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We attended the launch of the BAPE X Wilson Camo Edition Collection launch at the BAPE store right before the US Open. We took some time to talk to Kristina Peterson-Lohman of Wilson to find out how this collaboration came about.
ATHLEISURE MAG: Can you tell us about the relationships between the heritage of Wilson as a brand and it's relationship to tennis.
KRISTINA PETERSON-LOHMAN: Wilson was founded in 1914 and one of the very first sports it made gear for was tennis. We've been at the heart of the sport since that time.
AM: How did the partnership with BAPE come about and why is this a collaboration that Wilson would want to do?
KPL: We know that people who love tennis are looking for ways to stand out on court - even challenge the status quo of what traditional tennis gear looks like. A few weeks ago, we introduced our new camouflage "CAMO" Edition collection of performance tennis gear. The inspiration for this collection was New York - a youthful, vibrant, bustling city - and home to the only grand slam in Amerca.
The BAPE Wilson collaboration is a next step in our mission to change the game, give our players more vibrant and contemporary choices, and better connect to the lives of our players... both on and off the court. It's a unique partnership between the leader in performance tennis and the leader in premium street-style apparel, shoes and accessories. And in our eyes, there is no other apparel brand that is more synonymous with camouflage, urban, edgy street-style, and premium high end clothing than BAPE.
AM: What items are within this collaboration?
KPL: The BAPE Wilson camo racket will be available a bit later this year in BAPE stores around the world. And we look forward to sharing additional BAPE Wilson products with everyone in the next few months.
AM: In addition to purchasing at the BAPE store, is this racket available at Wilson's pop up store at the US Open?
KPL: The Wilson CAMO Edition collection is available at our retail store on the US Open grounds. The BAPE Wilson racket will be available a bit later this year in BAPE stores in the US and in Japan.
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Read more from the July Issue of Athleisure Mag and see How to Dress | For the Tennis Courts in mag.
