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Athleisure Mag™ | Athleisure Culture

ATHLEISURE MAG™ | Athleisure Culture
  • FITNESS
  • Food
  • Beauty
  • Sports
  • Travel
  • Athleisure Studio
  • Athleisure List
  • THIS ISSUE
  • Athleisure TV
  • The Latest
  • ARCHIVE
  • About
  • Press
  • Connect

THERE'S A BEER FOR YOU

July 8, 2017

The summer is OFFICIALLY on (although we've been feeling its love for awhile). That means everything can be celebrated at a drop of a hat! With long weekends, summer Fridays and after work drinks - may we suggest Treadwell Park? Known as the Cathedral of beers, those
who have loved the location on the UES can now make their way to Battery Park (301 South End Ave) for even more tasty libations!

Whatever your knowledge of beer may be, you'll love the ever-changing draft and bottled beers, beerhall classic foods and with ceiling windows that open out - it's all about embracing the energy that is found here. Enjoy sitting outside or bring it in by listening to the DJ, playing ping pong, foosball and various pinball machines. We took some time to chat with their Beer Curator & Director Anne Becerra to get the lowdown on what's taking place here and why it
should be on our must list this summer and beyond.

ATHLEISURE MAG: Tell us about Treadwell Park in Battery Park. Should people know it as the Cathedral of Beers?

ANNE BECERRA: "Cathedral of beers" may be a little much, but we do carry several beers brewed in monasteries and we do have two giant skylights so I suppose....

What we're really looking to do is bring as much great beer to the neighborhood as we can with 20 rotating draught lines and over 50 rotating bottles. A lot of thought goes into the
beers we choose, and it's really important to have a wide array of styles for every palate and budget. We're fortunate to be able to bring in some incredibly rare, hard to find and highly specialized beers, and our goal is to get them to as many people as possible. Whether you
already love beer, or are just starting to enjoy it, we can pretty much guarantee you'll find something you love at Treadwell Park.

AM: We heard someone say that there is no such thing as a person who doesn't like beer, they just haven't found the right one - what beers do you suggest to those that tend to shy away from this beverage?

AB: You probably heard me say it, because I wholeheartedly agree. The diversity of flavors you'll find in beer is unlike any other beverage. It can be tangy and effervescent, full bodied and bitter, vicious and chocolatey - you name it. When someone tells me they don't like beer, I usually ask what it is they don't like about it and what they typically drink. Based on their responses, I can tailor a few recommendations to their palate based on flavors they enjoy. 9
times out of 10, they like it. "This doesn't even taste like beer!" is a line I hear all the time and I usually respond with, "But it does! It tastes like good beer."

AM: What are your 3 favorite summer beers that can be enjoyed at Treadwell Park?

AB: Just three? That's a tough one since we don't really have permanent lines: everything is constantly rotating. But, all summer long you'll definitely be able to find a spicy saison, a refreshing kolsch or a juicy witbier. Another style I love that several New York breweries, like Hudson Valley are doing a great job making, are fruited sours. They're tart, refreshing and made with real fresh fruit-- ideal for warm weather.

AM: How is the Battery Park location different than the one on the UES?

AB: Well, every neighborhood in New York – and often every street – has it's own energy and vibe. Even though we'll be keeping several things consistent with our uptown location such as our rotating selection, food menu, ping pong/pinball games, etc., the people are the real heart and soul of a good bar. I'm so excited to meet and share our passion for what we do with a whole new crowd.

AM: What is your role at Treadwell Park and what is a Beer Curator?

AB: I take care of anything relating to beer from choosing what we pour to curating events, dinners and pairings, staff trainings, glassware, descriptions, quality control, the works. If it
has anything to do with beer, I have my hand in it.

AM: We can only imagine how much fun the atmosphere is at the Battery Park location with the beer garden, large windows, foosball games, DJ etc. - what are you excited about for this
space?

AB: Besides all the things you just mentioned, I'm really excited that we don't have upstairs neighbors. Instead, we have two beautiful skylights that bring in natural light and really open up the space. We also have a small more intimate theater-like space in the back for special games, concerts, or whatever else we want to zone out and watch while drinking a beer.

AM: What are some events coming up at Treadwell Park that we should keep an eye out for?

AB: We're in the planning stages of some fabulous events with some of my favorite brewmasters, but we're still working on travel details before we can get the exact dates set. When we do events, I like to incorporate other elements in addition to the beer that can really showcase the people and culture of the brewery we're working with. Just wait until you see our three week long Oktoberfest celebration!

AM: Anything else you’d like to share?

AB: I'd just like to re-emphasize that everyone is welcome at Treadwell Park, regardless of your level of beer knowledge. We have a wonderful staff that loves to help people find their new favorite beer, there's always something new and exciting to try, and the atmosphere is fun and relaxed. I care a great deal not just about the beer in the glass but the people brewing it, selling it, growing the ingredients for it, delivering it, the works! Hopefully, that shows through in the menu.

Read more from the June Issue and see There's a Beer For You in mag.

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In Brunch, Food, Jun 2017, Lifestyle, Magazine, Music, Pop Culture, Sports, Style Tags Beer, Treadwell Park, Beer Curator, Cathedral of Beers, UES, Battery Park, beerhall, bottled beer, drink, Anne Becerra, flavor, Hudson Valley, kolsch, saison, foosball, beer garden, Oktoberfest, brewmasters
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ATHLEISURE LIST | TMPL GYM

July 5, 2017

TMPL GYM is where NYC's sexy fitness focused come to get a workout. Created by CEO and Founder David Barton (creator of his iconic namesake, David Barton Gyms) in March 2016, this Hell's Kitchen location is the ultimate destination in fitness. Keep your eye out for additional locations that will pop up in Manhattan.

The 40,000 square foot gym is filled with amazing amenities, including but not limited to; a group fitness studio, 25-meter saltwater pool, spin studio, juice bar and all showers in the TMPL
locker rooms have Oribe shampoo and conditioner.

A sense of community and connecting with those that work out extends beyond the styled walls of the gym. David and his team are dedicated to fostering a community at TMPL since its launch. The community is created throughout the gym starting with the lobby, in the weight room, at the pool and even at the Juice Bar where members congregate daily. TMPL additionally hosts monthly events such as Yoga in the Plaza, Pool Parties, DJ nights and more.

TMPL has also connected the community of members outside of the gym via social media. Through the gym’s growing social presence, members can be kept up to date with all the
happenings at TMPL and connect with each other through their mutual love for the gym.

TMPL offers a slew of group fitness options including yoga, strength training, spin, cardio, and aqua-based classes. Membership at TMPL includes customized metabolic programming. This unique training program combines state-of-the-art technology with an assessment of one’s metabolism. This makes goals like strength and muscle gain or fat loss attainable.

Pop by TMPL's boutique which just launched a retail line including all athletic wear from tank tops and leggings to swimwear and sports bras.

TMPL GYM
355 W 49th St NY, NY 10019

Read more from the June Issue and see Athleisure List TMPL Gym in mag

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In #TribeGoals, Athleisure List, Fitness, Jun 2017, Lifestyle, Magazine, Music, Post Workout, Style Tags TMPL Gym, David Barton, Hell's Kitchen, gym, workout, community, Juice Bar, Yoga in the Plaza, pool parties, DJ, Oribe, spin studio, membership, athleisure list, spin, cardio, aqua classes, fitness
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4TH OF JULY PICKS 2017

July 1, 2017

The 4th of July is the perfect time to hang out with friends to raise a glass while watching fireworks. As it can be a long day, may we suggest these finds.

| MIEL Nana Bra and Iris Hipster in Forest Night | NOMADIC STATE OF MIND JC American Sandal | HAPPY PLUGS Ear Piece Wireless White | SUN BUM SPF 30 Original Sunscreen Lotion | JANE IREDALE Jane's Garden Perfume | BIG MOUTH INC Red Cup Shot Glass | AMERICAN EAGLE OUTFITTERS Off The Shoulder Eyelet Romper |

Read more from the June Issue and see 4th of July Picks 2017 in mag.

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ATHLEISURE MAG | JUN ISSUE

June 30, 2017

We're very excited to have our cover star, Alysia Reiner who plays one of our favorite Boss Ladies,  Natalie "Fig" Figueroa on Netflix's Orange is the New Black. Beyond being an amazing actress on this show and a number of roles in TV as well as in film, she is a producer, actress, wife and mother! You can learn more about her and see her rock some great looks that are perfect for the summer in Our Fempire.

In addition, we sat down and had a few sips with NFL/FOX Sports sideline reporter and Co-Host of ABC's Dancing with the Stars, Erin Andrews about her upcoming wedding as well as her favorite teams, we talk with Cassey Ho of Pop Pilates, innovative Creative Designer of Hermès and namesake Pierre Hardy and we also share The Body Shop's initiative on banning animal testing. Our contributor, Bonnie Halper tackles the issue of Water: Hot or Not and hydration continues with a Q&A with Treadwell Park's Beer Curator and Director. We also tackle items worth noting your bikini line with Shobha. This year, we were the Media Sponsors for NYC Pride and we recap a bit of the activities that took place earlier this month.

Of course, we have our ongoing features, Athleisure List which shares a subterranean spa and hot gym, Athleisure Beauty, our ingredient focused roundup on Avocado and Olive Oil, The Art of the Snack which focuses on Smitten Icecream - taking this treat to another level, Bingely Streaming, Bingely Books and #TribeGoals reccommendations for you and your tribe.

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THE OTHER SIDE OF THE LENS | A CONVERSATION WITH ED CARAEFF

June 5, 2017

When you think of some of rock and roll's iconic imagery from festivals, album covers and concerts, you may have seen some of the work of photographer Ed Caraeff who was there for some of music's major moments! With the release of his work in Burning Desire: The Jimi Hendrix Experience and Iggy & The Stooges: One Night at the Whisky 1970, we took a moment to find out more about this photographer, how he got into the industry and where he is now.

ATHLEISURE MAG: Tell us about your background and how you became a photographer.

ED CARAEFF: I was fifteen years old, in high school and taking a photography course. My school was two miles from Los Angeles International Airport. During lunch hour, I went to the airport and took photos of a band called The Seeds returning from tour. A smartly dressed woman tapped me on the shoulder, handed me her business card and asked to see the
photographs when developed. That was the beginning of a career I never knew existed!

AM: We know that in addition to photography, you are noted for doing a number of album cover art for iconic artists. What albums that you created have been some of your favorites?

EC: After years of being hired to photograph artists for album cover art, I started to first Art Direct the entire album packaging. Soon after, I learned how to do all the Graphic Design work as well - size the photos with stats, spec the type, paste-ups, etc. Since I also did my own
darkroom work, developing b & w and color film, making prints, I was one-stop shopping.
Never had an agent, portfolio, business card or a listed phone number.

I did hundreds of covers, too many to mention. I like most all of them ... never hung any on my wall.

AM: Tell us about Iggy Stooges: One Night at the Whisky 1970 - how did you get to be involved in this and what made the Whisky such a key place?

EC: I was hired by their NYC record company. Whisky was THE place, World Famous.

AM: It seems like your career can be credited with being a great photographer as well as being at the right place at the right time! How did you get the iconic shot of Jimi Hendrix?

EC: Exactly, thanks for mentioning that. I'm a very good photographer, same today with my iPhone. It comes very naturally, fast, smooth, kinda like Jimi playing his guitar, or anyone doing
something effortlessly.

The burning guitar shot was taken while standing on a chair I had snagged in photographer's pit and then jammed it up against the elevated stage. I had just turned 17 and had an authorized photography pass issued by the Monterey Pop Festival.

AM: Why was the Monterey Festival such a pivotal moment in music history?

EC: With the 50 Year Anniversary next month there's many expert opinions, I do believe. For me, it was the furthest I'd ever been from home without my parents. The Summer of Love in Southern California. Lots of great images to capture and I had use of my family's friends high end German camera.

AM: Of the people who you have had the opportunity to shoot, which ones crossed over from a professional relationship to one of friendship?

EC: Members of Three Dog Night, Cheech & Chong, Sergio Mendes, Elton John.

AM: What can you tell us about Jimi Hendrix as we love that your imagery showcases him on stage as well as just hanging out - what is it about this artist that drew so many people to him?

EC: Jimi had the style, the swag, the coolness, and backed it up with the genius talent. One of a kind.

AM: Besides shooting one of Jimi's most iconic moments, do you have a story/experience that you shared with him that you can share with us?

EC: Picking him up at his two story motel on the Sunset Strip, smoking a joint and driving to John and Michelle Phillip's Bel Air mansion to party was a memorable evening.

AM: Beyond working with some of rock's biggest artists, you also worked with artists such as Marvin Gaye - what was that like?

EC: Marvin was one of a very few I photographed that I was in awe of meeting. I was a big fan. He was not in a good mood, going thru a divorce, obligated to release an album by his father in law's (Berry Gordy) record company. Motown hired me to "replicate a place in Jamaica that
Marvin had just returned from." The photographs were never published. The cover used on "Here, My Dear," is a funky b & w illustration.

AM: Do you still have artists that you have yet to work with, but they are on your bucket list?

EC: No. I left working with artists to working with food while a single parent with two sons living in NYC in 1985.

I was a photographer, art director, graphic designer for 14 years and then answered an ad in The Sunday New York Times to become a chef. I got the job on east 48th near 2nd Ave and started a career as hands on chef, restauranteur for 27 years.

When I thought to do my bucket list, only one thing popped up and it was instantaneous. I started working so young, still in school, and worked continually. I missed out on spending time after graduating and wandering and sleeping in my vehicle. Low stress, Zen, lifestyle.

AM: How do you view the photography industry now in terms of the use of digital and even being able to break into the industry to work with notable artists?

EC: I love digital, apps, social media. I like not having to worry if I have enough or the right kinda film! You just remember to have battery life.

For me, great way to express myself. In terms of breaking into that industry - I shudder to think.

AM: We hear that you're on a bucket list journey. What made you want to do that?
 

EC: I had a health wake-up call in 2012. Also, I attended funerals for two long time friends in the same week. Learned I would become a grandfather, twice, by both my children within a five month period. My Cardiologist said of my bucket list trip, "If not now, when?"

Then it took me a year and half to make sure I really wanted to do it. Followed by another year and half to find loving homes for my pets, got rid of ALL my possessions, sell my home and even sell my photography archive. Because that too is "work," though I love my work.

June 15 will be two years I've lived 24/7 in a vintage VW Westfalia Van named "Moonbeam."

AM: Can we expect additional books of your photography to be released, and if so, what artists will it be?

EC: Yes. Next month, my Jimi Hendrix photographs, "Burning Desire" will be available. I'm grateful for the books I have and the future is uncertain.

Stay in touch with Ed Caraeff's bucket list trip on Instagram via @thebucketlisttrip

All photos are courtesy of Ed Caraeff

In #TribeGoals, Book, Celebrity, Editor Picks, Festival, Food, Lifestyle, Magazine, May 2017, Music, Photoshoot, Pop Culture, Style Tags Ed Caraeff, thebucketlisttrip, Jimi Hendrix, Burning Desire, photography, photographer, VW Westfalia Van, Moonbeam, bucket list, New York Times, The Sunday New York Times, chef, Berry Gordy, Marvin Gaye, album, Jamaica, cover art, illustration, Motown, Sunset Strip, John and Michelle Phillip, Bel Air mansion, swag, genius, Three Dog Night, Cheech & Chong, Sergio Mendes, Elton John, Southern California, Monterey Festival, camera, Monterey Pop Festival, burning guitar, iconic, Iggy Stooges, One Night at the Whisky 1970, the Whisky, graphic designer, iconic artists, The Seeds, band, darkroom, b & w
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HOLA MEZQUILA

June 4, 2017

Sammy Hagar has a wide range of achievements from being a member of Van Halen (as well as a number of other bands), a Rock and Roll Hall of Fame inductee, an advisor on The Voice and
having one of the most successful tequilas - Cabo Wabo.

It was a dinner out in Cabo San Lucas with his fellow The Voice co-star and friend, Maroon 5's Adam Levine and Jack Daniels (no relation to the whiskey brand, but he is the Co-Founder of Wilson Daniels a wine and spirits marketing company that at one time distributed Cabo Wabo prior to its sale to Gruppo Campari). Upon enjoying various tequilas, the restaurant owner suggested they try a mezcal (the younger Mexican cousin to tequila). The group found it to be too smoky; however, when they paired it with a tequila, a lightbulb moment took place which resulted in over 2 years of development and this produced the world's first Mezquila! Santo
Mezquila is a premium blend of two distillates 100% Blue Agave (tequila) and Espadin Agave (which produces Mezcal) - an entirely new spirit category was born.

"When Adam and I started tasting the different blends, I knew we had something special that people would love. It was only right to get the team back together and share Santo with the world," states Hagar. This "spirit band" that was united included those that were involved with the creation of Cabo Wabo.

As we noted earlier this year, Mezcal has definitely been an upcoming trend within the wellness industry in 2017. Levine describes Santo as a spirit, "that has a smooth, full agave, rich tequila flavor with a touch of smoky-sweetness that you can only find with Mezcal." This balance makes it perfect for sipping.

Read more from the May Issue and see Hola Mezquila in mag

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THE BAKER MAN | DUFF GOLDMAN

June 2, 2017

Duff Goldman of Charm City Cakes is no stranger to Athleisure Mag as we chatted with him in this year's Anniversary issue about coming back for another race with Chefs Cycle (a fundraising endurance event May 16th - May 18th featuring award-winning chefs and members of the culinary community fighting hunger outside the kitchen where proceeds go to No Kid Hungry) and how he was preparing for this activity. We took some time to chat with Celebrity Chef and Food Network personality Duff about his role as a judge for a number of the network's shows, including Spring Baking Championship, Kids Baking Championship (to name a few), his partnership with Bounty, National Chocolate Chip Cookie Day and his inner workings as he continues to embrace the magic of baking.  

ATHLEISURE MAG: We loved talking with you earlier this year about your preparation to participate in this year's  Chefs Cycle - are you excited?

DUFF GOLDMAN: Yes it starts on May 16th! I'm so excited it's going to be great.

AM: We can only imagine! Well, we've been fans of you since your first show with Food Network, Ace of Cakes. In our opinion, you're the first baker that we knew that represented an edgy out of the box style with all of the sweet treats that you created.

DG: Oh thanks!

AM: Oh yeah, watching you while we grew up, we were struck with how this guy - not to say that you're not delicate, but there is a certain idea you have (at least back at that time) of what a pastry chef would look like.

DG: Absolutely!

AM: To see a cool tattooed guy busting out with these really cool friends - it was cool. Even if you weren't a baker yourself, it was cool to see that barrier being broken and changing the idea of what it means to work in a given profession. So how did you bring that into all of these other Food Network shows that you have been a part of especially with incorporating kids and making it look cool and fun while taking your ideas from concept to reality?

DG: Well you know, I think that most of cooking is really fun and interesting. It's not that hard to make it seem that way. When the kids are excited about it, it's not hard for those who are watching to see that they are and to want to know more about it. They watch us do what we do and then they're fascinated. It's like when you pick up a new album from somebody - if someone else has really got down on that record and tells you - you really have to listen to this record, this beat or chord progression, then you really get into it because someone you know has brought you something that they think is cool. 

I think cooking is the same way, especially on TV - you've got to be excited about it. I am - to this day when I put something in the oven, and it starts to rise, to this day, it's still magical for me! I still get really excited. When it's working you're like, 'check it out' it's bubbling, moving, growing and cracking! It's doing what it's doing and it's still neat!

AM: Which is cool and we can totally tell that about you because you look like you're loving life! You can tell that you really love the process, the creation of it and the looks on your face - it's priceless. 

DG: Yeah man! It never gets old!
 

AM: We know that the 3rd season of Spring Baking Championship ends this month with the adults. You also judge a number of children's baking shows on the network. How is it working with these young chefs and bakers?

DG: Um a lot messier! Definitely a lot messier - you always want a lot of paper towel nearby because kids are messy. Other than that, the judging is really the same. I'm honest and fair and when they mess up, I point it out. I think that with kids, I spend a little more time on when there is a mistake on how to correct it. When adults make mistakes it's usually a bone head move and they know better. With kids, they haven't made something enough times. They're 10 years old - how much patachou have they made? So it's like hey you put too many eggs in there - don't put so much in so that you don't have a puddle.

AM: Haha exactly! So how important do you think your role is as a role model to them in terms of giving them that encouragement and feedback?

DG: I think it's really important - the kids see me as this big goofy guy, but then they also see me as this expert as it's what I do and what I'm good at. It's really important that I never want to discourage them and I want any challenge that the kids are having in the kitchen as an opportunity for them to learn. So they don't see a mistake as a mistake, they see it as an opportunity to learn something. That's what makes baking so fascinating. 

I'm still learning at the same pace as I was learning back then. Every day, I learn something and am doing something new. I refine my technique, I try something different and it's important as I have been baking for over 20 years! You have to stay awake and if you go on autopilot, you're putting a stake in your career. You have to be present in the moment and mindful when you're baking. You have to just be fascinated by it as that's what it is.

AM: One of the things we really love is when you take your first bite. Your face lights up, your eyes take it in and we can see there are a lot of wheels turning. What is going on in your head at that moment?

DG: It's funny because I love to eat and I love food. I love taking bites and I love it! The thought process going on in my head is that I want to viscerally enjoy this bite! Then I have to remember that I am judging something so I have to dissect it - but I don't want to dissect it, I just want to eat it - leave me alone haha! There's always a conflict going on in my head like - pay attention - but then it's so good - but pay attention! I just want to chew. But it's usually that when you see that look because I'm confused between the two.

AM: For sure when you have that first bite, we see all the synapses firing and you have the best responses coming off of the taste! It also seems tough because you only have a few seconds to take it in and grasp what it going on. Our team laughs everytime we see it!

DG: I know I take these big stupid bites! It's funny because my girlfriend always yells at me saying I need to take smaller bites because I'm going to choke to death. I'm like, I've been taking these big bites for 4 years now, I'm going to be fine. 

The other thing that's funny is that I take these bites - because I'm watching the shows and live tweeting them and when I'm not on camera and I'm just out and when it's a nice restaurant where there is something new or they are trying a new technique - I do the exact same face. I look up at the ceiling and people have said - that's the same face from the Baking Championship! I'm like, "it's not an act!"

AM: Tell us about your partnership with Bounty and how we can keep having fun while we're cleaning on the go or different tips that you have come up with.

DG: Bounty and I partnered up to celebrate National Chocolate Chip Day (May 15th) and I came up with a recipe that would be really fun for kids to make - a Rainbow Chocolate Chip Cookie. I think it's important to get kids cooking and baking to see the work and ingredients that go into it to get them to start thinking critically at an early age about what they are eating. When you bake with kids, they are really messy but you want to make sure that they are still having fun. You want to make sure that you keep their attention. If you're stopping to clean every 5 mins - it's taking away from the experience. It's important to have a really good paper towel. 

You can clean as you go, because when it gets too messy, you can't do anything. You have to keep it clean, but you have to keep it moving. Bounty Paper Towels really are great, because they don't shred, tear or turn into liquid when they get wet. They're really useful beyond just cleaning up! If you're whisking something in a bowl and don't have another hand free, you can take a sheet of Bounty under the bowl and whisk it and the bowl won't move around. The same is true for the cutting board - it won't slide.

AM: Wow that's really cool!

DG: Yeah it's good! Also when you have a hot pan like you're sauteeing a piece of chicken and you have taken the chicken out of a non-stick pan, what you can do is take a sheet of Bounty, ball it up, take the tongs and you rub it on the inside of the hot pan and it picks up all that grease and cleans the pan really well so that you're not scrubbing with something abbrasive. You can't do that with a cheap paper towel - it's impossible. The other brands start to char and catch fire! It's REALLY good for greasing cake pans. You spray the pans, but you don't want the puddles so you take a sheet of Bounty and run it inside your cake pan or tins and it makes it nice and even so it doesn't burn in the oven.

AM: Okay those are some serious tips and I wouldn't have known some of those.

DG: Yeah it's really cool!

AM: We know you have your own line of cake mixes, baking tools and more - what are your favorites?

DG: Oh man that's a good question. My favorite, I'd say the tie dye or the camouflage cake mix.

AM: Wait - you have camo?

DG: Yeah we have camouflage. They're so neat. Again, speaking to that magic - when you do these things with a kid - you're dropping the different color batters into a pan, that's just fun. You're having a good time. But then when it comes out and you cut it and you see that it really looks like camouflage, kid's minds EXPLODE! They can't believe it and are like, "WHAT, how did this happen?"

AM: That sounds pretty cool! Speaking of National Chocolate Chip Day, we saw the Rainbow Chip Cookies and it reminds us of the whole "unicorning" trend that is popping up throughout various lifestyle verticals - why are these cookies so perfect to enjoy on this holiday?

DG: I wanted a recipe that was going to be good with kids. Kids love touching things and it's a very tactile recipe. There are colors and then you're rolling them out like snakes and you twist that big snake out and then you have that big magical moment that when you cut it, you see all the colors that have mushed together and then what's really fun, you get to place each chocolate chip on each piece yourself. It's fun because kids can make smiley faces or do their initials with the chocolate chip cookies - really decorative things. 

It's a really fun recipe that is pretty involved and is not the easiest recipe in the world. I don't dumb it down. I don't dumb it down when I judge the kids and I don't dumb down the recipes or kids. I think about what kids are going to think is fun and sometimes it's hard, but they're still going to think it's fun!

AM: That's really cool. Last question! So June 2nd is National Donut Day. Do you have a favorite donut that you like to make?

DG: Mmmmm - I have a favorite one that I like to eat!

AM: Ok make or eat!

DG: Have you ever had the blueberry cake donuts from 7-Eleven?

AM: No we haven't haha!

DG: It might be my favorite donut in the world!

AM: We will have to try that!

DG: Yeah they are amazing HAHA - I love those things!!!

Make sure you watch Duff and the rest of the judging team for the season finale of Spring Baking Championship on Food Network at the end of this month. Also, follow him on Twitter and IG to see more about upcoming shows!

Read more from the May Issue and see The Baker Man with Duff Goldman in mag

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In #TribeGoals, Celebrity, Food, Lifestyle, Magazine, May 2017, Music, Pop Culture, TV Show Tags Duff Goldman, The Baker Man, Baker, Charm City Cakes, Chefs Cycle, No Kid Hungry, Food Network, young chefs, kids, young bakers, Bounty, Spring Baking Championship, Kids Baking Championship, National Chocolate Chip Cookie Day, National Doughnut Day, chef, celebrity, tattoo, music, towels, children, baking show, bite, Rainbow Chocolate Chip Cookie, Bounty Paper Towels, non-stick, 7 Eleven, Blueberry Cake Donuts, National Donut Day
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MOTHER'S DAY GIFT GUIDE

May 8, 2017

Your mom and mother figures are meant to be honored every day; however, Mother's Day is a great way to pull out the stops and we have some items that we feel are perfect to give her!  

| STOKKE® My Carrier | NOT YOUR MOM'S Apple Pie Beer | PULSE™ Personal Lubricant  Warmer + Dispensary | LOVE BUDS His and Hers Earbuds |  VINEBOX Memership Wine | TRILOGY Certified Organic Rosehip Oil | MONTELLE Gatsby at Midnight Plunge Bra + Thong | PARROT POT Self Watering Smart Pot |  

Read more from Athleisure Mag and see the Mother's Day Gift Guide in Mag

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In #TribeGoals, Apr 2017, Beauty, Brunch, Fashion, Lifestyle, Magazine, Music, Pop Culture, Post Workout, Style, Tech, Travel, Wellness, Womens, Mother's Day Gift Guide, Gift Guide Tags Mother's Day Gift Guide, gifting, Stokke, baby carrier, Not Your Mom's, beer, brewery, wine, Vinebox, subscription, Pulse, Personal lubricant, tech, beauty, Love Buds, headphones, His and Her, Montelle, underwear, gatsby, lingerie, trilogy, rose hip, Parrtot Pot, Smart Watering Pot
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COACHELLA STYLE | WEEKEND 1

April 17, 2017

The first weekend of Coachella is already in the books. The weekend included amazing music acts, branded parties and of course, tons of style. This week, we recap some of our fave Victoria's Secret Angels (Jasmine Tookes, Alessandra Ambrosio etc), Pretty Little Liars (Shay Mitchell) cast and more that made our heads turn as we deployed for amazing tunes in Indigo, California.

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In #TribeGoals, Beauty, Celebrity, Fashion, floral, Footwear, Lifestyle, Music, Pop Culture, Style, Travel, Wellness, Womens, Festival Tags Coachella, music, festival, music festival, Pretty Little Liars, Victoria's Secret, Victoria's Secret Angels, Indigo, California, Alessandra Ambrosio, Jasmine Tookes, Shay Mitchell
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LEBRON SONG - SISQO'S THONG SONG PARODY FOR NBA MVP

April 16, 2017

Don't lie, you loved Thong Song as much as we did when it first came out and probably heard it 80 times too may - but there's still a sense of nostalgia every time we hear the first bars of the song. SisQo was asked to record the remix by Fox Sport's The Herd Colin Cowherd on why King James aka Lebron James should receive this year's MVP. Whether it happens or not, we love the tune and seeing a number of our faves get mentioned - James Harden, Russell Westbrook, Kevin Durant, Stephen Curry, Kawhi Leonard, Isaiah Thomas and Giannis Antetokounmpo!

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In Athletes, #TribeGoals, Lifestyle, Music, Pop Culture, Sports, Streaming, TV Show Tags King James, Thong Song, Lebron James, Lebron Song, Sisqo, NBA, MVP, Fox Sports, The Herd, Colin Cowherd, music, Thong Song Parody, James Harden, Russell Westbrook, Kevin Durant, Stephen Curry, Kawhi Leonard, Isaiah Thomas, Giannis Antetokounmpo, sports, basketball
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COLLAOBRATIONS BEYONCE'S STYLIST BRINGS THE STAR'S STYLE TO BARBIE

April 14, 2017

The iconic nature of Barbie means that she will reflect a number of styles, themes, careers and more. In the last few years, she has taken it to the next level in terms of various shapes, height and more. Of course when she collabs with stars and those in the know, it's truly epic. If some of the looks featured in this post seem familiar, then you recognize none other than Queen B, Beyonce's looks from her Lemonade album as well as her Formation Tour!

Beyonce's stylist for both projects are courtesy of Marni Senofonte who partnered with Barbie to bring these looks to little girls and of course those taking a break from adulting! You can see more from the Marni Senofonte x Barbie collection which will be out later this year. These looks are so playful and definitely athleisure minded as they are seamless when worn from one activity to the next (with some serious details and accessories).

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In #TribeGoals, Celebrity, Fashion, Footwear, Lifestyle, Music, Pop Culture, Style, Womens, Collabs Tags athleisure, Beyonce, Formation Tour, Formation, Lemonade, Lemonade Alum, fashion stylist, tour, Marni Senofnte, Marni Senofonte X Barbie, Barbie, celebrity, style, athleisure minded, fashion, adulting, toys, style icon, careers, accessories, collaboration, collaborations
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TRIBECA FILM FESTIVAL 2017

April 12, 2017

It's that time of year again! The Tribeca Film Festival returns for its 16th season here in NYC. This means new movies across a number of categories being shown for nearly two weeks starting on April 19th. From private screenings, multiple showings throughout the calendar and parties - you have a number of chances to get your movie fix taken care! Click the link above for the schedule and to stay in the loop on what's taking place and how you can be in the midst of the action.

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In Bingely Streaming, Lifestyle, Music, Pop Culture, Red Carpet, Streaming, TV Show Tags Tribeca Film Festival, Tribeca, NYC, movies, films, streaming, entertainment, screenings, private screenings, parties, schedule
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COACHELLA | WEEKEND 1

April 11, 2017

The first weekend of Coachella takes place over Easter Weekend and if you can't be there or are anticipating what the next weekend will be like, you can listen for free via Youtube's channel! Although there are a number of great acts, we're excited for Radiohead (which will play on Fri of this week) as well as Kendrick Lamar on Sat.

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In #TribeGoals, Lifestyle, Music, Pop Culture Tags Coachella, Music, Festival Season, Festival, youtube, concert, Radiohead, Kendrick Lamar
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PHOTO COURTESY | Gianmarco Soldi

PHOTO COURTESY | Gianmarco Soldi

A FIT MOMENT WITH SEJO

April 10, 2017

We took a moment to chat with a fresh italian pop artist, Sejo whose debut single, "Too Young" has been playing on repeat in our studios whether we're traveling, trying new fitness methods and styling our celebs - we feel it's a song of the summer without a doubt! With such a catchy beat, we wanted to find out more about this new artist, her song and how she stays in shape as she is also a dancer! She also shared an exclusive video with us on some great ways that she keeps her physique to the tune of her new song of course! 

ATHLEISURE MAG: Tell us about your music and when you knew that you wanted to be a performer/entertainer as I know that you are a singer as well as a dancer.

SEJO: As a little girl I was always fascinated by the artistic World. I started dancing at the age of 5 and singing when I was 16. However, it was when I turned 19 that I decided it would be my life and future.

AM: Tell us about your single, "Too Young".

SEJO: When I read the lyrics and heard the track I decided it was for me because it inspires a carefree happiness that you only have when you are young and happy, like dancing in the middle of the road and just enjoying yourself.

AM: How are the areas of health, fitness, and exercise important to your career?

SEJO: Sports and Fitness is important for everybody in any line of work and the best and easiest way to keep fit is to jog.

PHOTO COURTESY | Luca Pozzaglio

PHOTO COURTESY | Luca Pozzaglio

AM: How does doing this work into your music?

SEJO: Being a dancer (ballerina) and a singer, I am always on the move but with music and to music, so I enjoy every minute of my workouts and just love dedicating myself to a body and mind fusion which is absolutely invincible.

AM: Tell us about exercises that you do for strong arms, legs and abs that are perfect to stay toned.

SEJO: First of all, you must remember that muscle build-up and strengthening for a ballerina is always not just a dynamic, but an emotional situation, it is never just a repeat kind of workout. Talking of which exercises that just everybody can do for your arms, bending and stretching; for abdominal exercises, I prefer sit-ups and for the lower abdominals, leg lift-ups while lying down. For your legs, I just love doing squats, with or without weights.

AM: As a dancer, what are 3 energy foods that are a must that we should have on our list to stay healthy?

SEJO: During workouts, Ballerinas and athletes must never eat foods that would give them a sense of heaviness, while training, they must eat nourishing food such as dried fruit, especially almonds, apples and one or two squares of chocolate.

SEJO TALKS HEALTH AND FITNESS WITH "TOO YOUNG" Add to your collection: https://EgoMusic.lnk.to/tooyoung Listen to more songs like this with our "Pop Dance" playlist! Spotify: https://EgoMusic.lnk.to/PopDance Follow Ego on Facebook: http://www.fb.com/EgoItaly Subscribe to EgoTV NOW: http://bit.ly/1hzlXkS Sejo is a beautiful 23-year-old Italian singer and dancer.

Listen to the acoustic version of "Too Young" here.

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In #TribeGoals, Beauty, Celebrity, Fitness, Lifestyle, Music, Pop Culture, Style, Wellness, Womens Tags Sejo, Fitness, Too Young, dancer, performer, entertainer, lyrics, youtube, sports, health, arms, legs, abs, ballerinas, food
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PHOTOGRAPHY Brandon Showers | STYLIST Natalie Saidi | MUA Chantal Lewis | HAIR J Zilken | CELEBRITY CHOREOGRAPHER/DANCER Lindsay Arnold |

PHOTOGRAPHY Brandon Showers | STYLIST Natalie Saidi | MUA Chantal Lewis | HAIR J Zilken | CELEBRITY CHOREOGRAPHER/DANCER Lindsay Arnold |

WHEN STARS ALIGN

March 27, 2017

The Spring issue is here, and with that comes the Spring Equinox, warmer temperatures and the next season of ABC's Dancing With the Stars! This star studded show includes our cover girl dancer/choreographer Lindsay Arnold who is paired with 2 time World Series winner, MLB Cubs' catcher - David Ross! Of course, we talked with her in the days leading up to season 24 to talk about what we can expect, her background as a dancer and how she keeps it all balanced!

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ATHLEISURE MAG: We have seen you on  DWTS and are excited to see you on the upcoming season this month! Tell us about your journey in dance and how it led to being on DWTS?

LINDSAY ARNOLD: My mom put me in dance class when I was 5 years old and I immediately fell in love! I started competing when I was about 8 years old and that's when my parents and my coaches realized that this was something I should really pursue. 

Ever since I can remember, dance has been a part of my life and it has been such a family building activity! I am the oldest of 4 girls and we all dance. My parents who are not dancers opened a dance studio for us to train at, so that we could have a very family inclusive environment. Right after I graduated high school I auditioned for So You Think You Can Dance and made it to the top 20. Competing on that show and making it to the top 8 really boosted my confidence as a dancer and made me realize that I could truly do anything I set my mind to! Not long after I finished SYTYCD I got a call from DWTS asking to be a professional on their show which was an easy yes for me!! I had watched DWTS since season 1 and had always dreamed to be on the show so I was extremely grateful and felt so blessed to have been given the opportunity. 

AM: Last year, we interviewed fellow DWTS dancer, Kym Johnson, about how she stays in great shape. What are your workouts like outside of dancing and what dances do you do to stay in shape? How is this different when you're working on DWTS?

LA: My favorite workout to do outside of dance is pilates. I have been doing pilates since high school and have found that it helps so much with not just strengthening muscles, but lengthening them as well, which is important as a dancer! The best dances to stay in shape are the faster paced upbeat ones. Jive is always a dance that gets me sweating and my heart rate pumping! 
 

AM: Who have been some of your favorite partners that you have danced with on the show?

LA: I honestly do not have a favorite partner because each one of them has been a completely different and amazing experience. Alek Skarlatos had zero dance experience and also had zero experience in the celebrity world. He was someone who was basically thrown into the spotlight and had a lot of things happening around him that he was not used to! It was a great learning experience for me to not only teach him how to dance, but help him cope with and learn how to handle the different social and business situations that would come his way. Wanyá Morris was one of my faves because he was so much fun and was an extremely great dancer! When I danced with him there were times when I felt like I was dancing with another professional dancer, which is exciting as a pro because it means you have done a great job at teaching. Calvin Johnson was my favorite because it was so rewarding as a teacher to watch him progress every single time and see the hard work pay off. Not only did he improve and become a great dancer, but he truly is one of the nicest, most humble, and all around incredible people I have ever met. 
 
AM: What is currently on your playlist when you're hitting the studio to dance?

LA: I love country music and find myself rocking out to Maren Morris lately. She has such a sass to her and I love listening to her lyrics, they have such a good story to them. 

AM: What athleisure wear brands do you enjoy wearing?
 
LA: 
Lululemon, Body Love Athletica and Fabletics 

AM: What style of dance would you say is your favorite?

LA: This answer changes daily.. honestly depends on my mood! If I am feeling happy and energetic, then jive or cha cha. If I am feeling a little feisty or upset paso doble or tango. That's the best thing about dance, it is that you truly can express your feelings through movement and it's such a great release! 
 
AM: Tell us about this season's DWTS' partner - David Ross - what's he like to work with and how is he different from other partners that you had on the show?

LA: David and I have only been working together for a couple weeks now, but it's crazy how quickly we established such an amazing friendship. He is such a down to earth and genuine guy and we get along so well! He works so hard and truly wants to do well in this competition, which is all I could ask for as a teacher. It's funny and I tell him this all the time, but he reminds me of my dad in so many ways they have very similar personalities and I love that about him makes me feel like I'm with family.

AM: If you could choose your next DWTS partner, who would you like to be paired with?
 
LA: 
I have always wanted Channing Tatum to be on the show. Step Up was one of my favorite dance movies growing up and he has some serious moves in that movie! Not to mention that he is extremely attractive, that always helps ;) 

AM: What's an average week like when you're on DWTS as there is so much going on with choreography, dancing, planning costumes and more!

LA: The weeks can get pretty crazy as there is so much going on and so many things that need to get done! I'm gonna give you a little schedule of what a week looks like starting with Tuesday because that's the first day of rehearsal for the week. 

Tuesday: I will get my music and dance style for the week and start to choreograph the routine on my own. David and I will rehearse 4-6 hours and I will teach him most of the choreography (typically 75 percent of routine). 

Wednesday: I will continue to finish choreographing dance on my time and also talk to our wardrobe department and production designer to discuss costuming and also staging (props, lighting, stage orientation, etc). David and I will rehearse 4-6 hours and I will try to finish teaching him the rest of the choreography. 

Thursday, Friday, Saturday: David will do rehearsal 4-6 hours on each of these days working on finishing up any choreography, and then perfecting the dance and working on details. 

Sunday: David and I will go to the set at CBS studios and have our camera blocking. This is the time where they will work out all of the camera angles that will be used to shoot our performance and also give David and I time on stage to practice. Each couple usually gets 25 minutes on stage for camera blocking and then we will have a wardrobe fitting. We will rehearse 3-4 hours after camera blocking then go to bed to get ready for show day! 

Monday: SHOW DAY. Call time is 7 am and i go straight to hair and makeup for about 3 hours then I have a short 15 minute practice on stage with David then we have a full dress rehearsal 1:30-3:30 and live show 5-7. 
 

AM: What are your power foods when you need a lot of energy?
 
LA:
I try to always have healthy snacks with me during rehearsal because I definitely need to be eating throughout or else I lose energy. I love bananas, almonds, avocados, and if I have time to prepare before I leave for work, grilled chicken is always something that will give me some energy. 

AM: What's next for you or where should we keep our eyes out for you?

LA:  I am enjoying my time on DWTS right now but I am extremely excited to see what the future holds for me. I have danced my entire life and absolutely love it, but am definitely interested in venturing out to other areas of the entertainment industry. Modeling, acting, singing are all areas I am interested in and hopefully you will see me involved in those things very soon. 

AM: What are you excited about for this season of DWTS?

LA: I am so excited to see the improvement in my partner David. He definitely came in to this competition with no dance experience It's only been a couple of weeks and I have already seen him improve so much. My favorite part about this job is watching someone step out of their comfort zone and succeed in something they never thought they could do! I don't care if they are the best dancer in the world I just want to see them gaining confidence in themselves and trying something new. 

AM: When you're in the midst of the madness of DWTS, how do you take some downtime to check in with yourself and after the season has ended, what do you do for me time?

LA: The biggest support in my life that helps me stay grounded and stay true to who I am is my husband Sam. He is the best remedy for a stressful day and always knows how to help me relax. Family time is truly the best thing in my life and is something that I am so grateful for. After the season has ended I love to go back to my hometown, Provo Utah, and get up into the mountains somewhere where it's quiet and peaceful and spend time with my husband. We love camping, hiking, fishing, anything outdoors.

Read more from the March Issue and see When Stars Align in mag.

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In #TribeGoals, Beauty, Celebrity, Cover Story, Fashion, Fashion Editorial, Fitness, Lifestyle, Magazine, Mar 2017, Music, Photoshoot, Pop Culture, Style, TV Show, Womens Tags Lindsay Arnold, David Ross, MLB, Cubs, Dancing With the Stars, So You Think You Can Dance, fitness, dance, dancing, Utah, DWTS, SYTYCD, family, modeling, acting, cha cha, Channing Tatum, Lululemon, Body Love Athletica, Fabletics, jive, tango, paso doble, Maren Morris, Calvin Johnson, Wanya Morris, Alek Skarlatos, dancer, spotlight, Kym Johnson, World Series
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ETERNALLY TIMELESS, JON BON JOVI

March 4, 2017

Bon Jovi, the Grammy Award®-winning band who came together in Sayerville, NJ is currently on This House is Not For Sale Tour which includes songs from their 14th album (of the same name). Vocal leader, Co-Founder and front-man, Jon Bon Jovi is a triple threat as an entertainer, actor and designer of apparel and accessory line, Hart n' Dagger. We took time between rehearsals and his show schedule to talk about the clothing label, his music and why it's essential to support local talent.

ATHLEISURE MAG: Before we talk music, tell us about Hart n' Dagger and how you came up with this line, we feel that it is an extension of your personal style!

JON BON JOVI: If you consider that the style, it is simply what makes me comfortable. It needs to be timeless and classic.
 
AM: We love the denim in the line, but you have accessories as well which is great for men and women - why did you add this and will there be additional products in this category?

JBJ: I’m not big on accessories, so they better have a meaning. We will continue to look at these items and perhaps look at watches and sunglasses, but those are long-term goals.
 

AM: Who is the Hart n' Dagger guy and will you bring women's apparel into this line in the future?

JBJ: The HnD man doesn’t buy into fads or fashions. We believe that torn jeans better have been torn on the playing field or because they’ve been worn out – not torn by some fashionista. If you’re looking for timeless and classic jeans for any situation, from work to play, HnD are for you.

AM: As an iconic band with worldwide fame, how do you stay grounded and connected to your roots to continue releasing songs that resonate with fans?

JBJ: Well, you still are who you are. You can never get away from where you grew up and where your roots are. So, that’s who we are… We’re a bunch of guys from Jersey that made it. 

We’ve worked our tails off. And we got lucky through the hard work, and we’re proud of it, and that's reflected in our songs and our attitude.

AM: You're in great shape and are currently on tour, what's your favorite workout? 

JBJ: I've been a runner for 40 years. When I do it, it gives me an hour to think. Fresh air, blood flow, and clear thoughts.”

AM: This House is Not For Sale Tour is offering bands the opportunity to open in their city - which is an amazing opportunity and such a great way to show local support. This is the third tour  (2006’s Have A Nice Day Tour and 2010’s The Circle Tour) where you have invited local and regional artists to share the stage with you for the Live Nation - promoted concerts. Why do you think it's important to have them open an arena show? 

JBJ: Every great band starts small and builds their rep one show at a time. That’s the opportunity we were given and now we want to pay it forward. If you’re ready for the arena stage, submit your audition tapes and join us in playing for the best audiences in rock music.”

Stay connected to Bon Jovi, their new talent and the This House is Not For Sale Tour by visiting the band's website.

Read more from the Feb issue as well as see the in mag story of Eternally Timeless, Jon Bon Jovi.

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In #TribeGoals, Celebrity, Editor Picks, Fashion, Feb 2017, Fitness, Lifestyle, Magazine, Menswear, Music, Pop Culture, Style, Womens Tags Accessories, Jon Bon Jovi, Bon Jovi, Grammy, This House is Not For Sale, Hart n' Dagger, vocal leader, apparel, accessory line, local talent, tour, Live Nation, runner, rehearsals, style, fashion
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LIFE POWERED BY HYGGE

February 6, 2017

As connected as we can be, it's refreshing to know that there are still things that can be embraced even if it has a strong heritage and culture that we have yet to adopt (or maybe have unbeknownst to be engaging in it without being aware). As the Co-Founder/Style Director, part of the rewarding experience is to find how I have been aligned to a number of concepts within Athleisure that I have done for years (as well as learning about things that I was previously unaware). 

I say this as anyone who knows me knows that I am all about comfort (while looking chic), being cozy and being able to take moments for myself as well as intimate gatherings with others. I feel that in the midst of a fast paced lifestyle, these moments are essential to our wellness survival and it keeps my batteries charged when I work at dizzying speeds!

So when I started hearing about hygge, I became curious as I wanted to know more about this integrated way of being that has its roots in Danish culture and is making waves across the globe. There was no better person to talk about the intersectionality of hygge happiness,  socializing and more, than Meik Wiking who has literally written the book about the practice for those of us who are not familiar! Clearly, he is well versed on the subject as he is from Denmark and is the CEO of Copenhagen's Happiness Research Institute. 

Following this interview, I have curated items that you should have on hand in order to embrace hygge especially with the winter season when we could use a little extra comfort and centering!

ATHLEISURE MAG: Tell us about your background and how you came to creating a career that focuses on the study of happiness and the creation of The Happiness Research Institute?

MEIK WIKING: As CEO of Copenhagen's Happiness Research Institute, I study what makes people happy across the world. In 2011, the UN published a resolution which stated that “the pursuit of happiness is a fundamental human goal” and in 2012 it released its first World Happiness Report. Denmark regularly topped the list, and occurred to me that somebody should be trying to gather some intelligence about why we were doing so well in the happiness rankings, and then I thought “maybe I should do that.” In a matter of two months, I had quit my job and started paying even more attention to the global interest in what makes us happy.

AM: How did your work in the research of happiness bring you to creating The Little Book of Hygge?

MW: On a weekly basis, I am asked questions like “Why are the Danes so happy?” and “What can we learn from the Danes when it comes to happiness?” from journalists, researchers, nalists, researchers, and policy makers around the world. Denmark does have a strong social safety net, but so do other Scandinavian countries and Denmark still ranks highest on happiness surveys.  I came to realize that there might be an overlooked ingredient in the Danish recipe for happiness, and that is hygge.

AM: Throughout the book, you share the feelings and sentiments that create hygge and how it can be experienced alone, as well as in a collective, what are your favorite moments of hygge?

MW: Hygge is something I practice every day. I try to build a little pleasure and gratitude into my daily routine.

AM: In your opinion, is hygge a component of mindfulness?

MW: Not to us Danes. We have been talking about hygge for the past two centuries, whereas mindfulness is a recent trend. Also, we don´t see hygge as a trend, but more a part of our culture and national DNA. But I understand why this question is being asked, because both mindfulness and hygge share a focus on being present. 
 
AM: With an increase in meditation studios, candlelight yoga sessions, spaces where silence is encouraged to reconnect and retreats what elements of hygge can be included in these activities?

MW: Hygge mainly has to do with the absence of sounds, which enables you to hear even very quiet noises such as raindrops on the roof, wind blowing outside the window, the sound of trees waving in the wind, or the creaks of wooden planks that yield when you walk on them. Also, the sounds of a person drawing, cooking, or knitting could be hyggelig.

AM: For those who travel extensively, how can they make their hotel rooms or create a traveling hygge kit in order to feel that sense of comfort, when they're away from home?

MW: In THE LITTLE BOOK OF HYGGE, I talk about hygge emergency kits which can include candles (good quality), chocolate, tea, a blanket and, naturally, a scarf. In Denmark, we suffer from scarf withdrawal syndrome, so it’s important to have one on you at all times. If you pack this up and take it with you, this can easily be your hygge travel kit.
 
AM: Although you grew up in the world of hygge, why do you think that other countries have begun to adopt it?

MW: There is so much interest in Denmark and the rest of Scandinavia because these countries often rank highly in the happiness lists. Also, I believe more and more people are recognizing that our societies have become richer, but we as people have not become happier—and that we in a lot of countries are failing at converting wealth to well-being—and therefore people are looking for new sources of inspiration to improve quality of life—and looking towards Scandinavia in general and Denmark in particular

AM: The book shares a number of stats that reflect the happiest countries, is there data that reflects the happiest US city or state or one that reflects a region that is the most hygge like?

MW: In the US, you have, for instance, the General Social Survey, which would tell you the level of happiness around the country—however, I think we have yet to see a hyggeindex—even in Denmark.  
 
AM: We enjoyed hearing about how extroverts and introverts can experience the benefits of hygge, can you share with our audience how it can assist both groups?

MW: Introverts derive their energy from within, while extroverts derive theirs from external stimulation. Hygge can be labelled as socializing for introverts, because it is about being with others without it being draining. And extroverts can light some candles, put on some soothing music, and embrace their inner introverts on occasion.

AM: After reading this book, there are many notions of hygge that I have done for years without knowing the culture behind it and as the Co-Founder/Style Director of Athleisure, in addition to showcasing an active lifestyle, we are a major proponent of wearing garments that are comfortable and work with your lifestyle, taking moments to connect with friends in a myriad of ways and more. How can those within the athleisure culture mindset adopt hygge?

MW: It sounds like many of your readers are already maximizing hygge. I would suggest just talking about it more because our language shapes our behaviour and our behaviour shapes our happiness.  

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In Book, Fashion, Food, Jan 2017, Lifestyle, Magazine, Music, Pop Culture, Style, Wellness Tags Meik Wiking, The Little Book of Hygge, Hygge, Danish, comfort, food, Denmark, hyggeindex, General Social Survey, hyggelig, DNA, Danes, Danish recipe, scarf, Copenhagen, Happiness Report, Copenhagen Happiness Research Institute, UN, Style Director
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NATURALLY NERVO

February 2, 2017

With the new year, we're all about getting on the right foot from being well to truly taking on those goals. We took a moment to chat with EDM DJ's NERVO - super cool and focused Australian twin sisters who have been taking the world by storm! As models, songwriters, producers, DJ's and more, we could seriously bottle their energy for any time we need a pick me up! 

We talked with Olivia and Miriam Nervo them on what they are up to from being sisters who work together, how they travel so much from set to set, their personal style and more! 

ATHLEISURE MAG: So how did you two realize that you wanted to be DJs and what was your background to getting there as we know that you started as songwriters. 

NERVO: We used to be full-time songwriters, working purely for other artists. When a song we wrote for David Guetta and Kelly Rowland - “When Love Takes Over,” won a Grammy, we thought we should give it a try ourselves at being artists. Besides, we had so many songs on our hard drives that we thought it would be such a waste to leave them there - so we had to become artists to release them. And NERVO was born :)

AM: As writers, producers and DJs what has been some of your favorite projects and people that you have worked with?

N: Everyone we have worked with has been truly amazing, but writing our own album and having it reach #1 was truly an honor. We were able to work with some really awesome artists like Afrojack, Steve Aoki, Nicky Romero, Alisa Ueno, Kreayshawn, and of course a favorite of ours and truly one of the funnest projects was getting to work with everyone on “The Other Boys,” with Kylie Minogue, Jake Shears and Nile Rodgers!

AM: You guys travel quite a bit, how do you stay centered when you're on the road going from stage to stage and where is your favorite place to perform?

N: Well we have become experts at the quick nap. We can literally sleep anywhere, on planes, in airports, in lobbies - literally anywhere, probably even standing up. To be honest, the energy we get from our fans always brings us back to life. Even when we are dead tired, we get to a gig and we see their smiling faces or their signs and we find some more energy. 

We love performing in Ibiza and also Mykonos. Actually, everywhere in Europe during the summer is incredible. Europeans really enjoy their summers. They stay out late, they eat great food and they party hard. Of course playing the major festivals like Tomorrowland and Creamfields is also a real buzz.

AM: In addition to being talented songwriters, composers, producers, DJs etc - you have also left a fingerprint on the fashion industry as well from modeling, spokeswork and just having great distinctive style. How has all of these skills advanced your brands collectively as well as individually? 

N: The fashion side of our business is just a lot of fun. We are lucky enough to travel to some of the most fun places in the world where we often pick up unique pieces of clothing. Tokyo is a favorite city of ours to shop in. We also wear clothes that are practical. We are constantly touring so Lycra is always good as it washes and dries quickly and is also very light weight - it’s a win win.

AM: As sisters, what is the process like in working with one another from behind the scenes as well as on stage.

N: We couldn’t imagine doing it without each other. Being able to travel and see the world with your sister is truly an amazing experience. We are each other’s support and also best critic so it really works out. There is an honesty that we have with each other that really helps our creative process too. We wouldn’t change it for anything!

AM: When you're about to play a set, what is the day like leading up to it and after, do you guys have rituals or things you do to relax after it?   

N: Honestly, usually it’s traveling to that specific show, maybe catching a nap and a good meal, preparing a strong set for that specific venue, getting girl ready and then just having the most energy we can to put on a great show. We are constantly working on something new for the shows - whether it be a new intro, a new edit, new visuals, so we always have a bit to discuss before the gig. 

AM: Describe your personal style, what do you wear on stage versus what you wear when you're going to brunch or running errands?  

N: On stage, we love leggings or short leggings with platform tennis shoes (that must be comfortable) and a body suit or comfortable top because we do jump around a lot, so our clothes need to be something that do not affect the performance.  In everyday life, we also really like to be comfortable and love comfy tees and cool jackets and definitely no makeup. We like to let our skin breathe whenever possible.

AM: What artists are on your bucket list that you have yet to collaborate with it?  

N: We have had the pleasure of working with so many great artists and each one brings their own texture and vibe and would work with all of them again! But our future bucket list would include Lauryn Hill, Imogen Heap, Eminem, London Grammar, Jack Johnson… we could go on foreverrrrrr :)

PHOTO CREDIT Chloe Paul

PHOTO CREDIT Chloe Paul

AM: With so much time on the road, how do you stay in shape and where do you like to go to get away?  

N: We stay in shape on stage!  Think we must burn so many calories on each and every show haha… 

We love to get away when on the road and sometimes take extra days in great locations like Mykonos, Ibiza, Mexico, and even skiing in Austria! Oh, and we always take a few months off a year to be with our family in Australia. 

AM: Tell us about #TittiesTittiesYeah and will you continue to do shows that include this initiative?  

N: We will continue to do everything we can to help raise money and awareness for Breast Cancer. Our mum is a survivor so we saw first-hand how important charities were not only for cancer victims but for their families, providing emotional support and also of course to the research that goes into finding a cure.  We started #TittiesTittiesYEAH so we could raise money and donate it to various hospitals or organizations and can’t wait to do more in 2017!

AM: As female DJs who have received phenomenal achievements, do you feel that you're role models to women who are looking to be in the space?  

N: We hope so and would love to be the inspiration for any woman in any career field to help them show that achieving your goals is possible and hard work and determination breeds success.  We recently did a campaign for our “People Grinnin’” release alongside Made By Me in Australia that helped show how women can get into engineering and that even though some of these fields are male dominated it shouldn’t stop women from going after what they want. 

AM: What are you working on that fans should keep an eye out for? 

N: More music and touring.  We have a big release coming out in February, as well as some great collabs we are super excited about. We’re also really excited to be launching NERVOnation in the snow in Solden, Austria this April. And of course, we will be launching NERVOnation in Ibiza at Ushuaia. 

To stay connected to NERVO while they're on tour or enjoying their next trip to destinations unknown, follow them @NERVOmusic on Instagram.

Read more from the Jan Issue here.

In #AthTribe, Celebrity, Editor Picks, Fashion, Jan 2017, Lifestyle, Magazine, Music, Pop Culture, Style, Tech, Travel, Womens Tags Olivia Nervo, Miriam Nervo, Australia, Aussies, EDM, DJs, EDM DJs, Twins, Music, Nile Rodgers, David Guetta, Kelly Rowland, #TittiesTittiesYeah, Breast Cancer, Kelly RowlandNervoNation, Grammy, Afrojack, Steve Aoki, Nicky Romero, Alisa Ueno, Kreayshawn, Jake Shears, Kylie Minogue, Ibiza, Mykonos, Miami, Lycra, Jack Johnson, Eminem, Imogen Heap, Lauryn Hill, London Grammar, Austria
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Landmarks Live in Concert | Great Performances x Anthony Bourdain: Parts Unknown X Sonic Highways  

Landmarks Live in Concert | Great Performances x Anthony Bourdain: Parts Unknown X Sonic Highways  

LANDMARKS & SOUND

January 27, 2017

Sometimes it's all about immersive experiences that allow you to escape. We took a moment with Producer/Director/Creator Daniel E Catullo III to talk about his new series Landmarks Live in Concert on PBS which is Great Performances x Anthony Bourdain's Parts Unknown x Sonic Highways which will release two episodes this month with additional destinations and artists starting in June. We talked about how he came up with this show, his background and how he got Red Hot Chili Peppers' drummer, Chad Smith as a host!

ATHLEISURE MAG: We are so excited to talk with you about the show and had a great time at the launch at the Dream Hotel Downtown! We love telling stories, music and travel - so the fact that this new show has all of this is really phenomenal!

DANIEL E CATULLO III: Thank you so much for recognizing what we are doing. I'm just so damn passionate about what we are doing and it has been a long road and I am really happy that you see that!

AM: Tell us about your background and what led you to creating this show. Your roll is massive as the creator, director and producer - what do you do and how did this get to PBS?

DEC III: I have been in the industry for about 25 years. Believe it or not, I started out as a roadie years ago after college. I was in the music business for years and all through the 90's I traveled with hundreds of bands from Guns and Roses to Live to Extreme. In the late 90's I met a nice couple Michael and Glenis Gross. Glenis became my partner and Michael (her husband) produced Ghostbusters, Kindergarden Cop and Twins and all of these really big films.

Glenis and I became partners and she brought me in on the industry on a business level. The first thing that we did was to buy a concert theater together called the Ventura Theater and I was a promoter for a couple of years. It was a tough business, because back then they were starting to do all of the roll ups - Live Nation was just beginning and it was funny because when we sold the theater, I told Glenis, "Ok I corrupted you into music - take me into film now," which was kind of a joke - but we were actually going to start a film company that focused on low budget features. This is around 1999/2000, I told her that I knew all of these bands and that I believed that this DVD thing was doing to take off. Remember that in 2000 DVDs weren't really there and people still had VHS. So we came up with an idea to do music DVDs that was quite a risk. I went to Universal and all of the major record labels and said I want to do these music DVDs for all of your artists, I will fund it but I want to own the copyright. They all said I was freaking crazy, but I could do what I wanted because if I was gong to fund it, then I could have it. So we got the sign off on the label and we started to do bands. We started off with a lot of rock bands - Godsmack, Marilyn Mason and The Cult. The next thing I know, music DVDs go from selling at 1500 units to 200K units to 500K. In 2003 I did Rush in Rio and it sold like 2M copies.

The risk took off! All through the 2000's I was doing live concert DVDs. I was pretty fortunate as I have done over 200 live DVD concert specials. I have really enjoyed the mix of people as I have done everyone from Rage Against the Machine to Mariah Carey to Etta James - it's really all over the map. I did Dave Matthews Band in Central Park and when I was doing that whole thing, I always had an idea to do a TV series because one of the things that fascinated me about music on TV, is that when our parents grew up, music programming was really family programming.

Families would gather around the TV set to either watch American Bandstand or Ed Sullivan Show and they watched it for the music artists. It was something that everyone had in common and somehow there has been this disconnect. This has been happening over the past 30-40 years as new genres have started to come in. It's very seldom that parents share the same musical taste as their kids. I'm just like, how do we bridge this gap and create something that is kind of like this appealing thing to everyone. I started thinking of ideas for shows and sort of took a break from music around 2011 and started doing documentaries and got pretty heavily involved in the doc business. I started understanding a whole other level of filmmaking and worked with some of the world's biggest documentary filmmakers. The first one I produced was called The Square and it went on to getting an Academy Award nomination and won a few Emmy's, Sundance and went on to Toronto and the second one I was involved with as a producer won Sundance again.

We won Sundance two years in a row and the cool thing that happened is 1. I still had an interest and was missing music and 2. I saw another side of filmmaking and that I needed to take my show idea and make it into the docuseries, while adding in lifestyle, travel etc with the music. I realized that if we hinged on the lifestyle doc side that I could make something that would appeal to my parents, myself and my kids. That's when we started screwing around with it and for the past 3 years we have done nothing but this. We took $2M of our own money and this is the only thing that we have worked on the show. We shot a couple of pilots and the first thing that we had ever done with the show, I shut down Grand Central Terminal for a few hours and brought the Scottish band CHVRCHES in and that was the initial pilot. We then took that concept and tweaked it again and did Alicia Keys (this aired Jan 20th). It was a never-ending process that brought it to what it is now and there was a lot of input from a number of people - probably well over 200 people have worked on the past 2 shows and it has been a really great process in getting our 2 shows. I think we have the magic sauce now. About a year and a half ago, we started aggressively meeting with TV networks - about 20. One of the things that I was pretty adamant on and why it took so long to get to a deal was I didn't want to sell the show, as I wanted to retain ownership of the show. I would meet with the network and they wanted to acquire the show and give me a big check - but let's face it not to sound like a dickhead but I didn't want them to fuck the show up and turn it into a variety show that would canceled after one season. I have done enough music stuff that I wanted to stay in control of it and to be the showrunner. Literally, we were turning down big offers and interestingly enough, originally our first choice was to work with PBS, but they didn't have a slot for us! They wanted me to go to American Television and get a syndication deal and I didn't want to do that so we walked away from them. 

So we went back to other networks and almost signed with them and then Stephen Segaller from WNET (NY local PBS channel) - a big champion of the show, told me that the network wanted to get behind us for this show. He knew they could secure a national spot for the show as right around that time, Downton Abbey had just gotten canceled and there were a number of spots available. I was like, now PBS National is knocking down our door. I mean if you look at the history - the most successful music shows are on PBS. Great Performances, Live at Lincoln Center, Austin City Limits etc all of these shows are 40 seasons deep!  The average network if you have a big show, it's on for 5 or 6 seasons. If we wanted to build something that could last forever, then PBS was the natural home and it's the most flexible from a creative standpoint. At the same time, it's in almost every home in America! We have the opportunity to bring the younger demo into the show and this network. This past week has been awesome because when they started promoting the show, the execs at PBS have seen the response to Alicia Keys and they see that millennials are having an interest in this. Even cooler, they're starting to give me a longer leash so I can do what I want to do! We're all over the map! I have everyone from will.i.am to Andrea Bocelli but that is the challenge is that I can do a show with him in it and get a 16-year-old to watch!

Brad Paisley 4_credit Chris Bradshaw.jpg Chad Smith 2_credit Laura Glass.jpg Chad Smith 1_credit Laura Glass.jpg

That's why we have Chad Smith as our host - he has a wide demo that likes him. He can be very compelling interviewer that I would enjoy watching and he is also hip and fun enough that a 16-year-old would enjoy watching him! His job is to bridge the gap and so when we are in Venice, Italy filming behind the scenes on Bocelli  - we'll make sure that we have enough in there that a millennial will enjoy watching it! It really is a travel show.

AM: Was Chad always your idea in terms of the host attached to this show?

DEC III: Yeah I love Chad. I worked with him years ago and did a DVD live concert film for Chickenfoot (the rock supergroup with vocalist Sammy Hagar/ex-Van Halen,  bassist Michael Anthony/ex-Van Halen, guitarist Joe Satriani and drummer Chad Smith) and he was a blast. When we were trying to figure out what to do with bonus features and everything, Chad is such a goofball - I gave him a microphone to go out with people in the street to mess with them. This was back in 2009 and I loved what he was doing and I told him that I wanted to do a show with him. Matt Pinfield who was one of the initial hosts and is one of my best friends is an EP who also developed the show. When we did the search for a host, the first call we made was to Chad. At the time, Chad had a web show called, "In Conversation With". I was like I know you want to do that, but you have to hear me out on this concept and come into my world. I knew he would be happy with it. Interestingly enough, there was a massive feeIing of concern from the network and sponsors because they thought of him with the picture from the Red Hot Chili Peppers with the sock. They wondered if he was going to be crazy and I said, "trust me, he will be great". They even had language in my contract that it wouldn't be valid until I showed them footage of Chad. Now, they are the biggest Chad Smith fans in the world. 

Chad is so cool because he is a music buff. He is just as happy to interview someone like Brad Paisley (his episode airs on Jan 27th) as he is Alicia Keys. He has something in common with all of them because he listens to and appreciates an array of music and he knows how to connect. Even though Chad is older than me, the cool thing about the Chili Peppers is that they have managed to stay relevant and to connect with the younger demo even though older people love them as well. I am so happy with our choice and wouldn't change it for a million years!

AM: Why are you doing 2 episodes in Jan and then releasing the rest in June?

DEC III: It took us 9 months to get our contract. No one thought it would take that long honestly so we just went into production early last year. It's how it ended up and for Alicia we wanted the episode to coincide with the launch of her record. Unfortunately, the way it worked, we have to do things in order so you had to do your TV deal and then do your international deals, then your digital deals and then your sponsors. Unfortunately to get them all aligned and processed it takes over a year. 

When I talked with PBS, I knew there were some slots in Jan, and suggested we tease out two special one off presentations episodes to the world so they can talk about it and know what it is. There will be some people that will say "oh another music show on PBS" but this one is really different. When the official series runs in June, people will know what to expect. We wanted to show viewers and sponsors to see their reaction. We don't consider ourselves a music series, we're more travel based. My goal is to go after the millennials and it's a learning curve. Unfortunately, the way music shows have performed in the last 20-30 years, that variety category got very dull and dry. 

You're judged by a genre and if you want to get interest for your show you have to show them and let them see why you're different. Honestly, we were so damned excited, we couldn't wait any longer!

AM: How did you decide on the artists?

DEC III: It's interesting. Alicia, I have worked with 50 times, so she is a friend.  I wanted to do a show in New York and there is no one in the world who encompasses this city than her as she is New York. When I was developing it, I was doing other projects with her and during lunch I would talk to her about it and she would say that is dope and I  told her I wanted her to do it! She was amazing as she stepped up to do it, not once but twice - actually three times. We did a show on the Circle Line,another at The Apollo and an interview with her. Then Brad Paisley came around, because I went to West Virginia Univerity and both Brad and I have a connection there because I'm an alumnus and he is from the area and we both support the University. I have an endowment at the university and I was down there for a dedication of the new football stadium that I helped build and I was like I was to do a show there so bad! I went to the President of the university and explained that I wanted to do a show there to give exposure to the university to let the world know. It was suggested that Brad should do it and they had been trying to get him to do something there for awhile. They had been trying to get him there for 10 years and I knew I was going to figure it out so I reached out to his management and no one would call me back. Weirdly enough, I was at Sean Penn's party for the Golden Globes and he has a Haiti benefit. I also have a Haiti charity as well called Global Adolescent Project. Anyway I'm at the party and who am I sitting next to? Brad Paisley and we hit it off right away and I told him about the show. He said he would have his manager call me on Mon and he did, and we put together an organic show which turned out to be the biggest party thrown at the univeristy. It was a show for 30K people, we paid for everything and it was a free show. I can't wait for that episode to air on Jan 27th!

Throughout the show, we highlight all of these amazing historic landmarks over the world. People can look at it and get why we are there as we have the Statue of Liberty, Eiffel Tower etc, and then they will be like West Virginia University? Viewers will say how is a football stadium a landmark, but when they watch the episode, they will see that the stadium means the world to that state, because there isn't anything else there. The stadium is a landmark there and it was so cool to showcase my alma mater. Then Bocelli, I'm a music buff and so I was hanging out with Dave Bryan (keyboardist for Bon Jovi) and he lives by me in NJ and we were hanging out in an apartment in NY and he gets a call at midnight as I was about to drive back to NJ and he asked me if I wanted to hang out with Bocelli for dinner. I was like it's midnight and he explained that he just finished hs concert at the Garden and that they were heading to a restaurant. So we go to La Cirque and they shut the restaurant down and it's Bocelli and his family. I hang out with them and had such a great meal as he was charming and his wife was lovely. I said that they should be on the show and I ended up working with him twice as he did my show as well as an ice skating special that took place in Verona. They're wonderful people and any chance I get to go to Italy I jump on it. A lot of the artists are through friends or people that I have worked with before. Especially before your show airs, if you want to have a big artist, it is going to be through friends and family. 

Now that the press is hitting, we're getting blitzed. We're having over 70 artists that have submitted and record labels are reaching out. I have a meeting next week at Sony. I'm glad that PBS is giving me more of a leash to book younger acts especially with them seeing the results of Alicia Keys. We are doing Sting in Sweden on June 16th and we're going to start finalizing the rest of the lineup. 

AM: Have you finished production on this season?

DEC III: NO, we're only 4 shows in and have 8 more to go! We go back into production the end of next month and will shoot through June. After the two that are being shown this month, we only have 2 in the can (will.i.am and Andrea Bocelli). All the other shows are being shot when we're back in production. We will do one every other week and once we get into production mode it's pretty easy. We get our team together, we spend a week in each city and you'll see that after the first two episodes, there is a lot more travel in them. A lot more interactive travel so you'll see kind of like in Anthony Bourdain that Chad is walking around, going to restaurants and seeing landmarks with the artists. We were a little handcuffed with Alicia and Brad because we couldn't get Chad to be with them as he was touring with the Red Hot Chili Peppers and it was crazy scheduling along with deadlines via PBS so, we had to shoot those episodes a little differently. In the future, Chad will be at the show, we'll see the city with them and it will be very Anthony Bourdain like. We're Great Performances X Anthony Bourdain: Parts Unknown X Sonic Highways.

AM: Who are some of your favorite artists that are going to be participating, but that you haven't shared with us yet?

DEC III: It's one I can't announce - we have one of the biggest bands in the world that is one of my favorites, but as we are still going through contracts I can't say, but I can say that they will be in Jamaica! That one and I am doing a huge show in Cuba, both are super great!!! We have some big ones coming up and it's surreal as I have worked with so many artists in my life. But now it's really cool as I can pick and choose who I want to work with! Sting's manager was at the party last night and she was telling me how excited he was to be at the show. We're honored to have him at the show. 

We have a behind the scenes reality show being done on us which is kind of funny but we're like a traveling circus and I bring my wife and kids with me. My daughter is 12 my son is 5 and they were brought up around this and I have pictures where they sit in the TV truck with me and my daughter has met Alicia Keys a few times now. My daughter got to bring 10 of her friends with her backstage to hang out with her and my daughter has directed on her own and she is actually a better music director then I am! She has a real eye and when I brought them to Italy with me, I took her on a remote camera and I had Ben  (he does Super Bowl halftime, U2 and the biggest shows in the world) and he was like she's better than he was. The kids today have a great eye and to be able to do this with my family - my wife works with us and to bring people to great places to meet the artists and to  have the next 6 months to go around the world - I am so stoked! My kids get to see different cultures and as I think about it, I should give my daughter a producer credit because she's 12 and I ask her opinion all the time to see if she gets what she's seeing, if she would watch it etc because if you can't connect with the kids then you're screwed.

AM: You must be so excited from all of the feedback that you've been getting!

DEC III: Yes, if you're going to play the long game and want to have the longevity of 30-40 years, PBS was the right fit for what I wanted to do and where I wanted to go. Now we're seeing the love from them and it will be the beginning of a very long relationship. They know that if they have a show that the public reacts well to, they don't care about the ratings, they will keep it going. They are about delivering quality programs. That is without a doubt - the best choice that I made and I don't regret it. Some people - investors wondered why I made that choice and I was happy to give them all the reasons why it was a sound decision. 

They are phenomenal partners. I kid you not, go look at Great Performance's and they have put a social media post up about Alicia Keys every 20 mins for the past 5 days straight! It's just crazy.

PHOTO CREDIT Courtesy of PBS/Landmarks Live in Concert

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In Jan 2017, Lifestyle, Magazine, Music, Pop Culture, Editor Picks Tags Brad Paisley, Alicia Keys, Landmarks Live in Concert, Chad Smith
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Chloe Lukasiak of Lifetime's Dance Moms walks with Founder/Creative Director, and Designer of Boy Meets Girl - Stacy Igel

Chloe Lukasiak of Lifetime's Dance Moms walks with Founder/Creative Director, and Designer of Boy Meets Girl - Stacy Igel

XOXO, BOY MEETS GIRL

January 2, 2017

Brands are born for a number of reasons, but some emerge to simply mark a moment as well as an extension from a lifelong passion that needs to be shared with like-minded individuals! Stacy Igel is the powerhouse behind Boy Meets Girl® which she states is the original athleisure brand and is coveted by celebs, "IT GIRLS," and more. We talked with her about how she came to fashion, the story behind the advancement of the brand, upcoming brand achievements and of course how she stays on top of it all as a wife and mom of her young son.

ATHLEISURE MAG: We think it's pretty appropriate to have you in this issue as our Style Director has always mentioned your brand as one of the early athleisure brands. Walk us through your journey in fashion that led you to creating Boy Meets Girl®!

STACY IGEL: I knew at a very young age - I tell people in the womb, who I wanted to be – a fashion designer. It was a pretty direct path in terms of getting here, but also there are hurdles. I dressed my classmates, had my own little lookbooks in 1st or 2nd grade and would make catalogs. I would make them without Instagram or social media. I just used polaroids to create them – this was pre-photoshop or even using computers! 

My mom was an entrepreneur. She created a lumbar support and she was always going to Hong Kong and Taiwan. She would bring back these trinkets from these places that were super cute. I just loved them and I started making catalogs and selling these items in there. Like I had the first charm necklaces back in the day so it was so cool. So I was this budding entrepreneur and I learned how to run a business. 

Then, while my mom was building her business she went from doing it at home to expanding to factories, tradeshows, etc. So even though it wasn’t designing, a clothing collection, it was a back machine that came in one color and one price point and she was a physician’s assistant – she was still making something and it was the things that you did to start a business. Creating something, selling, producing a product and dealing with factories. So when I was young, I knew I wanted to have my own business and to design. She definitely inspired me. My father was also very encouraging in my dreams. He is a doctor. Therefore, I had no family who was in the fashion business.

I started taking classes – there were opportunities at Columbia College in Chicago as my grammar school and high school at that time didn’t have the opportunities that people do now to learn those skills. I had to take a lot of extracurricular classes to learn more about design.  

I worked in retail at the Gap and in college worked in a retail store in Madison-Wisconsin where I made my first product and sold it there. I was always just on this track that I knew I would do this as well as understanding all facets of this business. My mom taught me that you can’t just do one thing you have to understand all facets from design, retail and manufacturing.                                                                                                                                                                     

Rosario Dawson in Boy Meets Girl

Rosario Dawson in Boy Meets Girl

When I went to school I triple majored at the University of Wisconsin in Design, Retailing and Business. I got a Certificate of Business and I was able to carve out the 360 of how to be in business, do design and more. I took internships where I was able to learn more, did fashion shows etc. During my Junior year, I was able to study in London with Zandra Rhodes who is a very famous designer. I also worked with Donna Karan and Elsa Klensch (host of CNN's Style With Elsa Klensch), I was dabbling in a lot of areas and I even interviewed in '98 Marc Jacobs at one of his first NYFW shows in SOHO and I got to see behind the scenes and what it took to be in it. Seeing all these things, my parents asked did I still want to do it?  Of course I did!

When I graduated, I designed for Elie Tahari and was hired by him. I left there and went to Izod and learned high fashion as well as mass and branding. In 2001 right before Sept 11th, I left to pursue my own thing. Then the 11th happened and my first tradeshow was right around that time. 

My collection at that time had a lot of ribbons as well as the original Boy Meets Girl collection as it was focused on the Fourth of July and I was showing it in Sep as it was showing my Spring/Summer collection for the following season. My first department store who bought the line was Bergdorf Goodman at this trade show which was my first in NYC. It was crazy to sit in this booth showing it there and my mother kept nudging me saying, “it was the best store in the world.” There were about 60 designers that were showing; however, I was a hot booth as I had something new and fresh that resonated with all the customers (not to mention I had my awesome mom working with me at that show ... those were the days). I had a purchase order that was a nice amount and I was handmaking and screen printing everything – I did it all myself and then I realized that now that this was a thing, I’d have to get a factory as it was a big company and I was in business and had to ship all these goods. 

I am the direct line of having the passion, wanting to do it, being involved in every facet and a budding entrepreneur. I never stopped working – I have been working since I can remember as it’s what you do when you love it.

AM: Who is the Boy Meets girl customer?

SI: We like to say that she has a young attitude, she has a bit of an edge, she’s fun, she doesn’t take life too seriously. She really believes in being good and doing social good to help change the world. It’s not one specific thing, but she is into music and what’s happening. She loves going to concerts, traveling, etc. We like to say that it’s not only runway, it’s about being on the go and not taking things too seriously and having a good time. We’re the original athleisure brand which is why we love that this is in Athleisure Mag!

You’re on the plane, you’re on the go it fits your personality and it’s not about a specific age - just our attitude and how you feel. It’s amazing for me as the person who has built it to see what they come for, how they come to the brand, what they buy and why they buy. It makes me pinch myself sometimes.

Eva Longoria wears Boy Meets Girl

Eva Longoria wears Boy Meets Girl

AM: How did you come up with the logo?

SI: I have a cool story on this – as it came from meeting my husband. I was going to dinner for the first time with my husband – at that time he was my boyfriend to meet his parents. On his wall, he had silhouettes of his brother and sister. When I was younger, we had something like that of me and my sister. The logo isn’t us per se but when I looked at it I was like, oh “Boy Meets Girl” – the first time you meet someone, the first concert, travel experience. It’s a moment and a story. 

After that night, my husband (who was also a graphic designer) and I started playing with the silhouettes, poofing the hair up, playing with the layouts etc. We then focused on trademarking everything, did the IP, spent a lot of time to protect the name across all apparel as well as internationally. You have to learn about all the protection and we deal with IP and protection on a daily basis. I always say that the logo is us in some ways but it’s really everybody as it’s about the story. Being young and having a good time.  I am also grateful my husband is a fashion/entertainment lawyer so the early days of putting this all together definitely inspired him too!

AM: What collabs have you done that you liked and of course, tell us about Care Bears.What collabs have you done that you liked and of course, tell us about Care Bears.

SI: One of my latest collabs that I partnered with was a very intimate NYFW show this past Sept where we partnered with Justine Skye and subway talent that were dancers into this space. I worked with Randy Jackson and he had an artist from Singapore named Will. What I did in this show (I’ve been known to partner with a number of artists/talent such as Wyclef Jean, Pharell, Leah Labelle, Natasha Bedingfield, and many more) was different then my other shows due to venue space. We could only invite 120 people and showcased the brand alongside new artists. A lot of artists I have worked with, we work together right before they hit. I mean when we worked with Justine she had never performed a NYFW live show before and then right after, she was opening for Beyonce which was crazy! It was really about showcasing the talent and infusing them in a great spot with great people and it’s the heart of who we are as a brand. I love this! Working with Wyclef was amazing as it was 3 months of working with him and it was a dream for sure. He is a musical genious.

I love working with artists on the rise and infusing music into our shows and keeping it fresh. We also did a Buy Now Wear Now concept in 2016 in partnership with Shopify and we did the same in 2012 with Wyclef and made a microsite which seemed crazy then compared to how you can do it now. For me, I am always doing things before its time.

Adrienne Bailon.png

 

Care Bears is iconic and I love being involved in bringing them back. Working with them has been great. We did a sneak peek collection back in Aug which was also at Collette (an iconic store in Paris) and it sold out. I am doing it again in a much bigger collab for 2017 as they felt our brand had a lot of synergy and it is their 35th Anniversary! They felt it would be cool as they are collaborating with a number of brands but no one has created what I have for this collab! Excited to share more. Follow @boymeetsgirlusa and @stacyigel on Instagram as we reveal more in Jan/Feb 2017!

Justine Skye stuns in Boy Meets Girl.

Justine Skye stuns in Boy Meets Girl.

PHOTOGRAPHY COURTESY | Stacy Igel

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In #Athspo, #AthTribe, Celebrity, Dec 2016, Fashion, Fitness, Lifestyle, Magazine, Music, Style, Travel, Womens Tags Stacy Igel, Boy Meets Girl, Chloe, Rosario Dawson, Eva Mendes, Justine Sky, Wyclef Jean, Randy Jackson, NYFW, music, fashion, style, NYC, athleisure, original athleisure brand, care bears, collaborations, Collete, paris, Bergdorf Goodman, nyc, subway artists, fashion designer, creatie
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