We're always looking for our next studio fitness to try out. Nordic Strong started in Copenhagan and this Summer will have a pop up in Sag Harbor from Memorial Day - Labor Day before opening a new location in the Flatiron District of NYC this Fall! Nicoline Roth is the Founder/CEO of this studio. She was born and raised in Copenhagen where she enjoyed hiking in the mountains in the Summer and cross-country skiing in the winter. Her workouts were rooted in nature, connection, and simplicity.
Nordic Strong's flagship studio opened in Copenhagen in November 2022. Every part of the brand - from the design to the name - reflects a deep connection to the Nordic “way of life.” Nordic speaks to the founder's roots in nature, movement, and a culture that prioritizes wellness, simplicity, and balance. It's about a mindset as opposed to a geographical reference. Strong refers to both the physical and mental elements. In addition to building physical strength in these classes, it's important to have inner strength, presence, confidence, and community that their training style and physical space help to cultivate.
There are 3 class formats which are different in style and intensity, but are centered around their patented fitness machine inspired by cross-country skiing.
Nordic Strong is their signature class that fuses strength with high energy, offering a full-body workout that combines intervals on the machine with floor-based work using dumbbells.
Nordic Cardio turns up the pace and is rooted in endurance-style training and focuses on getting your heart rate up through fast-paced intervals. You move between the machine and dynamic bodyweight exercises, and it’s all about boosting cardiovascular fitness and stamina.
Nordic Sculpt shifts into a slower, more controlled gear. It focuses on precision, balance, and deep muscle activation. The movements are inspired by Pilates and are designed to strengthen the muscles you don’t always target in high-intensity workouts. Every session ends with breathwork to help reset and ground you before heading back into your day.
The studio is intentional by design. The lounge and reception area are light, calm, and welcoming, furnished with Scandanavian design pieces that make it feel elevated but still cozy. Once you step into the training room, it’s darker, more focused, and designed to help you lock into your workout.
The lighting is inspired by the Northern Lights and changes throughout the class in intensity and color, emulating the parallel physical journey throughout a session.
NORDIC STRONG POP-UP
11 Bridge St
Sag Harbor, NY 11963
PHOTO CREDITS | Nordic Strong
Read the MAY ISSUE #113 of Athleisure Mag and see ATHLEISURE LIST | Nordic Strong in mag.
