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Athleisure Mag™ | Athleisure Culture

ATHLEISURE MAG™ | Athleisure Culture
  • FITNESS
  • Food
  • Beauty
  • Sports
  • Travel
  • Athleisure Studio
  • Athleisure List
  • Athleisure TV
  • THIS ISSUE
  • The Latest
  • ARCHIVE
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SPRING STAYCATION | NOMO SOHO + CHOLA

April 9, 2024

We've navigated the fall and winter and depending where you're located, you're experiencing varying degrees of Spring! We love that during this time of year, you just want to do more things outside for longer periods! We also love that you feel the need to get a change of pace and sometimes it's not about traveling to a far off locale, but to experience your city and its neighborhoods in a different way!

For this month's location, we decided that a staycation in SoHo was the perfect way to enjoy of of our favorite neighborhoods. The ability to have an array of shopping destinations, restaurants, galleries, and more in the area is a great way to have a bit of a reset whether you do it solo, with friends, family, or your significant other!

To kick off our staycation, we stayed at the NoMo SoHo located on 9 Crosby St. We love that this area is Instagram ready, makes you feel like you're in the midst of fashionable brands from Maison Margiela, Alexis Bittar, R13 Denim, and Flying Solo to name a few, and has epic views with their floor to cieling windows where we could take in Hudson Yards and World Trade Center.

We have had the pleasure of attending a number of editor events, grabbing a bite at NoMo Kitchen, and more. We sat down and talked with NoMo SoHo's General Manager, Jeff Harvey, to find out about this hotel, amenities that it offers, the guest experience!

ATHLEISURE MAG: We've had the pleasure of attending events at this property from a number of years when it was the Mondrian and when it became the NoMo SoHo. Before we delve into the hotel, what can you tell us about what draws people to SoHo?

JEFF HARVEY: SoHo is an iconic Manhattan neighborhood - it’s infused with creativity, evocative expression, and artistic dedication - and we are lucky to call it home. Guests who stay at NoMo SoHo are truly in the epicenter of fashion, art, culture and nightlife, experiencing the best of the city.

AM: When did NoMo SoHo open?

JH: The hotel rebranded as NoMo SoHo in 2015.

AM: One of our favorite things about the hotel is the entrance. It's fun to see the graffiti, the arced trees and the lights. What is the overall aesthetic of this hotel that you want guests to feel when they enter?

JH: We’re very focused on art, and are proud to showcase both local artists and world-renowned talent. The archway at the entrance called the Tunnel of Love, along with the surrounding pieces, prepare guests for what they’ll see once inside: a graffiti-style heart mural in NoMo Kitchen from J. Goldcrown and rotating exhibitions throughout the hotel. Most recently, we showed art from local artist Robert Malmberg’s collection “The Sum of our Parts,” and we have exciting art and cultural activations planned for the remainder of the year.

AM: We love that this hotel has a number spaces that are IG worthy, including NoMo Kitchen. Can you tell us about the ambiance and when it is open?

JH: NoMo Kitchen is situated on the ground floor in a bright, vibrant greenhouse setting, offering a true SoHo dining experience. The restaurant is open daily for breakfast, lunch and dinner, and serves brunch Friday through Sunday. The restaurant extends onto the patio with the Rose Garden, an outdoor dining option open any time the weather permits. This floral oasis in the middle of the city is a picture-perfect spot to enjoy a meal with friends.

AM: In terms of the perfect Spring cocktail, what are 3 that you suggest for lunch?

JH: We suggest the “Spring Fizz,” made with a gin base, bergamot liqueur, raspberry notes, lemon & a splash of grapefruit. This cocktail is refreshing and light, making it perfect for sipping on a warm spring day. We also recommend the “Rose Spritz,” made with sparkling rose and St. Germain, perfect for outdoor gatherings and pairs wonderfully with springtime fare. For guests looking to enjoy a cocktail sans-alcohol, we recommend the “Immuniti” mocktail with hibiscus, fresh thyme and lime.

AM: When we're popping by for lunch, what are 3 appetizers that we can share?

JH: When enjoying lunch at NoMo Kitchen, we’d recommend sharing the roasted tomato burrata, the crab coquettes, and endive bites. These simple but classic options are the perfect tasty portions to start a lunch rendezvous.

AM: What are 3 dishes that you suggest for lunch that should be on our radar?

JH: For lunch, our flatbreads are always a hit. The heirloom tomato and garlic or the vodka sauce and burrata are not to be missed.

AM: As we move into dinner, what are 3 appetizers that you suggest that are on this portion of the menu?

JH: For dinner, we recommend the beef tartare, garlic shrimp, and the king oyster mushrooms to start.

AM: What are 3 entrees that we should consider for dinner when sharing with friends and family?

JH: When sharing at dinner, we recommend sharing the seafood paella or the whole baked rainbow trout. Both entrees have generous portions and are ideal when sharing.

AM: What are 3 cocktails that we should have for dinner?

JH: For dinner, we recommend guests order a classic martini, a timeless cocktail that's simple yet sophisticated, making it an excellent choice to accompany dinner. From our menu of signature cocktails at NoMo, “The Fix” is made with bourbon, campari, white peach & chipotle, perfect for sipping on its own or pairing with a variety of dishes. For guests looking for a lighter drink, we recommend the “Sun Kissed” featuring citrus and ginger flavors. These dinner cocktails offer a range of flavors and styles to complement various meals and occasions, from light and refreshing to bold and aromatic.

AM: What are 3 entrees that we can have for brunch when sharing with friends and family?

JH: Some of our most popular brunch offerings include the NoMo lemon ricotta pancakes, the avocado toast, and the NoMo burger. These options provide the perfect variety of savory and sweet to satisfy any craving.

AM: What are 3 brunch approved cocktails that we should enjoy?

JH: NoMo Kitchen recently launched its spring menu, featuring a great variety of seasonal, internationally-inspired dishes. It includes some year-round favorites, like our lemon ricotta pancakes and NoMo burger, alongside new items like a baked whole rainbow trout, ricotta flatbread with sundried tomatoes and artichokes, and a strawberry rhubarb tart. Combined with our mixologists’ expertly crafted cocktails, the new menus ensure guests can find the perfect option for their ideal meal in SoHo.

AM: We love a good Happy Hour - what do you offer during this time of day?

JH: Our happy hour is from 4-5pm every weeknight, and we offer discounted drinks and bites for those looking for an afternoon snack or a quick stop after work. During happy hour, beers start at $8, wines and spirits start at $10, and select appetizers such as grilled fish tacos, sriracha honey chicken wings and angus beef sliders start at $10.

AM: We love Taco Tuesday and in the month of March, you have some amazing themes. What are some themes that you have for this for the rest of the Spring and as we head into the Summer?

JH: Our chefs have been flexing their creativity with our Taco Tuesday menus. Past dishes have included octopus tacos with purple potatoes for National Octopus Day and Kahlua-marinated carnitas for National Kahlua Day. Upcoming menus will celebrate National peanut butter & jelly day with a first-time dessert taco and National German beer day for example where the taco protein will be battered. Taco Tuesday at NoMo Kitchen is served as a combo paired with a Margarita that follows the theme.

AM: We really enjoyed seeing the views from our room as those floor to ceiling windows were great! For guests who are staying at NoMo SoHo, tell us about the rooms as well as suites that you offer and what are the amenities that you have available?

JH: We’re proud to be in the tallest building in SoHo, and our floor-to-ceiling windows show off the incredible views that come with that distinction. Depending on which way the room is facing, travelers can get truly panoramic views of the beautiful city skyline, seeing the bridges into Brooklyn and overlooking the Empire State Building. The hotel’s spacious rooms feature full-size work desks, C.O. Bigelow bath amenities, luxurious bathrooms and more.

AM: You offer a #YourPlace package that allows people to use a room during the day. This is such a great concept - can you tell us about what day guests can enjoy when purchasing this package and if there are discounts for those who want to book a series of days?

JH: YourPlace allows guests to rent rooms for four or eight hours, providing premium day-use rooms that are popular with remote workers looking for a quiet, distraction-free place to boost productivity. These rooms come with complimentary snacks, access to our fitness center, and contactless room service.

AM: Tell us about your fitness center and what you offer here.

JH: Our 24-hour fitness center is equipped with cardio machines, free weights and weight machines. NoMo SoHo also frequently hosts public workout classes in our Penthouse or outdoor terrace (seasonally), open to guests looking to break a sweat and take in some of the best views of the city.

AM: There are many reasons why people are at your hotel and there is something about being in historic SoHo! For those that live in the neighborhood and are not staying at the hotel, but swing by NoMo SoHo for a Taco Tuesday, what are 2 additional things that you suggest that they should do in the neighborhood?

JH: SoHo has incredible shopping and a wide variety of art galleries. We always recommend that guests take in all of the art they can find nearby, and frequently see guests toting shopping bags into the hotel.

AM: For those that are enjoying a vacation or staycation, what are 3 things that you suggest that they should do in SoHo or in a nearby neighborhood?

JH: In addition to art and fashion, New York City is filled with opportunities to see live performances. Whether it’s a comedy show or a concert, it’s highly recommended.

AM: For our business traveler, who has the pleasure of staying at the hotel. What are meeting options you have for their gathering needs on property and what are 3 things that you suggest that they can enjoy in terms of bonding with their fellow colleagues that are off property and are in SoHo?

JH: Our event venues offer incredible variety. For a traditional meeting, groups can book our ground floor gallery or terrace, or groups can opt to book the Penthouse & terrace for a meeting with a view. The Penthouse has 360-degree views of the city, ample outdoor space, and can be configured to fit groups large and small. Business dinners in NoMo Kitchen are always a hit, and there’s no shortage of entertainment just outside of our doors for business travelers looking to take in more of the city.

AM: With the Spring and the Summer around the corner, are there events coming up that NoMo SoHo will be part of that you would like for us to know about?

JH: We just launched a series of wellness classes with Sound of Om, a local partner leading yoga, sound baths, meditation and more in our Penthouse. It’s a great way for guests and locals to relax atop the city. The Rose Garden is also open this spring and summer for diners looking to take in the weather during the warmer months.

AM: Are there any packages that you would like to highlight that we should keep on our radar?

JH: Our Pride offer will be available for stays throughout the month of June and will give guests a Pride welcome amenity, credit to dine at NoMo Kitchen, and two complimentary Pride cocktails at the restaurant’s bar.

IG @thenomosoho

PHOTOGRAPHY COURTESY | NoMo SoHo

We love that a staycation allows you to really enjoy a neighborhood at a granular level whether it's trying a new coffee spot, walking into a lounge for a few drinks, or taking in the architecture in the area! But when you're in a city like NYC, you are only an Uber or subway ride away from changing up the vibe!

We decided to revisit Chola, which we have previously featured in The Art of the Snack for our NOV ISSUE #49 in 2019. They have been making incredible Indian cuisine for 26 years and we wanted to try new dishes on the menu as well as take in the vibe and heartwarming way that they create each dish that leaves their kitchen. After an epic meal on the UES, we wanted to go deeper into their history, find out about the founder Shiva Natarajan as well as its owner Min Bhujel, and what guests can expect from this restaurant which is enjoyed by so many including Martha Stewart who has dishes named for her!

ATHLEISURE MAG: We had the pleasure of dining at Chola a few years ago and enjoyed the dishes that we had. Can you tell us a bit about the history of Chola as we know it opened in 1998!

CHOLA: Chola first opened its doors in February 1998, initially offering a menu centered around North Indian cuisine; however, it wasn't until founder Shiva Natarajan introduced South Indian dishes to the menu that the restaurant truly garnered attention. This pivotal move earned them a notable two-star review from The New York Times, propelling Chola to its current status as an acclaimed dining destination.

AM: Shiva Natarajan founded the restaurant and is known as a pioneer in Indian Cuisine here in NY. Can you tell us about his background and what led him to creating Chola?

C: Shiva, the founder of Chola, initially embarked on a career in finance as a young professional. However, after a few years in the financial sector, Shiva realized that his true calling lay in the culinary world. Growing up, he spent considerable time in the kitchen, learning invaluable techniques and recipes from his grandmother. This early exposure ignited his curiosity and passion for food and cooking, ultimately prompting him to transition away from finance. Inspired by his love for Indian cuisine, Shiva ventured into the restaurant industry, launching establishments like Sahib and Malai Marke. Through these ventures, he played a pivotal role in pioneering the Indian dining scene in New York City.

AM: We enjoyed meeting Min Bhujel as we dined at Chola this month and he is now its owner. Can you tell us about his journey in the culinary industry, working alongside Shiva, what it means to run the restaurant, and what the goals are for the upcoming years?

C: Min Bhujel embarked on his culinary journey in his native India, accumulating 16 years of experience in the hospitality sector. Upon moving to the U.S., he had the privilege of being mentored by Shiva, eventually becoming his protégé and right-hand man for over a decade. During this time, Min played integral roles in the operation and management of several of Shiva’s acclaimed restaurants.

Now, as the owner of Chola, Min's journey has come full circle. Running the restaurant holds profound significance for him, symbolizing the culmination of years of hard work and dedication in the culinary industry.

Looking ahead, Min, alongside Shiva, aims to uphold Chola's recognition in the Michelin Guide. Their ultimate aspiration is to earn a coveted MICHELIN star for the restaurant, reflecting their unwavering commitment to culinary excellence and innovation.

AM: What is Shiva's involvement in Chola at this point?

C: Shiva remains heavily involved in Chola's operations, particularly in menu and recipe development. He maintains a consistent on-site presence, diligently overseeing the quality and consistency of their menu items and service. Acting as a guiding force, Shiva continues to play a pivotal role in ensuring the restaurant's ongoing success.

AM: Shiva was on Martha Stewart's, Martha Cooks on Roku and is currently writing a cookbook. Can you tell us about this recent appearance as well as his cookbook?

C: During his recent appearance on Martha Cooks, Shiva teamed up with his friend and longtime patron, Martha Stewart, to showcase the preparation of some beloved traditional Indian dishes. Sharing his expertise, he provided valuable insights on spice selection and demonstrated the art of cooking Martha's favorite Indian dishes, including Butter Chicken, Okra, Lemon Rice, and Raita Yogurt.

Additionally, Shiva is currently channeling his extensive knowledge and experience of Indian cuisine into writing a cookbook. This endeavor aims to consolidate his culinary wisdom and travels across India, where he has picked up countless regional recipes to be shared with the world.

AM: When we're talking about Indian food, what are the ingredients and spices that are indicative of this cuisine?

C: When discussing Indian cuisine, several key ingredients and spices come to mind that are indicative of its rich, vibrant flavors. Some of these include curry leaves, coriander, cumin, saffron, cloves, chili, fenugreek, tamarind, and ginger.

AM: From a culinary standpoint, what regions do the dishes offered come from?

C: The dishes offered at Chola originate from diverse regions across India. These include Northern Indian regions like Kashmir and Punjab, as well as Kolkata in the northeast, and southern regions along the coast such as Bangalore and Karnataka. Shiva's extensive travels throughout India have enabled him to bring back traditional and original recipes from these regions, enriching Chola's menu for his customers to enjoy.

AM: You make your Ghee fresh at Chola - why is this such an important ingredient?

C: Freshly made Ghee holds significant importance at Chola due to its profound impact on the flavor of the cuisine. Crafted daily through the tempering technique, it enhances the taste and aroma of the dishes. One of Chola's best-kept secrets lies in the special blend of herbs used to temper the Ghee, further enriching its flavor and aroma.

AM: Before we delve into the menu, can you tell us about what guests can expect to see when they come into the restaurant. And can you tell us about the iconic vintage clock?

C: With a passion for antiquing, Shiva procured a broken antique clock from a train station three years ago. After careful restoration and customization, this clock now proudly adorns Chola's entrance, symbolizing its enduring presence in the Upper East Side neighborhood for the past 26 years.

Stepping inside, guests are greeted in the front room that features a spacious bar embellished with golden hanging pendants, exuding a warm and inviting glow. In the dining room, marbled walls complement gray banquettes lining the perimeter, while black and white photographs showcase coastal scenes from Southern India, offering a glimpse into the cuisine's origins. Throughout the restaurant, a blend of modern and traditional accents pays homage to the vibrant tapestry of Indian culture.

AM: In our recent visit, we were reminded of why we love this restaurant as you can feel the love and mindfulness in the dishes. It's also amazing to watch the faces of others that are there as you can see that they are being transported as well. Can you talk about some of the traditional culinary practices that are upheld at Chola?

C: At the heart of Chola's cuisine lies a deep-rooted passion and reverence for traditional cooking methods. Drawing inspiration from familial traditions, the kitchen meticulously upholds these practices to preserve the authenticity of each dish.

For Shiva, maintaining these culinary traditions is akin to staging a Broadway performance each night. The kitchen is expected to operate at peak performance, ensuring the consistency and excellence in every dish. This dedication guarantees that each visit to Chola promises the same high-quality experience for their patrons.

AM: You have new items on the menu which I know we had the pleasure of having. For an appetizer, what are 3 dishes that you suggest that we should share with friends and family?

C: For appetizers, here are three dishes Shiva highly recommends sharing with friends and family:

• Baghari Jhinga, creamy mustard shrimp from Kashmir

• Phuckawala Alu Dum, spiced tamarind potatoes, fresh coriander, and ginger

• Lasoni Gobi, tangy cauliflower, ginger, and garlic

AM: For the entree, what are 3 dishes that you suggest that we should enjoy?

C: For Entrees, Shiva suggests the following:

• Lata Shetty’s Lobster Ghee Roast, a family recipe from Shiva’s mother-in-law with tamarind, coconut, and onions

• Meen Polichattu, pan seared fish in a banana leaf

• Tanjavur Avial, a coconut-vegetable dish from Kerala

AM: We are huge fans of Saag Paneer and we did enjoy that when we visited, but we also had a new favorite, Gosht Saag! The lamb was lovely and that balanced with the spinach was truly a great experience! Can guests who enjoy a specific meat like goat have it paired with a curry or sauce that would make it a unique dish that may not be officially on the menu?

C: While we strive to accommodate our guests' preferences, our preparation method involves marinating and grilling meats specific to the masala or curry they will accompany. This meticulous process ensures optimal flavor but limits the flexibility to interchange meats with our sauce variety. Therefore, we cannot always accommodate the interchanging of meats and sauces, but we are confident there is something for everyone on our expansive menu.

AM: What are 3 meat based dishes that we should think about having for our next meal?

C: For Meat dishes, Shiva suggests:

• Melagu Kozhi Chettinad, a spicy pepper chicken curry dish from the house of Chettiyars

• Golbari Kosha Mangsho, a slow cooked bone-in goat curry from Kolkata

• Saag Gosht, spiced lamb, pureed spinach, ginger

AM: We love the rice and naan dishes that are offered - what are 3 that we should order for the table?

C: Must try rice and Naan items are:

• Misti Rice, a delicacy from Kolkata that features sweet rice, cashews, raisins, and ghee

• Mughlai Goat Biryani, a highly aromatic specialty with Basmati rice, whole spices, yogurt, and herbs served in a clay pot

• For Naan, the Chili Onion Naan is recommended for spice lovers

AM: To complete our meal, what are 3 desserts that we should think about having to share?

CC: To round off your meal perfectly, patrons should try the following desserts:

• Kulfi, a condensed milk and saffron ice cream

• Misti Dohi, a fermented sweetened yogurt from Kolkata

• Coconut Barfi, coconut squares with cardamom

AM: The cocktails have been curated by Allen Katz, Owner of the New York Distilling Company. Can you talk about his background and what his vision was for your beverage program?

C: The cocktails at Chola have been crafted by Allen Katz, Owner of the New York Distilling Company. With a background as one of the nation’s foremost authorities on distilled spirits and cocktails, Allen serves as the Director of Spirits Education & Mixology for Southern Wine & Spirits of New York. Renowned for his expertise, he conducts public and professional seminars on topics such as America’s food and cocktail heritage and even hosted The Cocktail Hour for Martha Stewart on SiriusXM.

For Chola's beverage program, Allen created cocktails that harmonize perfectly with the cuisine. He aimed to provide refreshing options that complement the bold flavors of our spicier dishes, ensuring a well-rounded dining experience for Chola’s guests.

AM: What are 3 cocktails that you suggest that we should order when enjoying our meal?

C: From Allen’s list, must try cocktails include:

• Himalayan Sunset, Spring 44 vodka, King’s Ginger liqueur, mango puree and fresh lime juice

• East of Manhattan, Ragtime rye, La Copa sweet vermouth and saffron syrup

• Ginger Lime Fizz, vodka, orange liqueur, ginger, fresh lime and cranberry juice

AM: In terms of beer and wine, what are 3 you suggest?

C: When it comes to beer and wine selections, Shiva recommends the following:

• Indian beers like Taj Mahal and Kingfisher offer a refreshing complement to the cuisine

• Rose from Driopi, Greece pairs nicely with a variety of dishes

• And don't miss out on Chola’s house-made Lassis, available in Mango, Sweet, and Salt variations, which are great non-alcoholic beverage options

IG @cholanyc

PHOTOGRAPHY COURTESY | Chola

Read the MAR ISSUE #99 of Athleisure Mag and see SPRING STAYCATION | NoMo SoHo + Chola in mag.

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In AM, Food, Mar 2024, Travel Tags NoMo SoHo, SoHo, Chola, Food, Travel, NoMo Kitchen, Jeff Harvey, General Manager, New York City, Staycation, Travekm, The Art of the Snack, Shiva Natarajan, Min Bhujel, Martha Stewart, Roku, The New York Times, Sahib, Malai Marke, MICHELIN, Martha Cooks, Indian Cuisine, Cuisine, Indian
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'TIS THE SEASON EDITORIAL

December 22, 2023

This month, our editorial shoot takes us to The Algonquin Hotel Times Square, Autograph Collection, a Marriott property which is a living gateway to the past, present, and the future as it embodies the early 1900's of literary and Hollywood luminaries that graced the rooms of this hotel while currently being a destination of the modern era with an open path to the iterations it will take as the years continue to evolve.

The holiday season is definitely a marathon and not a sprint as it takes place over a number of weeks spanning between the fall and the winter. We wanted to look at the many days that take place that are casual and allow us to connect to one another as we make our way closer and closer to more signature events! We spend a lot of time with friends, family, significant others, co-workers and more. Our shoot took place at the Tallulah Bankhead suite at this iconic hotel that is in the heart of it all. We wanted to find out more about the history of this hotel, why it's an important part of NYC history, what guests can expect whether they're staying for business, a staycation, or a vacation and more. We took some time to catch up with The Algonquin Hotel's General Manager Willis Loughhead to find out more!

ATHLEISURE MAG: It was such a pleasure to shoot at the Algonquin Hotel and being there, we learned a lot more about the property and its history. When did the Algonquin first open and can you take us back and through the storied history of this hotel as it's over 100 years old!

WILLIS LOUGHHEAD: The land for the Algonquin Hotel was purchased in 1901 for $180,000. In just under a year, at a cost of $500,000, the Algonquin Hotel was built and opened on November 22, 1902. Named for a New England Native American tribe, the hotel welcomed its first guests - a room with a bath set a traveler back $2 per night.

From the day it opened into the current time, the Algonquin has maintained close ties to the arts community with early residents who included the great star John Barrymore, Drew Barrymore’s grandfather, Mary Pickford, and Douglas Fairbanks. Writers, Playwrights, humorists and critics, as well as editors of both fact and fiction, converged on the Algonquin in the decade between 1919 and 1929, founding the legendary Round Table. My Fair Lady was written in suite 908. William Faulkner wrote his Nobel Prize speech in a room. The Algonquin has been both primary residence and preferred NYC hotel for incredible talent like Maya Angelou, Norman Mailer, Ralph Ellison, James Baldwin, Steve Martin, and Lou Reed, to name a few. Films with a Round Table history include Citizen Kane, Giant, It’s a Wonderful Life, The Sound of Music, and many more.

I continue to host close friends in the arts community such as legendary musicians like Thurston Moore from Sonic Youth, James Ijames, who celebrated his Tony nomination for his play Fat Ham under our roof, and both Colson Whitehead and Richard Hell, New York City legends who read in the Oak Room.

AM: We had the pleasure of shooting at the Tallulah Bankhead Suite (loved the phones which were such a great touch and the blue shade of the paint was so calming) and we know that there have been other suites that are named after notable people, can you tell us about them and why there is such a connection with these individuals?

WL: All 24 of our suites are named after our residents like Dorothy Parker 1106, Herbert Ross 610 and John Barrymore 209.

AM: Who have been some notable people that stayed here and can you tell us more about the connection between the hotel and literary figures? Tell us about the Algonquin Cat! We didn't see Hamlet, but we know that he is just as much a key figure as others who have stayed there.

WL: Hamlet is featured in a children’s book, The Algonquin Cat, illustrated by Hillary Knight who also illustrated the Eloise series set in another famous NYC hotel where I served as Executive Chef for a number of years before moving into Hotel Management.

AM: Tell us about The Blue Bar and The Lobby Lounge. Is there a signature drink that we should know about?

WL: The most famous cocktail is none too cleverly named, The Algonquin; a mix of woodsy rye whiskey, pineapple, bianco vermouth and some say a touch of Peychaud bitters like a Sazerac. We also currently feature a Hamlet cocktail with Rocky’s Brooklyn Botanical, Galliano L’Autentico and Whispering Angel Rosé. Our cocktail lists change frequently and right now I am working on some Holiday treats with Hot Cocoa and Mezcal.

AM: For those looking to grab a bite at the hotel, what can you tell us about The Round Table?

WL: The Blue Bar Restaurant & Lounge is a 3 meal restaurant built around the legendary Blue Bar which opened in 1902 with the hotel. At night we feature cocktail cuisine with classic New York City inspiration from the Oysters Rockefeller to a deli-style Reuben, and we do a brisk, healthy lunch with servers who I would put up against the best of the cities’ baristas. You should see the foam they get for a cappuccino even out of the almond milk that I prefer!

AM: For those that are looking to create an event whether it's a launch, sales meeting, etc - what can you tell us about event spaces that you have available?

WL: We host wonderful and intimate occasions in our small private library featuring Round Table first editions, signed collectibles, vintage 1950’s and 1960’s Playboy magazines and recent releases and memoirs like Thurston Moore’s Sonic Life which just came out. In the early 90's, I worked for Arnold Schwarzenegger as a wood burning oven chef at his restaurant Schatzi on Main in Venice California, so sitting amongst the Pulitzer Prize winners is a copy of Arnold’s latest, Be Useful. We also use the Library a great deal for Broadway stars to dress and have makeup done before premieres and on opening nights.

We also have the famous Oak Room, a wood paneled vintage street front room that can seat 110, for formal dinners next to Hirschfeld’s original artwork that adorns the walls.

AM: At the conclusion of our shoot, we actually took in some live music, which was a great way to decompress, what events do you typically have that guests or those grabbing a drink can enjoy?

WL: We have a culture and history of live music at the Algonquin. It was a personal goal of mine to breathe life into that tradition that started with Ella Fitzgerald and so many others like Burt Bacharach, Elvis Costello, Harry Connick, and Oscar Peterson. On Tuesday nights, we feature classic cabaret music with the inimitable KT Sullivan, and on Thursdays, we have live piano and vocals with Rocco DellaNeve who is a legend in the making. You should hear his version of Enter Sandman by Metallica and he also does a killer New York State of Mind. Guest stars always drop by.

October and December are my charity months to raise money for Breast Cancer and Toys for Tots, so our programming expands greatly with Broadway’s biggest talent coming in to belt numbers and dance. Keep your eyes and ears open in December when we have 10 nights of incredible holiday entertainment including one “Santa Baby” drag show that will raise this 120 year old roof.

AM: Tell us about the kinds of rooms that are available and also provide additional details about the suite we were in, The Tallulah Bankhead Suite?

WL: Our suites and king rooms book first. We are a boutique sized hotel with 181 total rooms. None of our rooms are exactly the same and some rooms have a haunted history that has been verified by both official ghost hunters as well as nightly guests. Was it Robert Benchley who moved your towels around or turned on the lamps in your suite living room? Did Dorothy Parker open the shades that you closed before turning in? Perhaps.

In 1959, the filmmaker Preston Sturges passed away in a suite and Montgomery Clift was a frequent visitor. Perhaps.

AM: For a truly decadent stay for our readers is there anything that you can suggest that can be enjoyed at the hotel? I know at one time, you had a $10,000 Martini that had diamonds in it!

WL: We have two packages to note:

  • A Dine with a Broadway Star package, where pre-theater you are able to dine at the Infamous Round Table with one of the stars of the show that you are seeing that evening.

  • Hex and the City package for 2024 with our Resident Wellness Witch, CardsyB who will help you stay magical by reading your tarot cards and your energy so that you can straighten up and fly right in 2024. All guests will receive a reading, CardsyB’s memoir, a Stay Magical AF candle and a Bad@ss B*tches Tarot Deck.

AM: For those that are enjoying a staycation at the hotel during the holiday season, what are activities that you suggest that are in the neighborhood that they should take out?

WL: All the B’s: Bryant Park, Broadway and Books at the NYPL.

AM: For those who have never been to NYC and are here for vacation during the holidays, what would you suggest that they should do?

WL: Get inspired, keep a notebook, write your story. The good ol’ days are now and keep your mind wide open. New York is an awesome place to be surprised. Rockefeller Center has grown immensely and Central Park is just a shopping walk away up 5th avenue.

AM: For those that have corporate functions that are being held at the hotel, do you have any ideas of what they can enjoy?

WL: I partner with BroadwayPlus.com. One of my close friends - ask for Corey - is the guru of the VIP corporate experience with them. They book custom concerts, VIP tickets, arrange backstage meet and greets, and generally unlock all of the perks normally reserved for the highest tier of celebrity guest and bring it to the corporate accounts. We also encourage a Bowery Boys Walking Tour or one of the many sightseeing tours via boat around Manhattan that my team can arrange.

AM: For those that have corporate functions that are being held at the hotel, do you have any ideas of what they can enjoy?

WL: I partner with BroadwayPlus.com. One of my close friends - ask for Corey - is the guru of the VIP corporate experience with them. They book custom concerts, VIP tickets, arrange backstage meet and greets, and generally unlock all of the perks normally reserved for the highest tier of celebrity guest and bring it to the corporate accounts. We also encourage a Bowery Boys Walking Tour or one of the many sightseeing tours via boat around Manhattan that my team can arrange.

AM: The holiday season is a major time of year, are there events that the hotel will offer that we should know about and can share with our readers? Thinking ahead to Valentine's Day, is there anything that we should know?

WL: Book your 2 night Date Night Package now where you get a $150 credit in the Blue Bar, a bespoke scented candle, a chocolate rose and a guaranteed table in the restaurant.

If your pet is your date, perhaps our Fuwwy Fwiends Package, going live in December, with a:

  • Waived pet fee

  • Polaroid with Hamlet, you and your pet

  • Vintage bronze “A” Algonquin pet tag

  • Trip for your pet to the Algonquin Pawwty Chest, a treasure chest of toys and treats from our local pet shops

  • Use of our cat or dog beds so that you and your date can sleep in peace

IG @algonquinnyc

It was such a pleasure to bring our editorial to life at the Algonquin that's filled with history, NY glamour, and a vibe of creativity that's all its own. This shoot included our focus on bringing 5 looks that lets us look at fall and winter holidays here in NY that you can enjoy on your next stay at the Algonquin as well as in the neighborhood.

TIS THE SEASON | CREDITS

LOUNGE LOOK PG 97 - 101 | Anna Zaia - PONO Colette Matte Earring | VIRGIN, SAINTS & ANGELS Saint Deco Cross Medallion + Delfina 6mm Crystal Jet Beaded Necklace | MAISON MIRU Floating Sphere Stacking Ring Trio - Gold | MAISON DE PAPILLON Jesse Silk Charmeuse Boyfriend Shirt Longtail | BCBG Ruched Velour Legging | Benjamin Simic - BEN SHERMAN Signature House Taped Track Pant |

FITNESS LOOK PG 88 - 95 | Anna Zaia - PONO Silvia H20 Earring Honey | AMELIA ROSE JEWELRY Fluorite Heishi Necklace Latte | ETTIKA Your Essential Flex Snake Chain 18k Gold Plated Bangle Set | MAISON DE PAPILLON Vail Cacoon Sweater | ABERCROMBIE + FITCH YPB Sculpt Squareneck Slim Tank + YPB MotionTEK High Rise Lined Workout Short | Benjamin Simic - ADIDAS RPT-02 SOL | MAISON MIRU Bubble Bracelet 7" | GREATNESS WINS Performance Training Tank | ATHLEISUREVERSE Bomber Jacket | ABERCROMBIE + FITCH Gym to Grocery Jogger |

WFH LOUNGE III PG 102 - 105 | Anna Zaia - VIRGINS, SAINTS + ANGELS Edie Crystal Post Earrings | PONO Sea Chain Necklace Latte | ATHLEISUREVERSE Cropped Fleece Hoodie + Jogger Set | SAVE THE DUCK Iria Long Hooded Puffer Vest | Benjamin Simic - | BEN SHERMAN Signature Zip-Through Track Jacket |

OUT + ABOUT LOOK IV PG 80 - 86 | Anna Zaia - DEEPA GURNANI FW23 Crab Earrings | DEEPA BY DEEPA GURNANI FW23 Loretta Necklace | ETTIKA Abstract Flex 18K Gold Plated Cuff | CARRERA 318/S | AUTUMN CASHMERE Sweater Dress | AEROSOLES Loafer | Benjamin Simic - MARC JACOBS Shield Sunglasses | BEN SHERMAN Lennon "Imagine" Mod Knit Stripe Polo | AUTUMN CASHMERE Cardigan | MAVI Jake | ADIDAS Samba |

(NYE/NIGHT OUT) LOOK V PG 106 - 112 | Anna Zaia - LELE SADOUGHI Crystal Pave Drop Earrings | DEEPA GURNANI Helga Clutch | VIRGIN, SAINTS & ANGELS Virgin Cameo Crystal Mesh Choker, Virgin Cameo Large Figaro Necklace 18 + Virgin Cameo Statement Clip Earrings | BCBG Oly Tiered Ruffle Evening Gown | NEVER FULLY DRESSED Black and Cream Coatigan | Benjamin Simic - UNTUCKIT Wool Rawlins Sport Coat + Wrinkle-Free Las Cases Shirt | MAVI Jake |

‘TIS THE SEASON | TEAM CREDITS

PHOTOGRAPHER Paul Farkas | FASHION STYLIST Kimmie Smith | MUA Toni/Ann/Felicia Graham Beauty | NEW YORK MODEL MANAGEMENT Anna Zaia + Benjamin Simic |

IG @athleisuremag

@pvfarkas

@shes.kimmie

@toni__ann

@feliciagrahambeautyteam

@newyorkmodels

@_anna_zaia_

@lilboochie

PHOTOGRAPHY CREDITS

For this shoot, Paul shot with a Sony Aplha A7R V, Sony FE 50mm F1.2 GM Prime G, Sony FE 24-70 mm F2.8 GM1, Sony FE 50 mm F2.8 Macro Prime, Sony FE 90 mm F2.8 Macro G OSS Telephoto Macro Prime G, and Sony FE 70-200 mm F2.8 GM OSS II. In addition, he used SIRUI Dragon Series Bendable RGB Panel Lights set of 2 of B25R*2 Kit + DJ280.

ATHLEISURE MAG SUMMIT EXCLUSIVE

We had a number of brands that were included in this shoot or supported this shoot and they wanted to make sure that you were able to enjoy purchasing your must-haves with a discount!

PONO

Receive 20% off your order with code ATHMAG95 for a 20% discount off PONO orders through 12/31/23.

SIRUI

Receive 5% off your order with code ATHLEISURE (Valid for all products, with a minimum purchase amount of $50; no expiration date).

VIRGINS, SAINTS, ANGELS

Receive 30% off (1x use per customer) your order with code ATHLEISURE30. There is no expiration date. Cannot be combined with other discount codes.

Read the NOV ISSUE #96 of Athleisure Mag and see ‘TIS THE SEASON Editorial in mag.

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In AM, Fashion, Fashion Editorial, Nov 2023, Travel Tags 'Tis The Season, Algonquin Hotel, Autograph Collection, Marriott, Tallulah Bankhead, Willis Loughhead, General Manager, John Barrymore, Drew Barrymore, Mary Pickford, Douglas Fairbanks, Round Table, William Faulkner, Maya Angelou, Norman Mailer, Ralph Ellison, James Baldwin, Steve Martin, Lou Reed, Citizen Kane, Giant, It;s a Wonderful Life, The Sound of Music, Thurston Moore, Sonic Youth, James Ijames, Tony Awards, Fat Ham, Colson Whitehead, Richard Hell, Dorothy Parker, Herbert Ross, Algonquin Cat, Eloise, Hillary Knight, The Blue Bar, The Lobby Lounge, Peychaud Bitters, Rocky's Brooklyn Botanical, Galliano L'Autentico, Whispering Angel Rose, Playboy, Sonic Life, Arnold Schwarzenegger, Pilitzer Prize, Oak Room, Ella Fitzgerald, Burt Bacharach, Elvis Costello, Harry Connick, Oscar Peterson, KT Sullivan, Rocco DellaNeve, Metallica, Toys for Tots, Robert Benchley, Preston Sturges, Montgomery Clift, Bryant Park, NYPL, Rockefeller Center, Central Park, PONO, Anna Zaia, Toni Ann, Kimmie Smith, Paul Farkas, Virgins Saints Angels, Maison Miru, Maison de Papillon, BCBG, Benjamin Simic, Ben Sherman, Ameila Rose, Ettika, Abercrombie & Fitch, Adidas, Greatness Wins, Athleisureverse, Save the Duck, Sony, Deepa Gurnani, Deepa by Deepa Gurnani, Carrera, Autumn Cashmere, Aerosoles, Marc Jacobs, Mavi, Never Fully Dressed, Untuckit, earrings, necklace, tracksuit, sunglasses, rings, New York Model Management, SIRUI
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THE ART OF THE SNACK | VINEAPPLE CAFE

March 21, 2022

We're heading to Brooklyn where we found out about Vineapple Cafe, a coffee shop that was beloved by Aubrie Therrien and Zac Rubin who enjoyed the vibe. When it closed, they stepped in to become the new co-owners to ensure that the neighborhood still had a destination to enjoy. They imagined how Vineapple could be more than what it was known as so that the community could still come together.

ATHLEISURE MAG: Tell me about Vineapple Cafe prior to when you took ownership of it. What was it about the original that drew you to it and what made you want to revive it?

AUBRIE THERRIEN: Vineapple was a neighborhood coffee shop that we frequented daily and the neighborhood really loved. Before that, it also had many other iterations as a steak house, a Mexican restaurant, and a gay nightclub. When we moved to the neighborhood, we would always wonder what Vineapple would be like if it had a great bar and an enoteca-like food menu. We joked that we would at least eat there 2-3 times a week. So one day, when we saw that Vineapple had suddenly closed, we not only jumped at the chance to revive this little cafe that the neighborhood relied on, but also turn it into something we had always hoped it could be.

AM: As you’re co-owners of Vineapple Cafe, what is your background in the culinary space?

AT: I’ve worked as a server and bartender at a variety of restaurants throughout the City for about 10 years, helping some open and also at other well-established places. My family also owned a restaurant in Little Italy for 75 years called Giambones. Cooking and eating is a huge part of my family and heritage.

Zac is a lover of good food and wine and an entrepreneur in the city who opened a cafe in his soccer stores a few years ago and caught the restaurateur bug.

AM: What was it like launching the concept right before the pandemic and navigating the process of renovating and opening during this time?

AT: It was both exciting and scary at the same time. We took over the restaurant in February 2020 and then the world completely changed in March 2020, right before we were going to try to reopen. We took that time to really reflect on the place we were trying to create and also worked on recipes and making the place beautiful with the help of our friends and family. We opened in phases starting in June 2020, with a shower curtain covering areas that were still being renovated. The neighborhood was so kind and patient with us and with us every step of the way.

AM: The kitchen is helmed by Executive Chef Joel Mendia, can you tell us about his culinary background, where he trained and how he came to Vineapple Cafe?

AT: Joel is a really wonderful person to work with and he has been with us, in many different roles, since the very beginning. He has trained in several kitchens in the city under the helm of some really fabulous chefs, with a focus on Italian foods, most notably Café Lalo and Café Falai.

AM: How would you define the cuisine that people can enjoy here whether they are coming to dine?

AT: Vineapple is an Italian-Leaning restaurant, featuring both old world favorites and New American Cuisine with some personal twists from our Chef and our family.

AM: What is the ambiance of Vineapple Cafe as I know you have a patio, garden and indoor seating.

AT: Vineapple is a neighborhood café with a casual, cozy and inviting vibe. We have a great mix of local regulars and visitors joining us from all over the world.

Our staff works hard to make them feel immediately at home.

AM: What are 3 dishes you suggest for those that are coming for breakfast?

AT: Our most popular item is our Breakfast Burrito. It’s massive, stuffed to the brim with all your favorite fixings, and comes with a side of our amazing roasted potato wedges. Our Breakfast Sandwich isn’t your run-of-the-mill breakfast sandwich! Farm fresh eggs are prepared with our house-made tomato jam, asiago cheese, and arugula, for an incredible start to your morning with just the right pairing of sweet and savory. Our Avocado Toast goes above and beyond the expected, with an obscene amount of Avocado, everything spice, and housemade pickles, rounded out with Caputo’s Olive Bread, it is literally the best avocado toast I have ever had.

AM: What are dishes for lunch that you suggest for those stopping by?

AT: Our Warm Vegetable Farro Bowl is a hearty, delicious, nutritious meal, it’s especially wonderful if you add our roasted chicken or a poached egg. The Prosciutto and Mozzarella Panini with our House-Made Tomato Jam is an absolute show stopper, and one of our best selling lunch items. The Kale, Apple, & Goat Cheese Salad is the perfect afternoon bite. Great as a starter, but excellent as a mid-day meal.

AM: You have a new dinner menu that we want to explore. What are 3 appetizers that friends and family can enjoy to start their meal?

AT: Our house charcuterie board is not to be missed! We call it The Big Board because it’s simply sprawling! Mama’s Prosciutto Bread is a family recipe held near and dear to us, a delicious combination of homemade bread, aged prosciutto and basil with gooey mozzarella cheese. Our Burrata with Roasted Beet Puree is both beautiful to see, and delightful to eat. The perfect table starter.

AM: What are 3 entrees that you would like to tell us about that we should enjoy?

AT: The Hanger Steak is fantastic and always cooked to perfection. We change the dish seasonally to include the freshest local vegetables. The Brown Butter Chicken is the most perfect winter chicken dish of all time. The warm peppery crust is simply to die for. The Cacio y Pepe Mac and Cheese is also a really iconic dish, served in a cast iron skillet. It comes bubbly with a breadcrumb top and is just really satisfying.

AM: To end the meal, what are 3 desserts that we should have on our radar?

AT: Chef Joel makes the best House-Made Tiramisu of all time! I’ve never tasted anything like it. Our Apple Pie Bread Pudding is a delectable sweet bite. Perfect for sharing at the end of your meal. Our Affogato uses the freshest Devocion Espresso with incredible gelato from local purveyor, Dolce Brooklyn. I would suggest ending your meal with an after

dinner beverage too, like a hot Amaro Caldo or a signature Espresso Martini.

AM: We have heard that you have a great beverage program and that you brought on Jennifer Sandella as the Bar Director as well as the General Manager. Can you tell us about her background as well as 3 crafted cocktails that she has created that we should try?

AT: Jennifer is a Brooklyn Heights local and has a true love and passion for crafting amazing experiences for our guests. She’s been creating cocktails for over a decade and also has a background in the theatre. She suggests you try the Bird of Passage, a refreshingly floral combination of Gin and Amaro, the Brooklyn Heights for a strong dram on a chilly evening, or the Golden Harvest made with passionfruit and mezcal, which is delicious, easy to drink, and perfect for any day of the week.

AM: It seems like those who come to Vineapple Cafe has a number of options whether patrons are interested in a café vibe, a bar or a restaurant. Did that influence how you approached the décor in terms of its vibe?

AT: We wanted to make sure the folks who loved the coziness of the old Vineapple still had that same vibe at Vineapple 2.0 while also adding some hints of sophistication and that brooklyn-enoteca ambiance that would translate to dinner. In addition to beautifying some of our outdoor spaces, we just wanted to create an unpretentious space where everyone can feel welcome; and of course, filled with hidden pineapples everywhere.

AM: In addition to food, you have live music and trivia nights. Can you tell us about these offerings?

AT: Yes! We are doing a weekly Trivia night on Tuesday that is so fun and a nice thing to do in the neighborhood. We give out prizes to the winning team and offer some food and drink specials. It’s VERY popular so if you are interested, definitely make a reservation. Our live music on Sunday is also popular and just a lovely way to end a weekend - relaxing with a bottle of wine, some homemade lasagna and jazz twists on some contemporary songs. On live jazz night we also offer 50% off bottles of wine.

AM: You also have non-profit nights. Can you tell me more about this and why you wanted to do this? What organizations have you partnered with?

AT: Giving back to the community is really important to Zac and I. He is involved with several nonprofits and when I’m not at Vineapple, I’m also the executive director of two Brooklyn based community organizations. When we reinvented Vineapple, we wanted to ensure that the community was part of that equation. One way that we give back is to host nonprofit nights for our local partners. We call them our "Eat Out for Nonprofits" nights, and 20% of all dinner revenue is donated to the nonprofit of the evening. The nonprofit can also use that evening to host an event, invite folks interested in learning more about the program, put information out for guests or a QR code for donations or use the projector to showcase their program. Recently, we’ve partnered with Horizons Brooklyn, Launch Expeditionary School, and local middle school PS915. If a local nonprofit is interested in partnering with us for a Dine Out night, they just have to get in touch!

AM: As we get closer to the spring and summer, are there special events that you will have at Vineapple Cafe that we should keep an eye out for?

AT: Mother’s Day is just around the corner and we will be hosting a special brunch for all the Mama’s out there. Our menu is seasonal, so we will be bringing some spring and summertime special goodies back starting in April. And summertime Happy Hour in our garden is as close to an evening of magic as one can get in NYC. Keep an eye out for fireflies!

IG @vineapple71

PHOTOS COURTESY | Vineapple Cafe

Read the FEB ISSUE #74 of Athleisure Mag and see THE ART OF THE SNACK | Vineapple Cafe in mag.

In AM, Feb 2022, Food, Tne Art of the Snack Tags Food, Vineapple Cafe, The Art of the Snack, Brooklyn, Aubrie Therrien, Zac Rubin, Executive Chef Joel Mendia, Italian, Breakfast Burrito, Breakfast Sandwich, Avocado Toast, Warm Vegetable Farro Bowl, Prosciutto and Mozzarella Panini, Kate Apple & Goat Cheese Salad, Mama's Prosciutto Bread, The Big Board, Burrata with Roasted Best Puree, Hanger Steak, Brown Butter Chicken, Cacio y Pepe Mac and Cheese, House-Made Tiramisu, Apple Pie Bread Pudding, Affogato, Dolce Brooklyn, Jennifer Sandella, Bar Director, General Manager, Bird of Passage, Brooklyn Heights, Golden Harvest, Vineapple 2.0, pineapples, Horizons Brooklyn Launch Expeditionary School, Happy Hour
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Serafina-Tribeca.jpg

ATHLEISURE LIST | SERAFINA TRIBECA

February 5, 2019

We had the pleasure of enjoying a fantastic meal during Serafina Tribeca's Fall/Winter Italian Comfort Food Tasting which showcased a number of dishes that are currently available on their menu. Serafina is a classic restaurant known in NYC as well as select cities around the globe that has great cocktails as well as Italian comfort foods that are great for lunch, dinner and brunch.

What sets Serafina apart from other properties within this group is the fact that they have dishes as well as cocktails that are specific to this location only! We had the chance to swing by to talk with Serafina Tribeca's General Manager, Christian Ferrara.

Christian prides himself on offering a creative twist on Italian dishes based on an authentic approach to Northern Italian food and using only the highest quality ingredients. A number of dishes that guests enjoy eating here are their bruschettas, a specialty Turkey and Asparagus pizza that was initially created for Thanksgiving and was carried over after the holidays as well. We love that it's the perfect way to enjoy protein in one of our favorite meals. Of course, pasta is always a dish that is enjoyed at Serafina and you can't go wrong with their Italian Carbonara with Crispy Guanciale. In addition, unexpected treats that include: Purple Cauliflower Soup with Goat Cheese, Grilled Lamb Racks with Truffle Carpaccio Served with Serafina Kale Salad Chopped Apples and Bi-Color Beets and Slow Cooked Short Ribs Sandwich with Taleggio DOP Fondue Cheese and Homemade Apple Jam.

In addition to meals that can be enjoyed in the dining room, at the bar and even in the private rooms - the craft cocktails are not to be missed. With a full and unexpected Margarita menu that is also unique to this location, you'll find liqueuers that add additional flavors to this drink which can be enjoyed year around.

Serafina Tribeca is known as a great place to enjoy a meal whether its breakfast, a business lunch, a corporate dinner or those that live in the neighborhood for after work drinks. Next door, guests who stay at The Frederick Hotel can enjoy having meals or ordering room service from them.

Christian brings in a sense of community and energy during brunch by having jazz bands perform to add additional excitement and a fun vibe. We look forward to the summer when guests can enjoy eating on the sidewalk and there are surprises that they will announce socially that will be even more enjoyable to those dining here!

SERAFINA TRIBECA
95 W Broadway
NY, NY 10007

www.serafinarestaurant.com

IG @SerafinaTribeca


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Read more from the Jan Issue of Athleisure Mag and see Athleisure List | Serafina Tribeca in mag.

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In Jan 2019, Athleisure List, Food Tags Serafina, Serafina Tribeca, General Manager, Tribeca, Athleisure List, Restaurant
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TAVERN ON THE GREEN FOR THE HOLIDAYS

December 19, 2018

When it comes to iconic destinations that you have to check off your bucketlist, Tavern on the Green is one of them. It's not just a culinary destination, but it is steeped in history. Earlier this fall we had the chance to talk with their General Manager, Kelly Harbison during their Fall Apple Event. With the holidays descending upon us, we had to circle back to share the history of Tavern on the Green, it's new incarnation, focus on approachability, being a steward in the community and of course, receive a snapshot on what the holiday season is like for them going into this time of year.

ATHLEISURE MAG: Can you tell us about the iconic history of Tavern on the Green?

KELLY HARBISON: Tavern on the Green is called Tavern on the Green because obviously we are located directly in front of Central Park and our building in the 1800’s was a sheepfold for the sheeps that would graze in Sheep’s Meadow which is right across the street from us. It’s really not even just historical in the 1900’s or even recently, but really all the way back to the building of Central Park where our building is a historic landmark is really influential in that kind of a growth of Central Park as a location which is really exciting for us.

Our ownership of Tavern on the Green has been since 2014. And basically, it was a restaurant for most of the 1900’s and then is was closed down for a little while and then the city really wanted to find a new owner/operator to come in that would bring the park inside. The old Tavern on the Green was really big and people were always in the Crystal Room that had all the chandeliers and such which was great and beautiful, but in the new incarnation of Tavern on the Green, we really looked to bring the park inside. We took down the Crystal Room and having that really beautiful Courtyard that really opens right up to Sheep’s Meadow and having an entrance open on that side so that people can just walk right up from being in the park and have a drink with us at our Courtyard. Our main dining room is the Central Park Room and it has a full glass front so that people can be experiencing the park while they are dining with us. Our two other rooms – our Bar Room and South Wing were really designed with nature in mind. So the original wood in the Bar Room or the leaves in the South Wing really help us to bring Central Park in and make it a bit more of an approachable place!

The Old Tavern, you would wear a suit and tie and go there for a 1,000 person gala and in the new incarnation, both the city and the operators really wanted to make it a place where everybody could come. You could still do a gorgeous wedding here in our Courtyard, but you can also stop here for lunch on a Mon if you are here visiting NYC and really have Tavern be a part of NYC as well as Central Park.

Tavern on the Green_exterior4_credit Mitchell Frye.jpg

AM: We love that and we think that that is why Tavern on the Green has such a feeling for those visiting the city as well as those that live here! Because you guys have a number of rooms/areas, is the menu the same regardless of where you choose to dine?

KH: We generally for our dining room, have one menu. We have a lunch, brunch and dinner menu depending on the day and time. Additionally, we have our bar menu which is only served in our Bar Room and that has snacks and light bites if you are looking for something to nosh on while you have a nice beverage. In addition to that, we have our nice To Go Window open mainly year around although it closes in Jan. and Feb. – that’s more of a grab and go kind of thing for sandwiches and coffees for those that are walking through the park and don't have time to sit down for a nice meal. You can still have a nice lunch while you are walking by.

AM: As the General Manager, what is your role at Tavern on the Green?

KH: My role is to be the liaison of our ownership. We have over 300 staff members over a number of departments and a lot of things going on! I always joke that Tavern may be one restaurant, but it’s really 5! At any given point, we can have a wedding reception going on in our South Terrace, we can have our To Go Window open, another party in our South Wing, have a la carte in our Bar Room and Central Park Room and then have a full Courtyard with people coming in off of the Park and enjoying lunch or brunch. So it’s one building, but it’s really telling many stories at the same time. So my job is to help our ownership put that all together and what that looks like to ultimately hone in on the guest experience. I make sure that all of our departments whether it’s the front of house or back of house is firing on all cylinders and really just providing that really magical Tavern experience.

I know that you said before that people may have come here years ago – we have guests that come in that say, “oh this is my first time back since my friend’s wedding 10 years ago.” Or they will say, “I have never been here, but my grandparents got married here.” Or that their mom proposed to their dad here. There are a lot of really special family moments that we enjoy having them as Tavern moments as well and being able to speak to that. Simultaneously, being a part of NY.

We have a number of guests that live across the street on the UWS and they love having us here as their local establishment. It’s about holding those two things together and making sure that we are serving all those guests with absolute perfection - which is essentially my job and helping the management team from the front and back of house to do that!

Tavern on the Green_exterior7_credit Mitchell Frye.jpg

AM: To be sure that is a huge job!

KH: Haha yes!

AM: On Nov 29th, this will be the 3rd Annual Tree Lighting for Tavern on the Green. Why did you guys start this tradition and what events will take place on this night? We know this is one of many events that will flow throughout this holiday period.

KH: The holidays here are about a month and a half of events at Tavern on the Green. We start with Thanksgiving Week. We do over 1500 people for Thanksgiving that Thursday and obviously, we know that that whole weekend is really a fun food and beverage weekend for everybody. That Saturday, we start our Holiday Brunch so our Executive Chef, Bill Peet puts together a $70 prix fixe menu that really focuses on the holiday and celebration and we run that menu every Saturday and Sunday through New Years. So coming off of that week, we head into the celebration of Christmas and all the holidays. So one thing that we do is participate in Winter’s Eve which takes place on Nov 26th at Lincoln Center which kind of brings together all of the restaurants out onto the street. We set up little kiosks and it allows us to be a part of the neighborhood and welcoming in the winter celebrations. This flows right into the Tree Lighting which takes place on Nov 29th and I’m so excited about it!

One of the things that I really love about it is, that yes we are in this iconic city, at an iconic restaurant, but we also try to be a good local steward of our community as well. Our charity partner for both the Winter’s Eve event and this Tree Lighting event is the West Side Campaign Against Hunger - a hyper local charity that really does amazing work around issues of hunger and scarcity right in our backyard. They run a food pantry which is set up like a grocery store and it allows people that need that food support to be a customer and get the kinds of things that they need for their families versus just giving boxes of food to them. It’s a really classy and respectful way for you to help someone out while making them feel valued at the same time. We love partnering with this organization for these reasons. So all of the money we raised for the donations from the delicious apple cinnamon donuts and delicious hot chocolate dipping sauce that was made for the Winter’s Eve event will be given to the West Side Campaign Against Hunger and similarly on the evening of the Tree Lighting Ceremony, we will host students from their Chef's Training Program who will be giving out soup and and raising money as well. Once again, we’re tying in this celebratory Tree Lighting into something that is a little greater than that and a bit more about the reason for the season – I think they say!

From the decorative side, we have a decorator that comes in who starts on Thanksgiving night at 1am to put up all the decorations.

AM: Oh wow!

KH: Oh yes, he’s right up in there! We will have over 12 Christmas Trees all over the building in addition to the beautiful one that is in the Courtyard that is 20 feet tall and has over 20,000 ornaments. There’s also 10,000 lights that we put up all over the eaves and the outside of the building and then really fun kinds of nooks all over the building. We have this white fireplace and we’re really playing up this cute Christmas Village in that area. We have Toy Soldiers when you come into the front and Chef Peet is putting together a full-scale Tavern on the Green as a gingerbread house. We have some lifesized elves in the Courtyard that are really fun to take a picture with. Finding these nooks so that people can take pictures of those great moments is really important to us.

Finally, for the Tree Lighting event, we will give out Chef Peet’s famous hot chocolate, spiced cider, warm cider, Christmas Cookies, gingerbread and apple cinnamon donuts. These will be complimentary to our guests for this event as we want our guests to enjoy the evening with us from 5-7pm. Our entertainment for the evening is the LaGuardia High School which is right around the corner from us. So we’re happy to have these talented young people to come celebrate with us!

Tavern on the Green_tree5_credit Mitchell Frye.jpg

AM: This sounds amazing! Will you continue to partner with West Side Campaign Against Hunger throughout the holiday season?

KH: We do events with them all of the time! I actually meant to mention an event we did the Tues after Thanksgiving …

AM: Yes Giving Tuesday

KH: Yes – on Giving Tuesday we donated 5% of our gross profits to West Side Campaign Against Hunger as well. We’re really happy to be engaging with them and the work that their Executive Director is phenomenal and the work that they do is amazing. It’s really important with the work that they are doing and it is being done in an amazing way. It’s about raising people up and doing charity in a way that helps people move themselves forward too.

I mentioned the Chef's Students that will be participating in the Tree Lighting, that’s a jobs program right? We come to them, they learn a skill and that helps them with their families to continue to succeed as they go forward. It’s an amazing way to serve the community. We work with this organization all the time so at the Apple Garden event you were at earlier this fall, one of the apple items had a $1 from every Waldorf Salad went back to them and we really look to find ways to donate to them as well as to incorporate them into what we do at Tavern. A couple of those Chefs Students who will be working at the Tree Lighting will actually be here all day with us by working with Chef Peet to see how a kitchen runs, helping with some prep work and really taking their classroom experiences in this charities kitchen to this big open kitchen on Tavern on the Green to give them that experience.

AM: That is truly amazing and the students must be excited for that experience!

What would you consider to be a classic holiday dish that people enjoy at Tavern on the Green as well as a cocktail to enjoy during this time of year?

KH: Oooo we have so many! In terms of a classic dish, we have a Tomahawk Steak that is served with Truffle Macaroni and Cheese which is as decadent and I mean that in the best way! It’s perfect for a cold Dec. night. Our beverage program is great as we do seasonal cocktails throughout the year and for the holidays we have some really beautiful Mulled Spice Cider which is delicious and served hot. We have a spiced Eggnog which is amazing and we can do those versions styled for the kids as well. We really searched far and wide for this Eggnog recipe and our Beverage Director joked last year that he really perfected it. This is the Tavern version and that Eggnog is really the way to celebrate this holiday.

AM: We feel that the holidays wrap up with New Year’s Eve essentially. What are you guys doing this year?

KH: We do. We’re really happy to do New Year’s because it is a really beautiful space to do it in. You can see all the fireworks that they do over Central Park. Once again it’s bringing in that Park and NYC experience right into Tavern. This year, we are doing it a little differently with an a la carte experience that will start at 4:45pm until 6:45pm. We want to be really approachable for everybody so maybe it’s a family with 2 really young kids and they want to celebrate but their kids need to be in bed by 8pm. We want to provide something for them.

So in the beginning we will have a normal lunch service and our evening will be a really fun celebratory affair with open seating so that people can have fun but then enjoy seeing the ball drop at home on TV. They can have an early celebration with us.

Starting at 9pm, we have our full 4 course meal with seating so you purchase your ticket by buying by table and it is yours for the evening. There will be live entertainment at the Bar Room and our Atrium so there will be several different party areas. The idea is that you will have a beautiful meal, then we will have passed desserts so once you finish the first part of the meal, your table is your home base, but then you can enjoy exploring the restaurant to bring in the New Year celebration!

IG @TavernOnTheGreen

Tavern on the Green_mantle_credit Mitchell Frye.jpg

Read more from the Nov Issue of Athleisure Mag and see Tavern on the Green for the Holidays in mag.

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In Food, Lifestyle, Magazine, Nov 2018 Tags Tavern on the Green, Chef Peet, Holiday, Food, Christmas Tree Lightig, Christmas Tree Lighting, Sheepshead Bay, Central Park, West Side Campaign Against Hunger, LaGuardia High School, General Manager
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