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Athleisure Mag™ | Athleisure Culture

ATHLEISURE MAG™ | Athleisure Culture
  • FITNESS
  • Food
  • Beauty
  • Sports
  • Travel
  • Athleisure Studio
  • Athleisure List
  • Athleisure TV
  • THIS ISSUE
  • The Latest
  • ARCHIVE
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  • Connect

PHOTOGRAPHY COURTESY | Brooklyn Boulders

FOR THE CLIMBERS #ATHSPO

September 11, 2016

Sometimes you just have to go out and climb! It's about pushing your limits (whether solo or friends), strategizing how you get to the top)and realizing that by prioritizing the goals - you've reached the top and made a number of decisions in a small period of time. Of course, it's a great muscle enhancer.

Brooklyn Boulders - a wall climbing studio with locations in NY and additional cities

| Trefoil Cropped Tank by Adidas Originals TOPSHOP | Colorblock Neon Shorts TORY SPORT | Workout Gloves PROPS ATHLETICS | Tan Line Minimizing Sport Bra NAKED SPORTS GEAR |

In #Athspo, #AthTribe, Aug 2016, Fashion, Fitness, Lifestyle, Magazine, Pop Culture, Sports, Womens Tags Topshop, Adidas, Adidas Originals, Tory Sport, Props Athletics, Naked Sports Gear, Brooklyn Boulder, #Athspo, Climbers, tanks, shorts
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IN OUR BAG: SUMMER FRIDAY

September 4, 2016

There's still plenty of summer left but that doesn't mean that you shouldn't make the most of it while you still have the chance. Whether you're playing hooky, sitting on the stoop or enjoying a Summer Friday - we have essentials that you must have handy to stay out for as long as the day takes you!

| Infusion de Rose Nourishing Lip Balm l LAURA MERCIER | Warren Backpack MONICA BOTKIER  | Flip Flops FLEEPS | Dream White Tea & Honeysuckle Perfumed Shower Gel LOLLIA | Jasmine DEMETER | Chroma Card Case Yellow, Alligator STEWART STAND | Spiral Hair Bands INVISIBOBBLE |

In #Athspo, #AthTribe, Aug 2016, Fashion, Lifestyle, Magazine Tags In Our Bag, Backpack, fragrance, lotion, laura mercier, fleeps, Demeter fragrance, Monica Botkier, Lollia, Invisibobble, Stewart Stand, wallet, Summer Friday
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PHOTOS COURTESY | modelFIT

ATHLEISURE LIST: MODELFIT

August 31, 2016

Former stylist, Vanessa Packer is the Co-Founder of modelFIT, a bespoke workout and nutrition program(she is a holistic nutritionist) which makes it a lifestyle. At it's core, their process emphasizes mindful movement and a balanced diet. This can increase more fitness, increased energy, and balanced moods. These effects are benefits that she feels she has acquired since creating this method.

Clearly, the belief has resonated with its clients which include Taylor Swift, Chrissy Tiegen, Karlie Kloss (as well as a number of notable of Victoria's Secret Angels) who make sure that they are runway, tour, studio, and stage ready. Located in the LES of NYC's Bowery, Vanessa partnered with Celebrity Trainer, Justin Gelband in their 1,500 sq ft space where classes average $40 a session.   

modelFIT provides an effective workout in a space that is beautiful and refined. Signature workouts incorporate a mix of Pilates, Yoga, movement, motion, balance, stability, functional training and more. Instructors incorporate their various backgrounds in yoga, boxing, dance and intrinsic strength training and fuses it with the modelFIT philosophy of mindful exercise. The focus is on slower movement and working smaller muscles, which yields results that lengthen, sculpt, tone and tighten the body.

Guests enjoy a studio space filled with fresh flowers, organic beauty products, plush towels, and the latest magazines to round out their experience. Of course, modelFIT apparel is available for purchase.  It is minimalistic, clean, and modern zen. The space (a former factory circa 1900) sits atop the bustling corner of Rivington and Bowery to have a birds-eye view of the iconic city it sits within. Another service that is offered to members is one-on-one individualized nutrition consulting, in addition to an array of great workouts that are offered at this studio.

MODELFIT FACTS

LOCATION: 212 Bowery NY, NY 10011

STUDIO OFFERINGS: Train like a model is a mantra that is not a part of this gym but is infused within their clientele. Nutrition, zen, and a workout with a focus on smaller and mindful movement is brought together for this method.

In #Athspo, #AthTribe, Athleisure List, Aug 2016, Fitness, Lifestyle, Magazine, Pop Culture, Sports Tags ModelFit, Vanessa Packer, trainer, nutrition program, mindful fitness, fitness, Taylor Swift, Chrissy Teigen, Karlie KLoss, Victoria's Secret Models
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| PHOTOGRAPHY Stefano Raphael | STYLIST Sar Reza | MUA/HAIR Pam Garcia | MUA/HAIR Federico Hernandez | PRODUCTION Fai Fischer | PRODUCTION Eduardo Barbosa |

| PHOTOGRAPHY Stefano Raphael | STYLIST Sar Reza | MUA/HAIR Pam Garcia | MUA/HAIR Federico Hernandez | PRODUCTION Fai Fischer | PRODUCTION Eduardo Barbosa |

THE FASHION GAMES

August 30, 2016
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Read more from the Aug Issue.

In #Athspo, #AthTribe, Aug 2016, Beauty, Fashion, Fashion Editorial, Fitness, Lifestyle, Magazine, Pop Culture, Sports, Road to Rio, Womens Tags The Fashion Games, Models, Mexico City, Brazil, Hungary, Russia. Jamaica, Germany, Cuba
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PHOTOGRAPHY CREDIT | Indigital

MOVEMENT AND SHAPE WITH CUSHNIE ET OCHS

August 29, 2016

The undisputed "Queens of Body Con," Cushnie Et Ochs know a thing or two about making a statement with their distinctive collections that fit the body to perfection with cut outs, slits, and textural play. Carly Cushnie and Michelle Ochs are more than just darlings of the CFDA, they have continued to showcase their fashion cred as a celebrity favorite on the red carpet with Karlie Kloss, Charlize Theron, Reese Witherspoon, Gwenyth Paltrow, Jada Pinkett and more. They are the go-to for making a sultry and sexy statement, while ensuring a powerful tone. A defining moment of distinction came when First Lady, Michelle Obama wore a custom piece for the White House's Christmas in Washington.

Although they are an American brand, their aesthetic showcases Danish and Italian influences. This summer, the duo presented their SS17 collection at Mercedes Benz Fashion Week. "Inspiration comes, from everywhere, from film to travel to an art exhibition, you can really find inspiration in anything," explains Carly when we asked how they keep the line fresh within their niche focus.

This season's collection focuses on a night out while balancing the duality of movement and shape. As always the design duo compliments their strengths in a way that creates flawless execution when paying homage to the female body. Never understated, they know how to merge their secret formula of edgy, yet classy.

In a word, their brand personifies the heartbreaker, an unapologetic woman who has something to say and wants to be a conversation starter before she has even uttered a sound.

The secret formula of the brand's versatility (as it can be worn from a power meeting, a lunch date, and an epic night out) and coveted nature comes down to its creation. "By design, our garments have a stretch structure and support which is fully lined so there's less of a need for specific under garments," noted Michelle. Looks are created with a balance of hard, soft, tailored and fluidity. Of course, they are all about fabrication details which include viscose, fine ribbed knits, and stretch twill.

The key to success for the team is not just in knowing their niche who continues to flock to them for embellishing their moments on the red carpet; however, the women put themselves into the line as well and continue to look at the ongoing lifestyle of the women who are on-the-go and enjoy going out.

They established this connection with their customer upon this summer's release of their active line where portions of the collections sold out in minutes via their Cushnie Et Ochs X Bandier collaboration.

"Being very active ourselves — and with the female form as the muse that informs our ready-to-wear collection — activewear was a natural progression for us," Carly stated in explaining this portion of the line extension. It is the epitome of being able to wear garments to a number of destinations from the gym, brunch, and out. The ability to do so with ease is an essential to the woman that is constantly on the go.

Although there are a number of designers that are looking to add this type of aesthetic within their collections, this is not a whim for this design set. Carly's workouts include SLT, SoulCycle and fitness artist Nicole Winhoffer's NW Method.

Just as their red carpet looks have enjoyed devotion from celebrities and power women, fitness has also responded with many of the pieces selling out just days after coming to market this summer! The ability to have a chic, edgy, and detailed look that provides the necessary function in the studio, but can also be rocked for life after the gym has resonated with their base.

 

When asked why it made sense for the ready- to-wear brand to include this within their design, Carly points to seamless integration. "At its core, Cushnie Et Ochs has always been about women's bodies. We wanted to create something for our existing, as well as next customer, that worked seamlessly into her next phase of life. So the natural progression was to create this athleisure line."

The all black capsule collection focuses on core pieces that stylish gym-goers can easily embrace. The edit of 10 pieces includes leggings, crop tops, jackets and tank tops. Of course, their signature of slits on slits and attention to detail is woven throughout the line. Notably, the duo have utilized fabrication that stretches 2 or 4 ways for their red carpet collection however this capsule uses fabrics that stretch 8 ways ensuring that everything stays where it is meant to be regardless of the workout!

"We were inspired to create the activewear version of our little black dresses and to highlight and define the female body through our signature cuts and sculptural lines," explained Carly. Being active herself and due to the nature of their designs, the duo understood that their base wanted to have this option. As always, laser cutting has been a core of the design and with this collaboration, the skin almost becomes another portion of the design element.

"In general wellness has become very important and people should be taking better care of themselves. But when you have great looking activewear, you not only perform better but you can transition from working out to normal life easily!" exclaimed Carly.

The ability to be synced into their customer and to ensure that they have her covered from day to night, as well as when she pops out to maintain her physique, keeps Cushnie Et Ochs connected with who they are as a brand.

As a mantra, "the brand is a for women by women, and we want to always express this female sensuality in our clothes," they proclaimed. Regardless of the season or focus, this is a pivotal pillar in their design ethos.

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The only constant is change and the Cushnie Et Ochs team continues to focus on what they do best, while looking at natural expansions that will continue to support their existing customer while also introducing themselves to new fans. They believe that their success has also been established in understanding that with so many options that are available, it is essential to create colections that allow consumers to purchase items that go beyond a season and not to make them so specific. This showcases their true versatility and establishes their ongoing loyalty.

What's next for this duo that continues to get it right by focusing on the details and the intimateconnection with their base? On the horizon for this fall is their much anticipated e-commerce store which is another benchmark from a brand that continues to move forward since they launched in 2008 and were picked up by Bergdorf Goodman in 2009!

Read more from the Aug Issue.

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In #Athspo, #AthTribe, Aug 2016, Celebrity, Fashion, Fitness, Lifestyle, Magazine, NYFW, Pop Culture, Womens Tags Cushnie Et Ochs, Bandier, slits, Ready to Wear., Karlie Kloss, Charlize Theron, Reese Witherspoon, Michelle Obama, Carly Cushnie, Michelle Ochs, Berlin Mercedes Benz Fashion Week
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SHOT AT Miami Beach | PHOTOGRAPHY Becky Yee | STYLIST Kimmie Smith | MUA Monique Woodland | HAIR Victor Ortega | MODEL Laura Odegard/THE MODEL SMITH | MODEL Sarah Smith/MC2 MIAMI |

SHOT AT Miami Beach | PHOTOGRAPHY Becky Yee | STYLIST Kimmie Smith | MUA Monique Woodland | HAIR Victor Ortega | MODEL Laura Odegard/THE MODEL SMITH | MODEL Sarah Smith/MC2 MIAMI |

KHAELEN + ALISE

August 28, 2016
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Read more from the Aug Issue.

In #Athspo, #AthTribe, Aug 2016, Beauty, Fashion, Fashion Editorial, Cover Story, Fitness, Lifestyle, Magazine, Photoshoot, Travel, Womens Tags Khaelen, Alise, Swim Style, Photoshoot, Miami Beach, Yandy.com, Anita
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PHOTOGRAPHY CREDIT | UnSplash

ATHLEISURE BEAUTY

August 27, 2016

The right look starts with some of our must have cosmetics that give you a great glow. This month, we're focused on Laura Mercier's Face Illuminator which gives you an amazing sunkissed look. Allow your skin to stay breatheable with Obsessive Compulsive Cosmetics' OCC Tint: Tinted Moisturizer. Finally, it's always about the eyes and Jane Iredale's Smooth Affair Eyes, eyeshadows in an array of colors.

LAURA MERCIER
LAURA MERCIER
OBSESSIVE COMPULSIVE COSMETICS
OBSESSIVE COMPULSIVE COSMETICS
JANE IREDALE
JANE IREDALE

Read more from the Aug Issue.

In #AthTribe, Athleisure Beauty, Beauty, Aug 2016, Lifestyle, Magazine, Womens Tags Laura Mercier, Athleisure Beauty, Obsessive Compulsive Cosmetics, Jane Iredale, Moisturizer, Illuminator, Eyeshadow
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Images courtesy of Lela Rose

Images courtesy of Lela Rose

GET READY, NYFW PREP

August 26, 2016

Next month, Fashion Month begins right here in NYC and continues to roll on to global destinations that showcase SS17 within a number of locations. Whether you're a model hitting the runway, sitting front row, part of the creative team, or enjoying online - it's essential to be skin and health ready! Dermatologist Dr Dendy Engelman and Nutritionist Brooke Alpert share how you can be ready for fashion's biggest season.

BePrepared

Fashion Week is all about preparation. Brooke recommends a hearty breakfast to kick-start the day and stave off temptation mid-day to reach for unhealthy snacks. Try oatmeal to maintain blood sugar levels and feel satisfied all morning, and fruit to fight fatigue and stress.  Don’t forget to pack snacks for in between shows! Brooke is partial to almonds, dried fruit, jerky and squeeze pouches. “The almonds and jerky have protein to help satisfy, and the fruit and squeeze pouches will keep your energy levels up while running from show to show.”

Dr. Dendy wants your skin to glow and withstand the stress Fashion Week Brings.  Her first secret: the Oxylight facial. “What’s nice about a facial is that it is customizable to treat many skin concerns,” says Dr. Engelman.  Oxylight facial is a comprehensive skin rejuvenation treatment using light therapy for anti-aging and discoloration, increases collagen production and firming with galvanic currents, oxygenates the skin while destroying harmful bacteria as a side benefit for active skin. “I also like to have my clients use a brightening mask or a sleeping mask the night to maximize absorption before each day so the skin as further insurance for a camera ready appearance.” Dendy recommends DERM iNSTITUTE’s Cellular Brightening Bio-Crystal Mask - 4 packs or Nerium International AD Night Cream.

DERM INSTITUTE
DERM INSTITUTE
NERIUM INTERNATIONAL
NERIUM INTERNATIONAL

Stay on your Game

When travelling all day, you are at the mercy of what your hectic schedule brings. Brooke always carries a water bottle to remind her to stay hydrated throughout the day. "Water is essential for feeling your best and keeping headaches away.”  “I like to add a scoop of Reserveage Collagen Replenish Powder for an extra beauty boost. It’s tasteless and odorless, you don’t even realize it’s in there,” says Alpert. “Collagen is a good source of protein to keep hunger at bay too.”  

We don’t realize all the germs and bacteria that get on our skin and face. When opening doors, touching invitations, even using our computers—we transfer germs to our face. This can cause breakouts and irritations. “I love cleansing and hydrating mists that can be easily sprayed to refresh throughout the day—even over makeup,” says Dr. Dendy. (LUMIONskin Oxygen Mist Plus HOCL) “And of course, using protective sunscreen!” (Elizabeth Arden Prevage City Smart SPF 50).

LUMIONSKIN
LUMIONSKIN
ELIZABETH ARDEN
ELIZABETH ARDEN

-- Psst. Don’t forget your charger—you know your snapchat will kill your battery life—and a good playlist for between shows or while you are perusing online.

You survived Fashion Week, now what?

Time to put all those makeup and fashion trends to the test and hit the streets. Staying healthy can be hard when you’re dining and cocktailing, debuting the newest trends. Brooke likes her clients to do regular weigh-ins. “This will prevent over indulging and bring mind-body awareness.” When out, take a quick run-through of what is offered. “Pick what actually looks good and worth eating, planning will help with any regretful bites.”

All the new makeup trends can be fun to try, but make sure you are using products that are nontoxic. “I look for products free of parabens, fragrance, gluten, mineral oil and talc,” says Dr. Dendy. These products are safe for even the most sensitive skin. So whether you are covering dark circles (Nerium International Age-Defying Serum) from a late night or testing out the newest runway look, you are protecting your face while looking fabulous. Brands like Cover FX don’t have harmful ingredients and are safe for all skin types.

NERIUM INTERNATIONAL
NERIUM INTERNATIONAL
COVER FX
COVER FX

 

 

Read more from the Aug Issue.

In #AthTribe, Athleisure Beauty, Beauty, Aug 2016, Lifestyle, Magazine, Womens Tags NYFW, NYFW Prep, Skin, beauty
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SHOT AT Ava DoBro | PHOTOGRAPHY Eugene DeLucie | STYLIST Kimmie Smith | MUA/HAIR Kat Osorio | MODEL Heidi Li |

SHOT AT Ava DoBro | PHOTOGRAPHY Eugene DeLucie | STYLIST Kimmie Smith | MUA/HAIR Kat Osorio | MODEL Heidi Li |

HELLO WEEKEND

August 25, 2016
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| Cheetah Bodysuit ELEKTRIX LOVE | Sport Bra/Striped Long Sleeve Tee AVOCADO ACTIVEWEAR | Headband BUFF | Workout Gloves PROPS ATHLETICS | Cropped Sweat Pant FOREVER 21 | Trainers NEW BALANCE | Talisman Necklace SEQUIN JEWELRY | Earrings E SHAW JEWELS |

Our shoot focused on our model on a lazy Saturday in her apartment from getting up, relaxing, and getting a work out in. Ava DoBro is located in Brooklyn's Navy Yard and has a few things that are worth noting.

AM: What is the concept behind the design of the building?

AD: The building is unique in that it offers two distinct AvalonBay products (AVA DoBro and Avalon Willoughby Square) with a series of shared amenity spaces throughout. Feeding off the energy of the neighborhood, AVA DoBro creates a slender, fully-glazed silhouette anchoring Downtown Brooklyn. Interior designer CetraRuddy brought this dual-branded concept to life by creating two separate communities, each with memorable spaces and experiences geared to a specific target market. Avalon caters to a classic and sophisticated design sensibility, while AVA reflects a more eclectic, neighborhood-inspired design.

AM: What are the amenities offered at AVA DoBro?

AD: AVA DoBro offers residents a Children’s Play Room, comfortable Chill Lounge, Fitness Center, Fitness Studio and 30th Floor Rooftop Terrace to lounge, entertain and grill. Pet-centric amenities include a dog-washing station and vast rooftop dog run. Additionally, the lobby offers immediate access to AVA Brew, an on-site specialty coffee shop. By the end of the year, residents will also have access to an exclusive 58th Floor Lounge with north- and south-facing terraces with stunning views of Manhattan, Brooklyn and the Statue of Liberty.

AM: Accessibility seems to be a major aspect to this rental property with the access to subways on the corner, coffee shop etc, what colleges and larger businesses are in the area that would be draws to potential residents?

AD: Residents are drawn to the easy access to Manhattan and the emerging commercial and retail district of Downtown Brooklyn. The nearby MetroTech Center and King County Supreme Court house thousands of jobs, while Brooklyn Law School, NYU’s Tandon School of Engineering, Long Island University’s Brooklyn Campus and New York City College of Technology flood the neighborhood with students.
 
AM:  Who decorated the space featured within our photoshoot?
 

AD:
CetraRuddy is the interior designer for the project and Pushcart Coffee operates AVA Brew.
 
AM: What are other selling points in this building?
 
AD:
Beyond the AvalonBay brand recognition, residents are especially fond of AVA Brew, the full suite of building amenities, range of unique apartment layouts, the pet-centric amenities and the friendly building staff.
 
AM: For those that are residents, what are the neighborhood selling points?
 
AD:
Residents are attracted to the immediate access to Manhattan, rapidly-emerging neighborhood, active streetlife and unique services and amenities AVA DoBro offers.

AM: Is there anything that we should know about the Brooklyn Navy Yard area?
 
AD:
The Navy Yard is undergoing a radical transformation and is quickly becoming an integral piece of Brooklyn’s waterfront redevelopment. A magnet for pioneering, energetic and creative entrepreneurs, the Brooklyn Tech Triangle is fueling a renaissance to grow the innovation economy in Downtown Brooklyn, DUMBO and the Brooklyn Navy Yard.

Read more from the Aug Issue.

In #AthTribe, Aug 2016, Beauty, Fashion Editorial, Fashion, Fitness, Lifestyle, Magazine, Womens, Real Estate, Real Estate NYC Tags Eugene DeLucie, KImmie Smith, Kat Osorio, Heidi Li, MUA, Hair, Stylist, Photographer, Elektrix Love, Avocado Activewear, Buff, Props Athletics, Forever 21, New Balance, Sequin Jewelry, E SHaw Jewels
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PHOTOGRAPHY COURTESY | Tori Praver pictures courtesy of Alexander Tamargo/Getty Images | 1 Homes South Beach and Funkshion Swimweek pictures courtesy of SimonSoong Photography |

GREECE INSPO X MIAMI SWIM WEEK WITH TORI PRAVER

July 26, 2016

All eyes were on Miami as another successful season of Swim Week SS/17 hit South Beach. We caught up with former Sports Illustrated model, Tori Praver, who closed the season with her namesake line. This season she showed her 2017 Resort Collection entitled "Royal Castaway" which takes inspiration from Greek architecture, tiles, and white ocean rocks. Filled with earth tones balanced against black and white as well as limoncello and chili pepper hues. Tori Praver is available at Barneys New York, Saks Fifth Avenue, and Anthropologie.

We took a moment to chat with Tori about how she keeps Swim Week Stress away, stays healthy, continues to be fit on the road, and spending time with her family during one of her biggest weeks of the year.

ATHLEISURE MAG:  What is the inspiration behind this year's collection?

TORI PRAVER: I was inspired by travels through Greece and European cliffside beaches. We've also introduced a new range of coverage for bottoms this season that speaks to our youthful and mature customers. I'm also thrilled to offer some new styles for our separates - fit and form and very important to me, and are the cornerstone for everything I create.

AM: What does it mean to show at Swim Week?

TP: As far as being a swimwear designer goes it’s what you wait for all year – it’s a very special place to be able to showcase your collections and it’s also a lot of fun at the same time. I get to reconnect with my fellow designers and see everyone again from years past.  

AM: How do you stay fit on the go? 

TP: I try to eat clean whenever possible and keep up my workout regimen while on the  road. Luckily my family and I had the privilege of living at the Penthouse Residences for the week at 1 Hotel & Homes South Beach. The property really promotes a healthy lifestyle and offers a wide variety of healthy dining options by Chef Tom Colicchio, as well wellness and fitness classes throughout the day from SoulCycle to Spartan training, rooftop Yoga and more.

AM: Why is eating organic important to you?

TP: I’ve always been cautious about what I eat but now that I have two children, it has made me that much more aware of what we put in our bodies. There are so many hidden ingredients / chemicals in the food people eat every day without even knowing. Eating organic makes you feel healthier and better overall, and it’s important to me for my kids to also be aware of these things. 

AM: How did you combat Swim Week Stress?

TP: Living in the Penthouse Residences at 1 Hotel & Homes South Beach was a stress relief in itself. My daughter Ryan was always entertained around the property between the four ocean front swimming pools, children’s activities and more. I was able to escape in the mornings as well to the SoulCycle studio on property and spun out my stress. It was really fantastic having everything I love in one place and made my life during Swim Week much easier. 

AM: Now that you completed your show, what are you up to for the rest of the summer?

TP: I’m going to relax, spend time with my kids and not be stressed! I’m looking forward to staying in one place for a while. 

AM: What lessons did you learn as a Sports Illustrated Model that have assisted you in balancing your time, being successful as a designer, etc? 

TP: It wasn’t necessarily what I learned as a model, but the individuals that I’ve met along the way and the connections that I made were a huge advantage when I decided to start my own swimwear line. Every person you meet comes with their own life experiences and I’ve enjoyed getting to know and learn from so many different people throughout my career with all different backgrounds. 

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In #Athspo, #AthTribe, Beauty, Fashion Editorial, Fashion, Celebrity, Jul 2016, Lifestyle, Magazine, Pop Culture, Womens Tags Sports Illustrated Model, designer, Tori Praver, SwimWeek, Miami SwimWeek, Swim Week, Miami, runway, bikini, fashion show, SoulCycle, 1 Homes South Beach Residences
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Pictures of Michael Strahan in athleisure attire, courtesy of JCP

Pictures of Michael Strahan in athleisure attire, courtesy of JCP

GOOD MORNING, MICHAEL

July 25, 2016

Michael Strahan is a true New York icon. We had the pleasure to chat with him about his new athleisure line, MSX by Michael Strahan; where we can see him next; and how he remains on top. We also caught up with Stuart Billingham, JCPenney Creative Director for Men's Private Label for more on the collection.

ATHLEISURE MAG: - Stylish active lifestyle sounds like a great ethos for you, you’re always looking good on-the-go – what’s an average day like for you?

MICHAEL STRAHAN: There really isn’t an “average day” for me. Every day is so different, especially during different seasons. For example, during football season, I’m traveling from New York to Los Angeles for NFL on FOX. On days that I’m on Good Morning America, I wake up around 5:30am. My afternoons are always different. Sometimes I’m taking meetings with my management and production company, SMAC Entertainment and other times I’m doing activities that I enjoy, like playing golf! I’ve been spending a lot time working on my athleisure line MSX and my clothing line Collection by Michael Strahan.

AM: When did you first decide to jump into a companion line for Collection by Michael Strahan?

MS: I had a lot of fun creating Collection by Michael Strahan with JCPenney and I realized that in addition to great tailored pieces, men also need comfortable, stylish clothes that can be worn anytime. MSX by Michael Strahan is inspired by my active lifestyle and provides men trendy, functional pieces that can be worn everywhere. I call it my EveryWEAR for everywhere. And best of all, it's all priced for a great value. I'm really excited to be part of what's happening in the overall athleisure movement and I'm excited for the future of MSX.

AM: Why do you think athleisure wear has become such a movement?

MS: The way people are living these days has changed. People are on the go much more than ever before. Wearing a comfortable, yet stylish tee and pants is not for lounging, it's for living! To be able to go throughout your day and not feel over or underdressed in any situation is crucial and that's where athleisure comes in.

AM: “Everywear for everywhere,” that’s catchy, what assortment does MSX currently offer?

MS: The line offers a wide range of clothes for every part of life. The chino pants are one of my personal favorites because they can easily go from the office to the golf course. Also the Henley three button shirts, the v necks and an assortment of short options. 

AM: What is it about MSX by Michael Strahan that makes it optimal for workouts and tackling tasks of the day after the studio/gym?

MS: The breathable fabrics are made to keep you cool and comfortable all day, when they are paired with the no-chafe stitching you’ll stay comfortable the entire day.

AM: Style, comfort and performance are key for activewear, what advanced technology and comfort features does MSX by Michael Strahan have?

MS: Every piece in the line has hidden details. We have the no-chafe seam details to keep you comfortable while you are moving or the UV protection so you will be protected all day long. My favorite details are the secret pockets. For example, I’m a golfer so I wanted the chino pants to looks stylish, yet be functional. We kept the left back pocket open so you can easily slip in your golf glove between swings and included a zipper on the right back pocket to keep valuables like wallet and phone.

AM: What are some of your must-haves that you keep in your secret pockets?

MS: I keep all the essentials in my pockets - money clip, keys, and sometimes my phone…when it’s not missing! haha

AM: Run us through some of your favorite routines when you’re in the gym. Have you carried over a lot from those grueling football practices? Do you take any studio classes to round out your training?

Pictures of Michael Strahan in athleisure attire, courtesy of JCP

MS: I usually work out for an hour 5/6 days a week. I don't do the same workout I did as a football player. Now I do exercises that are more conducive to mobility and flexibility. I still lift weights, but the exercises and amount that I lift are definitely different.

AM: What are some of the jams or artists that are your go-to’s for your workout playlist? Anything new you just started listening to?

MS: I listen to Bill Wither’s “Lovely Day” every morning before work. It’s the best way to start the day! I’m a creature of habit. I like to work out to Hip-Hop. Whatever's hot I listen to.

AM: How do you stay on top of daily nutrition, what are some of you favorite meal combinations and snacks that keep you lean and mean? What is that one irresistible treat item that you just crave and enjoy?

MS: I eat a lot of fish, chicken and turkey and fresh vegetables without the butter and other things that add sneaking calories into my diet. I have protein smoothies and hard boiled eggs along with nuts as well. I have a weakness for chocolate in any form so I do crave chocolate chip cookies and ice cream, but I only indulge occasionally.

AM: You are an inspiration for work ethic across the board, what does “being 100% present” mean to you?

MS: It means waking up happy and putting your best foot forward each and every day. A good friend of mine always says “dress shoes.” It makes me laugh, but I like the meaning behind it because it’s about “putting your best foot forward…and if you’re going to do that, you should literally be putting your best foot forward". I have to remember to put away the phone and stay in the moment. That's a hard test for everyone in this age of technology, but it really helps you to stay present if you can do it.

AM: Your best-selling book, “Wake Up Happy: The Dream Big, Win Big Guide to Transforming Your Life” shares a lot of personal stories and advice for personal ambitions and going from good to great. What is a tip or two to be on top of one’s game and keep on track in active lifestyle?

Photo (P.41) courtesy of Jerry Coli. Photo

MS: I draw upon the power of positive thinking often. Developing a routine always helps to keep you on track. And most of all, just remember to encourage yourself and give yourself a break if you need it. Don't be so hard on yourself if you're not perfect because none of us are.

AM: Hello Stuart, thanks for joining us. Tell our readers a bit about your background and how you came to be Creative Director, Men’s Private Label at JCPenney.

STUART BILLINGHAM: I have been in the industry for 15 years, both in the European & US markets, working on a variety of product ranging from surf/skate, outdoor, heritage and fast fashion. JCPenney was an amazing opportunity for me to work with a highly talented team and immerse myself in a number of different lifestyles through the amazing private labels exclusive to us here, including Arizona, Xersion and of course MSX by Michael Strahan.

AM: What are some of the lines that you have been able to create with personalities?

SB: MSX by Michael Strahan was the first line I have had the opportunity to collaborate with a major personality like Michael, so this idea of working with someone who had a strong idea that they wanted to bring to life was super exciting. 

AM: How did the collaboration with you and Michael Strahan come about and what is the process that goes into creating a line such as this?

SB: JCPenney and Michael have been working together on our suiting line, COLLECTION by MICHAEL STRAHAN so it felt natural to find something to balance that – with MSX we wanted comfort and performance attributes, but we didn't want to make it feel like a performance line. We want guys to wear it everyday, to integrate each piece into their lifestyle.

(P.142/143) courtesy of Frank Jansky/ZUMA Wire

AM: How was it to work with Michael?

SB: Michael was heavily involved in the design process and showed so much foresight when it came to the product. He has great vision and is obsessed about the details like I am, so we had fun geeking out over new ideas.

AM: What are some of the inspirations behind the line?

SB: This is Michael Strahan’s second apparel line with JCPenney and we pulled inspiration from his personal style and his active lifestyle as a father and one of America’s most recognizable athletes and media personalities.

AM: We hear Michael says “everyone should get one of each,” where is a good place to begin to jumpstart their wardrobe with some core essentials?

SB: The true core of the collection comes in our performance jersey styles. Anyone can build on our tees offered in crew neck, V-neck or sleeveless muscle, all with our no-chafe seam details and quick drying technology, so you will be comfortable all day. We also have great layer-ups in fleece and 4-way stretch fabrications that offer great outfitting capabilities.

AM: What are additional styles that will be in future collections?

SB: Together with Michael, we are continuing to evolve the line with new product, and have some very exciting things coming for the MSX collection for Fall 16. Stay tuned.

Photo (144/145) courtesy of Lev Radin.

In #Athspo, #AthTribe, Book, Celebrity, Fashion, Fitness, Jul 2016, Lifestyle, Magazine, Menswear, Pop Culture, Sports Tags Michael Strahan, MSX by Michael Strahan, JCPenney, Men's Private Label, Stuart Billingham, NFL, Giants, FX, Good Morning America, New York, Los Angeles, SMAC Entertainment, Collection by Michael Strahan, EveryWEAR, studio, gym, technology, Bill Wither, Lovely Day, Wake Up Happy, Wake Up Happy: The Dream Big Win Big Guide to Transforming Your Life, football, Creative Director, designer, America, tees, crew neck, v-neck, sleeveless muscle, no-chafe seam, drying technology, fleece
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DESTINATION: TEAM USA Tribeca Digital Studios x United Airlines

DESTINATION: TEAM USA
Tribeca Digital Studios x United Airlines

KEY ART COURTESY | Tribeca Digital Studios

BINGELY STREAMING

July 25, 2016

What does it take to be 1 of 500 people to have the chance to get a spot on Team USA for the Olympics? The journey includes years of preparation from international competitions, clinics, and sacrifice. 

This movie focuses on 5 athletes (who represent a diverse group of sports with an array of challenges that take place while they train), at various stages of their lives who share the dream of representing the US in Rio during the Olympics and the Paralympic games. The film showcases the wins, misses and humbling aspects that these dreams create for each individual.  

HAPPINESS ISKaren Morey

HAPPINESS IS
Karen Morey

PHOTOGRAPHY COURTESY | Karen Morey

Happiness, what is it and what does it mean to you? In this poetic documentary short, Karen Morey (directed, edited and shot) explores this narrative by asking a curated group of 8 people around the world that speak in their native tongue. 

Throughout this mini documentary, we hear and see vivid reflective discussions and imagery of how diverse people of many walks of life can see, feel, remember, and aspire. This short is available on Vimeo.

RUN MAMA RUNDaniele Anastasion

RUN MAMA RUN
Daniele Anastasion

PHOTOGRAPHY COURTESY | ESPN

Sarah Brown is an athlete that is focused on coming to Rio for the 2016 Olympic games, and like many, she knows that the Olympic Trials are an important benchmark to get her there. Unlike other athletes, Sarah was pregnant heading into trials. Between the birth of her child and the competition she had a little over 3 months to get back into shape.

Run Mama Run is an ESPN W weekly short looking at her training throughout her training, setbacks she had during this time, and how she trained to be ready to join her team. Make sure to check in before July 27th to binge this series while it is still available on the site.

Read more from the July Issue

In #Athspo, #AthTribe, Bingely Streaming, Fitness, Jul 2016, Lifestyle, Magazine, Pop Culture, Streaming, Womens Tags ESPNW, ESPN W, Sarah Brown, Daniele Anastasion, Olympics, Track, Tribeca Studios, United Airlines, Destination, Team USA, Happiness Is, Karen Morey, documentary, Olympic hopefuls, training, Olympic Trials
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| PHOTOGRAPHY Paul Farkas |

ATHLEISURE KITCHEN, BITES WITH A TWIST

July 24, 2016

It's always important to have easy treats that can be made for hot days or when friends are coming over. Athleisure Kitchen focused on two great dishes. We grew up eating deviled eggs and can't get enough of them! These deviled eggs include avocados which makes them even creamier and adds a nice touch to this classic appetizer.

AVOCADO DEVILED EGGS

YIELDS:  24 Deviled Eggs

Ingredients:

12 large eggs
½ cup mayonnaise
Grated zest of 1 lemon plus 2 tablespoons lemon juice
1 tablespoon yellow mustard
¼ teaspoon kosher salt
¼ teaspoon freshly ground black pepper
1 avocado, diced
Red pepper flakes (optional)

Directions:

1. Fill a large saucepan with water and bring to a boil. With a ladle, slowly lower the eggs into the water one by one. Reduce the heat to a low boil and cook for 10 minutes. Drain.

2. When the eggs are cool enough to handle, remove the shells. Slice each egg in half lengthwise. Remove the yolks and place them in a food processor. Arrange the whites cut side up on a serving platter.

3. To the food processor, begin to add the mayonnaise, lemon zest, juice, mustard, salt, pepper, and avocado. Process until well blended and smooth, then transfer to a resealable plastic bag. With scissors, snip off a bottom corner from the bag. Using the bag like a pastry bag, pipe the yolk mixture into the egg whites.

4. Garnish with black sea salt, pepper flakes or whatever ingredient you choose. Serve immediately or cover loosely and chill until ready to serve. 

Whether you have it as an appetizer or it's your main dish, we can't get enough of this savory treat. Not only is it super easy to make, but there are a number of ways that you can customize it to your taste whether you eat it solo or with friends. Make it a mini party by adding your favorite drink. 

CHICKEN ENDIVE WRAPS

YIELDS 3 Dozen

Ingredients:

Endive:

1 pound Belgian endive

Cooking sauce:

2 tablespoons gluten-free hoisin sauce
4 teaspoons gluten-free oyster sauce
1 tablespoon gluten-free tamari soy sauce
1 tablespoon chili-garlic sauce

Chicken:

2 tablespoons untoasted sesame oil
1 tablespoon minced garlic
1 1/2 teaspoons minced ginger
1 pound ground chicken thighs
1/2 cup reserved hard, white endive ends, finely chop (optional)
2 – 3 scallions/green onions, finely chop white and light green parts for chicken, thinly slice green tops and reserve for garnish

For serving:

Crispy rice noodles
Additional chili-garlic sauce
Sriracha

Directions:

Prep endive:

1. Trim and discard very end of the endives. Separate each into leaves, reserving hard, white ends for sauté. Arrange leaves in a bowl; set aside.

Make sauce:

1. In a small bowl, stir together hoisin, oyster sauce, soy sauce and chili-garlic sauce; set aside.

Cook chicken:

1. In a large skillet, warm sesame oil over medium heat until shimmering. Add minced garlic and ginger. Cook, stirring constantly, until fragrant and garlic is just barely beginning to turn light brown (about 1 – 2 minutes).

2. Add ground chicken to the skillet, and smoosh into an even layer (ground chicken is a lot less crumbly than raw ground beef, so
it’s hard to crumble at this point…we’ll get there). After about 1 – 2 minutes, begin chopping chicken into smaller pieces. Continue cooking, stirring and chopping up more as needed, until pink color is nearly gone (about 5 minutes).

3. Stir chopped endive ends to the skillet with the chicken, and cook for about 1 minute — we don’t want them to get too mushy, just slightly softened.

4. Stir cooking sauce into the chicken, and continue to simmer until chicken is cooked through and sauce is somewhat thickened (about 2 – 3 minutes). Remove pan from heat, and stir in chopped scallions (white and light green parts only).

5. Transfer chicken mixture to a serving bowl and garnish with dark green scallion rings.

Serve:

1. Set out bowls of endive leaves, chicken, and rice noodles, plus additional chili sauce. Allow your guests to top each leaf to their liking.

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Read more from the July Issue

In #Athspo, #AthTribe, Athleisure Kitchen, Brunch, Food, Jul 2016, Lifestyle, Magazine, Photoshoot, Paul Farkas Tags Deviled Eggs, Endive, Lettuce Wraps, Avocado, chicken, brunch, seasoning, food, foodie, Paul Farkas
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PHOTOS COURTESY | Skinny & Co

COCONUT LIFE

July 24, 2016

Recently we started using Skinny & Co. which is a line of natural, unrefined extra virgin cold pressed pesticide-free coconuts that are from Vietnam. It can be used on your skin as well as consumed. With fans that include Angela Bassett, Viola Davis, The Green Bay Packers, and Chicago Bears use  this in their training routines. We sat down with Matt Geddie, President and Co-Founder of the brand.

ATHLEISURE MAG: Tell us about how Skinny & Co. came into being?

MATT GEDDIE: Skinny & Co. was founded by my brother and I after we discovered the life-changing benefits of practicing a chemical-free, holistic lifestyle. At fourteen, I was diagnosed with a terminal illness that doctors could not treat or cure. Searching for a way to save me, my mom turned to holistic medicine and went back to school to become a NMD. After suffering for four years, it was through alternative medicine that I regained my health and realized the value in providing the body natural, raw nutrients. To celebrate overcoming such an illness, Luke and I traveled to Asia on a backpacking trip where we discovered the coconut-rich palms of Vietnam. We’ve always been interested in international business and decided that the health benefits of coconut oil were too good not to share. Thus the mission of Changing the World was born. At Skinny & Co., we believe happiness comes from good health and that healthy people change the world. Healthy people are more than physically fit; they are energized, inspired, engaged, and capable of impacting the world around them. 

AM: What are your backgrounds and had you previously worked in the beauty/skincare industry?

MG: Both Luke and I are serial entrepreneurs who have always been interested in international business, import/export, and creating companies with a purpose. Our backgrounds do not include the beauty or skincare industry, but we are thrilled to be disrupting the market and providing consumers with a healthy, chemical-free option.

AM: How did you know that you wanted to focus on coconut and to create an extensive line?

MG: When you start a business, it is always best to start with one product and focus on simplicity.  Coconut oil that we could build a simple business around, was something due to the versatility yet would solve so many people’s complex problems. We knew we wanted to expand the line and offer multiple coconut oil products. We hope to introduce more Skinny & Co. lines and products in the future.

AM: What sets your coconut brand apart from other's that are also within skincare?

MG: The Skinny & Co. beauty line is truly raw. It’s a step above organic. We use five or less ingredients that are all non-toxic and edible. Everything is chemical-free. There are no preservatives, fillers, solvents, or binding agents. Just real, raw coconut oil and therapeutic grade essential oils to bring your skin the nutrients and benefits it truly needs. The skin is our largest organ and it deserves the best ingredients possible. Our company believes in transparency and quality as two of our top values. We will always be honest with our customers and provide top quality products.

AM: How important is packaging to complement the product and the brand?

MG: The look and feel of a brand is incredibly important. While we believe the quality of the product is most important, our branding reflects the purity and cleanliness that comes with Skinny & Co. raw coconut oil and our entire product line.

AM: Can we expect new products from Skinny & Co.?

MG: We are always working on fun and exciting new products. There are lots of future plans for Skinny & Co. We are currently working on a coffee coconut oil line, all raw, natural, and chemical-free as always.

AM: Where is Skinny & Co. sold?

MG: Skinny & Co. products are sold online on our site and in Von Maur department stores
across the country. We are also located in Sephora Canada and different boutique stores all over the US. Check our site for our product locator, email, or call us as we love interacting with our customers.

AM: How important is it that product can be used in a number of ways - including being ingested?

MG: One of the best things about our raw coconut oil is that it’s so versatile and healthy for everyone in the entire family, including your babies or pets. You can consume coconut oil or use it in a variety of skincare applications. We recommend adding at least 3 tbsp. of Skinny & Co. Coconut Oil into your daily lifestyle.

AM: Does Skinny and Co support any charities?

MG: Skinny & Co. is a sustainable business that provides resources to build homes and teach English to Vietnamese children. We also
support initiatives to educate American children on the importance of nutrition and eating healthy. The charities we support include a non-profit in El Salvador called King’s Castle and Rest Ministries in Indiana.

AM: Are there additional ingredients that you will include in the line (we're obsessed with the Rose Body Butter)?

MG: As of now we are starting working the coffee coconut oil line which will incorporate the amazing benefits of utilizing coffee in skincare. I’m glad you like the Rose Body Butter. We use real rose, not just rose scent, to make it extra luxurious.

Read more from the July Issue

In #Athspo, #AthTribe, Beauty, Jul 2016, Lifestyle, Magazine Tags Skinny and Co, coconut, raw coconut, Vietnam, Angela Bassett, Viola Davis, The Green Bay Packers, Chicago Bears, Matt Geddie, beauty, skincare, natural, raw ingredients, coconut oil, coconut water, skin, essential oils
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Pictures courtesy of Griffin Club LA

TAKE A DIP AT THE GRIFFIN CLUB LA

July 23, 2016

We're in the middle of summer where being near the water is an essential for fun as well as to stay cool! Adulting can be tough and even we need to be reminded of pool safety! We talked with Aquatic Director, Susanna Lubinsky Of Griffin Club LA to make sure that we all know the do's of water safety!

ATHLEISURE MAG: Why is swimming a great activity for fitness and what are its benefits?

SUSANNA LUBINSKY: Swimming is very different from working out on land. Since water is over 700 times denser than air, swimming forces your body to constantly work through
resistance through muscular contraction. This kind of resistance training is unique in that it strengthens your skeletal muscles, improves your muscular mass and tone, and builds endurance while also strengthening your involuntary muscles, like your heart and lungs. Furthermore, since swimming is low impact, you can swim at higher intensities at a more regular basis without feeling the wear and tear that some land-based workouts may cause. Swimming is also a full body workout: training the large muscles of your back, core, shoulder and arms, glutes, hamstrings, wrists, ankles and feet, as well as many small, stabilizing muscles that other workouts miss. Swimming also affects your central nervous system, your sense of balance, proprioception, cognitive functioning, as well as your cardiovascular health.

AM: What tips would you provide to those that are adults that have never swam, but are looking to include this within their routine for fitness?

SL: Have fun and explore different pathways of movements. Not all adults have to swim traditional laps in order to get the physical benefits of working out in the water. If you’re a runner for example, try wearing a weighted belt, and go jogging through the water. It’s gentler on your joints while also giving the added benefit of a massage—as you move through water, it naturally channels and swirls, creating a whirlpool effect on the muscles. Also, don’t be shy to take a class or a lesson from a swim coach. They are like personal trainers; they will guide you to avoid bad habits and unnecessary injuries.

AM: Is swimming also therapeutic in terms of assisting in reducing injuries that may have taken place from other activities?

SL: Absolutely! Since it is a low impact sport, it’s easy on the joints and many physical therapists include swimming for rehabilitation. Furthermore, you get the added benefit of mental clarity and stress reduction. Being submerged in water has the benefit of sensory deprivation—all this means is that if you’re looking for a place of quiet and calm, diving under water may just do the trick. There is new research out there that shows the benefits of floatation tanks, relieving symptoms such as chronic anxiety.

AM: What are the best foods to eat before and after swimming and what should be avoided?

SL: What’s important to note here, is that everybody is different. What works for one person may not work for another. It’s important to experiment and notice which foods work for your body. An easy rule of thumb is you want to consume simple carbohydrates before exercising, like fruit, a peanut butter and jelly sandwich, or an energy bar, for quick, immediate fuel. It’s also super important to remember to stay hydrated, which many swimmers may not think about since they are immersed in water. Feed your body post workout with a lean protein to rebuild muscle as well as a complex carbohydrate, such as leafy green vegetables, rice, or pasta to replenish sugar levels.

AM:  What are the benefits that swimming can provide?

SL: It’s an amazing lung strengthener, and who wouldn’t want strong, healthy lungs? When your body and face is immersed in water, there is greater pressure on the diaphragm and lungs, making oxygen a premium commodity. Therefore, the body learns to adapt with the pressures by optimizing the air it does take in, while expelling more carbon dioxide. This alone improves pulmonary health while increasing blood flow to the brain. Furthermore, studies have shown that regular swimmers have lower resting heart rates and blood pressure as well as greater elasticity in the lungs and skin.

AM: Are there injuries that are common to swimmers and how can you avoid this happening?

SL: The most common injury is the swimmer’s shoulder, which manifests most frequently with the freestyle stroke, and to a lesser degree with backstroke and butterfly. It shows up as inflammation and pain most often in the deltoids and rotator cuff. It is often caused by improper technique, excessive downward force of the arms, or pushing through against the onset of fatigue. 

Overtraining, unbalanced strength, such as with unilateral breathing, and the overuse of paddles can exacerbate the condition. Best prevention is make sure your swimming technique is sound. Take lessons with a qualified professional, brush up on drills, and pay attention to your body, rather than move from habituated patterns. Make sure you familiarize yourself with and incorporate hydrodynamic principles into your practice. Rest when you are tired, as overtraining tired muscles weakens the integrity of the small, stabilizing muscles. Also, it’s important to stretch the chest and strengthen your latissimus dorsi regularly.

AM: What are popular water sports that are available at Griffin Club?

SL: Griffin Club Los Angeles offers a Cross Training H20 class, a creative, fun and wet way to spice up your workout this summer. Taught by our Athletic Director Derek Capps and myself, participants are divided into 2 groups and alternate between land and water for an enhanced metabolic training experience. The land-based sequences are comprised of multi-joint movements like burpees, pushups, squats and jumps. The swimming portion will utilize a variety of strokes for an aerobic workout. Combining these two different workout methods will assure a high caloric burn both during and after the workout as well as improve overall performance. This class is suitable for all fitness and swimming levels. Griffin Club Los Angeles offers classes for children as well, including a Parent & Me swim class for children 6 months to 2.5 years of age.

Read more from the July Issue

In #Athspo, #AthTribe, Fitness, Jul Issue, Lifestyle, Magazine, Sports, Jul 2016 Tags Griffin Club LA, Swimming, pool, aerobics, exercise, muscle, trainer
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Pictures courtesy of Nastia Liukin

HER ROAD TO RIO

July 23, 2016

The Olympics™ are just around the corner and in addition to seeing our favorite athletes compete, it's also a great time to see former Olympians who have taken on new roles. We spoke with Nastia Liukin on the road during the Olympic Trials to talk gymnastics, commitment and her role as a commentator for NBC during the games at Rio!

ATHLEISURE MAG: Growing up in a family of Olympians, how did this craft your interest in the sport and how did you get into it?

NASTIA LIUKIN: Well, believe it or not, my parents didn't even want me to do gymnastics. They knew how hard it was and they just wanted their one and only child to be happy. But for me, my happiness came from gymnastics. I never wanted to leave the gym. I fell in love with the sport at such an early age.

AM: As someone who trained from an early age, how did this affect your outlook on life in terms of commitment, dedication etc?

NL: Commitment and dedication where both two major factors that helped me achieve my goals. Ever since I was a little girl, I knew I had to be committed in order to achieve those dreams. Nothing would be handed to me. I was never the strongest gymnast, so I had to work extremely hard on conditioning in order to perform a lot of the skills.

AM: What was your training like heading into the 2008 Olympic games and how did you maintain balance while you were at the games?

NL: Training heading into the 2008 Olympics ™ was pretty intense. 7 hours a day, 6 days a week (sometimes 7 days a week) depending on the competition schedule. I really didn't think or do too much else besides training, physically therapies, extra cardio or conditioning. My life revolved around the Olympics that entire year, and most years as well. But specifically 2008. 

I didn't want to look back in September of 2008 and think what if, what if I would have trained more, done more routines? Those thoughts started to haunt my mind, so I made sure to not let them creep into my mind too much.

AM: As an athlete, you never know where your career will go, since then you have created clothing lines and been a spokesperson for other brands, how exciting has that transition been and do you have other projects coming up that you can tell us about?

NL: To be honest if you would have told me that 10 years ago, I would have never believed you. I started gymnastics because I had such a huge passion for the sport. It was never to make it a career or build a brand, or even win gold medals. I loved flipping, and learning new skills. It all gave me a thrill. Now at 26 years old, I look back at everything I have done and continue to do and am so thankful for it all. But, I do have to say it hasn't all been handed to me. I feel like it’s a full-time job trying to continue doing what I’m doing with my career and I’ve had the chance to work with some amazing people in the industry that have helped shape my career into what it is now. I am working on a few projects that I’m so thrilled to be working on, but for now I have to keep them a secret.

AM: We've listened to you commentating on the Men's and Women's Gymnastic Trials and know you are doing this throughout the games, how exciting is it to be the NBC Commentator for Gymnastics?

NL: I was so honored when NBC offered me this role. To be able to continue being involved in something I love so much has been incredible. It has definitely been a learning experience and with each time we are on air, I learn more and feel a little more confident. This is now my fourth year, but there is nothing like an Olympic™ Games. So I’m extremely excited for Rio!

AM: Going into Rio, who are your favorites for the US Men's and Women's team that you can't wait to see - who should we be watching out for?

NL: Simone Biles, without question, is the heavy favorite on the women’s side. She has the chance of winning 5 GOLD medals in Rio. Aly Raisman and Gabby Douglas are trying to make their second Olympic™ Team and have a great shot. So it will be a very fun competition on the women’s side.

On the men’s side, Sam Mikulak is the favorite for the US. He is the 4 time National Champion going into the Rio and will be competing in his second Olympic™ Games.

AM: As a gymnast who has competed on the Olympic™ stage, do you share any words of wisdom to the gymnasts that you share with them when you've been traveling with them?

NL: Most of them don’t need too much advice. They are more prepared, physically than they will ever be in their lives. But mentally, it’s important to stay calm and treat it like any other competition. Also, enjoy it. It goes by so quickly, you blink and it’s over.

AM: What are you looking forward to in Rio (whether within the gymnast category or outside of it)?

NL: Definitely the gymnastics but also getting a chance to see the other sports. When I was in Beijing, I didn't get that chance to go to other events, so I’m looking forward to that. I also love trying to experience the culture of every city/country I visit.

AM: What's it like when you've been on the circuit with the gymnast as a broadcaster?

NL: Well the current group of athletes I’ve known them and even competed with most of them. So I really have to remove myself from being friends with them and just do my job as an analyst. Of course I’ve been in their shoes, so I know how it feels when someone is a little too negative or could say something that really puts you down. I feel like there is a difference with analyzing something, even if it’s a fall, and being negative.

AM:  What do you do in terms of your personal training and how is it different than when you competed?

NL:  Well it’s definitely quite a bit different now. I used to train 7 hours a day, 6 days a week. Now I workout about 4 times a week for about 30-60 minutes, depending on my schedule. I’m on the road a lot so that makes it difficult, but not impossible. I love mixing it up. Pilates, yoga, spinning, circuit training.

AM: How do you stay balanced with your busy schedule to ensure that you take the time that you need for yourself?

NL: I always make sure to take time in the morning, even if I have a busy day ahead. I like waking up extra early to have my coffee, get in a workout, even if it’s only 20 minutes. That keeps me balanced and make me feel great the rest of the day too.

AM: What's your personal style (items that you would wear when running errands, heading out to brunch and/or for a night out on the town)?

NL: As much as I love dressing up for events, red carpets and photo shoots, my day to day life is definitely athleisure wear. From the gym to running errands to brunch, I love Stella McCartney for Adidas. She’s one of my favorite designers both in the sports world and fashion world.

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Read more from the July Issue

In #Athspo, #AthTribe, Celebrity, Fashion, Fitness, Lifestyle, Magazine, Olympics, Pop Culture, Road to Rio, Sports, Womens, Travel, Jul 2016 Tags Rio, Olympics, Nastia Liukin, 2008 Olympics, gymnastics, NBC, Olympic games, training, Stella McCartney
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PHOTOS COURTESY | Louise Phillips Forbes

LIVING HER WORDS

July 21, 2016

We chatted with Halstead's powerbroker Louise Phillips Forbes who has sold over $2.5 billion in sales over her 27 year career. In addition to selling some of Manhattan's and Hamptons most coveted properties, she is known for her focus on philanthropy, family, fitness, and "living her words". We sat down to talk with her at one of her current projects, 498 West End in NYC, to get an inside scoop on how she stays present and juggles it all.

ATHLEISURE MAG: Please share with our readers what it's like to be a power broker and what your day to day life is like in that career?

LOUISE PHILLIPS FORBES: Powerbroker – wow, I’m not sure that I think of myself in that way. I think one of the things that I am passionate about in my life professionally, is in following my heart and happened to be tremendously successful. When you live what you love, then it’s not work. What I do is such an intimate personal experience and being of service in that way. When I think of what my home means to me, it’s a privilege to be a part of that process to someone. Coming from that premise and building my business with no Rolodex and building my team with 8 people - we do 100s of millions of dollars a year, I guess that constitutes being a powerbroker. 

The greatest gift is to be able to do what you love and to have the balance of your family. There is no reason why you can’t have a family and a career. I kissed a lot of frogs before I found my prince. Part of it is that I have had a loss in my life. I lost my mom in my 20s and my brother passed away from AIDS and died in my arms when I was 30. I had a boyfriend in London who died of cancer when I was 38 and my father died from Alzheimer’s. So I also feel that those life moments recalibrated me each time – which is to say that you should truly live each day to the fullest and to make an imprint on the world around you. I can’t change the world, but I can make someone’s home precious to them. I can make my time with my children impressive and influential to help them be good citizens. I live my beliefs.

AM: How did you know you wanted to be in real estate?

LPF: I didn’t at all – I came in through the back door. I came to New York from Tennessee. Although I had southern roots, I was ready to go from being a big fish in a little pond and when I would go to dance auditions instead of being one amongst 23 people, I was one among 427. So we did what we needed to do to pay the rent, so I modeled, bartended, waitressed, did industrials (corporate entertainment for events), but I injured my back and was working in a restaurant. There was a baseball/softball team that used to come in every Wed after their games and I always remembered what they ate or drank. This girl was like, "you would be so good at real estate" and she suggested that I should call her friend. I mustered up the courage to call him and he said that I should come in and he would give me a job. Of course, I didn’t know it was commission only. My first year in real estate I made $8400 and it just fit. It fit, when I recognized how I felt about my home, knowing that I had left home as well as losing my family members. To be able to be a part of the privilege and to recognize that and to feel fulfilled was rewarding.

AM: How important is female empowerment, whether it’s being taught to the youth or with your peers at work?

LPF: Well, God gave me a household full of men. As much as a tomboy as I was growing up, I’m really a girl’s girl. I have friends from fourth grade that are still in my life today. When I look at the women – particularly at my mother and those who were my mentors, they were strong, purposeful women. To be able to continue to learn – there are 2 things that have to happen. You have to be willing to surround yourself around people and for myself, young professional women. In watching my mother raising her children and having (in the 60s) her own career as a writer as well as being professional fundraiser – she was able to juggle it all. Surrounding myself by women who are leaders – (I am in a women’s president’s association) and I am married to a serial entrepreneur. What I get from those women in the group is different than what I get from my husband. 

I took a stance when I broke into this business of real estate – it was not easy to navigate as a new kid on the block. I was eager to learn, but very naïve. It is very important for me to make it a priority to sit down and have a coffee and I don’t discriminate to women only; however, I have brought 70 people into the business in my 27 year tenure. It’s not about bringing them onto my team solely, but being able to reach out to them. What I have learned is that 30 mins or that hour is powerful. When they land wherever we have helped to navigate them, I have been on the other side of the table with them in negotiations. So treating people the way you want to be treated and being ultra successful – it’s important to be in the moment and to be kind. Women have taught me these lessons.

AM: We do a number of our shoots in stunning multi-million properties in the city. What are the trends in terms of purchasing properties in NYC versus out in the Hamptons?

LPF: My experience is primary residence for most people. Sometimes I do have those that are international that do not live in NY and are looking to buy into Manhattan as a second home. My two properties that I am building in Montauk and in Bridgehampton are my secondary homes. Although the needs of the two areas are different, the trends are the same. 

Right now when you have the privilege to work on a property like this, it was built in 1910 originally, we had a blank canvas to work with. Where else can you have this kind of frontage with a 30x20 living room, massive family room and a kitchen? For my life, the kitchen is the nucleus. It’s important to have our meals together, congregate, talk, share problems at school, work, teaching my children how to build relationships through communicating as opposed to dinners on the go. I don’t know if everyone functions that way but today, we live more communally. Back in the 20s when they had housekeepers that lived in their 3 or 4 maids rooms, it’s not how we live today. Even if I could live like that, I want to be in the thick of it. I have an island like this in the apartment that I created and my kids to this day – if we’re making cookies or banana bread, they’re rolling it out on this and sitting on the island. I find that the trend of having big open family rooms off their kitchens is something that most people want to accomplish even in an older floor plan. They open up the walls, flip the rooms to have an open kitchen into the dining room. 

While this is a very large home, we have experienced since the recession of 2008 and 2009 – a massive climb financial and although interest rates are low and more and more millennials are buying across the nation – the climb is going to be forcing a new trend of more efficient living. 60% across the country, it’s cheaper to own then to rent (across the nation). Developers are having to rethink the Mac Daddy mansions because people want to own and there is a large untapped market to focus on. I think that we are going to be seeing a new run of things coming with complimented mass full floors across Central Park. The shift in the Hamptons is "taking the inside out and the outside in." So instead of having pocket doors that goes out to your veranda and dining outdoors – they literally have stacking doors that are a wall of windows that literally stack. This is something that we saw in the 90s in Florida. In fact, in this property, I am trying to figure out how to do it in our penthouse that is being built here. I don’t know if I am going to be able to get that structure to work, but I really want it to be that people can just live openly.

AM: How does fitness provide clarity, focus, and energy for you?

LPF:  Fitness really feeds my soul and clears my mind. It starts my day off. I was never a morning work out person. But in the 90s, I used to smoke (which anyone who knows me now is like – wait, you), but in order to stop, I had to change my routine. I used to roll out of bed, have a cup of joe and have a cigarette. I had to do things differently – so rolling out of bed and not smoking to go to the gym became that action for me! It started my day off differently. It really feeds my soul and I think it also – it helps me embrace the 54 years that I am (my mother died when she was 61) with the need to defy nature. Whatever I need to do to do that, is the choice that I choose to do everyday. As a mother and wife – it’s just a part of our life. The best way that I can be a good mother is to live my words.

AM: Are your children into sports and fitness as well?

LPF: Nothing is better for life lessons then a team sport. We threw our kids into everything. I watched my sister who fell in love with her freshman boyfriend in college whom she married after graduating and my niece and nephew who are 22 and 24 – I’d say I was a late bloomer as mine are 10 and 12. When you have focused on your career and self to be who you are, I’m
grateful to not be kissing who I was kissing at 26. You are who you are.

My husband is Canadian and is a Downhill Racer and really was good enough to be an Olympic racer. He loves hockey as he eats, lives, and breathes it. Those were his sports and we tried everything with the kids and they drew towards hockey and chess. 

My oldest son walked onto the beach from our house in Bridgehampton and at the age of 5 he points his finger and says I want to be able to do that. There’s a guy on a surfboard on a ride on a wave and I said let’s put him on it. My kids were good swimmers and water babies. We gave him a lesson and he nailed every wave. Part of the fitness we rolled in - as well as the philosophy, is that families that play together, stay together. So all 4 of us surf together and we traveled all over the world to do so. It started because the surf coach used to call my son – Little Laird because he looked like the famous surfer. He nailed every wave and has bright blonde hair. Fitness helps define and provide a to do list without being conscious of it. It gives my children great lessons. 

My son is playing hockey in a professional AA Bantum league. He’s now in year 5 or 6 and they travel. My son is the youngest defensive man on his team and he is the worst. It’s a great life lesson because he was the best defensive man on the last 2 or 3 seasons and now it’s humbling. When he was younger, he used to get mad at the kids that were not as good as he was. Now he sees what it’s like to be one of many and how important his position is to relieve the stars and to do his best. It’s life and it is not always fair. Learning, conflict resolution, etc in sports is taught. My son is naturally drawn to boys that are humble with humility and he doesn’t even know it. It’s very similar to who his father is.

AM: What fitness do you do?

LFP: A: I surf every minute I can and the waters now are perfect as 40 degree temperatures do not work for me. My son had a surf competition awhile back, which was not for me. My passion is SoulCycle. The founders are very old friends and clients and there is something about me and music. I don’t like to bike that much honestly. My husband and I gave each other bikes as he is a cyclist, but there is something about a 

dark room, a group of people, words, and taking yourself inside to go outside. I go there at least 5 times a week. Mon nights I double it out and I Punch Mon, Wed Fri with cross training. 

Punch is 3 days a week, Mon nights I do a 90 min 7:30 – 9 and then a group of us go out to sushi afterwards. It’s also my girl’s night out although we don’t exclude boys. Tues, Thurs, Sat I’m at SoulCycle and Sundays I try to take off.

AM: How are you able to juggle your work as well as your children and husband?

LPF: I think it's about filling my day – I start with an early morning. If it wasn’t chaotic I would find something missing. Part of it is my personality. It also takes a village to run my business, raise my children, stay connected to the people that are important to me, and time is not something that we have enough of. Because of the people that I have lost, I know how essential it is to live everyday to the fullest. Maybe I am not so conscious of that – but our time is so limited and I have so much to share with my husband and children. So how do I juggle it? I think it is making the decision and choice to know consciously and unconsciously that there is an abundance for us all and to catch it everyday to have it all.

AM: We understand that you have dyslexia – how has that been to overcome and what are the challenges involved?

LPF: It’s everyday – the cause and effects still affect me today. My coping skills are great and I used to be very ashamed when I was younger due to the stigma. My mother was magna cum lauda at Vanderbuilt, who graduated at 18. You know one of the things that my mother said to me was that each of us have gifts and it’s finding out what ours is. It may not be what grade you get. 

Undiagnosed until 6th grade, I clearly got my people skills out of navigating that. I was a bit of a class clown, but then when I got into sports and dance, it fed me and gave me a work ethic as well as self esteem. I could own something that I was good at. My dyslexia affected how I could hear music. I had to feel the music. I didn't express it in a regimented way when I danced, but through my body. That in and of itself was a golden star that I didn’t realize that made me different. Dyslexia is characterized through reading, but it is a language arts disability. It affects everything from working memory to executive function. I noticed my son at age 3 that when you put a 4 piece puzzle down – the sky is blue up there and there is a piece missing. He didn’t have the strategy to place it, but he is very smart. The blessing for me is that my spatial memory is ridiculous. I have sold apartments multiple times and re-renovated them and can tell you where everything used to be and where it moved. My son is a brilliant chess player because of his dyslexia. It’s a fascinating disability/obstacle that each individual is not the same. My sons are at Winward and this school teaches you how to learn differently and in the way that you need to with the best tool box to recall and remember certain things. He would ask me for his toolbox. It’s a multi-sensory experience. It’s a way to learn the kind of learner you are. I am auditory and very visual. My son is tactile – if he writes his notes, he can remember. My brother had a photographic memory. It affects working memory, recall, and dyslexia can be very different for each person. 

AM: How important is fundraising and what does local fundraising mean?

LPF: Growing up, I watched my mom invest in her community whether it was school, church, the Nashville Symphony, Tennessee Performing Arts Center, Children’s Theater – my mother believed in putting her fingerprint within her community and giving back. She used to say to me that you give it away to keep it, but at some point at 15 it clicked with me. When I think of local, I had a brother that died of AIDS and I wanted to build awareness around this and finding a cure as it is important. What I could do soulfully as opposed to writing that check was to work for a Bereavement Center – counseling siblings that lost their siblings. That’s local – I can’t change the public schools and make the state of NY stop stripping the arts, but I can entrench myself in a non profit that one school, child, etc will have a good elementary experience. That’s how I see local. The other component is tapping into my sphere and influence, like going to SoulCycle which I love, to do a fundraiser where everyone pays and rides to make a difference. That’s as local as you can get.

AM: Tell us about Change for Kids

LFP: Oh my other little baby! The founder Ted Mudera was a friend and he introduced me to Change For Kids. One of the things that they did so well – very grass roots starting in the late 90s – was that Ted and the other founders met some educators and he bought the 3 ladies a round of drinks for less then $13. The principal said we get allocated $12.37 for all of their supplies for the year (books, pencils, supplies etc). He couldn’t believe it and took her business card and said he would visit her school. He went and saw how the kids were having an art class with egg shell containers with watered down paints, brown paper bags etc. The kids didn’t know they had proper supplies and the teachers supplied what they could. When he went back to his office, he put a big jar on his desk and when people ordered lunch, he asked them to put their change in there. He was a trader and the bucket grew. In August he took all the change and said he had $812 and would ask what they would need. That’s how organic it started. So as we went forward, we started looking at supplies of each of the grades to see what we could do. We then grew to additional schools, field trips, etc.

Today it has now morphed. In 2008 he moved to London and we had a 16 – 20 executive board that went to 4. My husband, me, an executive guys, etc. We had an operating budget of 75K. Today we are in 10 schools and we have figured out how to be sustainable. We partner with the school and a great principal and we provide with a manager who is on staff to find the needs of the principal. We see what relationships exist and we want to partner with those without reinventing the wheel. We connect the dots and 100% of what we raise goes to the program with literacy, arts, writing, computer classes, etc. Every child deserves a vibrant, strong elementary experience. Because by middle school, they’re wandering. I know that high underfunded impoverished neighborhoods need this as the right resources allow us to bring positive effort without spending a lot of money. It’s the best gift I can give my children as I can make a difference. Sometimes you take on the world and you get lost in the shuffle, but when you do something on this level, it spoon feeds my soul and you can see the efforts.

AM: Tell us more about the cycling event and what is taking place?

LFP: On July 28th we will have our 6th annual ride for kids. Through the generosity of Stacey Griffith (pictured above) – a master instructor at SoulCycle – she was the first employee at SoulCycle. Julie and Elizabeth have been so generous in donating the studios and the bikes – we sell the bikes and sell them out every year. This is not an all day event. It’s an hour in the afternoon, you can be home, shower, and be out by 8pm in time to go out for summer plans. 

My children make bracelets and are invested in this endeavor. It is that mindset of families that stay together play together. My son models for Ralph Lauren and with his first paycheck he said can we give $100 to Change for Kids and to put the rest in for college? It made me feel that I was doing something right. I include them and they include me as a result. 

In the Fall on Oct 29th, we have Super Chef which has 800 people with 10 great chefs in the city that t have a tasting event We’ve done shop days with 25 Park, Calypso, Olive & Betty’s – the store has cocktails and 25% discounts with proceeds going to Change for Kids. In 5 years we will be at 35 schools. I personally believe that Change for Kids can be replicated in other states as we figured out how we have been sustainable.

AM: What are you looking to raise?

LFP: We have done anywhere from 20 – 40K and I am looking to do 50K. In addition to selling the bikes, we auction off iPods. Stacy auctions an iPod with music from St Tropez and DJs on the beach which is a hot ticket. So we would need to sell 2 iPods to make that amount. This has been my baby and there are so many generous people where they never miss an event. In our fall event, we want to do 500K.

AM: What are your summer plans?

LFP: I am going to hockey camp, just the three of us – leaving my husband here. I will do some bronzing, work, get some reading in and my sister will come and meet me. She can spend some time with the kids as well. 

We are currently building our home in Montauk on the beach with Interior Designer, Courtney Novogratz. So I will be there and plant myself to try and nest while my other son is doing a hockey camp. So we’re looking to stay local in Bridgehampton and Montauk, with a lot of hockey, surfing and of course watching the Olympics!

Read more from the July Issue

 

In #Athspo, #AthTribe, Fitness, Magazine, Lifestyle, Womens, Jul 2016, Real Estate, Real Estate NYC Tags Louise Phillips Forbes, powerbroker, real estate, Halstead, Change for Kids, philanthropy, fitness, family, mother, SoulCycle, Stacey Griffith
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PHOTOGRAPHY COURTESY | Cora Life

CORA LIFE

July 21, 2016

Many of us don't think of our feminine care products unless it's that time of the month or you're in the midst of purchasing them. In the past, we have purchased a number of pink, blue and white boxes and quickly store them in whatever cubbies only to reach out for them when needed. There was no thought given to its aesthetic nature, how one can give a tampon at work (clutch) without feeling awkward, or simply being able to have it packaged better when sitting on your vanity (in a clean and minimal refillable box). 

The fact is that on average, women spend nearly 40 years of their life menstruating (that breaks out to seven years cumulatively) , we use over 10,000 tampons, and 90% of them contain materials that are harmful to our bodies. The need to ensure that care and attention is given to all of our bodies and not just what you see on the outside is an essential!

We sat down with Molly Hayward, co-founder of Cora which is revolutionizing feminine care products that not only allow us to customize them for our needs and to purchase them within a subscription; moreover, they assist girls and women in third world countries as well. 

ATHLEISURE MAG: Before we can get to the packaging of Cora, we were struck how a woman is truly able to customize her membership and quantity - how did this take place?

MOLLY HAYWARD: That was something that I was very adamant about when I was first talking with the brand. You have to be customizable. You go on Lola – they have a standard 18 pack and when you’re talking about a subscription that is coming every month or 3 months or whatever it may be, this is one product where one size definitely does not fit all. Every woman is totally different and the customization piece is really important. Sometimes I wish we could allow women to do so even further, but what we offer now seems to adequately serve almost everyone. We almost never have women reaching out to request 8 instead of 6. We’ve broken it down to categories that pretty much cover everyone. 

AM: Are there going to be extensions of this brand?

MH: We know that we can’t fully serve women without expanding our product offerings – it’s a given. The rationale for offering tampons as our initial product is just because when it comes to organic and the health element, that is the product that you are most directly exposing yourself to any chemicals, synthetics, etc. We felt that if there is one that should be organic – it should be the tampon and the one that women should switch from. We also want to be a full service one stop shop when it comes to women and their periods. We realize the need for a line extension in the not too distant future.

AM: Would you ever have curated boxes by celebrities/personalities?

MH: A: We haven’t really thought of any collaborations in terms of additional brands and products. We think of collaborations and products in terms of the components in our signature kit – clutch and box. There are definite opportunities for us to partner with creatives and other individuals to do one off takeovers. I think it would be really cool.

AM: In terms of packaging, did you have to go through all of the color assortments before selecting the black and white one? 

MH: We went through a whole gamut of design inspirations. We created 6 or 7 moodboards of directions that we could go. Really the first step was just pulling together brands and design and everything across the spectrum of the lifestyle of our woman our target consumer. We pulled everything we could from color design, to products, fashion, makeup to where she vacations and what kind of car she drives and we really kind of created 7 different themes. Then we narrowed it down from there. We thought long and hard about the vision that embodied what we wanted to convey. The simplification, clean, simple and in certain ways basic – more mature feeling that we feel is a part of our value proposition. This identity captured all those things. It was very deliberate and really an intensive process and to see which one spoke to what we are trying to represent as a brand.

AM: Is Cora doing in-person events, Fashion Week plan etc?

MH: We are doing a few things right now. We don’t have anything solid at this point in terms of Fashion Week although we have talked with some people who have expressed an interest in having our presence there. As far as in person – we have a few things coming up. Most notably, is a couple of collaborations we’re doing with colleges and universities (this will be a growing list). We’ll be on campus with Vasser College as well as Stanford University in the fall providing Cora products in all the women’s public bathrooms on campus. This is a direct interaction with our customer. We are building out some events around that in the fall. It includes me coming to do a speaking event and then rallying the campus around those. We do have a campaign we are working on as well with a non-profit here in the US in order to provide menstrual products to women in homeless shelters here in the US. We’re working with them on a campaign to help them raise awareness and to provide Cora products for them to distribute. We'll have an event for that campaign in late Aug as well. We’re primarily digital at the moment.

Also worth noting, we are also present in Jessica Biel’s restaurant, Oh Fudge in West Hollywood. We stock their women’s rooms with products as an amenity. That’s been a really cool spot for us. She posted on her IG over the summer and she is actually a customer who reached out to us and loved what we were doing and asked if we would stock her bathrooms. That has been a very cool project to work on with her.

AM: How does Cora assist women around the world in underdeveloped countries?

MH: We have partnered with organizations in India that support adolescent girls education and produce an innovative, affordable, and biodegradable brand of high-quality sanitary pads, They are produced in small women owned and operated mini factories that can be set up in villages and slums. The mini factories create jobs for women and a sustainable, affordable, local source of biodegradable pads for all girls and women in the community.

Cora purchases pads from the mini factories, generating revenue for them, and then provides those at no cost to girls in local schools who otherwise couldn't afford them and would stay home during their periods. 

Imported sanitary pads in developing countries are inaccessible or are too expensive for most women and girls. Gender inequality is reinforced as women are forced to stay home from school and work for days each month. In rural India, one in four adolescent girls drop out of school after their menstruating because of the inadequate menstrual protection like sanitary pads. Those who stay in school are absent about five days each month. Among girls that are given pads, the dropout rate goes down by 90%.

Read more from the Jul issue

In #AthTribe, #Athspo, Athleisure Beauty, Beauty, Magazine, Womens, Jul 2016 Tags Cora, Tampon, beauty, personal care, feminine care, sanitary pads, gender inequality
1 Comment

PHOTO COURTESY | UnSplash

ATHLEISURE BEAUTY

July 20, 2016

Our vanity has become a miniature spa of sorts with devices that make our zen space. The must haves in our beauty rituals list include Clairsonic's Mia Fit to ensure that your face is smooth and cleansed, me Clear for zapping pesky acne and the BrushPearl which automated a necessary part of your routine by cleaning your favorite brushes.

CLARISONIC Mia FIT
CLARISONIC Mia FIT
ME Clear
ME Clear
BRUSHPEARL
BRUSHPEARL

See more from the July Issue

In #Athspo, #AthTribe, Beauty, Lifestyle, Magazine, Womens, Athleisure Beauty, Jul 2016 Tags beauty, skincare, Clarisonic, me, BrushPearl, spa, Athleisure Beauty
Comment

SUMMER LUV

July 20, 2016

SHOT AT EL BARRIO ARTSPACE PS109 | PHOTOGRAPHY Carlos David | STYLIST Kimmie Smith | MUA Risako Matsushita | HAIR STYLIST Vi Huynh | MODEL Luke Lysdahl/Major Models | MODEL Audrey Bromar/Major Models | 

AM JUL COVER.jpg
AM JUL BUILD SUMMER LUV-2.jpg
AM JUL BUILD SUMMER LUV-3.jpg
AM JUL BUILD SUMMER LUV-4.jpg

| Apparel SPENGLISH | Leather and Metal Jewelry UNO DE 50 | Smart Watch KENNETH COLE CONNECT |

See more from the July Issue

In #Athspo, #AthTribe, Fashion, Fashion Editorial, Lifestyle, Magazine, Pop Culture, Womens, Menswear, Jul 2016 Tags July Issue, Fashion Editorial, Spenglish, Uno de 50, Kenneth Cole, Summer Luv
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