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Athleisure Mag™ | Athleisure Culture

ATHLEISURE MAG™ | Athleisure Culture
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PHOTO CREDIT | Unsplash/Frank Mckenna

THE BENEFITS OF HAVING A TRANSPARENT PHOTOGRAPHY PRICING LIST

September 4, 2024

In today's digital age, consumers are becoming increasingly savvy and discerning. When choosing a professional photographer, clients want more transparency in pricing information than ever before. A transparent photography pricing list can bring numerous benefits to the photographer and their potential clients. If you’re a photographer, then you’re in the right place because this article details why having a pricing list is a must.

1. Building Trust with Clients

One of the key advantages of a transparent pricing list is that it helps build trust with clients from the very beginning. By providing precise and detailed information about the services offered and their associated costs, photographers show that they have nothing to hide. Clients appreciate this level of honesty, which fosters trust and confidence in the photographer's professionalism. You could also compare pricing with competitors by giving photography pricing examples to your potential clients.

2. Prequalifying Potential Clients

Transparent pricing allows potential clients to self-identify whether the photographer's services align with their budget and expectations. When clients know what they can expect in terms of pricing, there is no need for them to inquire or waste time if it is beyond their means. This prequalification process ensures that inquiries received are from serious prospects who are more likely to convert into paying customers.

3. Saving Time for Both Parties

By listing prices upfront, photographers save valuable time by avoiding unnecessary back-and-forth communication regarding pricing details. Instead of spending hours haggling or negotiating prices with potential clients who may not be willing or able to pay the established rates, photographers can focus on serving those who are genuinely interested and ready to make a booking.

4. Setting Realistic Client Expectations

A transparent pricing list sets realistic expectations for clients about the quality of service they will receive based on their budget constraints. By noting different packages or tiers along with their corresponding prices, photographers provide clarity regarding the scope of work included at each price point. Clients must be informed that the pay decides the quality of work.

5. Demonstrating Professionalism

A transparent photography pricing list serves as a testament to the photographer's professionalism and commitment to excellence. It shows that they have carefully considered factors such as time, expertise, and equipment costs when determining their rates. This level of transparency also indicates that the photographer values open communication and respects the client's right to make informed decisions.

6. Reducing Awkward Conversations

Without a transparent pricing list, photographers may find themselves in uncomfortable situations where clients expect prices significantly lower than what the photographer typically charges. By clearly outlining the cost of services in advance, both parties are spared from potentially awkward or embarrassing conversations about price adjustments.

7. Building Credibility and Differentiation

In a competitive industry like photography, having a transparent pricing list can help photographers establish credibility and differentiate themselves from the crowd. By openly displaying their prices alongside the value they deliver, photographers instill confidence in potential clients who are looking for reliable professionals they can trust to capture their most cherished moments.

8. Encouraging Informed Decision Making

When clients have access to a transparent pricing list, they are empowered to make informed decisions regarding which package or service best suits their needs and budget. They can assess the offerings without feeling pressured or rushed into making quick decisions, resulting in more satisfied and confident customers.

9. Facilitating Comparison and Value Assessment

A transparent pricing list allows potential clients to compare different photographers based on their rates and offerings. By displaying prices openly, photographers invite clients to assess the value they would receive in exchange for their investment. This transparency helps clients make well-informed decisions about which photographer aligns best with their budget and desired level of service.

10. Enhancing Customer Satisfaction and Referrals

When clients have clear expectations about pricing, there is less room for misunderstandings or dissatisfaction later. A transparent photography pricing list ensures that clients know exactly what they are paying for, reducing the chances of unexpected charges or hidden fees. Satisfied customers are more likely to become loyal repeat clients and also refer the photographer to their friends, family, and colleagues.

Conclusion

The benefits of having a transparent photography pricing list are numerous: building trust with clients, prequalifying potential clients, saving time for both parties, setting realistic client expectations, demonstrating professionalism, reducing awkward conversations, building credibility and differentiation, and encouraging informed decision-making. The advantages go beyond just financial considerations; they leverage transparency to foster strong relationships between photographers and their clientele.

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SHOT @ Henry Hall | PHOTOGRAPHY Paul Farkas | STYLIST Kimmie Smith | MUAH David Stella 

SHOT @ Henry Hall | PHOTOGRAPHY Paul Farkas | STYLIST Kimmie Smith | MUAH David Stella 

FOR THE LOVE OF THE STUNT | JESSIE GRAFF

September 11, 2017

Think back to your favorite movies and we guarantee that there are some action sequences. Although there are some actors that do their own stunts, most enlist a stunt person to make the scene truly look and feel as next level as possible. This month's cover girl is celebrity stuntwoman and athletic personality, Jessie Graff.

Jessie has been in a number of movies and TV shows. In addition, if you're a fan of NBC's American Ninja Warrior, then you have seen her crushing courses on this TV show as well while donning a Wonder Woman costume. We spent an afternoon with her shooting her for our
cover and this energetic woman showcased her athletic ability while also sharing anecdotes how she got into the business, where we have seen her as well as how she has honed her craft over the years.

ATHLEISURE MAG: What was your journey to becoming a stunt woman from childhood to actually selecting this career?

JESSIE GRAFF: I wanted to be a super hero, like Buffy the Vampire Slayer and Xena Warrior Princess. I loved the physical part most, but didn't know that stunts were a separate job, so I always thought I'd be an actress. After majoring in theatre in college, I learned that the actors don't usually get to do their own stunts, so I immediately researched everything I could about stunt people. I read every article I could find, studied the stunt player’s directory, and found
out where stunt people trained. Then I got photos, made a demo reel, moved to LA, and signed up at every gym in where I could find stunt people. Then I copied everything they did, learned everything I could, and eventually, earned my place in the community.

AM: What type of training does one engage in order to become a stunt woman?

JG: Fights, falls/wipeouts, weapons, parkour, gymnastics, rock climbing, every style of martial arts, wire work, rigging, trampolines, bicycles, air rams, Russian swing, high falls, scuba, sky diving, cars, motorcycles, fire burns... There's so much to learn!

AM: Obviously, you're in great shape, what workouts do you suggest for great abs, glutes and arms?

JG: I organize all of my workouts into a 3 day cycle of push day, pull day, and leg day. It allows me to push each muscle group to the limit, and give it 2 days to recover, while I'm training the other 2 main muscle groups.

I suggest FORGETTING about how you want your body to look, and choosing workouts based on what you want to be able to do, and how you want to feel. If you want great arms, get hooked on rock climbing, gymnastics, or calisthenics. Set goals like climbing at a certain difficulty level or learning to do a kip on bars. Then do all the drills, progressions, and strength training to get those skills, and make a new goal 1 level higher. Want great glutes? Work on, bounding agility obstacles, improving your vertical jump, or learning parkour. When you get passionate about a hobby that requires those muscles, every workout is more inspiring, and there is no end. If you want an 8-pack, and you get there, how do you stay motivated to work out and eat healthy? How do you maintain it? But if you succeed in your goal of 10 pull ups, great! New goal: get 12, or 15 or 20.

AM: What are your go to foods between your travels, working out etc?

JG: I always carry B-up protein bars and roasted seaweed with me, because fruit/carbs are easy to find, but protein and vegetables are harder to grab on the go. Basic structure of any meal is 1-2 servings protein, colorful vegetables, 1 serving of carbs or fruit, all on top of a huge pile of dark leafy greens.

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AM: What's on your playlist when you're in the gym?

JG: Jessie Graff's Wonder Woman Playlist on DC Comics and "Try Everything" from Zootopia.

AM: What movies have we seen your work in?

JG: Look for me with purple hair in Future Man on Hulu, and Bright on Netflix. Other projects are Wonder Woman, Supergirl, Transformers, The Dark Knight, Marvel's Agents of Shield, G.I. Joe, Die Hard...

AM: What is the process like in terms of casting when you are going into being a stunt person in a film?

JG: If there are lines, we go to auditions as actors. We send demo reels or they are submitted by the stunt coordinator, so that they know we are qualified to do the stunt required for the role. We are given lines anywhere from the day before to at the audition, read for camera,
maybe have a call back, and are booked for the acting role. The auditions to be the main stunt double on a big action movie are the most fun. It's often a whole group of us in a gym, learning
fight choreography, and showing off kicks, flips, weapons, and any other applicable skills for a couple of hours.

AM: How do you prepare for the roles that you participate in?

JG: I rarely get more than a week's notice for a job or big audition usually 1-2 days. I have to guess which skills are most likely to come up, and prepare for EVERYTHING, so that no matter what comes up, I can be prepared (hopefully). Training constantly in so many different disciplines, improves my ability to learn brand new movements faster, so that even if something totally new comes up, I can adapt.

AM: What is the thinking behind wearing the Wonder Woman costume during your American Ninja Warrior run?

JG: My first year, I dressed as a chicken to advertise my short film 'Epic Chick Fight,' but a parent messaged me on Twitter about her 6-year-old daughter, who had never been very physically active. After watching me, she said 'I like her. I like her outfit' then promptly dressed her Barbie like me, and went outside to climb the jungle gym with her. It made me realize how much impact my clothing choices could have on kids. Now, I choose outfits that seem most likely to inspire kids to be healthy and strong.

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AM: When you're not training, what is your personal style when you're out and about versus when you're in the gym?

JG: My personal style is pretty much Under Armour shorts and sports bras, or maybe a tennis skort to shake things up. The world is my gym, so I dress for workouts at all times.

When I'm at work, I wear whatever the costume department puts me in. For super fancy red carpet type events, I require that the mid-section be fitted, and stretchy, with a full circle skirt that allows for full range of motion. I always wear shorts under my skirt, so that I can flip and kick without wardrobe malfunctions. Other than that, I don't understand why I would ever wear anything other than workout clothes or swim suits.

AM: We love your videos on Instagram with your pup and your pig, it's a great way to show your physique and to get to know your personality, how long does it take to do them?

JG: It takes about 30 seconds to toss spinach around the floor, to keep @SammoHog occupied and in frame, and 20 seconds to 5 minutes to shoot the video...well... up to 1 min for Instagram,
but Facebook videos allow for longer workout clips. It rarely takes more than one take. Unless it's a compilation of multiple attempts. Those may take 30 min or so of trying and failing 20 times before I succeed, and another 5 minutes to edit.

AM: Are there any charities or philanthropy that you are a part of that you would like to share?

JG: I really want to do more to help educate people of all ages about healthy eating and exercise habits, and how to make them feel fun and effortless. I currently do that by sharing my own tips, tricks, and experience on social media, but would love suggestions on specific charities that deal with those topics.

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AM: What advice would you give to a girl that is looking to get into the world of stunts?

JG: Don't pursue stunts unless you REALLY love it. You will get beaten up. You'll be cold and wet, falling down concrete stairs at 3am, or sweating in a full leather suit on an overheating motorcycle, on a 110 degree day in the desert. They will constantly throw crazy and unusual
challenges at you, and you'll have to think on your toes, to figure it out on the spot.

If working out 5-8 hours/day, and fighting to achieve seemingly impossible feats sounds like a dream job, do it. Work your butt off. Learn everything. Be smart. Be humble. Listen. Pay attention, and be helpful. If you are talented, work really hard, and have a great attitude, you will have an amazing career, a lifetime of adventure, and become friends with some of the most incredible people on the planet.

We get to be the unknown heroes of the film industry.

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Our photoshoot with Jessie Graff took place at Henry Hall in NYC's Hudson Yards. We took a moment to find out more about the interesting concept of this residential property that also makes you feel like you live in a hotel as well.

ATHLEISURE MAG: What are the amenities offered at Henry Hall?

HENRY HALL: Henry Hall features a unique amenities package focused on the building’s club and lounge areas and elite food and beverage offerings. As part of its innovative programming,
Henry Hall will debut Delicious Hospitality’s new restaurant, dubbed Legacy Records. The restaurant, bar and lounges will be spread over the building's first and second floors.

In addition to the restaurant and second floor lounge, Henry Hall residents will have access to an array of sought-after amenities, including a “jam room,” resident’s club room, private dining rooms and wine room, roof-deck, state-of-the art training center as well as exclusive access to Henry Hall Concierge for 24-hour service.

Henry Hall will also provide residents with Echo Dots connected to Amazon Alexa. The posh rental has equipped each of the 225 residences with an Echo Dot and created an Alexa skill tailored specifically for Henry Hall residents. Building Link, the leading online residential
management system, has developed a custom skill that gives Alexa the ability to answer numerous requests that pertain specifically to residents. Voice commands that residents can make include the following: “Alexa, ask Henry Hall if I have any packages”; “Alexa, ask Henry
Hall if there are any events in the building today”; and “Alexa, ask Henry Hall when the gym will be open.”

AM: What is the concept behind the design of the building?

HH: Developed by Imperial Companies, on behalf of the joint venture partnership with Shorenstein, and with interior design by the renowned Ken Fulk, Henry Hall is Hudson Yard’s newest destination rental. In contrast to the glass towers dominating the Hudson Yards neighborhood, Henry Hall gives a thoughtful nod to ‘Old New York’ with its brick and steel
façade. The 33-story building includes 225 studio to two-bedroom units with prices starting at $3,350.

Henry Hall is a new wave residential experience inspired by boutique hotel culture. Eric Birnbaum, Co-founder of Imperial Companies, and the vision behind Henry Hall, says his imagination was sparked by stays at The Bowery Hotel and The Battery SF, among other properties. “At Henry Hall, we take design and programming cues from boutique hotels. I fell in love with the idiosyncratic charm of their lobbies - the design elements, the way people move through them,” Birnbaum says.

Henry Hall creates social programming for like minded people, communal spaces to relax and recharge, exquisite meals & beverage, all with grand décor and a rooftop view.

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AM: There is a distinct boutique hotel vibe to this residence - why is that and what offerings does the property provide to those who are not residents?

HH: Henry Hall will offer a residential option that merges New York’s nightlife and boutique hotel experience with luxury residential living. The residences were outfitted as a modern take on traditional grand hotels and in keeping with that theme the private lounges, jam room, rooftop deck, gym—were all created to extend the holistic experience of a boutique hotel. Launch programming features a summer music series, “Tuesdays at Henry Hall,” which
welcomes residents and friends to enjoy a rotating cast of notable and socially influential DJs.

AM: Within the space that was included within our photoshoot, who decorated it?

HH: Ken Fulk, who has been dubbed “Silicon Valley’s creative disruptor,” and whose credits include The Battery SF among other high-profile residential and hospitality projects, worked with Eric Birnbaum to design the resident experience throughout all aspects of Henry Hall, from the eclectic lobby to the elegant lounges to the custom finishes in each residence.

Design elements in Henry Hall's grand lobby include a floor made of three different types of marble set in a herringbone pattern; a 10-foot-diameter custom brass chandelier retrofitted
with 24 cut-crystal globes from the 1930s; hand-scraped teak wall paneling with brass accents; a salon-style installation of vintage oil paintings and frame photography; tribal rugs; and antique furnishings.

AM: What are other selling points in this building?

HH: Henry Hall is truly a first of its kind: a destination and a community similar to a boutique luxury hotel or a members’ only club.

The residences include finishes such as ash hardwood flooring throughout and oversized windows that flood the residences with natural sunlight and provide sweeping city views. Gourmet kitchens are equipped with stark white quartz countertops and backsplashes,
premium brass fixtures by Waterworks and stainless steel appliances by Bosch and KitchenAid. Custom hexagonal tiles line the bathroom floor and are accompanied by a medicine cabinet with integrated vanity lighting and polished nickel fittings. Each unit is equipped with a Bosch washer/dryer.

"Every space, however unique, public or private, is considered an essential part of the Henry Hall story. They become a defining element of the residential experience,” said Eric Birnbaum,
Co-Founder and Partner at Imperial Companies. "So many people would love to live in their favorite hotel or have the City’s newest restaurant be just downstairs - Henry Hall makes that a reality.”

For more information about Henry Hall, please visit www.henryhallnyc.com.

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AM: For those that are residents, what are the neighborhood selling points?

HH: Located at 515 West 38th Street, the site of the former Legacy Recording Studio, Henry Hall is at the epicenter of Hudson Yards and is redefining luxury for a new generation of New
Yorkers. Hudson Yard’s close proximity to the major transportation hubs of the recently completed 7 train extension, Penn Station and the Port Authority Bus Terminal provide an array of convenient transportation options. Henry Hall is in close proximity to the city’s finest shopping, dining, entertainment and cultural venues and is surrounded by Chelsea and The Meatpacking District to the south and the Hudson River to the west.

AM: Is there anything that we should know about the Hudson Yard area?

HH: Hudson Yards is just north of the Meatpacking District and Chelsea, adjacent to Hell’s Kitchen, stretching along the High Line and the river, and close to Midtown; an electric atmosphere in which you can work, play and live. A convergence of parks, public space, haute
cuisine, shopping, easy access to transportation and stunning views of the river and cityscape make it easy to see why the neighborhood is booming.

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Read more from the Aug issue and see For the Love of the Stunt | Jessie Graff in mag.

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In Athletes, Aug 2017, Celebrity, David Stella Hair, David Stella MUA, Fashion, Fashion Editorial, Fitness, Kimmie Smith, Lifestyle, Magazine, Photoshoot, Paul Farkas, Pop Culture, Real Estate, Real Estate NYC, Sports, Style, TV Show, Womens Tags Henry Hall, Photography, Paul Farkas, Stylist, Kimmie Smith, MUAH, David Stella, Jessie Graff, stunt, stunt woman, stunt person, stuntwoman, celebrity, cover girl, Wonder Woman, NBC, American Ninja Warrior, costume, super hero, Buffy the Vampire Slayer, Xenia Warrior Princess, theater, fights, falls, martial arts, abs, glutes, arms, fitness, protein bars, B-up, leafy greens, DC Comics, Zootopia, film, Marvels Agents of Shield, G.I. Joe, De Hard, Supergirl, Netflix, Hulu, Future Man, stunt coordinator, call back, Barbie, costumetraining, Epic Chick Fight, @SammoHog, Under Armour, Facebook, gym, Hudson Yards, Delicious Hospitality, Echo Dots, Amazon, Amazon Alexa, Bowery Hotel
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SHOT AT DOGPOUND | PHOTOGRAPHY Paul Farkas | STYLIST Kimmie Smith | MUAH David Stella |

SHOT AT DOGPOUND | PHOTOGRAPHY Paul Farkas | STYLIST Kimmie Smith | MUAH David Stella |

I WANT YOUR HEART

January 31, 2017
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Our cover shoot took place at DOGPOUND, NYC's hottest new gym. This boxing haven brings celebrities, Victoria's Secret Angels, models, athletes, and those that are truly enthusiastic about perfecting their look. DOGPOUND has become the prime location where this all comes together through their focus on training members through personalization of their individual goals.

After spending the afternoon shooting here for our anniversary issue, we had some questions for this temple of fitness. What started from a group of workout buddies, has grown into DOGPOUND founded by Kirk Myers.

ATHLEISURE MAG: Can you tell us how DOGPOUND came to be before coming to your present location in Tribeca? 

KIRK MYERS: DOGPOUND was originally called Kirk Fitness. I was working as a personal trainer, but my business started growing really rapidly. It was then I met Breylis Pena, who wanted to become a trainer, and we formed a group in the morning made up of clients who wanted to workout but didn't have a lot of time during the day. We started calling ourselves DOGPOUND. At the time we were renting space out of multiple gyms, but it wasn't long before we outgrew the spaces--even getting kicked out. So, we decided to build our own. 

AM: What is DOGPOUND and what is the meaning behind the name? 

KM: Some of our clients started bringing their dogs to the workouts. 

AM: What is your background and what led you to create this studio? 

KM: I was a chunky kid, but my health took a pretty big downturn when I suffered from heart failure. I knew I would need to make some pretty serious changes. I started working out, I started to see the results, they wanted to work out with me. My training business started to grow. I started at 23, and I've always been an independent trainer. I realized that in order to be the top trainers in the world, we needed our own home base. 

AM: It's clear that beyond being a studio and a method, that it is a culture - what about it has made it a destination for models, celebrities, etc as a place to get the physique that your members want? 

KM: I think there's a couple reasons why. It's because we are so passionate about what we do, and people see that and recognize it. That type of energy is infectious. We are in an up and coming neighborhood, we want our clients to feel safe and comfortable in the space and we are results oriented. We've created a community, so most of the celebrities and models who workout here, their friends workout here too. 

AM: On the same note, how do you select trainers that you onboard to the DOGPOUND family? 

KM: We hire passionate and positive trainers. That's our number one and number two. Our roster of trainers is pretty diverse. It is not really about what you've accomplished, but where you want to go. You really want to be a trainer, you really want to help people? That's the kind of trainer we want. We can develop the trainers and give them the education they need. We have our entire boxing program. No one ever boxed before the program, but we brought someone in who was a world class boxer and he taught us how to box and now we have a boxing program. You have to want to learn. Some of our top trainers weren't trainers when they started. We look for trainers who want to constantly seek improvement. Just like our clients come here to be a better version of themselves.

AM: We like that those who are members of your gym have the ability to be trained by a number of your trainers, what was the thought process behind that and how do you feel that that is beneficial to them? 

KM: Because it’s always been my own business, I've had long term clients. The issue is that they can get bored working out with only one person. Not only do the clients get bored, but the trainer gets bored. When you have a team, you can offer strengths that you don't have personally in your service. It creates variety. Just today, I had a client who likes boxing, but I don't box, so I had him warm up with some boxing techniques with another trainer. Another client has a knee bothering him so I had a trainer that has more physical therapy background work with him. Workouts don't get stale. And, simply for a time standpoint, it allows for clients to make sure they can fit their workout in. If a client want's to workout but their only availabilty is at ten, but I'm booked at ten, they can work out with someone who has an opening at that time. Here you can always get into workout with somebody. 

AM: Besides the location at Tribeca, are you planning additional locations? 

KM: Yes. 

AM: Do you sell apparel that is branded with DOGPOUND or other brands? 

KM: As of right now, you can't really get apparel unless you come directly to the location. It's available only at the gym. 

AM: What types of workouts are offered at DOGPOUND? 

KM: Boxing, HIIT, Strength Training

AM: How important is offering nutrition as a service? 

KM: It's extremely important. I think nutrition is 70% of your fitness goal. 

AM: Clearly, you're a busy man, when you're not working, what can we find you doing on your "off time"?  

KM: Relaxing and snuggling with my Pooh Bear. Oh, and watching the Raiders. 

AM: When did you introduce the Machine Gun? 

KM: Four years ago. 

AM: What does the studio look like? Any signature decor? 

KM: It was designed by Fabien Baron. Black, white, and concrete. Very sleek look. 

AM: I know you have a varied clientele but could you generalize a bit and give me a brief description of the folks who go there? 

KM: There are finance guys and girls, artists, athletes, celebrities, models and a lot of people who just want to get results. 

AM: Can you be more specific about how the various disciplines are combined? Are you going from holding a yoga pose straight into a resistance exercise straight into a jump squat? 

KM: Just want to paint a clearer picture of the progression of the class.  The only class we offer is boxing, but we always start a one on one session with a dynamic warmup, but the workout is specific to each person's goals. All of our one on one programs are individualized. If you are a dancer, there will be more flexibility, toning and core work, but if you are looking to join the 1000lb club, there is going to be more strength training and heavy lifting.

Read more from the Jan issue.

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FINDING THE THROUGH LINE WITH JAMIE GRAY HYDER
Mar 22, 2020
Mar 22, 2020
In Beauty, Fashion, Fashion Editorial, Fitness, Jan 2017, Lifestyle, Magazine, Mindfulness, Photoshoot, Pop Culture, Sports, Style, Wellness, Womens, Paul Farkas Tags Model, MSA Model, Paul Farkas, David Stella, Kimmie Smith, Photography, Stylist, DOGPOUND, Kirby Myers, boxing, fitness, athletes, Victoria's Secret Model, Victoria's Secret Angels, Cover shoot
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SHOT IN GUATEMALA | PHOTOGRAPHY Becky Yee |

SHOT IN GUATEMALA | PHOTOGRAPHY Becky Yee |

LA BIENVENIDA A GUATEMALA

January 3, 2017

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In #Athspo, Dec 2016, Lifestyle, Magazine, Photoshoot, Travel, Wellness Tags La Bienvenida A Guatemala, Guatemala, style, travel, Becky Yee, Photography, trave;, photography, Travel Editorial
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| PHOTOGRAPHY Becky Yee | STYLIST Nikki Ewanouski | MUAH Tamara Takacs | MODEL Taylor P/NEXT MIAMI |

| PHOTOGRAPHY Becky Yee | STYLIST Nikki Ewanouski | MUAH Tamara Takacs | MODEL Taylor P/NEXT MIAMI |

INDIAN SUMMER

November 11, 2016
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In #AthTribe, Fashion, Fashion Editorial, Lifestyle, Magazine, Pop Culture, Travel, Oct 2016 Tags Miami Beach, Swim, Bikini, Photography, Becky Yee, Resort, Beach
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SHOT AT  Aalto57 | PHOTOGRAPHY Arman Thanvir | STYLIST Kimmie Smith | MUAH Angel Morales | MODEL Cynthia/MAJOR MODEL |  

SHOT AT  Aalto57 | PHOTOGRAPHY Arman Thanvir | STYLIST Kimmie Smith | MUAH Angel Morales | MODEL Cynthia/MAJOR MODEL |  

WORK IT

October 12, 2016
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Our fall style shoot took place at Aalto57 located on the UES. We had to find out what sets these units a part from others.

ATHLEISURE MAG: What is the meaning behind Aalto57? 

AALTO57: The boutique rental building’s name—Manhattan’s prestigious 57th Street—its elegant design. Inspired by Alvar Aalto’s iconic vase, the tower’s sculptural architecture reflects classic concepts of design both inside and out. The curved silhouette is made from Italian glass and gives the 65-story tower a sculptural silhouette from every vantage point, and of course its location

AM: Tell us about the model unit's interiors

A57: (The 2-bed, 2-bath C line model unit) The unit was decorated by Eduardo Rodriguez, the principal of DSGNR, LLC. A Venezuelan native, Eduardo is a former Fashion Designer turned Interior Designer who has designed for television shows and commercials. His modern design style is minimalist with clean lines, bringing in color through furniture, accessories, paint and fabrics to reflect the owner's lifestyle and individuality.

AM: Tell us about the open floor plans in your units? 

A57: The 169 studio, one-, two- and three-bedroom residences redefine luxury rentals with quality, condo-like finishes and high-end appliances. The spacious, open floorplans are complimented by 9-foot ceilings and curved-glass walls designed to flood the residences with natural sunlight. Residences on the ninth floor have private terraces, while a selection of additional units offer private balconies.

AM: Who are the creators/development team behind this property and when did it open? 

A57: World Wide Group and Rose Associates are the renowned New York real estate developers behind the Skidmore, Owings & Merrill  (SOM)-designed glass tower which opened its doors in August 2016.

AM: What amenities are offered? 

A57: Aalto57 sets itself apart from other rentals, and even many condos, due to the second-to-none elite services are offered at the building. It is one of the few rental buildings that will grant residents with exclusive access to the premier concierge and lifestyle management company Luxury Attaché. Residents will have their own onsite Attaché charged with providing them with customized and unprecedented experiences, such as move-in/out coordination, travel, event planning and gifting, and access to trusted child and pet care services. Additional building amenities include exclusive access to a landscaped terrace designed by Mathews Nielson Landscape Architects with a fire pit on the seventh floor, as well as a fitness center, resident’s lounge, business center and conference room, field house with a basketball court, kids playroom, Bosch washer dryers in every apartment, access to Spot 57 for pet care, bike room with a DIY tune-up station, onsite residential manager and a 24-hour doorman. 

AM: What is behind the design of the lobby? 

A57: An atmosphere of calm, comfort and style envelopes you from the moment you step into the SOM-designed lobby. One of the many stand-out elements in the lobby is a wall that is comprised of five glass panes with a banding of mirrors and frosted glass, which creates an abstract moment. The lobby also features a skylight that offers views straight up to the top of the building. 

AM: What are elements of note in the neighborhood that residents will enjoy from a culinary as well as a fitness perspective? 

A57: Aalto57 is located in Manhattan’s most elite Midtown neighborhood: Sutton Place. The area is a true dining mecca with opulent offerings such as Mr Chow, Betony and Le Cirque. The building is within walking distance to Central Park and the East River, popular fitness options such as Soul Cycle (located directly across the street) and Equinox, worldclass shopping destinations including Barneys New York and Bloomingdale's, and famous cultural institutions like MoMA and The Met. Residents can also enjoy the convenience of having a Whole Foods right next door!

In Fashion, Fashion Editorial, Fitness, Lifestyle, Magazine, Oct 2016, Photoshoot, Style, Womens, Real Estate, Real Estate NYC Tags Amran Thanvir, KImmie Smith, Angel Morales, Cynthia, Major Model, Stylist, MUAH, Photography
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SHOT AT El Barrio Artspace | PHOTOGRAPHY Fernando Sippel | STYLIST Kimmie Smith | MUA Angel Morales | HAIR Selda Cortes | MODEL Viktoria Avramchuck/MAJOR MODEL |

WALK ON THE WILD SIDE

May 30, 2016
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OPENING SPREAD | Mesh One Piece Swimsuit YANDY.COM | High Waisted Skirt WOW COUTURE | Earrings and Cubed Pendant Necklace E SHAW JEWELS | Gold Bracelet SEQUIN JEWELRY | IMG 1 LEFT | One Piece Mesh Cut Out YANDY.COM | Shine 2 MISFIT | Earrings and Amethyst Necklace E SHAW JEWELS | IMG 1 RIGHT | Zipped Dress WOW COUTURE | Layered Necklace and Earrings SEQUIN JEWELRY | IMG 2 LEFT Colorblock Swimsuit YANDY.COM | Seashell Necklace E SHAW JEWELS | IMG 2 RIGHT | One Piece Swimsuit YANDY.COM | Earrings and Necklace E SHAW JEWELS | IMG 3 LEFT | Banded Crop Top WOW COUTURE | White Short AMENPAPA | Statement Necklace and Stacked Bracelet SEQUIN JEWELRY | IMG 3 RIGHT | CUT OUT BODY SUIT WOW COUTURE | Raincoat HELLY HANSEN | Shine 2 MISFIT |

Read more from the May Issue

In #Athspo, Fashion, Fashion Editorial, Magazine, May 2016, Photoshoot, Womens, AM Tags Yandy.com, Helly Hansen, Amenpapa, Sequin Jewelry, E Shaw Jewels, El Barrio Studios, model, swimsuit, photoshoot, May Issue, Editorial, Photography, MUA, Hair, Stylist, Model, Angel Morales, Kimmie Smith, Fernando Sippel, Viktoria Avramchuk
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KEY ART COURTESY | Netflix

BINGELY STREAMING

May 7, 2016

UNBREAKABLE KIMMY SCHMIDT!
Netflix

With Emmy Nominations under its belt from the first season and created by comedic genious, Tina Fey - who isn't up for another season? The girl who was rescued from a doomsday cult in Indiana and heads to NYC is ready for more zany times with her friends on April 15th on Netflix!

We're ready for more Kimmy-isms, more Dong, bunker life, meeting her estranged mother, celebrity guest appearances and Tina Fey in front of the camera! If any of this doesn't ring a bell then you need to get your binge on from season 1 so that you're ready for proper Bingely activity for this season!

KEY ART COURTESY | M2M

BILL CUNNINGHAM NEW YORK
M2M

M2M a fashion focused streaming platform created by WME/IMG and contains a number of films and series focused on style. This film presents one of NYC's most important fashion photographer. He can be seen in action on Sundays in front of Bergdorf Goodman, NYFW and a number of red carpets.

KEY ART COURTESY |Tone It Up

TONE IT UP
Fit Fusion

The Tone it Up duo, Karena and Katrina focus on burning fat and smashing calories within One Day Fat Blast which is available on the Netflix for fitness, Fit Fusion. Enjoy two workouts whenever you're ready to work out and get ready for a summer ready body!

In addition to this fitness team, there are a number of faces in studio fitness that you will remember on this streaming network run by none other then health guru, Jillian Michaels.

 

In #Athspo, Apr 2016, Magazine, Bingely Streaming, Streaming, Netflix, M2M, Fit Fusion, AM Tags Unbreakable Kimmy Schmidt, Netflix, Fit Fusion, M2M, Bingely Streaming, Tone it Up, Bill Cunningham, Photography, Fitness trainers
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