• FITNESS
  • Food
  • Beauty
  • Sports
  • Travel
  • Athleisure Studio
  • Athleisure List
  • THIS ISSUE
  • Athleisure TV
  • The Latest
  • ARCHIVE
  • About
  • Press
  • Connect
Menu

Athleisure Mag™ | Athleisure Culture

ATHLEISURE MAG™ | Athleisure Culture
  • FITNESS
  • Food
  • Beauty
  • Sports
  • Travel
  • Athleisure Studio
  • Athleisure List
  • THIS ISSUE
  • Athleisure TV
  • The Latest
  • ARCHIVE
  • About
  • Press
  • Connect
AM JAN SOMETHING YOU SHOULD KNOW SAKE-1.jpg

SOMETHING YOU SHOULD KNOW | SAKE

February 6, 2018

Around our offices, we've been fans of sake for years and we enjoy it beyond our sushi lunches and dinners. As we always have some on hand and have had a number of Sake in a Cups while we were in Tokyo, we wanted to know more about how this drink can be paired with a number of celebratory situations that you would typically do with wine or champagne. We chatted with Timothy Sullivan, Sake Expert and an ambassador to Hakkaisan to find out more about this rice wine.

ATHLEISURE MAG: Tell us how you became an expert on Sake and what is it about this particular category that sets it apart from spirits and wines.

TIMOTHY SULLIVAN: I discovered premium sake about 12 years ago while having a sushi dinner in Manhattan. On a whim, I decided to splurge and order a high end sake to pair with the sushi.
I was blown away with the pairing and fell in love with sake on the spot. I started a sake website a few months later, UrbanSake.com, to record my experiences and misadventures learning my way around the sake world. From that point on, I studied and learned all that I could and tasted as much sake as possible to train my palate. In 2007, I had my first trip to Japan and visited my first sake brewery, and in 2010, I left my previous day job and began working full time in the sake industry. Sake education has become my passion and my career!

Sake is unique. It's complex production method is not used to make any other kind of alcohol. Premium Sake is gluten free, vegan, free of sulfites, and tannins and has a much lower acidity
than wine. In addition, sake is much richer in amino acids than wine or beer, allowing "umami" flavors to come out in many sakes.

AM: What is your role with Hakkaisan as an ambassador?

TS: My role as Brand Ambassador for Hakkaisan is to travel around the US and internationally and introduce not only Hakkaisan sake, but to teach about sake in general as many places as I can. To achieve this, I hold events for consumers such as sake tastings or pairing dinners, but I also work with restaurants and wine shops to do staff trainings. I work hard to clear up as many misconceptions about sake and I am so lucky to be able to meet with people all over the world and talk sake!

AM: You do a number of Sake talks here in NYC - what is your purpose in doing them?

TS: Yes, as a matter of fact, my next talk is coming up Feb 7th 2018 at the Japan Society. I'll be giving a lecture and slideshow about my recent experience of living and working for one year
as a sake brewer at Hakkaisan in Niigata, Japan. I hold lectures as often as I can to get people interested in sake. As sake becomes more and more popular with the mainstream consumer, I feel that education is of vital importance.

AM: Are the rules of pairing red and white wine with various meats and meals applicable to sake as well?

TS: Sake is quite different from wine, so most of the rules you may have heard about wine pairing (red wine with meat etc) do not apply to sake. However, I have heard one rule for wine pairing that totally fits for sake as well. Matching the weight and intensity of the wine and dish is a good rule of thumb. The same general guideline goes for sake. If you are eating a dense and spicy Japanese curry, a light and silky daiginjo sake may not be the best bet. Reach for a more full bodied, rice-driven junmai sake instead. The body and weight will stand up to the
curry much better!

That being said, it is an open secret in the sake world that sake is generally much more forgiving than wine when it comes to food pairing. This is because of the lower acidity and comparatively milder flavors. I encourage my students to experiment when it comes to food and sake pairing. It's fun and you never know what you'll discover.

20983004968_ff3e2cb307_o.jpg

AM: With Valentine's Day around the corner, many want an alternative to popping champagne - what is a great sparkling sake that should be considered?

TS: The Japanese sake industry is upping their game when it comes to sparkling sake. Years ago, sparking sake was not taken seriously and viewed as something very low alcohol, cotton
candy sweet and marketed to women in frosted pink bottles. Times have changed and many really good sparkling sakes are coming onto the market. Hakkaisan also makes sparkling sake. In the US market now, we sell our Hakkaisan Sparkling Nigori sake. This is a cloudy type of sparkling sake with a full 14% alcohol. It has a hint of sweetness up front, but overall has great balance and a bright acidity on the finish to cleanse the palate. This is the perfect champagne alternative for those who want to offer their guests something unique.

AM: When friends are coming over what is the perfect sake to pair with a charcuterie and cheese platter?

TS: When I hear "charcuterie and cheese platter" my mind immediately jumps to warm sake. Now, I am not talking about cheap, scalding hot, mass market sake you may have tried as a shot in college. I mean a gently warmed premium sake. When the serving temperature of some styles of high-quality sake is slowly raised, the texture becomes a touch richer and the umami and savory characteristics in the sake really come forward. This is a magic pairing with the meaty flavors you can find in charcuterie and the salty/creamy flavors of the best cheeses. I personally recommend Hakkaisan Tokubetsu Honjozo as a great example of a versatile type of premium sake that is great served either chilled or warm. When chilled, the Honjozo tastes dry and crisp, when warmed, it becomes ricer and more savory. Try warming your sakes to around 115˚F for maximum flavor.

21343903130_117ed37911_o.jpg

AM: When you're bingeing on Netflix shows, what's the perfect sake to unwind with while enjoying solo?

TS: I have a special sake to recommend for this one. That fateful night back in 2005, when I ordered that premium sake at the sushi restaurant, the sake I tried was actually Hakkaisan Junmai Ginjo. And 12 years later I represent the brand! I can honestly say this sake changed my life. Hakkaisan Junmai Ginjo is the perfect sake for sipping with Netflix. The taste is a textbook
example of the regional style of Niigata, where Hakkaisan brewery is located. It is smooth, lightly dry and super clean with a crisp, refreshing finish.

This type of sake is easy drinking and does not tire out your palate. Some people describe the taste as being as crisp as a mountain stream, but I go one better - my nickname for this sake is "magic water". Pour it into a wine glass, start binge watching 'The Crown' and enjoy.

AM: Sake is for more then just sushi - what would you suggest for Taco Tuesday?

TS: I couldn't agree more! Sake pairs with so much more than sushi. Tacos can have some spice to them, so I love to recommend a bit of a bolder style sake to stand up to that. The type of
sake we call "nama" fits the bill perfectly! Our Shiboritate Nama Genshu is an unpasteurized sake giving it a fresh and vibrant edge. This sake is also undiluted with water, so the ABV is a full 19%! This Nama Genshu sake is as close as you can get to drinking unprocessed sake right from right from our press. It's bold and rich while still being fresh and balanced. The perfect
foil for Mexican fare!

35753140374_6b0d85f10d_o.jpg

Read more from the Jan Issue and see Something You Should Know | Sake in mag.

Featured Food
AM MAR ISSUE #123 OS Henry Laporte (1).png
Apr 26, 2026
SALTY RETURNS | HENRY LAPORTE/SALT HANK'S
Apr 26, 2026
Apr 26, 2026
AM MAR ISSUE #123 OS Orange Glou (1).png
Apr 25, 2026
ORANGE GLOU PRE-COVERAGE
Apr 25, 2026
Apr 25, 2026
AM MAR ISSUE _123 THE ART OF THE SNACK Berimbau Brazilian Table-1.png
Apr 23, 2026
THE ART OF THE SNACK | BERIMBAU BRAZILIAN TABLE
Apr 23, 2026
Apr 23, 2026
AM MAR ISSUE #123 OS Chef Chris Valdes (1).png
Apr 20, 2026
SIPS + BITES | CHEF CHRIS VALDES
Apr 20, 2026
Apr 20, 2026
BINGELY BOOKS
Apr 19, 2026
BINGELY BOOKS
Apr 19, 2026
Apr 19, 2026
9M3NU AM MAR 26 ZUZ.png
Apr 17, 2026
THE 9LIST 9M3NU
Apr 17, 2026
Apr 17, 2026
Erin Jackson-Medal Image.png
Mar 27, 2026
HAPPINESS IS THE REAL GOLD | ERIN JACKSON + JORDAN STOLZ
Mar 27, 2026
Mar 27, 2026
AM FEB OS CHEF KRISTEN KISH copy.png
Mar 20, 2026
CASTLE TO CAROLINAS | CHEF KRISTEN KISH
Mar 20, 2026
Mar 20, 2026
AM FEB ISSUE #122 THE ART OF THE SNACK Xuntos a_Page_1.png
Mar 18, 2026
THE ART OF THE SNACK | XUNTOS
Mar 18, 2026
Mar 18, 2026
Kyushu 4 - credit Ride & Seek.jpg
Mar 16, 2026
ATHLEISURE LIST | RIDE & SEEK BICYCLE ADVENTURES
Mar 16, 2026
Mar 16, 2026
In Food, Jan 2018, Lifestyle, Magazine, Something You Should Know Tags Timothy Sullivan, food, sake, Something You Should Know, Sake, Urban Sake, SHiboritate Nama Genshu, charcuterie, cheese, celebrations, drinking, magic water, Hakkaisan, Hakkaisian, Hakkaisan Junmai Ginjo, Niigata, brewery, warming your sakes, Hakkaisan Tokubetsu Honjozo, hot sake, cold sake, umami, Hakkaisan Sparkling Nigori, sparkling sake, Japanese, champagne, Valentine's Day, ambassador, junmai, daiginjo, gluten free, UrbanSake.com, sushi
Comment
Honey Lemon Goat Cheese Crostini with Blueberry Salsa

Honey Lemon Goat Cheese Crostini with Blueberry Salsa

THE ART OF THE SNACK | THE CROSTINI

December 29, 2017

The holiday season means even more of a reason to have great appetizers that you can pair with cocktails, sake, champagne and wine. In this month's The Art of the Snack we share some of our favorite crostini's whether you're staying in or hosting before a night out.

COURTESY | The Food Gays

Cranberry Goat Cheese Gluten Free Crostini

Cranberry Goat Cheese Gluten Free Crostini

This gluten-free crostini option is great to include when having friends over.

COURTESY | Cotter Crunch

Fig and Prosciutto Crostini

Fig and Prosciutto Crostini

This classic crostini mixes sweet and savory together perfectly.

COURTESY | Mama's Gotta Bake

Beef and Oyster Tartare on Olive Oil Crostini

Beef and Oyster Tartare on Olive Oil Crostini

And for something different, this will be your new crostini favorite when it's time to host friends and family.

COURTESY | WestCoast Food

Read more from the Dec Issue and see The Art of the Snack | The Crostini in mag.

Featured The Art of the Snack
AM FEB ISSUE #122 THE ART OF THE SNACK Xuntos a_Page_1.png
Mar 18, 2026
THE ART OF THE SNACK | XUNTOS
Mar 18, 2026
Mar 18, 2026
AM JAN ISSUE #121 TAOTS TAOTS.png
Feb 17, 2026
THE ART OF THE SNACK | DARU
Feb 17, 2026
Feb 17, 2026
THE ART OF THE SNACK | BRESCA
Jan 18, 2026
THE ART OF THE SNACK | BRESCA
Jan 18, 2026
Jan 18, 2026
AM NOV ISSUE #119 TAOTS 1.png
Dec 17, 2025
THE ART OF THE SNACK RIMTANG
Dec 17, 2025
Dec 17, 2025
THE ART OF THE SNACK | JACK & CHARLIE'S 118
Nov 13, 2025
THE ART OF THE SNACK | JACK & CHARLIE'S 118
Nov 13, 2025
Nov 13, 2025
AM SEP ISSUE #117 TAOTS 1.png
Oct 17, 2025
THE ART OF THE SNACK | LEONETTA
Oct 17, 2025
Oct 17, 2025
AM AUG ISSUE #116 TAOTS 1.png
Sep 20, 2025
THE ART OF THE SNACK | SELVA
Sep 20, 2025
Sep 20, 2025
AM JUL ISSUE #115 TAOTS 1.png
Aug 21, 2025
THE ART OF THE SNACK | WILD COAST SUSHI
Aug 21, 2025
Aug 21, 2025
AM JUN ISSUE #114 K TAOTS 1.png
Jul 20, 2025
THE ART OF THE SNACK | SHILLING CANNING CO
Jul 20, 2025
Jul 20, 2025
AM MAY ISSUE #113 TAOTS 1.png
Jun 17, 2025
THE ART OF THE SNACK | A.KITCHEN + BAR D.C.
Jun 17, 2025
Jun 17, 2025
In Brunch, Dec 2017, Food, Lifestyle, Magazine, The Art of the Snack Tags The Art of the Snack, NYE, Crostini, snack, sake, wine, champagne, night out, decor
Comment
AM NOV IN OUR BAG GIFTING SEASON BEGINS.jpg

IN OUR BAG | GIFTING SEASON BEGINS

December 11, 2017

We've officially entered the holiday season when you're bag is filled with gifts for your co-workers, friends, ladies who brunch and more. We have a great list of items that are small but powerful that you can have at the ready and shows that you know what your friends and family will enjoy.

| CHARGEHUB X3 USB Charger | TRESTIQUE Shimmering Nudes Holiday Set | FEED PROJECTS Metallic Beaded Kenya Bag | TOZAI Snow Maiden Sake | LVX Caviar and Truffle Nail Polish Holiday Set | MARC JACOBS Decadence Gift Set |

Read more from the Nov Issue and see IN OUR BAG | Gifting Season Begins in mag.

Featured In Our Bag
IN OUR BAG.png
Apr 7, 2026
IN OUR BAG | SPRING WALK + TALKS
Apr 7, 2026
Apr 7, 2026
IN OUR BAG.png
Mar 6, 2026
IN OUR BAG | BEATING THE WINTER BLUES
Mar 6, 2026
Mar 6, 2026
IN OUR BAG.png
Feb 3, 2026
IN OUR BAG | WHEN GOING TO A TOASTY CHAT
Feb 3, 2026
Feb 3, 2026
IN OUR BAG_.png
Jan 3, 2026
IN OUR BAG | WHEN PREPPING THE PHOTOG KIT
Jan 3, 2026
Jan 3, 2026
IN OUR BAG.png
Dec 7, 2025
IN OUR BAG
Dec 7, 2025
Dec 7, 2025
IN OUR BAG.png
Nov 3, 2025
IN OUR BAG | TAKING IN A WALK IN THE FALL
Nov 3, 2025
Nov 3, 2025
IN OUR BAG.png
Oct 2, 2025
IN OUR BAG | WHEN WE'RE TAKING A BEAT
Oct 2, 2025
Oct 2, 2025
IN OUR BAG.png
Sep 2, 2025
IN OUR BAG | WHEN WE'RE AT THE LAKE HOUSE
Sep 2, 2025
Sep 2, 2025
IN OUR BAG.png
Aug 6, 2025
IN OUR BAG | WHEN BOARDING THE NEXT PJ
Aug 6, 2025
Aug 6, 2025
IN OUR BAG.png
Jul 1, 2025
IN OUR BAG | WHEN TAKING IN THE SIGHTS
Jul 1, 2025
Jul 1, 2025
In Beauty, Fashion, Food, In Our Bag, Lifestyle, Magazine, Nov 2017, Style, Holiday Gift Guide 2017 Tags In Our Bag, ChargeHub, Trestique, Feed Projects, Tozai, LVX, Marc Jacobs, fragrance, nail polish, Feed Bag, Kenya Bag, USB Charger, makeup, cosmetic, holiday set, sake, holiday, Holiday Gift Guie, Holiday Gift Guide, Holiday Gift Guide 2017, list, friends, family, ladies who brunch
Comment

ATHLEISURE BEAUTY

March 14, 2017

This month has been unpredictable with warm days that danced from Spring to Summer and reminders that Winter is still here with a lot of snow! Regardless, our skin needs love and these K-Beauty brands (and those that are inspired by their trends) are a must to get our skin nourished and summer ready!

TOO COOL FOR SCHOOL
TOO COOL FOR SCHOOL
BOSCIA
BOSCIA
BONIVIVANT @ MEMEBOX
BONIVIVANT @ MEMEBOX
KNC BEAUTY
KNC BEAUTY

| TOO COOL FOR SCHOOL Egg Cream  Face Mask | BOSCIA Sake Balm | BONVIVANT @ MEMEBOX Botanical Mellow Clay Mask | KNC BEAUTY All Natural Collegen Infused Lip Mask |

Read more from the Feb Issue and see Athleisure Beauty's feature in mag.

Featured Athleisure Beauty
ATHLEISURE BEAUTY.png
Apr 8, 2026
ATHLEISURE BEAUTY
Apr 8, 2026
Apr 8, 2026
ATHLEISURE BEAUTY.png
Mar 2, 2026
ATHLEISURE BEAUTY
Mar 2, 2026
Mar 2, 2026
ATHLEISURE BEAUTY.png
Feb 1, 2026
ATHLEISURE BEAUTY
Feb 1, 2026
Feb 1, 2026
ATHLEISURE BEAUTY.png
Jan 9, 2026
ATHLEISURE BEAUTY
Jan 9, 2026
Jan 9, 2026
ATHLEISURE BEAUTY.png
Dec 5, 2025
ATHLEISURE BEAUTY
Dec 5, 2025
Dec 5, 2025
ATHLEISURE BEAUTY.png
Nov 4, 2025
ATHLEISURE BEAUTY
Nov 4, 2025
Nov 4, 2025
ATHLEISURE BEAUTY.png
Oct 5, 2025
ATHLEISURE BEAUTY
Oct 5, 2025
Oct 5, 2025
ATHLEISURE BEAUTY.png
Sep 5, 2025
ATHLEISURE BEAUTY
Sep 5, 2025
Sep 5, 2025
ATHLEISURE BEAUTY.png
Aug 7, 2025
ATHLEISURE BEAUTY
Aug 7, 2025
Aug 7, 2025
ATHLEISURE BEAUTY.png
Jul 7, 2025
ATHLEISURE BEAUTY
Jul 7, 2025
Jul 7, 2025
In #TribeGoals, Athleisure Beauty, Beauty, Feb 2017, Lifestyle, Magazine, Post Workout, Style, Wellness, Womens Tags Athleisure Beauty, Beauty, Style, Too Cool For School, Boscia, Bonvivant, Memebox, KNC Beauty, K-Beauty, collegen, sake balm, sake, balm, mask, face mask
Comment
No results found

GET ATH MAG

Read the APR ISSUE #124.

GET YOUR COPY OF APR ISSUE #124

Personal trainers
Personal Trainer Jobs

Sign up for our newsletter!

Sign up for our newsletter!


PODCAST NETWORK

ATHLEISURE STUDIO SLATE.jpg
LISTEN TO ALL OF #TRIBEGOALS’ EPISODES ON SPOTIFY, APPLE PODCAST, GOOGLE PODCAST AND MORE

LISTEN TO ALL OF #TRIBEGOALS’ EPISODES ON SPOTIFY, APPLE PODCAST, GOOGLE PODCAST AND MORE

LISTEN TO ALL OF ATHLEISURE KITCHEN’S EPISODES ON iHEARTRADIO, SPOTIFY, APPLE PODCAST, GOOGLE PODCAST AND MORE

LISTEN TO ALL OF ATHLEISURE KITCHEN’S EPISODES ON iHEARTRADIO, SPOTIFY, APPLE PODCAST, GOOGLE PODCAST AND MORE

LISTEN TO ALL OF BUNGALOW SK’S EPISODES ON iHEARTRADIO, SPOTIFY, APPLE PODCAST, GOOGLE PODCAST AND MORE

LISTEN TO ALL OF BUNGALOW SK’S EPISODES ON iHEARTRADIO, SPOTIFY, APPLE PODCAST, GOOGLE PODCAST AND MORE

LISTEN TO ALL OF THE 9LIST’S EPISODES ON iHEARTRADIO, SPOTIFY, APPLE PODCAST, GOOGLE PODCAST AND MORE

LISTEN TO ALL OF THE VOT3D IO’S EPISODES ON iHEARTRADIO, SPOTIFY, APPLE PODCAST, GOOGLE PODCAST AND MORE


TRENDING

Featured
AM APR FC.png
AM, Apr 2026, Ath Mag Issues, Editor Picks
ATHLEISURE MAG #124 | CHEF AYESHA NURDJAJA
AM, Apr 2026, Ath Mag Issues, Editor Picks
AM, Apr 2026, Ath Mag Issues, Editor Picks
AM MAR ISSUE #123 OS DZ.png
Editor Picks, AM, TV Show, Mar 2026, Streaming, Netflix
MAESTRO OF MAGIC | DEBORAH CZERESKO
Editor Picks, AM, TV Show, Mar 2026, Streaming, Netflix
Editor Picks, AM, TV Show, Mar 2026, Streaming, Netflix
RC 1.png
Editor Picks, 9LIST R3DCARP3T, AM, Mar 2026, Fashion
9R3DCARP3T
Editor Picks, 9LIST R3DCARP3T, AM, Mar 2026, Fashion
Editor Picks, 9LIST R3DCARP3T, AM, Mar 2026, Fashion
AM MAR FC.png
AM, Ath Mag Issues, Mar 2026, Editor Picks
ATHLEISURE MAG #123 | CAROLINE MARKS
AM, Ath Mag Issues, Mar 2026, Editor Picks
AM, Ath Mag Issues, Mar 2026, Editor Picks
AM FEB OS BEA KIM (1).png
AM, Athletes, Editor Picks, Feb 2026, Olympics, Olympian, Sports, Action Sports
HER HALF PIPE JOURNEY | BEA KIM
AM, Athletes, Editor Picks, Feb 2026, Olympics, Olympian, Sports, Action Sports
AM, Athletes, Editor Picks, Feb 2026, Olympics, Olympian, Sports, Action Sports
AM FEB OS MATT HAMILTON (3) (1).png
AM, Feb 2026, Athletes, Olympian, Olympics, Sports, Editor Picks
CURLING NATION | MATT HAMILTON
AM, Feb 2026, Athletes, Olympian, Olympics, Sports, Editor Picks
AM, Feb 2026, Athletes, Olympian, Olympics, Sports, Editor Picks
AM FEB ISSUE #122 FC.png
AM, Ath Mag Issues, Editor Picks, Feb 2026
ATHLEISURE MAG #122 | JACK HUGHES
AM, Ath Mag Issues, Editor Picks, Feb 2026
AM, Ath Mag Issues, Editor Picks, Feb 2026
AM JAN ISSUE #121 OS BALANCE A DOCUSERIESM_.png
AM, Women's Health, Wellness Editor Picks, Wellness, TV Show, Jan 2026, Fashion, Netflix, Netflix Originals, Streaming, Editor Picks
GO GET'EM MODE | MICHELLE BUTEAU
AM, Women's Health, Wellness Editor Picks, Wellness, TV Show, Jan 2026, Fashion, Netflix, Netflix Originals, Streaming, Editor Picks
AM, Women's Health, Wellness Editor Picks, Wellness, TV Show, Jan 2026, Fashion, Netflix, Netflix Originals, Streaming, Editor Picks
AM JAN ISSUE #121 ORIGINS.png
AM, Fashion, Jan 2026, Lifestyle, Sports, Editor Picks
ORIGINS AN NFL COLLECTION
AM, Fashion, Jan 2026, Lifestyle, Sports, Editor Picks
AM, Fashion, Jan 2026, Lifestyle, Sports, Editor Picks
AM JAN FRONT COVER.png
AM, Ath Mag Issues, Jan 2026, Editor Picks
ATHLEISURE MAG #121 | DUSTIN JOHNSON
AM, Ath Mag Issues, Jan 2026, Editor Picks
AM, Ath Mag Issues, Jan 2026, Editor Picks