Home means more then just a place where we live, it’s also the center of how we go about living our lives. In Inside Versace Home, the brand takes us into the lives of a family who works out, relaxes, takes on hobbies and communes with one another. We’re privy to a number of pieces from the apparel, accessory and home collection as well as the iconic print.
Read the latest issue of Athleisure Mag.
For Versace’s SS21 show, we are taken on a journey to Versacepolis where Medusa was at one time, one of the most beautiful women in Athens. Athena saw her beauty and in a rage, scolded and banished her to her current home of Versacepolis. This utopian space was created and is inhabited by stong and confident women and men who are known for their courage and strength. The show takes place underwater and explores the ocean floor and the fantasy of fun pieces that take you from day to night are presented. The show reflects nature, athleticism, seduction and fantasy against a backdrop of dreamy, positive, optimistic and vibrant hues.
Read the latest issue of Athleisure Mag.
Read the Feb Issue #62 of Athleisure Mag and see Style Files: FW21 in mag.
Read more from the June Issue of Athleisure Mag and see The Eight Best in mag.
PHOTO COURTESY | CoolTan
One of the most annoying things about wearing swimwear is that it can really mess up your tan. We all want to avoid embarrassing tanlines, but sometimes it’s not possible to bare all in order to get that all-over tan. So when we heard about CoolTan® , a company that created tan through swimwear and shirts which let you get a natural, all-over tan without having to deal with messy lotions or damaging tanning beds, we were absolutely blown away!
CoolTan shirts and swimwear harness the power of the sun to get you the best overall tan while wearing a cooling and comfortable swimsuit or shirt. The secret is Microsol®, a unique lightweight, high quality, and attractive fabric which allows sunlight through your shirt and swimsuit like a medium level sunscreen. This eliminates the need for messy sprays and lotions and allows you to get an even, overall tan while going about your day- whether you’re at the beach, boating, on vacation, or even just relaxing in your backyard. You’ll get a tan about as fast as you would with a medium SPF sunscreen, but without that sticky residue that we all know about too well.
The best part is that CoolTan makes a variety of tan-through products including: polos, henleys, men’s racers and shorts, women’s one-piece and two-piece suits, and t-shirts and tanks. Plus, Cooltan items are fully machine washable and fast-drying, plus are resistant against chlorine and salt water.
CoolTan tan through shirts and swimwear finally eliminate those dreaded tanlines and allow you to look stylish and keep cool all summer long.
Finding your signature look can be as easy as wearing bespoke items that are tailored to you as well as your needs! We chatted with lifestyle designer, Matteo Perrin whose passion for fashion has been seen on apparel and accessories that have been worn by celebrities, socialites and more. We found out how he got into the business, why he designs and how he channels his passions.
ATHLEISURE MAG: Tell us when you realized that you were interested in being in the fashion industry, your fashion background and when/why you began designing your line.
MATTEO PERRIN: As a teenager living in a small town outside Verona I went through many style transformations, some of which I am still proud of and some not so much. But I am not afraid to explore. I was about 14 when I realized that I really enjoyed creating things to wear. I had lots of inspiration from my grandmother and our dear family friend, a tailor in Rome who inspired me to create beautiful creations. I played around thinking I was not good enough to create my own line for a few years, until a tilting point in my life where I had to go one way or the other. I am grateful I chose my passion.
AM: In a world of fast fashion and mass production, bespoke design and personalization is such a coveted element to add into your look. Why is this something that you have embraced?
MP: I grew up around the artisan’s world with my great grandfather who only owned a few incredible pieces since, at that time, you owned a small wardrobe but it was all bespoke. My
grandmother was also the same, quality above quantity. So I experienced the difference between fast fashion and bespoke designs. I chose the latter as it is more fitting to my style of life and personality. I love how special it is to create something that embodies the person and their personality fully and makes them feel and look as they should.
AM: What is your work influenced by and what is the process like when you are creating unique pieces for your clients?
MP: Every single piece and every single situation is different. I design creations that are meant to make the person glow, so of course each person is a big influence in what I do. The process
is quite special; it's like a wine tasting, takes time, passion, and by the end you have a full understanding of the person in front of you, so the magic can happen.
Of course, same as wine, I choose the people I work with carefully. If I don’t feel the vibe is right and that they ultimately understand and can appreciate what I can create, then no matter
who they are, I don’t work with them.
AM: We know you have dressed John Travolta for years; however, who else has your work been on that we would know?
MP: Privacy of my work and design is key for me. But I’d like to invite you to stay tuned – there are gonna be big surprises coming.
AM: In addition to menswear, do you also design pieces for women?
MP: Yes of course, I consider myself a lifestyle designer. I design lots of pieces for women. Pretty much anything that can complement a person’s lifestyle, from clothing, shoes, jewelry, accessories, luggage, blankets purses, etc.
AM: In addition to apparel, we know that you have designed accessories as well. What is the power of an accessory on a look?
MP: A great accessory can be used as the main piece of a look or as a compliment to an even more outstanding piece of clothing, depending on the type of effect you want to create.
AM: In addition to outfitting people, you have also brought your luxury brand to cars, yachts, and private jets. Can we expect to see you collaborating with hotels or other areas that are in need of your signature luxury?
MP: I love creating, so I am very open to new areas where I can add my signature and contribute to making this world a little more beautiful and enjoyable for people.
AM: When you are not designing, how do you take time for yourself and what would we find you doing?
MP: Well, in some way I am always designing, but I spend most my free time with my family. I have two children and a wonderful wife. So spending time with them and my close circle of friends brings me lots of joy.
AM: Who have you yet to work with that is on your list to in the future?
MP: Michael Jordan, David Beckham, Tom Cruise, Angelina Jolie, Elon Musk, to name a few.
PHOTOS COURTESY | MATTEO PERRIN
Read more form the Feb Issue and see Bespoke by Design in mag.
Whether it's via Instagram or candid shots in your favorite weeklies, you have seen athletes, celebs, their children, entertainers and more rocking backpacks that are designed at another level (bold graphics, wings, fun fabrications)! From backpacks, accessories, and apparel - this pop art is a coveted favorite that has become a collectible by those in the know. Known as Sprayground, its founder and designer, David Ben David aka DBD, has taken his love for traveling, surfing and skating to build his empire on bags that allow you to keep it moving! With a background that also embraces the street art scene - he continues to challenge himself with new designs that have added to the cult phenomenon of the brand!
As we transition into Spring, designers are already seasons ahead in terms of design, shooting project and being inspired. We took some time to chat with DBD to find out more about the brand, celebrities who have embraced his collections, his collaborations and more.
ATHLEISURE MAG: Tell us about your background and how you came up with Sprayground?
DAVID BEN DAVID: I love to travel with bags, from surfing to skating when I was a little kid, I always had bags. But I always had a black bag, so boring and generic, right? So then the idea came to me: let’s spice up this category. There was an opportunity there. I just created one bag, the Hello My Name Is bag, because I was from the whole street art scene, where that sticker is very iconic in my world. So I put it on a bag and it sold out very quickly. I was freaking out, because I was, like, am I going to be a one-hit wonder? I had to challenge myself. So I came up with the Money Stacks bag, [which] was better than the Hello My Name Is bag and everyone–every celebrity, athlete, musician–wore that bag. And ever since then we’re getting a lot of traction. We are now sold in over 80 countries.
AM: What is the Sprayground aesthetic/lifestyle?
DBD: The Sprayground aesthetic/lifestyle can be categorized as being one of ambition and drive. It's comprised of luxury and the jet setter life, always on the move, all the while maintaining a certain level of style that can only be achieved through our unique designs and silhouettes.
AM: Why do you think a number of celebrities and entertainers are drawn to this brand?
DBD: Artistic, different, they appreciate the edgy designs and lifestyle. Bold, you feel empowered when you put on Sprayground.
AM: Who is the Sprayground guy and girl?
DBD: Sprayground's demographic is so vast as we have kids from ages 12-16 to adults and celebrities like Chris Brown, Odell Beckham Jr and Spike Lee wearing our bags.
I would say our core demo is 17-30, currently skewed male, however; our female demographic is expanding drastically, especially since we launched a female oriented capsule for our 2016 Back to School Collection in early June and will continue to launch female oriented capsules called “The Duchess” collection.
Sprayground’s guy and girl is alternative, edgy, collective, fun and fashionable.
AM: In addition to your core line, you have a number of collaborations or special collections - what have been some of your favorites and what should we keep an eye for out this Spring and Summer?
DBD: Spongebob was a cool story. The actual creator of Spongebob approved the designs himself, which they never approve anything. We have a Simpsons collaboration launching that the creator of Simspons approved those designs as well. Keep an eye out for more exciting collaborations coming this Back to School season!
AM: What are your personal favorites in your lines?
DBD: Each bag I create is like a new baby... I love them all.. I created them.
AM: Who would you love to see wearing Sprayground that has yet to rock it?
DBD: Happy seeing “people," all people are celebrities under God’s eyes.
AM: Where do you find inspiration when you are thinking of the next season or campaign?
DBD: Living in this creative and vibrant city, New York. Also, traveling. In each season, every piece tells a different story. Our collections play and have multiple different themes. Every campaign has energy and color. We cater to everyone.
AM: In your personal time, where can we find you brunching, going to happy hour and working out?
DBD: 4 thinks I like: Family, Traveling, G-d and creating.
AM: When you're not designing where or what can we find you doing?
DBD: I'm always in a state of creating...building a brand is like fighting a battle..the second u stop, the next brand can advance.. it's about always being new, innovative and building and motivating a team around you.
| PHOTOS COURTESY Sprayground | Odell Beckham Jr; NFL Giants | Young Thug; Rapper | Ruby Rose; DJ, Actress, Model, Recording Actress, TV Presenter, Former MTV VJ | Chris Brown |
Read more from the Feb Issue and see Statement Bound, A Conversation with Sprayground's David Ben David in mag.
And just like that NYFW FW17 is over but of course, this week we'll share a number of our favorite shows from this past season. Although LACOSTE will be showing in Paris starting with their SS18 collections they shared their FW17 line here in NYC. A number of men's and women's looks in earthy tones with a sci-fi flair and plaid a la 90's Kurt Cobain's Nirvana.
PHOTOS COURTESY Umberto Fratini / indigital.tv
BERENIK moved it's way into NYFW FW17 with its presentation last night at Pier59 Studios. on the first night of the season. The brand is known for its contemporary style which includes prominent visual aesthetic as well as its simplicity. Designed by Veronika Brusa, the line is comfortable, functional, and sporty femininity. The presentation showcased faux fur lined coats, short and long jumpsuits, bodysuits, pants, sweaters, leggings and unisex pieces. Attendees saw the functionality and veratility of the line with 50 movement and performance artists who moved throughout the venue to live music from Swiss based electronic performer BIT-TURNER.
PHOTOGRAPHY BY PAUL FARKAS
Earlier this month, Athleisure Mag presented its first event during NYFW with ATHLEISURE HOUSE, a fitness, fashion and branded showcase event. We showcased: HOM, a mens underwear and activewear line (this show was paired shoes by Sand by Saya as well as Pikolinos), Maaji Swimwear, a vibrant swim line (paired with feather accessories by SoundChick Accessories, gold jewelry from Kemi Designs, shoes by Sand and Saya as well as Yosi Samra), and pool floats by Big Mouth Inc), and Noli Yoga, a NYC based activewear line (with accessories from Misfit, Apple Watch, Yosi Samra, and Sand by Saya) which took place in a private luxury residential property, 535 W 43rd St, in Hell's Kitchen.
Our event was supported by a number of partners including: TRULY Spiked Sparkling Water, JUST WATER, Maple Water, Bai, Truth Bars, Macro Bars and Organic Gemini. Guests enjoyed a lifestyle curated bag filled with Nature Republic, Trilogy, Victorinox Swiss Army, The Green Blender - placed in a Quilted Koala market tote.
For the backstage, a number of our food and beverage sponsors were enjoyed by our models and creative team members. Our Official Makeup Sponsor was Eve Pearl which created 3 great looks to showcase the lifestyle of each of the lines that were presented.
To the right, you can find out more about our teams and brands featured within this immersive event during fashion's biggest week.
ATHLEISURE HOUSE CREDITS
| MENSWEAR SHOW Hom | FOOTWEAR Pikolinos, Sand by Saya | ACCESSORIES Sand by Saya |
| SWIM SHOW Maaji Swimwear | FOOTWEAR Yosi Samra, Sand by Saya | GOLD ACCESSORIES Kemi Designs| FEATHER ACCESSORIES SoundChick Accessories | WEARABLE ACCESSORIES Misfit |
| YOGA SHOW Noli Yoga | FOOTWEAR Yosi Samra + Sand by Saya | ACCESSORIES SoundChick Accessories, Quilted Koala | WEARABLE ACCESSORIES Apple Watch, Misfit |
| MAKEUP LEAD Nydia Figueroa | MAKEUP KEY ASSISTANT Kat Osorio | MUA TEAM Angelica Alberti, Agnes Barnet, Sasha Dalger, Lorena Ferreira, Auralis Flores, Jordan Norberto, Hadar Sagi, Aleck Zajac | HAIRSTYLE LEAD Brooke Bogle | HAIRSTYLE TEAM Saidy Cepeda-Criado, Lea DeLoy, Diva LaSha |
| ATHLEISURE HOUSE ASSISTANT Christina Sanchez |
| PHOTOGRAPHY + VIDEOGRAPHY Paul Farkas |
| MODELS | MSA Callie G, Deandra, Johanna, Julie D, Taylor, Becky B, Jordan | COUTURE MODELS Jessy L, Lauren A | TRUE MODEL Nicholas, Oheni Morris, Christian, Lance| Vicky, Margo, Fazon Gray |
See more from the Sept Issue.
| SHOT AT 135 W 52 | PHOTOGRAPHY Audrey Froggatt | STYLIST Kimmie Smith | MUA Kat Osorio | HAIRSTYLIST Amanda Markoya | MANICURIST Yolanda Hernandez | STYLIST ASSISTANT Belle Sansone | MODELS Lara Marchetti/MAJOR MODEL, Sierra Sista/TRUE MODEL, Trevor/TRUE MODEL |
|N THIS FASHION EDITORIAL NAIL ART USING DEBORAH LIPPMANN SS16 SUMMER COLLECTION | OPENING SPREAD - IMG 1 | S6 GARMIN | Criss Cross Ring STERLING FOREVER | Statement Ring TRACI LYNN JEWELRY | Sapphire/Diamond Cocktail Ring STERLING FOREVER | IMG 2 | Johnny Cash Tank BRAVADO | Jeans DSTLD PREMIUM DENIM | Maverick Chronograph Watch VICTORINOX | Guns n' Roses BRAVADO | Python Printed Pants LUBA | Sneakers NOVESTA | IMG 3 | Strapless Dress RED DRESS BOUTIQUE | Fringe Pendant Necklace STERLING FOREVER | Karma Color Bracelets SEQUIN JEWELRY | ON BOOK - IMG 4 | Lariate Necklace and Karma Color Bracelet SEQUIN JEWELRY | IMG 5 | White Blouse TOLANI | Hat RED DRESS BOUTIQUE | Fringed Feather Necklace TRACI LYNN JEWELRY | IMG 6 | Pants TOLANI | Bohemian Dress RED DRESS BOUTIQUE | Fringe Pendant Necklace SEQUIN JEWELRY | Polo Shirt VICTORINOX | Jeans DSTLD PREMIUM DENIM |
Our NAILED IT Fashion Editorial was a collaboration between deborah lippmann's new summer polishes, Mochidoki Japanese ice cream and the residences at 135 W 52nd St. We spoke with the team to find out why this building is one to keep an eye out for with its renovation slated for completion at the end of June.
ATHLEISUERE MAG: What are the amenities offered at 135 West 52nd Street?
135 W 52: One of the building’s most striking amenities is the 75-foot lap pool clad in custom mosaic tile and men's and women's changing rooms. The full 7th floor features 12,000 square feet of amenities including an expansive wrap South facing terrace. There are two gyms—a cardiovascular room and a weight room with a yoga studio, men's and women's sauna and steam rooms, whimsical children's playroom, social room, lounge with marble fireplace and lush seating, media screening room, caterer’s kitchen and dining area that can be reserved for private parties, and a golf simulator room. The 47th floor rooftop boasts 2,200 square feet of common outdoor space with kitchen facing North (Central Park), West and East.
AM: What is the concept behind the design of the building?
135W52: The architecture is by Cetra Ruddy. Their vision was to create a building that is streamlined and sophisticated with beautifully-crafted details in the interior. The developer wanted to incorporate art into the building, which was commissioned French artist Thierry Dreyfus, who works exclusively with light to create a subtle light aesthetic that runs up and down the length of the building and gently pulsates to emulate the energy of New York. 135 West 52nd Street sits on 6 1/2 Avenue where there is a galleria or passage that runs from West 52 to West 53. Our passage will have a 20-foot waterfall and a light sculpture by Thierry Dreyfus.
AM: Who designed the space that was included within our photoshoot?
135W52: Cetra Ruddy designed the building’s interiors. The kitchen is custom-designed exclusively for the building by Italian company Dada, which is a division of Molteni.
AM: We loved the windows that are floor to ceiling as it creates great natural light, what are other selling points in this building?
135W52: The building features many selling points. The curtain wall (the floor-to-ceiling windows) is certainly one stunning aspect of the building because it lets in a lot of natural light, and many of the corner apartments boast multiple exposures. Additionally, 135 West 52nd Street has a very elevated level of design as well as construction. There are numerous elements within each apartment that are custom designed exclusively for the building. The amenities are also a large selling point, which includes a 75-foot lap pool as well as all the other amenities. Another draw is that the building is in a very convenient location with great accessibility to public transportation. The Midtown area has become a desirable area to live, and 135 West 52nd Street’s preeminent design coupled with the large square footage and favorable price, makes it a highly sought-after residential building in the area.
AM: For those who are residents, what are the neighborhood selling points?
135W52: Neighborhood selling points: five blocks from Central Park; great accessibility to public transportation; centrally located to the Upper East Side, Upper West Side and Downtown; within close proximity to the Time Warner Center; located around the corner from MoMA and an array of art galleries, cultural institutions and wonderful restaurants. There are also a lot of neighborhood conveniences which are right out the door.
AM: Tell us more about the pool that seems like you stepped into a spa.
135W52: The pool is really a highlight and impressive feature of the bldg. It’s a 75-foot lap pool clad in chrome mosaic tile with a backlit feature wall and integrated seating.
This month, deborah lippmann's 2016 Summer Collection brings back Happy Days - yes the feel good TV show, Grease! and so much more. Our nail art utilized Beauty School Drop Out, My Boyfriend's Back, Happy Days and Splish Splash. Head over to Sephora for their exclusive hue within this group - Great Balls of Fire.
Deborah Lippmann tells us that this collection is all about, "Cool.Groovy.Bubbly" and really brings back the era of the retro 50s, "so you can look hip to the jive whether you're cruising in a hot rod or chilling at the drive-in."
Her dual-patented Gel Lab Pro formula infused with 10 exclusive ingredients helps to deliver HEALTH, WEAR and SHINE, providing the high gloss and cushiony plumped look similar to a gel, without nail damage.
Deborah Lippmann is the go-to manicurist for the most fashionable magazines and renowned fashion houses from Vogue, InStyle, W, Vanity Fair and Elle. She has also worked with notable designers Donna Karan, Rodarte, Narciso Rodriguez, Marchesa and Versace, to name a few.
Read more from the May Issue
