3 Rounds | (Rotation) Russian Twist x30, (Flexion) Leg Raise x30, (Static hold) Plank 30 sec | @ 4 Rounds | Squats x40, SIT UPS x30, Push Up x20 |

IG @NGHTMRE

PHOTO | Paul Farkas

PHOTO | Paul Farkas

PHOTO CREDITS | PG 26, 52 + 54 aLIVE Coverage for ElectricZoo.com | This editorial contains elements of images, courtesy Dreamstime.com: PG 16 Richochet69, PG 19 Rolffimages, PG 29 Nadezda Mikusova, PG 30 Philip Openshaw, PG 34 Golfxx, PG 36 Steve Ford, PG 41 Alisbab, PG 42 Tatiana Kuklina, PG 46 Alphonse99 + Back Cover Santi Ri |

Read the August Issue of Athleisure Mag and see It’s Electric in mag.

THE GOLDIE AWARDS SHINE BRIGHT IN BROOKLYN

September marked the first annual Goldie Awards DJ and Beats Battle in Brooklyn, NY. Presented by Fool's Gold, Thump, Noisey, TMWRK, and Serato - the night featured an array of
promising beats and DJ artists from around the globe. The star-studded judges panel was stacked with Diplo, Just Blaze, DJ Craze, Destructo, Mija, The Whooligan and Mannie Fresh,
who rooted on the artists with awe and strong community vibe. Dave East joined in with hosting duties for the evening breaking up the show with light and crisp banter, always with a
brew in hand.

The packed house cheered and bopped to beats, scratches and remixes as they filled the air for each battle. The battles were a good formula and the pulse was fresh through the show. The
few moments of downtime between sets allowed for some drink breaks, audible digestion, and IG moments.

A-Trak is right, all of the artists are winners in gaining some great exposure with the event. You never know who s watching and what next lies in store. Congrats to all artists that performed.
The Beat Battle contestants were: Brace, City the Beatmaster, Fresh Kils, HOLLY, MSCLS, R!OT, STFU, and Young Sidechain. The DJ Battle contestants were: John Beez, K-Swizz, Kayper, Miles Medina, Rafik, Rocket Jackson, Vekked, and Yuto.

The Goldie Awards bring good recognition and flavor to the industry truly cutting across genres. It is highly recommended for fans of various musical tastes. DJ’s don’t sleep on this – make sure you have your short demo submissions hashtagged and ready for next time.

Read more from the Sep Issue and see The Goldie Awards Shine Bright in Brooklyn in mag.

AS I AM: THE LIFE & TIME$ OF DJ AM

'AS I AM: THE LIFE AND TIME$ OF DJ AM' looks at the meteoric rise of Adam Goldstein aka - DJ AM. He was  a talented DJ and changed the game by increasing the payscale, establishing the field in the celebrity world and more. While he created a platform, he never forgot his friends and those that he felt made him better as a professional. He truly believed his mantra of "starving the ego, to feed the soul." But behind the fame, he was a man that coped with his own issues rooted in his sense of self and escaping deep unresolved portions of his life. 

In addition to telling the story of DJ AM from birth to death and his love of music as a genre, this film has a number of interviews with luminaries in the industry whom he worked with: Mark Ronson, Samantha Ronson, Steve Aoki, Paul Oakenfold, Diplo, and A-Trak to name a few. 

Throughout the film, you hear from DJ AM himself talking about his influences, his performances and thoughts on the DJ world at large. More importantly, you see how he amassed his empire as a seven-figure DJ which, included collaborations, appearances in films, co-founding a DJ management firm, Deckstar (co-owned by Steve Aoki) and his work in DJ Hero.

We sat down with producer/director Kevin Kerslake (who has produced a number of music videos that include Nirvana, Joan Jett, Red Hot Chili Peppers, Stone Temple Pilots; documentaries, live productions, mini-series and more) to find out about the monumental task of creating this documentary, what he aimed to achieve by releasing this film and the greater message at large that he wants to provide to DJ culture, fans and others that are struggling with demons.

ATHLEISURE MAG: When did you realize that you wanted to take this project on?

KEVIN KERSLAKE: It's funny - Adam lived the life of 10 men in half the time that those men get. He died at such a young age and there was a lot of story to tell. And as you know, in a film, you don't have a lot of time either. But there are so many aspects of his life that are alluring from a film/story standpoint. Historically, he changed the game in music and culturally. All of those various components are enticing and would be to any filmmaker.

But the thing that pushed me over the edge was that we have lost some really incredible people over the years to this deadly cocktail of fame, celebrity and substance abuse. Andrea, AM's mom, had reached out to me a year before, and  at the time I said no as I was concerned that since she reached out to me then I wouldn't be able to tell the full story and the truth. Ultimately, I lost a friend and it felt like we couldn't keep having this story happening. I went to AM's mom and said that we have the power to help stop that streak of great artists that are lost to the world. I let her know that I was on-board as long as we told the story and the truth from the inside and the outside. As long as I could tell the story and get final cut without having to sugar coat it, then I was on board to tell the story. AM lived such an explosive life that I think the personal life of someone is what turned the corner for me. 

AM: How close were you to AM when he was alive? 

KK: My interaction with him was purely professional as I did all the film and video for Insomniac. Adam played their events so our encounters were strictly backstage and I never hung out with them. I actually think that although I knew his past and certain facts of his life - it was in your face (tabloids, journalism and as a figure in the music world), that objectivity that I had is probably what made the film more legitimate in a way. Even people who knew him didn't know certain aspects of his life because he didn't share it with them or they didn't care to know/ask. The logical aspect of this, in terms of doing research and being able to go into it without a personal agenda, is pretty critical for any filmmaker I think. 

Even when there are stories that I have been asked to tell, I know my own limitations when I have known the artist. It's like talking about your own family member. You get blind to certain truths that are important to share.

AM: There is so much information when you're watching the film as a lot comes from him, how long did it take in terms of pre-, production, and post?

KK: To the day, it almost took 4 years to make! The first thing we did was to go through his laptops and desktop. There was so much material that we estimated that in the end we had over 100,000 stills, 10,000 video clips, 100's of mixes, letters and text messages that he had saved. In a sense, there was no pre-pro we just put things together. Documentaries are made in the edit. They don't follow the normal production pro- cess. You just start putting things together. Early on, we were given an audio element that was critical to the story. It was the Share that he did on his 11th sober birthday.

AM: Seeing that audio run through the film really struck us, we didn't think that people could have access to things that are said in Alcoholics Anonymous meetings.

KK: Adam put a recorder in his pocket and he did a Share at the meeting. He really tells his story. This film is really DJ AM from the inside- out. He narrates his own autobiography and like you, I thought that this might be (due to anonymity in AA) crossing a threshold. But in further research, I found that there was an entire network of Shares that were available. People who were unable to attend meetings but needed the inspiration that they provided could access them from downloads online to get the assistance that they need.

AM: In addition to his Share, the meditation video was another dynamic element in the narrative.

KK: It's funny, when you see these relics of what he used to bring him peace, they are very evocative of his state of mind. It showed what he yearned for that he didn't have living a life on the road or in the city.

AM: Documentaries pay homage to the person but, you see DJ AM providing tributes to a number of his friends within the DJ world is that something that you planned?

KK: What that said to me was, that he cherished his relationships and was a man for others. He was selfless in that regard. It tells you a lot about someone when you know who their heroes are. DJ Jazzy Jeff was really a central figure in his life. Just as a fan and someone who just has a great heart and is so solid.

AM: What do you think of what AM would think of the state of music now for DJs and doors that he opened?

KK: There is some speculation involved of course, but I think that people are pretty dialed into him within the scope of the music industry. He would be one of the biggest DJs on the planet still and would have gotten into production. He would have followed where that world was going when DJs started to produce more. Who knows where the Travis Barker and AM collab would have gone. Would they have added more people in the band?  Would it have been more of a visual spectacle? That's more speculation too. 

I think that what impressed me about Adam is, he was just a fan of music and I think that his ability to see the virtues of all sorts of genres, the power of music and how it was able to bring people together and move people. I think that would have continued on. The dark underbelly of that is what DJs are doing. A lot of sets are preprogrammed and maybe he would have been able to highlight some of the weakest aspects of where DJ culture is going and to arrest its slide into a bit of a robotic sense.

AM: What were your goals in creating this movie and how did that correlate to the expectations of those within the DJ culture and fans at large?

KK: This film exceeded my expectations, to be honest. My intention was to dive in and tell the truth and the whole story of AM, his musical impact and import as well as the story of his personal life. Once we got into certain periods of his life and found out there was an episode or circumstance that he had to plow through - they entailed a lot more adversity than what I was aware of and even his family and friends. Once we uncovered his secret stuff, the story took on great dimension and in the end you have a real sense that you know him and that you have lost a friend. It's someone that should still be here walking amongst us. 

When you do a film, it involves a lot of things. Obviously, it includes story, structure, tone, laughs, tears and all of that. I think that my intention was to hit all of those different corners in AM's universe, but to do it in a style that had a certain fidelity to what he did musically. The film is a mashup in its own right and could pinball all  over the map with a velocity that he spun. I feel that the film does that and with what I am seeing in terms of the reaction to the film, it's super rewarding.

AM: As the person who dedicated 4 years to the film - what do you do after this - take time off or go into the next project?

KK: Throughout my career, I have been fairly promiscuous with style. I can go from a miniseries to a music video to a documentary to a commercial to still photography. This is the longest time that I have been on a single project. It's also the most difficult job I have ever done politically, emotionally, financially - it brought everyone (especially me) to their knees. 

In the past few years, we started putting the finishing touches on it to get it out to the world. I have been working on various projects as well. Releasing a film entails a lot of work as well and it's not like I am not working on it anymore. Now that we made it, it's making people aware that they can see it and share it with friends. This is less a commercial venture than extending Adam's legacy forward and it takes work and we're still working hard on getting it out there.

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If you have yet to see AS I AM: THE LIFE AND TIME$ of DJ AM, visit their site to see where it airs in your city as additional theaters will be added throughout the summer. 

Read more from the June Issue