ATHLEISURE HOUSE NYFW SS18

This time of year is not only about enjoying the last of summer and bringing your fall wardrobe in, but it's also about looking at upcoming fashion and new items hitting the runways at New York Fashion Week. Athleisure Mag presented its second annual Athleisure House NYFW SS18 with attendees in fashion, fitness, entertainment, influencers and media. We were pleased to unveil a project that our Co-Founders, Paul Farkas and Kimmie Smith have been working on - UG|RO Ugly Romper which is a line of rompers that are for the girl on the go whether she's running errands, heading to a game, a power lunch, meeting up with her friends for brunch and going out for a night out. Wherever she's going, she's bound to shine in these looks.

This show had great support from our sponsors: Makeup Pro, Aubrey Loots - Wella Hair Professional, Kawaii Girl Cosmetics lashes, Qupid Shoes, Vera Bradley handbags and JBL headphones. Guests enjoyed Truly Sparkling, Icelandic Glacial, High Brew Coffee and Mochidoki while taking in a night on the rooftop of 50 Clinton (in the historic Lower East Side).

ATHLEISURE MAG: What are the amenities offered at 50 Clinton St?

50 CLINTON: The building’s plentiful amenities include a landscaped rooftop offering residents a private outdoor retreat with 360 degree views of the Manhattan skyline and ample space for
outdoor cooking, dining and lounging. Amenities also include a state-of-the-art fitness center, bicycle storage, and 24-hour doorman.

AM: What is the concept behind the design of the building?

50C: Issac & Stern designed exterior is comprised of intricate brick masonry and expansive windows. Inside are 37 residences designed by acclaimed interior designer Paris Forino. The elegant architecture, with an articulated red brick façade, reinvents the historic palette of both industrial and residential buildings at the turn of the century. 50 Clinton combines old-world chic with a modern European flair for an unprecedented quality of living in the neighborhood.

AM: For those that are residents, what are the neighborhood selling points?

50C: 50 Clinton Street is a boutique condominium located in the heart of Manhattan’s Lower East Side with incredible boutique shopping and great restaurants in a fresh and young area.
This is a thriving downtown neighborhood where there is strong demand for a product offering luxury at an attractive price point which is what 50 Clinton offers.

MODEL CREDITS
| 10 MGMT PG 27 Beata Komoni |
| ABBEY LYNN MODELS PG 19 Mirejah |
| MAJOR MODELS PG 15, 17 25 Sage Pineiro |
| MSA MODELS PG 18 Allegra; PG 15 22, 23 Amanda; Cover, 14, 16 20 21 Diosmary; PG 19 Keke; PG 14, 24 Malia |
| PG 14 + 26 Alanna Reece |

Read more from the Sept issue and see Athleisure House NYFW SS18 in mag.

ATHLEISURE HOUSE NYFW SS/17

Earlier this month, Athleisure Mag presented its first event during NYFW with ATHLEISURE HOUSE, a fitness, fashion and branded showcase event. We showcased: HOM, a mens underwear and activewear line (this show was paired shoes by Sand by Saya as well as Pikolinos), Maaji Swimwear, a vibrant swim line (paired with feather accessories by SoundChick Accessories, gold jewelry from Kemi Designs, shoes by Sand and Saya as well as Yosi Samra), and pool floats by Big Mouth Inc),  and Noli Yoga, a NYC based activewear line (with accessories from Misfit, Apple Watch, Yosi Samra, and Sand by Saya)  which took place in a private luxury residential property, 535 W 43rd St, in Hell's Kitchen.

Our event was supported by a number of partners including: TRULY Spiked Sparkling Water, JUST WATER, Maple Water, Bai, Truth Bars, Macro Bars and Organic Gemini. Guests enjoyed a lifestyle curated bag filled with Nature Republic, Trilogy, Victorinox Swiss Army, The Green Blender - placed in a Quilted Koala market tote.

For the backstage, a number of our food and beverage sponsors were enjoyed by our models and creative team members. Our Official Makeup Sponsor was Eve Pearl which created 3 great looks to showcase the lifestyle of each of the lines that were presented.

To the right, you can find out more about our teams and brands featured within this immersive event during fashion's biggest week.

ATHLEISURE HOUSE CREDITS

| MENSWEAR SHOW Hom | FOOTWEAR Pikolinos, Sand by Saya | ACCESSORIES Sand by Saya |

| SWIM SHOW Maaji Swimwear | FOOTWEAR Yosi Samra, Sand by Saya | GOLD ACCESSORIES Kemi Designs| FEATHER ACCESSORIES SoundChick Accessories | WEARABLE ACCESSORIES Misfit |

| YOGA SHOW Noli Yoga | FOOTWEAR Yosi Samra + Sand by Saya | ACCESSORIES SoundChick Accessories, Quilted Koala | WEARABLE ACCESSORIES Apple Watch, Misfit |

| MAKEUP LEAD Nydia Figueroa | MAKEUP KEY ASSISTANT Kat Osorio | MUA TEAM Angelica Alberti, Agnes Barnet, Sasha Dalger, Lorena Ferreira, Auralis Flores, Jordan Norberto, Hadar Sagi, Aleck Zajac | HAIRSTYLE LEAD Brooke Bogle | HAIRSTYLE TEAM Saidy Cepeda-Criado, Lea DeLoy, Diva LaSha |

| ATHLEISURE HOUSE ASSISTANT Christina Sanchez |

| PHOTOGRAPHY + VIDEOGRAPHY Paul Farkas |

| MODELS | MSA Callie G, Deandra, Johanna, Julie D, Taylor, Becky B, Jordan | COUTURE MODELS Jessy L, Lauren A | TRUE MODEL Nicholas, Oheni Morris, Christian, Lance| Vicky, Margo, Fazon Gray |

See more from the Sept Issue.

ATHLEISURE HOUSE NYFW SS17

Today, Athleisure Mag launched its first New York Fashion Week event, ATHLEISURE HOUSE which showcased active fashion, fitness, wellness and lifestyle activities in luxury Manhattan residences in Hell’s Kitchen (535 W 43rd St NY, NY). Invited attendees were treated to three stylish presentations in the property’s bi-level courtyard, lounge, and game room.

Athleisure, lounge and swim brands included: HOM (men’s active/swim), MAAJI Swimwear (women’s Columbian swimwear line), and NOLI YOGA (NYC based yoga line) presented by Athleisure Mag via ATHLEISURE HOUSE NYFW SS/17.

These shows were complimented with accessories from Big Mouth Inc, Dharma Yoga Wheel, Kemi Designs, Melt, Misfit, Pikolinos, Sand by Saya, Quilted Koala, Soundchick Accessories, and Yosi Samra. The shows were styled by Celebrity Stylist and Athleisure Mag’s Style Director, Kimmie Smith. Backstage teams created the edgy and tribal hair and makeup looks led by Lead Makeup Artist Nydia Figueroa of Eve Pearl (Official Cosmetic Sponsor) and Assistant Key
Makeup Artist Kat Osorio, and Lead Hairstylist Brooke Bogle.

Attendees included fashion and fitness industry, athletes, actors, celebrity fitness trainers, Bravolebrities, celebrity publicists, personalities, and influencers. Guests of Athleisure House enjoyed food and beverage sponsored by Truly Spiked Sparkling Water, JUST WATER, Bai, Organic Gemini, Maple Water, MacroBar and Truth Bar. While enjoying a sunny NYFW evening,
attendees listened to Athleisure Mag’s NYFW Slaylist mix which played during and after the show. Goodie bags included items to continue the athleisure lifestyle courtesy of Green Blender, HOM, Nature Republic, Quilted Koala, and Trilogy Products, and Victorinox.

Click here, for ATHLEISURE HOUSE sponsors.

Fashion Stylist: Kimmie Smith
Official Makeup Sponsor by Eve Pearl: Led by Nydia Figueroa
Hair Team: Led by Brooke Bogle
Music by: Athleisure Mag Slaylist & DJ Eloy

BY YOUR SIDE

Our Fashion Editorial, By Your Side showcases swim style that you'll want to include within your wardrobe this summer whether you're at the pool, the roofdeck or wherever your travels take you!

OPENING SPREAD | Brief HANRO | One Piece Swimsuit with Zip VYVE | IMAGE 1 | Geometric Mesh Black and White Bikini Top + Black String Bikini Bottom YANDY.COM | IMAGE 2 | Brief HANRO | IMAGE 3  LEFT PAGE | Brief HANRO | IMAGE 3 RIGHT PAGE, IMAGE 4, + BACK COVER | White Hooded Monokini YANDY.COM | Brief FRIGO |

Read more from the JUNE ISSUE