FIT CLUB

Our ATHLEISURE LIST features premier fitness gyms and spas with you. We share the methods, offerings, amenities and more. On Oct 17th, we launched ATHLEISURE LIVE which features a fitness method of note that we host a session and select curated goodie bags for our fitness and fashion influencers and media. We kicked off our first one at IMAXShift and took a moment to find out more about this DUMBO gym.

ATHLEISURE MAG: What is IMAXShift and what is the meaning behind the name?

BRYAN MARCOVICI: IMAXShift is all about getting away from the repetitive and monotonous workout routine. The name is about getting people to ‘shift’ their expectations about what fitness can be and expect more from their ride. We want people to expect the magic of IMAX, to understand how being fully immersed in a visual experience can change the way they perform, the effort they give, and the enjoyment and results they get back.  It’s about transporting your mind while you transform your body.  
 
BREE BRANKER: IMAXShift is indoor cycling powered by IMAX. We have the great fortune of IMAX branding, giving us their theatre geometry, sound technology, and that big famous screen. Our goal is to use the screen to enhance your workout, immersing you in inspiring footage to help you achieve next-level results.
 
JESSE ALEXANDER: IMAXShift is a visual, physical, emotional, visceral journey that takes you sprinting, jogging and climbing all over the world BEYOND it. Our name comes from the basis of "Shifting" your reality.  Prepare to lose yourself and gain everything.

AM: Who are the creators of IMAXShift and what are their backgrounds?   

BM: Mark Weinberg (COO) and I (CEO) are seasoned managers who look for opportunities to disrupt existing businesses or industries that all seem to follow the same approach.  We partnered with two of the leading indoor cycling instructors in NYC, Jesse and Bree, to ensure that IMAXShift is a performance-driven workout that is as fun as it is effective.
 
AM: In addition to the current location, are their plans to open additional ones?

BM: The first IMAXShift location in DUMBO is a pilot designed to prove out an entirely new approach to fitness.  Early customer response has been extremely positive. If this concept proves successful, our goal would be to expand to several new locations along the east coast such as Boston or DC in the backend of 2017.
 
AM: What amenities are offered?

BM:  In staying true to the IMAX brand, we sought to make the entire experience in our studio a premium one.  We offer Redken products in the locker rooms as well as Detox Dry Shampoo.  More importantly, we’ve partnered with Glam&Go to open a salon within our space that offers express styling services to our riders.
 
AM: Do you sell apparel in your studio?

BM: We have a small, but growing, line of private label apparel designed to showcase our brand and give a shout-out to the amazing DUMBO community around us.
 
AM:  What types of workouts are offered?

BB: We have our signature ride, which is an eclectic blend of scenic footage, digital performance based worlds, and music videos; giving you a variety of high intensity bursts of energy balanced with internal and emotional moments. We have a music video ride which is a mix of fun and current music videos, inspiring more of a let go and have fun vibe in the studio, never leaving out our beloved intervals. 

And lastly we have theme rides, some based in music such as a Beyonce ride, and some based in visuals such as the Around the World in 45 Minutes Ride. We have also done current event themes such as the Olympics Ride showcasing all of the summer events as well as a Suicide Squad ride, featuring footage from the movie and the soundtrack. Last but not least we have strength and recovery workshops in the lobby after certain classes in a series called FLOORPLAY, educating our riders on their bodies and ways they can use the studio space before and after class to enhance their performance and increase their social activity.
 
JA: At IMAXShift we offer our "signature ride" where you will hear all the beats from Hip hop, Pop, remixes, EDM and a throwback or 2 that will make you either shout, smile or flex (I like to flex!). You'll see visuals ranging from racing over the oceans in Hawaii, riding the beat through the Galaxy (note-avoid the asteroids!), or sprinting through our music reactive digital worlds.  Theme rides for the holidays include Disclosure V Diplo, East Coast v West Coast Hip hop (we will be TAKING YOU to those coasts), and of course Beyonce V Jay Z. Not like any theme ride you've taken before.  Come Ride Beyond.  

Read more from the Oct Issue of Athleisure Mag

WORK IT

Our fall style shoot took place at Aalto57 located on the UES. We had to find out what sets these units a part from others.

ATHLEISURE MAG: What is the meaning behind Aalto57? 

AALTO57: The boutique rental building’s name—Manhattan’s prestigious 57th Street—its elegant design. Inspired by Alvar Aalto’s iconic vase, the tower’s sculptural architecture reflects classic concepts of design both inside and out. The curved silhouette is made from Italian glass and gives the 65-story tower a sculptural silhouette from every vantage point, and of course its location

AM: Tell us about the model unit's interiors

A57: (The 2-bed, 2-bath C line model unit) The unit was decorated by Eduardo Rodriguez, the principal of DSGNR, LLC. A Venezuelan native, Eduardo is a former Fashion Designer turned Interior Designer who has designed for television shows and commercials. His modern design style is minimalist with clean lines, bringing in color through furniture, accessories, paint and fabrics to reflect the owner's lifestyle and individuality.

AM: Tell us about the open floor plans in your units? 

A57: The 169 studio, one-, two- and three-bedroom residences redefine luxury rentals with quality, condo-like finishes and high-end appliances. The spacious, open floorplans are complimented by 9-foot ceilings and curved-glass walls designed to flood the residences with natural sunlight. Residences on the ninth floor have private terraces, while a selection of additional units offer private balconies.

AM: Who are the creators/development team behind this property and when did it open? 

A57: World Wide Group and Rose Associates are the renowned New York real estate developers behind the Skidmore, Owings & Merrill  (SOM)-designed glass tower which opened its doors in August 2016.

AM: What amenities are offered? 

A57: Aalto57 sets itself apart from other rentals, and even many condos, due to the second-to-none elite services are offered at the building. It is one of the few rental buildings that will grant residents with exclusive access to the premier concierge and lifestyle management company Luxury Attaché. Residents will have their own onsite Attaché charged with providing them with customized and unprecedented experiences, such as move-in/out coordination, travel, event planning and gifting, and access to trusted child and pet care services. Additional building amenities include exclusive access to a landscaped terrace designed by Mathews Nielson Landscape Architects with a fire pit on the seventh floor, as well as a fitness center, resident’s lounge, business center and conference room, field house with a basketball court, kids playroom, Bosch washer dryers in every apartment, access to Spot 57 for pet care, bike room with a DIY tune-up station, onsite residential manager and a 24-hour doorman. 

AM: What is behind the design of the lobby? 

A57: An atmosphere of calm, comfort and style envelopes you from the moment you step into the SOM-designed lobby. One of the many stand-out elements in the lobby is a wall that is comprised of five glass panes with a banding of mirrors and frosted glass, which creates an abstract moment. The lobby also features a skylight that offers views straight up to the top of the building. 

AM: What are elements of note in the neighborhood that residents will enjoy from a culinary as well as a fitness perspective? 

A57: Aalto57 is located in Manhattan’s most elite Midtown neighborhood: Sutton Place. The area is a true dining mecca with opulent offerings such as Mr Chow, Betony and Le Cirque. The building is within walking distance to Central Park and the East River, popular fitness options such as Soul Cycle (located directly across the street) and Equinox, worldclass shopping destinations including Barneys New York and Bloomingdale's, and famous cultural institutions like MoMA and The Met. Residents can also enjoy the convenience of having a Whole Foods right next door!

BY YOUR SIDE

Our Fashion Editorial, By Your Side showcases swim style that you'll want to include within your wardrobe this summer whether you're at the pool, the roofdeck or wherever your travels take you!

OPENING SPREAD | Brief HANRO | One Piece Swimsuit with Zip VYVE | IMAGE 1 | Geometric Mesh Black and White Bikini Top + Black String Bikini Bottom YANDY.COM | IMAGE 2 | Brief HANRO | IMAGE 3  LEFT PAGE | Brief HANRO | IMAGE 3 RIGHT PAGE, IMAGE 4, + BACK COVER | White Hooded Monokini YANDY.COM | Brief FRIGO |

Read more from the JUNE ISSUE

The Good Life

Apr Cover

Opening Spread

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IMG 2

IMG 3

IMG 4

Apr Back Cover

COVER + IMG 1 | Camo Pant SPENGLISH | Wearable Band WITHINGS | Everest 700 JBL | OPENING SPREAD | Short SPENGLISH | IMG 2 + BACK COVER | Underwear FRIGO REVOLUTIONWEAR | IMG 3 | Lounge Pant HANRO | IMG 4 | T-Shirt SPENGLISH | Jeans DSTLD PREMIUM DENIM | Chronograph Watch TIMEX |

We shot our cover editorial at Hanley New York, a Crescent Heights property within their Fitness Center, Resident Lounge and residence. We interviewed the property to find out more about the building.

ATHLEISURE MAG: What amenities are offered to residents at Hanley New York?

CRESCENT HEIGHTS: At Hanley, residents have access to a great selection of amenities, including the Fitness Center, designed by Jay Wright of The Wright Fit, and our meticulously designed, urban treehouse inspired Resident Lounge. A doorman building, Hanley residents also have access to a 24-hour concierge, porter, live-in super and in-residence package delivery service. Through Hanley’s resident app residents have access to multiple discounts on dry cleaning, laundry service, housekeeping, dog walking, furniture rental services, etc.  Hanley also has a parking garage, laundry facility and bike and resident storage.

AM: We shot a portion of our shoot in your Fitness Center and Resident Lounge. Who created/designed these luxury spaces?

CH: Jay Wright, fitness extraordinaire and founder and CEO of The Wright Fit, designed the fitness center at Hanley. Overlooking the courtyard, the space offers an innovative approach to health and wellness. The Fitness Center not only encompasses floor space for residents to work out with their personal trainer, but is equipped with state-of-the-art exercise equipment, including Cybex Arc Trainers, and Woodway treadmills by 4Front. The Resident Lounge was designed by Lily Z Design, an interior décor firm based in New York City whose work has been featured in publications including Elle Décor and Time Out NY. The Lounge was inspired by an urban tree house, and features reclaimed wood panels, greenery and contemporary furnishings. Once combined, the space is the perfect place for Hanley residents to relax. The study area of the Lounge includes a built-in desk, meeting table, and wall-mounted white boards, with WiFi, while the children’s play space caters to creative minds with a chalkboard wall and imaginative soft seating that resembles large boulders.

AM: Are there sustainable features in the property?  

CH: Windows are currently being replaced which will reduce noise pollution in residences and protect against drafts for more effective interior climate control. Hanley New York is also part of a steam condensation recycling program. 

AM: Is the Hanley currently being renovated and when will it be completed?

CH: Hanley has been recently updated for an effortlessly elevated 21st century lifestyle. This includes lobby, amenity spaces, and the courtyard adjacent to the lobby. The courtyard was designed by award-winning landscape architecture firm Reed-Hilderbrand, the space will allow residents to enjoy a quiet, outdoor oasis in the heart of the city.

AM: For those moving to this building, what are key points of interest that will make residents enjoy living in the neighborhood?

CH: Hanley’s elegant Upper East Side location is definitely one of the building’s best assets. Set on the corner of 66th and 3rd, Hanley residents are footsteps from iconic New York destinations, such as Central Park, and the shops on Fifth Avenue. Stylish restaurants, internationally renowned cultural institutions and gourmet markets are also a stone’s throw away! Hanley is also within several blocks of the 4, 5, 6, N, Q, and R subway lines, and in walking distance from Midtown and the Plaza District.

AM: Are there bespoke services offered to residents in this building?

CH:  Another unique feature of Hanley is the building’s digital advantages. Residents have a Hanley specific app that allows them to pay
rent, reserve amenity spaces, view the Hanley resident event calendar, track packages, and  submit work orders and communicate with management. The Hanley app also allows residents access to exclusive perks, and  resident discounts.

Read more from April Issue