BRINGING THE HEAT | UBAH HASSAN

As many of you know, we're in the midst of Fashion Month with the beginning of Sept kicking off with New York Fashion Week, which makes us think of a number of our favorite models, shows, campaigns, and more.

Somali-Canadian model, Ubah Hassan, who lives here in NY has worked with a number of top fashion designers including Ralph Lauren, Gucci, and Oscar de la Renta to name a few! In addition, she is a business woman who launched her own brand of hot sauce, UBAH HOT, a few years ago! She recently partnered with one of our favorite eateries in the city, Serafina with a pizza that includes her sauce that will be on the menu over the next few months.

We wanted to talk about her background in fashion, creating her hot sauce line, being long time friends with the founders of Serafina, and of course being part of the cast of Bravo's The Real Housewives of New York with a rebooted cast that definitely gives us the taste of the city with these women who blaze trails in their industry and with one another!

ATHLEISURE MAG: Ubah, we have been fans of yours for years from your photoshoots, campaigns and extensive modeling career! When did you realize that you wanted to be a model and what do you love about it?

UBAH HASSAN: I didn’t realize I wanted to be a model, a photographer approached me and it kind of came to me naturally. After I started I realized it had everything I loved – working with different people, traveling around the world, my industry is like the United Nations in one little basket and I love that different diversity, different culture, etc.

AM: We've also love seeing you in the cast of Real Housewives of New York, not only is the cast great, but we always love how you bring your style every time you're on screen. Why did you want to be on this show and how has this season been for you?

UH: Bravo is an incredible platform and I thought it would be good for me and my branding to gain a different audience. It has also been amazing because I have bonded with the other girls and displayed myself really well. Seeing yourself on TV makes you learn a lot about yourself.

AM: What did you learn or love the most on being on this show?

UH: I learned that whatever you say has been recorded so you better remember everything you said. I loved bonding with the girls and understanding people in depth and understanding you should never judge a book by its cover.

AM: We also love that you're always sharing your love of food and glad to see you talking about UBAH HOT! We've yet to try this, but tell us about it and why you wanted to create it.

UH: I was so frustrated of always having to eat healthy food without flavor. I needed something to spice up my steamed vegetables so I would make different hot sauces to spice up the flavor.

AM: Before we get into your collaboration, what do you suggest that we should put UBAH HOT on?

UH: Anything you don’t want to eat. Putting hot sauce on your steamed veggies can taste like lasagna real quick.

AM: We love Serafina and have a number of favorites and have been going there for years! What do you love about Serafina and what do you enjoy eating when you're there?

UH: The pizza of course! I also enjoy their salads, their Foccacia Alla Nutella, Gnocchi and Lemon Pasta with Shrimp.

AM: How did your partnership between UBAH HOT and Serafina come about?

UH: Vittorio and Fabio have been longtime friends of mine. My favorite restaurant is Serafina and I eat there all the time. I am selective about the collaborations I take part in but felt that this would be a natural fit. Vittorio and Fabio are very selective about their ingredients flying to Italy to find the perfect tomatoes, olive oil, etc. As well as great to their employees that remain loyal to the Serafina brand.

AM: Tell us about this pizza that will be at Serafina locations as well as the soon to open Serafina Restaurant & Wine Bar which we can't wait to go to!

UH: This new pizza collaboration is a spicy take on a margherita pizza using habanero infused san marzano tomato sauce, fior di latte mozzarella, finely sliced habanero and basil julienne. The pizza will be available at all 13 of Serafina’s NYC locations. Serafina Restaurant Group is opening their first ever restaurant + wine bar concept. The restaurant is set to open in early October and will be located at 110 University Place, New York, NY. Similar to its traditional restaurants located throughout NYC and the world, the menu will offer Serafina classics such as their beloved pizza and pasta dishes. Making this wine bar location unique, the bar will offer over 100 hand selected wines by owners Vittorio Assaf and Fabio Granato from all the regions in Italy and around the world. The wines will be high-quality but affordable for Serafina’s diners. With an extensive wine-pairing menu, guests will be able to learn and try about the different wines that compliment Serafina’s classic menu items. Think wine-tour without the hefty price of a plane ticket to Italy.

AM: Will this pizza be available for a limited time or will it be something that will stay on the menu?

UH: The pizza will remain on the menu for a few months!

AM: What are other projects that we should keep an eye out for that you're working on that you would like to share with us?

UH: Working to create a mocktail – more to come soon!

IG @ubah

@ubahhot

@serafinanewyork

PHOTOGRAPHY COURTESY | PG 52 + PG 53 Serafina | 9LIST STORI3S Bravo/Real Housewives of NY |

Read the SEP ISSUE #93 of Athleisure Mag and see BRINGING THE HEAT | Ubah Hassan in mag.

PUT AN END TO SEX TRAFFICKING

Athleisure Mag proudly supports SOLD in efforts to help stop children sex trafficking.
 
The story of one brave thirteen-year old Nepalese girl who dreams of buying a tin roof for her family home, only to be tricked and taken to a prison brothel in India where she is coerced into bonded sexual slavery. Despite conditions, her will is never broken. Gradually, she builds friendships and trust with others, creating a new family, while secretly planning her escape. Grounded in hope and the resilience of the human spirit, the film rouses feelings of outrage and inspires action.  

ATHLEISURE MAG: What led you to begin the project and mission? (tell us more about the book by Patricia McCormick)?

JEFFREY D. BROWN: My father is a pediatrician who worked in refugee camps most of his career helping children in dire circumstances in Haiti, Somalia, Biafra, Bangladesh, Vietnam, Sorevjo, and many other countries.

I wanted to make a film that could drive a campaign to help real children.  When I read SOLD in one sitting 10 years ago, I knew I had found the vehicle I was looking for.

AM: Who else joined forces to get the film made?

JDB: Jane Charles was the first call I made and she read the book and came on board immediately.  Together we raised the funds to get the film made and distributed and now we are raising the funds to continue our campaign across the world. We made SOLD as a tool for change, and everyone can be part of it by bringing SOLD to your community, church group, college, high school or corporation.  We created two versions of the film for this purpose - the full length version which has opened in 9 film festivals, won 4 audience awards and two Jury Awards and a shorter 50 min version which is rated PG-13 for high schools and corporations.  If you go to www.soldthemovie you can request a screening there.

AM: Tell us about the film? How is it a call-to-action and what light does it shed about human spirit?

JDB: The film, ike the book, is in a first person account.  We put you in the shoes of one amazing girl who we follow as she is tricked and trafficked.  By telling one girl's story - we tell the story of the 5.5 million children who are trafficked every year. Statistics go into your head - SOLD goes straight into your heart.  

When you learn first hand what is happening - you have to then do something about it. The Taught Not Trafficked campaign gives our audience a way to become part of the solution. Along with our many partner organizations we are re-building schools in Nepal destroyed in the earthquake. If you can keep a child in school until they are 16 years old, their chances of getting trafficked drop 80%. We are bringing vocational training and healing to children who were trafficked.  And we are building safe houses to get the children of sex workers out of brothels before they are forced into the work their mothers do- so we are interrupting second generation trafficking.

AM: What personal lessons and growth have you seen over the course of doing the film and project?

JDB: Making this film and waging this campaign has personally made me much stronger.  We have encountered all kinds of tests and challenges.  It has affirmed my faith that nothing succeeds like patience and any time not spent on love is wasted.  I have described this journey as a long and winding walk on red hot coals.  You have two choices- keep going and trust or get off.  Jane and I have kept going because in meeting thousands of girls who were trafficked- we now must make a difference in their lives.

AM: What were the first steps to action (and what were difficult obstacles to get going)?

JDB: We went to India and made a trailer before we made the film. We did this incredibly inexpensively to give people a feel for what we were aiming to create. It still took 2 years to raise our funds. It also took 6 months to find the lead Niyar who is just amazing. We saw over 1000 girls before she was cast.

AM: What went into the casting process and tell us about some of the amazing talent in the film?

JDB: Tess Joseph in Mumbai was our casting agent and she found amazing talent for us.  There are so many wonderful, well trained actors in India. Sushmita Mukerjee who plays the iron fisted brothel madam - auditioned for us- she is famous in India and had never auditioned for anything.  She is an amazing TV star.  She rented a long wig and just nailed the part in her audition. She is funny and scary and unpredicatable. The other amazing cast includes Gillian Anderson from X- Files and David Arquette from Scream - both were friends of mine.  From India we have many award winning cast members: Tillotama Shome (Monsoon Wedding) Seema Biswas (Water, Midnight's Children) Ankur Vikal (Slumdog Millionaire) Parambrata Chatterjee (Kaahani).  But the most incredible performance is from Niyar Saikia who plays the lead - Lakshmi.

AM: How many schools have been rebuilt so far and what are short and longer term goals? Tell us more about the educational awareness and boarding facilities programs.

JDB: So far, with Childreach International and the #TaughtNotTrafficked campaign we have re-built 90 classrooms.  We will build another 200 in the Spring when SOLD goes out to 40 UK Universities.

32,000 classrooms were destroyed in the earth quakes, that is 5,000 schools leaving over a million children with no schools to attend.  They are now 300% more likely to get trafficked then they were when they were attending school.

We are also with Arto of Living's Care For Children Initiaitive, using SOLD to raise funds to build 10 boarding safe houses for children of sex workers. If we can get thousands of children out of the brothels before they are forced into prostitution at age 13- things will change.

We are bringing vocational training with Build A Nest and healing with iRest training from the iRest Institute.  Initially we are bringing this to survivors at 5 NGO's and also to three businesses which employ survivors. With vocational training the girls who were trafficked can earn their own way. Sadly, most of them cannot go home because of the shame and stigma.  Our long term goal is to prove this vocational training and healing work and spread it to the 50 other NGO's in India and to all NGO's with survivors in Nepal as well.

AM: Where can we see the film and what is the present campaign?

JDB: If you go to www.soldthemovie.com,  there are buttons to click there with links to bringing the film to your community or school.

If you go to our website and click on Take Action - there is a host of things you can do to become part of the solution including shopping from survivor made products like clothing and jewelry. All of what you purchase supports survivors and 15% of sales that go through our website support the #TaughtNotTrafficked campaign.

It will take hundreds of people working together to make change. Together we can do it.

AM: How can people help?

JDB: Arrange to see SOLD in your church, school, rotary club, club or corporation and support the #TaughtNotTrafficked campaign.  

Bring others to this issue by showing SOLD. After the screening unite the audience together with a pledge to make change. Funds are needed for local and international non-profits who are dedicated to making a difference.  Our supporters started StolenYouth.org in Seattle and have made huge changes there.  We have a downloadable PDF called Circles of Change- which shows how to start an organization like that which simply raises funds each year for existing organizations in Seattle to help them scale up.