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SS21 | VERSACE

April 23, 2021

For Versace’s SS21 show, we are taken on a journey to Versacepolis where Medusa was at one time, one of the most beautiful women in Athens. Athena saw her beauty and in a rage, scolded and banished her to her current home of Versacepolis. This utopian space was created and is inhabited by stong and confident women and men who are known for their courage and strength. The show takes place underwater and explores the ocean floor and the fantasy of fun pieces that take you from day to night are presented. The show reflects nature, athleticism, seduction and fantasy against a backdrop of dreamy, positive, optimistic and vibrant hues.

Read the latest issue of Athleisure Mag.

Featured
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In SS21, AM, Menswear, Womenswear Tags menswear, womenswear, SS21, Versace, Medusa
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STYLE FILES: FW21

March 7, 2021

Read the Feb Issue #62 of Athleisure Mag and see Style Files: FW21 in mag.

In Style Files, FW21, Feb 2021, Womens, Menswear, Womenswear, NYFW FW21, AM Tags Style Files, FW21, Victor Li, EC3D, Boxed Water, Precision Botanical, NYFW, menswear, womenswear
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THE EIGHT BEST

June 30, 2018

Read more from the June Issue of Athleisure Mag and see The Eight Best in mag.

Featured The Eight Best
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Dec 30, 2018
THE EIGHT LIST
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In Womens, The Eight Best, Style, May 2018, Magazine, Lifestyle, Fashion Tags Fashion, fitness, style, beauty, travel, wellness, womenswear, menswear
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PHOTO COURTESY | CoolTan

PHOTO COURTESY | CoolTan

TANNING JUST GOT EASIER

June 28, 2018

One of the most annoying things about wearing swimwear is that it can really mess up your tan. We all want to avoid embarrassing tanlines, but sometimes it’s not possible to bare all in order to get that all-over tan. So when we heard about CoolTan® , a company that created tan through swimwear and shirts which let you get a natural, all-over tan without having to deal with messy lotions or damaging tanning beds, we were absolutely blown away!

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CoolTan shirts and swimwear harness the power of the sun to get you the best overall tan while wearing a cooling and comfortable swimsuit or shirt. The secret is Microsol®, a unique lightweight, high quality, and attractive fabric which allows sunlight through your shirt and swimsuit like a medium level sunscreen. This eliminates the need for messy sprays and lotions and allows you to get an even, overall tan while going about your day- whether you’re at the beach, boating, on vacation, or even just relaxing in your backyard. You’ll get a tan about as fast as you would with a medium SPF sunscreen, but without that sticky residue that we all know about too well.

The best part is that CoolTan makes a variety of tan-through products including: polos, henleys, men’s racers and shorts, women’s one-piece and two-piece suits, and t-shirts and tanks. Plus, Cooltan items are fully machine washable and fast-drying, plus are resistant against chlorine and salt water.

CoolTan tan through shirts and swimwear finally eliminate those dreaded tanlines and allow you to look stylish and keep cool all summer long.

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IN & OUT OF THE CAGE WITH CODY GARBRANT

May 2, 2018

There are a number of sports that we enjoy watching and MMA is on our list. We had the chance to find out more about MMA fighter, Cody Garbrandt from how he came into the sport, what it takes to say fit and ready in the sport, how much fighting takes place each year, being a new father and about his new book that is out next month. 

ATHLEISURE MAG:  When did you realize that you wanted to be an MMA fighter and what was your journey like in terms of making your way into the sport as well as joining the UFC?

CODY GARBRANDT: Early in my life, I knew that was what I wanted. I watched it on TV, my uncle was an amateur boxer, and my mom put me into wrestling at a young age, so I was around it plenty. Plus, I enjoyed it…I grinded. From being tigers, doing wrestling camps, working hard at practice, I really wanted to be great. Eventually, I got into boxing and then transitioned into the cage as a teenager, and set my mind towards becoming a world champion from the very beginning.

AM: Do you have mentors in this sport that assisted you on your way up?

CG: Yeah, I had a lot of them. Some were actual coaches and others were just people who I admired. For example, my pee-wee football and high school wrestling coaches gave me a lot of guidance throughout my life. As motivators, my Uncle Robert, who is my wrestling coach now, and of course my mom, were two people in my life that were always there for me, and I really appreciate them.

AM: We have interviewed a number of athletes from wrestlers, Olympians, NFL members and more. What is a typical workout like for you in terms of just maintaining your body versus what you do for a fight?

CG: The difference between some other sports and UFC is that other sports have an off season. We have to train all year round as if we are in season because at any moment we could be told we have a fight in two weeks, and that fight could be the “Super Bowl” of fights to us. So, if you’re not ready on any given day, you’re going to have a hard time being successful. I switch up my routines from day-to-day though, some days I’ll do spar training more, some days I’ll do more pad sessions or focus on strength. Everyday though, I do martial arts training with some of the best in the business in addition to those other workouts.

AM: In your sport, what is your schedule like in terms of how many fights you tend to do in a year?

CG: Realistically, the human body can only undergo so many fights in a certain period of time. For me, that’s about three fights per year, but once when I was still coming up and doing everything I could to get experience, I did eight fights in one month. In 2016, when I went from unranked to becoming the world champion, I did four fights that year. But on average, I’d say people fight about three times in a year. 

AM: We know that you're a new dad and you have a beautiful wife and family, how do you balance your time in terms of being with your family as well as having date nights?

CG: That’s definitely something we’re currently addressing, and with Kai just being born, we are trying to find the best ways to work it all out. Since it’s just me and Danny out here, if we go out to dinner, we take Kai along with us. But I love coming home every day, and when I leave to say goodbye, being able to kiss them both and work for them motivates me so much to take care of them and set up as best of a future as I possibly can. My friends and family told me what it was going to be like to have a kid, and they said it was seriously going to be "life changing", but I never really believed them until it happened. My wife and son have given me so much more purpose. 

AM: With you next fight coming up this summer with T.J. Dillashaw, what is the mental prep like for this fight when it's the day of the match?

CG: Fight day is all mental. The physical part is entirely done by then, so you have to prepare yourself mentally for the fact that another man is trying to get in a ring with you and hurt you. Aside from a quick morning workout the day of the fight, which we call a “shake out” to get out all of the junk and get a good sweat in, I make sure I relax, spend some time with my family, and try not to focus too hard on it. My final step is right before I go out, I say a prayer for strength, honor, and courage in the ring. 

AM: What is on your playlist when you're training?

CG: I actually have a really diverse selection, but I’m a country boy sometimes. I also really like rap and some Celine Dion. When I’m training though, I listen to a mixture of Post Malone, G-Eazy, Drake, The Game, Eminem, and even James Bay when I want to go for a couple hour jog. 

AM: We know that The Pact is coming out May 8th. Can you tell us about the process of making it, what it covers and what you want fans and readers to learn from this book?

CG: The process was just something that came forward and all about meeting the right people. I was trying to do it a while ago and now it just lined up perfectly with everything. I want people to be inspired and learn to chase their dream no matter the obstacle, and let people know that Maddux came into my life when I needed new direction. There is growth within life, and sometimes you have to bury down and blast through hardships. 

AM: What is your personal style like as we know you wear great suits and you have cool athleisure style. What's your style for training, running errands/hanging with friends and then date night with your wife?

CG: For training, I see some guys who wear those really tight shorts that go to your thigh, but I prefer just a nice simple pair of workout shorts. On top though, I wear Onnit bamboo shirts, which are really nice to workout in since I like my outfit to be as breathable as possible. I usually have to change multiple times in a workout. 

At home though, I’m in total dad-mode…sweatpants and t-shirts all the time. If I’m going to go out, I have few favorite designers, like Amari, John Elliott, Daniel Patrick, Da Vinci, and Gucci. I even work with a company out of Sacramento called R. Douglas that I make a lot of custom suits with and wear out on nice occasions.  

AM: Of all your tattoos, which one is your favorite or most significant and what is the story behind it?

CG: The tattoo of Jesus on my left shoulder that I got when I was fifteen. I added it at a time when I was really dedicated to going to church a lot and was growing my relationship spiritually. 

AM: Your based in Sacramento, when you are there, where can we find you grabbing a meal, going shopping and to go to a fitness studio in the area when you are adding to your work out?

CG: In town, my wife always wants to go to her favorite sushi place, Mikuni. We probably go there close to three times a week. But, if you don’t see me there, my favorite workout spot is P2O, which I go to for hot yoga and fitness classes.

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AM: We've been going through your IG account and we love seeing your wife pop up in pictures - does she have a background in fighting too?

CG: Her father is from Thailand and he was a Muay Thai fighter, so sometimes she goes there to train. 

AM: Many athletes that we talk to talk about entrepreneurial endeavors that they are apart of in the sport. Should we expect to see you creating a clothing line or other projects?

CG: It’s definitely something I want to work on and have actually discussed in great detail with some people. Ideally, fashion is the place for me to go. Something involving workout clothes and styles, maybe try to spark some new trends. 

AM: How do you give of your time? 

CG: Yeah, I have a friend who works with Make-A-Wish in Sacramento, so I volunteer with them whenever I can. I also help with Strike for Kids and Rock Steady Boxing, who runs programs at my gym. I see people trying to live their life and succeed when they are faced with a lot of adversity, and it motivates me to be a better person and do everything possible to help. 

AM: Is there anything that you would like to share with us that we have not covered?

CG: I definitely want to mention my dog, Canelo. Give a follow to canelo_garbrandt, he lives a good life. 

PHOTOS COURTESY | CODY GARBRANDT
 

Read more from the April Issue and see In & Out of the Cage with Cod Garbrandt in mag.

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In Apr 2018, Athletes, Celebrity, Editor Picks, Fitness, Lifestyle, Sports Tags Cody Garbrandt, MMA, UFC, fighter, Canelo, Make a Wish, Sacramento, Strike for Kids, Rock Steady Boxing, sport, athlete, P2O, Mikuni, sushi, Amari, John Elliott, Daniel Patrick, Da Vinci, Gucci, R. Douglas, custom suits, menswear, Onnit, bamboo shirts, style, The Pact, T.J. Dillashaw, MMA figther
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BESPOKE BY DESIGN

March 21, 2018

Finding your signature look can be as easy as wearing bespoke items that are tailored to you as well as your needs! We chatted with lifestyle designer, Matteo Perrin whose passion for fashion has been seen on apparel and accessories that have been worn by celebrities, socialites and more. We found out how he got into the business, why he designs and how he channels his passions.

ATHLEISURE MAG: Tell us when you realized that you were interested in being in the fashion industry, your fashion background and when/why you began designing your line.

MATTEO PERRIN: As a teenager living in a small town outside Verona I went through many style transformations, some of which I am still proud of and some not so much. But I am not afraid to explore. I was about 14 when I realized that I really enjoyed creating things to wear. I had lots of inspiration from my grandmother and our dear family friend, a tailor in Rome who inspired me to create beautiful creations. I played around thinking I was not good enough to create my own line for a few years, until a tilting point in my life where I had to go one way or the other. I am grateful I chose my passion.

AM: In a world of fast fashion and mass production, bespoke design and personalization is such a coveted element to add into your look. Why is this something that you have embraced?

MP: I grew up around the artisan’s world with my great grandfather who only owned a few incredible pieces since, at that time, you owned a small wardrobe but it was all bespoke. My
grandmother was also the same, quality above quantity. So I experienced the difference between fast fashion and bespoke designs. I chose the latter as it is more fitting to my style of life and personality. I love how special it is to create something that embodies the person and their personality fully and makes them feel and look as they should.

AM: What is your work influenced by and what is the process like when you are creating unique pieces for your clients?

MP: Every single piece and every single situation is different. I design creations that are meant to make the person glow, so of course each person is a big influence in what I do. The process
is quite special; it's like a wine tasting, takes time, passion, and by the end you have a full understanding of the person in front of you, so the magic can happen.

Of course, same as wine, I choose the people I work with carefully. If I don’t feel the vibe is right and that they ultimately understand and can appreciate what I can create, then no matter
who they are, I don’t work with them.

AM: We know you have dressed John Travolta for years; however, who else has your work been on that we would know?

MP: Privacy of my work and design is key for me. But I’d like to invite you to stay tuned – there are gonna be big surprises coming.

AM: In addition to menswear, do you also design pieces for women?

MP: Yes of course, I consider myself a lifestyle designer. I design lots of pieces for women. Pretty much anything that can complement a person’s lifestyle, from clothing, shoes, jewelry, accessories, luggage, blankets purses, etc.

AM: In addition to apparel, we know that you have designed accessories as well. What is the power of an accessory on a look?

MP: A great accessory can be used as the main piece of a look or as a compliment to an even more outstanding piece of clothing, depending on the type of effect you want to create.

AM: In addition to outfitting people, you have also brought your luxury brand to cars, yachts, and private jets. Can we expect to see you collaborating with hotels or other areas that are in need of your signature luxury?

MP: I love creating, so I am very open to new areas where I can add my signature and contribute to making this world a little more beautiful and enjoyable for people.

AM: When you are not designing, how do you take time for yourself and what would we find you doing?

MP: Well, in some way I am always designing, but I spend most my free time with my family. I have two children and a wonderful wife. So spending time with them and my close circle of friends brings me lots of joy.

AM: Who have you yet to work with that is on your list to in the future?

MP: Michael Jordan, David Beckham, Tom Cruise, Angelina Jolie, Elon Musk, to name a few.

PHOTOS COURTESY | MATTEO PERRIN

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Read more form the Feb Issue and see Bespoke by Design in mag.

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PHOTOGRAPHY | Carlos David | STYLING Kimmie Smith | GROOMING Vi Hyunh

PHOTOGRAPHY | Carlos David | STYLING Kimmie Smith | GROOMING Vi Hyunh

HOW SPORTY MEN CAN TAKE CARE OF THEIR SKIN

March 17, 2018

A regular skincare routine is a must for every man. It’s more important, however, for those who love sports. Sporty men sweat a lot and spend a lot of time outdoors. With exposure to the heat of the sun, among other things, the skin can easily get damaged. With that, this post will tackle some of the best things that can be done to take care of your skin.

Use a Razor Bump Cream

A lot of sporty men tend to have rough skin. For some, this is aggravated by the presence of razor bumps. To prevent the latter, one thing that can be done is to use a razor bump removal cream, such as the one that you can find at Frederick Benjamin. The latter will soothe and moisturize the skin, which will minimize the likelihood that you will end up suffering from razor burns.

The razor bump cream from Frederick Benjamin can prove to be a good choice because it’s made of natural botanicals and not harsh chemicals.

 Make Sunscreen your Best Friend

If you spend a lot of time training and playing outdoors, there is perhaps no other skincare product that is as important as a sunscreen. You should be careful in your selection of which product to choose, making sure that it has the prerequisites to provide the protection that your skin needs. For instance, according to the American Academy of Dermatology, the minimum SPF for sunscreen should be 30, which means that it will be able to screen up to 97% of UVB rays.

Cover Up

According to the Skin Cancer Foundation, another good way by which it will be possible for athletes to take care of their skin is through having the right cover. Use fabrics that are tightly-woven or dark-colored. Look for clothes with Ultraviolet Protection Factor of at least 30. It will also be good to wear a visor or a cap to provide shade on your face. Also, consider wearing sunglasses that will block UV rays.

All about Timing

To take care of your skin while enjoying the sport that you love, it’s also best to choose the right time to be outdoors. As experts would suggest, if you have to do outdoor training, make sure that you do not do it between 10 am to 4 pm. Such is the time when the sun is at its peak, and hence, it can do the most damage to your skin. If you have to practice or play, do it early in the morning or late in the afternoon. This will also provide you with more energy and hydration compared to doing so when the sun is at its most glorious state.

A lot of men love being sporty, spending most of their time outdoors. Yes, it’s fun and good for your health. However, it can be bad for your skin. To prevent serious skin damages, keep in mind the things that have been mentioned above.

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LR | Kam Chancellor (NFL Seattle Seahawks strong safety), Darelle Revis (NFL Kansas City Chiefs corner back), Jace Lipstein (Founder + Designer of Grungy Gentleman), Wayne Gallman (NFL NY Giants running back) and Nolan Carroll (NFL Dallas Cowboys co…

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NYFW FW18 | GRUNGY GENTLEMAN

February 7, 2018

Earlier tonight, we attended one of our favorite menswear lines, Grungy Gentleman FW18, founded by Jace Lipstein who is also the designer. During his show, he showcased  GG x Darrelle Revis (Kansas City Chiefs), GG x National Basketball Players Association collection and GG x Subway Tile Shirts. Looks were paired with Grungy Gentleman x Timberland footwear and a Grungy Gentleman x Chalk Line bomber jacket, along with footwear provided by Adidas. 

Prior to and after the show, DJ Juanyto of Hot 97 played a set while we enjoyed Natalie’s Orchid Island Juice and Hennessey. Hair and makeup was done by New York Institute of Beauty. NFL Kansas City Chiefs cornerback Darelle Revis opened the show along with Seattle Seahawks strong safety Kam Chancellor, NY Giants running back Wayne Gallman, and Dallas Cowboys cornerback Nolan Carrol, who modeled/walked in what was Grungy Gentleman’s 8th menswear runway show. 

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In Style, Sports, NYFWM, NYFW, Menswear, Men's Fall Collection, Lifestyle, FW18, NYFWM FW18 Tags Grungy Gentleman, DJ Juanyto, Hot 97, Natalie's Orchard Island Juice, Hennessey, New York Institute of Beauty, Darelle Revis, Kam Chancellor, Wayne Gallman, Nolan Carrol, menswear, NFL, Kansas City Chiefs, cornerback, Seattle Seahawks, Strong Safety, NY Giants, running back, Dallas Cowboys, athlete, sports, fitness, modeled, GG x Darrelle Revis, GG x National Basketball Players Association, GG x Subway Tile Shirts, Grungy Gentleman x Timberland, Grungy Gentleman x Chalk Line, Timberland, Adidas, NYFW, NYFWM, New York Fashion Week, New York Fashion Week Mens, FW18
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LIVING THE GOOD LIFE CUBAN STYLE

August 3, 2017

July is a busy month filled with a number of activities that put a spotlight on fashion including NYFW Mens as well as Miami Swim. Right before NYFWM descended up on the city, Cubavera, a Perry Ellis International Latin Men's sportswear brand, showcased their Resort 18 collection. 

This brand is known for its humble family beginnings to becoming a design powerhouse that recently partnered with Oscar Matienzo to reflect on the vibrant Cuban culture that embodies the brand's feeling of "Live the Good Life". The brand speaks to Cuban nostalgia while modernizing classic island style, which is exactly where millennial trends are hitting. We sat down with Luis Toro, Director of Hispanic Sportswear and Marketing for the brand to find out more about this line, who is wearing and the versatility of this menswear line.

ATHLEISURE MAG: Tell us about Cubavera and the inspirations and style behind the Resort 18 collection.

LUIS TORO: Cubavera takes inspiration from Cuba. Our designers look to the island for all their creations, from its beautiful architecture and colors to its tropical landscapes. We work to capture the energy of the Cuban people in the details of our pieces.  It’s through the lens of Cuban heritage that we design our iconic guayaberas and embroidered novelty linen shirts. Even the techniques used in Cubavera’s production are founded in practices that have been passed on in Latin culture from generation to generation. 

AM: Who is the Cubavera man?

LT: The Cubavera man comes from all ethnicities. He has a positive persona, and above all, likes to wear clothes that are relaxed and enjoys organic, airy fabrics like linen. He “Lives the Good Life” everywhere he goes, no matter where he is. He could be at the office wearing one of our short-sleeved embroidered panel shirts; at the beach, mojito in hand, wearing one of our modern print panel shirts; at the beach, mojito in hand, wearing one of our modern printed pieces; or at a black-tie event wearing an elegant guayabera. The Cubavera man loves tradition and the “sabor” of Latin culture. 

AM: How integral is Cuba and it's essence into the line?

LT: Cuba gave birth to the name and the line. Owners of the company George Feldenkreis and Oscar Feldenkreis (Father and son) immigrated to the U.S. from Cuba in 1961 and created the company, originally called Supreme International. They were the first people to import guayaberas and make the iconic Latin shirt popular in the U.S., so much so that George gained the name of “The King of the Guayabera.” Cubavera was launched in 2000 as a way to bring the heritage of the owners to the marketplace and expose the general market to the Cuban lifestyle. 

AM: What can you tell us about Cubavera for holiday as people begin to think about gifting.

LT: The long sleeve guayabera is a staple for any elegant occasion. The guayabera was originally created to replace the suit blazer in tropical locations, due to the heat of those areas. Now we see younger people wearing it more and more as a nod to “Cuban Nostalgia.” They wear it in a more relaxed fashion, with shorts and boat shoes, especially the pastel colors like pink, yellow or baby blue.

Our shirts are one-of-a-kind thanks to their tropical prints, colors and embroidery. Our pieces are meant to stand out.

AM: Cubavera's tagline is "Live the Good Life," what does that mean?

LT: Our '”Good Life” is all about looking great, feeling cool, and putting a little Latin ritmo and tropical sabor into every day. We're a brand for people who like to express themselves: with color, pasión, relaxed and put-together style, natural charm and confidence. So you can feel good about living your own way, every day, with no need for a getaway.
 
AM: Will Cubavera have any celebrity partnerships or ambassadorships that we should keep an eye out for?

LT: We have worked with many Latin celebrities like Gabriel Coronel, William Valdez, William Levy and a lot of basketball players, especially from the Miami HEAT. At the moment, we are working with influencers that resonate with our consumers, promoting the brand through social. 

Read more from the July Issue and see Living The Good Life Cuban Style in mag. 
 

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In Athletes, Fashion, Fashion Week, Jul 2017, Lifestyle, Magazine, Menswear, NYFWM, Pop Culture, SS18, Style Tags menswear, Cuban, Cubavera, Perry Ellis International, Latin, Latin Menswear, NYFW Mens, Cuba, heritage, sabor, culture, Cubavera man, mojito, panel shirts, Live the Good Life
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PHOTOGRAPHY | Katie Thompson

PHOTOGRAPHY | Katie Thompson

NYFWM | PALMIERS DU MAL

July 12, 2017

Palmiers du Mal showcased their SS18 collection at Gramercy Park Hotel's Rose Bar this evening which was all about a gypsy and nomadic vibe that included a few women's pieces mixed into a collection with vibrant and dusty hues with pops of visual texture! In addition, to the runway show followed by a presentation to see the pieces up close, guests enjoyed sponsored beverages by Suntory Whisky Toki that was enjoyed prior to and after the show.

From an Athleisure perspective, we love the lounge and layered vibe that was woven through the show for easy pieces that let you transition from your day seamlessly.

Our favorite looks from the show!

Our favorite looks from the show!

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In #TribeGoals, Beauty, Fashion, Fashion Week, floral, Lifestyle, Mens Spring Collection, Menswear, NYFWM, Style, SS18 Tags Palmiers du Mal, NYFWM, SS18, Suntory Whisky, Suntory Whisky Toki, Gramercy Park Hotel, Rose Bar, menswear, fashion, style, nomad, gypsy, presentation, runway, Katie Thompson
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STATEMENT BOUND | A CONVERSATION WITH SPRAYGROUND'S DAVID BEN DAVID

March 15, 2017

Whether it's via Instagram or candid shots in your favorite weeklies, you have seen athletes, celebs, their children, entertainers and more rocking backpacks that are designed at another level (bold graphics, wings, fun fabrications)! From backpacks, accessories, and apparel - this pop art is a coveted favorite that has become a collectible by those in the know.  Known as Sprayground, its founder and designer, David Ben David aka DBD, has taken his love for traveling, surfing and skating to build his empire on bags that allow you to keep it moving! With a background that also embraces the street art scene - he continues to challenge himself with new designs that have added to the cult phenomenon of the brand! 

As we transition into Spring, designers are already seasons ahead in terms of design, shooting project and being inspired. We took some time to chat with DBD to find out more about the brand, celebrities who have embraced his collections, his collaborations and more.

ATHLEISURE MAG: Tell us about your background and how you came up with Sprayground?

DAVID BEN DAVID: I love to travel with bags, from surfing to skating when I was a little kid, I always had bags. But I always had a black bag, so boring and generic, right? So then the idea came to me: let’s spice up this category. There was an opportunity there. I just created one bag, the Hello My Name Is bag, because I was from the whole street art scene, where that sticker is very iconic in my world. So I put it on a bag and it sold out very quickly. I was freaking out, because I was, like, am I going to be a one-hit wonder? I had to challenge myself. So I came up with the Money Stacks bag, [which] was better than the Hello My Name Is bag and everyone–every celebrity, athlete, musician–wore that bag. And ever since then we’re getting a lot of traction. We are now sold in over 80 countries.
 
AM: What is the Sprayground aesthetic/lifestyle?
 
DBD:
The Sprayground aesthetic/lifestyle can be categorized as being one of ambition and drive. It's comprised of luxury and the jet setter life, always on the move, all the while maintaining a certain level of style that can only be achieved through our unique designs and silhouettes.

AM: Why do you think a number of celebrities and entertainers are drawn to this brand?
 
DBD:
Artistic, different, they appreciate the edgy designs and lifestyle. Bold, you feel empowered when you put on Sprayground.
 
AM: Who is the Sprayground guy and girl?
 
DBD: 
Sprayground's demographic is so vast as we have kids from ages 12-16 to adults and celebrities like Chris Brown, Odell Beckham Jr and Spike Lee wearing our bags.

I would say our core demo is 17-30, currently skewed male, however; our female demographic is expanding drastically, especially since we launched a female oriented capsule for our 2016 Back to School Collection in early June and will continue to launch female oriented capsules called “The Duchess” collection.

Sprayground’s guy and girl is alternative, edgy, collective, fun and fashionable.
 

AM: In addition to your core line, you have a number of collaborations or special collections - what have been some of your favorites and what should we keep an eye for out this Spring and Summer?
 
DBD:
Spongebob was a cool story. The actual creator of Spongebob approved the designs himself, which they never approve anything. We have a Simpsons collaboration launching that the creator of Simspons approved those designs as well. Keep an eye out for more exciting collaborations coming this Back to School season!

AM: What are your personal favorites in your lines?
 
DBD:
Each bag I create is like a new baby... I love them all.. I created them.
 
AM: Who would you love to see wearing Sprayground that has yet to rock it?

DBD: Happy seeing “people," all people are celebrities under God’s eyes.

AM: Where do you find inspiration when you are thinking of the next season or campaign?
 

DBD: Living in this creative and vibrant city, New York. Also, traveling. In each season, every piece tells a different story. Our collections play and have multiple different themes. Every campaign has energy and color. We cater to everyone. 

AM: In your personal time, where can we find you brunching, going to happy hour and working out?
 

DBD: 4 thinks I like: Family, Traveling, G-d and creating.

AM: When you're not designing where or what can we find you doing?

DBD: I'm always in a state of creating...building a brand is like fighting a battle..the second u stop, the next brand can advance.. it's about always being new, innovative and building and motivating a team around you.
 

| PHOTOS COURTESY Sprayground | Odell Beckham Jr; NFL Giants | Young Thug; Rapper | Ruby Rose; DJ, Actress, Model, Recording Actress, TV Presenter, Former MTV VJ | Chris Brown |

Read more from the Feb Issue and see Statement Bound, A Conversation with Sprayground's David Ben David in mag.

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In Fashion, Feb 2017, Celebrity, Lifestyle, Magazine, Menswear, Pop Culture, Style, Womens Tags David Ben David, Sprayground, Statement Bound, accessories, Odell BeckhamJr, NFL, Giants, Young Thug, collaborations, design, style, fashion, Ruby Rose, MTV VJ, Chris Brown, menswear, womenswear
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NYFW FW17 | LACOSTE

February 20, 2017

And just like that NYFW FW17 is over but of course, this week we'll share a number of our favorite shows from this past season. Although LACOSTE will be showing in Paris starting with their SS18 collections they shared their FW17 line here in NYC. A number of men's and women's looks in earthy tones with a sci-fi flair and plaid a la 90's Kurt Cobain's Nirvana.

PHOTOS COURTESY Umberto Fratini / indigital.tv

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In #TribeGoals, Fashion, Fashion Week, Fitness, Footwear, FW17, Lifestyle, Men's Fall Collection, Menswear, NYFW, NYFW FW17, Style, Womens Tags LACOSTE, NYFW, NYFW FW17, FW17, mens, womens, menswear, womenswear, season, Paris, New York Fashion Week, Kurt Cobain, Nirvana, plaid, SS18
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PARIS 2017 MENS FALL COLLECTION | DIOR

January 21, 2017

Earlier today, we saw some of our favorite looks from Dior's Paris Mens Fall Collection for 2017. A number of suiting, athleisure style and great accessories hit the runway today for an easy, well traveled look. You can see all looks from today's runway show.

PHOTO CREDIT Giovanni Giannoni

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In Fashion, Fashion Week, FW17, Lifestyle, Men's Fall Collection, Menswear, Milan Fashion Week, Style, Paris Mens Fall Collectio, Paris Mens Fall Tags Dior, Milan Fashion Week, Milan, Fashion Week, menswear, FW17
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PHOTOGRAPHY BY PAUL FARKAS

PHOTOGRAPHY BY PAUL FARKAS

ATHLEISURE HOUSE NYFW SS/17

October 5, 2016

Earlier this month, Athleisure Mag presented its first event during NYFW with ATHLEISURE HOUSE, a fitness, fashion and branded showcase event. We showcased: HOM, a mens underwear and activewear line (this show was paired shoes by Sand by Saya as well as Pikolinos), Maaji Swimwear, a vibrant swim line (paired with feather accessories by SoundChick Accessories, gold jewelry from Kemi Designs, shoes by Sand and Saya as well as Yosi Samra), and pool floats by Big Mouth Inc),  and Noli Yoga, a NYC based activewear line (with accessories from Misfit, Apple Watch, Yosi Samra, and Sand by Saya)  which took place in a private luxury residential property, 535 W 43rd St, in Hell's Kitchen.

Our event was supported by a number of partners including: TRULY Spiked Sparkling Water, JUST WATER, Maple Water, Bai, Truth Bars, Macro Bars and Organic Gemini. Guests enjoyed a lifestyle curated bag filled with Nature Republic, Trilogy, Victorinox Swiss Army, The Green Blender - placed in a Quilted Koala market tote.

For the backstage, a number of our food and beverage sponsors were enjoyed by our models and creative team members. Our Official Makeup Sponsor was Eve Pearl which created 3 great looks to showcase the lifestyle of each of the lines that were presented.

To the right, you can find out more about our teams and brands featured within this immersive event during fashion's biggest week.

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ATHLEISURE HOUSE CREDITS


| MENSWEAR SHOW Hom | FOOTWEAR Pikolinos, Sand by Saya | ACCESSORIES Sand by Saya |

| SWIM SHOW Maaji Swimwear | FOOTWEAR Yosi Samra, Sand by Saya | GOLD ACCESSORIES Kemi Designs| FEATHER ACCESSORIES SoundChick Accessories | WEARABLE ACCESSORIES Misfit |

| YOGA SHOW Noli Yoga | FOOTWEAR Yosi Samra + Sand by Saya | ACCESSORIES SoundChick Accessories, Quilted Koala | WEARABLE ACCESSORIES Apple Watch, Misfit |

| MAKEUP LEAD Nydia Figueroa | MAKEUP KEY ASSISTANT Kat Osorio | MUA TEAM Angelica Alberti, Agnes Barnet, Sasha Dalger, Lorena Ferreira, Auralis Flores, Jordan Norberto, Hadar Sagi, Aleck Zajac | HAIRSTYLE LEAD Brooke Bogle | HAIRSTYLE TEAM Saidy Cepeda-Criado, Lea DeLoy, Diva LaSha |

| ATHLEISURE HOUSE ASSISTANT Christina Sanchez |

| PHOTOGRAPHY + VIDEOGRAPHY Paul Farkas |

| MODELS | MSA Callie G, Deandra, Johanna, Julie D, Taylor, Becky B, Jordan | COUTURE MODELS Jessy L, Lauren A | TRUE MODEL Nicholas, Oheni Morris, Christian, Lance| Vicky, Margo, Fazon Gray |

See more from the Sept Issue.

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In #Athspo, #AthTribe, ATHLEISURE HOUSE, Beauty, Fashion, Fashion Editorial, Fitness, Lifestyle, Magazine, Menswear, NYFW, Photoshoot, Pop Culture, Sep 2016, Sports, Womens, Kat Osorio MUA, Kimmie Smith, Lea DeLoy, Paul Farkas Tags Hom, Maaji Swimwear, Noli Yoga, menswear, womenswear, model, Makeup, hair stylist, Kemi Designs, Soundchick Accessories, Misfit, MSA, MSA Models, Couture Models, True Model, Gold Accessories, Feather Accessories, NYFW
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| SHOT AT 135 W 52 | PHOTOGRAPHY Audrey Froggatt | STYLIST Kimmie Smith | MUA Kat Osorio | HAIRSTYLIST Amanda Markoya | MANICURIST Yolanda Hernandez | STYLIST ASSISTANT Belle Sansone | MODELS Lara Marchetti/MAJOR MODEL, Sierra Sista/TRUE MODEL,…

| SHOT AT 135 W 52 | PHOTOGRAPHY Audrey Froggatt | STYLIST Kimmie Smith | MUA Kat Osorio | HAIRSTYLIST Amanda Markoya | MANICURIST Yolanda Hernandez | STYLIST ASSISTANT Belle Sansone | MODELS Lara Marchetti/MAJOR MODEL, Sierra Sista/TRUE MODEL, Trevor/TRUE MODEL |

NAILED IT

May 21, 2016
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|N THIS FASHION EDITORIAL NAIL ART USING DEBORAH LIPPMANN SS16 SUMMER COLLECTION | OPENING SPREAD - IMG 1 | S6 GARMIN | Criss Cross Ring STERLING FOREVER | Statement Ring TRACI LYNN JEWELRY | Sapphire/Diamond Cocktail Ring STERLING FOREVER | IMG 2 | Johnny Cash Tank BRAVADO | Jeans DSTLD PREMIUM DENIM | Maverick Chronograph Watch VICTORINOX | Guns n' Roses BRAVADO | Python Printed Pants LUBA | Sneakers NOVESTA | IMG 3 | Strapless Dress RED DRESS BOUTIQUE | Fringe Pendant Necklace STERLING FOREVER | Karma Color Bracelets SEQUIN JEWELRY | ON BOOK - IMG 4 | Lariate Necklace and Karma Color Bracelet SEQUIN JEWELRY | IMG 5 | White Blouse TOLANI | Hat RED DRESS BOUTIQUE | Fringed Feather Necklace TRACI LYNN JEWELRY | IMG 6 | Pants TOLANI | Bohemian Dress RED DRESS BOUTIQUE | Fringe Pendant Necklace SEQUIN JEWELRY | Polo Shirt VICTORINOX | Jeans DSTLD PREMIUM DENIM |

135 W 52ND

Our NAILED IT Fashion Editorial was a collaboration between deborah lippmann's new summer polishes, Mochidoki Japanese ice cream and the residences at 135 W 52nd St. We spoke with the team to find out why this building is one to keep an eye out for with its renovation slated for completion at the end of June.

ATHLEISUERE MAG: What are the amenities offered at 135 West 52nd Street?

135 W 52: One of the building’s most striking amenities is the 75-foot lap pool clad in custom mosaic tile and men's and women's changing rooms. The full 7th floor features 12,000 square feet of amenities including an expansive wrap South facing terrace. There are two gyms—a cardiovascular room and a weight room with a yoga studio, men's and women's sauna and steam rooms, whimsical children's playroom, social room, lounge with marble fireplace and lush seating, media screening room, caterer’s kitchen and dining area that can be reserved for private parties, and a golf simulator room. The 47th floor rooftop boasts 2,200 square feet of common outdoor space with kitchen facing North (Central Park), West and East. 

AM: What is the concept behind the design of the building?

135W52: The architecture is by Cetra Ruddy. Their vision was to create a building that is streamlined and sophisticated with beautifully-crafted details in the interior. The developer wanted to incorporate art into the building, which was commissioned French artist Thierry Dreyfus, who works exclusively with light to create a subtle light aesthetic that runs up and down the length of the building and gently pulsates to emulate the energy of New York. 135 West 52nd Street sits on 6 1/2 Avenue where there is a galleria or passage that runs from West 52 to West 53. Our passage will have a 20-foot waterfall and a light sculpture by Thierry Dreyfus.

AM: Who designed the space that was included within our photoshoot? 

135W52: Cetra Ruddy designed the building’s interiors. The kitchen is custom-designed exclusively for the building by Italian company Dada, which is a division of Molteni.
 
AM: We loved the windows that are floor to ceiling as it creates great natural light, what are other selling points in this building?

135W52: The building features many selling points. The curtain wall (the floor-to-ceiling windows) is certainly one stunning aspect of the building because it lets in a lot of natural light, and many of the corner apartments boast multiple exposures. Additionally, 135 West 52nd Street has a very elevated level of design as well as construction. There are numerous elements within each apartment that are custom designed exclusively for the building. The amenities are also a large selling point, which includes a 75-foot lap pool as well as all the other amenities. Another draw is that the building is in a very convenient location with great accessibility to public transportation. The Midtown area has become a desirable area to live, and 135 West 52nd Street’s preeminent design coupled with the large square footage and favorable price, makes it a highly sought-after residential building in the area. 

AM: For those who are residents, what are the neighborhood selling points?

135W52: Neighborhood selling points: five blocks from Central Park; great accessibility to public transportation; centrally located to the Upper East Side, Upper West Side and Downtown; within close proximity to the Time Warner Center; located around the corner from MoMA and an array of art galleries, cultural institutions and wonderful restaurants. There are also a lot of neighborhood conveniences which are right out the door.

AM: Tell us more about the pool that seems like you stepped into a spa.

135W52: The pool is really a highlight and impressive feature of the bldg. It’s a 75-foot lap pool clad in chrome mosaic tile with a backlit feature wall and integrated seating. 

 

BEHIND THE NAILED IT BEAUTY EDITORIAL

This month, deborah lippmann's 2016 Summer Collection brings back Happy Days - yes the feel good TV show, Grease! and so much more. Our nail art utilized Beauty School Drop Out, My Boyfriend's Back, Happy Days and Splish Splash. Head over to Sephora for their exclusive hue within this group - Great Balls of Fire.

Deborah Lippmann tells us that this collection is all about, "Cool.Groovy.Bubbly" and really brings back the era of the retro 50s, "so you can look hip to the jive whether you're cruising  in a hot rod or chilling at the drive-in."

Her dual-patented Gel Lab Pro formula infused with 10 exclusive ingredients helps to deliver HEALTH, WEAR and SHINE, providing the high gloss and cushiony plumped look similar to a gel, without nail damage.

Deborah Lippmann is the go-to manicurist for the most fashionable magazines and renowned fashion houses from Vogue, InStyle, W, Vanity Fair and Elle. She has also worked with notable designers Donna Karan, Rodarte, Narciso Rodriguez, Marchesa and Versace, to name a few.

Read more from the May Issue

In Womens, Menswear, Magazine, May 2016, Fashion, Fashion Editorial, Real Estate NYC, Real Estate, AM Tags Beauty, menswear, womenswear, deborah lippmann, manicurist, colors, DSTLD Denim, Novesta, Garmin, Sequin Jewelry, 132 W 52, real estate, luxury condo
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