REEBOK | WOVEN INTO THE FUTURE

Earlier this fall, Reebok announced a new footwear technology called Flexweave - revolutionary shoe upper material that is incredibly versatile, providing a balance of lightness, durability, fit and stability. Reebok partnered with three designers across the world to create bespoke fitness prototypes to showcase this one-of-a-kind material.

The design partnerships within this collective are known as "Woven into the Future" and includes an altitude-training mask from the UK design collective Modla (ENG) that showcases the material’s softness and durability, an “active seat” from Dutch collective Odd Matter (AN) that highlights its flexibility and strength, and GPS-enabled gloves by Joe Doucet x Partners (USA) to display the material’s customization and versatility.

The Flexweave material will first be seen in the FAST Flexweave running shoe, available in February on Reebok.com, and the material was developed through the Reebok Innovation Collective (a division championing the open-sourced pursuit of progression via innovation and partnerships that aims to push the boundaries of invention). These partnerships with the global fitness brand explored the potential of Flexweave and explored its limitless potential to create a unique product that links form and function to create an aesthetic product that utilizes the benefits of the technology while serving a fitness purpose. Flexweave boasts an open figure-8 construction that interlocks unlimited strands of fibers to create a single surface construction that is as strong as it is light. All designers worked with the version of the textile that will appear in the first-generation of Reebok Flexweave footwear, launching in 2018, made from chenille yarn.

JOE DOUCET X PARTNERS -  New York City, United States

As a designer, entrepreneur, inventor and creative director, Joe Doucet is one of the most sought-after creative talents in America. Doucet designed a pair of Reebok Flexweave running gloves, form-fitting to the wearers hand, absorbing sweat as they run and lightweight for maximum comfort. The prototype was designed with the vision of being GPS-enabled, guiding the wearer through their run with flashing LED lights to indicate when to turn left or right.

“My inspiration was to capture the unique qualities of the Flexweave technology through something advantageous to an active lifestyle. The strength, flexibility and multi surface durability of Flexweave led me to the idea of a ‘smart’ running glove with a sleek, stylish silhouette. With the form crafted by Flexweave, the next stage of development would be GPS integration paving the way to a new frontier in wearable technology,” said Doucet.

ODD MATTER -  Rotterdam, The Netherlands

Odd Matter is a design studio driven by curiosity; researching, creating and exploring the world through its materials, processes and concept. The duo created a furniture series of ‘active sitting’ chairs; made through a combination of Reebok Flexweave and malleable EVA foam.

“The Inspiration for the chair came from the Flexweave material itself. Whilst experimenting and playing with the fabric we were very intrigued by its behavior, structure and strength under tension. From there we wanted to create an object that played with that tension, a bit like the string of a bow, something in which the tension and strength is palpable,” said Els Woldhek, Odd Matter.

“Working with the Flexweave was very interesting, for instance when cutting it in different directions you straight away notice the differences between the fibers and the technical properties of the Flexweave. This in turn has made us really curious about everything else that is possible with the technology.”

MODLA – London, England

Co-founded by Jon Fidler and Richard Goddard, Modla is an artistic design house specializing in technological innovation, pushing the creative boundaries of 3D printing and digital 3D design. The pair created an entirely new Reebok Flexweave altitude training mask; 3D printing the valve technology across the nose and mouth, coupled with a Flexweave facial strap to comfortably wrap around the wearer’s face during intense training.

"I do a lot of high intensity training so I’m interested in how such equipment works, functions and can help improve performance. But we also saw the potential in the aesthetic of the Flexweave material, to create something which would blend with the mask and align with the contours of the wearer’s face.

As it happens, the Flexweave material provided even more benefit than just the aesthetic and was amazing to work with. It’s strong and durable, so perfect for a product that will get a lot of wear and tear; while also incredibly lightweight, making it breathable on the face for athletes when training." said Fidler.

“Flexweave is going to a major part of the Reebok DNA moving forward. With this creative and imaginative project, we’ve achieved exactly what we set out to do; demonstrate through collaborations in other fields what Flexweave can truly achieve when put to the ultimate test,” said James Woolard, Global Marketing Director, Reebok Running.

“The Reebok Innovation Collection champions the pursuit of partnerships and innovations that will continue propelling the brand forward in spaces like fitness, fashion and footwear. Flexweave represents a huge step forward in footwear upper technology and brings with it a wave of anticipation and excitement for what the future holds for this brand”.

Reebok has extended the creative experience around Flexweave to its community, setting up an interactive digital experience on the Reebok Innovation Collective website called ‘Create Your Weave’; inviting you to construct your own virtual weave design and share it with friends.

The brand is also working with one of Savile Row’s finest tailors, Huntsman & Sons, to create a bespoke men’s suit made from Flexweave. Designed for Reebok Running ambassador and superstar WR Brandin Cooks, the experimental pursuit will be complete in Spring 2018.

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Missed the Dec Issue of Athleisure Mag? Check out our cover girls EDM DJ duo NERVO.

Transformation, Punch, Individuality: Iris Apfel

In an industry that is ever changing, fashion (in general) has its standards steeped in norms when it comes to age, race, height, and trends. These ideas create a sense of notions that
surround likely candidates to whom will be successful; however, like anything some rules simply don't apply.

When the fashion community is abuzz around personalities, it's worth noting that Iris Apfel, interior designer, business woman and yes fashion designer - has been doing things the way she has wanted to for well over 90 years! In a discussion with us on what rules she had to get to where she is, she exclaimed, "I don't have any rules, because I would only be breaking them, so it's a waste of time." Whether you see her on HSN with her coveted line - Rara Avis, gracing museums at her own retrospectives, taking over Paris during Fashion Week via Iris Takes Paris, designing a wearable tech line with Wisewear, giving talks to those who are inspired by her words or posing for a number of brands as a collaborator and/or face of the brand - she is doing things her way.

Although she creates a frenzy when she is out and about, she is very candid about herself. "I don't like pretty. I never felt pretty. I don't feel it now - I'm not a pretty person, but I don't feel badly. It worked out well, because I found that all the girls I know who got by on their looks, as time went on and they faded, they were nothing. And they were very disappointed. When you're somebody like myself, in order to get around and be attractive, you have to develop something, you have to learn something, you have to do something. So you become a bit more interesting."

This ethos personifies the way that Iris found herself in the most interesting circles. Her eclectic interests led her to work at Women's Wear Daily, as an assistant to interior designer Elinor Johnson, and even as an assistant to illustrator, Robert Graham.

She married Carl Apfel in 1948, two years later, they launched textile house Old World Weavers, which allowed them to travel the world and she continued to infuse her sense of style by buying non-Western pieces and artisanal clothing. "My husband used to say that I looked at a piece of fabric and would listen to the threads. It tells me a story. I have to get a physical reaction when I buy something - a bolt of lightning. It’s fun to get
knocked out that way!"

With such inspiration at her disposal, one can only wonder how many times she was struck when she also had the opportunity to work at the White House on an array of restoration products for nine presidents (Harry S. Truman, Dwight Eisenhower, John F. Kennedy, Lyndon B. Johnson, Richard Nixon, Gerald Ford, Jimmy Carter, Ronald Reagan, and Bill Clinton).

With such a strong background and sense of self, it's the amount of projects that she has embraced that continues to open her up to audiences that may not have been privvy to the
indelible mark that she has left in fashion and pop culture.

"I see myself as the world's oldest living teenager... I try to get as much kick out of things as possible," which can be seen with a number of her collaborations that she has done in partnerships with brands such as Macy's INC line which brings her style to this on trend
brand. Pieces included her play of fabrication, mixing textures and of course - you can't talk about Iris and style without including her accessories, "I get more compliments on accessories
than anything else. I think they're kind of like herbs and spices. They give zest and zing to an outfit."

Her love of style (as this is something that one should aim for as it embodies your personality) can be seen in the way she shared an anecdote with us about her mother. "My mother worshipped at the alter of accessories and I got the bug. She always said, if you have a good, little, simple black dress and you have different accessories, you can have 27 different outfits."

At 95, there are clearly no signs of stopping for this lady of style. In addition to seeing her pop up in campaigns for Alexis Bittar and Kate Spade, - she is honored in a multitude of ways. Last year, her documentary, Iris included her late husband Carl and brought her to the big screen. This year she was honored with the Women Together Special Award of the Year at the 12th Annual Women Together Gala at the United Nations, alongside Rosario Dawson, The Punta Cana Foundation and the Loewe Foundation.

Iris' style will also have a permanent home in The Museum of Lifestyle and Fashion History in Boynton Beach, Florida as designs are currently underway for a dedicated gallery that will house her clothing, accessories, and furnishings.

Who knows what's next for this 95 year old cover girl?