BIG DIVA ENERGY | BIG FREEDIA

Hip hop has a number of sub genres that we can enjoy when we're at our favorite club, dance festival, studio class or just hanging out at home. We've been long time fans of Bounce, a New Orleans sound that make it impossible to not dance to. A number of people are associated with this sound as well as popularizing it!

In this month's issue we catch up with Big Freedia, the Queen Diva who is known for Bounce music. Whether it's watching her successful show Big Freedia: Queen of Bounce which gave access to her life on tour as well as just navigating the industry, watching performances or even seeing her in shows as HBO's Treme, guest judging on Rupaul's Drag Race All Stars or this season's P-Valley on STARZ - the focus to push New Orleans as well as this genre is always at the forefront of her efforts. Without a doubt, she is known for her Big Diva Energy whether she's in the studio or outside of it. We wanted to take some time to find out about what The Queen of Bounce is working on, collaborating with Beyoncé and partnering up with No Kid Hungry to combat food insecurity among children!

ATHLEISURE MAG: You’re known for popularizing the hip hop genre, bounce music. Can you tell us more about what this is and its link to New Orleans?

BIG FREEDIA: Bounce music is a fast-paced call and response style of hip hop that was born in New Orleans in the late 80s and popularized globally in the mid-late 90s with Cash Money Millionaires (Juvenile, Mannie Fresh, Lil Wayne).

AM: You were sampled on Beyoncé’s Formation, but what was it like to collaborate with her on Break My Soul and the video?

BF: Working in any capacity with Beyoncé is incredible. I am always – and still have to pinch myself to see if this is really happening!

AM: New Orleans means a lot to you and you recently partnered with No Kid Hungry X Williams-Sonoma in creating a spatula where proceeds will go to providing funds for children to reduce food insecurity.

Why did you want to participate this year and why was it important for you to be involved?

BF: I feel very strongly about helping the kids of New Orleans. When you don't have enough food, you can’t focus on school or develop properly. So, to me, this is a way to get them the food they need–and help them early.

AM: When you’re not working how do you take time for yourself to recharge your batteries?

BF: To recharge, I have to have nothing on my calendar! I love to cook, hang out with my friends and family.

IG @bigfreedia

PHOTOGRAPHY | PG 136 - 137 Nelson Cosey | 9DRIP PG 60 - 61 Brad Hebert, PG 61 + 63 Nelson Cosey |

Read the AUG ISSUE #80 of Athleisure Mag and see BIG DIVA ENERGY | Big Freedia in mag.

ATHLEISURE MAG #80 | AUG ISSUE

In this month’s issue, our cover story is with World Cup Champion, Juventus F.C. and the France National Team Midfielder footballer, Paul Pogba. We caught up with him to talk about his passion for the game, his excitement to play for Juventus again, what it was like to win the World Cup with the French National team in 2018 and more. With STARZ’s POWER BOOK III: Raising Kanan Season 2 out now, we caught up with the show’s creator Sascha Penn and two of it’s stars Hailey Kilgore and Omar Dorsey to talk about what we can expect, what it’s like getting into that 90’s frame of mind and more. We also interview CFDA jewelry designer Sheryl Lowe of Sheryl Lowe Jewelry. We talk about how she went from a MUA in film/TV to creating this line, creating an additional line MR.LOWE. where her husband Rob Lowe and children have modeled for it and the importance of philanthropy within her collection. This Labor Day Weekend, Electric Zoo is back from Sept 2nd – 4th and we give you a heads up on what you can expect at this year’s festival on Randall’s Island here in NY. We also talk with Cheat Codes, a trio DJ/Producer trio who will also perform at this year’s event. We talk about them drawing 3 albums in under 2 years during the pandemic, how they create their music and their upcoming country project with Dolly Parton, Jimmie Allen and more. We also caught up with The Queen of Bounce, Big Freedia to talk about Bounce, No Kids Hungry and working with Beyonce.

This month’s 9PLAYLIST comes from EDM DJ/Producer Benny Benassi (cover of DEC ISSUE #60) and choreographer, dance fitness founder of the NW Method Nicole Winhoffer has one as well. Our 9DRIP comes from our STARZ’s POWER BOOK III: Raising Kanan’s, Omar Dorsey and the Queen of Bounce, Big Freedia. Our 63MIX ROUTIN3S comes from last month’s JUL ISSUE #79 cover and UFC World Champ and TUF Season 30 winner Julianna Peña. Our The 9LIST STORI3S comes from PGA golfer Justin Thomas and The 9LIST STORI3S comes from Leylah Fernandez, Felix Aliassime and Carlos Alcaraz who will be playing in this year’s US Open.

Our monthly feature, The Art of the Snack shares a stunning spot that’s known for their mussels in the Meat Packing District, Mollusca. This month’s Athleisure List comes from Bear Donut and RANG NYC. As always, we have our monthly roundups of some of our favorite finds.

Read the AUG ISSUE #80.

NO KID HUNGRY X WILLIAMS-SONOMA

No Kid Hungry X Williams Sonoma presents this year's partner spatulas. We love that this year Chef Ina Garten, Big Freedia, Lauren Alaina and a number of personalities are giving back to fight food insecurity for children.

No Kid Hungry is a national campaign run by Share Our Strength, a nonprofit working to solve problems of hunger and poverty in the United States and around the world. After 25 years of successfully investing in local nonprofits and helping find the best approaches to eradicating poverty and hunger, Share Our Strength launched No Kid Hungry in 2010.

Williams Sonoma has raised over $16 million to date for No Kid Hungry to aid the fight for ending childhood hunger.

We've been a fan of Ina Garten for years and of course, enjoy making a number of her dishes from her various cookbooks. Her passion for making meals an epic experience and sharing them with friends and family is a no brainer in terms of her support of ending childhood hunger. “Now more than ever, the work of No Kid Hungry is so important and I am honored to be able to support their cause with William Sonoma.”

Hip Hop artist known for their work in the genre of Bounce and TV Personality, Big Freedia shared why partnering with No Kid Hungry was important. “I love partnering with No Kid Hungry. They have helped feed many New Orleans underserved children over the years. A hungry child cannot learn or concentrate, so starting early is essential and it’s a cause I will always support."

Country music artist, Lauren Alaina shared why being part of this campaign was important to her. “I love the heart of William Sonoma and getting to partner with them to help make a difference for children. I can’t stand the thought of any child dealing with hunger. I had so much fun decorating my spatula and am so proud to be a part of this campaign.”

Read the JUL ISSUE #79 of Athleisure Mag and see NO KID HUNGRY X WILLIAMS-SONOMA in mag.